# What is the best way for the gaming industry to leverage pre-login and post-login funnels.

So CT has a limitation of creating a clean user profile for users that cannot be targetted via front-end before they can be targetted via backend. So what is the best way to have a clean user profile while you have an existing user base that you want to identify before they are onboarded from the front end integration.

##### Post Metadata
- Posted at: over 5 years ago
- Author title: Manager
- Net upvotes: 2


## Comments
### Comment 1

From my perspective, the key is balancing user experience with data collection. I’ve found that using progressive profiling works well—collecting small amounts of info pre-login and enriching the profile post-login. Incentives like personalized offers or mini-games can encourage users to share details voluntarily. Segmenting users based on behavior, even anonymously, helps create actionable profiles without disrupting onboarding. In gaming, platforms like https://foxslotscasino-pt.com/ FoxSlots Casino illustrate this well: they use engagement data to tailor content and bonuses while maintaining a smooth front-end experience. For me, clean profiling comes from gradual, value-driven data collection rather than forcing info upfront.

##### Comment Metadata
- Posted at: 7 months ago
- Author title: Link Builder EN/EU/RU/UA || SERM || Copywriter || Looking for new orders  language: English C1 || Russian C2 || Ukraine C2



### Comment 2

To create a clean user profile for existing users before they are onboarded from the front-end integration, you can follow these steps:

Upload Past User Profiles: Use the CleverTap dashboard to upload past user profiles. This allows you to import existing user data into CleverTap, ensuring that their profiles are created with identifiable information.

Identify Users on Login: When users log in or register, use the CleverTap.onUserLogin method to enrich their profiles with identifiable information such as name, email, and phone number. This will convert their anonymous profiles into identified profiles.

Merge Profiles: If users access your app or website from another device or browser, CleverTap will create new profiles for them. Once they identify themselves (e.g., by logging in), CleverTap merges the new profile with the existing one, ensuring that all events are associated with the correct user profile.

Track Events: Ensure that events are tracked properly. Events performed before the user identifies themselves will be shown in gray and will not be considered for analytics or segmentation. This helps maintain a clean profile.

By following these steps, you can effectively manage user profiles and ensure that existing users are identified and their data is cleanly integrated into the CleverTap system.

##### Comment Metadata
- Posted at: over 1 year ago
- Author title: Co-Founder at CleverTap



### Comment 3

Being a longtime member of Ripper Casino, I can confirm to the accuracy of these systems for zeroing in on certain types of clients to market to. It is important to get the user's age, location, and gaming interests throughout the onboarding process so that you can make a more personalised profile. I noticed that Ripper Casino https://rippercasino.bet/ employs targeted email marketing to attract new customers and encourage existing ones to join up for more perks. And it's work. I concider, if users feel like they're part of something special, they're more inclined to log in and play their favourite games. Would u agree?

##### Comment Metadata
- Posted at: over 3 years ago
- Author title: Посада Animator у Procter & Gamble



### Comment 4

I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them nowadays, and for instance, I can recommend you work with https://live.beter.co , and I'm sure you won't have any difficulties coming up with an attractive gaming platform.

##### Comment Metadata
- Posted at: over 3 years ago
- Author title: Software Engineer – Cisco



### Comment 5

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##### Comment Metadata
- Posted at: over 3 years ago
- Author title: NS Rana Digital World at NS Rana Digital World


#### Reply 1

Comment deleted by user.

##### Reply Metadata
- Posted at: over 3 years ago
- Author title: Account Manager в WOO Network



## Related Product
[CleverTap](https://www.g2.com/products/clevertap/reviews)

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[Mobile Marketing](https://www.g2.com/categories/mobile-marketing)

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