CH

Courtney H.

Manager, Shopper Insights

Enterprise (\> 1000 emp.)

7/20/2026

"Rich Verified Shopper Insights with Fast Deployment and Clear Visualizations"

5/5

What do you like best about Numerator Verified Voices?

Being able to find shoppers who have definitively purchased a product, then dive deeper using cross-purchase data and understand which channel or retailer was the site of purchase, has created an extraordinarily richer data set than what we typically get from self-identified shoppers. We also love the speed of deployment and fielding, which helps us get results quickly. I also appreciate the data visualization of the results; it makes it easier to identify key learnings. Review collected by and hosted on G2.com.

What do you dislike about Numerator Verified Voices?

There are some limitations when building surveys the tool, mainly because the templates don’t allow you to mix survey types. For example, I tried to set up a monadic survey that also included a lot of shopper-group-specific logic, but I couldn’t use Verified Voices. Instead, I had to rely on survey support through Numerator outside of the Verified Voices architecture. The cost is also substantial compared to other service providers. Review collected by and hosted on G2.com.

What problems is Numerator Verified Voices solving and how is that benefiting you?

This helps me understand the differences between shopper groups and dive deeper into variant-specific shopper behaviors—for example, how Crown Royal Flavor shoppers differ from Crown Royal unflavored shoppers. With these insights, I can speak with more authority and credibility when reporting to customers, brand teams, and leadership. Review collected by and hosted on G2.com.

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Response from Brittany Appleby of Numerator Verified Voices

[Editedit](https://www.g2.com/survey_responses/numerator-verified-voices-review-13130301/official_response/edit)

Thank you for sharing your positive experience with Verified Voices. We appreciate your feedback!

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

See what 88 reviewers think of Numerator Verified Voices

4.5 out of 5 · Verified reviews from real users

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