Being able to find shoppers who have definitively purchased a product, then dive deeper using cross-purchase data and understand which channel or retailer was the site of purchase, has created an extraordinarily richer data set than what we typically get from self-identified shoppers. We also love the speed of deployment and fielding, which helps us get results quickly. I also appreciate the data visualization of the results; it makes it easier to identify key learnings. Review collected by and hosted on G2.com.

There are some limitations when building surveys the tool, mainly because the templates don’t allow you to mix survey types. For example, I tried to set up a monadic survey that also included a lot of shopper-group-specific logic, but I couldn’t use Verified Voices. Instead, I had to rely on survey support through Numerator outside of the Verified Voices architecture. The cost is also substantial compared to other service providers. Review collected by and hosted on G2.com.