G2

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

10/21/2026

"Efficient social advertising automation, but publication errors are frustrating"

4.5/5

What do you like best about Smartly?

I use Smartly for our social advertising campaigns. Especially scaling, automation, and creative templates are useful. With Smartly, we can help clients who struggle to provide creators, even on a larger scale. The cross-channel capabilities provide more efficiency, allowing us to work faster and compare channels better in reports. With Brandpulse, I gain insights that I don't get from the channels themselves. I enjoy creating something with creative templates: you don't have to be a designer, and anyone can create something beautiful to test in campaigns and then iterate on. Smartly may seem complex at first glance, but once you work with it, it's logical and clear; you learn by doing. For social advertising, it saves us time and provides more overview and ultimately better performance because we can add more options. Review collected by and hosted on G2.com.

What do you dislike about Smartly?

I still regularly encounter errors when publishing in the workspace. It frustrates me when not everything can go live immediately. I would like more context with an error message so that I immediately know what the issue is. Sometimes I only get the message 'error publishing. Try again later', without further explanation. I know this is already being worked on with Q&A review, but it still causes frustration for me and my colleagues. Review collected by and hosted on G2.com.

What problems is Smartly solving and how is that benefiting you?

Clients find it difficult to provide creators, especially on a larger scale; with Smartly, we can solve that. Cross-channel work gives us more efficiency, allowing us to work faster and compare channels better in reports. With Brandpulse, we also gain insights that we don't get from the channels themselves. Review collected by and hosted on G2.com.