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Compare Adobe Target and Salesforce Marketing Cloud Personalization (formerly Interaction Studio) 
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At a Glance
Market Segments
Enterprise (66.7% of reviews)
Mid-Market (55.5% of reviews)
Entry-Level Pricing
No pricing available
$300,000.00 Per Year
Adobe Target
Star Rating
(67)4.1 out of 5
Market Segments
Enterprise (66.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe TargetSalesforce Marketing Cloud Personalization (formerly Interaction Studio)
Star Rating
(213)4.4 out of 5
Market Segments
Mid-Market (55.5% of reviews)
Entry-Level Pricing
$300,000.00 Per Year
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Marketing Cloud Personalization excels in Quality of Support with a score of 8.9, while Adobe Target falls short with a score of 7.3. Reviewers mention that Salesforce's support team is responsive and helpful, making it easier to resolve issues quickly.
- Reviewers mention that Salesforce Marketing Cloud Personalization offers superior Visitor Behavior Monitoring capabilities, scoring 9.0 compared to Adobe Target's lack of a specific score. Users say this feature allows for more effective tracking of user interactions, leading to better-targeted campaigns.
- G2 users highlight that Salesforce's Segmentation features, particularly in A/B Testing (9.0), are more robust than Adobe Target's offerings. Users report that Salesforce provides more intuitive tools for creating and analyzing tests, which enhances campaign effectiveness.
- Users on G2 note that Salesforce Marketing Cloud Personalization shines in Website Personalization with a score of 9.1, while Adobe Target's capabilities in this area are less impressive. Reviewers mention that Salesforce's tools allow for more dynamic and tailored user experiences.
- Reviewers mention that Adobe Target has a slight edge in Product Recommendations with a score of 8.7, but Salesforce's overall Personalization Engine (9.2) is considered more powerful. Users say that Salesforce's engine provides more accurate and relevant recommendations based on user behavior.
- Users report that Salesforce Marketing Cloud Personalization's Campaign Planning features, particularly in Sales Activation (9.0), are more effective than Adobe Target's offerings. Reviewers mention that Salesforce provides better tools for mapping out strategies and prioritizing accounts, leading to more successful campaigns.
Pricing
Entry-Level Pricing
Adobe Target
No pricing availableSalesforce Marketing Cloud Personalization (formerly Interaction Studio)
Premium
$300,000.00
Per Year
Go further with Einstein AI driving next-best customer offers in real time.
- Website Data and Personalization
- Email Data and Personalization
- Segment and Rule-Based Decisioning
Free Trial
Adobe Target
No trial information availableSalesforce Marketing Cloud Personalization (formerly Interaction Studio)
No trial information availableRatings
Meets Requirements
8.4
46
8.6
180
Ease of Use
7.3
59
7.6
195
Ease of Setup
7.1
32
7.7
108
Ease of Admin
7.3
22
7.9
91
Quality of Support
7.4
46
8.9
178
Has the product been a good partner in doing business?
8.0
22
9.1
91
Product Direction (% positive)
9.0
48
8.9
176
Features by Category
Visitor Behavior
Not enough data
9.0
28
|
Verified
Not enough data
9.0
28
|
Verified
Not enough data
8.3
28
|
Verified
Templates
Not enough data
8.0
28
|
Verified
Not enough data
8.8
28
|
Verified
Not enough data
8.7
28
|
Verified
Personalization
Not enough data
8.8
28
|
Verified
Not enough data
8.6
28
|
Verified
Not enough data
8.3
28
|
Verified
Not enough data
Feature Not Available
Not enough data
9.3
28
|
Verified
Not enough data
8.8
27
|
Verified
Not enough data
8.3
27
|
Verified
Not enough data
8.6
27
|
Verified
Multichannel
Not enough data
8.8
28
|
Verified
Not enough data
8.8
28
|
Verified
Not enough data
8.7
28
|
Verified
Administration
Not enough data
9.1
27
|
Verified
Not enough data
8.5
27
|
Verified
Not enough data
8.2
27
|
Verified
Not enough data
8.0
27
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.0
39
Not enough data
8.6
42
Targeting
Not enough data
9.3
43
Not enough data
9.0
42
Triggered Content
Not enough data
8.6
28
Not enough data
8.3
23
Not enough data
9.0
34
Personalized Content
Not enough data
8.8
33
Not enough data
9.0
26
Not enough data
8.9
41
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.2
20
Not enough data
8.9
21
Platform Reporting
Not enough data
8.6
21
Not enough data
9.0
21
Computing
8.0
11
Not enough data
7.7
14
8.3
5
7.9
13
8.7
5
Experimental Design
7.9
15
8.3
5
8.1
13
8.7
5
8.2
13
7.7
5
Analytics
7.6
15
7.7
5
6.4
11
8.7
5
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
8.7
13
Not enough data
6.8
11
Not enough data
8.2
15
Not enough data
8.1
15
Not enough data
7.8
15
Not enough data
7.4
14
Not enough data
Reporting
7.6
15
Not enough data
7.8
15
Not enough data
Personalization
8.3
14
Not enough data
7.9
14
Not enough data
8.0
5
Not enough data
Administration
7.8
12
Not enough data
8.1
13
Not enough data
7.5
14
Not enough data
7.6
13
Not enough data
Categories
Categories
Shared Categories
Adobe Target and Salesforce Marketing Cloud Personalization (formerly Interaction Studio) are categorized as Personalization and A/B Testing
Unique Categories
Adobe Target is categorized as Mobile App Optimization
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) is categorized as Account-Based Web and Content Experiences, Personalization Engines, and E-Commerce Personalization
Reviews
Reviewers' Company Size
Adobe Target
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.8%
Information Technology and Services
18.8%
Financial Services
9.4%
Computer Software
9.4%
Retail
7.8%
Other
35.9%
Computer Software
20.1%
Marketing and Advertising
9.1%
Retail
8.6%
Information Technology and Services
8.6%
Financial Services
5.3%
Other
48.3%
Alternatives
Discussions
Adobe Target has no discussions with answers
Is there any demo account to learn Interaction Studio or best platform to learn it ?
1 Comment
AZ
A good place to start is https://doc.evergage.comRead more
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) has no more discussions with answers
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