Introducing G2.ai, the future of software buying.Try now
Compare AdCreative.ai and AdRoll ABM (Formerly RollWorks) 
At a Glance
Market Segments
Small-Business (90.8% of reviews)
Mid-Market (56.2% of reviews)
Entry-Level Pricing
Starting at $39.00 2 User Per Month
No pricing available
AdCreative.ai
Star Rating
(788)4.3 out of 5
Market Segments
Small-Business (90.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $39.00 2 User Per Month
Free Trial is available
Browse all 3 pricing plansAdRoll ABM (Formerly RollWorks)
Star Rating
(572)4.3 out of 5
Market Segments
Mid-Market (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdCreative.ai excels in user experience, with a simple interface and a plethora of tools for ad creation. Users appreciate the platform's ability to quickly generate high-quality ad creatives, which saves time compared to traditional design methods.
- Users say that AdRoll ABM (Formerly RollWorks) offers a straightforward campaign setup process, making it easy to get started. The intuitive UI and CRM integrations are highlighted as significant advantages, allowing for efficient campaign management.
- Reviewers mention that while AdCreative.ai has a strong focus on small businesses, AdRoll ABM is more favored by mid-market companies. This distinction may influence which platform is better suited for your organization's size and needs.
- According to verified reviews, AdRoll ABM shines in its quality of support, receiving high praise for its responsiveness and helpfulness. Users feel that the support team is a valuable resource, enhancing their overall experience with the platform.
- G2 reviewers highlight that AdCreative.ai's AI-driven features, such as automated image generation and data-driven design suggestions, significantly enhance ad performance. This precision in creative output is seen as a game-changer for marketers looking to optimize their campaigns.
- Users report that AdRoll ABM's targeting capabilities are particularly robust, allowing for precise account targeting down to the individual level. This feature is crucial for crafting personalized campaigns that resonate with specific audiences, a point that many users find invaluable.
Pricing
Entry-Level Pricing
AdCreative.ai
Starter Plans
Starting at $39.00
2 User Per Month
The Starter plans give you 10 credits/downloads of the generated ad creatives.
Associate your brand and get all the insights into your campaign's performance
once you connect your ad accounts.
Generate as many creatives as you want until you like what you see!
Get more than 15 million free image stock libraries for royalty-free images for your ads.
Free text generator to write multiple copies of ads and headlines!
- Get Started
AdRoll ABM (Formerly RollWorks)
No pricing availableFree Trial
AdCreative.ai
Free Trial is available
AdRoll ABM (Formerly RollWorks)
No trial information availableRatings
Meets Requirements
8.2
618
8.3
476
Ease of Use
8.8
627
8.4
481
Ease of Setup
8.8
413
8.3
308
Ease of Admin
8.5
273
8.5
253
Quality of Support
8.4
527
8.9
457
Has the product been a good partner in doing business?
8.4
261
8.9
257
Product Direction (% positive)
8.9
571
8.7
444
Features by Category
Data Availability
Not enough data
8.0
66
Not enough data
8.4
69
Not enough data
7.1
52
|
Verified
Not enough data
6.2
21
Data Accuracy
Not enough data
8.1
60
Not enough data
8.3
63
Not enough data
6.8
19
Agentic AI - Sales Intelligence
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Platform
Not enough data
Feature Not Available
Not enough data
8.4
48
|
Verified
Not enough data
8.7
45
Not enough data
8.0
50
|
Verified
Not enough data
5.9
32
|
Verified
Not enough data
7.4
35
Features
Not enough data
8.1
56
Not enough data
8.7
61
Not enough data
7.0
33
Not enough data
8.0
49
Not enough data
8.0
58
|
Verified
Not enough data
7.2
32
Not enough data
Feature Not Available
Not enough data
8.0
57
|
Verified
Not enough data
7.3
47
|
Verified
Channel Functionality
8.8
247
8.6
179
Platform Interoperability
8.0
155
7.4
74
Agentic AI - Display Advertising
Not enough data
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Campaign Management
8.1
396
8.3
173
8.0
379
7.9
165
7.9
369
8.3
164
7.8
379
7.6
136
7.8
361
8.3
146
8.4
353
8.5
126
8.1
323
8.2
110
Feature Not Available
7.8
112
7.6
324
8.2
144
8.3
403
7.7
135
8.1
339
7.8
111
7.5
303
Feature Not Available
8.1
309
7.5
97
Targeting
7.9
359
8.6
178
7.8
338
8.9
176
7.8
320
8.2
147
7.8
329
8.0
129
Platform
7.6
319
8.2
140
7.6
321
7.6
141
8.2
353
8.7
162
8.3
395
8.6
166
8.1
332
8.3
135
7.6
377
7.9
137
8.0
354
8.1
126
8.0
326
Feature Not Available
7.8
323
7.9
126
Lead Intelligence
Not enough data
8.1
86
|
Verified
Not enough data
8.5
89
Not enough data
7.8
73
Lead Management
Not enough data
8.3
95
Not enough data
7.5
77
Not enough data
8.0
90
Marketing Campaigns
Not enough data
7.9
84
Not enough data
7.5
75
Not enough data
7.6
78
Not enough data
7.8
73
|
Verified
Not enough data
8.0
79
Campaign Execution
Not enough data
7.3
62
Not enough data
8.2
86
Not enough data
8.4
81
Not enough data
7.4
63
Agentic AI - Account Data Management
Not enough data
6.7
30
Not enough data
6.8
29
Not enough data
6.9
29
Not enough data
6.7
29
Not enough data
7.0
30
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Authoring Tools
8.3
121
Not enough data
Feature Not Available
Not enough data
8.5
136
Not enough data
8.2
118
Not enough data
Agentic AI - Creative Management Platforms
7.1
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
Testing Tools
8.2
121
Not enough data
8.2
123
Not enough data
Publishing Tools
8.2
116
Not enough data
8.0
115
Not enough data
8.4
118
Not enough data
Retargeting
Not enough data
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
146
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Agentic AI - Retargeting
Not enough data
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Data Sourcing
Not enough data
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Intelligence
Not enough data
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Data Availability
Not enough data
7.4
89
Not enough data
8.1
96
Not enough data
6.9
60
Platform Additional Functionality
Not enough data
8.4
94
Not enough data
7.9
71
Not enough data
7.3
51
Not enough data
8.0
76
Not enough data
8.2
88
Platform Basics
Not enough data
8.6
33
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.2
8
Not enough data
8.6
6
Platform Data
Not enough data
8.4
38
Not enough data
8.2
32
Platform Additional Functionality
Not enough data
8.7
38
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Artificial Intelligence
Not enough data
8.3
6
Not enough data
6.7
5
Platform Basics
Not enough data
8.6
215
Platform Data
Not enough data
8.3
211
Not enough data
7.6
195
Platform Additional Functionality
Not enough data
Feature Not Available
Not enough data
8.1
204
Agentic AI - Account-Based Advertising
Not enough data
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.4
23
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
8.9
6
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
396
8.3
173
8.0
379
7.9
165
7.9
369
8.3
164
7.8
379
7.6
136
7.8
361
8.3
146
8.4
353
8.5
126
8.1
323
8.2
110
Feature Not Available
7.8
112
7.6
324
8.2
144
8.3
403
7.7
135
8.1
339
7.8
111
7.5
303
Feature Not Available
8.1
309
7.5
97
Targeting
7.9
359
8.6
178
7.8
338
8.9
176
7.8
320
8.2
147
7.8
329
8.0
129
Platform
7.6
319
8.2
140
7.6
321
7.6
141
8.2
353
8.7
162
8.3
395
8.6
166
8.1
332
8.3
135
7.6
377
7.9
137
8.0
354
8.1
126
8.0
326
Feature Not Available
7.8
323
7.9
126
Platform Interoperability
7.7(won by 0.4)
236
7.3
25
Agentic AI - Social Media Advertising
5.3(won by default)
5
Not enough data
5.0(won by default)
5
Not enough data
5.3(won by default)
5
Not enough data
5.3(won by default)
5
Not enough data
5.0(won by default)
5
Not enough data
5.0(won by default)
5
Not enough data
Social Functionality
8.4(won by 1.1)
335
7.3
48
Campaign Management
8.1
396
8.3(won by 0.2)
173
8.0(won by 0.1)
379
7.9
165
7.9
369
8.3(won by 0.4)
164
7.8(won by 0.2)
379
7.6
136
7.8
361
8.3(won by 0.5)
146
8.4
353
8.5(won by 0.1)
126
8.1
323
8.2(won by 0.1)
110
Feature Not Available
7.8(won by default)
112
7.6
324
8.2(won by 0.6)
144
8.3(won by 0.6)
403
7.7
135
8.1(won by 0.3)
339
7.8
111
7.5(won by default)
303
Feature Not Available
8.1(won by 0.6)
309
7.5
97
Targeting
7.9
359
8.6(won by 0.7)
178
7.8
338
8.9(won by 1.1)
176
7.8
320
8.2(won by 0.4)
147
7.8
329
8.0(won by 0.2)
129
Platform
7.6
319
8.2(won by 0.6)
140
7.6(tied score)
321
7.6(tied score)
141
8.2
353
8.7(won by 0.5)
162
8.3
395
8.6(won by 0.3)
166
8.1
332
8.3(won by 0.2)
135
7.6
377
7.9(won by 0.3)
137
8.0
354
8.1(won by 0.1)
126
8.0(won by default)
326
Feature Not Available
7.8
323
7.9(won by 0.1)
126
Lead Intelligence
Not enough data
7.8
10
Not enough data
7.2
10
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
7.0
10
Agentic AI - Lead Intelligence
Not enough data
6.9
6
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
396
8.3
173
8.0
379
7.9
165
7.9
369
8.3
164
7.8
379
7.6
136
7.8
361
8.3
146
8.4
353
8.5
126
8.1
323
8.2
110
Feature Not Available
7.8
112
7.6
324
8.2
144
8.3
403
7.7
135
8.1
339
7.8
111
7.5
303
Feature Not Available
8.1
309
7.5
97
Targeting
7.9
359
8.6
178
7.8
338
8.9
176
7.8
320
8.2
147
7.8
329
8.0
129
Demand Side Platforms
Not enough data
8.9
6
Not enough data
8.3
7
Not enough data
8.1
6
Platform
7.6
319
8.2
140
7.6
321
7.6
141
8.2
353
8.7
162
8.3
395
8.6
166
8.1
332
8.3
135
7.6
377
7.9
137
8.0
354
8.1
126
8.0
326
Feature Not Available
7.8
323
7.9
126
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Lead Intelligence
Not enough data
8.3
62
Not enough data
8.4
77
Not enough data
7.6
59
Lead Management
Not enough data
8.6
71
Not enough data
7.8
49
Not enough data
8.4
57
Marketing Campaigns
Not enough data
7.8
48
Not enough data
7.3
40
Not enough data
7.8
42
Not enough data
8.1
42
Not enough data
8.1
47
Data Availability - Marketing Account Intelligence
Not enough data
7.1
11
Data Accuracy - Marketing Account Intelligence
Not enough data
7.0
11
Agentic AI - Account-Based Analytics
Not enough data
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Lead Intelligence
Not enough data
8.0
110
Not enough data
8.3
128
Not enough data
7.4
108
Lead Management
Not enough data
8.3
122
Not enough data
7.8
102
Not enough data
8.4
122
Marketing Campaigns
Not enough data
7.8
107
Not enough data
7.4
94
Not enough data
7.6
110
Not enough data
7.5
101
Not enough data
7.5
111
Not enough data
8.3
118
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdCreative.ai and AdRoll ABM (Formerly RollWorks) are categorized as Social Media Advertising and Display Advertising
Unique Categories
AdCreative.ai is categorized as Creative Management Platforms
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Retargeting, Customer Data Platform (CDP), Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Lead Intelligence, Visitor Identification, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, and Sales Intelligence
Reviews
Reviewers' Company Size
AdCreative.ai
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.9%
Information Technology and Services
6.5%
Computer Software
5.4%
Health, Wellness and Fitness
3.4%
Consulting
2.7%
Other
48.2%
Computer Software
27.5%
Information Technology and Services
15.1%
Marketing and Advertising
12.0%
Financial Services
5.3%
Hospital & Health Care
2.8%
Other
37.3%
Alternatives
Discussions
What is AdCreative.ai used for?
1 Comment
AS
Creating super content and ads with multiple customisation and it is my Ai friend to create content or ads .Read more
AdCreative.ai has no more discussions with answers
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
