Best Mobile Advertising Software - Page 2

How Many Mobile Advertising Software Products Does G2 Track?

Total Products under this Category: 200

Category Stats (Nov 2026)

  • Average Rating: 4.25/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Innovid (+0.41%) - Among all products in this category, Innovid recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Mobile Advertising Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 8,900+ Authentic Reviews
  • 200+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Mobile Advertising Software

G2 Grid® for Mobile Advertising Software plotting products by satisfaction and market presence

Highlighted products: TikTok Ads, The Trade Desk, Prisma, Realize, Facebook for Business, AdRoll, Google AdMob, and Simpli.fi.

Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-advertising/grids.json?focus%5B%5D=tiktok-ads&focus%5B%5D=the-trade-desk&focus%5B%5D=prisma-mediaocean&focus%5B%5D=taboola-realize&focus%5B%5D=facebook-for-business&focus%5B%5D=adroll&focus%5B%5D=google-admob&focus%5B%5D=simpli-fi)

Google Marketing Platform

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

Average Rating: 4.1/5.0

Total Reviews: 278

How Do G2 Users Rate Google Marketing Platform?

  • Close Ecosystem API: 7.8/10 (Category avg: 8.1/10)
  • Performance and Reliability: 8.4/10 (Category avg: 8.6/10)
  • Ease of Use: 7.9/10 (Category avg: 8.5/10)
  • Workflow Capability: 7.9/10 (Category avg: 8.3/10)

Who Is the Company Behind Google Marketing Platform?

  • Seller: Google
  • Year Founded: 1998
  • HQ Location: Mountain View, CA
  • Twitter: @google
    31,899,995 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    301,144 employees on LinkedIn®
  • Ownership: NASDAQ:GOOG

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 47% Medium, 27% Large

What Do G2 Reviewers Say About Google Marketing Platform?

AI-generated summary from verified user reviews

Pros
  • Users value the integrated management of marketing tools within Google Marketing Platform, streamlining campaign tracking and performance analysis.
  • Users appreciate the unified campaign management of Google Marketing Platform, enabling smarter decisions and performance tracking in one place.
  • Users appreciate the ease of use of Google Marketing Platform, streamlining data and campaign management in one place.
  • Users value the efficiency of Google Marketing Platform, seamlessly integrating data, ads, and reporting for smarter decision-making.
  • Users appreciate the comprehensive performance tracking of Google Marketing Platform, enabling smarter marketing decisions through unified data.
Cons
  • Users find the complexity of the interface daunting, especially for beginners unfamiliar with marketing tools.
  • Users find the learning curve challenging, especially for beginners, making initial setup and navigation overwhelming.
  • Users find the complex setup of Google Marketing Platform challenging, particularly for those new to analytics tools.
  • Users find the difficult setup of Google Marketing Platform challenging, particularly for those new to analytics and ad tech.
  • Users find the cost of Google Marketing Platform to be high, especially for smaller businesses with limited technical support.

What Are Recent G2 Reviews of Google Marketing Platform?

What Are G2 Users Discussing About Google Marketing Platform?

Connect

CONNECT, powered by BRIDGE, makes digital advertising seamless, offering agencies, small businesses, media companies, and enterprises a powerful way to plan, build Data Safe℠ audiences, activate, and measure campaigns—all with no platform fees. Our solution lets you intuitively create custom consent-based, privacy-compliant PII audiences of real people for each campaign. Once your audience is created, launch campaigns across Email, Social Media, Display, CTV/OTT, and Audio, reaching people where they’re most engaged. Plus, you can choose between self-service or full-service campaign management options to fit your needs. Since each campaign starts with an audience of real people, reporting and attribution is very clear. Gain deep insights with visual reporting down to the person level, and track real impact with our free People Match™ solution, linking actual conversions and sales to the real people in your audience. Platform Highlights Include: Data Safe℠: We prioritize compliance, data accuracy, and privacy by updating real people’s profiles monthly, ensuring brand safety, peace of mind, better performance, and fraud prevention. Over 15,000 Segments: Build custom audiences with our data safe attributes, ranging from Automotive to Transactions to B2B. Transparent, People-Based Reporting: Our people-based reporting helps you focus on what really matters - the real people who see and engage with your campaigns. No cookies or random results, only real, verified people. Flexible Usage: Use Connect as a managed-service solution, run campaigns yourself, or integrate our audience data with your preferred DSP. White-label our solutions branded as your own and go to market effortlessly with our powerful, first-party data-driven platform.

Average Rating: 4.8/5.0

Total Reviews: 27

How Do G2 Users Rate Connect?

  • Close Ecosystem API: 7.5/10 (Category avg: 8.1/10)
  • Performance and Reliability: 9.2/10 (Category avg: 8.6/10)
  • Ease of Use: 8.8/10 (Category avg: 8.5/10)
  • Workflow Capability: 8.8/10 (Category avg: 8.3/10)

Who Is the Company Behind Connect?

  • Seller: Bridge
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Paramus, US
  • LinkedIn® Page: www.linkedin.com
    199 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Broadcast Media
  • Company Size: 52% Small, 22% Large

What Do G2 Reviewers Say About Connect?

AI-generated summary from verified user reviews

Pros
  • Users praise the fantastic ease of use of Connect, which simplifies daily operations and setup processes.
  • Users value the effective audience targeting of Connect, greatly enhancing the impact of their marketing campaigns.
  • Users appreciate the seamless and intuitive campaign management of Connect, streamlining workflows and enhancing marketing effectiveness.
  • Users praise the prompt and clear customer support of Connect, enhancing their overall experience and success.
  • Users highlight the easy setup process of Connect, making transitions and daily operations smooth and efficient.
Cons
  • Users find the lack of clarity in reports frustrating, complicating the ability to distinguish tactics and share results.
  • Users find the reporting process frustrating, wishing for automated, simple, and customizable reports for client sharing.
  • Users express frustration with reporting issues, finding report creation slow and challenging to share with clients.
  • Users find it challenging to build accurate audiences, requiring time-consuming efforts and better intuitive support.
  • Users find it challenging to effectively utilize audience targeting, often facing difficulties in building and pulling the right audiences.

What Are Recent G2 Reviews of Connect?

Zeta Marketing Platform

Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth.

Average Rating: 4.0/5.0

Total Reviews: 114

How Do G2 Users Rate Zeta Marketing Platform?

  • Close Ecosystem API: 7.5/10 (Category avg: 8.1/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.6/10)
  • Ease of Use: 7.7/10 (Category avg: 8.5/10)
  • Workflow Capability: 8.6/10 (Category avg: 8.3/10)

Who Is the Company Behind Zeta Marketing Platform?

  • Seller: Zeta Global
  • Company Website:
  • Year Founded: 2007
  • HQ Location: New York, NY
  • Twitter: @ZetaGlobal
    16,660 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,116 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 44% Medium, 38% Large

What Do G2 Reviewers Say About Zeta Marketing Platform?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Zeta Marketing Platform, enjoying intuitive features and seamless navigation.
  • Users commend Zeta Marketing Platform for its exceptional customer support, ensuring smooth collaboration and efficient problem resolution.
  • Users commend the intuitive interface and comprehensive features of Zeta Marketing Platform for efficient campaign management.
  • Users appreciate the intuitive interface and efficient tools of Zeta Marketing Platform, enhancing their campaign building experience.
  • Users benefit from improved performance results with quick campaign management and effective email strategies on Zeta.
Cons
  • Users find the learning curve challenging, finding the dynamic personalization features complicated and overwhelming for newcomers.
  • Users experience slow loading speeds and poor search functionality, complicating campaign management and audience comparison.
  • Users find the missing features of Zeta Marketing Platform limit its usability and overall experience.
  • Users find the complex usability of Zeta Marketing Platform to be overwhelming and challenging, especially for newcomers.
  • Users find the Zeta Marketing Platform's poor usability due to its complex and outdated interface, hindering effective navigation.

What Are Recent G2 Reviews of Zeta Marketing Platform?

What Are G2 Users Discussing About Zeta Marketing Platform?

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MobileAction

Apple Ads Partner | Growth partner of apps building app store marketing with AI, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and a growth partner for apps and games, focused on organic and paid user acquisition. Recognized as the go-to platform for app marketers aiming to rank in the top charts on the App Store and the Google Play Store, MobileAction supports scalable growth across acquisition channels. As an official Apple Ads Partner since 2020, MobileAction offers automation, optimization, research, and monitoring capabilities that simplify campaign management and help identify high-impact opportunities. Part of InMobi Advertising since 2026, MobileAction operates as a dedicated platform for app store marketing. With data on 140M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 700K+ advertisers, MobileAction equips marketers with the intelligence needed to manage and improve app store marketing performance. Trusted by leading brands including Meta, Google, Starbucks, Zalando, Spotify, Crypto.com, Grammarly and Square, MobileAction delivers the visibility and control required for global app growth.

Average Rating: 4.4/5.0

Total Reviews: 113

How Do G2 Users Rate MobileAction?

  • Close Ecosystem API: 8.3/10 (Category avg: 8.1/10)
  • Performance and Reliability: 9.2/10 (Category avg: 8.6/10)
  • Ease of Use: 8.5/10 (Category avg: 8.5/10)
  • Workflow Capability: 8.7/10 (Category avg: 8.3/10)

Who Is the Company Behind MobileAction?

  • Seller: MobileAction
  • Year Founded: 2013
  • HQ Location: San Francisco, California, United States
  • Twitter: @MobileAction
    6,629 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    107 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Computer Games
  • Company Size: 47% Small, 40% Medium

What Do G2 Reviewers Say About MobileAction?

AI-generated summary from verified user reviews

Pros
  • Users find MobileAction's platform incredibly easy to use, streamlining daily tasks and enhancing overall workflow.
  • Users value MobileAction for its seamless integration and responsive support, enhancing campaign optimization and performance review.
  • Users find the seamless integration of ASA and ASO tools in MobileAction incredibly efficient for campaign management.
  • Users highlight the responsive and proactive customer support of MobileAction, enhancing their overall campaign optimization experience.
  • Users find MobileAction's seamless integration of ASO and ASA tools essential for efficient app marketing and performance tracking.
Cons
  • Users face a notable learning curve as they familiarize themselves with ASO metrics and the product's robust features.
  • Users feel the interface has limited features, making it challenging to access specific segments or custom reports effectively.
  • Users note data inaccuracy in metrics and creative tab details, which occasionally leads to confusion in analysis.
  • Users note a difficult learning curve for newcomers to ASO, which requires time to effectively utilize MobileAction's features.
  • Users find the pricing of MobileAction to be expensive, particularly impacting smaller developers and startups.

What Are Recent G2 Reviews of MobileAction?

What Are G2 Users Discussing About MobileAction?

Sharethrough

Sharethrough is an omnichannel supply side platform underpinned by advanced RTB tech and enhanced ad experiences that are proprietary to Sharethrough. Sharethrough aims to bring human-centric technology to programmatic advertising with the goal of creating a sustainable advertising ecosystem for journalists, content creators, and app developers.

Average Rating: 4.5/5.0

Total Reviews: 85

How Do G2 Users Rate Sharethrough?

  • Close Ecosystem API: 8.1/10 (Category avg: 8.1/10)
  • Performance and Reliability: 7.7/10 (Category avg: 8.6/10)
  • Ease of Use: 8.9/10 (Category avg: 8.5/10)
  • Workflow Capability: 6.7/10 (Category avg: 8.3/10)

Who Is the Company Behind Sharethrough?

  • Seller: Sharethrough
  • Year Founded: 2008
  • HQ Location: Montreal, Quebec
  • Twitter: @sharethrough
    5,075 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    38 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Entertainment
  • Company Size: 44% Medium, 28% Small

What Are Recent G2 Reviews of Sharethrough?

What Are G2 Users Discussing About Sharethrough?

Basis

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it's a platform you can run your entire digital business on top of. At the core of Basis' AI capabilities is Compass, a connected intelligence layer that thinks across your entire media mix rather than any single channel in isolation. Compass translates media briefs into full omnichannel strategies in minutes, pulls in past performance data to sharpen every recommendation, and exports presentation-ready plans without the manual build—taking teams from brief to activation faster than ever before. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. An AdExchanger Awards multi-winner for best education program and best account support, our on-boarding and training curriculum enable teams to quickly improve their digital advertising knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance, while workflow automation continues to reduce manual effort across every stage of the media lifecycle.

Average Rating: 4.5/5.0

Total Reviews: 267

How Do G2 Users Rate Basis?

  • Close Ecosystem API: 7.8/10 (Category avg: 8.1/10)
  • Performance and Reliability: 8.6/10 (Category avg: 8.6/10)
  • Ease of Use: 8.3/10 (Category avg: 8.5/10)
  • Workflow Capability: 8.2/10 (Category avg: 8.3/10)

Who Is the Company Behind Basis?

  • Seller: Basis Technologies
  • Company Website:
  • Year Founded: 2001
  • HQ Location: Chicago, IL
  • Twitter: @basisglobaltech
    4,732 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,504 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Digital Media Planner
  • Top Industries: Marketing and Advertising, Newspapers
  • Company Size: 65% Small, 28% Medium

What Do G2 Reviewers Say About Basis?

AI-generated summary from verified user reviews

Pros
  • Users value the exceptional account management at Basis, highlighting the proactive support and effective collaboration with their team.
  • Users appreciate the ease of use of Basis, enjoying its intuitive navigation and helpful support for seamless integration.
  • Users appreciate the user-friendly interface of Basis, complemented by supportive account reps and helpful integrations.
  • Users find the helpful account reps of Basis invaluable, enhancing their overall experience and support interactions.
  • Users appreciate the excellent reporting metrics and dimensions, promoting a clear understanding of the marketplace inventory.
Cons
  • Users find Basis to have poor usability, citing complications in processing orders and a lack of user-friendliness.
  • Users find the complex user interface of Basis outdated and challenging, making report generation inconvenient.
  • Users find Basis to be not user-friendly, citing complications in processing orders and overall navigation.
  • Users find the poor reporting feature inconvenient, though improvements are being addressed by the developers.
  • Users find the reporting issues inconvenient, though improvements are underway to enhance the experience.

What Are Recent G2 Reviews of Basis?

Roku OneView (formerly Dataxu)

A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.

Average Rating: 3.8/5.0

Total Reviews: 85

How Do G2 Users Rate Roku OneView (formerly Dataxu)?

  • Close Ecosystem API: 10.0/10 (Category avg: 8.1/10)
  • Performance and Reliability: 8.0/10 (Category avg: 8.6/10)
  • Ease of Use: 7.1/10 (Category avg: 8.5/10)
  • Workflow Capability: 7.1/10 (Category avg: 8.3/10)

Who Is the Company Behind Roku OneView (formerly Dataxu)?

  • Seller: Roku
  • Year Founded: 2002
  • HQ Location: San Jose, CA
  • Twitter: @Roku
    247,565 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4,493 employees on LinkedIn®
  • Ownership: NASDAQ:ROKU

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Hospital & Health Care
  • Company Size: 41% Medium, 31% Small

What Are Recent G2 Reviews of Roku OneView (formerly Dataxu)?

What Are G2 Users Discussing About Roku OneView (formerly Dataxu)?

Optmyzr

Optmyzr is an all-in-one PPC optimization platform used by agencies, freelancers, and in-house teams to manage advertising across Google, Microsoft, Meta, Amazon, and more. Built by former Google executives, it combines deep expertise with proprietary AI to help marketers build, manage, and optimize search and social campaigns with greater control and efficiency, even when using automation systems like Smart Bidding and Performance Max. Teams around the world rely on Optmyzr to: - Catch issues early, such as broken links or overspending - Gain visibility into automated campaign types - Automate daily tasks like budget shifts and bid changes - Analyze performance across channels, audiences, and creatives - Optimize feeds, structures, and pacing across accounts - Reduce wasted spend and improve ROI at scale Optmyzr helps marketing teams move faster, work smarter, and stay in control—starting at just $209/month.

Average Rating: 4.7/5.0

Total Reviews: 136

How Do G2 Users Rate Optmyzr?

  • Close Ecosystem API: 8.0/10 (Category avg: 8.1/10)
  • Performance and Reliability: 9.4/10 (Category avg: 8.6/10)
  • Ease of Use: 8.6/10 (Category avg: 8.5/10)
  • Workflow Capability: 9.4/10 (Category avg: 8.3/10)

Who Is the Company Behind Optmyzr?

  • Seller: Optmyzr
  • Year Founded: 2013
  • HQ Location: Foster City, CA
  • Twitter: @Optmyzr
    2,516 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    120 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Automotive
  • Company Size: 77% Small, 19% Medium

What Do G2 Reviewers Say About Optmyzr?

AI-generated summary from verified user reviews

Pros
  • Users value the seamless integration and insightful dashboards of Optmyzr, enhancing efficiency and campaign management.
  • Users highlight the seamless automation of Optmyzr, greatly enhancing efficiency and saving considerable time for strategists.
  • Users recognize the significant efficiency improvements Optmyzr brings, freeing up time for higher-value strategic activities.
  • Users highlight the significant efficiency improvements Optmyzr brings by streamlining campaign management and reducing manual tasks.
  • Users value the seamless integration and automation of Optmyzr, enhancing efficiency and insights in campaign management.
Cons
  • Users find the limited report design customization of Optmyzr hinders their ability to present insights effectively.
  • Users find the budget management tool takes time to learn, which can hinder immediate effectiveness and efficiency.
  • Users experience inadequate search functionality, finding it challenging to filter or exclude necessary data effectively.
  • Users note a steep learning curve with Optmyzr, requiring time to fully master the budget management tool.
  • Users find the limited control over report customization makes it challenging to present branded insights effectively.

What Are Recent G2 Reviews of Optmyzr?

What Are G2 Users Discussing About Optmyzr?

Criteo Commerce Growth

Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform.

Average Rating: 3.8/5.0

Total Reviews: 218

How Do G2 Users Rate Criteo Commerce Growth?

  • Performance and Reliability: 7.9/10 (Category avg: 8.6/10)
  • Ease of Use: 8.1/10 (Category avg: 8.5/10)
  • Workflow Capability: 6.8/10 (Category avg: 8.3/10)

Who Is the Company Behind Criteo Commerce Growth?

  • Seller: Criteo
  • Year Founded: 2005
  • HQ Location: Paris, France
  • Twitter: @criteo
    18,673 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,978 employees on LinkedIn®
  • Ownership: NASDAQ:CRTO

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Marketing Manager
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 48% Medium, 41% Small

What Are Recent G2 Reviews of Criteo Commerce Growth?

What Are G2 Users Discussing About Criteo Commerce Growth?

AdGate Media

AdGate Media is a performance based network that specializes in rewarded advertising. Product owners and developers can utilize the AdGate Media platform to monetize their existing users or to acquire new users. Our premiere product, the AdGate Rewards offer wall, allows users to earn digital rewards in exchange for engaging with advertisements. As an advertiser on AdGate Media you have the ability to: • Spend money only on KPIs that matter to you (ex: installs, subscriptions, or engagement) • Get access to exclusive inventory not available from traditional DSPs • Launch your campaign instantly • Work with a budget of any size As a publisher on AdGate Media you can expect: • High performing eCPMs ($100+) • Simple integration with a very lightweight SDK • Highly engaging ad unit that creates user retention within your app or website

Average Rating: 4.5/5.0

Total Reviews: 72

How Do G2 Users Rate AdGate Media?

  • Close Ecosystem API: 9.1/10 (Category avg: 8.1/10)
  • Performance and Reliability: 9.4/10 (Category avg: 8.6/10)
  • Ease of Use: 9.4/10 (Category avg: 8.5/10)
  • Workflow Capability: 9.3/10 (Category avg: 8.3/10)

Who Is the Company Behind AdGate Media?

  • Seller: AdGate Media
  • Year Founded: 2011
  • HQ Location: New York
  • Twitter: @AdGateMedia
    1,008 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    10 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software engineer
  • Top Industries: Marketing and Advertising, Consumer Goods
  • Company Size: 58% Small, 29% Medium

What Are Recent G2 Reviews of AdGate Media?

AppDiscovery

AppDiscovery is a leading user acquisition solution that empowers experienced marketers to drive better results through performance-based mobile and CTV campaigns. As a fully managed end-to-end campaign management service, developers find the right users at massive scale to achieve ROAS goals and unleash the growth potential of their mobile app. AppDiscovery leverages its proprietary AI-based advertising engine to grow apps intelligently and sustainably.

Average Rating: 4.2/5.0

Total Reviews: 11

How Do G2 Users Rate AppDiscovery?

  • Close Ecosystem API: 7.8/10 (Category avg: 8.1/10)
  • Performance and Reliability: 8.8/10 (Category avg: 8.6/10)
  • Ease of Use: 9.2/10 (Category avg: 8.5/10)
  • Workflow Capability: 8.1/10 (Category avg: 8.3/10)

Who Is the Company Behind AppDiscovery?

  • Seller: AppLovin
  • Year Founded: 2012
  • HQ Location: San Francisco, CA
  • Twitter: @AppLovin
    18,482 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    535 employees on LinkedIn®
  • Ownership: NASDAQ: APP

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of AppDiscovery?

Wunderkind

Wunderkind is an advanced AI-driven performance marketing solution designed to assist brands in collecting consent-based, first-party data and identifying anonymous traffic. This innovative platform enables businesses to scale hyper-personalized one-to-one messaging, ensuring that marketing efforts resonate with their target audience. By leveraging the proprietary Wunderkind Identity Network, which recognizes 9 billion devices and 1 billion opted-in consumers, brands can effectively trigger impactful offers at the right moment and through the most suitable channels. The target audience for Wunderkind includes businesses across various industries seeking to enhance their marketing strategies through data-driven insights. The platform is particularly beneficial for brands that prioritize personalized communication and aim to optimize their marketing performance across multiple channels, including email, text, and advertising. With the ability to observe 2 trillion digital transactions annually, Wunderkind provides valuable insights that help brands understand consumer behavior and preferences, enabling them to tailor their messaging accordingly. Key features of Wunderkind include its Autonomous Marketing Platform, which integrates seamlessly with existing email service providers (ESPs). This AI engine enhances performance by utilizing the vast data available within the Wunderkind Identity Network. The platform stands out in its category by guaranteeing a lift in revenue for its clients, delivering over $5 billion in directly attributable revenue annually. This level of assurance often positions Wunderkind as a top revenue channel in clients' analytics platforms, making it a reliable choice for brands looking to drive growth. Additionally, Wunderkind's advertising product, WunderKIND Ads, offers a unique user-first ad experience across a curated selection of top-tier publishers. This approach ensures that high-impact ads are delivered in a non-intrusive manner, enhancing user satisfaction while maximizing returns for both advertisers and publishers. By focusing on creating a positive experience for users, Wunderkind not only improves engagement but also fosters brand loyalty. Overall, Wunderkind provides a comprehensive solution for brands aiming to achieve efficient growth through data-driven marketing strategies. By harnessing the power of AI and first-party data, businesses can enhance their outreach and drive significant revenue growth, making Wunderkind a valuable partner in the competitive landscape of performance marketing.

Average Rating: 4.4/5.0

Total Reviews: 88

How Do G2 Users Rate Wunderkind?

  • Close Ecosystem API: 10.0/10 (Category avg: 8.1/10)
  • Performance and Reliability: 9.2/10 (Category avg: 8.6/10)
  • Ease of Use: 8.5/10 (Category avg: 8.5/10)
  • Workflow Capability: 9.3/10 (Category avg: 8.3/10)

Who Is the Company Behind Wunderkind?

  • Seller: Wunderkind
  • Company Website:
  • HQ Location: New York, NY
  • Twitter: @Wunderkind
    2,200 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    450 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Apparel & Fashion, Retail
  • Company Size: 42% Medium, 31% Small

What Do G2 Reviewers Say About Wunderkind?

AI-generated summary from verified user reviews

Pros
  • Users praise the responsive customer support of Wunderkind, highlighting their dedication to client success and assistance.
  • Users value the helpful support from the Wunderkind team, appreciating their responsiveness and strategic recommendations.
  • Users highlight the significant business growth achieved through Wunderkind's effective e-mail acquisition and conversion strategies.
  • Users praise the helpfulness of the Wunderkind team, highlighting their responsiveness and supportive relationships.
  • Users appreciate the massive revenue gains Wunderkind provides through effective email strategies and responsive support.
Cons
  • Users note limited features and customization options, wishing for more dynamic recommendations and self-service capabilities.
  • Users find insufficient support from Wunderkind, leading to a reliance on the team for successful integration and use.
  • Users note the limited functionality of Wunderkind, seeking more adaptability and advanced analytics for better insights.
  • Users find missing features in Wunderkind, expressing a desire for enhanced functionalities and design options.
  • Users highlight significant delays in execution and revisions, impacting their project timelines and overall satisfaction with Wunderkind.

What Are Recent G2 Reviews of Wunderkind?

What Are G2 Users Discussing About Wunderkind?

Luna from Unity

Luna, part of the Unity solutions portfolio, is an all-in-one app marketing platform for improving performance across 30+ UA channels. Luna enables marketers to surface actionable insights by unifying campaign data from channels, MMPs, and BI, and then optimize accordingly with automations. As an Apple Search Ads partner, Luna offers dedicated tools and services for scaling Apple Search Ads campaigns, such as keyword discovery, bid optimization, robust analytics, custom product page development, and more. To close the marketing loop, Luna also offers highly advanced creative production tools. Leading app and game companies such as Activision, Bumble, King, Zynga, and Miniclip, among others, use Luna to power their marketing. Learn more at luna.is.com

Average Rating: 4.4/5.0

Total Reviews: 78

How Do G2 Users Rate Luna from Unity?

  • Close Ecosystem API: 9.2/10 (Category avg: 8.1/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.6/10)
  • Ease of Use: 8.1/10 (Category avg: 8.5/10)
  • Workflow Capability: 8.0/10 (Category avg: 8.3/10)

Who Is the Company Behind Luna from Unity?

  • Seller: Unity
  • Year Founded: 2010
  • HQ Location: San Fransisco
  • Twitter: @unity
    113,557 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    7,260 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Games, Marketing and Advertising
  • Company Size: 53% Medium, 30% Small

What Are Recent G2 Reviews of Luna from Unity?

SmartyAds DSP

SmartyAds is a global digital advertising software developer that creates cutting-edge programmatic solutions for digital advertisers, publishers, ad agencies, and enterprises worldwide. Through leadership in machine learning, AI, and real-time bidding algorithms, SmartyAds drives new opportunities and provides a safe, robust, easy-to-use, and future-proof environment for collaboration. SmartyAds places the needs of partners and clients above all, striving to deliver maximum success and yield. The company is dedicated to ensuring continuous compliance with data protection regulations worldwide. By implementing stringent data protection measures, SmartyAds safeguards information and fosters trust and confidence. SmartyAds DSP SmartyAds Demand Side Platform (DSP) is an AI-powered media buying solution that streamlines inventory purchase, ROI generation, and real-time advertising campaign management across all platforms. SmartyAds DSP combines direct media-buying and programmatic approaches to automate advertising campaign execution, ensure cross-channel message delivery, and safeguard every impression within a fraud-free advertising ecosystem. SmartyAds programmatic algorithms connect advertisers, brands, and agencies with global premium publishers and SSPs. The platform supports cutting-edge advertising formats, including CTV, playable ads, and all standard IAB formats. With a strong commitment to prioritizing the needs of partners and clients, SmartyAds DSP ensures optimal performance and maximizes the return on investment for all stakeholders involved.

Average Rating: 4.5/5.0

Total Reviews: 22

How Do G2 Users Rate SmartyAds DSP?

  • Close Ecosystem API: 6.7/10 (Category avg: 8.1/10)
  • Performance and Reliability: 8.9/10 (Category avg: 8.6/10)
  • Ease of Use: 9.1/10 (Category avg: 8.5/10)
  • Workflow Capability: 8.5/10 (Category avg: 8.3/10)

Who Is the Company Behind SmartyAds DSP?

  • Seller: SmartyAds
  • Year Founded: 2013
  • HQ Location: Wilmington, US
  • Twitter: @SmartyAds
    402 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    73 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 78% Small, 13% Medium

What Do G2 Reviewers Say About SmartyAds DSP?

AI-generated summary from verified user reviews

Pros
  • Users enjoy the user-friendly interface of SmartyAds DSP, facilitating smooth campaign setup and management.
  • Users find the easy setup of SmartyAds DSP to be straightforward and user-friendly, simplifying campaign initiation.
  • Users appreciate the ease of setup with SmartyAds DSP, enabling quick and efficient campaign launches.
  • Users appreciate the ease of campaign management, enjoying simple setup and efficient reporting with supportive assistance.
  • Users appreciate the friendly and professional support team at SmartyAds DSP, always ready to assist effectively.
Cons
  • Users are frustrated by the delay in the approval of creatives, which hampers timely ad execution.
  • Users find the ad review process lengthy, often taking 10-15 minutes which can delay campaigns.
  • Users are frustrated with the delay in the approval of creatives, impacting their productivity and campaign timelines.
  • Users often express frustration over the delay in creative approvals, impacting their campaign timelines and efficiency.
  • Users express concern over the delivery issues as new creatives often experience slow review times of 10-15 minutes.

What Are Recent G2 Reviews of SmartyAds DSP?

What Are G2 Users Discussing About SmartyAds DSP?

Bitmedia.IO

Bitmedia.io is a programmatic advertising platform and global ad network that helps businesses grow through user acquisition and performance marketing campaigns. The platform combines audience targeting, campaign optimization, and publisher monetization tools in a single self-service solution. Advertisers can reach verified audiences across websites, mobile apps, Telegram communities, and other digital media properties. Campaigns can be managed through an easy-to-use dashboard with CPM, CPC, and Smart Bid pricing models, advanced targeting options, real-time reporting, conversion tracking, and API access. Bitmedia supports multiple ad formats, including display banners, responsive ads, image ads, HTML5 ads, in-app ads, Telegram ads, popunder ads and text ads. The platform helps advertisers improve traffic quality, optimize performance, and scale campaigns more efficiently. Businesses across e-commerce, fintech, SaaS, AI, gaming, mobile apps, cybersecurity, affiliate marketing, trading, and blockchain industries use Bitmedia to drive user acquisition, increase brand awareness, and generate leads. For publishers, Bitmedia provides monetization solutions that help maximize revenue through display advertising, header bidding integrations, yield optimization tools, and detailed performance analytics. By combining programmatic advertising, display advertising, audience targeting, performance marketing, campaign optimization, and publisher monetization in one platform, Bitmedia helps advertisers reach the right users and publishers get more value from their inventory.

Average Rating: 4.7/5.0

Total Reviews: 13

How Do G2 Users Rate Bitmedia.IO?

  • Ease of Use: 9.4/10 (Category avg: 8.5/10)

Who Is the Company Behind Bitmedia.IO?

  • Seller: BitMedia
  • Year Founded: 2014
  • HQ Location: London, GB
  • Twitter: @bitmedia_io
    20,981 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    34 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 85% Small, 15% Medium

What Do G2 Reviewers Say About Bitmedia.IO?

AI-generated summary from verified user reviews

Pros
  • Users value the transparent analytics of Bitmedia.IO, enabling effective performance tracking and campaign optimization.
  • Users value the ease of use of Bitmedia.IO, facilitating quick campaign setup and efficient management for marketing efforts.
  • Users praise the easy setup of Bitmedia.IO, enabling quick campaign launches with minimal technical effort.

What Are Recent G2 Reviews of Bitmedia.IO?

What Are G2 Users Discussing About Bitmedia.IO?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated October 3, 2024