Compare AdCreative.ai and AdRoll ABM (Formerly RollWorks) 
Featured Products
At a Glance
Market Segments
Small-Business (90.8% of reviews)
Mid-Market (56.2% of reviews)
Entry-Level Pricing
Starting at $39.00 2 User Per Month
No pricing available
AdCreative.ai
Star Rating
(795)4.3 out of 5
Market Segments
Small-Business (90.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $39.00 2 User Per Month
Free Trial is available
Browse all 3 pricing plansAdRoll ABM (Formerly RollWorks)
Star Rating
(601)4.3 out of 5
Market Segments
Mid-Market (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll ABM excels in customer support, with users highlighting the exceptional assistance from account managers during the onboarding process. Many appreciate the informative integration sessions that helped them achieve immediate ROI.
- Users say that AdCreative.ai offers a lightning-fast user interface and powerful ad copy generation capabilities, which significantly enhance campaign performance. Reviewers have noted that the AI suggestions are often spot on, saving them time compared to traditional design methods.
- According to verified reviews, AdRoll ABM is praised for its ease of use, with an intuitive setup for playbooks and campaigns. Users find it straightforward to navigate, which allows for better visibility into campaign performance and easier adjustments over time.
- Reviewers mention that while AdCreative.ai has a simple user interface and a plethora of tools for ad creation, it sometimes lacks the depth of features that more established platforms like AdRoll ABM provide, particularly in terms of advanced targeting options.
- G2 reviewers highlight that AdRoll ABM has a strong focus on display advertising, making it a preferred choice for mid-market companies looking for robust solutions. Users appreciate the platform's capabilities in retargeting and geo-targeting, which are essential for their marketing strategies.
- Users report that AdCreative.ai's recent updates have improved its creative optimization features, allowing for better ad performance. However, some users feel that it still trails behind AdRoll ABM in terms of comprehensive analytics and reporting capabilities.
Pricing
Entry-Level Pricing
AdCreative.ai
Starter Plans
Starting at $39.00
2 User Per Month
The Starter plans give you 10 credits/downloads of the generated ad creatives.
Associate your brand and get all the insights into your campaign's performance
once you connect your ad accounts.
Generate as many creatives as you want until you like what you see!
Get more than 15 million free image stock libraries for royalty-free images for your ads.
Free text generator to write multiple copies of ads and headlines!
- Get Started
AdRoll ABM (Formerly RollWorks)
No pricing availableFree Trial
AdCreative.ai
Free Trial is available
AdRoll ABM (Formerly RollWorks)
No trial information availableRatings
Meets Requirements
8.2
623
8.4
505
Ease of Use
8.8
632
8.4
510
Ease of Setup
8.8
418
8.3
335
Ease of Admin
8.5
274
8.6
259
Quality of Support
8.4
531
8.9
485
Has the product been a good partner in doing business?
8.4
262
8.9
264
Product Direction (% positive)
8.9
575
8.6
470
Features by Category
Data Availability
Not enough data
8.0
67
Not enough data
8.3
70
Not enough data
7.0
53
|
Verified
Not enough data
6.2
21
Data Accuracy
Not enough data
8.0
61
Not enough data
8.3
64
Not enough data
6.8
19
Agentic AI - Sales Intelligence
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Platform
Not enough data
Feature Not Available
Not enough data
8.4
50
|
Verified
Not enough data
8.8
47
Not enough data
8.0
52
|
Verified
Not enough data
5.9
33
|
Verified
Not enough data
7.5
37
Features
Not enough data
8.1
57
Not enough data
8.6
64
Not enough data
7.0
33
Not enough data
8.0
49
Not enough data
7.9
59
|
Verified
Not enough data
7.2
32
Not enough data
Feature Not Available
Not enough data
8.0
59
|
Verified
Not enough data
7.3
48
|
Verified
Channel Functionality
8.7
250
8.6
185
Platform Interoperability
8.0
156
7.4
75
Agentic AI - Display Advertising
Not enough data
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Campaign Management
8.1
397
8.3
178
8.0
380
7.9
168
7.9
370
8.3
167
7.8
382
7.6
138
7.8
362
8.3
148
8.4
354
8.5
127
8.1
324
8.2
111
Feature Not Available
7.8
113
7.6
325
8.2
146
8.3
406
7.7
137
8.1
341
7.8
112
7.5
305
Feature Not Available
8.1
311
7.5
97
Targeting
7.9
360
8.6
183
7.8
339
8.9
179
7.8
321
8.2
148
7.8
330
8.0
129
Platform
7.7
320
8.3
142
7.6
322
7.6
142
8.2
354
8.7
163
8.3
397
8.6
167
8.1
333
8.3
135
7.6
379
7.9
137
8.0
355
8.1
126
8.0
327
Feature Not Available
7.8
324
7.9
126
Lead Intelligence
Not enough data
8.2
87
|
Verified
Not enough data
8.6
93
Not enough data
7.8
75
Lead Management
Not enough data
8.3
101
Not enough data
7.5
79
Not enough data
8.2
99
Marketing Campaigns
Not enough data
8.0
90
Not enough data
7.5
76
Not enough data
7.7
82
Not enough data
7.8
74
|
Verified
Not enough data
7.9
85
Campaign Execution
Not enough data
7.3
62
Not enough data
8.3
89
Not enough data
8.4
82
Not enough data
7.4
64
Agentic AI - Account Data Management
Not enough data
6.7
30
Not enough data
7.1
32
Not enough data
6.9
29
Not enough data
6.7
29
Not enough data
7.0
30
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Authoring Tools
8.3
122
Not enough data
Feature Not Available
Not enough data
8.5
138
Not enough data
8.2
119
Not enough data
Agentic AI - Creative Management Platforms
7.5
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.0
9
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
Testing Tools
8.2
122
Not enough data
8.2
124
Not enough data
Publishing Tools
8.1
117
Not enough data
8.0
116
Not enough data
8.4
119
Not enough data
Retargeting
Not enough data
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
148
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Agentic AI - Retargeting
Not enough data
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Data Sourcing
Not enough data
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Intelligence
Not enough data
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Data Availability
Not enough data
7.4
90
Not enough data
8.1
97
Not enough data
6.9
60
Platform Additional Functionality
Not enough data
8.4
96
Not enough data
7.9
71
Not enough data
7.3
51
Not enough data
8.0
76
Not enough data
8.2
88
Platform Basics
Not enough data
8.7
35
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.3
9
Not enough data
8.6
6
Platform Data
Not enough data
8.5
40
Not enough data
8.2
33
Platform Additional Functionality
Not enough data
8.7
39
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Artificial Intelligence
Not enough data
8.6
7
Not enough data
6.7
5
Platform Basics
Not enough data
8.6
217
Platform Data
Not enough data
8.3
214
Not enough data
7.6
197
Platform Additional Functionality
Not enough data
Feature Not Available
Not enough data
8.1
206
Agentic AI - Account-Based Advertising
Not enough data
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.6
24
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
8.8
7
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
397
8.3
178
8.0
380
7.9
168
7.9
370
8.3
167
7.8
382
7.6
138
7.8
362
8.3
148
8.4
354
8.5
127
8.1
324
8.2
111
Feature Not Available
7.8
113
7.6
325
8.2
146
8.3
406
7.7
137
8.1
341
7.8
112
7.5
305
Feature Not Available
8.1
311
7.5
97
Targeting
7.9
360
8.6
183
7.8
339
8.9
179
7.8
321
8.2
148
7.8
330
8.0
129
Platform
7.7
320
8.3
142
7.6
322
7.6
142
8.2
354
8.7
163
8.3
397
8.6
167
8.1
333
8.3
135
7.6
379
7.9
137
8.0
355
8.1
126
8.0
327
Feature Not Available
7.8
324
7.9
126
Platform Interoperability
7.8(won by 0.5)
237
7.3
25
Agentic AI - Social Media Advertising
6.1(won by default)
6
Not enough data
5.8(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
5.8(won by default)
6
Not enough data
5.8(won by default)
6
Not enough data
Social Functionality
8.4(won by 1.1)
337
7.3
48
Campaign Management
8.1
397
8.3(won by 0.2)
178
8.0(won by 0.1)
380
7.9
168
7.9
370
8.3(won by 0.4)
167
7.8(won by 0.2)
382
7.6
138
7.8
362
8.3(won by 0.5)
148
8.4
354
8.5(won by 0.1)
127
8.1
324
8.2(won by 0.1)
111
Feature Not Available
7.8(won by default)
113
7.6
325
8.2(won by 0.6)
146
8.3(won by 0.6)
406
7.7
137
8.1(won by 0.3)
341
7.8
112
7.5(won by default)
305
Feature Not Available
8.1(won by 0.6)
311
7.5
97
Targeting
7.9
360
8.6(won by 0.7)
183
7.8
339
8.9(won by 1.1)
179
7.8
321
8.2(won by 0.4)
148
7.8
330
8.0(won by 0.2)
129
Platform
7.7
320
8.3(won by 0.6)
142
7.6(tied score)
322
7.6(tied score)
142
8.2
354
8.7(won by 0.5)
163
8.3
397
8.6(won by 0.3)
167
8.1
333
8.3(won by 0.2)
135
7.6
379
7.9(won by 0.3)
137
8.0
355
8.1(won by 0.1)
126
8.0(won by default)
327
Feature Not Available
7.8
324
7.9(won by 0.1)
126
Lead Intelligence
Not enough data
7.8
10
Not enough data
7.2
10
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
7.0
10
Agentic AI - Lead Intelligence
Not enough data
6.9
6
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
397
8.3
178
8.0
380
7.9
168
7.9
370
8.3
167
7.8
382
7.6
138
7.8
362
8.3
148
8.4
354
8.5
127
8.1
324
8.2
111
Feature Not Available
7.8
113
7.6
325
8.2
146
8.3
406
7.7
137
8.1
341
7.8
112
7.5
305
Feature Not Available
8.1
311
7.5
97
Targeting
7.9
360
8.6
183
7.8
339
8.9
179
7.8
321
8.2
148
7.8
330
8.0
129
Demand Side Platforms
Not enough data
9.0
7
Not enough data
8.3
7
Not enough data
8.1
6
Platform
7.7
320
8.3
142
7.6
322
7.6
142
8.2
354
8.7
163
8.3
397
8.6
167
8.1
333
8.3
135
7.6
379
7.9
137
8.0
355
8.1
126
8.0
327
Feature Not Available
7.8
324
7.9
126
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
9.0
5
Not enough data
9.3
5
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Lead Intelligence
Not enough data
8.3
62
Not enough data
8.4
77
Not enough data
7.6
59
Lead Management
Not enough data
8.6
71
Not enough data
7.8
49
Not enough data
8.4
57
Marketing Campaigns
Not enough data
7.8
48
Not enough data
7.3
40
Not enough data
7.8
42
Not enough data
8.1
42
Not enough data
8.1
47
Data Availability - Marketing Account Intelligence
Not enough data
7.1
11
Data Accuracy - Marketing Account Intelligence
Not enough data
7.0
11
Agentic AI - Account-Based Analytics
Not enough data
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Lead Intelligence
Not enough data
8.0
111
Not enough data
8.3
129
Not enough data
7.4
109
Lead Management
Not enough data
8.3
123
Not enough data
7.8
102
Not enough data
8.4
124
Marketing Campaigns
Not enough data
7.8
107
Not enough data
7.4
94
Not enough data
7.6
110
Not enough data
7.5
101
Not enough data
7.5
111
Not enough data
8.3
119
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdCreative.ai and AdRoll ABM (Formerly RollWorks) are categorized as Social Media Advertising and Display Advertising
Unique Categories
AdCreative.ai is categorized as Creative Management Platforms
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Retargeting, Customer Data Platform (CDP), Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Lead Intelligence, Visitor Identification, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, and Sales Intelligence
Reviews
Reviewers' Company Size
AdCreative.ai
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
34.0%
Information Technology and Services
6.4%
Computer Software
5.4%
Health, Wellness and Fitness
3.3%
Consulting
2.7%
Other
48.1%
Computer Software
27.1%
Information Technology and Services
15.1%
Marketing and Advertising
11.9%
Financial Services
5.2%
Hospital & Health Care
2.8%
Other
37.9%
Alternatives
Discussions
What is AdCreative.ai used for?
1 Comment
AS
Creating super content and ads with multiple customisation and it is my Ai friend to create content or ads .Read more
AdCreative.ai has no more discussions with answers
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
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