G2

Peter C.

Marketing Consultant

Marketing and Advertising

Mid-Market (51-1000 emp.)

5/15/2026

"Precision Targeting, But Pricy for Small Budgets"

5/5

What do you like best about LinkedIn Marketing Solutions?

I like LinkedIn Marketing Solutions for its high-quality audience targeting for B2B marketing. It allows me to target users based on professional attributes such as job titles, seniority, industry, company size, skills, and employer, making it more effective for reaching decision-makers and niche professional audiences than most other advertising platforms. The platform is also strong for thought leadership and content. I also found the initial setup to be very easy, and I didn't require any help. Review collected by and hosted on G2.com.

What do you dislike about LinkedIn Marketing Solutions?

One area that could be improved is cost efficiency. Compared with other paid social platforms, LinkedIn campaigns often have a significantly higher cost per click and cost per lead. This can make it difficult for smaller teams or limited budgets to scale campaigns consistently. Review collected by and hosted on G2.com.

What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?

LinkedIn Marketing Solutions solves precision audience targeting in a professional context, enhancing b-to-b digital marketing, and lead generation. It provides stronger targeting capabilities for niche professional audiences, supporting measurable campaign performance through engagement, lead quality, and conversion reporting. Review collected by and hosted on G2.com.