Basis
Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it's a platform you can run your entire digital business on top of. At the core of Basis' AI capabilities is Compass, a connected intelligence layer that thinks across your entire media mix rather than any single channel in isolation. Compass translates media briefs into full omnichannel strategies in minutes, pulls in past performance data to sharpen every recommendation, and exports presentation-ready plans without the manual build—taking teams from brief to activation faster than ever before. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. An AdExchanger Awards multi-winner for best education program and best account support, our on-boarding and training curriculum enable teams to quickly improve their digital advertising knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance, while workflow automation continues to reduce manual effort across every stage of the media lifecycle.
Average Rating: 4.5/5.0
Total Reviews: 263
How Do G2 Users Rate Basis?
- Close Ecosystem API: 7.8/10 (Category avg: 8.1/10)
- Performance and Reliability: 8.6/10 (Category avg: 8.6/10)
- Ease of Use: 8.3/10 (Category avg: 8.5/10)
- Workflow Capability: 8.2/10 (Category avg: 8.3/10)
Who Is the Company Behind Basis?
- Seller: Basis Technologies
- Year Founded: 2001
- HQ Location: Chicago, IL
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Twitter: @basisglobaltech
4,732 Twitter followers -
LinkedIn® Page: www.linkedin.com
1,504 employees on LinkedIn® - Phone: 844-637-0321
Who Uses This Product?
- Who Uses This: Digital Marketing Manager, Digital Media Planner
- Top Industries: Marketing and Advertising, Newspapers
- Company Size: 64% Small, 28% Medium
What Do G2 Reviewers Say About Basis?
AI-generated summary from verified user reviews
Pros
- Users appreciate the ease of use of Basis, enjoying its intuitive navigation and helpful support for seamless integration.
- Users appreciate the user-friendly interface of Basis, complemented by supportive account reps and helpful integrations.
- Users appreciate the excellent reporting metrics and dimensions, promoting a clear understanding of the marketplace inventory.
- Users value the exceptional customer support and extensive features offered by Basis, enhancing their overall experience.
- Users highlight the exceptional customer support and valuable product offerings of Basis, enhancing their overall experience.
Cons
- Users find the complex user interface of Basis outdated and challenging, making report generation inconvenient.
- Users find the product complex, noting it isn't user-friendly for everyone, making it challenging to navigate.
- Users find the system complex and not user-friendly, making it challenging for everyone to navigate effectively.
- Users find the complex reporting process inconvenient, along with an outdated UI affecting overall usability.
- Users find the complex usability of Basis challenging, making it difficult for a broader audience to navigate.
What Are Recent G2 Reviews of Basis?
"Effortless Integration and Support Make Basis Stand Out"
Rating: 4.0/5.0 stars
— Verified User in Marketing and Advertising
"Great tool, and fantastic team"
Rating: 5.0/5.0 stars
— Jessica C.
