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Compare ActiveCampaign and AdRoll 
Featured Products
At a Glance
Market Segments
Small-Business (92.1% of reviews)
Small-Business (56.3% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Pay As You Go
ActiveCampaign
Star Rating
(14,484)4.5 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansAdRoll
Star Rating
(693)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansActiveCampaign vs AdRoll
When assessing the two solutions, reviewers found AdRoll easier to use and set up. However, ActiveCampaign is easier to administer. Reviewers also preferred doing business with ActiveCampaign overall.
- Reviewers felt that ActiveCampaign meets the needs of their business better than AdRoll.
- When comparing quality of ongoing product support, reviewers felt that ActiveCampaign is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of ActiveCampaign over AdRoll.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Free Trial
ActiveCampaign
Free Trial is available
AdRoll
Free Trial is available
Ratings
Meets Requirements
8.8
11,019
8.2
582
Ease of Use
8.2
11,134
8.3
587
Ease of Setup
8.0
7,071
8.2
371
Ease of Admin
8.4
6,284
8.1
336
Quality of Support
8.5
10,198
8.0
556
Has the product been a good partner in doing business?
8.8
6,143
8.1
335
Product Direction (% positive)
8.2
10,427
7.2
572
Features by Category
Sales Force Automation
8.2
2088
|
Verified
Not enough data
7.0
1015
Not enough data
7.9
1754
|
Verified
Not enough data
7.7
1671
|
Verified
Not enough data
7.0
1219
|
Verified
Not enough data
7.6
1426
|
Verified
Not enough data
7.0
1204
|
Verified
Not enough data
6.9
1137
|
Verified
Not enough data
7.3
1275
|
Verified
Not enough data
Marketing Automation
9.0
2298
|
Verified
Not enough data
8.8
2190
|
Verified
Not enough data
8.5
2142
|
Verified
Not enough data
7.8
1478
|
Verified
Not enough data
Customer Support
7.6
1467
|
Verified
Not enough data
7.7
1625
|
Verified
Not enough data
7.9
1757
|
Verified
Not enough data
7.0
1322
|
Verified
Not enough data
7.5
1446
|
Verified
Not enough data
Reporting & Analytics
7.7
1943
|
Verified
Not enough data
7.9
2138
|
Verified
Not enough data
7.1
1287
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1972
|
Verified
Not enough data
8.0
1922
|
Verified
Not enough data
8.1
2022
|
Verified
Not enough data
7.3
1449
|
Verified
Not enough data
7.0
1347
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2088
|
Verified
Not enough data
7.5
1473
|
Verified
Not enough data
Integration
8.1
1923
|
Verified
Not enough data
8.1
1931
|
Verified
Not enough data
7.8
1631
|
Verified
Not enough data
Generative AI
6.1
642
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.6
89
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6450
|
Verified
Not enough data
8.9
6274
|
Verified
Not enough data
8.5
6129
|
Verified
Not enough data
8.8
5732
|
Verified
Not enough data
Online Marketing
7.4
4371
|
Verified
Not enough data
7.9
4076
|
Verified
Not enough data
7.8
3532
|
Verified
Not enough data
8.1
4864
|
Verified
Not enough data
7.8
3467
|
Verified
Not enough data
Lead Management
8.3
4351
|
Verified
Not enough data
8.0
3959
|
Verified
Not enough data
8.5
5077
|
Verified
Not enough data
7.9
3485
|
Verified
Not enough data
8.5
4337
|
Verified
Not enough data
8.1
3985
|
Verified
Not enough data
8.2
3791
|
Verified
Not enough data
8.0
3562
|
Verified
Not enough data
Campaign Management
8.0
3485
|
Verified
Not enough data
7.7
3104
|
Verified
Not enough data
7.2
2635
Not enough data
6.8
2334
|
Verified
Not enough data
Social
6.9
2322
|
Verified
Not enough data
7.3
2675
|
Verified
Not enough data
7.3
2547
|
Verified
Not enough data
7.1
2440
|
Verified
Not enough data
7.0
2397
|
Verified
Not enough data
Reporting & Analytics
8.1
5169
|
Verified
Not enough data
7.6
3585
|
Verified
Not enough data
7.2
2916
|
Verified
Not enough data
7.1
2722
|
Verified
Not enough data
6.9
2441
|
Verified
Not enough data
Platform
7.9
3717
|
Verified
Not enough data
8.1
3496
|
Verified
Not enough data
8.3
3703
|
Verified
Not enough data
7.5
2402
|
Verified
Not enough data
7.0
2134
|
Verified
Not enough data
8.4
3703
|
Verified
Not enough data
7.5
2423
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
217
Not enough data
6.4
221
Not enough data
6.5
220
Not enough data
6.4
217
Not enough data
6.3
219
Not enough data
6.4
220
Not enough data
Integration
8.1
3753
|
Verified
Not enough data
8.1
3645
|
Verified
Not enough data
7.8
3123
|
Verified
Not enough data
Channel Functionality
Not enough data
8.2
400
Platform Interoperability
Not enough data
7.5
80
Agentic AI - Display Advertising
Not enough data
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Campaign Management
8.3
348
8.0
437
8.3
321
7.6
426
8.1
306
8.1
429
7.8
285
7.0
373
7.9
274
7.7
367
8.3
265
7.8
356
8.2
258
7.7
313
7.9
239
7.7
359
7.7
231
8.1
399
7.9
265
7.5
375
7.8
239
7.5
331
7.5
221
7.7
212
7.7
223
7.8
210
Targeting
8.3
295
7.9
406
8.3
283
8.7
428
7.8
256
8.0
372
8.0
250
7.7
338
Platform
8.2
309
7.7
284
8.0
288
7.2
333
8.5
301
8.0
368
8.5
337
8.1
404
8.4
271
7.8
314
8.3
303
7.4
325
8.6
298
7.5
321
8.1
243
7.8
267
8.1
287
7.6
333
Messenger
7.4
1124
Not enough data
5.9
976
Not enough data
6.5
1002
Not enough data
6.9
1044
Not enough data
Channels
6.4
988
Not enough data
7.3
1173
Not enough data
5.9
914
Not enough data
5.5
832
Not enough data
5.9
839
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1233
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
583
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Retargeting
Not enough data
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
207
Not enough data
8.2
194
Not enough data
8.3
197
Not enough data
8.2
177
Agentic AI - Retargeting
Not enough data
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Templates
7.7
2017
Not enough data
6.3
1513
Not enough data
7.0
1613
Not enough data
7.5
1677
Not enough data
Edit
7.4
1751
Not enough data
8.0
1964
Not enough data
7.4
1659
Not enough data
Logistics
7.8
1811
Not enough data
7.0
1578
Not enough data
7.8
1769
Not enough data
7.7
1542
Not enough data
Generative AI
5.9
836
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.1
109
Not enough data
6.2
108
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
171
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
201
Not enough data
7.6
196
Not enough data
8.1
178
Not enough data
8.0
188
Not enough data
Campaigns
7.9
167
Not enough data
8.3
178
Not enough data
7.9
145
Not enough data
7.7
179
Not enough data
Integrations
8.1
171
Not enough data
6.7
114
Not enough data
7.9
129
Not enough data
7.3
142
Not enough data
Generative AI
6.0
64
Not enough data
Agentic AI - Vulnerability Scanner
6.4
15
Not enough data
6.7
15
Not enough data
Attribution Modeling
7.1
207
8.3
32
|
Verified
7.1
198
8.4
34
|
Verified
6.8
190
8.3
34
|
Verified
6.8
189
8.5
34
|
Verified
6.3
176
7.1
28
|
Verified
7.0
190
8.2
28
|
Verified
Agentic AI - Attribution
7.6
9
7.9
8
7.8
9
7.1
8
7.8
9
6.9
8
8.3
8
7.3
8
Marketing
7.2
199
8.8
26
|
Verified
7.1
194
8.5
31
|
Verified
7.3
211
8.2
35
|
Verified
7.9
249
7.6
30
|
Verified
Reporting
7.5
283
8.3
37
|
Verified
7.3
264
8.4
37
|
Verified
7.0
250
8.0
33
|
Verified
Platform Interoperability
Not enough data
7.5
34
Mobile Functionality
Not enough data
8.0
203
Agentic AI - Mobile Advertising
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Campaign Management
8.3
348
8.0
437
8.3
321
7.6
426
8.1
306
8.1
429
7.8
285
7.0
373
7.9
274
7.7
367
8.3
265
7.8
356
8.2
258
7.7
313
7.9
239
7.7
359
7.7
231
8.1
399
7.9
265
7.5
375
7.8
239
7.5
331
7.5
221
7.7
212
7.7
223
7.8
210
Targeting
8.3
295
7.9
406
8.3
283
8.7
428
7.8
256
8.0
372
8.0
250
7.7
338
Mobile
Not enough data
7.8
169
7.5
221
7.7
212
7.7
223
7.8
210
Platform
8.2
309
7.7
284
8.0
288
7.2
333
8.5
301
8.0
368
8.5
337
8.1
404
8.4
271
7.8
314
8.3
303
7.4
325
8.6
298
7.5
321
8.1
243
7.8
267
8.1
287
7.6
333
Platform Interoperability
Not enough data
6.7
12
Video Functionality
Not enough data
7.9
14
Agentic AI - Video Advertising
Not enough data
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Campaign Management
8.3
348
8.0
437
8.3
321
7.6
426
8.1
306
8.1
429
7.8
285
7.0
373
7.9
274
7.7
367
8.3
265
7.8
356
8.2
258
7.7
313
7.9
239
7.7
359
7.7
231
8.1
399
7.9
265
7.5
375
7.8
239
7.5
331
7.5
221
7.7
212
7.7
223
7.8
210
Targeting
8.3
295
7.9
406
8.3
283
8.7
428
7.8
256
8.0
372
8.0
250
7.7
338
Platform
8.2
309
7.7
284
8.0
288
7.2
333
8.5
301
8.0
368
8.5
337
8.1
404
8.4
271
7.8
314
8.3
303
7.4
325
8.6
298
7.5
321
8.1
243
7.8
267
8.1
287
7.6
333
Platform Interoperability
7.8
202
8.0(won by 0.2)
35
Agentic AI - Social Media Advertising
7.0(won by 0.3)
17
6.7
7
7.3(won by 0.6)
17
6.7
7
7.3
17
7.9(won by 0.6)
7
7.0
17
7.1(won by 0.1)
7
6.9(tied score)
17
6.9(tied score)
7
7.3(won by 0.6)
17
6.7
7
Social Functionality
7.9
301
8.0(won by 0.1)
221
Campaign Management
8.3(won by 0.3)
348
8.0
437
8.3(won by 0.7)
321
7.6
426
8.1(tied score)
306
8.1(tied score)
429
7.8(won by 0.8)
285
7.0
373
7.9(won by 0.2)
274
7.7
367
8.3(won by 0.5)
265
7.8
356
8.2(won by 0.5)
258
7.7
313
7.9(won by 0.2)
239
7.7
359
7.7
231
8.1(won by 0.4)
399
7.9(won by 0.4)
265
7.5
375
7.8(won by 0.3)
239
7.5
331
7.5
221
7.7(won by 0.2)
212
7.7
223
7.8(won by 0.1)
210
Targeting
8.3(won by 0.4)
295
7.9
406
8.3
283
8.7(won by 0.4)
428
7.8
256
8.0(won by 0.2)
372
8.0(won by 0.3)
250
7.7
338
Platform
8.2(won by 0.5)
309
7.7
284
8.0(won by 0.8)
288
7.2
333
8.5(won by 0.5)
301
8.0
368
8.5(won by 0.4)
337
8.1
404
8.4(won by 0.6)
271
7.8
314
8.3(won by 0.9)
303
7.4
325
8.6(won by 1.1)
298
7.5
321
8.1(won by 0.3)
243
7.8
267
8.1(won by 0.5)
287
7.6
333
Page Customization
8.2
585
Not enough data
7.9
611
Not enough data
7.8
529
Not enough data
7.6
551
Not enough data
Page Optimization
7.6
424
Not enough data
7.8
528
Not enough data
7.5
471
Not enough data
7.2
412
Not enough data
Integrations
7.5
404
Not enough data
8.5
541
Not enough data
8.2
514
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
657
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
668
Not enough data
5.7
422
Not enough data
7.4
528
Not enough data
6.2
431
Not enough data
7.0
506
Not enough data
Demand Side Platforms
Not enough data
7.7
5
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Campaign Management
8.3
348
8.0
437
8.3
321
7.6
426
8.1
306
8.1
429
7.8
285
7.0
373
7.9
274
7.7
367
8.3
265
7.8
356
8.2
258
7.7
313
7.9
239
7.7
359
7.7
231
8.1
399
7.9
265
7.5
375
7.8
239
7.5
331
7.5
221
7.7
212
7.7
223
7.8
210
Targeting
8.3
295
7.9
406
8.3
283
8.7
428
7.8
256
8.0
372
8.0
250
7.7
338
Demand Side Platforms
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Platform
8.2
309
7.7
284
8.0
288
7.2
333
8.5
301
8.0
368
8.5
337
8.1
404
8.4
271
7.8
314
8.3
303
7.4
325
8.6
298
7.5
321
8.1
243
7.8
267
8.1
287
7.6
333
Generative AI
6.7
27
Not enough data
6.7
27
Not enough data
6.2
27
Not enough data
Communication
8.3
125
Not enough data
8.1
112
Not enough data
8.4
117
Not enough data
7.7
93
Not enough data
7.8
77
Not enough data
Internal Use
7.9
166
Not enough data
7.8
97
Not enough data
8.2
102
Not enough data
8.1
98
Not enough data
7.7
86
Not enough data
8.1
99
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.5
9
Not enough data
8.3
9
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
6.9
25
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.2
25
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
448
Not enough data
8.0
398
Not enough data
Management
7.9
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.0
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.4
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
349
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and AdRoll are categorized as Attribution and Social Media Advertising
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, Marketing Automation, CRM, WhatsApp Marketing, Email Template Builder, SMS Marketing, Online Form Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Landing Page Builders, Sales Analytics, Lead Scoring, Live Chat, and Salesforce AppExchange Apps
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.2%
Marketing and Advertising
25.6%
Computer Software
7.4%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
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