Focus Lab is a global B2B brand agency helping companies solve complex brand challenges with clarity, strategy, and world-class creative. Since 2010, we’ve partnered with 600+ organizations — from early-stage startups to enterprise teams navigating rebrands, M&A, and IPO moments. Our portfolio includes brands like Marketo, LaunchDarkly, Frame.io, Braze, Crossbeam, Deputy, Outreach, Salesloft, Adobe, and Udacity.
Our strategy-led projects feature weekly deliverables, transparent communication, and an all-senior team built for the unique demands of B2B.
We offer comprehensive brand services across five core disciplines:
Brand Strategy:
Brand architecture, positioning, qualitative research, discovery audits, competitive and audience analysis, workshops, and interviews.
Visual Identity:
Logo design, brand guidelines, color palette development, typography, iconography, product visualization, and art direction.
Verbal Identity:
Voice and tone, messaging frameworks, storytelling, tagline creation, values and internal messaging, and verbal audits.
Interactive Design:
Prototyping and wireframing, interactive copywriting, site architecture, UI kits/design systems, and full website design.
Brand Activation & Retainers:
Ongoing design and marketing support including event materials, campaign graphics, social media assets, sales decks, illustration, print collateral, and custom web pages. Retainers function as a force multiplier for in-house teams, delivering consistent, on-brand creative at speed.
Our project options are flexible and designed around business needs: early-stage branding (6+ weeks), brand refreshes (9+ weeks), and full-scale rebrands (12+ weeks).
Clients choose Focus Lab for our proven B2B branding playbook: weekly delivery cadence, direct access to senior specialists, deep experience across SaaS and technology, and our commitment to S.A.U.C.E. — Seek to Achieve Unforgettable Customer Experiences. It’s how we build brands that are strategically grounded, visually exceptional, and ready to drive growth.
Ready for a brand that moves your business forward? Let’s connect.
