# ActiveCampaign vs Agentforce Marketing (formerly Salesforce Marketing Cloud) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that ActiveCampaign excels in user-friendliness, with many users appreciating its intuitive interface and ease of integration with tools like Google Sheets. This makes it a popular choice for small businesses looking for straightforward marketing solutions.
- **Users say** that Agentforce Marketing (formerly Salesforce Marketing Cloud) offers robust campaign capabilities, particularly for tracking marketing KPIs. Reviewers highlight the effectiveness of its features like Einstein AI, which enhances campaign performance and data analysis.
- **According to verified reviews** , ActiveCampaign's automation features stand out, with users praising the visual automation builder that allows for easy creation of complex workflows. This feature helps users visualize the paths contacts take, making it easier to manage customer journeys.
- **Reviewers mention** that while Agentforce Marketing is a reliable product with solid data extraction capabilities, some users find it challenging to configure for specific workflows, which can hinder its usability for certain teams.
- **Users appreciate** ActiveCampaign's affordability, starting at just $15, which makes it accessible for small businesses. In contrast, Agentforce Marketing's entry-level price of $1,250 may be a barrier for smaller organizations looking to implement a marketing solution.
- **G2 reviewers highlight** that while Agentforce Marketing has a strong reputation and brand reliability, ActiveCampaign's recent user feedback indicates a higher satisfaction level overall, with a notable difference in the quality of support and ease of setup, making it a more favorable option for many users.



| | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.0 out of 5 | 
| **Total Reviews** | 14,686 | 4,461 | 
| **Largest Market Segment** | Small-Business (91.9% of reviews) | Mid-Market (48.1% of reviews) | 
| **Entry Level Price** | Starting at $15.00 Per Month | Starting at $1,250.00 Per Month | 

---
## Top Pros & Cons

### ActiveCampaign

Pros:
- Ease of Use (847 reviews)
- Automation (787 reviews)

Cons:
- Learning Curve (418 reviews)
- Expensive (403 reviews)

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

Pros:
- Ease of Use (333 reviews)
- Automation (191 reviews)

Cons:
- Learning Curve (209 reviews)
- Steep Learning Curve (152 reviews)

---
## Ratings Comparison
| Rating | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
  | **Meets Requirements** | 8.8 (11208 reviews) | 8.2 (3291 reviews) | 
  | **Ease of Use** | 8.2 (11327 reviews) | 7.6 (3468 reviews) | 
  | **Ease of Setup** | 8.0 (7262 reviews) | 7.3 (1957 reviews) | 
  | **Ease of Admin** | 8.4 (6350 reviews) | 7.8 (1714 reviews) | 
  | **Quality of Support** | 8.5 (10372 reviews) | 7.7 (3105 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (6208 reviews) | 8.0 (1680 reviews) | 
  | **Product Direction (% positive)** | 8.2 (10601 reviews) | 7.5 (3179 reviews) | 

---
## Pricing

### ActiveCampaign

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $15.00 Per Month

Description: Get started with personalized marketing campaigns.

Key Features:
- 5 actions per automation 
- Basic & Inline Forms
- Site Tracking

[Browse all 4 editions](https://www.g2.com/products/activecampaign/pricing)

#### Free Trial

Yes

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

#### Entry-Level Pricing

Plan: Pro

Price: Starting at $1,250.00 Per Month

Description: Personalized marketing automation with email solutions

Key Features:
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud

[Browse all 3 editions](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.3/10 | 3771 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Sales Force Automation

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Contact & Account Management** | 8.2 (2113 reviews) ✓ Verified | Not enough data | 
| **Partner Relationship Mgmt. (PRM)** | 7.0 (1023 reviews) | Not enough data | 
| **Opportunity & Pipeline Mgmt.** | 7.9 (1772 reviews) ✓ Verified | Not enough data | 
| **Task / Activity Management** | 7.7 (1688 reviews) ✓ Verified | Not enough data | 
| **Territory & Quota Management** | 7.0 (1225 reviews) ✓ Verified | Not enough data | 
| **Desktop Integration** | 7.6 (1437 reviews) ✓ Verified | Not enough data | 
| **Product & Price List Management** | 7.0 (1211 reviews) ✓ Verified | Not enough data | 
| **Quote & Order Management** | 6.9 (1143 reviews) ✓ Verified | Not enough data | 
| **Customer Contract Management** | 7.3 (1286 reviews) ✓ Verified | Not enough data | 

#### Marketing Automation

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Email Marketing** | 9.0 (2326 reviews) ✓ Verified | Not enough data | 
| **Campaign Management** | 8.8 (2213 reviews) ✓ Verified | Not enough data | 
| **Lead Management** | 8.5 (2158 reviews) ✓ Verified | Not enough data | 
| **Marketing ROI Analytics** | 7.8 (1488 reviews) ✓ Verified | Not enough data | 

#### Customer Support

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Case Management** | 7.6 (1475 reviews) ✓ Verified | Not enough data | 
| **Customer Support Portal** | 7.7 (1633 reviews) ✓ Verified | Not enough data | 
| **Knowledge Base** | 7.9 (1767 reviews) ✓ Verified | Not enough data | 
| **Call Center Features** | 7.0 (1328 reviews) ✓ Verified | Not enough data | 
| **Support Analytics** | 7.5 (1456 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Reporting** | 7.7 (1960 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 7.9 (2149 reviews) ✓ Verified | Not enough data | 
| **Forecasting** | 7.1 (1294 reviews) ✓ Verified | Not enough data | 

#### Mobile & Social

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Social Collaboration Features** | 7.3 (1228 reviews) ✓ Verified | Not enough data | 
| **Social Network Integration** | 7.3 (1332 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 7.1 (1375 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Customization** | 7.8 (1996 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.0 (1948 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.1 (2036 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.3 (1456 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.0 (1353 reviews) ✓ Verified | Not enough data | 
| **Document & Content Mgmt.** | Feature Not Available | Not enough data | 
| **Performance and Reliability** | 8.2 (2108 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.4 (1479 reviews) ✓ Verified | Not enough data | 

#### Integration

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Data Import & Export Tools** | 8.1 (1935 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.1 (1938 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.8 (1640 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **AI Text Generation** | 6.1 (650 reviews) | Not enough data | 

#### Agentic AI - CRM

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (90 reviews) | Not enough data | 
| **Multi-step Planning** | 6.5 (89 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (91 reviews) | Not enough data | 
| **Adaptive Learning** | 6.3 (87 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.5 (89 reviews) | Not enough data | 
| **Proactive Assistance** | 6.5 (88 reviews) | Not enough data | 
| **Decision Making** | 6.6 (89 reviews) | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 7450 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.4/10 | 1296 |

#### Email Marketing

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Building and Personalizing Emails** | 8.7 (6497 reviews) ✓ Verified | 7.9 (1176 reviews) | 
| **Sending Outbound Emails** | 8.9 (6334 reviews) ✓ Verified | 8.4 (1173 reviews) | 
| **Manage Email Deliverability** | 8.5 (6145 reviews) ✓ Verified | 8.1 (1152 reviews) | 
| **Automated Email Responses** | 8.8 (5794 reviews) ✓ Verified | 8.2 (1073 reviews) | 

#### Online Marketing

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Landing Pages and Forms** | 7.4 (4396 reviews) ✓ Verified | 7.4 (1065 reviews) | 
| **Dynamic Content** | 7.9 (4079 reviews) ✓ Verified | 7.4 (892 reviews) | 
| **A/B Testing** | 7.8 (3538 reviews) ✓ Verified | 7.5 (843 reviews) | 
| **Mobile Optimized** | 8.1 (4868 reviews) ✓ Verified | 7.2 (918 reviews) | 
| **Search Tracking and Optimization** | 7.8 (3471 reviews) ✓ Verified | 7.3 (854 reviews) | 

#### Lead Management

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Marketing Lead Database** | 8.3 (4372 reviews) ✓ Verified | 8.0 (1034 reviews) | 
| **Data Quality Management** | 8.0 (3965 reviews) ✓ Verified | 7.6 (995 reviews) | 
| **Segmentation** | 8.5 (5124 reviews) ✓ Verified | 8.0 (1046 reviews) | 
| **Lead Scoring and Grading** | 8.0 (3493 reviews) ✓ Verified | 7.9 (1025 reviews) | 
| **Lead Nurturing** | 8.5 (4362 reviews) ✓ Verified | 8.1 (1026 reviews) | 
| **Online Behavior Tracking** | 8.1 (4005 reviews) ✓ Verified | 7.8 (966 reviews) | 
| **Automated Alerts and Tasks** | 8.2 (3798 reviews) ✓ Verified | 7.9 (923 reviews) | 
| **CRM Lead Integration** | 8.0 (3580 reviews) ✓ Verified | 8.3 (1038 reviews) | 

#### Campaign Management

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Program Management** | 8.0 (3492 reviews) ✓ Verified | 7.6 (877 reviews) | 
| **Event / Webinar Marketing** | 7.8 (3107 reviews) ✓ Verified | 7.6 (771 reviews) | 
| **Calendaring** | 7.2 (2638 reviews) | 7.1 (669 reviews) | 
| **Budgeting** | 6.8 (2338 reviews) ✓ Verified | 6.7 (201 reviews) | 

#### Social

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Social Listening** | 6.9 (2324 reviews) ✓ Verified | 6.3 (376 reviews) | 
| **Social Sharing** | 7.3 (2680 reviews) ✓ Verified | 6.6 (566 reviews) | 
| **Social Campaigns** | 7.3 (2550 reviews) ✓ Verified | 6.9 (216 reviews) | 
| **Social Media Engagement** | 7.1 (2442 reviews) ✓ Verified | 7.0 (203 reviews) | 
| **Social Media Advertising** | 7.0 (2400 reviews) ✓ Verified | 6.9 (177 reviews) | 

#### Reporting & Analytics

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Basic Reporting** | 8.1 (5204 reviews) ✓ Verified | 7.4 (1071 reviews) | 
| **Web Analytics** | 7.6 (3590 reviews) ✓ Verified | 6.9 (892 reviews) | 
| **ROI Analytics** | 7.2 (2920 reviews) ✓ Verified | 6.5 (771 reviews) | 
| **Revenue Analytics** | 7.1 (2725 reviews) ✓ Verified | 6.5 (717 reviews) | 
| **SEO / Keyword Analytics** | 6.9 (2443 reviews) ✓ Verified | 6.5 (703 reviews) | 

#### Platform

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Customization ** | 7.9 (3730 reviews) ✓ Verified | 7.0 (636 reviews) | 
| **Workflow Capability** | 8.2 (3546 reviews) ✓ Verified | 7.8 (198 reviews) | 
| **User, Role, and Access Management** | 8.3 (3707 reviews) ✓ Verified | 8.0 (680 reviews) | 
| **Internationalization** | 7.5 (2402 reviews) ✓ Verified | 7.4 (169 reviews) | 
| **Sandbox / Test Environments** | 7.0 (2134 reviews) ✓ Verified | 7.4 (130 reviews) | 
| **Performance and Reliability** | 8.4 (3734 reviews) ✓ Verified | 8.0 (670 reviews) | 
| **Output Document Generation** | 7.5 (2427 reviews) ✓ Verified | 7.8 (140 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (221 reviews) | 7.7 (11 reviews) | 
| **Multi-step Planning** | 6.4 (221 reviews) | 6.5 (9 reviews) | 
| **Cross-system Integration** | 6.5 (219 reviews) | 7.4 (11 reviews) | 
| **Adaptive Learning** | 6.4 (218 reviews) | 7.0 (10 reviews) | 
| **Proactive Assistance** | 6.3 (222 reviews) | 5.8 (8 reviews) | 
| **Decision Making** | 6.4 (220 reviews) | 7.4 (9 reviews) | 

#### Integration

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Data Import & Export Tools** | 8.1 (3758 reviews) ✓ Verified | 8.0 (668 reviews) | 
| **Integration APIs** | 8.1 (3660 reviews) ✓ Verified | 7.7 (537 reviews) | 
| **Breadth of Partner Applications** | 7.8 (3141 reviews) ✓ Verified | 7.4 (499 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 6.6/10 | 1884 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Messenger

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Sequencing** | 7.4 (1124 reviews) | Not enough data | 
| **AI** | 5.9 (976 reviews) | Not enough data | 
| **Live Chat** | 6.6 (1002 reviews) | Not enough data | 
| **Customization Interface** | 6.9 (1044 reviews) | Not enough data | 

#### Channels

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Social Media** | 6.4 (988 reviews) | Not enough data | 
| **Website** | 7.3 (1173 reviews) | Not enough data | 
| **Text Message (SMS)** | 6.0 (915 reviews) | Not enough data | 
| **Voice Assistants** | 5.5 (832 reviews) | Not enough data | 
| **Other** | 6.0 (839 reviews) | Not enough data | 

#### Customers

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Targeting** | 7.6 (1234 reviews) | Not enough data | 
| **Profiles** | 7.4 (1156 reviews) | Not enough data | 
| **Analytics** | 7.6 (1294 reviews) | Not enough data | 
| **Lead Gathering** | 7.6 (1235 reviews) | Not enough data | 
| **Sales Conversion** | 7.2 (1182 reviews) | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (30 reviews) | Not enough data | 
| **Multi-step Planning** | 6.1 (30 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (29 reviews) | Not enough data | 
| **Adaptive Learning** | 6.2 (30 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.9 (29 reviews) | Not enough data | 
| **Proactive Assistance** | 6.0 (29 reviews) | Not enough data | 
| **Decision Making** | 6.2 (29 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Lead Generation

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Diagnosis

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **IP Address ** | Not enough data | Not enough data | 
| **Domains** | Not enough data | Not enough data | 
| **Content ** | Not enough data | Not enough data | 
| **Policy Compliance** | Not enough data | Not enough data | 

#### Tracking

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Processing Time** | Not enough data | Not enough data | 
| **Placement ** | Not enough data | Not enough data | 
| **Open Rate** | Not enough data | Not enough data | 
| **Time to Open** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 

#### Reporting

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | 
| **Domain Reputation** | Not enough data | Not enough data | 
| **Brand Reputation** | Not enough data | Not enough data | 
| **Blacklist and Whitelist** | Not enough data | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 6.9/10 | 861 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Integrated Workflows

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Task Management** | 7.1 (605 reviews) | Not enough data | 
| **Email Tracking/Automation** | 8.6 (782 reviews) | Not enough data | 
| **Calls and Voice** | 6.3 (499 reviews) | Not enough data | 
| **Other Outreach Options ** | 6.7 (525 reviews) | Not enough data | 
| **CRM Integration** | 7.6 (632 reviews) | Not enough data | 
| **Calendar** | 6.9 (544 reviews) | Not enough data | 
| **Shared Records** | 6.9 (516 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Content Management** | 7.5 (623 reviews) | Not enough data | 
| **Workflow Management** | 7.5 (621 reviews) | Not enough data | 
| **Workflow Performance** | 7.4 (585 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 6.7 (516 reviews) | Not enough data | 
| **Gamification** | 6.0 (472 reviews) | Not enough data | 

#### AI and Automation

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Lead Prioritization** | 7.1 (557 reviews) | Not enough data | 
| **Lead Scoring** | 7.1 (559 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 7.2 (565 reviews) | Not enough data | 
| **Buyer Intelligence** | 6.6 (498 reviews) | Not enough data | 
| **Machine Learning** | 6.4 (476 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **AI Text Generation** | 6.1 (415 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (35 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (35 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (35 reviews) | Not enough data | 
| **Adaptive Learning** | 6.5 (35 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.6 (35 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (35 reviews) | Not enough data | 
| **Decision Making** | 6.9 (35 reviews) | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 581 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Visitor Behavior

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Monitoring** | 7.6 (409 reviews) | Not enough data | 
| **Targeting** | 7.9 (399 reviews) | Not enough data | 
| **Guided Selling** | 7.1 (355 reviews) | Not enough data | 

#### Templates

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Library** | 7.3 (411 reviews) | Not enough data | 
| **Customization** | 8.0 (439 reviews) | Not enough data | 
| **Optimization** | 7.8 (411 reviews) | Not enough data | 

#### Personalization

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Recommendation** | 7.6 (400 reviews) | Not enough data | 
| **Content** | 7.6 (404 reviews) | Not enough data | 
| **Cart Abandonment** | 7.2 (360 reviews) | Not enough data | 
| **Search** | 7.1 (346 reviews) | Not enough data | 
| **Personalization Engine** | 7.3 (336 reviews) | Not enough data | 
| **Product Recommendations** | 7.1 (324 reviews) | Not enough data | 
| **A/B Testing** | 7.4 (346 reviews) | Not enough data | 
| **Personalized Messaging** | 8.0 (396 reviews) | Not enough data | 

#### Multichannel

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Web** | 7.4 (379 reviews) | Not enough data | 
| **Email** | 8.5 (463 reviews) | Not enough data | 
| **Mobile** | 7.6 (419 reviews) | Not enough data | 

#### Administration 

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Marketing Campaigns** | 8.5 (481 reviews) | Not enough data | 
| **Reports & Analytics** | 7.9 (469 reviews) | Not enough data | 
| **User Data** | 7.9 (439 reviews) | Not enough data | 
| **Integrations** | 8.0 (461 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Natural Language Interaction** | 7.6 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (13 reviews) | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.2/10 | 31 |

#### Campaigns

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Customize** | Not enough data | 9.3 (29 reviews) | 
| **Scheduling** | Not enough data | 9.2 (28 reviews) | 
| **Retarget** | Not enough data | 9.1 (29 reviews) | 
| **Segmentation** | Not enough data | 9.2 (28 reviews) | 
| **Triggered Notifications** | Not enough data | 9.2 (30 reviews) | 

#### Analytics

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Campaign Performance** | Not enough data | 9.2 (28 reviews) | 
| **Audience Insights** | Not enough data | 9.3 (27 reviews) | 

#### Optimization

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **A/B Testing** | Not enough data | 9.0 (27 reviews) | 
| **Personalization** | Not enough data | 9.5 (28 reviews) | 
| **Rich Notifications** | Not enough data | 9.4 (27 reviews) | 
| **Integrations** | Not enough data | 8.9 (28 reviews) | 

#### Agentic AI - Push Notification

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.6 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 9.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 9.0 (5 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.8/10 | 47 |

#### Segmentation

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **A/B Testing** | Not enough data | 9.0 (38 reviews) | 
| **Customer Profiles** | Not enough data | 8.5 (40 reviews) | 

#### Targeting

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | 9.2 (41 reviews) | 
| **Contextual Targeting** | Not enough data | 9.0 (40 reviews) | 

#### Triggered Content

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Geofencing** | Not enough data | 8.5 (26 reviews) | 
| **Triggered Emails** | Not enough data | 8.2 (21 reviews) | 
| **Triggered Messages** | Not enough data | 8.9 (32 reviews) | 

#### Personalized Content

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Recommendation Engine** | Not enough data | 8.7 (31 reviews) | 
| **Personalized Discounts** | Not enough data | 8.9 (24 reviews) | 
| **Website Personalization** | Not enough data | 8.9 (39 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.1/10 | 2445 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Templates

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Text and Themes** | 7.7 (2022 reviews) | Not enough data | 
| **Stock Images** | 6.3 (1517 reviews) | Not enough data | 
| **Proofing** | 7.0 (1618 reviews) | Not enough data | 
| **Mobile Responsive** | 7.5 (1682 reviews) | Not enough data | 

#### Edit

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Pre-Made** | 7.4 (1756 reviews) | Not enough data | 
| **Build** | 8.0 (1970 reviews) | Not enough data | 
| **HTML** | 7.4 (1664 reviews) | Not enough data | 

#### Logistics

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Analytics** | 7.8 (1819 reviews) | Not enough data | 
| **Issues** | 7.0 (1582 reviews) | Not enough data | 
| **Integrations** | 7.8 (1777 reviews) | Not enough data | 
| **Shareable Link** | 7.8 (1545 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **AI Text Generation** | 6.0 (840 reviews) | Not enough data | 
| **AI Text Summarization** | 6.1 (676 reviews) | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (110 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (109 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.8/10 | 248 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.9/10 | 33 |

#### Text Messaging

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Bulk SMS** | 7.5 (161 reviews) | 9.1 (30 reviews) | 
| **Two-Way Text Messaging** | 6.9 (141 reviews) | 8.8 (28 reviews) | 
| **Text Scheduler** | 7.6 (155 reviews) | 8.8 (27 reviews) | 
| **Automatic Replies** | 7.6 (144 reviews) | 8.6 (28 reviews) | 
| **Automatic URL Shortening** | 7.3 (132 reviews) | 8.9 (28 reviews) | 
| **MMS Marketing** | Feature Not Available | 8.6 (29 reviews) | 
| **Personalization** | 8.2 (171 reviews) | 9.1 (30 reviews) | 
| **Transactional SMS** | 7.1 (144 reviews) | 8.9 (29 reviews) | 

#### SMS Platform

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Reporting** | 7.7 (156 reviews) | 9.0 (27 reviews) | 
| **Automation** | 8.8 (174 reviews) | 9.2 (28 reviews) | 
| **White Label** | 7.6 (130 reviews) | 8.4 (29 reviews) | 
| **Text-to-Landline** | 6.8 (123 reviews) | 7.8 (29 reviews) | 
| **Short Codes** | 7.0 (125 reviews) | 8.4 (26 reviews) | 
| **API Integration** | 8.0 (146 reviews) | 8.6 (29 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 8.4 (20 reviews) | Not enough data | 
| **Multi-step Planning** | 8.5 (20 reviews) | Not enough data | 
| **Cross-system Integration** | 8.5 (20 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.3 (20 reviews) | Not enough data | 
| **Proactive Assistance** | 8.4 (20 reviews) | Not enough data | 
| **Decision Making** | 8.2 (20 reviews) | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.3/10 | 114 |

#### Platform Basics

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Templates** | Not enough data | 8.3 (106 reviews) | 
| **Exporting** | Not enough data | 8.3 (106 reviews) | 
| **Multi-user Access and Collaboration** | Not enough data | 8.4 (103 reviews) | 
| **Multiple Personas** | Not enough data | 8.4 (86 reviews) | 
| **Data Analytics ** | Not enough data | 8.4 (86 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.9 (12 reviews) | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.5/10 | 256 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Design and Customization

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Pre-Designed Templates** | 7.7 (203 reviews) | Not enough data | 
| **Pop-Up Types** | 7.6 (198 reviews) | Not enough data | 
| **No-Code Customization** | 8.1 (180 reviews) | Not enough data | 
| **Mobile Optimized** | 8.0 (190 reviews) | Not enough data | 

#### Campaigns

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Targeting** | 7.9 (169 reviews) | Not enough data | 
| **Triggered Campaigns** | 8.3 (180 reviews) | Not enough data | 
| **A/B Testing** | 7.9 (147 reviews) | Not enough data | 
| **Analytics** | 7.8 (181 reviews) | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **CRM/Email Integrations** | 8.1 (173 reviews) | Not enough data | 
| **WCM Integrations** | 6.7 (116 reviews) | Not enough data | 
| **E-Commerce Integrations** | 7.9 (131 reviews) | Not enough data | 
| **Social Media Integrations** | 7.3 (144 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **AI Text Generation** | 6.1 (65 reviews) | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (16 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.3/10 | 348 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.5/10 | 46 |

#### Attribution Modeling

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Single-Touch Attribution** | 7.1 (207 reviews) | 8.4 (31 reviews) | 
| **Multi-Touch Attribution** | 7.1 (199 reviews) | 8.9 (29 reviews) | 
| **Algorithmic Attribution** | 6.8 (190 reviews) | 8.7 (23 reviews) | 
| **Cross-Device Attribution** | 6.8 (189 reviews) | 8.3 (26 reviews) | 
| **Offline Attribution** | 6.3 (176 reviews) | 8.7 (27 reviews) | 
| **Custom Attribution** | 7.0 (190 reviews) | 8.4 (30 reviews) | 

#### Agentic AI - Attribution

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (8 reviews) | Not enough data | 

#### Marketing

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **B2B Attribution** | 7.2 (199 reviews) | 8.5 (39 reviews) | 
| **B2C Attribution** | 7.1 (195 reviews) | 8.3 (27 reviews) | 
| **Marketing Channels** | 7.3 (211 reviews) | 8.5 (33 reviews) | 
| **Integrations** | 7.9 (250 reviews) | 8.2 (37 reviews) | 

#### Reporting

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Dashboards** | 7.5 (283 reviews) | 7.8 (41 reviews) | 
| **Data Visualizations** | 7.3 (264 reviews) | 7.6 (39 reviews) | 
| **Custom Reporting** | 7.0 (250 reviews) | 7.6 (40 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.0/10 | 52 |

#### Platform Basics

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 7.9 (42 reviews) | 
| **Journey Optimization** | Not enough data | 8.0 (44 reviews) | 

#### Platform Data

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Journey Reporting** | Not enough data | 7.7 (49 reviews) | 
| **Trends Reporting** | Not enough data | 7.4 (45 reviews) | 
| **Dashboards** | Not enough data | 7.8 (47 reviews) | 
| **Advanced Data Filtering** | Not enough data | 7.9 (44 reviews) | 

#### Platform Additional Functionality

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Journey Mapping** | Not enough data | 8.7 (47 reviews) | 
| **Integrations** | Not enough data | 8.0 (41 reviews) | 
| **Automated Alerts** | Not enough data | 8.5 (43 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.9/10 | 471 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Platform Interoperability

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Close Ecosystem API** | 7.8 (201 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (17 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (17 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (17 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (17 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (17 reviews) | Not enough data | 
| **Decision Making** | 7.3 (17 reviews) | Not enough data | 

#### Social Functionality

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Social Functionality** | 7.9 (300 reviews) | Not enough data | 

#### Campaign Management

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (348 reviews) | Not enough data | 
| **Campaign Optimization** | 8.3 (320 reviews) | Not enough data | 
| **Reach** | 8.1 (305 reviews) | Not enough data | 
| **Bulk Editing** | 7.8 (284 reviews) | Not enough data | 
| **Batch Uploading** | 7.9 (273 reviews) | Not enough data | 
| **Brand Safety** | 8.3 (264 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (257 reviews) | Not enough data | 
| **Frequency Capping** | 7.9 (238 reviews) | Not enough data | 
| **Budget Pacing** | 7.7 (230 reviews) | Not enough data | 
| **Creative Optimization** | 7.9 (264 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (238 reviews) | Not enough data | 
| **In-App Ads** | 7.5 (220 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.7 (222 reviews) | Not enough data | 

#### Targeting

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Targeting** | 8.3 (294 reviews) | Not enough data | 
| **Retargeting** | 8.3 (282 reviews) | Not enough data | 
| **Geo-Targeting** | 7.8 (255 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (249 reviews) | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **API / Integrations** | 8.2 (308 reviews) | Not enough data | 
| **Custom Reports** | 8.0 (287 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (300 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (336 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.4 (270 reviews) | Not enough data | 
| **Customization** | 8.3 (302 reviews) | Not enough data | 
| **Workflow Capability** | 8.6 (297 reviews) | Not enough data | 
| **Internationalization** | 8.1 (242 reviews) | Not enough data | 
| **Notifications** | 8.1 (286 reviews) | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 722 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.8/10 | 51 |

#### Page Customization

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Drag and Drop** | 8.2 (586 reviews) | 7.6 (46 reviews) | 
| **Templates** | 7.9 (612 reviews) | 7.8 (47 reviews) | 
| **Advanced Customization** | 7.8 (530 reviews) | 7.8 (47 reviews) | 
| **Content Library** | 7.6 (552 reviews) | 8.0 (43 reviews) | 

#### Page Optimization

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **A/B Testing** | 7.6 (425 reviews) | 8.0 (42 reviews) | 
| **Mobile Responsive** | 7.8 (529 reviews) | 7.5 (39 reviews) | 
| **Web Analytics** | 7.5 (472 reviews) | 7.8 (44 reviews) | 
| **SEO** | 7.2 (413 reviews) | 7.4 (36 reviews) | 

#### Integrations

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **E-Commerce Integration** | 7.5 (405 reviews) | 7.9 (35 reviews) | 
| **Email Marketing Integration** | 8.5 (542 reviews) | 7.9 (46 reviews) | 
| **Domain Integration** | 8.2 (515 reviews) | 8.0 (40 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **AI Text Generation** | 6.2 (166 reviews) | 7.9 (11 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Cross-system Integration** | 6.7 (22 reviews) | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.7/10 | 51 |

#### Lead Monitoring

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Features** | Not enough data | 8.2 (47 reviews) | 
| **Performance** | Not enough data | 8.0 (46 reviews) | 
| **Identification** | Not enough data | 7.8 (45 reviews) | 

#### Agentic AI - Lead Capture

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Mobile** | Not enough data | 7.5 (44 reviews) | 
| **Websites** | Not enough data | 7.8 (46 reviews) | 
| **Social Media** | Not enough data | 7.1 (43 reviews) | 
| **Data** | Not enough data | 7.5 (46 reviews) | 

#### Analytics

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Export/Import** | Not enough data | 7.7 (45 reviews) | 
| **Reporting** | Not enough data | 7.5 (48 reviews) | 

#### Customization

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Forms** | Not enough data | 7.7 (48 reviews) | 
| **Personalization** | Not enough data | 8.0 (47 reviews) | 
| **Templates** | Not enough data | 7.7 (45 reviews) | 
| **Integration** | Not enough data | 8.1 (45 reviews) | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.3/10 | 15 |

#### Loyalty Experience

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Loyalty Engine** | Not enough data | 9.2 (13 reviews) | 
| **Rewards** | Not enough data | 9.4 (12 reviews) | 
| **Membership** | Not enough data | 9.2 (12 reviews) | 
| **Personalization** | Not enough data | 9.7 (13 reviews) | 
| **Gamification** | Not enough data | 8.5 (12 reviews) | 
| **Loyalty Cards** | Not enough data | 9.2 (12 reviews) | 

#### Loyalty Platform

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Communication Tools** | Not enough data | 9.2 (14 reviews) | 
| **Customer Relationship Management (CRM)** | Not enough data | 9.6 (14 reviews) | 
| **Loyalty Analytics** | Not enough data | 9.5 (13 reviews) | 
| **Localization** | Not enough data | 8.8 (13 reviews) | 
| **Integrations** | Not enough data | 9.2 (12 reviews) | 

#### Agentic AI - Loyalty Management

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.4 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 10.0 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 9.2 (6 reviews) | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.2/10 | 766 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Customization

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Custom Fields** | 8.0 (663 reviews) | Not enough data | 
| **Conditional Logic** | 7.5 (553 reviews) | Not enough data | 
| **Multi-page Forms** | 6.8 (464 reviews) | Not enough data | 
| **Design** | 7.4 (653 reviews) | Not enough data | 

#### Additional Functionality

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Embedded Forms** | 7.9 (672 reviews) | Not enough data | 
| **Offline Capability** | 5.7 (423 reviews) | Not enough data | 
| **Notifications** | 7.4 (531 reviews) | Not enough data | 
| **Payments** | 6.2 (433 reviews) | Not enough data | 
| **Mobile Forms** | 7.0 (507 reviews) | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.3/10 | 8 |

#### Computing

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **WYSIWYG** | Not enough data | 8.7 (5 reviews) | 
| **AI/Machine Learning** | Not enough data | 8.3 (5 reviews) | 
| **Little to No Coding** | Not enough data | 7.9 (7 reviews) | 

#### Experimental Design

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Multivariate testing capacities** | Not enough data | 8.3 (5 reviews) | 
| **Concurrent Testing** | Not enough data | 8.7 (5 reviews) | 
| **Mobile Testing** | Not enough data | 7.7 (5 reviews) | 

#### Analytics

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | 7.7 (5 reviews) | 
| **Heatmaps** | Not enough data | 8.7 (5 reviews) | 

#### Agentic AI - A/B Testing

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 8.2/10 | 12 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Transactional Messages** | 8.3 (11 reviews) | Not enough data | 
| **Bulk WhatsApp Messaging** | 7.9 (11 reviews) | Not enough data | 
| **Conversational Messaging** | 8.0 (11 reviews) | Not enough data | 
| **Personalization** | 8.5 (11 reviews) | Not enough data | 
| **Promotional Messages** | 8.0 (11 reviews) | Not enough data | 
| **Automated Replies** | 8.0 (11 reviews) | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Segmentation** | 8.5 (11 reviews) | Not enough data | 
| **API Integration** | 8.3 (11 reviews) | Not enough data | 
| **WhatsApp Commerce** | 8.2 (11 reviews) | Not enough data | 
| **Analytics** | 8.2 (11 reviews) | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 601 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (26 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (26 reviews) | Not enough data | 
| **Decision Making** | 7.2 (26 reviews) | Not enough data | 

#### Attribution

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Lead Opportunity** | 8.1 (433 reviews) | Not enough data | 
| **Lead Assignment** | 8.2 (410 reviews) | Not enough data | 
| **Pipeline Acceleration** | 8.0 (392 reviews) | Not enough data | 

#### Discovery

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Lead Management** | 8.1 (444 reviews) | Not enough data | 
| **Scoring/Ranking** | 8.2 (451 reviews) | Not enough data | 
| **Lead Context** | 8.0 (400 reviews) | Not enough data | 

#### Management

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Conversion Viability** | 8.0 (385 reviews) | Not enough data | 
| **Workflow** | 8.3 (427 reviews) | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Data Synchronization** | 8.1 (406 reviews) | Not enough data | 
| **Analysis** | 8.1 (435 reviews) | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.7/10 | 464 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (19 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (19 reviews) | Not enough data | 

#### Data Sourcing

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Data Sourcing** | 7.8 (286 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 7.9 (314 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 7.8 (270 reviews) | Not enough data | 
| **Interactive Dashboards** | 7.9 (309 reviews) | Not enough data | 
| **Data Segmentation** | 8.1 (331 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Lead Scoring** | 8.0 (293 reviews) | Not enough data | 
| **Opportunity Scoring** | 7.8 (277 reviews) | Not enough data | 
| **Risk Analysis** | 7.3 (241 reviews) | Not enough data | 
| **Live Forecasting** | 7.4 (267 reviews) | Not enough data | 

#### Sales Management

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Live Pipeline Management** | 8.2 (319 reviews) | Not enough data | 
| **Sales Gamification** | 7.6 (181 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.0 (305 reviews) | Not enough data | 
| **Activity Tracking** | 8.3 (350 reviews) | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Marketing Distribution

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.7/10 | 51 |

#### Analysis

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Application Attribution** | Not enough data | 8.7 (46 reviews) | 
| **Campaign Analysis** | Not enough data | 9.1 (46 reviews) | 
| **Uninstall Tracking** | Not enough data | 8.3 (39 reviews) | 
| **Custom Dashboards** | Not enough data | 9.1 (37 reviews) | 

#### Campaigns

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 8.7 (44 reviews) | 
| **Push Notifications** | Not enough data | 9.0 (43 reviews) | 
| **Bulk SMS** | Not enough data | 8.8 (44 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 8.8 (42 reviews) | 
| **Email Campaigns** | Not enough data | 9.4 (37 reviews) | 
| **Audience Segmentation** | Not enough data | 9.1 (37 reviews) | 

#### Engagement

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.4 (42 reviews) | 

#### Platform

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Optimization** | Not enough data | 8.9 (42 reviews) | 
| **Integrations - Mobile Marketing** | Not enough data | 8.8 (43 reviews) | 
| **Internationalization** | Not enough data | 8.6 (43 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 8.1 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 7.8 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 8.1 (6 reviews) | 
| **Decision Making** | Not enough data | 8.3 (6 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.2/10 | 130 |

#### Marketing Operations

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.0 (92 reviews) | 
| **Data Collection** | Not enough data | 8.5 (107 reviews) | 
| **Customer Insights** | Not enough data | 8.0 (100 reviews) | 
| **Multi-User Access** | Not enough data | 8.7 (106 reviews) | 
| **Spend Management** | Not enough data | 7.5 (76 reviews) | 
| **White Label** | Not enough data | 7.9 (69 reviews) | 

#### Campaign Activity

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.6 (100 reviews) | 
| **Reports and Dashboards** | Not enough data | 8.6 (115 reviews) | 
| **Campaign Stickiness** | Not enough data | 8.3 (89 reviews) | 
| **Multichannel Tracking** | Not enough data | 8.4 (102 reviews) | 
| **Brand Optimization** | Not enough data | 8.1 (92 reviews) | 
| **Predictive Analytics** | Not enough data | 7.9 (73 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (5 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (6):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Attribution Software](https://www.g2.com/categories/attribution)

**Unique to ActiveCampaign (12):** [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [CRM Software](https://www.g2.com/categories/crm), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps)

**Unique to Agentforce Marketing (formerly Salesforce Marketing Cloud) (10):** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [Push Notification Software](https://www.g2.com/categories/push-notification), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines)


---
## Reviewer Demographics

### By Company Size

| Segment | ActiveCampaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Small-Business** | 91.9% | 28.6% | 
| **Mid-Market** | 7.2% | 48.1% | 
| **Enterprise** | 1.0% | 23.3% | 

### By Industry

#### ActiveCampaign

- **Marketing and Advertising:** 14.4%
- **Health, Wellness and Fitness:** 11.3%
- **Professional Training & Coaching:** 9.2%
- **E-Learning:** 4.5%
- **Computer Software:** 3.3%
- **Information Technology and Services:** 3.2%
- **Financial Services:** 3.2%
- **Education Management:** 2.9%
- **Management Consulting:** 2.6%
- **Real Estate:** 2.6%
- **Other:** 42.9%

#### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- **Computer Software:** 13.5%
- **Marketing and Advertising:** 12.7%
- **Information Technology and Services:** 10.3%
- **Financial Services:** 4.6%
- **Internet:** 3.5%
- **Retail:** 2.9%
- **Non-Profit Organization Management:** 2.7%
- **Hospital & Health Care:** 2.6%
- **Education Management:** 2.3%
- **Insurance:** 1.7%
- **Other:** 43.1%

---
## Alternatives

### Alternatives to ActiveCampaign

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2562 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14749 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1202 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5420 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1185 reviews)

### Alternatives to Agentforce Marketing (formerly Salesforce Marketing Cloud)

- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1202 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (621 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14749 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)

---
## Top Discussions

### ActiveCampaign

- Title: [What is ActiveCampaign used for?](https://www.g2.com/discussions/what-is-activecampaign-used-for) — 20 comments
  > **Top comment:** "Email Marketing. "
- Title: [Does ActiveCampaign have a CRM?](https://www.g2.com/discussions/does-activecampaign-have-a-crm) — 7 comments
  > **Top comment:** "YES, for an additional charge"
- Title: [Is anyone able to tell me how to increase my conversion rate?](https://www.g2.com/discussions/is-anyone-able-to-tell-me-how-to-increase-my-conversion-rate) — 6 comments, 1 upvote
  > **Top comment:** "Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and..."
- Title: [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) — 4 comments, 2 upvotes
  > **Top comment:** "Hi Max -  I'll paste the official AC definition here and then comment with an example:

"a Goal action is a way to move a contact to another location..."
- Title: [Why doesn't anyone have a YouTube channel exhausting all the uses and capabilities of ActiveCampaign? I would love to see a channel and I'd love to see the AC Consultants hosting their own meetups and pushing the platform but I guess that is just me!](https://www.g2.com/discussions/why-doesn-t-anyone-have-a-youtube-channel-exhausting-all-the-uses-and-capabilities-of-activecampaign-i-would-love-to-see-a-channel-and-i-d-love-to-see-the-ac-consultants-hosting-their-own-meetups-and-pushing-the-platform-but-i-guess-that-is-just-me) — 4 comments, 1 upvote
  > **Top comment:** "You're not alone, I'd love that too!"

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- Title: [I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?](https://www.g2.com/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) — 3 comments
  > **Top comment:** "Hello,
The process of automating email campaigns is as follows: determine campaign goals and communication purpose.
Then create a DE (Data Extension) to..."
- Title: [Is Salesforce an ESP?](https://www.g2.com/discussions/is-salesforce-an-esp) — 3 comments
  > **Top comment:** "yes"
- Title: [What does Salesforce software do?](https://www.g2.com/discussions/salesforce-email-studio-what-does-salesforce-software-do) — 3 comments
  > **Top comment:** "This is tool for Email Marketing "
- Title: [How do we capture web leads to Pardot in Wordpress. All attempts have failed.](https://www.g2.com/discussions/12271-how-do-we-capture-web-leads-to-pardot-in-wordpress-all-attempts-have-failed) — 3 comments, 1 upvote
  > **Top comment:** "Create a Pardot form (Marketing > Forms > Forms > Add Form)

Once complete, on the top right select the dropdown arrow next to "View Report". Click "View..."
- Title: [How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs?](https://www.g2.com/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) — 2 comments
  > **Top comment:** "What I like most is its ability to integrate multiple data sources smoothly, which facilitates the management of distributed clusters without affecting speed."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/activecampaign-vs-agentforce-marketing-formerly-salesforce-marketing-cloud)