# Best Mobile App Analytics Tools with Real time Analysis Capabilities

  *By [Adam Crivello](https://research.g2.com/insights/author/adam-crivello)*

   Mobile app analytics tools enables companies to track activity related to in-app sessions and user behavior. These products help measure mobile app opens and downloads, as well as locate user exit points, track the amount of time spent in an app, and construct funnels to track user activity. This software can report on this data in a variety of ways, such as real-time usage, trends over time, location segmentation, and device or operating system attributes. Data can be used by marketing teams to understand regional popularity or demographic analysis. Sales and other departments can also utilize data provided through mobile app analytics products.

While some mobile app analytics products solely address app analytics, others can be used for both app and [digital analytics](https://www.g2.com/categories/digital-analytics). Mobile app analytics are also popular with mobile game developers, specifically for those looking for a [Unity analytics](https://learn.g2.com/unity-analytics) solution.

To qualify for inclusion in the Mobile App Analytics category, a product must:

- Provide data regarding an app’s user behavior 
- Provide information about demographics or regional use 
- Display trends or market behaviors 
- Analyze customer satisfaction and usage 
- Produce reports outlining multiple factors analyzed 





## Category Overview

**Total Products under this Category:** 92


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 28,500+ Authentic Reviews
- 92+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.



## Top-Rated Products (Ranked by G2 Score)
### 1. [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy. Get user insights that only Google can give you. Understand your site and app users to better evaluate the performance of your content, products, and more. Whether your business is big or small, Google can help you see what’s working and fix what’s not. Let Google Analytics work for you. Learn more at google.com/analytics.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 6,498

**User Satisfaction Scores:**

- **Return:** 8.6/10 (Category avg: 8.5/10)
- **Retention:** 8.8/10 (Category avg: 8.5/10)
- **Engagement:** 8.8/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google (31,885,216 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (336,169 employees on LinkedIn®)
- **Ownership:** NASDAQ:GOOG

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Digital Marketing Manager
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 60% Small-Business, 29% Mid-Market


#### Pros & Cons

**Pros:**

- Insights (210 reviews)
- Analytics (168 reviews)
- Ease of Use (166 reviews)
- Easy Integrations (104 reviews)
- Data Analysis (90 reviews)

**Cons:**

- Learning Curve (106 reviews)
- Complexity (73 reviews)
- Learning Difficulty (73 reviews)
- Not Intuitive (63 reviews)
- Steep Learning Curve (61 reviews)

### 2. [Adjust](https://www.g2.com/products/adjust/reviews)
  Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite for attribution, analytics, deep linking, fraud prevention, incrementality testing, audience segmentation, ad spend tracking, and AI-driven optimization through our AI Growth Copilot, Adjust gives marketers and developers the clear, reliable data they need to make smarter decisions and maximize ROI. At the core of Adjust is precise, privacy-centric attribution that helps teams understand exactly which channels and touchpoints drive value. Combined with powerful deep linking and full cross-platform journey support (including mobile web, desktop web, app, CTV, PC, console, offline, QR codes, and more), Adjust enables seamless user experiences from any channel or device to app while maintaining complete measurement visibility across the entire lifecycle. Our fraud prevention suite protects marketing budgets and ensures clean datasets by proactively preventing invalid traffic before it impacts reporting. With this measurement foundation, app businesses can confidently analyze performance, optimize spend, and scale more efficiently.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 679

**User Satisfaction Scores:**

- **Return:** 8.6/10 (Category avg: 8.5/10)
- **Retention:** 8.7/10 (Category avg: 8.5/10)
- **Engagement:** 8.7/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [adjust.com](https://www.g2.com/sellers/adjust-com)
- **Company Website:** https://www.adjust.com/
- **Year Founded:** 2012
- **HQ Location:** Berlin, Berlin
- **Twitter:** @adjustcom (7,385 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/adjustcom/ (470 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** UA Marketing, UA
  - **Top Industries:** Marketing and Advertising, Computer Games
  - **Company Size:** 48% Mid-Market, 37% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (152 reviews)
- Customer Support (112 reviews)
- Insights (88 reviews)
- Reporting (83 reviews)
- Analytics (76 reviews)

**Cons:**

- Complexity (41 reviews)
- Slow Loading (41 reviews)
- Expensive (36 reviews)
- Slow Performance (34 reviews)
- Dashboard Issues (33 reviews)

### 3. [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews)
  The core of the Amplitude AI Analytics Platform, Amplitude Analytics lets you dig into the real-time data about what users are doing in your digital products and experiences. These quantitative insights help you quickly and deeply understand what’s working, what’s not, and what to do more of to drive growth. Amplitude Analytics makes it fast and easy for product teams, marketing teams, data teams, or anyone to get actionable insights: • Track every click and metric across the full customer journey to understand conversion, adoption, retention, and more in real time. • Self-serve access lets teams explore insights with simple AI prompts, break down information silos, and free up data teams for higher-impact analysis. • AI Agents automatically surface new trends, unexpected behaviors, and action plans for an unfair advantage. • Marketing analytics gives marketers purpose-built tools to see full-funnel customer behavior, improve ROI, and scale insights with other teams. • Trust your data with precision tracking schema design, AI-enhanced data governance controls, and enterprise-level security. And if you’re new to analytics, don’t worry: you can get started fast with Autocapture event tracking, chat-based interfaces, and expert-built dashboard templates. Coupled with the rest of the Amplitude platform, Analytics’s quantitative insights are just the beginning. Turn behavioral cohorts into A/B test segments, deliver smarter in-app engagement, and activate your data for precise personalization throughout your tech stack. Which you’ll also be able to shrink, thanks to our consolidated platform. Amplitude Analytics lets you understand what your users want so you can give it to them. Use it to get the answers you need to grow relentlessly.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 2,757

**User Satisfaction Scores:**

- **Return:** 8.3/10 (Category avg: 8.5/10)
- **Retention:** 8.4/10 (Category avg: 8.5/10)
- **Engagement:** 8.6/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Amplitude](https://www.g2.com/sellers/amplitude)
- **Company Website:** https://amplitude.com
- **Year Founded:** 2012
- **HQ Location:** San Francisco, CA
- **Twitter:** @Amplitude_HQ (22,353 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3626155/ (1,001 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Product Manager, Software Engineer
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 45% Mid-Market, 31% Small-Business


#### Pros & Cons

**Pros:**

- Insights (336 reviews)
- Ease of Use (315 reviews)
- Analytics (249 reviews)
- Intuitive (157 reviews)
- User Interface (124 reviews)

**Cons:**

- Learning Curve (139 reviews)
- Steep Learning Curve (138 reviews)
- Missing Features (78 reviews)
- Event Management (71 reviews)
- Complex Features (59 reviews)

### 4. [CleverTap](https://www.g2.com/products/clevertap/reviews)
  CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta. For more information, visit clevertap.com or follow us on: LinkedIn: https://www.linkedin.com/company/clevertap/ Twitter: https://twitter.com/CleverTap


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 620

**User Satisfaction Scores:**

- **Return:** 9.0/10 (Category avg: 8.5/10)
- **Retention:** 8.9/10 (Category avg: 8.5/10)
- **Engagement:** 9.1/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [CleverTap](https://www.g2.com/sellers/clevertap)
- **Company Website:** https://clevertap.com/
- **Year Founded:** 2013
- **HQ Location:** Mountain View, California
- **Twitter:** @CleverTap (21,688 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/6611801/ (667 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Product Manager, Marketing Manager
  - **Top Industries:** Financial Services, Information Technology and Services
  - **Company Size:** 53% Mid-Market, 29% Small-Business


#### Pros & Cons

**Pros:**

- Analytics (57 reviews)
- Customer Support (56 reviews)
- Ease of Use (50 reviews)
- Automation (43 reviews)
- Campaign Management (40 reviews)

**Cons:**

- Learning Curve (31 reviews)
- Missing Features (22 reviews)
- Expensive (15 reviews)
- Not Intuitive (15 reviews)
- Limitations (14 reviews)

### 5. [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews)
  Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps you understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth. Features: - Collect and ingest behavioral data in real-time from your web and mobile channels. - Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in your digital experiences, and uncover insights from digital journeys. - Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience. - Integrate and share insights, segments, and outputs from your data across other business applications.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 1,132

**User Satisfaction Scores:**

- **Return:** 8.6/10 (Category avg: 8.5/10)
- **Retention:** 8.8/10 (Category avg: 8.5/10)
- **Engagement:** 9.0/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Company Website:** https://adobe.com
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe (956,297 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (41,539 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Data Analyst, Analyst
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 43% Enterprise, 30% Mid-Market


#### Pros & Cons

**Pros:**

- Insights (84 reviews)
- Analytics (77 reviews)
- Ease of Use (74 reviews)
- Features (59 reviews)
- Reporting (37 reviews)

**Cons:**

- Learning Curve (51 reviews)
- Steep Learning Curve (27 reviews)
- Expensive (23 reviews)
- Slow Performance (23 reviews)
- Complexity (18 reviews)

### 6. [Mixpanel](https://www.g2.com/products/mixpanel/reviews)
  Mixpanel is the decision analytics platform built for fast-moving teams. By combining intuitive self-serve reporting, enterprise-ready scale, and seamless integrations with your data stack, Mixpanel helps product, marketing, and growth teams align faster, uncover what matters, and take confident action. With innovations like AI Copilot, Metric Trees, and Mixpanel Mirror, teams get clarity without complexity—no SQL or re-tagging required. Unlike legacy BI tools or bundled platforms, Mixpanel delivers a powerful, flexible system of insight that works with your stack, not against it. Trusted by companies like Uber, McDonald’s, Zola, and Ro, Mixpanel powers decisions across acquisition, engagement, retention, and monetization. Whether you're growing a startup or scaling an enterprise, Mixpanel helps you turn data into impact—fast.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1,246

**User Satisfaction Scores:**

- **Return:** 8.7/10 (Category avg: 8.5/10)
- **Retention:** 8.7/10 (Category avg: 8.5/10)
- **Engagement:** 9.0/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Mixpanel](https://www.g2.com/sellers/mixpanel)
- **Company Website:** https://mixpanel.com/
- **Year Founded:** 2009
- **HQ Location:** San Francisco, CA
- **Twitter:** @mixpanel (23,162 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/423483/ (631 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Product Manager, Software Engineer
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 53% Small-Business, 37% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (96 reviews)
- Insights (81 reviews)
- Analytics (59 reviews)
- Intuitive (44 reviews)
- Reporting (33 reviews)

**Cons:**

- Learning Curve (37 reviews)
- Steep Learning Curve (37 reviews)
- Event Management (22 reviews)
- Expensive (22 reviews)
- Complexity (20 reviews)

### 7. [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews)
  Google Analytics 360 is an enterprise-level analytics solution designed to help large organizations gain comprehensive insights into customer behavior across various channels and devices. By consolidating data from websites, mobile apps, and offline interactions, it enables businesses to understand the complete customer journey and make informed decisions to enhance marketing strategies and user experiences. Key Features and Functionality: - Comprehensive Data Integration: Aggregates data from multiple touchpoints, including websites, mobile applications, and offline sources, providing a unified view of customer interactions. - Advanced Analysis and Segmentation: Offers robust tools for in-depth analysis and segmentation, allowing businesses to identify specific audience behaviors and tailor marketing efforts accordingly. - Real-Time Reporting: Provides continuous intraday data, typically available within an hour after collection, enabling timely decision-making during critical business periods. - Machine Learning Insights: Utilizes Google's machine learning models to automatically detect and surface actionable insights, such as emerging trends and significant changes in data. - Customizable User Roles and Access: Allows the creation of custom user roles to control feature access, ensuring that teams and partners have appropriate data access in compliance with organizational policies. - Seamless Integrations: Integrates with other Google solutions like Google Ads, Display & Video 360, and BigQuery, facilitating a cohesive marketing and analytics ecosystem. Primary Value and Solutions Provided: Google Analytics 360 addresses the complex measurement needs of large enterprises by offering scalable tools and enterprise-level support. It enables organizations to unlock customer-centric measurement, gain smarter insights to improve return on investment (ROI), and connect these insights to actionable results. By providing a comprehensive and customizable analytics platform, it empowers businesses to make data-driven decisions, optimize marketing strategies, and deliver better customer experiences.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 552

**User Satisfaction Scores:**

- **Return:** 8.5/10 (Category avg: 8.5/10)
- **Retention:** 8.6/10 (Category avg: 8.5/10)
- **Engagement:** 9.0/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google (31,885,216 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (336,169 employees on LinkedIn®)
- **Ownership:** NASDAQ:GOOG

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Manager
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 51% Small-Business, 32% Mid-Market


#### Pros & Cons

**Pros:**

- Insights (9 reviews)
- Easy Integrations (6 reviews)
- Ease of Use (4 reviews)
- Integrations (4 reviews)
- Reporting (4 reviews)

**Cons:**

- Learning Curve (5 reviews)
- Complex Features (4 reviews)
- Complexity (4 reviews)
- Steep Learning Curve (3 reviews)
- Cluttered Interface (2 reviews)

### 8. [Amazon Pinpoint](https://www.g2.com/products/aws-amazon-pinpoint/reviews)
  In today’s digitally transformed world, it’s more important than ever to have a deep understanding of your customers and to engage them with personalized messages through the channels that they prefer. Amazon Pinpoint enables marketers and developers to deliver customer-centric engagement experiences. Better experiences lead to stronger relationships with your customers and reduces customer churn.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 43

**User Satisfaction Scores:**

- **Return:** 8.7/10 (Category avg: 8.5/10)
- **Retention:** 8.5/10 (Category avg: 8.5/10)
- **Engagement:** 9.3/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Amazon Web Services (AWS)](https://www.g2.com/sellers/amazon-web-services-aws-3e93cc28-2e9b-4961-b258-c6ce0feec7dd)
- **Year Founded:** 2006
- **HQ Location:** Seattle, WA
- **Twitter:** @awscloud (2,223,984 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/amazon-web-services/ (156,424 employees on LinkedIn®)
- **Ownership:** NASDAQ: AMZN

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 57% Small-Business, 30% Mid-Market


#### Pros & Cons


**Cons:**

- Inaccuracy (1 reviews)

### 9. [Kochava](https://www.g2.com/products/kochava/reviews)
  Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 131

**User Satisfaction Scores:**

- **Return:** 7.8/10 (Category avg: 8.5/10)
- **Retention:** 7.6/10 (Category avg: 8.5/10)
- **Engagement:** 8.0/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Kochava](https://www.g2.com/sellers/kochava)
- **Company Website:** https://www.kochava.com
- **Year Founded:** 2011
- **HQ Location:** Sandpoint, US
- **Twitter:** @kochava (12 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2377474/ (168 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Entertainment
  - **Company Size:** 39% Mid-Market, 31% Enterprise


#### Pros & Cons

**Pros:**

- Customer Support (21 reviews)
- Ease of Use (15 reviews)
- Attribution (11 reviews)
- Analytics (8 reviews)
- Helpful (8 reviews)

**Cons:**

- Poor UI (6 reviews)
- Complex Features (5 reviews)
- Learning Difficulty (5 reviews)
- Not Intuitive (5 reviews)
- UX Improvement (5 reviews)

### 10. [Flurry Analytics](https://www.g2.com/products/flurry-analytics/reviews)
  Flurry Analytics is one of the world’s most recognized and adopted mobile app analytics solutions. It’s easy to use, powerful and completely free. Designed to help product, development and growth experts build apps users love, Flurry helps improve app engagement, run a data-driven product roadmap, boost user acquisition efforts and more. Flurry also includes crash reporting, push notification management and remote configuration. Flurry Analytics provides real-time metrics for iOS and Android apps around usage and retention as well as geographic, demographic and technographic insights. Tailor Flurry Analytics to your app by adding up to 500 custom events as well as unlimited parameters for uncompromised detail. Flurry also delivers on-demand, fast querying for easy slice-and dice to explore and segment your audience like never before. Finding key insights shouldn’t require you to be a SQL expert, wait to export data into a different system or pay upcharge fees for cloud usage. Conduct audience analysis, build funnels and view user paths like never before. View metrics by groups of apps or individually, and even compare iOS versus Android versions of your app side by side. Integrating Flurry’s lightweight SDK is simple and takes just minutes.


  **Average Rating:** 3.9/5.0
  **Total Reviews:** 37

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Verizon Media](https://www.g2.com/sellers/verizon-media)
- **Year Founded:** 2005
- **HQ Location:** San Francisco, CA
- **Twitter:** @FlurryMobile (16,249 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/430650/ (12 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 76% Small-Business, 16% Mid-Market


### 11. [Upland Localytics](https://www.g2.com/products/upland-localytics/reviews)
  Upland Localytics is mobile app marketing and analytics software that creates personalized mobile experiences to drive engagement, loyalty, and conversion. The solution is used on billions of devices across more than 20,000 apps, helping leading B2B and B2C companies to connect with their customers on a deeper, more meaningful level through engaging mobile marketing campaigns. Customers love Upland Localytics for its customer loyalty, app experience, deeper ROI. Learn more at www.uplandsoftware.com/localytics/


  **Average Rating:** 3.9/5.0
  **Total Reviews:** 18

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Localytics](https://www.g2.com/sellers/localytics)
- **Year Founded:** 2014
- **HQ Location:** Austin, TX
- **Twitter:** @Localytics (9,056 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/localytics/ (32 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 61% Mid-Market, 28% Enterprise


### 12. [Workspace ONE Intelligence](https://www.g2.com/products/workspace-one-intelligence/reviews)
  Apteligent, formerly Crittercism, is a mobile application performance management (APM) solution, offering both error monitoring and service monitoring solutions.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 16

**User Satisfaction Scores:**

- **Return:** 9.2/10 (Category avg: 8.5/10)
- **Retention:** 9.2/10 (Category avg: 8.5/10)
- **Engagement:** 7.5/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 7.9/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Broadcom](https://www.g2.com/sellers/broadcom-ab3091cd-4724-46a8-ac89-219d6bc8e166)
- **Year Founded:** 1991
- **HQ Location:** San Jose, CA
- **Twitter:** @broadcom (63,117 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/broadcom/ (55,707 employees on LinkedIn®)
- **Ownership:** NASDAQ: CA

**Reviewer Demographics:**
  - **Company Size:** 56% Small-Business, 44% Enterprise


### 13. [Apptopia](https://www.g2.com/products/apptopia/reviews)
  Actionable data for the mobile world—we provide performance data on every mobile app and publisher in the world. These data points are available via API and/or our intuitive web tool. We don't just give you data, we give you answers. Our affordable competitive intelligence tools are used by mobile publishers and developers, service providers, and investors on a daily basis to understand and monitor competitors, inform business strategies, and identify emerging consumer interests and trends. Apptopia is unique in its ability to also offer SDK recognition and analysis, category level analysis, and customizable industry reports. We also offer a full suite of user acquisition tools. Performance data (available for 50+ countries) includes downloads, DAU, MAU, Sessions, Ranks, User Retention, Cross App Usage, SDK Analysis, IAP Revenue, Advertising Revenue, Advertising Impressions and more.


  **Average Rating:** 3.7/5.0
  **Total Reviews:** 17

**User Satisfaction Scores:**

- **Return:** 5.6/10 (Category avg: 8.5/10)
- **Retention:** 6.1/10 (Category avg: 8.5/10)
- **Engagement:** 6.7/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Apptopia](https://www.g2.com/sellers/apptopia)
- **Year Founded:** 2011
- **HQ Location:** Boston, MA
- **Twitter:** @Apptopia (7,251 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2568079/ (72 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Small-Business, 44% Mid-Market


#### Pros & Cons

**Pros:**

- Comprehensive Data (1 reviews)

**Cons:**

- Data Inaccuracy (1 reviews)
- Filtering Issues (1 reviews)
- Inaccuracy (1 reviews)
- Inaccurate Data (1 reviews)
- Inefficient Search Functionality (1 reviews)

### 14. [Pyze Growth Intelligence®](https://www.g2.com/products/pyze-growth-intelligence/reviews)
  Pyze Growth Intelligence addresses the increasingly critical business need to engage and retain users across disparate platforms. Pyze develops holistic user profiles by aggregating user behavior across platforms and enables realtime, targeted engagement & personalization campaigns to ensure individualized experiences for all users: - Gain competitive advantage by understanding user clusters, trends, patterns, and anomalies - Provide personalized engagement, content and experience to users based on actions, behavior, and usage milestones - Run automated campaigns to maximize brand loyalty, revenue, engagement or desired business objective Pyze offers a marketing and intelligence platform designed to enable mobile and web app publishers maximize growth through automated analysis, engagement, and personalization. Pyze utilizes machine learning to automate segmentation for clustering users based on shared characteristics and enables automated engagement and personalization with each set of users to achieve desired business outcomes. Pyze provides an end-to-end solution for automating data capture, analytics, segmentation, campaign execution & personalization across platforms. Pyze offers a number of sophisticated marketing services to gain deep insights into user behavior across platforms to drive meaningful customer engagement. Capabilities and Benefits: The Pyze Growth Intelligence Platform features a number of core capabilities that tailor the solution for your organization’s goals. We recognize that organizations have different business objectives and have developed a highly scalable platform that can address each specific objective. - Usage and Behavioral Analytics enables visibility into trends, patterns, and behaviors across web and mobile app users to analyze, visualize, explore and act on insights. - Automated Segmentation allows brands to precisely target specific user sets through automated segmentation and real-time explorations across the entire user base. - Contextual Marketing determines the time and place each user will be most receptive to messages and utilizes usage patterns, context, and other factors to deliver the right message at the right time. - Growth Automation enables work-flow and behavior driven automated engagement with each user to onboard, activate, engage and retain users throughout their lifetime. - Personalization Intelligence enables brands to personalize every experience, including content feeds, user interfaces, communication messages, specific features, and products. - App Groups provide aggregate user behavior data across mobile and web apps to enable omnichannel campaigns, cross-platform personalization and benchmarking.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 3

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Pyze](https://www.g2.com/sellers/pyze)
- **Year Founded:** 2014
- **HQ Location:** Redwood City, US
- **Twitter:** @PyzeInc (865 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3574122/ (23 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 67% Small-Business, 33% Mid-Market


### 15. [Repro](https://www.g2.com/products/repro/reviews)
  Repro is a Customer Engagement Platform in Tokyo, Japan, on a mission to maximize communication between companies and their customers. Repro enables companies to create lasting customer relationships by sending the right content to the right person at the right time. This personalized communication is achieved through the platform's easy-to-use features, which include automated data tracking, AI analytics & segmentation, and cross-channel messaging.


  **Average Rating:** 3.3/5.0
  **Total Reviews:** 2

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Yusuke Hirata](https://www.g2.com/sellers/yusuke-hirata)
- **Year Founded:** 2014
- **HQ Location:** Tokyo, JP
- **Twitter:** @reproio (1,646 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/repro-inc-/ (95 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 33% Enterprise, 33% Mid-Market


### 16. [SplitMetrics Optimize](https://www.g2.com/products/splitmetrics-optimize/reviews)
  SplitMetrics Optimize is an advanced mobile optimization platform for data-driven decision making, validation of ideas, concepts, and features via fully transparent A/B tests for iOS and Android on the product, search and category pages. - Launched in 2015 at the dawn of a/b tests - We track behavior data for 100M users for benchmarks - Up to 63% increase in conversion rate Benefits: ● Solution trusted by the world top mobile app & game publishers including Kwalee, Mytona, Sybo, IGG, Etermax, Rockbite Games and others. ● Smart and user-friendly platform that provides an opportunity to set up and run 30.000+ types of tests easily. ● Continuous app validation from basic idea research and hypothesis development to test interpretation, evaluation with benchmarks, and getting actionable insights. ● Instant results received from real users gathered on a single report page. ● Transparent analytics with detailed qualitative and quantitative metrics on user behavior (including but not limited with: conversion, engagement & bounce rates, in-depth installs analytics, exploration analytics). ● Ability to choose between various core statistical methods for checking concepts and hypotheses. The platform users can take advantage of Bayesian method, multi-armed bandit, or sequential depending on their experiment goal. ● Secured app rank and testing privacy with the tests running in an isolated environment. ● Dedicated expert team support on every stage ensuring onboarding, forearming with test ideas, helping with result analysis and hypothesis development. ● Priority access to industry benchmarks and knowledge base of best ASO and A/B testing practices based on 1M+ users tracked. ● Ability to get additional support or simply delegate app store optimization and design tasks to a team of SplitMetrics Agency experts.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 18

**User Satisfaction Scores:**

- **Return:** 8.3/10 (Category avg: 8.5/10)
- **Retention:** 8.3/10 (Category avg: 8.5/10)
- **Engagement:** 8.3/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [SplitMetrics, Inc.](https://www.g2.com/sellers/splitmetrics-inc)
- **Year Founded:** 2014
- **HQ Location:** Wilmington, DE
- **Twitter:** @SplitMetrics (1,497 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/6379927 (169 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 56% Mid-Market, 39% Small-Business


### 17. [AppLink.io](https://www.g2.com/products/applink-io/reviews)
  AppLink.io is a mobile app analytics tool that provides app statistics, metrics, tracking and monitoring capabilities.


  **Average Rating:** 3.5/5.0
  **Total Reviews:** 1

**User Satisfaction Scores:**

- **Return:** 8.3/10 (Category avg: 8.5/10)
- **Retention:** 10.0/10 (Category avg: 8.5/10)
- **Engagement:** 8.3/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [AppLink.io](https://www.g2.com/sellers/applink-io)
- **Year Founded:** 2017
- **HQ Location:** Des Moines, US
- **Twitter:** @AppLinkIO (209 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/16188443 (2 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Enterprise


### 18. [DX App Experience Analytics](https://www.g2.com/products/dx-app-experience-analytics/reviews)
  Fix crashes, boost performance and get to know your users with mobile app analytics. Read more at http://www.ca.com/us/products/ca-mobile-app-analytics.html


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 1


**Seller Details:**

- **Seller:** [Broadcom](https://www.g2.com/sellers/broadcom-ab3091cd-4724-46a8-ac89-219d6bc8e166)
- **Year Founded:** 1991
- **HQ Location:** San Jose, CA
- **Twitter:** @broadcom (63,117 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/broadcom/ (55,707 employees on LinkedIn®)
- **Ownership:** NASDAQ: CA

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


### 19. [AdGyde](https://www.g2.com/products/adgyde/reviews)
  AdGyde is a mobile analytics software that monitors and reports analytical data about the app users.




**Seller Details:**

- **Seller:** [AdGyde Solutions](https://www.g2.com/sellers/adgyde-solutions)
- **Year Founded:** 2016
- **HQ Location:** New Delhi, IN
- **LinkedIn® Page:** https://www.linkedin.com/company/adgyde-solutions/ (5 employees on LinkedIn®)



### 20. [Cobub Razor](https://www.g2.com/products/cobub-razor/reviews)
  Cobub Toaster is a stand-alone deployable push solution for mobile apps.




**Seller Details:**

- **Seller:** [Cobub](https://www.g2.com/sellers/cobub)
- **HQ Location:** Nanjing, China
- **Twitter:** @cobub (6 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)



### 21. [intuizi](https://www.g2.com/products/intuizi-inc-intuizi/reviews)
  Intuizi, Inc. was founded in 2019 by experienced marketing and technology professionals to build an easy-to-use subscription software solution that could be used to improve media campaigns, could improve an enterprise’s understanding of its customers and potential customers, and significantly improve the financial returns on digital spend. From the beginning, we wanted to build a data solution that was based on user consent (and comply with GDPR and CCPA), would not be or feel creepy, and would get better financial results for publishers and advertisers alike. We wanted a solution that would fit within the existing workflow so that it could be used in conjunction with a client’s current DSP, SSP, DMP, CMP, etc., not replace them. We wanted to be able to see any data set and compare it with any other(s) on a public or private basis. We also wanted to build a platform where you could see for yourself whether somebody else’s data was useful. Lastly, we wanted to build a solution that would be just as valuable outside of the marketing industry. As we build out the Intuizi Platform, we are tackling big problems in data aggregation, processing, and display. We already provide the most cost-effective way to improve ROAS for digital campaigns and we get better for every Signal Provider and Client we add. We are now preparing our platform for use outside of marketing for things like research, community services, and health care and wellness.




**Seller Details:**

- **Seller:** [Intuizi](https://www.g2.com/sellers/intuizi)
- **Year Founded:** 2019
- **HQ Location:** Orlando, US
- **LinkedIn® Page:** https://www.linkedin.com/company/65483868/ (12 employees on LinkedIn®)



### 22. [MetricsCat](https://www.g2.com/products/metricscat/reviews)
  MetricsCat enables users to analyzing mobile apps data, track, filter, compare everything for mobile marketing.




**Seller Details:**

- **Seller:** [MetricsCat](https://www.g2.com/sellers/metricscat)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)



### 23. [Walinns](https://www.g2.com/products/walinns/reviews)
  Walinns is a Mobile App Marketing and Analytics platform offering app marketers to measure and analyze user engagement and tools to retain users through powerful marketing tools.




**Seller Details:**

- **Seller:** [Walinns Innovation](https://www.g2.com/sellers/walinns-innovation)
- **Year Founded:** 2016
- **HQ Location:** Coimbatore, IN
- **Twitter:** @walinns (770 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/13217573/ (48 employees on LinkedIn®)





## Parent Category

[Mobile Analytics Software](https://www.g2.com/categories/mobile-analytics)



## Related Categories

- [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)
- [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization)
- [Product Analytics Software](https://www.g2.com/categories/product-analytics)



---

## Buyer Guide

### What You Should Know About Mobile App Analytics Tools

### What is Mobile App Analytics Software?

The increased presence and influence of mobile devices has driven the necessity for mobile applications—and by extension, mobile app analytics software. Whether designed for e-commerce, gaming, finance, productivity, loyalty programs, or otherwise, there seems to be an application for almost anything one can imagine. Because of this lasting trend towards mobility, businesses are pushing hard to get their service or product out onto the mobile landscape.

There is a need to understand how users interact with the applications one has built for their business. An app is only valuable if people are actually using it with any sense of regularity, and the ability to interact with the app easily or conveniently can play a huge role in whether the app succeeds. Mobile app analytics solutions allow companies to examine how users interact with their apps, providing all kinds of data including the type of device users are accessing from, how long they spend on pages in the app, how frequently a user opens the app, and more. The result is a data-driven picture of an app’s performance and how it fits into the marketplace.

Using mobile app analytics software gives companies [real-time data](https://www.g2.com/categories/mobile-app-analytics/f/real-time-analysis) that informs continued product development. Depending on the tool used, teams can gain insight into unforeseen issues with new software updates, track usage patterns by demographics such as age and location, and more. Leveraging this data, development teams can constantly maintain and update their app’s interface to encourage the most desirable user journeys through their apps. If sudden, irregular patterns emerge, such as a sharp decline in traffic that might indicate downtime, mobile app analytics software can automatically alert teams via notifications to ensure a rapid response.

Overall, mobile app analytics software gives teams an invaluable set of monitoring tools, data-gathering functions, and dashboards which allows them to manage their released applications in a way that reflects and responds to real user experiences. 

### What are the Common Features of Mobile App Analytics Software?

The following are some core features within mobile app analytics software:

**OS-based tracking:** Mobile app analytics tools need to be able to evaluate app performance based on the mobile operating system (OS) the app is running on. iOS and Android are the biggest players in mobile OS, but they are not the only platforms that mobile apps can run on. Some mobile app analytics solutions will also track the device type running an OS, accounting for other niche or proprietary systems and the respective OS version, for trending and further data analysis.

**Session analytics:** The most basic mobile app analytics tool feature, session analytics, informs teams on the basics of how a user’s time is spent in an app. How long the app was used, wherein the app users went, and the kinds of activities they performed with the app are all valuable pieces of information that every company will want to know about their user audience.

**Regional analytics:** Understanding where, geographically, users are accessing an application can give companies unique insights into their user base. This type of data can enable more effective targeted advertising, and it can generate particularly interesting insights and trends when combined with other usage data like carrier, device, and time spent using the app.

**Date filtering:** Understanding usage data in the context of timeframes can lead to beneficial insights for one’s business. Aside from the more obvious analysis of app intelligence—for example, understanding how bug fixes affect rates of usership—businesses can garner more subtle insights, such as how usership changes after implementing subtle user interface updates or backend performance overhauls.

**Audience analytics:** Is the application free, or does it require a one-time purchase? Does the application have paid features? Understanding how free and paid audience members interact with an app can give teams better insight into how the price of their application affects the way users interact with the app in their day to day.

**Market trends:** It is as important to understand how a company’s apps compare to other apps on the market as it is to understand the users’ in-app activity. For an application to compete, the business needs to understand exactly what it is competing against. Mobile app analytics tools should provide market intelligence so that a business can always understand how its apps are performing in context with the market as a whole.

**Reporting:** As with any analytics tool, reporting is a powerful way of consolidating key information into an easily digestible format. Mobile app analytics tools should be able to turn out reports regarding any data factor it tracks, allowing companies to get summaries of any possible data they might find to be important.

**Data visualization:** This works similarly to the reporting functionality of other analytics tools. Data visualization—the process of turning raw data into charts, graphs, and other forms of visual representations—is a perfect at-a-glance representation of an app’s users, functions, and success. Data visualizations can be highly valuable for revealing trends in data that might otherwise be lost under the sheer volume that is captured by a mobile app analytics tool.

**Code performance analysis:** Occurrences that negatively affect the user experience might originate from the application’s code. Some mobile app analytics tools will track performance down to the code level, which can reveal any code segments that are performing suboptimally.

**Network filtering:** Understanding users’ networks can help lead to a better overall user experience. WiFi and carrier networks each have their connection strengths and consistencies, and some mobile app analytics tools will allow the filtering of performance data based on the method of network connection or other distinguishing network-adjacent traits like carrier name or region.

Other Features of Mobile App Analytics Tools: [Heat maps](https://www.g2.com/categories/mobile-app-analytics/f/heat-maps), [Session replay](https://www.g2.com/categories/mobile-app-analytics/f/session-replay)

### What are the Benefits of Mobile App Analytics Software?

**Usage insights:** What pages get the most traffic? What about the least? How often do users buy after putting an item in the app’s cart? What page do users bounce (leave the app) from the most? How much time do users spend in the app? These questions and more can all be answered with mobile app analytics solutions. Mobile app analytics tools focus on allowing businesses to leverage usage data into data-driven insights, helping them make better decisions about the app’s future direction and build.

**Carrier and device insights:** The impact that certain carriers, devices, and operating systems can have on an app’s functionality and overall success tends to be overlooked. Mobile app analytics tools can offer insights into these factors. Such insights can help expose potential incompatibilities an app might have with the targeted user demographic. Armed with that information, developers can update the app to better fit its users’ preferences.

**Performance insights:** While mobile app analytics software might not provide log outputs comparable to those of software testing tools, companies can discern other functional issues from their data. Notice a page or feature is rarely used? Maybe a disproportionate number of app closures after the loading of a specific app page? These might be indicators that something is not functioning properly on those pages and can inform developers to reexamine that build.

### Who Uses Mobile App Analytics Software?

Mobile app analytics tools can provide significant, valuable insights for a business. While different teams might find value in different elements of this software, the following list rounds up the most common team members who would most regularly interact with mobile app analytics tools.

**Product managers:** These users find value in mobile app analytics tools’ application quality of life (QoL) tracking. Changes in application QoL affect application usage and performance. The high-level insights drawn from mobile app analytics tools can help create a more well-informed product direction and improve the overall quality of an application.

**Data analysts:** Data analysts should find significant value in mobile app analytics tools. The volume of data at their disposal allows data analysts to craft in-depth insights around numerous aspects of an application’s performance. Additionally, the in-software visualization and filtering features can help clarify the mass of data points that mobile app analytics generate.

**Application developers:** Using mobile app analytics tools, application developers can specifically target application workflows for optimization or upkeep based on data. In-depth analytics around user interactions, region and network data, and code performance can be extremely valuable toward improving an application’s build and client-side operation.

**Marketing teams:** Marketing teams can take the information collected by mobile app analytics tools and turn them into more effective targeted marketing campaigns. While some of the more technical in-app performance data might not be as useful to these teams, marketers can lean on invaluable resources like demographic, regional, and carrier data as they move toward a more well-informed marketing campaign.

#### Software Related to Mobile App Analytics Software

Related solutions that can be used together with Mobile App Analytics Software include:

[Digital analytics software](https://www.g2.com/categories/digital-analytics) **:** Digital analytics software performs many of the same functions that mobile app analytics solutions do but specifically focused on website traffic and web page activity. Combining these two software resources can give businesses a more complete look at how customers interact with their digital offerings.

[Mobile app optimization software](https://www.g2.com/categories/mobile-app-optimization) **:** Focusing more on user interaction with an application rather than user habits, mobile app optimization software helps companies better solicit the most advantageous user interactions with an application. Mobile app optimization tools focus on the most and least used aspects of an app, explore trends in app usage, and help turn that data into actionable insights.

### Challenges with Mobile App Analytics Software

Software solutions can come with their own set of challenges. 

**Overtracking:** Overtracking can be a real issue for businesses. Because mobile app analytics solutions offer the ability to track so many aspects of an app’s existence, it is incredibly tempting to try to track all of it. Companies need to be sure to track and analyze what is important for their app’s success, and this may differ from company to company. For example, mobile video game app companies will want to track different data points than a retailer might for their store’s mobile app. If a business cannot fight the temptation to track every little aspect, it is really easy to get lost in the data and, in turn, the data will end up polluting its analysis with nonfactors.

**Device attribution:** Mobile devices, as a hardware archetype, are composed of a massive collection of device manufacturers, data carriers, and operating system variations. For a mobile app analytics solution to be truly effective, it has to be able to analyze application events in context with the hardware and software the application is run on. Failure to properly capture these details could mean missing out on version, hardware, or carrier-influenced problems, leading to increased time in troubleshooting issues.

**Data security:** As mentioned above, a hot topic with app analytics is the extent to which user data is tracked and secured. Because of how much data can be acquired about users with app analytics tools, data security and data privacy are genuine and valid concerns. When using a mobile app analytics tool, businesses should also be investing in data security solutions.

### How to Buy Mobile App Analytics Software

G2’s reviews from authentic software buyers can serve as a great anchor point for any company ready to start the search for a mobile app analytics solution. With that in mind, there are a few important criteria to consider when looking for the right tool.

**Features:** Different mobile app analytics software tools can have quite different feature sets. One solution might focus on highly detailed user journeys while another may be able to provide insight into the device models an app’s audience is using. The best fit solution will vary depending on the data that an organization finds most valuable. Authentic G2 reviews made by peers from similar companies can shed light on these factors. A prioritized list of the business’ most desired features enables the software selection team to move forward with a clear idea of what to look for.

**Security:** Collecting user data is a highly sensitive undertaking that requires constantly up-to-date security and compliance. When searching for a mobile app analytics solution, companies should ensure that the software they’d like to use has a verified history of compliance and high-security standards to protect user data. In some cases, separate data security solutions are preferred to help ensure security compliance and privacy.