# Kubit Reviews
**Vendor:** Kubit  
**Category:** [Product Analytics Software](https://www.g2.com/categories/product-analytics)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 31
## About Kubit
Kubit is the leading Customer Journey Analytics platform for enterprises. Through a revolutionary warehouse-native approach, Kubit empowers teams with self-service insights, rapid decision-making and full transparency – without engineering dependencies or vendor lock-in. Unlike incumbent solutions, Kubit eliminates data silos and black-boxes, allowing enterprises to analyze customer behavior directly from their existing data infrastructure like Snowflake, BigQuery or Databricks. Kubit provides the flexibility to unlock actionable insights from custom data models with both clickstream events and operational data, without compromising governance or control. Enterprises like Paramount, TelevisaUnivision and Miro trust Kubit not only for its agility and reliability but also for its unmatched customer support—with expert guidance and a customer-first approach that ensures success at every stage. For more information, visit kubit.ai.



## Kubit Pros & Cons
**What users like:**

- Users appreciate the **user-friendly design** of Kubit, which streamlines data analysis and enhances efficiency. (18 reviews)
- Users appreciate the **user-friendly design** of Kubit, enhancing data analysis with quick, reliable insights. (12 reviews)
- Users find Kubit to be a **user-friendly self-service tool** , streamlining data analysis and enhancing productivity. (11 reviews)
- Users value the **user-friendly design** of Kubit, enhancing accessibility and efficiency in data analysis. (10 reviews)
- Users value the **great customer support** from Kubit, ensuring assistance during errors and effective communication of features. (10 reviews)
- Positive Experience (9 reviews)
- Reporting (8 reviews)
- Data Analysis (7 reviews)
- Time-saving (7 reviews)
- Simple (6 reviews)

**What users dislike:**

- Users find the **learning curve steep** , as navigating workflows and features requires time and familiarity with data. (9 reviews)
- Users note a **steep learning curve** with Kubit, requiring familiarity with data to fully utilize its features. (7 reviews)
- Users find Kubit has a **difficult learning curve** , needing time and familiarity to fully utilize its features. (3 reviews)
- Users experience a **lack of information** with Kubit, noting insufficient documentation that hinders effective software utilization. (3 reviews)
- Users experience a **steep learning curve** with Kubit, making it challenging for non-data professionals to navigate effectively. (3 reviews)
- Users express frustration over **missing production-level features** and restricted self-setup capabilities in Kubit. (3 reviews)
- Bugs (2 reviews)
- Chart Limitations (2 reviews)
- Complex Features (2 reviews)
- Users find the **customization process complex** , often struggling to navigate features and adapt charts as needed. (2 reviews)

## Kubit Reviews
  ### 1. easy to make metric dashboard for sql noobs!

**Rating:** 3.5/5.0 stars

**Reviewed by:** Isha S. | product manager, Enterprise (> 1000 emp.)

**Reviewed Date:** April 23, 2025

**What do you like best about Kubit?**

Typically all the charts load pretty fast! Creating quick funnels is also very straightforward

**What do you dislike about Kubit?**

customising the chart to suit my needs is quite difficult. It doesn't always work as expected. e.g. i'd like to easily change the layout from bar to stacked bar

**What problems is Kubit solving and how is that benefiting you?**

easily understand adoption funnels

**Official Response from Rachel Herrera:**

> Thank you so much for your review and feedback! We appreciate your partnership!

  ### 2. Lightweight, easy to use layer for product analytics on top of Snowflake

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 02, 2025

**What do you like best about Kubit?**

Implementation is fairly quick and straightforward. Dashboard and chart building is intuitive and easy to use. Team has been very helpful in guiding us through implementation as well as adding features and resolving bugs.

**What do you dislike about Kubit?**

It's not easy to chart new entities - e.g. new users over time. Requires a hacky workaround. Some chart settings (line vs. bar, etc.) don't seem to persist correctly.

**What problems is Kubit solving and how is that benefiting you?**

It allows non-technical users to self-serve analytics and get visibility into our product metrics.

  ### 3. A great Self-Service Analytics tool

**Rating:** 4.0/5.0 stars

**Reviewed by:** Smita A. | Senior Data Scientist, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 08, 2024

**What do you like best about Kubit?**

With Kubit, you need not need to learn SQL or any other data analysis language at all. It is based on No Code Analysis and makes it super handy for anyone who knows their business domain and data to do their analysis with a few clicks only.

The reports you build can be shared via a simple link. 

Even though it is built on the foundation of No Code, an analyst who knows SQL can also access the underlying SQL which can be run across various other SQL based platforms with may be a few tweaks.

Kubit also ensures that their customers are supported when they face an error or something seems not right.

The Kubit team is also super adept at implementing and communicating new features and datapoints so that their users are always aware about whats happening.

**What do you dislike about Kubit?**

The only thing I would say here is that Kubit is super addictive self-service analytics.

**What problems is Kubit solving and how is that benefiting you?**

Our BAs are able to answer simple exploratory questions rather than waiting for a DS/DA to get back to them with the analysis. It frees up significant time of a DS/DA to do more complex analysis.

  ### 4. Kubit is essential for product teams that want to make more data informed decisions

**Rating:** 5.0/5.0 stars

**Reviewed by:** Justin H. | Lead Product Manager, Applied Machine Learning, Enterprise (> 1000 emp.)

**Reviewed Date:** November 07, 2024

**What do you like best about Kubit?**

As someone who works on a content discovery product, it's incredibly easy to build out awareness, acquisition, engagement and retention that help me keep track of how the features I'm building are driving value to users and the business. I would say 'time to first report creation' is an outcome that Kubit solves for in a way that leaves it's competitors in the wind. In addition, customer support is second to none. Whether it's ingestion new data, helping to build queries and reports, or talking about new feature enhancements, the Kubit team is always ready to listen. I am in Kubit at least 2-3 times a week and encourage all my product teams to do the same.

**What do you dislike about Kubit?**

One of the perks of a kubit chart is that you can export the SQL query used to generate it. Unfortunately one of the downsides, at least within my org, is that that SQL query used to generate it does not work out of the box within the tables that our business intelligence team have access to. This is due to the way in which Kubit may augment the tables in such a way that supports it's platform. This can lead sometimes to two sources of truth. Now the data doesn't diverge significantly, if at all, but it does mean that partnership with product teams who are using Kubit to derive data analytics and business intelligence teams who use raw tables to derive analytics can't always speak the same language.

**What problems is Kubit solving and how is that benefiting you?**

Kubit is making it easier for non technical product teams to make data driven decisions. This is a table stakes capability that all organizations should support.

  ### 5. easy to use but powerful

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 22, 2025

**What do you like best about Kubit?**

i like how easy it is to use and learn the product. it is a very clean tool and there are always educated team members to help if we need any support building a report or with fixing bugs.

**What do you dislike about Kubit?**

depending on the size of the data, it can take several minutes or more for data to load. this can be especially time consuming when first learning the product and new data fed into the tool

**What problems is Kubit solving and how is that benefiting you?**

it allows us to see customer journey, important kpis for different channels, and more. 
great for data visualization with a data feed.

  ### 6. Kubit for PM

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** April 23, 2025

**What do you like best about Kubit?**

The UI is easy to understand making it simple to create self serve basic insights without the need of data analyst

**What do you dislike about Kubit?**

Finding my previous workflows or the constant stacking of all my iterations makes me confused and feel I'm not using that correctly

**What problems is Kubit solving and how is that benefiting you?**

Getting overview of flows is easier than in looker

**Official Response from Rachel Herrera:**

> Thank you so much for your review and thoughtful feedback! Im glad to hear you're able to get to insights with our UI and finding it easier to navigate than other tools. I'll also follow up with our product team with your feedback!

  ### 7. Great Product, Great Team & Great Service

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 27, 2024

**What do you like best about Kubit?**

The best thing about Kubit is its team. The team is always reachable and willing to go above and beyond to help us. Customer support is also very evident in the features they support, such as having access to a representative a click away directly from the tool.

The setup was also fairly straightforward, being a warehouse-native solution. We were able to save our efforts and use the same data models that service most of our other tools. The tool itself is promising as well. We are in the early stages of adoption, but I am sure that it will be generating value for us soon.

**What do you dislike about Kubit?**

Kubit is very powerful and can be challenging and overwhelming to get started on. Some UI elements are hidden, and I often read the documentation multiple times to get a chart built and interpreted. This can also be attributed to me being new to the tool, but it has scope for improvement in the future.

**What problems is Kubit solving and how is that benefiting you?**

Kubit helps us visualize User behaviour in the app using various types of analyses such as comparing feature conversions, retentions and understanding top user paths among others.

  ### 8. Fastly growing great Self-Service Product Analytics Tool with even better people behind it!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Karol W. | Product Operations Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 15, 2024

**What do you like best about Kubit?**

- Easy to use self-service tool that sits on top of data warehouse (e.g. Snowflake)
- Variaty of available analysis/reports
- Templating (virtual events/measures creation) - that makes other people's life easier
- Data Safety 
- Great Customer Success Team
- Very easy implementation (integration to Data Warehouse, handled mostly by Kubit team)

**What do you dislike about Kubit?**

- Not really the Kubit side of things but despite being easier to use, still requires some level of familiarity of data (that can be quite high-level entry for some cases)

**What problems is Kubit solving and how is that benefiting you?**

We wanted to implement the tool that will give Product people possibility to analyze data without constant dependency on our Data Analysts team, and it surely covered this use case.

**Official Response from Rachel Herrera:**

> Thank you so much for the support and kind words Karol! 

  ### 9. An awesome tool that has improved our data gathering efficiency

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 27, 2024

**What do you like best about Kubit?**

The query report is excellent for quickly checking how many users made purchases, we can query by day, week, month, etc.. We can query by user, company, etc.. There are a lot of options and very easy to understand and use. And the support makes it a lot easier to understand how to use the tool, they explain in detail how things work so instead of just giving the solution they explain why the solution works. The funnel report is useful for understanding funnel progression but also how many users interact with a feature or opened a page, and if that has an impact on purchases. It allows us to gather data much quicker and easier than if we had to query the data in SQL ourselves.

**What do you dislike about Kubit?**

For someone who is new to reporting it was difficult to understand at first, however the support that we had from Kubit helped me to understand how to create reports within only a few days.

**What problems is Kubit solving and how is that benefiting you?**

Helping me to understand user interaction data. What features do our users use the most, and how to find patterns in this data.

  ### 10. Kubit is the most flexible product analytics tool we used

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ilden G. | Lead Data Product Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 28, 2024

**What do you like best about Kubit?**

* Flexibility and customization within the tool
* Great customer support
* Flexible technical integrations via different ways: e.g. data share
* Easy to collaborate and share/debate within the tool

**What do you dislike about Kubit?**

* Nothing to really dislike, we really like Kubit as our product analytics tool - the only thing to mention perhaps is that is a rather up and coming tool but with huge potential + thei are very happy to support with customer requests.
* It takes a bit of getting used to in order to really unlock all its features

**What problems is Kubit solving and how is that benefiting you?**

Taking the load off of our analysts so that business stakeholders (product managers, marketing managers) can drive insights directly from Kubit.

  ### 11. Creating Value Add that My Team Doesn't Have Bandwidth to Deliver Ourselves

**Rating:** 4.5/5.0 stars

**Reviewed by:** Phillip B. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 08, 2024

**What do you like best about Kubit?**

We are able to accelerate business value add for our stakeholders. Our BI team has a backlog. Many of the repports we maintain are legacy. it's going to take a re-write. We don't have the time to revamp our legacy reporting and create the new event and product reporting the business is asking for. By bringing on Kubit, we' jumped ahead about two years. It would have taken us that long to deliver what we now have in Kubit.

**What do you dislike about Kubit?**

The aesthetic of the high opacity of the flag ship color in the UI.

**What problems is Kubit solving and how is that benefiting you?**

Kubit is a proxy for FTE on the BI or analytics team that does reporting. It would have been about two years before we would have been able to deliver ourselves what Kubit has delivered for us. The time our data engineering team put in on creating the data set we share with Kubit would eventually have been created for our internal BI team to use. Now, we have the the data in Kubit, ready to be used by stakeholders. As well, the data set is available for our BI to use for future reports. Because we already have the data set developed and in production, we feel comfortable that the future reports the BI team creates will corroborate with the results stakeholders see on Kubit.

  ### 12. Kubit 10x your insights from behavioral data

**Rating:** 5.0/5.0 stars

**Reviewed by:** Emil M. | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 31, 2024

**What do you like best about Kubit?**

It's native warehouse analytics, which ensures one source of truth!

Kubit completely changed the way we work with behavioral data. Previously we had over a year's worth of Snowplow data sitting idle in a data warehouse. Our existing dashboards were inflexible and insufficient in answering questions posed by our stakeholders. Data Analysts were swamped with questions requiring custom SQL to be written, or a day's worth of planning on how to execute the problem solving. Now we get insights in just a few minutes versus the hours it would take earlier.

The best part about Kubit is that it fully solves the problem of democratizing behavioral data to the rest of the organization. People with less than average analytical skills or who completely lack SQL knowledge can now edit reports themselves and find the insights they need. The set of reports available are easily understandable by a layperson and becomes super powerful in the hands of Data Analysts and Product Owners. This frees up time for our Data Analysts to look at the larger problems, such as how we can revolutionize our other data sources the same way we've done it with behavioral data using Kubit.

The team working at Kubit is amazing to work with. Technical persons understands the ins and outs of the product, are quick to respond and very open to feedback. Customer Success is also done right here, with proper educational sessions provided and frequent, personalized communication.

The pricing model  of paying per user analyzed, instead of per user analyzing, also incentives usage of the tool. We see that our power users are interacting with it daily, as expected, but we also see interactions from people for whom the barrier of analytics is a bit higher.

**What do you dislike about Kubit?**

My biggest gripe is that it is not possible to set up Kubit yourself. It's an Enterprise implementation process (at the expense of an Enterprise price tag) when it seems like the config changes required for change requests should be simple enough to complete by the end user themselves. This is offset by excellent support, very short time to first response and triage and ok time until problem resolution. 

At the time of writing, Kubit is still comparatively less feature-rich than competitors. However, new features are rolled out continuously and it's getting more Enterprise-level features in place by each day.

**What problems is Kubit solving and how is that benefiting you?**

Kubit helps us understand our users in a way we never could before.

We can understand how they navigate our tool, how much time they spend on each part and segment our users into cohort to dive really deep into our problems.

On the technical side, Kubit frees up time for our Data Analysts to work on larger issues than just writing minor SQL queries every day to answer stakeholder questions. More time can be spent on creating hypothesis that can be tested.

  ### 13. Is there any data question Kubit cannot answer!?

**Rating:** 4.0/5.0 stars

**Reviewed by:** Eric C. | Enterprise (> 1000 emp.)

**Reviewed Date:** May 21, 2024

**What do you like best about Kubit?**

The platform is so thorough - the amount of data questions that can be answered via Kubit seems endless. Plus, Rachel and her team are so responsive and helpful for any questions that I've had (which are plenty).

**What do you dislike about Kubit?**

The terminology can be confusing, which makes setting up my own reports difficult. If there was a way to explain the data terms in an easier way, that would be helpful.

**What problems is Kubit solving and how is that benefiting you?**

We're trying to solve acquisition and retention questions and Kubit's data provides more idea about our user base and customer funnel.

  ### 14. Kubit is the ultimate data tool!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 16, 2024

**What do you like best about Kubit?**

Kubit has helped me look at deeper data dives which I'm not able to find on the surface with the current data dashboard we have in place. I was able to come to conclusions instead of assumptions after working through it.

**What do you dislike about Kubit?**

Some of our data is from push notifications and while I was able to find answers for almost all of my questions, uninstall rates was not a function I was able to use via Kubit.

**What problems is Kubit solving and how is that benefiting you?**

Push notification analytics. The system we use to track pushes is limited on its surface, and Kubit allows me to dive deeper into user behavior and trends.

  ### 15. Providing clearer visibility into product analytics than Adobe

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 17, 2024

**What do you like best about Kubit?**

The integration process was straightforward and well-supported by the Kubits team and Rachel in particular. Their documentation and customer support ensured a smooth transition with minimal downtime.

**What do you dislike about Kubit?**

The UI and ease of use from a business user perspective is not the most user friendly analytics tool I have used in prior roles. There is certinaly an element of required knowledge of Sql. 

The process of creating workspace reports and dashboards can be nuanced and cumbersome requiring assistance from Kubit's CSM/Support.

**What problems is Kubit solving and how is that benefiting you?**

Creating customer segments/cohorts has been valuable in understanding patterns and behaviors.

  ### 16. Kubit is a great tool for analytics

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.)

**Reviewed Date:** May 21, 2024

**What do you like best about Kubit?**

Kubit has been very helpful in helping our team understand how users interact with our application. It gives people in the company the ability to create their own dashboard and invetigate questions without the need of a business analyst

**What do you dislike about Kubit?**

There's a learning curve to understand how the tool works

**What problems is Kubit solving and how is that benefiting you?**

Kubit allows me to understand how users are interacting with our app and monitor the health of KPIs on daily basis

  ### 17. Great customer service, cool product

**Rating:** 3.5/5.0 stars

**Reviewed by:** Jiji C. | Enterprise (> 1000 emp.)

**Reviewed Date:** January 30, 2024

**What do you like best about Kubit?**

I like my rep and how responsive they are assisting with questions and teaching me how to accomplish my goals. I also like that it is relatively easy to use.

**What do you dislike about Kubit?**

I dislike that some features are missing that I would have expected in a production-level tool but I do like how quickly they are adding new features as well as how innovative some of them are.

**What problems is Kubit solving and how is that benefiting you?**

Needing a visualization tool that is easy to use for non technical people.

  ### 18. Kubit is a must have tool for product analytics.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kashif Z. | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 11, 2023

**What do you like best about Kubit?**

Rachel. She is our dedicated customer sucess manager. She has been with us every step of the way, ensuring smooth implementation, answering questions, and helping us get the most out of the tool.

**What do you dislike about Kubit?**

New users should expect a bit of a learning curve at first. The sheer number of features and the UI can be daunting at first.

**What problems is Kubit solving and how is that benefiting you?**

Kubit has changed the way we understand our user's journey. The near real time analytics give us instant feedback on our product releases, letting us know if there any issues, and where we can make adjustments. With Kubit, we're able to make data driven decisions that improve our players experience and our company's bottom line.

**Official Response from Rachel Herrera:**

> Thank you for the kind words Kashif! It's a pleasure working with you and the team!

  ### 19. responsive and attentive consumer success team

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 12, 2023

**What do you like best about Kubit?**

true consideration of our company's needs in their product  roadmap

**What do you dislike about Kubit?**

the UI takes time to become comfortable. good for data people, less good for non-data people

**What problems is Kubit solving and how is that benefiting you?**

able to see results of our AB tests - integrates with AB testing platform data

  ### 20. A Leading Force in Data Analytics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 20, 2023

**What do you like best about Kubit?**

What I appreciate most about Kubit is its user-friendly design that streamlines data analysis. The
most impressive aspect is its ability to process data almost instantly, ensuring that we have the
latest and most reliable information at our disposal. This has significantly improved our strategic
planning.

**What do you dislike about Kubit?**

It's hard to find any major faults with Kubit. If pressed, I'd say that the sheer volume of features
can be a bit daunting initially. However, the support provided is outstanding.

**What problems is Kubit solving and how is that benefiting you?**

Kubit's Direct Connect integration was incredibly seamless. It enabled us to integrate effortlessly
with our existing data warehouse, saving us additional investment and time.

  ### 21. Cool Product with an Exciting Take on User Behavior Analytics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Logistics and Supply Chain | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 16, 2023

**What do you like best about Kubit?**

I used to spend many hours with my engineering team trying to troubleshoot metrics in our previous tool that didn’t match with my internal numbers. Now I don’t have to worry about it since they use a data warehouse native approach, which is exactly what we were looking for.

**What do you dislike about Kubit?**

We are trying to change our internal culture to be more data-driven and product adoption is important to us so we have to more trainings than we originally planned but Rachel is amazing to work with!

**What problems is Kubit solving and how is that benefiting you?**

Data Warehouse Native User Behavior Analytics, this is exactly what we are looking for and now we can continue to build our product instead of troubleshooting our analytics tool.

  ### 22. Good Experience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Melvyn  T. | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 12, 2023

**What do you like best about Kubit?**

Super Intuitive, Usable by Non-Tech Audiences as well

I like the Funnel and Path Features in Kubit

Good Customer Support

**What do you dislike about Kubit?**

Additional Complex Analysis, Stat Sig Calculation Std Dev Calculation

**What problems is Kubit solving and how is that benefiting you?**

Sometimes I get the data quickly from Kubit instead of writing SQL for 30 - 60 mins. It's the Time efficiency which helps me the most

  ### 23. Revolutionary Data Management Solution: Kubit Exceeds Expectations!"

**Rating:** 5.0/5.0 stars

**Reviewed by:** Walter  T. | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 02, 2023

**What do you like best about Kubit?**

What I like best about Kubit is its exceptional data management capabilities. The software offers a seamless and efficient way to organize, analyze, and visualize data, making it an invaluable tool for businesses and individuals. Kubit's user-friendly interface and intuitive features make it easy to navigate and utilize, even for those with limited technical expertise. The platform's advanced data manipulation options allow for in-depth exploration and insights, empowering users to make informed decisions based on accurate and up-to-date information. Additionally, Kubit's robust security measures ensure the confidentiality and integrity of sensitive data, giving users peace of mind. Kubit's ability to streamline data management processes and enhance data-driven decision-making is impressive.

**What do you dislike about Kubit?**

While Kubit offers an array of impressive features, a few aspects could be improved. One of the areas that I find lacking is the limited integration options with other software and platforms. It would be beneficial if Kubit had better compatibility and seamless integration with popular data analysis, visualization tools, and shared data storage systems. This would enable smoother workflows and allow users to leverage their existing data infrastructure more effectively. Although Kubit provides a user-friendly interface, there could be more comprehensive and easily accessible documentation or tutorials to help users navigate and maximize the software's capabilities. Expanding the available resources would reduce the learning curve and facilitate faster and more efficient platform adoption. Overall, while Kubit is an exceptional data management solution, addressing these areas for improvement would enhance its overall user experience.

**What problems is Kubit solving and how is that benefiting you?**

Kubit effectively solves several critical problems related to data management and analysis, greatly benefiting users like myself. Firstly, it streamlines the data organization process by providing a centralized platform where I can store, categorize, and access my data effortlessly. This eliminates the need for scattered files and folders, saving time and ensuring data integrity.

  ### 24. Savvy way to democratize data for less technical users for behavioral analytics

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 31, 2023

**What do you like best about Kubit?**

Really great customer service and response time. Bugs and not-bugs (just user error) are reviewed with kindness. The tool itself is fairly easy to use, users can query analytics event data quickly and filter with a quick and efficient search of property values.  You can also build statistics on the fly, extend timeframes with a couple clicks, and apply filters really easily. Love the version control that's built into each data pull.

**What do you dislike about Kubit?**

The lack of maneuverability of chart outputs sometimes forces users to default to just downloading the data and using another solution like Google Sheets. There's also no way to filter data by sample size for statistics or a way to ignore outliers.

**What problems is Kubit solving and how is that benefiting you?**

Users are able to create their own dashboards and the product analytics team is able to examine and bifocate questions into true bugs or user error. 

Funnel is pivotal for the organization and doing it with ad-hoc sql queries is expensive and difficult to maintain.

  ### 25. Solution to monitor main KPIs with easy interface

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jhanett M. | Technical Product Manager of Performance and Platforms, Enterprise (> 1000 emp.)

**Reviewed Date:** October 11, 2023

**What do you like best about Kubit?**

It's simple and straightforward 
You can leave running analysis and work on something else
You have alerts based on Z scores
Great customer support

**What do you dislike about Kubit?**

A little bit slow
I wish to have an API to send data from kubit

**What problems is Kubit solving and how is that benefiting you?**

Monitor main KPIs with alerts capabilities

  ### 26. Kubit Experience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jeff Y. | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 12, 2023

**What do you like best about Kubit?**

It's easily learnable for users that do not have experience using this

**What do you dislike about Kubit?**

understanding the definitions of different users

**What problems is Kubit solving and how is that benefiting you?**

Feature adoption and how they behave

  ### 27. Best Data Tool Ever!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 20, 2023

**What do you like best about Kubit?**

Super easy to use, the dashboards are really simple, the ability to create cohorts that I can then
send downstream is lifechanging, and the team is there is phenomenal.

**What do you dislike about Kubit?**

Sometimes we have to go through their support to make changes to our data model but the
turnaround time is quicker than I have ever experienced with any other vendor.

**What problems is Kubit solving and how is that benefiting you?**

Creating complex cohorts of users simply which we then use to active users with our marketing
tools

  ### 28. Best tool for analyzing user data

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Hardware | Enterprise (> 1000 emp.)

**Reviewed Date:** December 05, 2023

**What do you like best about Kubit?**

The tool is easy to use and combines the ability to analyze different types of data with simplified user interface.

**What do you dislike about Kubit?**

Sometimes the rate of production iteration is so fast it can be hard to stay current on all of o the updates.

**What problems is Kubit solving and how is that benefiting you?**

They are able to connect directly with my Snowflake Data Warehouse and that allows us to use Zero ETLs which reduces our internal resource requirements.

  ### 29. Product Analytics Tool without the Pain

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 19, 2023

**What do you like best about Kubit?**

Easy to use tool that has the correct data for analysis

**What do you dislike about Kubit?**

Sometime the product can be buggy but that is quickly fixed

**What problems is Kubit solving and how is that benefiting you?**

Making the data match up with my internal numbers

  ### 30. Kubit is quick and user-friendly

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.)

**Reviewed Date:** October 12, 2023

**What do you like best about Kubit?**

Ease of use and quick way to look at product data to provide actionable insights. The dashboards and filters help us monitor KPIs daily

**What do you dislike about Kubit?**

There are some limitations to their features but the team is very quick to answer all questions and make changes based on feedback

**What problems is Kubit solving and how is that benefiting you?**

Helps bridge the gap between product and data by allowing us to easily monitor major KPIs and Product releases

  ### 31. Kubit control your product analytics

**Rating:** 4.0/5.0 stars

**Reviewed by:** Yehia R. | Helicopter Pilot, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 31, 2023

**What do you like best about Kubit?**

Kubit takes control of your product analytics

**What do you dislike about Kubit?**

Self-service optimization with Mo-ETL integration

**What problems is Kubit solving and how is that benefiting you?**

Kubit helps the industry leaders take their product analytics to the next level



- [View Kubit pricing details and edition comparison](https://www.g2.com/products/kubit/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+06%3A12%3A20+-0500&secure%5Bsession_id%5D=93317e1c-302d-48a3-9756-5e122f4f365b&secure%5Btoken%5D=83ea0d614db88219ac3416a52d5055778737d8821ee384393365ea275fe209d0&format=llm_user)
## Kubit Integrations
  - [BigQuery SSIS Components by Devart](https://www.g2.com/products/bigquery-ssis-components-by-devart/reviews)
  - [Databricks](https://www.g2.com/products/databricks/reviews)
  - [Redshift](https://www.g2.com/products/redshift/reviews)
  - [RedShift](https://www.g2.com/products/redshift-redshift/reviews)

## Kubit Features
**Metrics**
- Sessions - Digital Analytics
- Engagement
- Entry and Exit Pages
- Standard Event Tracking
- Custom Event Tracking
- Retention
- Return
- Conversions
- Funnels

**User Identification**
- Demographics
- User Segmentation
- Geolocation

**Product Analytics**
- Account-Level Analytics
- User-Level Analytics
- Segmentation
- Funnels
- Alerts
- Multi-Product Analytics
- User Scoring
- Integrations

**Platform Basics**
- Dynamic Segmentation
- Journey Optimization

**Reporting**
- Real-Time Reporting
- Trending
- Retroactive Reporting
- Segmentation
- Mobile Reporting
- Unification Across Devices
- Custom Reports and Dashboards

**Tracking & Reporting**
- Custom Event Tracking
- Real-Time Insights
- Attribution
- Dashboard
- User Path Tracking
- User Activity History

**Marketing Operations**
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access
- Spend Management
- White Label

**Platform Data**
- Journey Reporting
- Trends Reporting
- Dashboards
- Advanced Data Filtering

**Agentic AI - Product Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance

**Other**
- User Data
- Site Search Reporting
- Load Time Monitoring
- Campaign Tracking
- E-Commerce
- Promotional Messages
- Administration Alerts

**Metrics**
- Engagement
- Exit Tracking
- Retention
- Return
- Conversions

**Platform Additional Functionality**
- Journey Mapping
- Integrations
- Automated Alerts

**Behavioral Analytics - Product Analytics**
- Multi-Product Analytics
- User level Analytics
- Account level Analytics
- Segmentation
- Funnels

**Campaign Activity**
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
- Multichannel Tracking
- Brand Optimization
- Predictive Analytics

**Agentic AI - Customer Journey Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance

**Agentic AI - Marketing Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

**Agentic AI - Digital Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance
- Decision Making

**Platform Infrastructure - Product Analytics**
- Cross System integrations
- Alerts
- Integrations

**AI driven optimization - Product Analytics**
- User scoring
- Adaptive learning
- Automated insights
- Autonomous task execution

**Administration**
- API / Integrations
- QA Testing
- Performance and Reliability
- User, Role, and Access Management

## Top Kubit Alternatives
  - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - 4.5/5.0 (2,792 reviews)
  - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,245 reviews)
  - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) - 4.4/5.0 (1,741 reviews)

