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Compare Bloomreach and Customer.io 
Featured Products
At a Glance
Market Segments
Mid-Market (49.5% of reviews)
Small-Business (59.4% of reviews)
Entry-Level Pricing
Contact Us 1 License Per Year
Starting at $100.00 Per Month
Bloomreach
Star Rating
(729)4.6 out of 5
Market Segments
Mid-Market (49.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 License Per Year
Free Trial is available
Browse all 4 pricing plansCustomer.io
Star Rating
(662)4.4 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Customer.io excels in personalization, with users praising its ability to create tailored marketing experiences. One user highlighted the platform's real-time behavioral segmentation, which allows for dynamic audience grouping, enhancing customer engagement and marketing automation.
- Users say Bloomreach stands out for its powerful personalization capabilities that are easy to implement. Reviewers appreciate how it enables them to personalize content and product recommendations based on real user behavior, making it a valuable tool for targeted marketing.
- According to verified reviews, Customer.io has a more user-friendly interface, with many users noting that it is easy to use and understand. This smooth experience contributes to a positive overall impression, especially for those new to marketing automation tools.
- Reviewers mention that Bloomreach offers a higher quality of support, with users rating it highly for responsiveness and helpfulness. This aspect is crucial for businesses that require ongoing assistance and guidance as they navigate the platform.
- G2 reviewers highlight that Customer.io has a quicker implementation process, with users noting the intuitive onboarding wizard that simplifies setup. This can be a significant advantage for small businesses looking to get started without extensive technical resources.
- Users report that while Bloomreach has a slightly higher overall star rating, Customer.io's recent reviews indicate a strong and growing user base, suggesting that it is continually improving and adapting to user needs, particularly in the small business segment.
Pricing
Entry-Level Pricing
Bloomreach
Bloomreach Discovery
Contact Us
1 License Per Year
Autonomous search with GenAI and the fastest ROI on the market
- Personalized site search
- Insights for merchandisers
- Product recommendations
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Free Trial
Bloomreach
Free Trial is available
Customer.io
Free Trial is available
Ratings
Meets Requirements
8.8
605
8.7
591
Ease of Use
8.3
616
8.3
602
Ease of Setup
7.7
321
7.9
404
Ease of Admin
8.4
275
8.6
277
Quality of Support
9.2
602
8.7
528
Has the product been a good partner in doing business?
9.1
276
9.0
275
Product Direction (% positive)
9.1
580
9.2
580
Features by Category
Email Marketing
9.1
363
|
Verified
8.9
411
|
Verified
9.2
342
|
Verified
8.8
394
|
Verified
8.9
335
|
Verified
8.4
389
|
Verified
8.8
316
|
Verified
8.3
368
|
Verified
Online Marketing
7.7
252
|
Verified
6.3
329
8.6
314
|
Verified
7.9
354
|
Verified
8.9
341
|
Verified
8.3
378
|
Verified
8.4
315
|
Verified
7.9
358
|
Verified
7.9
208
Feature Not Available
Lead Management
8.8
272
|
Verified
7.4
332
|
Verified
8.5
291
|
Verified
7.6
332
9.2
334
|
Verified
8.6
372
|
Verified
8.2
224
|
Verified
6.8
312
8.3
237
|
Verified
7.6
332
|
Verified
8.8
298
|
Verified
7.3
327
|
Verified
8.2
246
|
Verified
7.3
316
8.5
245
|
Verified
7.3
323
|
Verified
Campaign Management
8.3
249
|
Verified
7.7
338
7.7
177
7.0
321
7.6
185
|
Verified
Feature Not Available
7.1
166
Feature Not Available
Social
7.2
150
Feature Not Available
7.4
154
6.5
307
7.4
169
|
Verified
Feature Not Available
7.2
154
|
Verified
Feature Not Available
7.6
185
|
Verified
Feature Not Available
Reporting & Analytics
8.6
336
|
Verified
7.7
371
|
Verified
8.4
286
|
Verified
6.9
333
|
Verified
8.2
254
|
Verified
6.5
323
8.2
262
|
Verified
6.3
312
7.1
157
Feature Not Available
Platform
8.6
249
|
Verified
8.2
365
|
Verified
8.6
229
|
Verified
8.5
361
|
Verified
8.7
258
|
Verified
8.5
359
|
Verified
8.4
200
|
Verified
7.8
330
|
Verified
8.4
218
|
Verified
7.7
348
|
Verified
8.8
247
|
Verified
8.8
359
|
Verified
8.0
186
|
Verified
7.2
313
|
Verified
Agentic AI - Marketing Automation
7.3
20
6.3
66
7.2
20
6.4
67
6.9
18
6.7
62
7.1
18
6.3
64
7.1
18
6.2
63
7.2
19
6.3
65
Integration
8.5
257
|
Verified
8.3
373
|
Verified
8.4
249
|
Verified
8.3
366
|
Verified
7.8
212
|
Verified
7.6
336
|
Verified
Content
8.2
51
Not enough data
8.3
52
Not enough data
8.0
52
Not enough data
8.0
46
Not enough data
7.8
48
Not enough data
8.7
54
Not enough data
8.6
53
Not enough data
8.3
51
Not enough data
8.4
47
Not enough data
Design
7.8
47
Not enough data
7.9
52
Not enough data
8.0
47
Not enough data
8.6
52
Not enough data
Platform
7.9
46
Not enough data
7.4
42
Not enough data
8.0
43
Not enough data
8.7
50
Not enough data
8.5
45
Not enough data
8.0
41
Not enough data
8.2
53
Not enough data
8.4
53
Not enough data
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.1
266
Not enough data
7.4
236
Not enough data
8.1
252
Not enough data
8.9
265
Not enough data
7.7
238
Not enough data
7.8
244
Integrations
Not enough data
8.6
237
Not enough data
8.5
241
Not enough data
8.4
205
Not enough data
7.2
178
Platform
Not enough data
8.2
210
Not enough data
8.2
205
Not enough data
7.9
200
Not enough data
8.2
240
|
Verified
Not enough data
7.8
218
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Channels
8.0
5
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.3
76
Not enough data
8.7
80
Not enough data
8.4
77
Not enough data
8.4
81
Not enough data
8.7
80
Not enough data
8.8
77
Not enough data
Content Management
8.2
72
Not enough data
8.0
74
Not enough data
7.5
52
Not enough data
Design & Development
6.5
19
Not enough data
7.4
56
Not enough data
8.1
65
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
8.2
83
Not enough data
8.9
82
Not enough data
7.4
68
Not enough data
Templates
7.5
78
Not enough data
8.3
90
Not enough data
8.2
84
Not enough data
Personalization
8.4
84
Not enough data
8.2
82
Not enough data
8.6
80
Not enough data
7.4
67
Not enough data
8.2
79
Not enough data
8.3
79
Not enough data
8.8
91
Not enough data
8.6
80
Not enough data
Multichannel
8.3
83
Not enough data
9.1
91
Not enough data
8.5
85
Not enough data
Administration
9.1
91
Not enough data
8.4
98
Not enough data
8.8
87
Not enough data
8.3
85
Not enough data
Agentic AI - E-Commerce Personalization
8.3
5
Not enough data
8.3
5
Not enough data
Campaigns
9.0
76
8.6
115
9.2
79
8.7
112
9.0
75
8.2
107
9.2
85
8.8
120
9.2
80
8.8
114
Analytics
8.7
85
8.4
114
8.5
80
7.6
105
Optimization
9.2
83
8.5
112
8.9
81
8.9
114
8.6
67
8.0
110
8.6
72
8.4
112
Agentic AI - Push Notification
Not enough data
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Segmentation
9.2
55
Not enough data
9.4
54
Not enough data
Targeting
9.2
50
Not enough data
8.9
50
Not enough data
Triggered Content
8.3
36
Not enough data
9.6
55
Not enough data
9.3
48
Not enough data
Personalized Content
8.8
48
Not enough data
8.8
36
Not enough data
8.9
47
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.8
51
8.4
84
7.4
41
Feature Not Available
8.4
45
8.2
80
8.0
41
Feature Not Available
8.4
48
6.8
75
7.6
39
6.5
77
8.9
52
8.7
87
7.6
43
8.2
79
SMS Platform
8.3
56
7.5
82
9.0
53
8.3
85
7.7
42
7.2
73
7.1
35
6.2
71
7.7
39
6.7
71
8.5
51
8.3
83
Agentic AI - SMS Marketing
7.1
8
6.4
17
6.9
8
6.4
17
6.9
8
7.5
17
7.3
8
7.2
17
6.9
8
7.0
17
6.5
8
6.7
18
Data Sourcing
8.6
215
|
Verified
7.5
93
8.7
207
|
Verified
7.7
95
Feature Not Available
7.3
97
8.5
206
|
Verified
8.2
95
Intelligence
8.5
218
|
Verified
7.3
91
7.8
177
|
Verified
5.8
88
8.0
180
|
Verified
5.9
87
Merchandising
8.5
23
Not enough data
8.5
24
Not enough data
8.8
23
Not enough data
8.8
20
Not enough data
8.8
21
Not enough data
Analytics
8.9
24
Not enough data
8.9
22
Not enough data
Administration
8.7
24
Not enough data
9.1
28
Not enough data
Functionality
9.8
10
Not enough data
9.4
11
Not enough data
9.7
10
Not enough data
Management
9.5
10
Not enough data
9.4
9
Not enough data
9.5
11
Not enough data
Support
9.7
11
Not enough data
9.7
11
Not enough data
9.7
10
Not enough data
SEO Auditing & Monitoring
9.0
7
Not enough data
9.4
16
Not enough data
9.2
14
Not enough data
9.2
14
Not enough data
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
9.3
5
Not enough data
9.4
6
Not enough data
9.1
13
Not enough data
Feature Not Available
Not enough data
9.5
16
Not enough data
SEO Reporting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.7
5
Not enough data
Feature Not Available
Not enough data
Generative AI
8.6
6
Not enough data
7.2
6
Not enough data
Publishing
8.3
20
Not enough data
8.5
20
Not enough data
7.1
16
Not enough data
Development
8.1
19
Not enough data
8.3
23
Not enough data
8.2
19
Not enough data
7.9
18
Not enough data
Analytics
8.7
20
Not enough data
8.2
21
Not enough data
Agentic AI - Headless CMS
Not enough data
Not enough data
Compatibility
Not enough data
Not enough data
9.2
16
Not enough data
9.4
12
Not enough data
Agentic AI - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries
9.0
14
Not enough data
9.2
14
Not enough data
9.1
13
Not enough data
9.1
13
Not enough data
9.2
13
Not enough data
AI powered search - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
9.0
15
Not enough data
8.9
15
Not enough data
9.3
12
Not enough data
Compatibility - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Setup
8.8
31
Not enough data
8.8
32
Not enough data
9.0
31
Not enough data
8.9
30
Not enough data
Product Discovery
8.6
29
Not enough data
9.0
32
Not enough data
8.9
30
Not enough data
8.8
35
Not enough data
9.0
34
Not enough data
Integration
9.1
32
Not enough data
8.5
28
Not enough data
9.1
30
Not enough data
Development
7.6
43
Not enough data
7.5
40
Not enough data
Management
8.2
48
Not enough data
8.5
47
Not enough data
Integration Options
6.7
43
Not enough data
6.5
41
Not enough data
8.5
48
Not enough data
7.0
37
Not enough data
Computing
7.6
92
Not enough data
7.0
97
Not enough data
7.0
105
Not enough data
Experimental Design
8.3
99
Not enough data
8.2
93
Not enough data
7.6
95
Not enough data
Analytics
8.3
116
Not enough data
7.5
98
Not enough data
Agentic AI - A/B Testing
7.4
11
Not enough data
7.1
11
Not enough data
7.1
11
Not enough data
7.4
11
Not enough data
Conversational AI - Conversational Commerce Platforms
6.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform integration - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.8
10
5.4
32
6.8
10
6.3
33
7.2
10
5.7
32
7.0
10
5.7
32
7.0
10
5.4
32
7.0
10
5.5
33
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.6
39
Feature Not Available
8.4
48
8.0
69
7.5
34
6.2
56
8.4
41
Feature Not Available
Campaigns
7.6
37
7.3
57
8.7
42
8.0
62
8.1
39
7.3
61
7.8
32
Feature Not Available
9.4
42
9.3
69
9.0
42
9.2
70
Engagement
8.4
39
6.9
54
Platform
8.3
35
8.0
62
8.2
35
Feature Not Available
8.1
34
7.6
60
Agentic AI - Mobile Marketing
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Categories
Categories
Shared Categories
Bloomreach and Customer.io are categorized as SMS Marketing, Mobile Marketing, Push Notification, Customer Data Platform (CDP), Marketing Automation, and Personalization
Unique Categories
Bloomreach is categorized as Conversational Commerce Platforms, E-Commerce Personalization, E-Commerce Search, Headless CMS, E-Merchandising, A/B Testing, Web Content Management, Enterprise Search Software, Digital Experience Platforms (DXP), E-Commerce Data Integration, Cross-Channel Advertising, SEO Tools, WebOps Platforms, SAP Store, Conversational Marketing, Personalization Engines, and RCS Business Messaging
Customer.io is categorized as Transactional Email
Reviews
Reviewers' Company Size
Bloomreach
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
20.2%
Marketing and Advertising
8.6%
Apparel & Fashion
8.6%
Financial Services
5.5%
Leisure, Travel & Tourism
4.5%
Other
52.5%
Computer Software
14.9%
Financial Services
13.3%
Information Technology and Services
9.4%
Marketing and Advertising
8.0%
Health, Wellness and Fitness
5.0%
Other
49.5%
Discussions
Are there any automated campaigns you have seen work well in Exponea that we could implement in our business?
3 Comments
Official Response from Bloomreach
We have a lot of success stories from use cases that were built in the past which were later converted into more than 50 Plug & Play use cases. In your case,...Read more
I am really curious which different compaies are using exponea in their day to day work
3 Comments
LI
Hi, there are a lot of big companies, very satisfied with Exponea contribution in time reduced spending to extract reports, complete dashboard with data and...Read more
Can I use this tool for advanced SQL queries ?
2 Comments
Official Response from Bloomreach
Hi Maciek, Exponea can connect with Postgres to import events once or regularly via a query. The query supports SQL functions, e.g. join.If your advanced...Read more
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
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