Video communications software facilitates asynchronous communication through video. Users can record videos of their screen and their camera and share a link to these videos with others.
Used as a way to make communications more efficient and effective, video communication software isn’t used by a particular team or job function. It can be used by anyone to communicate internally or externally. With more teams working in a distributed manner, communication mostly occurs digitally. In addition to being a stand-alone product, this software can also enhance the effectiveness of traditional methods of communication and knowledge sharing, such as email, synchronous meetings, and wiki pages. Users can record themselves speaking while sharing their screen as a visual aid to effectively communicate in a personable way. Viewers can watch on their own time and leave comments on the video. Video communication software helps employees reduce the time they spend coordinating calendars to set up meetings, attending synchronous meetings, and writing long emails.
Video communication software is usually a standalone platform, but it is often used in conjunction with other communication methods, such as video conferencing software, internal communications software, and email. Videos created on these platforms can be shared via internal communication tools, email, or even embedded into websites and landing pages.
To qualify for inclusion in the Video Communications category, a product must:
Record a user’s screen, camera, or both simultaneously
Provide multiple ways to share a the recorded video, such as links, email, text message, or integrations with other tools
Allow users to engage with the content via comments, shares, and likes
Provide a library to store and organize recordings
Provide the ability to edit recorded videos
