Compare Brevo Marketing Platform and CleverTap
At a Glance
Market Segments
Small-Business (84.2% of reviews)
Mid-Market (53.0% of reviews)
Entry-Level Pricing
Contact Us
$75.00 Per Month
Brevo Marketing Platform
Star Rating
(2,560)4.5 out of 5
Market Segments
Small-Business (84.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plans
CleverTap
Star Rating
(651)4.6 out of 5
Market Segments
Mid-Market (53.0% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plans
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Brevo Marketing Platform excels in ease of use, with users highlighting its intuitive interface that allows for seamless integration of images, videos, and clickable buttons. This makes it particularly effective for bulk marketing activities across email, SMS, and WhatsApp.
- Users say CleverTap stands out for its strong segmentation and real-time engagement capabilities. Reviewers appreciate how it enables the creation of highly targeted user cohorts based on behavior and lifecycle stages, which enhances personalized communication.
- According to verified reviews, Brevo Marketing Platform has a notable advantage in setup ease, with many users praising its quick implementation process. This is complemented by a user-friendly onboarding experience that helps new users get started without hassle.
- Reviewers mention that CleverTap's journeys feature is a game-changer for maintaining consistent communication across multiple channels. Users find it particularly useful for cross-promoting content, ensuring that their messaging is well-timed and relevant.
- G2 reviewers highlight that while Brevo Marketing Platform has a solid overall rating, it sometimes lacks the advanced analytics features that CleverTap offers. Users of CleverTap appreciate its robust analytics and on-the-go campaign configuration, which allows for more dynamic marketing strategies.
- Users report that Brevo Marketing Platform is particularly favored by small businesses, with a significant portion of its reviews coming from this segment. In contrast, CleverTap is more popular among mid-market companies, indicating that each platform may cater to different business needs and sizes.
Pricing
Entry-Level Pricing
Brevo Marketing Platform
Brevo Plus
Contact Us
For large organizations with specific needs
- Enterprise-grade security
- Advanced integrations
- Sub-account management
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Free Trial
Brevo Marketing Platform
Free Trial is available
CleverTap
Free Trial is available
Ratings
Meets Requirements
8.9
2,041
8.8
543
Ease of Use
9.0
2,076
8.9
545
Ease of Setup
8.9
1,384
8.5
331
Ease of Admin
9.0
1,138
9.0
247
Quality of Support
8.7
1,836
9.0
534
Has the product been a good partner in doing business?
8.9
1,086
9.3
245
Product Direction (% positive)
8.8
1,997
9.5
526
Features by Category
Sales Force Automation
8.6
99
Not enough data
8.1
90
Not enough data
8.4
90
Not enough data
8.5
90
Not enough data
8.0
85
Not enough data
8.3
86
Not enough data
7.8
84
Not enough data
7.9
77
Not enough data
7.9
77
Not enough data
Marketing Automation
9.4
110
Not enough data
9.4
100
Not enough data
8.9
92
Not enough data
8.2
86
Not enough data
Customer Support
8.6
80
Not enough data
8.5
79
Not enough data
8.5
82
Not enough data
7.9
75
Not enough data
8.3
76
Not enough data
Reporting & Analytics
8.3
87
Not enough data
8.7
86
Not enough data
8.3
72
Not enough data
Mobile & Social
7.9
73
Not enough data
8.0
70
Not enough data
7.8
72
Not enough data
Platform
8.4
120
Not enough data
8.5
113
Not enough data
8.7
115
Not enough data
8.3
108
Not enough data
7.9
104
Not enough data
8.3
104
Not enough data
9.0
113
Not enough data
8.3
103
Not enough data
Integration
8.7
96
Not enough data
8.7
89
Not enough data
8.2
87
Not enough data
Generative AI
7.3
63
Not enough data
Agentic AI - CRM
6.8
21
Not enough data
7.0
21
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
6.9
21
Not enough data
6.8
21
Not enough data
7.1
21
Not enough data
Email Marketing
9.0
1172
|
Verified
Not enough data
8.8
1247
|
Verified
Not enough data
8.7
1078
|
Verified
Not enough data
8.9
1222
|
Verified
Not enough data
9.0
1181
|
Verified
Not enough data
8.8
1166
|
Verified
Not enough data
8.5
990
|
Verified
Not enough data
8.3
661
|
Verified
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
8.3
791
|
Verified
Not enough data
8.8
1139
|
Verified
Not enough data
Generative AI
7.3
371
Not enough data
7.3
362
Not enough data
Agentic AI - Email Marketing
6.6
48
Not enough data
6.6
46
Not enough data
6.6
47
Not enough data
7.0
47
Not enough data
6.8
47
Not enough data
Integration
8.7
797
|
Verified
Not enough data
8.1
640
|
Verified
Not enough data
7.8
576
|
Verified
Not enough data
7.9
514
|
Verified
Not enough data
7.9
520
|
Verified
Not enough data
7.9
500
|
Verified
Not enough data
Email Marketing
Not enough data
9.0
169
Not enough data
8.9
162
Not enough data
8.9
160
Not enough data
8.8
148
Online Marketing
Not enough data
8.1
128
Not enough data
8.7
155
Not enough data
9.1
164
Not enough data
9.1
156
Not enough data
8.2
133
Lead Management
Not enough data
8.9
139
Not enough data
8.6
138
Not enough data
9.2
172
Not enough data
8.4
122
Not enough data
8.6
136
Not enough data
8.6
147
Not enough data
8.6
139
Not enough data
8.8
136
Campaign Management
Not enough data
8.8
146
Not enough data
8.2
136
Not enough data
8.1
129
Not enough data
7.8
123
Social
Not enough data
Feature Not Available
Not enough data
7.9
129
Not enough data
7.9
134
Not enough data
7.7
127
Not enough data
8.0
133
Reporting & Analytics
Not enough data
8.9
163
Not enough data
8.4
150
Not enough data
8.4
147
Not enough data
8.5
141
Not enough data
7.4
121
Platform
Not enough data
8.7
155
Not enough data
8.7
137
Not enough data
9.2
152
Not enough data
8.3
121
Not enough data
8.6
127
Not enough data
8.8
143
Not enough data
8.5
120
Agentic AI - Marketing Automation
Not enough data
7.1
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.1
8
Integration
Not enough data
8.6
158
Not enough data
8.5
151
Not enough data
8.2
135
Administration
8.7
413
Not enough data
8.3
399
Not enough data
8.6
385
Not enough data
8.6
380
Not enough data
8.4
320
Not enough data
8.7
361
Not enough data
Integrations
8.6
286
Not enough data
8.6
280
Not enough data
8.8
296
Not enough data
8.2
279
Not enough data
Platform
8.8
295
Not enough data
8.6
259
Not enough data
8.5
247
Not enough data
8.6
316
Not enough data
8.5
299
Not enough data
8.9
373
Not enough data
8.6
272
Not enough data
8.9
361
Not enough data
User Identification
Not enough data
8.6
197
Not enough data
9.2
212
Not enough data
8.6
183
Tracking & Reporting
Not enough data
9.2
204
Not enough data
9.0
200
Not enough data
8.6
180
Not enough data
8.8
210
Not enough data
8.8
186
Not enough data
9.1
191
Metrics
Not enough data
9.1
164
Not enough data
9.0
94
Not enough data
9.0
156
Not enough data
9.0
140
Not enough data
9.1
161
Diagnosis
8.6
459
Not enough data
8.7
508
Not enough data
8.8
555
Not enough data
8.9
517
Not enough data
Tracking
8.9
627
Not enough data
8.7
552
Not enough data
8.9
649
Not enough data
8.9
612
Not enough data
8.7
553
Not enough data
Reporting
9.0
678
Not enough data
8.7
533
Not enough data
8.8
529
Not enough data
8.8
598
Not enough data
Agentic AI - Email Deliverability
8.1
12
Not enough data
8.3
12
Not enough data
8.2
12
Not enough data
8.3
12
Not enough data
8.1
12
Not enough data
Visitor Behavior
8.3
23
Not enough data
8.5
25
Not enough data
8.4
22
Not enough data
Templates
8.3
22
Not enough data
8.5
24
Not enough data
8.2
22
Not enough data
Personalization
8.4
21
Not enough data
8.3
22
Not enough data
8.4
23
Not enough data
8.2
21
Not enough data
8.0
22
Not enough data
8.3
21
Not enough data
8.0
21
Not enough data
8.8
22
Not enough data
Multichannel
8.6
23
Not enough data
9.0
26
Not enough data
8.4
23
Not enough data
Administration
9.2
23
Not enough data
8.8
26
Not enough data
8.7
26
Not enough data
8.6
22
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
15
9.0
239
9.4
15
9.3
252
8.7
15
8.9
240
8.6
15
9.2
256
8.6
15
9.3
240
Analytics
8.0
14
8.9
249
8.2
15
8.8
236
Optimization
8.8
15
8.9
237
9.1
15
9.0
244
8.3
15
9.0
234
8.8
15
8.7
216
Agentic AI - Push Notification
Not enough data
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Segmentation
Not enough data
9.4
70
Not enough data
9.5
67
Targeting
Not enough data
9.4
66
Not enough data
9.3
66
Triggered Content
Not enough data
9.3
58
Not enough data
9.4
65
Not enough data
9.4
66
Personalized Content
Not enough data
9.2
59
Not enough data
8.5
59
Not enough data
9.0
56
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.6
216
Not enough data
7.8
180
Not enough data
8.3
180
Not enough data
8.7
210
Not enough data
Edit
8.6
192
Not enough data
8.9
209
Not enough data
8.5
187
Not enough data
Logistics
8.7
198
Not enough data
8.1
175
Not enough data
8.5
179
Not enough data
8.7
180
Not enough data
Generative AI
7.2
104
Not enough data
7.2
101
Not enough data
Agentic AI - Email Template Builder
6.9
12
Not enough data
6.8
12
Not enough data
Text Messaging
8.5
142
|
Verified
Not enough data
8.5
131
|
Verified
Not enough data
8.6
143
|
Verified
Not enough data
8.4
132
|
Verified
Not enough data
8.4
133
|
Verified
Not enough data
8.2
127
|
Verified
Not enough data
8.5
63
|
Verified
Not enough data
8.5
60
Not enough data
SMS Platform
8.7
149
|
Verified
Not enough data
8.8
149
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
60
|
Verified
Not enough data
Agentic AI - SMS Marketing
7.9
7
Not enough data
7.9
7
Not enough data
7.6
7
Not enough data
8.1
7
Not enough data
7.9
7
Not enough data
7.4
7
Not enough data
Platform Basics
9.0
274
Not enough data
8.6
227
Not enough data
8.8
229
Not enough data
8.8
257
Not enough data
9.0
265
Not enough data
Platform Data
9.1
285
Not enough data
9.0
292
Not enough data
9.0
284
Not enough data
Agentic AI - Email Testing
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
7.3
8
Not enough data
Platform Basics
Not enough data
8.6
161
Not enough data
8.5
156
Not enough data
8.9
150
Not enough data
8.8
137
Not enough data
8.8
140
Agentic AI - Customer Journey Mapping
Not enough data
8.3
7
Platform Interoperability
7.5(won by default)
33
Not enough data
Agentic AI - Social Media Advertising
5.8(won by default)
6
Not enough data
5.8(won by default)
6
Not enough data
5.8(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
6.0(won by default)
5
Not enough data
Not enough data
Not enough data
Social Functionality
8.1(won by default)
36
Not enough data
Campaign Management
8.7(won by default)
39
Not enough data
8.4(won by default)
39
Not enough data
8.3(won by default)
39
Not enough data
7.9(won by default)
38
Not enough data
7.9(won by default)
39
Not enough data
8.4(won by default)
39
Not enough data
8.2(won by default)
38
Not enough data
8.0(won by default)
37
Not enough data
7.8(won by default)
37
Not enough data
8.1(won by default)
36
Not enough data
8.0(won by default)
37
Not enough data
7.5(won by default)
36
Not enough data
7.5(won by default)
36
Not enough data
Targeting
8.2(won by default)
37
Not enough data
8.2(won by default)
37
Not enough data
8.0(won by default)
36
Not enough data
7.9(won by default)
35
Not enough data
Platform
7.7(won by default)
35
Not enough data
8.3(won by default)
36
Not enough data
8.4(won by default)
36
Not enough data
8.6(won by default)
35
Not enough data
8.2(won by default)
36
Not enough data
8.3(won by default)
37
Not enough data
8.1(won by default)
36
Not enough data
7.8(won by default)
35
Not enough data
8.1(won by default)
35
Not enough data
Responses
8.6
13
Not enough data
7.8
13
Not enough data
8.1
13
Not enough data
8.5
13
Not enough data
8.3
12
Not enough data
Platform
8.7
13
Not enough data
7.9
11
Not enough data
8.5
13
Not enough data
9.0
12
Not enough data
8.3
13
Not enough data
7.9
13
Not enough data
8.2
13
Not enough data
Generative AI
6.9
6
Not enough data
6.4
6
Not enough data
Page Customization
9.2
81
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.4
75
|
Verified
Not enough data
8.5
70
|
Verified
Not enough data
Page Optimization
8.6
66
|
Verified
Not enough data
8.8
71
|
Verified
Not enough data
8.7
68
|
Verified
Not enough data
8.4
62
|
Verified
Not enough data
Integrations
8.4
58
|
Verified
Not enough data
9.0
70
|
Verified
Not enough data
8.8
68
|
Verified
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Calendar View
7.9
18
Not enough data
8.0
18
Not enough data
Shared Calendar
7.9
17
Not enough data
7.8
17
Not enough data
Accessibility
8.1
18
Not enough data
7.8
18
Not enough data
Integration
8.1
18
Not enough data
8.1
18
Not enough data
7.9
17
Not enough data
Notifications
8.8
17
Not enough data
7.5
17
Not enough data
Generative AI
6.6
17
Not enough data
6.6
16
Not enough data
6.7
16
Not enough data
Agentic AI - Calendar
6.9
6
Not enough data
Notifications
9.3
21
Not enough data
9.6
19
Not enough data
9.7
23
Not enough data
Settings
9.3
19
Not enough data
9.2
24
Not enough data
9.2
22
Not enough data
Personalization
9.0
23
Not enough data
9.0
21
Not enough data
Integrations
8.8
16
Not enough data
8.9
19
Not enough data
8.8
14
Not enough data
8.9
18
Not enough data
8.8
20
Not enough data
Generative AI
7.5
14
Not enough data
6.9
14
Not enough data
7.4
14
Not enough data
7.3
13
Not enough data
7.1
13
Not enough data
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
5.9
11
Not enough data
6.1
11
Not enough data
5.9
11
Not enough data
Communication
8.6
23
Not enough data
8.7
23
Not enough data
8.6
23
Not enough data
8.3
20
Not enough data
8.1
20
Not enough data
Internal Use
8.7
43
Not enough data
8.0
24
Not enough data
8.3
23
Not enough data
8.8
22
Not enough data
8.4
19
Not enough data
7.9
23
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.1
21
8.5
26
8.6
22
8.7
28
8.2
19
8.1
27
8.7
21
8.9
28
8.6
20
8.5
28
7.3
20
8.5
28
WhatsApp Business Platform - WhatsApp Marketing
8.0
21
8.3
26
8.3
20
8.7
27
7.8
18
8.2
25
7.8
20
8.7
27
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
6.8
17
Not enough data
7.7
18
Not enough data
7.3
18
Not enough data
7.5
18
Not enough data
6.9
18
Not enough data
6.9
18
Not enough data
7.5
18
Not enough data
Analytics
8.8
129
Not enough data
8.8
125
Not enough data
8.5
118
Not enough data
Customizations
8.7
122
Not enough data
9.2
128
Not enough data
8.7
117
Not enough data
8.7
117
Not enough data
8.9
125
Not enough data
Generative AI
7.2
99
Not enough data
Analysis
Not enough data
8.6
193
Not enough data
8.9
233
|
Verified
Not enough data
8.7
178
Not enough data
8.9
178
Campaigns
Not enough data
8.5
189
|
Verified
Not enough data
9.3
240
|
Verified
Not enough data
8.8
189
Not enough data
8.2
151
Not enough data
9.1
182
Not enough data
9.3
197
Engagement
Not enough data
8.6
165
Platform
Not enough data
8.8
202
Not enough data
8.8
199
|
Verified
Not enough data
8.6
173
Agentic AI - Mobile Marketing
Not enough data
8.3
12
Not enough data
8.0
11
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
7.6
11
Not enough data
7.9
11
Marketing Operations
Not enough data
8.4
217
|
Verified
Not enough data
8.8
247
|
Verified
Not enough data
8.8
253
|
Verified
Not enough data
9.1
237
|
Verified
Not enough data
8.1
100
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.9
258
|
Verified
Not enough data
8.7
264
|
Verified
Not enough data
8.7
238
|
Verified
Not enough data
8.8
233
|
Verified
Not enough data
8.6
222
|
Verified
Not enough data
8.5
175
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Metrics
Not enough data
9.1
164
Not enough data
9.0
94
Not enough data
9.0
156
Not enough data
9.0
140
Not enough data
9.1
161
Features
8.5
24
Not enough data
8.3
21
Not enough data
8.0
16
Not enough data
9.2
25
Not enough data
7.3
16
Not enough data
8.6
23
Not enough data
Variation Testing
Not enough data
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Reporting
Not enough data
9.2
139
Not enough data
9.0
137
Personalization
Not enough data
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Administration
Not enough data
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Categories
Categories
Shared Categories
Brevo Marketing Platform and CleverTap are categorized as Push Notification and WhatsApp Marketing
Unique Categories
Brevo Marketing Platform is categorized as Shared Inbox, Email Testing, SMS Marketing, Email Template Builder, Personalization, E-Commerce Personalization, Email Deliverability, Chatbots, Landing Page Builders, Social Media Advertising, Email Tracking, Online Appointment Scheduling, Transactional Email, Live Chat, CRM, Calendar, Email Marketing, and Appointment Reminder
CleverTap is categorized as Marketing Analytics, Mobile App Analytics, Mobile App Optimization, Mobile Marketing, Marketing Automation, Personalization Engines, and Customer Journey Mapping
Reviews
Reviewers' Company Size
Brevo Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.5%
Information Technology and Services
5.6%
Computer Software
4.9%
Retail
3.1%
Health, Wellness and Fitness
3.0%
Other
71.9%
Financial Services
16.9%
Information Technology and Services
6.3%
Internet
5.6%
Entertainment
5.3%
Retail
5.3%
Other
60.5%
Alternatives
Discussions
How do you know where an email were opened?
4 Comments
MP
IP country and many other info can be traced through Webhook with the API.Read more
Why import contacts directly from an existing mailing list
3 Comments
LL
You can import contacts from an existing mailing list. You can upload a file csv or txt from your computer.
You can copy and paste the contacts from an...Read more
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
5 Comments
ZG
very nice industryRead more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Is there a way to have the offer change dynamically pushed out to customers via CleverTap?
1 Comment
MG
Yes, very much possible. CleverTap can help you serve real-time content based on your offers or user's behavior, through multiple channels of engagement....Read more
