Asana
Asana is a leading work management platform for human + AI collaboration. Over 170,000 customers like Accenture, Amazon, Anthropic, and Suzuki rely on Asana to align teams and accelerate organizational impact. Whether it’s managing strategic initiatives, cross-functional programs, or company-wide goals, Asana helps organizations bring clarity to complexity—turning plans into action with AI working alongside teams every step of the way. To learn more, visit www.asana.com.
Average Rating: 4.4/5.0
Total Reviews: 13,522
How Do G2 Users Rate Asana?
- Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.0/10)
- Task Prioritization: 8.9/10 (Category avg: 8.8/10)
- Creation & Assignment: 9.2/10 (Category avg: 9.0/10)
- To-Do Lists: 9.1/10 (Category avg: 8.9/10)
Who Is the Company Behind Asana?
- Seller: Asana
- Company Website:
- Year Founded: 2008
- HQ Location: San Francisco, CA
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LinkedIn® Page: www.linkedin.com
4,427 employees on LinkedIn® - Ownership: NYSE: ASAN
Who Uses This Product?
- Who Uses This: Project Manager, Owner
- Top Industries: Marketing and Advertising, Information Technology and Services
- Company Size: 57% Small, 31% Medium
What Do G2 Reviewers Say About Asana?
AI-generated summary from verified user reviews
Pros
- Users appreciate its intuitive, straightforward interface, which makes day-to-day work easy to learn and navigate.
- Users appreciate how easily they can organize tasks and projects, keeping work structured and clear.
- Users find setup and onboarding easy, helping teams get started and adopt the tool quickly.
- Users value the collaboration tools for coordinating shared work across teams and departments.
- Users value clear project visibility, which helps teams quickly see task status, progress, and upcoming work.
Cons
- Users find the platform confusing and nonintuitive at first, with advanced features and workflows taking time to learn.
- Users find useful features, especially reporting and automation, restricted to higher-priced plans, limiting what lower tiers can do.
- Users find notifications overwhelming and distracting, and say important alerts can be easy to miss.
- Users find the extensive feature set overwhelming, simple tasks overcomplicated, and some expected capabilities missing.
- Users find the pricing expensive, particularly for small teams, growing organizations, and features that require higher-tier plans.
What Are Recent G2 Reviews of Asana?
"User-Friendly Setup with Powerful Automation and Claude Integration"
Rating: 4.0/5.0 stars
— Daniel B.
"Flexible Templates, Automations, and AI That Cut Manual Work"
Rating: 5.0/5.0 stars
— Nic H.
What Are G2 Users Discussing About Asana?
- How does Asana help organizations track OKRs and strategic goals? - 1 comment, 2 upvotes
- What apps and tools does Asana integrate with? - 1 comment, 2 upvotes
- How does Asana use AI to help teams manage work? - 1 comment, 2 upvotes
- What makes Asana different from other project management and work management tools? - 1 comment, 2 upvotes
- Is Asana worth it? - 15 comments, 19 upvotes

