# Best Mobile App Analytics Tools - Page 2

  *By [Adam Crivello](https://research.g2.com/insights/author/adam-crivello)*

   Mobile app analytics tools enables companies to track activity related to in-app sessions and user behavior. These products help measure mobile app opens and downloads, as well as locate user exit points, track the amount of time spent in an app, and construct funnels to track user activity. This software can report on this data in a variety of ways, such as real-time usage, trends over time, location segmentation, and device or operating system attributes. Data can be used by marketing teams to understand regional popularity or demographic analysis. Sales and other departments can also utilize data provided through mobile app analytics products.

While some mobile app analytics products solely address app analytics, others can be used for both app and [digital analytics](https://www.g2.com/categories/digital-analytics). Mobile app analytics are also popular with mobile game developers, specifically for those looking for a [Unity analytics](https://learn.g2.com/unity-analytics) solution.

To qualify for inclusion in the Mobile App Analytics category, a product must:

- Provide data regarding an app’s user behavior 
- Provide information about demographics or regional use 
- Display trends or market behaviors 
- Analyze customer satisfaction and usage 
- Produce reports outlining multiple factors analyzed 





## Category Overview

**Total Products under this Category:** 92


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 28,500+ Authentic Reviews
- 92+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best Mobile App Analytics Tools At A Glance

- **Leader:** [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
- **Highest Performer:** [Glassbox](https://www.g2.com/products/glassbox/reviews)
- **Easiest to Use:** [Glassbox](https://www.g2.com/products/glassbox/reviews)
- **Top Trending:** [PostHog](https://www.g2.com/products/posthog/reviews)
- **Best Free Software:** [Mixpanel](https://www.g2.com/products/mixpanel/reviews)


## Top-Rated Products (Ranked by G2 Score)
  ### 1. [Similarweb App Intelligence](https://www.g2.com/products/similarweb-app-intelligence/reviews)
  Similarweb App Intelligence helps product, growth and marketing teams win in the app economy with unmatched market-wide visibility. Covering 4M+ iOS and Android apps across 58 markets with rich historical data, Similarweb shows how, why and where apps grow so teams can benchmark performance, spot market trends early and make data-backed moves. Here’s what Similarweb unlocks for your team: - Benchmark competitors end to end Compare store performance, active users, sessions, retention and revenue with detailed resolution. -Discover new audiences and markets Use audience demographics and cross-app usage insights across 58 countries to guide expansion decisions. - Build smarter app roadmaps Analyze reviews, ratings, and competitor growth drivers to prioritize the right product investments. - Connect web and app behavior Understand total market share, cross-platform journeys, and emerging consumer trends in one view. - Power sales with SDK intelligence Track 2,800+ SDKs across 32 categories to uncover competitor tools and build targeted lead lists. - Access data flexibly, ready for AI workflows Use the platform, API, or custom data feeds. Plug app data directly into your own AI agents to make the magic happen.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 62

**User Satisfaction Scores:**

- **Return:** 9.3/10 (Category avg: 8.5/10)
- **Retention:** 9.2/10 (Category avg: 8.5/10)
- **Engagement:** 9.4/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Similarweb](https://www.g2.com/sellers/similarweb)
- **Year Founded:** 2007
- **HQ Location:** New York
- **Twitter:** @Similarweb (62,027 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/429838/ (1,286 employees on LinkedIn®)
- **Ownership:** NYSE: SMWB

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Marketing and Advertising
  - **Company Size:** 49% Small-Business, 33% Mid-Market


#### Pros & Cons

**Pros:**

- Analytics (1 reviews)
- Competitor Analysis (1 reviews)
- Competitor Insights (1 reviews)
- Comprehensive Data (1 reviews)
- Data Accuracy (1 reviews)

**Cons:**

- Competitor Analysis (1 reviews)
- Dashboard Issues (1 reviews)
- Dashboard Usability (1 reviews)
- Improvements Needed (1 reviews)
- Inadequate Competitor Analysis (1 reviews)

  ### 2. [Contentsquare](https://www.g2.com/products/contentsquare/reviews)
  Contentsquare is the AI-powered, all-in-one experience intelligence platform that helps teams understand why customers engage or abandon—and what to do about it. Trusted by 2,000+ enterprise brands, Contentsquare automatically captures high-fidelity behavioral and performance data across web and mobile, transforming it into actionable insights that drive conversion, reduce frustration, and increase customer lifetime value. Unlike traditional analytics that tell you what happened, Contentsquare shows you why it happened—with immersive visualizations, AI-powered insights, and connected analysis across Experience Analytics, Experience Monitoring, Product Analytics, and Voice of Customer.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 610

**User Satisfaction Scores:**

- **Return:** 8.9/10 (Category avg: 8.5/10)
- **Retention:** 8.8/10 (Category avg: 8.5/10)
- **Engagement:** 9.2/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Contentsquare](https://www.g2.com/sellers/contentsquare)
- **Company Website:** https://www.contentsquare.com
- **Year Founded:** 2012
- **HQ Location:** Paris
- **Twitter:** @Contentsquare (6,569 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2566485/ (1,745 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Digital Analyst, Digital Experience Manager
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 45% Enterprise, 32% Mid-Market


#### Pros & Cons

**Pros:**

- Insights (40 reviews)
- Analytics (32 reviews)
- Ease of Use (32 reviews)
- Customer Understanding (22 reviews)
- Journey Analysis (20 reviews)

**Cons:**

- Complex Features (11 reviews)
- Missing Features (11 reviews)
- Complexity (10 reviews)
- Improvements Needed (10 reviews)
- Learning Curve (10 reviews)

  ### 3. [UXCam](https://www.g2.com/products/uxcam/reviews)
  UXCam is a product analytics platform with integrated AI analyst, for mobile apps and websites. The company serves companies in 50+ countries and processes 100B+ data points every month. With UXCam, you can create funnels, retention charts, and dashboards to see what percentage of people are dropping off at each stage. Once you see a drop-off, you can zoom in and look at the recordings and heatmaps to understand why it happened. Book a free & quick demo on the UXCam website to learn more.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 209

**User Satisfaction Scores:**

- **Return:** 8.2/10 (Category avg: 8.5/10)
- **Retention:** 8.2/10 (Category avg: 8.5/10)
- **Engagement:** 8.7/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [UXCam](https://www.g2.com/sellers/uxcam)
- **Year Founded:** 2014
- **HQ Location:** San Francisco, California
- **Twitter:** @uxcam (2,147 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/ux-cam/ (80 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Product Manager
  - **Top Industries:** Financial Services, Computer Software
  - **Company Size:** 56% Small-Business, 29% Mid-Market


#### Pros & Cons

**Pros:**

- Session Replay (8 reviews)
- Customer Support (6 reviews)
- Error Tracking (6 reviews)
- User Behavior Tracking (6 reviews)
- Heatmaps (5 reviews)

**Cons:**

- Dashboard Issues (3 reviews)
- Search Difficulty (3 reviews)
- Cluttered Interface (2 reviews)
- Data Overload (2 reviews)
- Filtering Issues (2 reviews)

  ### 4. [Chartbeat](https://www.g2.com/products/chartbeat/reviews)
  Chartbeat, Inc. includes four product lines — Chartbeat, Tubular, Lineup, and FatTail — and combines analytics that power smarter audience strategies with revenue solutions that simplify ad operations and accelerate monetization. See how Chartbeat, Inc. is shaping the future of media strategy and revenue. https://lp.chartbeat.com/chartbeat-inc Chartbeat, the content intelligence platform for publishers, empowers media companies to build loyal audiences with real-time and historical editorial analytics across desktop, social, and mobile platforms. Chartbeat helps digital publishing organizations understand what, within their content, is keeping people engaged. Partnering with over 60,000 media brands across 70+ countries, Chartbeat’s real-time and historical dashboards, in-depth headline testing and in-page optimization tools, robust reporting, and more help the world’s leading media organizations understand, measure, and build business value from the attention earned by their written and video content.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 68

**User Satisfaction Scores:**

- **Return:** 9.6/10 (Category avg: 8.5/10)
- **Retention:** 9.4/10 (Category avg: 8.5/10)
- **Engagement:** 10.0/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Chartbeat](https://www.g2.com/sellers/chartbeat)
- **Year Founded:** 2009
- **HQ Location:** New York, NY
- **Twitter:** @Chartbeat (24,220 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1004390/ (127 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Online Media, Broadcast Media
  - **Company Size:** 49% Mid-Market, 26% Enterprise


  ### 5. [Branch](https://www.g2.com/products/branch/reviews)
  Branch provides reliable deep linking and attribution for every paid, owned, and earned marketing channel. Trusted to maximize the value of their evolving digital strategies, world-class brands like Instacart, Western Union, NBCUniversal, ZocDoc and Sephora rely on Branch to acquire users, retain customers and drive more conversions. Increase team efficiency with Branch. Easily deploy and scale deep linking and campaign measurement across all marketing channels. Deliver better experiences with Branch. Route users where you want them to go, regardless of their platform or device, reliably and always. Make smarter investments with Branch. Increase ROI with accurate insight into omni-channel campaigns, without running privacy risks. There isn’t a linking use case Branch can’t solve. Guiding new or returning web visitors to your app Problem: Your mobile website gets a lot of traffic, but it’s not optimized for conversions and engagement compared to your mobile app. Solution: Convert casual web visitors into loyal app users with custom, targeted smart banners that carry context through install for a stellar first impression. If they land on your website in the future, smart banners seamlessly direct app them to the content they’re viewing in your mobile app. Maximizing app install ad success Problem: You spend valuable ad dollars capturing new app users, but in today’s privacy-focused environment, it’s harder than ever to get useful, unbiased attribution data. Solution: We not only provide accurate, deduplicated install attribution but also deliver users to specific content in your app post install, increasing their likelihood to convert. Optimizing mobile reengagement ad campaigns Problem: Reengaging existing users is critical to maximizing your user lifetime value (LTV), but privacy regulations can complicate the tracking and attribution of these efforts. Solution: We help you build precise audience segments based on previous user behaviors and engagements. This allows you to target users with tailored reengagement campaigns and measure the impact with privacy-preserving attribution data. Measuring CTV campaigns Problem: Users are spending more time on connected TV (CTV) devices and platforms than ever before, but marketers investing in CTV ads struggle to accurately understand their downstream conversion events, and few measurement solutions are suited for CTV’s unique challenges. Solution: We make it effortless to track and attribute CTV ad performance to downstream engagements with accurate, unbiased measurement. It’s now easier to optimize and justify your CTV marketing budget with clear insights into holistic campaign effectiveness. Delivering email readers directly to your app Problem: There are many edge cases to solve for when linking out of the email channel, and email click analytics alone won’t show you pivotal insights such as if someone purchases in-app days after clicking an email. Solution: We solve linking on mobile. With extensive email service provider (ESP) integrations and a team deeply familiar with the challenges on mobile, we improve the email workflow, provide more contextual user experiences, increase email revenue, and provide new down-funnel attribution from email. Measuring web SEO traffic to the app Problem: Search engine optimization (SEO) teams spend countless hours optimizing search results. Enabling deep linking historically meant losing visibility into their efforts, missing key performance indicator (KPI) goals, and working around blind spots in their overall marketing strategy. Solution: Our SEO App Attribution solution provides insight into app opens and down-funnel events coming from organic search traffic, helping marketers unlock the value and ROI of SEO in the context of mobile app engagement, improving decision-making across marketing channels. Enabling and measuring offline to app experiences Problem: Customers expect to be able to use your app at any stage of the customer journey, and you need a way to move your users from offline into your app. QR codes have taken off, but a lot of QR codes are not optimized for app engagement. Solution: We make it easy to create custom, dynamic QR codes that align with your brand’s look and feel for a seamless user experience. Effortlessly manage routing destinations to keep campaigns fresh, and track downstream performance in one place to optimize acquisition, engagement, and ultimately LTV from offline, desktop, or over-the-top (OTT). Breaking out of walled gardens Problem: Social platforms load an in-app browser designed to keep app users in a walled version of their website. You’re missing out on driving engagement and conversions every time your users are stuck within a walled garden instead of on your native app. Solution: Our branded short links can be scaled across social channels to take app users from content in a social post to the same content in your app (or after install for new users). With cross-channel analytics, you’ll unlock insight into organic social as an acquisition channel and attribute downstream events to the social campaign that drove them. Reducing your cost to serve Problem: You spent time, money, and resources building an awesome app, but high volumes of customer inquiries are still directed to costly support channels. Solution: Branch links and QR codes guide users to your app to complete key actions. By redirecting users from expensive channels like phone support to more cost-effective self-service options in the app, Branch helps you lower operational costs while simultaneously delivering a great customer experience.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 436

**User Satisfaction Scores:**

- **Return:** 8.1/10 (Category avg: 8.5/10)
- **Retention:** 8.1/10 (Category avg: 8.5/10)
- **Engagement:** 8.2/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Branch](https://www.g2.com/sellers/branch-51b48ed1-3e6f-4f48-9ed7-9bac8ffd887d)
- **Company Website:** https://branch.io
- **Year Founded:** 2014
- **HQ Location:** Palo Alto, California
- **Twitter:** @branchmetrics (9,450 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3813083/ (517 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Product Manager, CEO
  - **Top Industries:** Financial Services, Marketing and Advertising
  - **Company Size:** 42% Small-Business, 33% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (4 reviews)
- Customer Support (3 reviews)
- Easy Integrations (3 reviews)
- Link Tracking (3 reviews)
- Tracking Capabilities (3 reviews)

**Cons:**

- Poor Customer Support (2 reviews)
- Setup Issues (2 reviews)
- Complex Navigation (1 reviews)
- Complex Setup (1 reviews)
- Dashboard Issues (1 reviews)

  ### 6. [Heap](https://www.g2.com/products/heap/reviews)
  Heap is the only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight. - Improve customer experience: Pinpoint exactly where users are struggling and quickly make improvements to the customer experience, ensuring an intuitive, enjoyable user experience. - Speed time-to-market and optimize the impact of product and business teams: Rather than relying purely on gut instinct, leverage digital engagement data to test hypotheses and answer questions as they arise. With data-driven insights, confidently bring new features & experiences to market. - Build increasingly valuable features and experiences: Leverage data to build consensus on engineering investments that can be clearly tied to business outcomes. -Understand the full user journey: With native session replay, a complete data foundation, and automated data science, only Heap can surface the insights teams need to win. Over 8,000 businesses use Heap to drive business impact by delivering better experiences and better products. Customers include companies in B2B SaaS, eCommerce, and Financial Services such as Twilio, Logitech, Snapfish, Eventbrite, Esurance, Northwestern Mutual, and e\*Trade.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 1,074

**User Satisfaction Scores:**

- **Return:** 8.2/10 (Category avg: 8.5/10)
- **Retention:** 8.0/10 (Category avg: 8.5/10)
- **Engagement:** 8.3/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Contentsquare](https://www.g2.com/sellers/contentsquare)
- **Year Founded:** 2012
- **HQ Location:** Paris
- **Twitter:** @Contentsquare (6,569 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2566485/ (1,745 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Product Manager, Software Engineer
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 54% Mid-Market, 35% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (7 reviews)
- Insights (5 reviews)
- Automation (4 reviews)
- Efficiency (4 reviews)
- Intuitive (4 reviews)

**Cons:**

- Data Inaccuracy (4 reviews)
- Data Management Issues (3 reviews)
- Slow Performance (3 reviews)
- Complex Features (2 reviews)
- Data Management (2 reviews)

  ### 7. [TelemetryDeck](https://www.g2.com/products/telemetrydeck/reviews)
  TelemetryDeck is a privacy-first analytics platform designed for product teams developers who want to understand their users — without ever compromising their privacy. Founded in 2020 in Augsburg, Germany, TelemetryDeck helps thousands of developers and companies worldwide make data-driven decisions in a fully GDPR-compliant way. Key Features - Privacy-First Analytics: Collects no personal data, uses double-hashing and anonymization by design. - Real-Time Dashboards: Instant insights into user engagement, retention, and growth. - Powerful Notebooks: Flexible queries and visualizations to explore data interactively. - Funnels & Activation Metrics: Understand onboarding, conversion, and retention without tracking individuals. - Easy SDK Integration: Native SDKs for Swift, Kotlin, Flutter, React Native, and more. - Enterprise-Ready: SSO (Okta), dedicated namespaces, and custom support options available. Why TelemetryDeck TelemetryDeck helps developers and product teams understand how people use their products — ethically, securely, and affordably. By anonymizing all personally identifiable information, TelemetryDeck ensures full compliance with global privacy laws while still providing meaningful, actionable analytics. Our customers use TelemetryDeck to: - Optimize app performance and user experience - Track feature adoption and engagement - Report KPIs to stakeholders confidently - Replace invasive analytics tools like Google Analytics or Firebase with a privacy-safe alternative TelemetryDeck: analytics you can be proud of.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 12

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [TelemetryDeck](https://www.g2.com/sellers/telemetrydeck)
- **Year Founded:** 2021
- **HQ Location:** Augsburg, DE
- **LinkedIn® Page:** https://www.linkedin.com/company/telemetrydeck/ (4 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software
  - **Company Size:** 83% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (8 reviews)
- Setup Ease (8 reviews)
- Simple (5 reviews)
- Dashboard Design (3 reviews)
- Affordable (2 reviews)

**Cons:**

- Complexity (3 reviews)
- Lacking Features (2 reviews)
- Limited Features (2 reviews)
- Steep Learning Curve (2 reviews)
- Error Handling (1 reviews)

  ### 8. [Smartlook](https://www.g2.com/products/smartlook/reviews)
  Smartlook is an analytics solution for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind your users' actions. Learn more about our features ↩️ Brands can easily understand how customers precisely interact with their website and app by: - Watching recordings of every user, and seeing exactly what they see, down to the same resolution. - Using automatically tracked events generated within the website/app, from tapping a button to typing text. - Building conversion funnels and finding out where most of their users are leaving the website/app (and seeing what they did before they left). - Creating heatmaps of visitors’ clicks, scrolls, and moves, to highlight popular elements. Smartlook cuts out all the guesswork and gathers brands’ app data together on one central dashboard, which enables sharing and collaborating with colleagues. This means clear, data-driven decision-making for product managers, marketers, UX designers, and developers to constantly improve each website and app by reducing churn rates, boosting conversions, identifying and fixing bugs, and improving UX.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 836

**User Satisfaction Scores:**

- **Return:** 8.0/10 (Category avg: 8.5/10)
- **Retention:** 8.1/10 (Category avg: 8.5/10)
- **Engagement:** 8.8/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Cisco](https://www.g2.com/sellers/cisco)
- **Year Founded:** 1984
- **HQ Location:** San Jose, CA
- **Twitter:** @Cisco (720,884 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/cisco/ (95,742 employees on LinkedIn®)
- **Ownership:** NASDAQ:CSCO

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Owner
  - **Top Industries:** Computer Software, Marketing and Advertising
  - **Company Size:** 85% Small-Business, 12% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (3 reviews)
- Insights (3 reviews)
- Analytics (2 reviews)
- Free Usage (2 reviews)
- User Interface (2 reviews)

**Cons:**

- Cluttered Interface (1 reviews)
- Complex Features (1 reviews)
- Dashboard Issues (1 reviews)
- Data Retention (1 reviews)
- Delays (1 reviews)

  ### 9. [Qonversion](https://www.g2.com/products/qonversion/reviews)
  In-app subscription monetization platform for mobile apps: - Cross-platform in-app subscription infrastructure - Subscription analytics - Monetization A/B testing All in one place to help you grow your app faster. Qonversion allows fast in-app subscription implementation. It provides the back-end infrastructure to validate user receipts and manage cross-platform user access to paid content on your app, so you do not need to build your own server. Qonversion also provides comprehensive subscription analytics and out-of-the-box integrations with the leading marketing, attribution, and product analytics platforms.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 40

**User Satisfaction Scores:**

- **Return:** 8.1/10 (Category avg: 8.5/10)
- **Retention:** 8.1/10 (Category avg: 8.5/10)
- **Engagement:** 7.9/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Qonversion](https://www.g2.com/sellers/qonversion)
- **Year Founded:** 2019
- **HQ Location:** San Francisco, California
- **Twitter:** @qonversion (2 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/qonversion/ (17 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 98% Small-Business, 2% Mid-Market


#### Pros & Cons

**Pros:**

- Comprehensive Solutions (1 reviews)
- Dashboard Usability (1 reviews)
- Ease of Use (1 reviews)
- Easy Access (1 reviews)
- Easy Integrations (1 reviews)

**Cons:**

- Limited Features (1 reviews)
- Limited Options (1 reviews)

  ### 10. [Asodesk](https://www.g2.com/products/asodesk/reviews)
  One solution to grow your app business! Ecosystem for promoting mobile businesses. It includes tools and data for mobile marketing, working with product and app reviews, as well as training and agency services. Our products: 🚀 ASO tools. The complete set of tools for working with ASO. 🚀 Top charts & store analytics. The App Store and Google Play data research. 🚀 Analytics and replies to reviews. Professional tools for working with reviews. 🚀 StoreConsole. Application metadata management. 🚀 Competitive research. Tools for competitor application analysis. 🚀 App monitoring. Application position research. 🚀 App analytics. Analytics of application traffic sources. 🚀 Boost to the top. Incentivized installs from real users. 🚀 API. Build your own boards and get all the historical data through your interface. 🚀 Free tools. Find new keywords, analyze metrics, and get new insights for free.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 44

**User Satisfaction Scores:**

- **Return:** 9.4/10 (Category avg: 8.5/10)
- **Retention:** 8.8/10 (Category avg: 8.5/10)
- **Engagement:** 9.3/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Asodesk](https://www.g2.com/sellers/asodesk)
- **Year Founded:** 2016
- **HQ Location:** Nicosia, Egkomi
- **Twitter:** @ASOdesk (1,294 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/asodeskinc/ (19 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services, Computer Games
  - **Company Size:** 64% Small-Business, 32% Mid-Market


  ### 11. [Airbridge](https://www.g2.com/products/airbridge/reviews)
  Airbridge is a Mobile Measurement Partner (MMP) trusted by 600+ global apps like Nexon, KFC, and Alarmy. Attribute every conversion and link all your platforms—Android, iOS, SKAN, Web, PC, and Console—from one dashboard. Specializing in granular cross-platform, web-to-app and app-to-web measurement, Airbridge delivers in-depth cohort-level analysis of creatives, funnels, retention, ROAS, and predictive LTV. Unlike other MMPs, Airbridge offers advanced tools like ultra-granular dashboard filters, deep linking, customizable fraud prevention, and raw data exports — all without a paywall. Key feature strengths include: - Comprehensive Cross-Platform Tracking: Pull in data from web, app, PC/console, and SKAN for a truly unified, single-page view, simplifying complex decisions. - Ultra-Granularity: Get down to the precise details—keyword, creative, hourly, and minute-by-minute—for exact performance evaluation and optimization. - Seamless Deep Linking and Link Branding: Create smooth user journeys with branded, dynamic, and deferred deep linking, sending users directly to in-app content without friction. - Intelligent AI Capabilities: Ask questions, retrieve data, and get onboarding guidance through Airbridge Pilot, Airbridge MCP, and Onboarding Pilot. Airbridge maintains measurement partnerships with Google, Meta, Apple, and TikTok, among others, and is trusted by global brands such as Standard Chartered, Samsung Securities, Alarmy, Nexon, Segari, KFC, Descente, Amorepacific, and LOTTE ON. Airbridge is developed by AB180, Inc., an AdTech and MarTech company with 10+ years experience in developing AI-powered ad attribution, measurement, and monetization tools.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 29

**User Satisfaction Scores:**

- **Return:** 10.0/10 (Category avg: 8.5/10)
- **Retention:** 10.0/10 (Category avg: 8.5/10)
- **Engagement:** 8.3/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [AB180, Inc.](https://www.g2.com/sellers/ab180-inc)
- **Company Website:** https://www.airbridge.io/
- **Year Founded:** 2015
- **HQ Location:** Seoul, Republic of Korea
- **Twitter:** @AirbridgeHQ (113 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/78384907 (74 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 59% Small-Business, 38% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (13 reviews)
- Ease of Use (9 reviews)
- Features (8 reviews)
- Customer Insights (7 reviews)
- Integrations (7 reviews)

**Cons:**

- Slow Loading (3 reviews)
- Integration Difficulty (2 reviews)
- Integration Issues (2 reviews)
- Slow Performance (2 reviews)
- Attribution Issues (1 reviews)

  ### 12. [Countly](https://www.g2.com/products/countly/reviews)
  Countly is a first-party digital analytics and customer engagement platform that gives organizations complete ownership of their data and product intelligence - across every device, channel, and deployment model. Built for teams that value privacy, autonomy, and long-term trust, Countly lets you capture, analyze, and act on behavioral data in real time, without the compromises of black-box SaaS tools and shared-clouds. With Countly, you control what’s tracked, where it’s stored, and how it’s used - whether on-premises or in your private cloud.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 20

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Countly](https://www.g2.com/sellers/countly)
- **Year Founded:** 2013
- **HQ Location:** London, United Kingdom
- **Twitter:** @gocountly (6,776 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/countly/ (40 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services
  - **Company Size:** 55% Small-Business, 45% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (1 reviews)

**Cons:**

- Lack of Recommendations (1 reviews)
- Limitations (1 reviews)
- Limited Features (1 reviews)
- Missing Features (1 reviews)

  ### 13. [MightySignal](https://www.g2.com/products/mightysignal/reviews)
  MightySignal provides mobile app and SDK intelligence for prospecting, churn reduction, and spying on the competition. Our data system gathers intelligence straight from sources like Apple and Google on SDKs, mobile ads, rank changes, and more. Sales and marketing teams rely on MightySignal to power key decisions in prospecting, lead qualifying, market sizing, and more.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 20

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [MightySignal](https://www.g2.com/sellers/mightysignal)
- **Year Founded:** 2014
- **HQ Location:** Las Vegas, Nevada
- **Twitter:** @MightySignal (470 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/4539042/ (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Internet
  - **Company Size:** 43% Small-Business, 38% Mid-Market


  ### 14. [Alchemer Digital](https://www.g2.com/products/alchemer-digital/reviews)
  Alchemer Mobile is a mobile customer-feedback product for in-app engagement, retention, and feedback collection. Alchemer Mobile helps mobile product managers, product marketers, and customer experience professionals gather actionable feedback to improve their mobile customer engagement, retention, and experience. This is why many of the largest brands in the world, including, CNN, JetBlue, eBay, Safeway, and FanDuel, engage their mobile customers with Alchemer Mobile.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 181

**User Satisfaction Scores:**

- **Retention:** 6.7/10 (Category avg: 8.5/10)
- **Engagement:** 8.3/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Alchemer ](https://www.g2.com/sellers/alchemer)
- **HQ Location:** Louisville, CO
- **Twitter:** @AlchemerHQ (7,033 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/712662/ (229 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Senior Product Manager, Product Manager
  - **Top Industries:** Telecommunications, Financial Services
  - **Company Size:** 45% Enterprise, 38% Mid-Market


  ### 15. [Kochava](https://www.g2.com/products/kochava/reviews)
  Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 131

**User Satisfaction Scores:**

- **Return:** 7.8/10 (Category avg: 8.5/10)
- **Retention:** 7.6/10 (Category avg: 8.5/10)
- **Engagement:** 8.0/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Kochava](https://www.g2.com/sellers/kochava)
- **Company Website:** https://www.kochava.com
- **Year Founded:** 2011
- **HQ Location:** Sandpoint, US
- **Twitter:** @kochava (12 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2377474/ (168 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Entertainment
  - **Company Size:** 39% Mid-Market, 31% Enterprise


#### Pros & Cons

**Pros:**

- Customer Support (21 reviews)
- Ease of Use (15 reviews)
- Attribution (11 reviews)
- Analytics (8 reviews)
- Helpful (8 reviews)

**Cons:**

- Poor UI (6 reviews)
- Complex Features (5 reviews)
- Learning Difficulty (5 reviews)
- Not Intuitive (5 reviews)
- UX Improvement (5 reviews)

  ### 16. [Nvecta](https://www.g2.com/products/nvecta/reviews)
  Nvecta is an AI-powered marketing automation and CDP solution. It provides an omnichannel experience that helps you reach your desired audience through email, SMS, push notifications, pop-ups, and much more. With Nvecta, you can send automated campaigns to target your audience at the right time. Moreover, it allows you to send personalized campaigns to connect with your audience on a more personal level. Its easy-to-use interface, along with a drag-and-drop editor, makes it easier to customize your campaigns and journeys. Its in-depth campaign analytics help you measure campaign performance and adjust your campaigns accordingly. Key Features Real-time Data & Personalization Segmentation & Targeting Omnichannel Communication A/B Testing Analytics & Reporting Exit-Intent Targeting Drip Campaigns Dynamic Content Injection Seamless Third-Party App Integration


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 332

**User Satisfaction Scores:**

- **Return:** 9.2/10 (Category avg: 8.5/10)
- **Retention:** 7.5/10 (Category avg: 8.5/10)
- **Engagement:** 7.8/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Nvecta](https://www.g2.com/sellers/nvecta)
- **Year Founded:** 2011
- **HQ Location:** Delhi, IN
- **LinkedIn® Page:** https://www.linkedin.com/company/nvecta/ (58 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Search Engine Optimization Executive, Search Engine Optimization Specialist
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 69% Small-Business, 28% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (157 reviews)
- Helpful (148 reviews)
- Automation (145 reviews)
- Customer Engagement (113 reviews)
- Customer Support (112 reviews)

**Cons:**

- Learning Curve (64 reviews)
- Missing Features (56 reviews)
- Expensive (50 reviews)
- Limited Customization (40 reviews)
- Limited Features (39 reviews)

  ### 17. [Kubit](https://www.g2.com/products/kubit/reviews)
  Kubit is the leading Customer Journey Analytics platform for enterprises. Through a revolutionary warehouse-native approach, Kubit empowers teams with self-service insights, rapid decision-making and full transparency – without engineering dependencies or vendor lock-in. Unlike incumbent solutions, Kubit eliminates data silos and black-boxes, allowing enterprises to analyze customer behavior directly from their existing data infrastructure like Snowflake, BigQuery or Databricks. Kubit provides the flexibility to unlock actionable insights from custom data models with both clickstream events and operational data, without compromising governance or control. Enterprises like Paramount, TelevisaUnivision and Miro trust Kubit not only for its agility and reliability but also for its unmatched customer support—with expert guidance and a customer-first approach that ensures success at every stage. For more information, visit kubit.ai.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 31

**User Satisfaction Scores:**

- **Return:** 9.8/10 (Category avg: 8.5/10)
- **Retention:** 10.0/10 (Category avg: 8.5/10)
- **Engagement:** 9.6/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Kubit](https://www.g2.com/sellers/kubit)
- **Company Website:** https://kubit.ai
- **Year Founded:** 2018
- **HQ Location:** Los Altos, California Twitter
- **Twitter:** @Kubit__ (61 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/kubit-ai/ (44 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Online Media
  - **Company Size:** 52% Mid-Market, 29% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (18 reviews)
- Insights (12 reviews)
- Helpful (11 reviews)
- Analytics (10 reviews)
- Customer Support (10 reviews)

**Cons:**

- Learning Curve (9 reviews)
- Steep Learning Curve (7 reviews)
- Difficult Learning (3 reviews)
- Lack of Information (3 reviews)
- Learning Difficulty (3 reviews)

  ### 18. [Apphud](https://www.g2.com/products/apphud/reviews)
  Apphud is the smartest way to integrate, measure and grow in-app purchases, including subscriptions, in iOS and Android apps. Made for leading mobile developers, marketers and product managers. Apphud provides a reliable subscriptions' infrastructure, deep real-time mobile analytics, powerful pricing A/B testing platform and tool set to increase app revenue, reduce churn and get customers insights.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 24

**User Satisfaction Scores:**

- **Return:** 9.8/10 (Category avg: 8.5/10)
- **Retention:** 9.8/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Apphud](https://www.g2.com/sellers/apphud)
- **Year Founded:** 2019
- **HQ Location:** San Francisco, US
- **Twitter:** @apphud (194 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/apphud (9 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software
  - **Company Size:** 72% Small-Business, 28% Mid-Market


  ### 19. [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews)
  mParticle, an end-to-end customer data platform (CDP), turns customer data into customer joy by seamlessly orchestrating the entirety of the customer data stack in real time. mParticle’s powerfully-configurable platform combines data activation, security, and AI predictions to help global brands like HBO Max, Marks & Spencer, JetBlue, and SoFi quickly and confidently use data to make decisions. mParticle has raised nearly $300M in funding. Founded in 2013, mParticle is headquartered in New York City with employees around the globe.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 175

**User Satisfaction Scores:**

- **Return:** 7.5/10 (Category avg: 8.5/10)
- **Retention:** 8.0/10 (Category avg: 8.5/10)
- **Engagement:** 8.3/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [ROKT](https://www.g2.com/sellers/rokt)
- **Company Website:** https://rokt.com
- **Year Founded:** 2012
- **HQ Location:** New York, US
- **Twitter:** @ROKT (1,132 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/rokt/ (771 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Product Manager, Data Analyst
  - **Top Industries:** Financial Services, Information Technology and Services
  - **Company Size:** 53% Mid-Market, 27% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (5 reviews)
- Insights (4 reviews)
- Customer Support (3 reviews)
- User Interface (3 reviews)
- Automation Efficiency (2 reviews)

**Cons:**

- Complexity (3 reviews)
- Learning Curve (3 reviews)
- Complex Configuration (2 reviews)
- Complexity Issues (2 reviews)
- Difficult Setup (2 reviews)

  ### 20. [Flurry Analytics](https://www.g2.com/products/flurry-analytics/reviews)
  Flurry Analytics is one of the world’s most recognized and adopted mobile app analytics solutions. It’s easy to use, powerful and completely free. Designed to help product, development and growth experts build apps users love, Flurry helps improve app engagement, run a data-driven product roadmap, boost user acquisition efforts and more. Flurry also includes crash reporting, push notification management and remote configuration. Flurry Analytics provides real-time metrics for iOS and Android apps around usage and retention as well as geographic, demographic and technographic insights. Tailor Flurry Analytics to your app by adding up to 500 custom events as well as unlimited parameters for uncompromised detail. Flurry also delivers on-demand, fast querying for easy slice-and dice to explore and segment your audience like never before. Finding key insights shouldn’t require you to be a SQL expert, wait to export data into a different system or pay upcharge fees for cloud usage. Conduct audience analysis, build funnels and view user paths like never before. View metrics by groups of apps or individually, and even compare iOS versus Android versions of your app side by side. Integrating Flurry’s lightweight SDK is simple and takes just minutes.


  **Average Rating:** 3.9/5.0
  **Total Reviews:** 37

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Verizon Media](https://www.g2.com/sellers/verizon-media)
- **Year Founded:** 2005
- **HQ Location:** San Francisco, CA
- **Twitter:** @FlurryMobile (16,247 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/430650/ (12 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 76% Small-Business, 16% Mid-Market


  ### 21. [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews)
  Quantum Metric is the customer-centered digital analytics platform for today’s leading organizations. Providing a simplified approach to monitor, diagnose and optimize the digital journeys that matter most, the Quantum Metric platform offers in-depth customer understanding, quantified and tied to core business objectives. Today, Quantum Metric captures insights from 40% of the world’s internet users, supporting global brands across every industry to get to the heart of their customer, with greater speed and efficiency. For more information about Quantum Metric, visit www.quantummetric.com.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 263

**User Satisfaction Scores:**

- **Return:** 8.2/10 (Category avg: 8.5/10)
- **Retention:** 8.3/10 (Category avg: 8.5/10)
- **Engagement:** 8.8/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Quantum Metric](https://www.g2.com/sellers/quantum-metric-c9ee7f75-688d-48f8-a8eb-b2d170bfa71c)
- **Company Website:** https://www.quantummetric.com
- **Year Founded:** 2015
- **HQ Location:** Colorado Springs, Colorado, United States
- **Twitter:** @quantummetric (672 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/quantum-metric/ (456 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Product Manager
  - **Top Industries:** Retail, Telecommunications
  - **Company Size:** 63% Enterprise, 25% Mid-Market


#### Pros & Cons

**Pros:**

- Insights (14 reviews)
- Ease of Use (12 reviews)
- Session Replay (10 reviews)
- Analytics (8 reviews)
- Easy Setup (6 reviews)

**Cons:**

- Learning Curve (8 reviews)
- Steep Learning Curve (7 reviews)
- Search Difficulty (6 reviews)
- Session Management (6 reviews)
- Replay Issues (5 reviews)

  ### 22. [HeadSpin](https://www.g2.com/products/headspin/reviews)
  HeadSpin is the world’s first Digital Experience AI Platform that combines cloud-hosted and on-prem global device infrastructure, test automation, and ML-driven performance & quality of experience analytics for mobile, web, audio, and video. HeadSpin empowers engineering, QA, operations, and product teams to assure optimal digital experiences across delivery channels throughout the development lifecycle. Learn more at www.HeadSpin.io . Global Device Infrastructure Allows end-to-end testing & monitoring with thousands of devices in hundreds of locations on real carrier and WiFi networks around the globe. No SDK required. Test Automation & APIs Integrates seamlessly into CI/CD workflows enabling functional and performance testing pre and post release. Support for all testing frameworks. Performance, QoE & Machine Learning Automatically surfaces issues and points to underlying root causes across all layers of the stack—from quantifying audio/video QoE to code and packet visibility. Insights-to-Actions Delivers regression and aggregation insights throughout the digital experience lifecycle, from planning and development to troubleticketing and operations. Trending, alerts, and analytics.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 28

**User Satisfaction Scores:**

- **Return:** 7.5/10 (Category avg: 8.5/10)
- **Retention:** 8.3/10 (Category avg: 8.5/10)
- **Engagement:** 7.9/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [HeadSpin](https://www.g2.com/sellers/headspin)
- **Year Founded:** 2015
- **HQ Location:** Sunnyvale, California
- **Twitter:** @headspin_io (1,510 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/6629540/ (228 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 46% Small-Business, 36% Enterprise


  ### 23. [Sensor Tower](https://www.g2.com/products/sensor-tower/reviews)
  Sensor Tower is a global provider of digital intelligence solutions, empowering companies to understand consumer behavior and market performance across mobile apps, digital platforms, and gaming ecosystems. Headquartered in San Francisco, Sensor Tower's insights are trusted by more than 2,500 enterprises worldwide.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 140

**User Satisfaction Scores:**

- **Return:** 7.5/10 (Category avg: 8.5/10)
- **Retention:** 8.0/10 (Category avg: 8.5/10)
- **Engagement:** 8.0/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Sensor Tower](https://www.g2.com/sellers/sensor-tower)
- **Year Founded:** 2013
- **HQ Location:** San Francisco, California
- **Twitter:** @SensorTower (204,064 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/sensor-tower/ (411 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Games, Information Technology and Services
  - **Company Size:** 47% Mid-Market, 31% Small-Business


  ### 24. [Checkaso](https://www.g2.com/products/checkaso/reviews)
  Checkaso is an analytical platform that rates your ASO performance and gives you custom tips on how to improve it. It’s created by ASO specialists and fits users of any experience from beginners to enthusiasts with a lot of optimized apps behind. The platform algorithms provide highly accurate data on keywords impressions and search volume, live search results, ranking history, competitor analysis for the App Store & Google Play, and more.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 14

**User Satisfaction Scores:**

- **Return:** 10.0/10 (Category avg: 8.5/10)
- **Retention:** 10.0/10 (Category avg: 8.5/10)
- **Engagement:** 10.0/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Checkaso](https://www.g2.com/sellers/checkaso)
- **HQ Location:** Tallinn, Harjumaa, EE
- **Twitter:** @checkasoteam (407 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/checkaso (5 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 93% Small-Business, 14% Mid-Market


  ### 25. [Upland Localytics](https://www.g2.com/products/upland-localytics/reviews)
  Upland Localytics is mobile app marketing and analytics software that creates personalized mobile experiences to drive engagement, loyalty, and conversion. The solution is used on billions of devices across more than 20,000 apps, helping leading B2B and B2C companies to connect with their customers on a deeper, more meaningful level through engaging mobile marketing campaigns. Customers love Upland Localytics for its customer loyalty, app experience, deeper ROI. Learn more at www.uplandsoftware.com/localytics/


  **Average Rating:** 3.9/5.0
  **Total Reviews:** 18

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Localytics](https://www.g2.com/sellers/localytics)
- **Year Founded:** 2014
- **HQ Location:** Austin, TX
- **Twitter:** @Localytics (9,054 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/localytics/ (32 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 61% Mid-Market, 28% Enterprise




## Parent Category

[Mobile Analytics Software](https://www.g2.com/categories/mobile-analytics)



## Related Categories

- [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)
- [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization)
- [Product Analytics Software](https://www.g2.com/categories/product-analytics)



---

## Buyer Guide

### What You Should Know About Mobile App Analytics Tools

### What is Mobile App Analytics Software?

The increased presence and influence of mobile devices has driven the necessity for mobile applications—and by extension, mobile app analytics software. Whether designed for e-commerce, gaming, finance, productivity, loyalty programs, or otherwise, there seems to be an application for almost anything one can imagine. Because of this lasting trend towards mobility, businesses are pushing hard to get their service or product out onto the mobile landscape.

There is a need to understand how users interact with the applications one has built for their business. An app is only valuable if people are actually using it with any sense of regularity, and the ability to interact with the app easily or conveniently can play a huge role in whether the app succeeds. Mobile app analytics solutions allow companies to examine how users interact with their apps, providing all kinds of data including the type of device users are accessing from, how long they spend on pages in the app, how frequently a user opens the app, and more. The result is a data-driven picture of an app’s performance and how it fits into the marketplace.

Using mobile app analytics software gives companies [real-time data](https://www.g2.com/categories/mobile-app-analytics/f/real-time-analysis) that informs continued product development. Depending on the tool used, teams can gain insight into unforeseen issues with new software updates, track usage patterns by demographics such as age and location, and more. Leveraging this data, development teams can constantly maintain and update their app’s interface to encourage the most desirable user journeys through their apps. If sudden, irregular patterns emerge, such as a sharp decline in traffic that might indicate downtime, mobile app analytics software can automatically alert teams via notifications to ensure a rapid response.

Overall, mobile app analytics software gives teams an invaluable set of monitoring tools, data-gathering functions, and dashboards which allows them to manage their released applications in a way that reflects and responds to real user experiences. 

### What are the Common Features of Mobile App Analytics Software?

The following are some core features within mobile app analytics software:

**OS-based tracking:** Mobile app analytics tools need to be able to evaluate app performance based on the mobile operating system (OS) the app is running on. iOS and Android are the biggest players in mobile OS, but they are not the only platforms that mobile apps can run on. Some mobile app analytics solutions will also track the device type running an OS, accounting for other niche or proprietary systems and the respective OS version, for trending and further data analysis.

**Session analytics:** The most basic mobile app analytics tool feature, session analytics, informs teams on the basics of how a user’s time is spent in an app. How long the app was used, wherein the app users went, and the kinds of activities they performed with the app are all valuable pieces of information that every company will want to know about their user audience.

**Regional analytics:** Understanding where, geographically, users are accessing an application can give companies unique insights into their user base. This type of data can enable more effective targeted advertising, and it can generate particularly interesting insights and trends when combined with other usage data like carrier, device, and time spent using the app.

**Date filtering:** Understanding usage data in the context of timeframes can lead to beneficial insights for one’s business. Aside from the more obvious analysis of app intelligence—for example, understanding how bug fixes affect rates of usership—businesses can garner more subtle insights, such as how usership changes after implementing subtle user interface updates or backend performance overhauls.

**Audience analytics:** Is the application free, or does it require a one-time purchase? Does the application have paid features? Understanding how free and paid audience members interact with an app can give teams better insight into how the price of their application affects the way users interact with the app in their day to day.

**Market trends:** It is as important to understand how a company’s apps compare to other apps on the market as it is to understand the users’ in-app activity. For an application to compete, the business needs to understand exactly what it is competing against. Mobile app analytics tools should provide market intelligence so that a business can always understand how its apps are performing in context with the market as a whole.

**Reporting:** As with any analytics tool, reporting is a powerful way of consolidating key information into an easily digestible format. Mobile app analytics tools should be able to turn out reports regarding any data factor it tracks, allowing companies to get summaries of any possible data they might find to be important.

**Data visualization:** This works similarly to the reporting functionality of other analytics tools. Data visualization—the process of turning raw data into charts, graphs, and other forms of visual representations—is a perfect at-a-glance representation of an app’s users, functions, and success. Data visualizations can be highly valuable for revealing trends in data that might otherwise be lost under the sheer volume that is captured by a mobile app analytics tool.

**Code performance analysis:** Occurrences that negatively affect the user experience might originate from the application’s code. Some mobile app analytics tools will track performance down to the code level, which can reveal any code segments that are performing suboptimally.

**Network filtering:** Understanding users’ networks can help lead to a better overall user experience. WiFi and carrier networks each have their connection strengths and consistencies, and some mobile app analytics tools will allow the filtering of performance data based on the method of network connection or other distinguishing network-adjacent traits like carrier name or region.

Other Features of Mobile App Analytics Tools: [Heat maps](https://www.g2.com/categories/mobile-app-analytics/f/heat-maps), [Session replay](https://www.g2.com/categories/mobile-app-analytics/f/session-replay)

### What are the Benefits of Mobile App Analytics Software?

**Usage insights:** What pages get the most traffic? What about the least? How often do users buy after putting an item in the app’s cart? What page do users bounce (leave the app) from the most? How much time do users spend in the app? These questions and more can all be answered with mobile app analytics solutions. Mobile app analytics tools focus on allowing businesses to leverage usage data into data-driven insights, helping them make better decisions about the app’s future direction and build.

**Carrier and device insights:** The impact that certain carriers, devices, and operating systems can have on an app’s functionality and overall success tends to be overlooked. Mobile app analytics tools can offer insights into these factors. Such insights can help expose potential incompatibilities an app might have with the targeted user demographic. Armed with that information, developers can update the app to better fit its users’ preferences.

**Performance insights:** While mobile app analytics software might not provide log outputs comparable to those of software testing tools, companies can discern other functional issues from their data. Notice a page or feature is rarely used? Maybe a disproportionate number of app closures after the loading of a specific app page? These might be indicators that something is not functioning properly on those pages and can inform developers to reexamine that build.

### Who Uses Mobile App Analytics Software?

Mobile app analytics tools can provide significant, valuable insights for a business. While different teams might find value in different elements of this software, the following list rounds up the most common team members who would most regularly interact with mobile app analytics tools.

**Product managers:** These users find value in mobile app analytics tools’ application quality of life (QoL) tracking. Changes in application QoL affect application usage and performance. The high-level insights drawn from mobile app analytics tools can help create a more well-informed product direction and improve the overall quality of an application.

**Data analysts:** Data analysts should find significant value in mobile app analytics tools. The volume of data at their disposal allows data analysts to craft in-depth insights around numerous aspects of an application’s performance. Additionally, the in-software visualization and filtering features can help clarify the mass of data points that mobile app analytics generate.

**Application developers:** Using mobile app analytics tools, application developers can specifically target application workflows for optimization or upkeep based on data. In-depth analytics around user interactions, region and network data, and code performance can be extremely valuable toward improving an application’s build and client-side operation.

**Marketing teams:** Marketing teams can take the information collected by mobile app analytics tools and turn them into more effective targeted marketing campaigns. While some of the more technical in-app performance data might not be as useful to these teams, marketers can lean on invaluable resources like demographic, regional, and carrier data as they move toward a more well-informed marketing campaign.

#### Software Related to Mobile App Analytics Software

Related solutions that can be used together with Mobile App Analytics Software include:

[Digital analytics software](https://www.g2.com/categories/digital-analytics) **:** Digital analytics software performs many of the same functions that mobile app analytics solutions do but specifically focused on website traffic and web page activity. Combining these two software resources can give businesses a more complete look at how customers interact with their digital offerings.

[Mobile app optimization software](https://www.g2.com/categories/mobile-app-optimization) **:** Focusing more on user interaction with an application rather than user habits, mobile app optimization software helps companies better solicit the most advantageous user interactions with an application. Mobile app optimization tools focus on the most and least used aspects of an app, explore trends in app usage, and help turn that data into actionable insights.

### Challenges with Mobile App Analytics Software

Software solutions can come with their own set of challenges. 

**Overtracking:** Overtracking can be a real issue for businesses. Because mobile app analytics solutions offer the ability to track so many aspects of an app’s existence, it is incredibly tempting to try to track all of it. Companies need to be sure to track and analyze what is important for their app’s success, and this may differ from company to company. For example, mobile video game app companies will want to track different data points than a retailer might for their store’s mobile app. If a business cannot fight the temptation to track every little aspect, it is really easy to get lost in the data and, in turn, the data will end up polluting its analysis with nonfactors.

**Device attribution:** Mobile devices, as a hardware archetype, are composed of a massive collection of device manufacturers, data carriers, and operating system variations. For a mobile app analytics solution to be truly effective, it has to be able to analyze application events in context with the hardware and software the application is run on. Failure to properly capture these details could mean missing out on version, hardware, or carrier-influenced problems, leading to increased time in troubleshooting issues.

**Data security:** As mentioned above, a hot topic with app analytics is the extent to which user data is tracked and secured. Because of how much data can be acquired about users with app analytics tools, data security and data privacy are genuine and valid concerns. When using a mobile app analytics tool, businesses should also be investing in data security solutions.

### How to Buy Mobile App Analytics Software

G2’s reviews from authentic software buyers can serve as a great anchor point for any company ready to start the search for a mobile app analytics solution. With that in mind, there are a few important criteria to consider when looking for the right tool.

**Features:** Different mobile app analytics software tools can have quite different feature sets. One solution might focus on highly detailed user journeys while another may be able to provide insight into the device models an app’s audience is using. The best fit solution will vary depending on the data that an organization finds most valuable. Authentic G2 reviews made by peers from similar companies can shed light on these factors. A prioritized list of the business’ most desired features enables the software selection team to move forward with a clear idea of what to look for.

**Security:** Collecting user data is a highly sensitive undertaking that requires constantly up-to-date security and compliance. When searching for a mobile app analytics solution, companies should ensure that the software they’d like to use has a verified history of compliance and high-security standards to protect user data. In some cases, separate data security solutions are preferred to help ensure security compliance and privacy.