# Best Survey Software - Page 4

## How Many Survey Software Products Does G2 Track?

**Total Products under this Category:** 558

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Sphinx Declic (+2.35%) - Among all products in this category, Sphinx Declic recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Survey Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 154,300+ Authentic Reviews
- 558+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Survey Software
 ![G2 Grid® for Survey Software plotting products by satisfaction and market presence](https://www.g2.com/categories/survey/grids.png?focus%5B%5D=1434&focus%5B%5D=541&focus%5B%5D=23672&focus%5B%5D=8809&focus%5B%5D=89299&focus%5B%5D=13751&focus%5B%5D=663&focus%5B%5D=15217)

Highlighted products: Google Workspace, SurveyMonkey, Jotform, Zoho Survey, Microsoft Forms, Typeform, Microsoft 365, and QuestionPro.

Underlying data: [Grid® JSON](https://www.g2.com/categories/survey/grids.json?focus%5B%5D=google-workspace&focus%5B%5D=surveymonkey&focus%5B%5D=jotform&focus%5B%5D=zoho-survey&focus%5B%5D=microsoft-forms&focus%5B%5D=typeform&focus%5B%5D=microsoft365&focus%5B%5D=questionpro)

**Sponsored**

### Ideally

Ideally is the market research platform that puts real human insight into every creative and commercial decision. We're reinventing research for modern marketing, putting real consumer understanding into the hands of every marketer, strategist, and insights leader who needs it. Our platform delivers fast, always-on insight to understand what customers want, where categories are heading, and how to test ideas, products, and campaigns before they hit the market. Real people. Real responses. At the speed modern brands need to move. More than 250 brands and agencies across the US, UK, and APAC - including Treasury Wine Estates, Burger King, Google, and Rémy Cointreau - trust Ideally to make better decisions, faster.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=28&secure%5Bchosen_at%5D=2026-08-01T08%3A20%3A02Z&secure%5Bdisplayable_resource_id%5D=28&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=28&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1327193&secure%5Bresource_id%5D=28&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsurvey%3F1f4bf81d_page%3D2%26page%3D4&secure%5Btoken%5D=57f07cddf62059bcd5b6a3059b6f7a3e5cf353eb14b17558f3353f2f0c6dd7f0&secure%5Burl%5D=https%3A%2F%2Fwww.goideally.com&secure%5Burl_type%5D=company_website)

### [ODK](https://www.g2.com/products/odk/reviews)

ODK lets you build powerful forms to collect the data that matters most. Trusted by researchers, field staff, and professionals in more than 190 countries, ODK is the fastest and most reliable way to gather high-quality data that leads to smarter decisions, stronger programs, and greater impact. Every year, millions of people rely on ODK in the field, the lab, and the office to collect, manage, and use the data that drives their work forward. Here are six reasons why ODK stands out: 1. Build powerful forms: Capture exactly the information you need with features like photos, GPS locations, skip logic, calculations, external datasets, multiple languages, and more. 2. Collect data online and offline: Work seamlessly in any environment using either the mobile or web app. When an Internet connection is available, your data is synced automatically and securely. 3. Analyze with ease: Export your data in standard formats or connect directly with tools like Excel, Power BI, Python, or R to create dashboards, reports, and real-time insights. 4. Proven across sectors: ODK has been proven in public health, global development, crisis response, agriculture, climate monitoring, and many other sectors where reliable data collection is essential. 5. Trusted by millions: Over 2 million people use ODK to submit more than 250 million records annually from every corner of the world. 6. Open-source software: ODK gives you complete control of your data collection workflows. You can use it as is, or customize and extend it to meet your unique needs. From small studies to national-scale programs, ODK makes it simple to collect reliable, actionable data and turn it into impact.

**Average Rating:** 4.9/5.0

**Total Reviews:** 100

#### How Do G2 Users Rate ODK?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.9/10)
- **Permissions:** 9.4/10 (Category avg: 8.6/10)
- **Question Types:** 9.6/10 (Category avg: 8.9/10)
- **Data Exporting:** 9.5/10 (Category avg: 8.7/10)

#### Who Is the Company Behind ODK?

- **Seller:** [Get ODK Inc](https://www.g2.com/sellers/get-odk-inc)
- **HQ Location:** San Diego, US
- **Twitter:** @getodk  
4,813 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=59b2902341bc20879420328f6ed5711756ef72af4c8615d32c72a04a47d90fe6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgetodk&secure%5Burl_type%5D=linkedin_company_website)  
48 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Research, Environmental Services
- **Company Size:** 49% Small, 32% Medium

#### What Do G2 Reviewers Say About ODK?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **simplicity and convenience** of ODK, finding it easy to set up and user-friendly.
- Users value the **form customization** feature of ODK, enhancing data collection efficiency and user experience.
- Users commend the **quick and helpful customer support** of ODK, enhancing their overall experience with the platform.
- Users find the **support incredibly quick and helpful** , enhancing their experience with ODK's robust ecosystem.
- Users find ODK's **product usefulness** exceptional, enabling streamlined data collection and improved decision-making in critical areas.

##### Cons

- Users find the **learning difficulty** of ODK challenging, especially with complex form logic and self-hosted setup requirements.
- Users find ODK has **limited features** , lacking essential tools for data analysis and ease of use in management.
- Users experience **complexity** with ODK, leading to confusion and inefficiencies due to its limitations in ease of use.
- Users report **performance issues** with ODK during data collection, including slow syncs and potential device crashes.
- Users find the **form complexity** in ODK challenging, requiring IT expertise for effective setup and administration.

#### What Are Recent G2 Reviews of ODK?

**["User-Friendly Tool, Game-Changer for Data Quality and Field Efficiency"](https://www.g2.com/survey_responses/odk-review-12780635)**

**Rating:** 5.0/5.0 stars

_— Verified User in Hospital & Health Care_

[Read full review](https://www.g2.com/survey_responses/odk-review-12780635)

**["Flexible, Reliable ODK Surveys with Powerful Integrations and Prompt Support"](https://www.g2.com/survey_responses/odk-review-12565078)**

**Rating:** 4.5/5.0 stars

_— Andrew W._

[Read full review](https://www.g2.com/survey_responses/odk-review-12565078)

### [Ideally](https://www.g2.com/products/ideally/reviews)

Ideally is the market research platform that puts real human insight into every creative and commercial decision. We're reinventing research for modern marketing, putting real consumer understanding into the hands of every marketer, strategist, and insights leader who needs it. Our platform delivers fast, always-on insight to understand what customers want, where categories are heading, and how to test ideas, products, and campaigns before they hit the market. Real people. Real responses. At the speed modern brands need to move. More than 250 brands and agencies across the US, UK, and APAC - including Treasury Wine Estates, Burger King, Google, and Rémy Cointreau - trust Ideally to make better decisions, faster.

**Average Rating:** 4.8/5.0

**Total Reviews:** 49

#### How Do G2 Users Rate Ideally?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10)
- **Permissions:** 8.8/10 (Category avg: 8.6/10)
- **Question Types:** 8.3/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.7/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Ideally?

- **Seller:** [Go Ideally](https://www.g2.com/sellers/go-ideally)
- **Company Website:** www.goideally.com
- **Year Founded:** 2023
- **HQ Location:** Auckland, NZ
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ebe48e2c16a96aff487dc68a07807de6cdb0a4dc3dd516ae43bcf55282e1a650&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fideally-insights%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
82 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Brand Manager
- **Top Industries:** Food & Beverages, Consumer Goods
- **Company Size:** 49% Medium, 30% Small

#### What Do G2 Reviewers Say About Ideally?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of the platform, enabling rapid research and efficient results with great support.
- Users value the **efficiency** of Ideally for delivering insights rapidly, enabling quick decision-making and enhancing overall strategy.
- Users praise the **responsive customer support** from the Ideally team, enhancing their overall experience and efficiency.
- Users commend the **helpful and responsive support** from the Ideally team, enhancing their overall experience and efficiency.
- Users find the platform **intuitive and user-friendly** , enabling quick and efficient feedback collection for better decision-making.

##### Cons

- Users find that **Ideally can be expensive** for additional features and ad hoc questions, impacting overall affordability.
- Users find **pricing issues** with Ideally, especially regarding rigid credit bundles and escalating costs for larger projects.
- Users find the **limited features** of Ideally restrict their ability to perform in-depth research and analysis.
- Users find the **limited flexibility** in credit usage a drawback, hindering occasional or one-time study accessibility.
- Users find the **character limit on concept boards** challenging and desire a mobile-friendly survey preview for convenience.

#### What Are Recent G2 Reviews of Ideally?

**["Intuitive, Cost-Effective Research Platform with Responsive Support"](https://www.g2.com/survey_responses/ideally-review-12995110)**

**Rating:** 4.0/5.0 stars

_— Josephine G._

[Read full review](https://www.g2.com/survey_responses/ideally-review-12995110)

**["Intuitive Platform for Fast, Actionable Feedback That Builds Confidence in Concepts"](https://www.g2.com/survey_responses/ideally-review-13101070)**

**Rating:** 5.0/5.0 stars

_— Stevie A._

[Read full review](https://www.g2.com/survey_responses/ideally-review-13101070)

### [Doodle](https://www.g2.com/products/doodle/reviews)

Doodle is the easiest way to bring people together — without the endless email threads. Whether you're planning a 1:1, hosting a team sync, or coordinating a larger group, Doodle helps you find the right time without wasting hours going back and forth. It’s built for freelancers, small businesses, educators, recruiters, and enterprise teams who need a smarter way to schedule. Doodle gives you the tools to handle any kind of meeting. Use a Group Poll to let people vote on the times that work best for them. Want to skip the coordination altogether? Set up a Booking Page so clients or colleagues can grab a spot on your calendar based on your real-time availability. Need to organize volunteers, sign-ups, or event slots? The Sign-up Sheet makes it easy to collect responses and stay organized. Doodle integrates with the tools you already rely on — like Google Calendar, Outlook, Zoom, and Microsoft Teams — so you don’t have to switch between apps. You can even connect Stripe to collect payments when needed. Everything stays in sync, so you’re always in control. With calendar visibility settings, you decide exactly what others can see and book. Notifications and reminders keep everyone in the loop, so nothing slips through the cracks. It’s fast, intuitive, and built to save you time. Start with Doodle Free, or upgrade to Pro, Team plans for more advanced features like custom branding, shared team calendars, admin controls, and priority support. No matter your role or industry, Doodle makes scheduling effortless. Less friction. More focus. Better meetings — every time.

**Average Rating:** 4.4/5.0

**Total Reviews:** 2,031

#### How Do G2 Users Rate Doodle?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10)
- **Permissions:** 9.6/10 (Category avg: 8.6/10)
- **Question Types:** 9.3/10 (Category avg: 8.9/10)
- **Data Exporting:** 9.2/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Doodle?

- **Seller:** [Doodle](https://www.g2.com/sellers/doodle)
- **Year Founded:** 2007
- **HQ Location:** Zurich, Switzerland
- **Twitter:** @doodletweet  
10,300 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3da4e0222943050b5ed1ffc7dc2bbeb8dd53a55e2c2ec01541fd7d1140c789f3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdoodle-ag%2F&secure%5Burl_type%5D=linkedin_company_website)  
128 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Student, Graduate Research Assistant
- **Top Industries:** Education Management, Higher Education
- **Company Size:** 42% Small, 29% Large

#### What Do G2 Reviewers Say About Doodle?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **automatic scheduling** feature of Doodle, which streamlines meeting coordination for busy groups.
- Users value Doodle for its **scheduling efficiency** , making it easy to coordinate meetings for large groups seamlessly.
- Users love Doodle for its **seamless booking management** , simplifying meeting coordination and reducing messaging hassle.
- Users appreciate the **ease of use** of Doodle, enjoying a seamless and efficient scheduling experience without hassle.
- Users appreciate the **easy scheduling** of Doodle, streamlining their meeting coordination and eliminating unnecessary messaging.

##### Cons

- Users desire **more consistent and customizable reminders** and notifications in Doodle to enhance their experience.
- Users desire more **consistent and customizable reminders** in Doodle to enhance their scheduling experience.
- Users desire more **consistent and customizable notifications** , as current reminders often lack reliability.
- Users desire more **consistent and customizable reminders** from Doodle to enhance their scheduling experience.

#### What Are Recent G2 Reviews of Doodle?

**["Scheduling fights became a thing of the past"](https://www.g2.com/survey_responses/doodle-review-12463986)**

**Rating:** 4.5/5.0 stars

_— Yuna P._

[Read full review](https://www.g2.com/survey_responses/doodle-review-12463986)

**["Doodle Makes Online Meeting Scheduling Effortless"](https://www.g2.com/survey_responses/doodle-review-13165021)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/doodle-review-13165021)

#### What Are G2 Users Discussing About Doodle?

- [What unique features make Doodle an effective tool for scheduling and meeting coordination?](https://www.g2.com/discussions/what-unique-features-make-doodle-an-effective-tool-for-scheduling-and-meeting-coordination)
- [What is Doodle used for?](https://www.g2.com/discussions/what-is-doodle-used-for)
- [What is the best free scheduling software?](https://www.g2.com/discussions/doodle-what-is-the-best-free-scheduling-software)
- [Does Doodle have a free version?](https://www.g2.com/discussions/does-doodle-have-a-free-version)
- [Is Doodle any good?](https://www.g2.com/discussions/is-doodle-any-good)

### [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)

Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while seamlessly fitting into their existing workflows. Our platform puts data-backed recommendations at the heart of your marketing so you can find and engage customers with multichannel campaigns. In 2021, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, we’ve released 100+ new features to help our customers continue to grow. Find out why more than 11+ million businesses trust Intuit Mailchimp to help them turn insights into action and their emails into revenue. Visit Mailchimp.com to get started today.

**Average Rating:** 4.4/5.0

**Total Reviews:** 5,200

#### How Do G2 Users Rate Intuit Mailchimp All-in-One Marketing Platform?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10)
- **Permissions:** 8.5/10 (Category avg: 8.6/10)
- **Question Types:** 8.4/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.6/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Intuit Mailchimp All-in-One Marketing Platform?

- **Seller:** [Intuit Mailchimp](https://www.g2.com/sellers/intuit-mailchimp)
- **Company Website:** mailchimp.com
- **Year Founded:** 2001
- **HQ Location:** Atlanta, GA
- **Twitter:** @MailChimp  
238,536 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5b25de3f1b84f928c861197ff8886c90018b3276952ab217a2034aa3a48554f0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F969871%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,519 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 72% Small, 20% Medium

#### What Do G2 Reviewers Say About Intuit Mailchimp All-in-One Marketing Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **ease of use** of Intuit Mailchimp ideal for seamless campaign creation and management.
- Users appreciate the **intuitive and user-friendly email marketing** features of Intuit Mailchimp, enhancing their campaign management experience.
- Users value the **easy-to-use email management** features of Mailchimp, simplifying the marketing process for businesses.
- Users appreciate the **intuitive platform and comprehensive tools** that simplify campaigns and enhance marketing efforts.
- Users love the **easy creation** features of Mailchimp, allowing for simple campaign building and performance tracking.

##### Cons

- Users note that **pricing can escalate quickly** as subscriber lists grow, making it expensive for larger operations.
- Users find the **limited features** in Mailchimp's free version restrictive, hindering their ability to fully evaluate the platform.
- Users feel that **missing features** like improved contact import and automated social media link handling hinder productivity.
- Users find the **learning curve challenging** , suggesting improvements like interactive training for better understanding.
- Users find **limited customization** options in Intuit Mailchimp, limiting their ability to tailor campaigns effectively.

#### What Are Recent G2 Reviews of Intuit Mailchimp All-in-One Marketing Platform?

**["Easy Email Campaigns with Powerful Drag-and-Drop and Analytics"](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-13109404)**

**Rating:** 4.5/5.0 stars

_— Javan T._

[Read full review](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-13109404)

**["Easy to use email marketing solution"](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-6667343)**

**Rating:** 5.0/5.0 stars

_— Sapana T._

[Read full review](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-6667343)

#### What Are G2 Users Discussing About Intuit Mailchimp All-in-One Marketing Platform?

- [What advantages does the Mailchimp All-in-One Marketing Platform offer over traditional email marketing tools?](https://www.g2.com/discussions/mailchimp-all-in-one-marketing-platform-what-advantages-does-the-mailchimp-all-in-one-marketing-platform-offer-over-traditional-email-marketi) - 4 comments, 1 upvote
- [What advantages does the Mailchimp All-in-One Marketing Platform offer over traditional email marketing tools?](https://www.g2.com/discussions/what-advantages-does-the-mailchimp-all-in-one-marketing-platform-offer-over-traditional-email-marketing-tools) - 1 comment
- [What is Mailchimp All-in-One Marketing Platform used for?](https://www.g2.com/discussions/what-is-mailchimp-all-in-one-marketing-platform-used-for) - 3 comments
- [What is the best alternative to Mailchimp?](https://www.g2.com/discussions/what-is-the-best-alternative-to-mailchimp) - 8 comments, 1 upvote
- [What are the features of Mailchimp?](https://www.g2.com/discussions/mailchimp-all-in-one-marketing-platform-what-are-the-features-of-mailchimp)

### [Simple Poll](https://www.g2.com/products/simple-poll/reviews)

Polls & surveys right inside Slack! Simple Poll is integrated directly within Slack. Quickly get responses right from where you communicate most often. - Post public polls which bring teams together - Send private polls and surveys to gather info Ask multiple questions with surveys. - To ask more than one question, create a quick survey directly in Slack. Get feedback from your team, fast. It’s easy to create points of social interaction. - You use the /poll command in Slack to post a poll to a channel or private DM. - It takes people 5-10 seconds to click an option. Boom! Responses start rolling in! Slack’s always open, so people always respond. - Responding is super fast and accessible. No pop-ups, no emoji reactions, no tracking people down required. Just click, and you’ve answered.

**Average Rating:** 4.2/5.0

**Total Reviews:** 112

#### How Do G2 Users Rate Simple Poll?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10)
- **Permissions:** 8.6/10 (Category avg: 8.6/10)
- **Question Types:** 8.6/10 (Category avg: 8.9/10)
- **Data Exporting:** 7.9/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Simple Poll?

- **Seller:** [Simple Poll](https://www.g2.com/sellers/simple-poll)
- **Year Founded:** 2016
- **HQ Location:** London
- **Twitter:** @simplepoll  
158 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2686dd15edd5b3837a4d075081cd80ca283e3fb7c7e6d8ab5f3b5545a9c260e5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10778772%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 52% Small, 41% Medium

#### What Do G2 Reviewers Say About Simple Poll?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** with Simple Poll, making it simple to create and respond to polls in Slack.
- Users find the **Slack integration** of Simple Poll incredibly easy, making poll creation quick and effective for team engagement.
- Users appreciate the **simplicity and effectiveness** of Simple Poll for quick team feedback and engagement.
- Users love the **seamless integration** of Simple Poll with Slack, enhancing decision-making and input gathering effortlessly.
- Users appreciate the **easy integrations** of Simple Poll, enjoying seamless functionality within Slack for efficient collaboration.

##### Cons

- Users find Simple Poll's interface **not intuitive** , leading to confusion and difficulty in poll setup.
- Users desire more **customization options** in Simple Poll’s free plan to enhance functionality and reduce clutter.
- Users feel there are **limited customization options** in the free plan, restricting functionality and flexibility.
- Users find the **difficult settings** of Simple Poll challenging, often struggling with confusing instructions and user interface.
- Users note the **limited features** on the free plan, often needing to upgrade for basic functionality.

#### What Are Recent G2 Reviews of Simple Poll?

**["Effortless Polling with Seamless Slack Integration"](https://www.g2.com/survey_responses/simple-poll-review-12816585)**

**Rating:** 5.0/5.0 stars

_— Pat W._

[Read full review](https://www.g2.com/survey_responses/simple-poll-review-12816585)

**["Simple Poll in Slack: Easy Polls That Just Work"](https://www.g2.com/survey_responses/simple-poll-review-12748122)**

**Rating:** 5.0/5.0 stars

_— Jonny K._

[Read full review](https://www.g2.com/survey_responses/simple-poll-review-12748122)

### [forms.app](https://www.g2.com/products/forms-app/reviews)

forms.app is an online form builder for teams. The platform enables businesses to create online forms, invite unlimited members to manage the forms, and collect unlimited responses, even on its free plan. forms.app is an obvious choice for businesses of all sizes, from start-ups, small businesses, agencies, to government organizations and large enterprises who are looking for a reliable form building tool that they can use as a team and collect responses with no limits.

**Average Rating:** 4.5/5.0

**Total Reviews:** 489

#### How Do G2 Users Rate forms.app?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.9/10)
- **Permissions:** 8.9/10 (Category avg: 8.6/10)
- **Question Types:** 9.1/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.9/10 (Category avg: 8.7/10)

#### Who Is the Company Behind forms.app?

- **Seller:** [forms.app](https://www.g2.com/sellers/forms-app)
- **Year Founded:** 2018
- **HQ Location:** London, UK
- **Twitter:** @formsapp  
1,479 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dfc700fe6d25f7760559fc2e6a1b49ed56b180bcffa49b416a10dd3959f2ebb8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fformsapp%2F&secure%5Burl_type%5D=linkedin_company_website)  
22 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Student
- **Top Industries:** Education Management, Information Technology and Services
- **Company Size:** 78% Small, 18% Medium

#### What Do G2 Reviewers Say About forms.app?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **excellent customer service** of forms.app, enhancing their experience with the user-friendly platform.
- Users appreciate the **ease of creation** with forms.app, as it consolidates multiple functionalities in one tool.
- Users appreciate the **ease of use** of forms.app, highlighting both the website and app's user-friendly design.
- Users appreciate the **convenience of having all forms in one place** with efficient management and storage features.
- Users love the **intuitive interface** of forms.app, enabling easy management of multiple forms and submissions seamlessly.

##### Cons

- Users feel that the **form complexity** in forms.app can be less intuitive compared to other systems.

#### What Are Recent G2 Reviews of forms.app?

**["Intuitive UX with AI Insights; Easy Setup"](https://www.g2.com/survey_responses/forms-app-review-12818698)**

**Rating:** 5.0/5.0 stars

_— Elifnaz B._

[Read full review](https://www.g2.com/survey_responses/forms-app-review-12818698)

**["Great for professional-looking forms"](https://www.g2.com/survey_responses/forms-app-review-12547888)**

**Rating:** 5.0/5.0 stars

_— Jerry H._

[Read full review](https://www.g2.com/survey_responses/forms-app-review-12547888)

#### What Are G2 Users Discussing About forms.app?

- [What is forms.app used for?](https://www.g2.com/discussions/what-is-forms-app-used-for) - 1 comment

### [ClearlyRated](https://www.g2.com/products/clearlyrated/reviews)

Founded in 2003 ClearlyRated is the leading client satisfaction and reputation management platform for professional service firms. Through our acquisition of Client Savvy in 2025, we are the market leader in AEC where our Client Savvy Platform was purpose built to solve a very practical problem: how to understand clients better, improve project relationships, and create more value without slowing delivery teams down. It was built within an architecture firm, for practitioners, to work in the real constraints of project-based professional services. For more than 20 years, ClearlyRated has focused on AEC and closely related professional services firms.  The company has helped more than 700 AEC firms design, deliver, and measure client experiences that drive growth, retention, and referrals. As pioneers and thought leaders in CX for professional services, ClearlyRated has led the movement to make CX measurable, actionable, and tied directly to business outcomes. Our Client Savvy  platform leverages the patented CX® (Client Experience Indicator), a 7-point sliding scale that evaluates how client experiences align with expectations. Our platform delivers higher response rates, richer insights, and earlier risk detection than traditional survey methods, while real-time dashboards, AI sentiment analysis, and analytics enable firms to respond quickly and strategically. Beyond technology, ClearlyRated partners with organizations to embed client experience into daily practice. Its programs, ranging from Client Perception Studies to ongoing Voice of the Client initiatives, help firms integrate feedback into business development, project delivery, and strategic planning. The result is reduced risk, improved retention, and stronger market differentiation.

**Average Rating:** 4.8/5.0

**Total Reviews:** 125

#### How Do G2 Users Rate ClearlyRated?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.9/10)
- **Permissions:** 8.9/10 (Category avg: 8.6/10)
- **Question Types:** 8.9/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.9/10 (Category avg: 8.7/10)

#### Who Is the Company Behind ClearlyRated?

- **Seller:** [ClearlyRated](https://www.g2.com/sellers/clearlyrated)
- **Company Website:** www.clearlyrated.com
- **Year Founded:** 2003
- **HQ Location:** Portland, Oregon
- **Twitter:** @ClearlyRated  
1,630 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=15b95b8982275d0fb82e0fff438ce8b1fbaedf4060206e7f4c3de540bdb3dc02&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18669814%2F&secure%5Burl_type%5D=linkedin_company_website)  
43 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Director
- **Top Industries:** Staffing and Recruiting, Accounting
- **Company Size:** 59% Medium, 25% Small

#### What Do G2 Reviewers Say About ClearlyRated?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of implementation and actionable insights** provided by ClearlyRated, enhancing their organizational strategies.
- Users value the **ease of use** of ClearlyRated, citing its user-friendly interface and responsive support team.
- Users praise the **quick and responsive customer support** from ClearlyRated, enhancing their survey experience and satisfaction.
- Users laud **ClearlyRated's effective feedback collection** for enhancing processes and fostering continuous improvement in staffing agencies.
- Users find **Feedback Management** invaluable for collecting surveys and gaining actionable insights to enhance client satisfaction.

##### Cons

- Users feel the pricing is **expensive** , especially with cheaper survey options available but value its industry recognition.
- Users are frustrated by the **lack of response options** and poor email delivery of ClearlyRated surveys.
- Users find the **information overwhelming** and struggle with navigation and limited survey editing options on ClearlyRated.
- Users feel that ClearlyRated requires **considerable improvement** in features and data analysis for better usability.
- Users find the **difficult navigation** of ClearlyRated challenging, especially for beginners trying to access important features.

#### What Are Recent G2 Reviews of ClearlyRated?

**["Custom survey with great data analytics."](https://www.g2.com/survey_responses/clearlyrated-review-11050660)**

**Rating:** 4.5/5.0 stars

_— Julia L._

[Read full review](https://www.g2.com/survey_responses/clearlyrated-review-11050660)

**["Powerful Feedback, Easy Setup, Enhances Client Relations"](https://www.g2.com/survey_responses/clearlyrated-review-12705325)**

**Rating:** 5.0/5.0 stars

_— Laura B._

[Read full review](https://www.g2.com/survey_responses/clearlyrated-review-12705325)

#### What Are G2 Users Discussing About ClearlyRated?

- [What is ClearlyRated used for?](https://www.g2.com/discussions/what-is-clearlyrated-used-for)

### [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews)

Hotjar by Contentsquare is a digital experience insights platform designed to help individuals, startups, and growing businesses understand what their website or web app visitors are doing — and why. Trusted by over 1 million websites across 180+ countries, it is the go-to behavior analytics tool for teams who want fast, actionable insights without needing a data analyst or a complex setup. At the core of the platform are three product areas: Observe, Ask, and Engage. Observe tools — including Heatmaps and Session Recordings — let you see exactly how users interact with your website. Heatmaps visualize where people click, scroll, and move, helping you spot areas of friction or missed opportunity at a glance. Session Recordings capture real user journeys so you can watch individual visits, identify behavior trends, and uncover bugs with console tracking. Ask tools — including Surveys and a Feedback Widget — bring the voice of your customers directly into the product experience. Run on-site or external surveys, trigger them at the right moment in the user journey, and choose from 30+ pre-built templates covering topics like churn, NPS, product satisfaction, and content relevance. Engage streamlines the entire user research process from end to end: recruit participants, schedule sessions, conduct interviews, and get automatic recordings and transcripts — all in one place. What sets Hotjar by Contentsquare apart is its combination of depth and simplicity. The tools are intuitive enough for marketers, designers, and product managers to use independently, yet powerful enough to surface meaningful insights that drive real decisions. Hotjar complements your existing analytics stack — tools like Google Analytics or Mixpanel — by adding the qualitative layer that explains the numbers.

**Average Rating:** 4.3/5.0

**Total Reviews:** 331

#### How Do G2 Users Rate Hotjar by Contentsquare?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.9/10)
- **Permissions:** 8.9/10 (Category avg: 8.6/10)
- **Question Types:** 8.3/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Hotjar by Contentsquare?

- **Seller:** [Contentsquare](https://www.g2.com/sellers/contentsquare)
- **Year Founded:** 2012
- **HQ Location:** Paris
- **Twitter:** @Contentsquare  
6,548 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4fbd69b63f9f068bc7214031737b0c8a00f8bbf6e088491795d42de1f1d27d33&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2566485%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,696 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Digital Marketing Specialist
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 52% Small, 37% Medium

#### What Do G2 Reviewers Say About Hotjar by Contentsquare?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Hotjar's interface **easy to use** , appreciating its clear insights into user interactions and UX improvements.
- Users value Hotjar's **clear user interaction insights** through heatmaps, enhancing understanding of UX across devices.
- Users value the **clear overview of user interactions** provided by Hotjar's heatmaps, enhancing their understanding of UX issues.
- Users find Hotjar **incredibly helpful** for understanding user interactions, allowing for quick identification and resolution of UX issues.
- Users value the **session replay feature** of Hotjar for its intuitive insights into user interactions and UX improvements.

##### Cons

- Users find the **analytics features limited** and encounter issues with session recording quotas and data filtering.
- Users experience **missing features** with Hotjar, particularly in heatmaps and advanced analytics capabilities.
- Users find the **difficult filtering** of session recordings can hinder detailed analysis and cause frustration during reviews.
- Users find the **pricing expensive** , especially as costs rise with increased usage and the need for multiple features.
- Users face **filtering issues** with Hotjar, as advanced options are needed for better data management.

#### What Are Recent G2 Reviews of Hotjar by Contentsquare?

**["HotJar Heatmaps & Recordings Helped Us Improve Our UI and user experience."](https://www.g2.com/survey_responses/hotjar-by-contentsquare-review-13174718)**

**Rating:** 5.0/5.0 stars

_— Verified User in Writing and Editing_

[Read full review](https://www.g2.com/survey_responses/hotjar-by-contentsquare-review-13174718)

**["Hotjar Makes Understanding User Behavior Fast and Intuitive"](https://www.g2.com/survey_responses/hotjar-by-contentsquare-review-12902944)**

**Rating:** 4.5/5.0 stars

_— Natanael G._

[Read full review](https://www.g2.com/survey_responses/hotjar-by-contentsquare-review-12902944)

#### What Are G2 Users Discussing About Hotjar by Contentsquare?

- [What is Hotjar used for?](https://www.g2.com/discussions/what-is-hotjar-used-for) - 1 upvote

### [User Interviews](https://www.g2.com/products/user-interviews/reviews)

User Interviews, now part of UserTesting, makes it fast, easy, and affordable to recruit participants for 🧑‍💻 user research, 📊 market research, and 🤖 AI training. With 7 million participants, precise matching, and fraud prevention, we can reliably fill any research study. Connect with the right people in any niche, whether your target audience is consumers, B2B professionals, or domain experts needed for model training. Source, screen, track and pay participants, then move seamlessly from data collection to deep analysis, all in one place. Our flexible platform and powerful integrations make it easy for enterprises, technology partners, and agency teams to run any kind of research with confidence. Get started at for free at https://www.userinterviews.com. HOW IT WORKS: 1. RECRUIT PARTICIPANTS: Create hybrid panels of users and prospects for fast, easy recruitment. We can source qualified participants with more speed, precision, and scale than any other panel provider because of our extensive network and advanced matching system. 2. AUTOMATE WORKFLOWS: Source, screen, schedule, track, and pay participants, all in one place. Eliminate recruitment busywork with workflow automations and integrations with popular research and productivity tools. 3. ANALYZE INSIGHTS: Accelerate time to insight with session transcripts, traceable observations, highlight reels, and deep dive analysis, all powered by AI. 4. GOVERN RESEARCH: Run a world-class research practice as the work of customer understanding becomes distributed. Our platform helps you keep a global record of research activity and automate compliance with your team’s standards. User Interviews is built for research, product, and AI teams who do frequent, collaborative research.

**Average Rating:** 4.6/5.0

**Total Reviews:** 681

#### How Do G2 Users Rate User Interviews?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10)
- **Permissions:** 8.5/10 (Category avg: 8.6/10)
- **Question Types:** 8.5/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.4/10 (Category avg: 8.7/10)

#### Who Is the Company Behind User Interviews?

- **Seller:** [UserTesting](https://www.g2.com/sellers/usertesting)
- **Company Website:** www.usertesting.com
- **Year Founded:** 2007
- **HQ Location:** San Francisco, CA
- **Twitter:** @usertesting  
42,832 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=73442a6f9daab3f3de2836e2f4625bacfccf35b241b94c14334b3b9d6b8521b4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F564709%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,876 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** UX Researcher, Project Manager
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 57% Small, 23% Medium

#### What Do G2 Reviewers Say About User Interviews?

_AI-generated summary from verified user reviews_

##### Pros

- Users find User Interviews to be extremely **easy to use** , providing a seamless and efficient recruiting experience.
- Users commend the **responsive customer support** of User Interviews, enhancing their recruitment experience significantly.
- Users love the **fast and effective user recruitment** by User Interviews, streamlining their research process significantly.
- Users value the **high quality of participants** in User Interviews, enhancing the confidence in feedback received.
- Users commend the **easy scheduling** and seamless integration with calendars, enhancing their user research experience significantly.

##### Cons

- Users face significant **survey issues** including fraudulent participants and inadequate screening features, complicating the recruitment process.
- Users find the **limited customization options** frustrating, hindering their ability to effectively tailor their research processes.
- Users find the **user interface to be slow and complex** , leading to frustration and a lack of ease in use.
- Users struggle with **recruitment issues** , facing challenges in meeting quotas and dealing with participant validity concerns.
- Users find the **UX improvement** detrimental, complicating key features and frustrating overall usability of the tool.

#### What Are Recent G2 Reviews of User Interviews?

**["My first 'go to' for all my recruiting needs!"](https://www.g2.com/survey_responses/user-interviews-review-10237718)**

**Rating:** 5.0/5.0 stars

_— Candice M._

[Read full review](https://www.g2.com/survey_responses/user-interviews-review-10237718)

**["A fun and easy way to make a difference."](https://www.g2.com/survey_responses/user-interviews-review-8111257)**

**Rating:** 4.0/5.0 stars

_— Benjamin G._

[Read full review](https://www.g2.com/survey_responses/user-interviews-review-8111257)

#### What Are G2 Users Discussing About User Interviews?

- [What is User Interviews used for?](https://www.g2.com/discussions/what-is-user-interviews-used-for)
- [How many user interviews should you do?](https://www.g2.com/discussions/how-many-user-interviews-should-you-do) - 2 comments
- [Why is a user interview important?](https://www.g2.com/discussions/why-is-a-user-interview-important) - 1 comment
- [How do you recruit a user for an interview?](https://www.g2.com/discussions/how-do-you-recruit-a-user-for-an-interview) - 1 comment
- [What do user interviews pay?](https://www.g2.com/discussions/what-do-user-interviews-pay) - 2 comments

### [Explori](https://www.g2.com/products/explori/reviews)

Explori is an enterprise event measurement platform and research consultancy empowering marketing and events leaders and their teams with the data and insights needed to measure the performance and impact of their events programs. Specialising in best-in-class strategic event measurement for proprietary corporate programs, B2B/B2C events, trade shows and 3rd party exhibit participation, Explori has been working with a global footprint of customers since its founding in 2011. With unique industry benchmarks, strategic quadrant analysis, automated reports, customized dashboards and an end-to-end measurement solution, event professionals are saved thousands of manual working hours, whilst arming themselves with the right intelligence to design the future of their events programs, justify investments and make data-driven decisions to meet wider business stakeholder needs. Looking beyond simply measuring NPS, attendee satisfaction, value for time and likelihood of return, Explori robustly calculates critical metrics that speak the language of the business through its suite of event-centric tools.

**Average Rating:** 4.9/5.0

**Total Reviews:** 30

#### How Do G2 Users Rate Explori?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.9/10)
- **Permissions:** 9.1/10 (Category avg: 8.6/10)
- **Question Types:** 9.2/10 (Category avg: 8.9/10)
- **Data Exporting:** 9.2/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Explori?

- **Seller:** [Explori](https://www.g2.com/sellers/explori)
- **Year Founded:** 2011
- **HQ Location:** Croydon, London
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9f2a7b0c022455d19a6b14721eddbace101502326f9ef38c2faa09f77d9d9d92&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexplori%2F&secure%5Burl_type%5D=linkedin_company_website)  
35 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Events Services
- **Company Size:** 37% Medium, 37% Small

#### What Do G2 Reviewers Say About Explori?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **outstanding customer support** from Explori, highlighting their proactive and professional partnership over the years.
- Users praise Explori for its **efficiency** in event reporting, streamlining processes and enhancing insights significantly.
- Users value the **strong account management** and insights from Explori that enhance event survey effectiveness and outcomes.
- Users value the **ease of creation** with Explori, enabling efficient feedback collection and insightful reporting seamlessly.
- Users find Explori to be extremely **easy to use** , enhancing navigation and streamlining their feedback processes effectively.

##### Cons

- Users find the **difficult setup** of Explori time-consuming, impacting their initial experience with the product.
- Users note the **outdated design** of Explori's reporting functionality, though the team's presentations are commendable.
- Users find the **mobile-unfriendly login page** of Explori to be a significant drawback in their experience.
- Users find the **steep learning curve** for Explori requires significant time for initial setup and adaptation.
- Users find the **initial setup time-consuming** , which can lead to frustration before using Explori effectively.

#### What Are Recent G2 Reviews of Explori?

**["Explori are a valued partner to Informa Markets North America!"](https://www.g2.com/survey_responses/explori-review-11714136)**

**Rating:** 5.0/5.0 stars

_— Michael R._

[Read full review](https://www.g2.com/survey_responses/explori-review-11714136)

**["3 reasons everyone should be using Explori"](https://www.g2.com/survey_responses/explori-review-11451326)**

**Rating:** 5.0/5.0 stars

_— Jill H._

[Read full review](https://www.g2.com/survey_responses/explori-review-11451326)

### [Dscout](https://www.g2.com/products/dscout/reviews)

Dscout is an AI-powered Research Platform for capturing in-the-moment insights from high-quality participants. The world’s largest brands use Dscout to test ideas, iterate quickly, collaborate, and build confidently. Dscout helps brand and product teams conduct multi-method research like: -usability testing -concept testing -interviews -field studies -diary studies -surveys -intercepts -card sorting -and more Dscout is well-known for -High-quality participants with ID and video verification, plus access to 3 million participants via Partner Panels -A built-in Private Panel management tool (CRM) -Seamlessly supporting multiple research methods in one study, including multi-activity (Diary) studies -An extremely high level of service and support for all pricing tiers, with custom project support available via the special services team -Useful AI Agents for planning, moderating, and analyzing research -Enterprise-grade privacy and security Dscout is mainly used by User Experience Researchers (UXRs), Product Designers, Product Managers, Market Researchers, Website Teams, E-commerce specialists, Consumer Insights, and Customer Experience Teams at Enterprise and Mid-market orgs. Some common use cases are: -competitive and market research -continuous discovery and iteration -discovery research -GenAI testing -personas and segmentation -prototyping and product design -testing and validation AI features are woven throughout the Dscout platform to users work faster, follow best practices, and uncover hidden patterns and insights. Users can choose which AI features they wish to use. All AI content is labelled, editable, and references sources when possible.

**Average Rating:** 4.5/5.0

**Total Reviews:** 187

#### How Do G2 Users Rate Dscout?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Dscout?

- **Seller:** [Dscout](https://www.g2.com/sellers/dscout)
- **Company Website:** dscout.com
- **Year Founded:** 2011
- **HQ Location:** Chicago, IL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8eab2f8fc18b9e34177ff94c920cf2194d1a01fbed9a2c2cc00b7caf20133467&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2438748%2F&secure%5Burl_type%5D=linkedin_company_website)  
304 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** UX Researcher, Senior UX Researcher
- **Top Industries:** Information Technology and Services, Financial Services
- **Company Size:** 57% Large, 22% Medium

#### What Do G2 Reviewers Say About Dscout?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Dscout, enabling quick setup and swift participant responses for research.
- Users praise Dscout's **helpful customer support** , consistently delivering timely responses and effective solutions to inquiries.
- Users value the **intuitive usability and time-saving features** of Dscout, appreciating its ease in recruitment and study setup.
- Users find the **support team extremely helpful** , providing excellent assistance and empowering teams to conduct research faster.
- Users appreciate the **great participant engagement** in Dscout, enabling effective communication and seamless interactions throughout the process.

##### Cons

- Users find a lack of **essential features** in Dscout, requesting improvements in randomization and functionality.
- Many users note the **limitations in participant quality** and diversity, impacting study results and survey effectiveness.
- Users find **feature limitations** in Dscout, noting issues with analysis tools and cumbersome export processes.
- Users express frustration with the **complex usability** of Dscout, finding navigation and task management challenging.
- Users find the **limited analysis capabilities** of Dscout frustrating, hindering effective video insights and data interpretation.

#### What Are Recent G2 Reviews of Dscout?

**["Feature-Rich Platform with Helpful Support and Seamless Slack Integration"](https://www.g2.com/survey_responses/dscout-review-13160793)**

**Rating:** 4.0/5.0 stars

_— Rayssa A._

[Read full review](https://www.g2.com/survey_responses/dscout-review-13160793)

**["Best-in-Class Qualitative Recruitment with an Intuitive, Feature-Rich Platform"](https://www.g2.com/survey_responses/dscout-review-13152041)**

**Rating:** 5.0/5.0 stars

_— Yu-Chen C._

[Read full review](https://www.g2.com/survey_responses/dscout-review-13152041)

#### What Are G2 Users Discussing About Dscout?

- [Is dscout mobile only?](https://www.g2.com/discussions/is-dscout-mobile-only) - 1 comment
- [How does dscout app work?](https://www.g2.com/discussions/how-does-dscout-app-work) - 1 comment
- [What is the dscout app?](https://www.g2.com/discussions/what-is-the-dscout-app) - 1 comment
- [What does dscout do with your information?](https://www.g2.com/discussions/what-does-dscout-do-with-your-information) - 1 comment, 1 upvote

### [Poltio](https://www.g2.com/products/poltio/reviews)

Poltio offers no-code, embeddable, responsive and white-label, interactive solutions that help brands humanize product discovery in e-commerce and gather data. Guiding shoppers through interactive experiences elevates the journey with AI-powered guided selling that understands intent and leads them to the right product with confidence. Businesses can also capture real-time zero-party data, generate unbiased customer insights and improve ROI while automatically building actionable segments and personas.easily deploy the right experience for their goals, such as smart surveys, engaging tests, product recommendation quizzes, or gift finders.

**Average Rating:** 4.7/5.0

**Total Reviews:** 28

#### How Do G2 Users Rate Poltio?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.9/10)
- **Permissions:** 8.3/10 (Category avg: 8.6/10)
- **Question Types:** 9.4/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Poltio?

- **Seller:** [Poltio](https://www.g2.com/sellers/poltio)
- **Year Founded:** 2014
- **HQ Location:** İstanbul, TR
- **Twitter:** @poltio  
2,521 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=904704eb0c4dd0036204c8ee231deac869ce1989849047790c4998549c98eb10&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpoltio%2F&secure%5Burl_type%5D=linkedin_company_website)  
24 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail
- **Company Size:** 36% Small, 32% Large

#### What Do G2 Reviewers Say About Poltio?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of Poltio, appreciating its simple setup and intuitive customization options.
- Users commend Poltio for its **exceptional customer satisfaction** , enhancing purchasing confidence and minimizing returns through effective guidance.
- Users love the **easy setup** of Poltio, allowing seamless integration into websites for enhanced functionality.
- Users highlight the **impact on conversion and customer confidence** , leading to fewer returns and enhanced shopping experiences.
- Users value the **impactful AI quiz** of Poltio, which enhances customer decision-making and boosts conversions significantly.

##### Cons

- Users find the **tracking implementation complex** , with difficult documentation that doesn't cater to non-developers effectively.
- Users find the **developer dependency** of Poltio challenging, especially with difficult-to-follow documentation for non-developers.
- Users find the **difficult onboarding** process for Poltio challenging due to complex documentation and limited guidance.
- Users find the **lack of guidance** in Poltio's documentation makes tracking implementation challenging, especially for non-developers.
- Users find the **learning curve steep** due to complex documentation and assumptions about prior knowledge in Poltio.

#### What Are Recent G2 Reviews of Poltio?

**["Poltio’s AI Quiz Drives Confident Decisions and Meaningful Conversions"](https://www.g2.com/survey_responses/poltio-review-12260451)**

**Rating:** 5.0/5.0 stars

_— Michelle F._

[Read full review](https://www.g2.com/survey_responses/poltio-review-12260451)

**["How Poltio helped our activewear brand improve fit clarity and conversions"](https://www.g2.com/survey_responses/poltio-review-12336578)**

**Rating:** 5.0/5.0 stars

_— Sümeyye K._

[Read full review](https://www.g2.com/survey_responses/poltio-review-12336578)

### [DirectPoll](https://www.g2.com/products/directpoll/reviews)

DirectPoll is an intuitive, real-time polling tool designed to enhance audience engagement during presentations, lectures, and events. It enables presenters to create and conduct live polls swiftly, allowing participants to respond via smartphones, tablets, or computers. The results are displayed instantly, providing immediate feedback and fostering interactive communication between the presenter and the audience. Key Features and Functionality: - Real-Time Polling: Create and conduct polls that participants can respond to instantly, with live visualization of results. - Ease of Use: Set up polls in advance or on the fly with a user-friendly interface, requiring no special skills or installations. - Versatile Question Types: Incorporate single or multiple-choice questions to suit various polling needs. - Presentation Integration: Seamlessly include polls in presentations, automatically triggering new questions and integrating live result visualizations. - Educational Enhancements: Features like marking the correct answer and hiding answers during polling are particularly beneficial in educational settings to assess understanding and maintain engagement. Primary Value and User Solutions: DirectPoll addresses the need for interactive and engaging communication in various settings, such as classrooms, corporate meetings, and public events. By providing a platform for instant audience feedback, it helps presenters gauge understanding, gather opinions, and make sessions more dynamic. Its simplicity and real-time capabilities make it an effective tool for enhancing audience participation and ensuring that messages are effectively conveyed and received.

**Average Rating:** 4.4/5.0

**Total Reviews:** 49

#### How Do G2 Users Rate DirectPoll?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.9/10)
- **Permissions:** 8.6/10 (Category avg: 8.6/10)
- **Question Types:** 9.2/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.9/10 (Category avg: 8.7/10)

#### Who Is the Company Behind DirectPoll?

- **Seller:** [Netcetera](https://www.g2.com/sellers/netcetera)
- **Year Founded:** 1996
- **HQ Location:** Zürich, Schweiz
- **Twitter:** @Netcetera  
2,323 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1f45d7c6ac12a61e82e0779bcc8d4e81efb1cfc10521d8a38ef950130895e74c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F25969%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,000 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Education Management
- **Company Size:** 51% Small, 27% Medium

#### What Do G2 Reviewers Say About DirectPoll?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **ease of use** of DirectPoll, enabling quick and efficient polling during meetings and team activities.
- Users highlight the **quick setup** of DirectPoll, enabling swift and seamless poll creation and engagement with minimal effort.
- Users value the **easy setup** of DirectPoll, enhancing quick decision-making and seamless collaboration for teams.
- Users value DirectPoll for its **ease of use** , allowing quick and efficient polling for better team collaboration.
- Users find DirectPoll to be **intuitive and user-friendly** , enabling seamless polling and quick feedback collection.

##### Cons

- Users find the **limited customization** options frustrating, desiring more control over their polls' appearance and features.
- Users express concerns about **limited data analysis** , which can lead to potential manipulation and transparency issues.
- Users find DirectPoll has **limited features** , lacking personalization and advanced analytics options, making it feel basic.
- Users find the **outdated design** limits customization and affects overall user experience negatively.
- Users are frustrated by **account creation limitations** on DirectPoll, hindering their ability to fully utilize the platform.

#### What Are Recent G2 Reviews of DirectPoll?

**["DirectPoll Makes Creating and Managing Polls Fast and Simple"](https://www.g2.com/survey_responses/directpoll-review-12934560)**

**Rating:** 4.0/5.0 stars

_— Muhammad O._

[Read full review](https://www.g2.com/survey_responses/directpoll-review-12934560)

**["DirectPoll Makes Quick, Clean Polling and Live Results Effortless"](https://www.g2.com/survey_responses/directpoll-review-13114363)**

**Rating:** 5.0/5.0 stars

_— Muzammil M._

[Read full review](https://www.g2.com/survey_responses/directpoll-review-13114363)

#### What Are G2 Users Discussing About DirectPoll?

- [What is DirectPoll used for?](https://www.g2.com/discussions/what-is-directpoll-used-for) - 1 comment

### [Textline](https://www.g2.com/products/textline/reviews)

Textline is a feature-rich and secure business texting platform. It empowers support, sales, marketing, and operations teams to communicate better and at scale. Connect with customers, leads, patients, or employees using Textline to build better relationships, deliver top-notch customer service, or close more deals. With features like a shared SMS inbox, two-way texting, HIPAA-compliant SMS, live web chat, automations, and more, Textline helps thousands of companies, including 1-800-GOT-JUNK?, Tuft & Needle, and Lyft, improve and streamline business conversations. Try Textline free for 14 days today and start customizing your customer outreach and automating your communication workflows.

**Average Rating:** 4.7/5.0

**Total Reviews:** 379

#### How Do G2 Users Rate Textline?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10)
- **Permissions:** 8.6/10 (Category avg: 8.6/10)
- **Question Types:** 8.1/10 (Category avg: 8.9/10)
- **Data Exporting:** 7.5/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Textline?

- **Seller:** [Textline](https://www.g2.com/sellers/textline)
- **Company Website:** textline.com
- **Year Founded:** 2015
- **HQ Location:** Los Angeles, CA
- **Twitter:** @textline  
281 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=abb94e870985b98bba53850d6905424be761f6477c2aeacd07493422e98b61f9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F7583438%2F&secure%5Burl_type%5D=linkedin_company_website)  
63 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Operations Manager, CEO
- **Top Industries:** Health, Wellness and Fitness, Hospital & Health Care
- **Company Size:** 68% Small, 27% Medium

#### What Do G2 Reviewers Say About Textline?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Textline easy to use, enjoying the **user-friendly interface** and helpful customer support for their needs.
- Users appreciate the **efficient communication capabilities** of Textline, significantly enhancing customer support and service delivery.
- Users praise the **friendly and efficient customer support** of Textline, always ready to assist with any issues.
- Users love the **efficient communication** capabilities of Textline, enhancing customer interaction and streamlining workflows.
- Users value the **responsive communication** of Textline, enhancing their ability to engage with clients effectively.

##### Cons

- Users find the lack of **scheduled migration options** in Textline limiting their flexibility compared to competitors like Twilio.
- Users face **messaging issues** such as poor search functionality and difficulty tracking replies, affecting overall usability.
- Users highlight the **limited features** of Textline, particularly regarding message tracking and search capabilities.
- Users face challenges with **notification issues** , finding them excessive and lacking filtering options for better management.
- Users often experience **software glitches** that disrupt functionality, requiring frequent refreshes and causing missed notifications.

#### What Are Recent G2 Reviews of Textline?

**["Efficient, Versatile, and Essential Communication Tool"](https://www.g2.com/survey_responses/textline-review-10345791)**

**Rating:** 5.0/5.0 stars

_— Greg S._

[Read full review](https://www.g2.com/survey_responses/textline-review-10345791)

**["Textline Makes Patient Communication Smooth, Fast, and Easy"](https://www.g2.com/survey_responses/textline-review-12696238)**

**Rating:** 5.0/5.0 stars

_— Bahareh H._

[Read full review](https://www.g2.com/survey_responses/textline-review-12696238)

#### What Are G2 Users Discussing About Textline?

- [How much is textline a month?](https://www.g2.com/discussions/how-much-is-textline-a-month)
- [How does text line work?](https://www.g2.com/discussions/how-does-text-line-work)
- [What is Textline com?](https://www.g2.com/discussions/what-is-textline-com)
- [Is Textline good?](https://www.g2.com/discussions/is-textline-good) - 2 comments, 1 upvote

### [Survio](https://www.g2.com/products/survio/reviews)

Survio is an intuitive online survey platform designed for modern businesses. Launch, govern, and scale surveys effortlessly with AI-powered creation tools, real-time analytics, and automated reporting. Secure, multilingual, and fully integrated with popular business apps, Survio empowers organizations to collect feedback, improve decisions, and drive growth at any scale

**Average Rating:** 4.4/5.0

**Total Reviews:** 381

#### How Do G2 Users Rate Survio?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.9/10)
- **Permissions:** 8.3/10 (Category avg: 8.6/10)
- **Question Types:** 8.7/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.4/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Survio?

- **Seller:** [Survio](https://www.g2.com/sellers/survio)
- **Year Founded:** 2012
- **HQ Location:** Brno
- **Twitter:** @theSurvio  
861 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ccb57ad49c982d7b272416cf41328b351055e2a96897eb117dda711f37ead798&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgbit.cz%2Fabout&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Student, student
- **Top Industries:** Higher Education, Education Management
- **Company Size:** 65% Small, 28% Medium

#### What Do G2 Reviewers Say About Survio?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of Survio, appreciating its intuitive interface and quick survey creation process.
- Users find Survio's **ease of creation** exceptional, enabling quick and professional surveys with an intuitive interface.
- Users appreciate Survio's **intuitive interface** , making survey creation quick and efficient without the need for extensive tutorials.
- Users value the **simple and user-friendly design** of Survio, enabling quick survey creation and efficient feedback collection.
- Users praise the **quick setup** of Survio, enabling fast and intuitive survey creation within minutes.

##### Cons

- Users find Survio's pricing **expensive** , especially for those needing only a single survey without a subscription commitment.
- Users are concerned about the **limited advanced question logic and branching** in Survio, affecting survey depth and engagement.
- Users find the **limited customization options** in Survio restrictive for creating unique and branded survey designs.
- Users find **limited advanced question logic** in Survio hampers the effectiveness of mid-sized surveys.
- Users find the **subscription cost** high, especially when needing only one survey for a specific project.

#### What Are Recent G2 Reviews of Survio?

**["It helped us replace assumptions with real user feedback"](https://www.g2.com/survey_responses/survio-review-13039335)**

**Rating:** 4.0/5.0 stars

_— Phil J._

[Read full review](https://www.g2.com/survey_responses/survio-review-13039335)

**["Streamlined Feedback with GDPR Compliance"](https://www.g2.com/survey_responses/survio-review-13058497)**

**Rating:** 4.5/5.0 stars

_— Muqe Y._

[Read full review](https://www.g2.com/survey_responses/survio-review-13058497)

#### What Are G2 Users Discussing About Survio?

- [What is Survio used for?](https://www.g2.com/discussions/what-is-survio-used-for) - 1 upvote

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[Browse Survey Themes](/categories/survey/themes)

 ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash")
NP

Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)

Updated March 7, 2025

Survey software allows users to create online surveys, quizzes, polls, and other web forms. These are then distributed to an organization's targeted audience to conduct market research or solicit feedback and opinions. For businesses, survey software products provide insight into participants' opinions of events, projects, customer service, or other aspects of their business. Surveys are most often delivered via email blasts or as pop-ups on a company's site. The [best survey tools](https://learn.g2.com/best-survey-tools) can also be leveraged by non-business entities for personal use or in academia to conduct questionnaire-based research.

While survey software can have significant overlap with [enterprise feedback management software](https://www.g2.com/categories/enterprise-feedback-management) and [experience management software](https://www.g2.com/categories/experience-management), the three categories are mutually exclusive. EFM products are more specific to business use cases and provide relevant features like Net Promoter Score (NPS) calculation and integrations with CRM software compared to products in the Survey category. They also provide more built-in analysis tools, triggers, and post-feedback actions compared to survey products. Products in the Experience Management category build on the core functionality of EFM by adding features that allow businesses to execute closed-loop actions based on received feedback.

Please note: Based on the stacking nature of these groups of products, the Experience Management, Enterprise Feedback Management, and Survey categories are mutually exclusive to provide clarity to the exact feature sets provided by each type of software solution.

To qualify for inclusion in the Survey category, a product must:

- Enable the creation and customization of questions
- Gather, report on, and archive response data
- Be shareable and distributable

Show More

* * *

## How Do You Choose the Right Survey Software?

### What You Should Know About Survey Software

### What is Survey Software?

Survey software allows users to create various survey types to gather information. These solutions are useful across a wide range of industries and for collecting different sets of information. Businesses can gather customer feedback to inform their product development and marketing strategies. This information can also be used to develop internal employee engagement strategies. Survey software can even be used to poll constituents in a political district. That data is then used to shape campaign strategies. Mobile survey software applications have now expanded the possibilities for use. In short, survey software is a multiuse tool that is limited only by the creativity of its users during deployment.

Key Benefits of Survey Software

- Collect feedback and data efficiently
- Leverage data to develop strategy
- Gain customer insight
- Manage the survey process

### Why Use Survey Software?

Survey software has many different use cases. Businesses may use survey software to shape product development based on customer feedback, and educational institutions use survey software to assess their academic programs and employees. Corporations may use it to solicit feedback from employees, take that feedback, and use it to create an employee engagement strategy. Survey tools can be used during live events and even in the field to collect valuable data.

**Product Development —** Products, be they software products or otherwise, can always improve. Internal product teams are often extremely close to the product they’re developing, so it can be difficult to stay objective and maintain an unbiased perspective when it comes to evaluating potential areas for improvement. Survey software can be used prelaunch to help teams put together a comprehensive, customer-focused product or postlaunch to help product teams tweak the product to improve it.

**Education Program Assessment —** Academic program surveys have long been a part of university-level courses. They give students a voice that can be heard by the administration by producing teacher evaluations. Course evaluations are also given to compile feedback about the actual structure and content of the course itself. The feedback is then used to improve teacher performance and increase the amount of value students are seeing from their courses.

**Employee Feedback —** One of the use cases of survey software is gathering employee feedback. These surveys are often anonymous to solicit the most accurate, unfiltered feedback from employees. Businesses then compile the data gathered from employees during the survey and analyze it. Management and human resources teams then use the insights gained through the analysis of the data to identify employee-highlighted problem areas and put in place active strategies to improve those areas. While survey tools can be used to solicit employee feedback, employee engagement tools contain both survey features and comprehensive tools to address employee concerns and increase engagement levels.

### Who Uses Survey Software?

HR departments, educational institutions (typically universities), product teams, marketers, and researchers all use survey software. Because survey software can be used to structure and distribute surveys in a multitude of ways, the user base is extremely diverse and the use cases varied. Each group uses survey software to gather specific sets of information.

**Marketers —** Marketers use survey software to gauge customer reaction to advertisements and campaigns they produce. They also use these solutions to conduct in-depth market research, laying the groundwork for product development and marketing campaigns by seeing what their target demographic wants and needs.

**Academic Researchers —** Researchers use survey software to collect the data that drives their insights. A lot of academic research, particularly in the social sciences, is conducted using surveys, and survey software is increasingly used to carry out those surveys.

**HR Departments —** Human resources professionals use survey software to carry out employee satisfaction surveys. These surveys typically hit on things like employee happiness, the perceived availability of career advancement opportunities, company culture, and more. Tools, like the net promoter score (NPS), can be tabulated from the answers given to gauge overall employee contentment with their workplace.

**Product Teams —** Product teams can use survey software to solicit customer feedback on their product. They can ask questions about specific features, desired features, and more to improve upon their existing product. This can always be a vital tool but is particularly useful in the initial stages of development.

### Kinds of Survey Software

There are three main types of survey software: telephone, in-person, and web-based. Telephone survey software automates the process of calling people and collecting and recording their answers. Computer-assisted in-person survey software is designed to be used for in-depth answer collection when both parties, interviewer and interviewee are in the same room. There are prompts delivered via the software interface on both sides. Entirely web-based survey software is the most common type and is conducted entirely online.

### Survey Software Features

Survey software often contains, but is not limited to, the following features:

**Survey Builder —** Survey software comes with a feature, often a drag-and-drop tool, that enables users to easily build surveys within the solution. This tool allows users to craft every aspect of the survey, including the form of question, the layout of the survey, and more.

**Survey Template —** Survey solutions typically offer pre-built templates for users to save time when creating surveys. These templates will vary depending on the type of survey being constructed. For example, a survey to gather feedback for academic research will look a lot different from a market research survey put together by a marketing team.

**Multimedia Support —** Certain surveys work better when there is rich media included. Some survey solutions offer the ability to include multimedia like images, videos, and more.

**Analytics —** This feature allows users to gain insights from the data collected within the software. The analytics capabilities within survey software can range from fairly basic to quite complex, with the ability to have different types of weighting, filtering, and multivariable analysis.

**Email Distribution —** Use email to distribute survey questions. This feature may be an integration or just built in to the application itself.

**Mobility —** This feature allows users to distribute surveys via mobile devices, which is an increasingly important feature to have, as people spend more time and conduct more activity on their phones and tablets than ever before.

#### Additional Survey Software Features

**Multilingual Support —** The ability to produce surveys in multiple languages can be vital if conducting international data collection.

**White-Labeling —** This feature allows users to completely brand their surveys with their company or organization logo and feel. The fully branded survey may be helpful in raising brand awareness.

**Answer Scoring —** Survey software can calculate survey scores automatically, which is dependent on the scoring algorithm for each survey. The algorithm sets the weight of different questions to determine the final score.

**Answer Flows —** This feature handles the survey’s reaction to different answers that are given. As users go through the survey, different paths may be taken, depending on their answers to certain questions.

### Trends Related to Survey Software

There are several trends that are currently affecting the survey software market. Some of the major ones include an increase in focus on the customer experience with the product, a paradigm shift to thinking about the customer experience as a whole.

**Customer Experience Ecosystem —** Companies have begun to focus on every single customer touchpoint. Instead of just focusing on surveying for product feedback, companies will use survey tools to gain insights into how customers perceive their support and all of the other interaction points with the company. The multiuse nature of survey software will facilitate the gathering of this data.

**Real User Feedback —** This is an increasingly important aspect of solidifying trust in a customer base. Potential customers want to see real user feedback to verify a product’s qualifications. This feedback is often collected using survey software, which allows customers to air grievances or wholeheartedly endorse products. The important thing here is the transparency that real user reviews allow a company to stamp its product with.

**Multi-Channel Options —** The public is living in different portions of the digital world more and more. The increase in mobile phone usage that accompanied the proliferation of smartphones has driven an increased need for companies to reach customers at different touchpoints. Mobile versions of survey software applications are popping up everywhere, allowing users to gather data from multiple channels. Certain people still prefer phone surveys. Survey software has adapted to cover all available avenues to questioning.

**Artificial Intelligence —** The rise of AI has affected the survey industry, in addition to many others. Applications are now using machine learning to help surveyors engineer new question sets and analyze the data they receive from those they survey. The number of survey solutions that incorporate machine learning and AI in their software should continue to increase going forward.

**Personalized Questions —** Personalized question sets are the new normal. As survey solutions offer increasingly complex survey creation options, including skip logic and varied survey paths dependent on the answers to survey questions, there are more options for surveyors to engineer complicated surveys that will get them valuable data.

**Pulse Surveys —** Pulse surveys are increasing in popularity. These are extremely short surveys, often just a question long, to gauge customer satisfaction. (You may have seen these in retail stores or airports, where the question is often about how your experience was and the possible answers range from a sad face to a smiley face.) Survey software will accomodate more of these pulse surveys going forward.

### Potential Issues with Survey Software

**Subpar Answers —** This is a potential issue that can hamper the data collection process, particularly during anonymous surveys. If someone’s name is not attached to something, they might feel less of an obligation to fill out answers to the extent they otherwise might.

**Survey Question Ambiguity —** This issue is not exclusive to surveys conducted with survey software but is still something to be aware of. If a company wants to use the data gathered by their survey, it should ensure that the open-ended questions are clear and the answers can be standardized. Ambiguities in the questions can lead to bad data, which then defeats the purpose of carrying the survey out in the first place.

**Privacy —** The issue of survey data being exposed is always a concern, so organizations should take extra steps to ensure that the data they collect is being protected.

### Software and Services Related to Survey Software

Survey software often integrates with third-party solutions in [marketing software](https://www.g2.com/categories/marketing) categories.

[**CRM Software**](https://www.g2.com/categories/crm) **—** Survey solutions sometimes integrate with CRM software to provide users with survey data attached to customer profiles.

**Marketing Software —** Survey software also usually interacts with marketing software to provide marketing solutions with access to data that can help shape strategy.

### What are the best software tools for creating professional surveys?

Here are some leading software platforms for creating professional, high-quality surveys with ease:

- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) offers advanced survey templates and logic features that make it easy to design polished, professional-grade surveys.
- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research-formerly-corexm/reviews)provides enterprise-level survey capabilities with deep analytics, ideal for high-stakes research and strategic feedback.
- [Typeform](https://www.g2.com/products/typeform/reviews) creates visually engaging, conversational surveys that feel more interactive and user-friendly for respondents.
- [Jotform](https://www.g2.com/products/jotform/reviews) combines powerful form-building with customizable survey layouts to support professional branding and design flexibility.
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) delivers robust survey tools with multilingual support and analytics, perfect for global teams seeking polished insights.

### What are the most user-friendly survey software tools for small teams?

Here are some of the most user-friendly survey tools ideal for [small teams](https://www.g2.com/categories/survey/small-business) looking to gather quick, actionable insights:

- [Google Workspace (Forms)](https://www.g2.com/products/google-workspace/reviews) is easy to set up and share. Google Forms is ideal for small teams looking to create quick surveys with built-in collaboration.
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) offers a clean interface and seamless integration with Microsoft 365, making it a natural fit for small teams already using Office tools.
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) delivers conversational, mobile-friendly surveys with a minimal learning curve—perfect for small teams focused on engagement.
- [Jotform](https://www.g2.com/products/jotform/reviews) provides a drag-and-drop builder with flexible templates, enabling small teams to launch polished surveys without technical skills.
- [Typeform](https://www.g2.com/products/typeform/reviews) features a visually appealing, step-by-step format that enhances the user experience and simplifies data collection for lean teams.