# Best Mobile Advertising Software - Page 2 *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Mobile advertising software helps companies advertise on mobile devices such as smartphones and tablets. These products enable advertisers to buy, manage, and place mobile ads; this includes mobile banner and video ads, interstitial ads that take up a device’s full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives. The purpose of mobile advertising software is to help advertisers reach consumers on their mobile devices rather than their computers. Functionality is typically offered in conjunction with other ad channels, usually as part of a cross-channel advertising platform, which may also include capabilities across [search advertising software]( https://www.g2.com/categories/search-advertising), [display advertising software](https://www.g2.com/categories/display-advertising), [social media advertising software](https://www.g2.com/categories/social-media-advertising), and [video advertising software](https://www.g2.com/categories/video-advertising). Mobile advertising products may also function as a [demand side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) to serve ads in real time through a process called real-time bidding (RTB). Mobile advertising platforms are paralleled by app monetization software on the publisher's side, which they use to create and sell ad inventory within mobile apps, while several publisher ad servers offer publishers the ability to create and sell inventory on mobile websites. To qualify for inclusion in the Mobile Advertising category, a product must: - Offer tools for uploading or creating mobile ads such as mobile banners, mobile video, interstitial, or in-app ads - Enable users to buy and serve mobile ads to websites via ad networks, ad exchanges, or directly with app developers and mobile website publishers - Provide workflows for effectively managing and trafficking ads within the platform - Track key success metrics such as reach, conversions, and RoAS ## Top Mobile Advertising Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) | 4.2/5.0 (142 reviews) | Viral-style video ads reaching younger demographics | "[Advertising with a creative and organic style that drives the discovery of potential customers](https://www.g2.com/survey_responses/tiktok-ads-review-12458747)" | | 2 | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5.0 (182 reviews) | Cross-channel programmatic buying with granular targeting | "[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)" | | 3 | [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) | 4.0/5.0 (426 reviews) | Campaign billing reconciliation across agency workflows | "[Essential for Campaign Billing, But Support Needs Improvement](https://www.g2.com/survey_responses/prisma-review-11841592)" | | 4 | [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5.0 (1,392 reviews) | Multi-platform Meta ad targeting with centralized campaign management | "[Strong Targeting and High ROI with Smooth Meta Integrations](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)" | | 5 | [Google AdMob](https://www.g2.com/products/google-admob/reviews) | 4.3/5.0 (66 reviews) | In-app monetization without direct advertiser relationships | "[Easy Ad Integration and Strong Fill Rates with Google AdMob](https://www.g2.com/survey_responses/google-admob-review-12647240)" | | 6 | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5.0 (754 reviews) | Cross-channel retargeting with small audience minimums | "[Intuitive Interface and Straightforward Campaign Setup](https://www.g2.com/survey_responses/adroll-review-12697341)" | | 7 | [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) | 4.5/5.0 (153 reviews) | Hyperlocal geofencing with addressable household targeting | "[User-Friendly with Prompt Support](https://www.g2.com/survey_responses/simpli-fi-review-12756098)" | | 8 | [Bannerflow](https://www.g2.com/products/bannerflow/reviews) | 4.5/5.0 (191 reviews) | — | "[Bannerflow Makes Scaling and Versioning Creative Across Markets Effortless](https://www.g2.com/survey_responses/bannerflow-review-13095235)" | | 9 | [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) | 4.2/5.0 (186 reviews) | Cookieless audience targeting with AI-driven lookalike modeling | "[Extremely Easy to Use, Powerful Audience Insights, and a Super Helpful AI Helper](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)" | | 10 | [Celtra](https://www.g2.com/products/celtra/reviews) | 4.4/5.0 (366 reviews) | — | "[Celtra Makes Complex Campaigns Easy with Efficient Asset Management](https://www.g2.com/survey_responses/celtra-review-12978264)" | ## G2 Grid® for Mobile Advertising Software ![G2 Grid® for Mobile Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/mobile-advertising/grids.png?focus%5B%5D=114698&focus%5B%5D=5974&focus%5B%5D=4907&focus%5B%5D=5405&focus%5B%5D=16333&focus%5B%5D=3026&focus%5B%5D=5010&focus%5B%5D=7343) Highlighted products: TikTok Ads, Prisma, The Trade Desk, Facebook for Business, Google AdMob, AdRoll, Simpli.fi, and Celtra. Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-advertising/grids.json?focus%5B%5D=tiktok-ads&focus%5B%5D=prisma-mediaocean&focus%5B%5D=the-trade-desk&focus%5B%5D=facebook-for-business&focus%5B%5D=google-admob&focus%5B%5D=adroll&focus%5B%5D=simpli-fi&focus%5B%5D=celtra) ## How Many Mobile Advertising Software Products Does G2 Track? **Total Products under this Category:** 216 ### Category Stats (Jul 2026) - **Average Rating**: 4.23/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Realize (+2.04%) - Among all products in this category, Realize recorded the largest rating increase compared to last month *Last updated: July 14, 2026* ## How Does G2 Rank Mobile Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 8,700+ Authentic Reviews - 216+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Mobile Advertising Software Is Best for Your Use Case? - **Leader:** [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - **Highest Performer:** [Bannerflow](https://www.g2.com/products/bannerflow/reviews) - **Easiest to Use:** [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) - **Top Trending:** [Fluency](https://www.g2.com/products/fluency-fluency/reviews) - **Best Free Software:** [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) --- **Sponsored** ### Criteo GO Criteo GO is a self-serve, AI-driven advertising platform designed for ecommerce and DTC brands that want to launch high-performing campaigns quickly — without the complexity of managing multiple ad platforms. A full self-service, end-to-end performance marketing platform, Criteo GO helps businesses discover new traffic, acquire customers, and drive performance at scale. Built as a simple, marketing-led entry point for new-to-Criteo advertisers, Criteo GO guides users from onboarding through campaign launch to ensure success from the start. Guided onboarding, optimised campaign templates covering the full marketing funnel, and intuitive self-service tools with clear performance insights make sophisticated commerce advertising accessible to teams of any size. At the core of Criteo GO is Criteo AI — powered by over 20 years of commerce intelligence, real-time commerce signals, and billions of shopping interactions. This intelligence fuels smarter full-funnel targeting, automated optimisation, cross-channel reach, and more relevant ads, helping advertisers reach high-intent shoppers with precision and less manual effort. The platform auto-optimises bidding, targeting, and creatives using thousands of signals per second, so teams can focus on growth rather than manual campaign management. Criteo GO is designed for advertisers — especially new-to-Criteo brands and SMBs — looking to run performance marketing campaigns that are simple to set up, fast to launch, and built to scale. From onboarding to campaign activation, the entire workflow is streamlined so campaigns start performing within days, not weeks. Key capabilities include: 1. Cross-channel reach by design — reach shoppers across the open web, app, and social using display, video, and native ad formats, all within a single campaign 2. Full-funnel performance — drive discovery, acquire new customers, and maximise conversions across the shopper journey 3. Criteo AI automation — campaign setup, targeting, bidding, and creative optimisation handled automatically using product-level data, shopper behaviour, and publisher context 4. Transparent reporting — clear performance insights and actionable analytics so advertisers always know what is working 5. Guided self-service — no deep technical expertise required; AI-assisted recommendations guide users through every step Criteo GO is built on a foundation of real-time commerce data and live shopping signals — including product-level data, shopper behaviour, and publisher context — that power more accurate targeting and better predictions across every channel and format. The result is a platform that removes fragmented workflows and channel-specific constraints, making cross-channel, full-funnel performance advertising simpler, more transparent, and more effective — especially for growing teams. Whether you are a growth marketer, ecommerce manager, or founder, Criteo GO helps you drive sales faster with less manual work. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=278&secure%5Bchosen_at%5D=2026-07-14T23%3A35%3A30Z&secure%5Bdisplayable_resource_id%5D=278&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=278&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1774500&secure%5Bresource_id%5D=278&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmobile-advertising%3Fpage%3D2&secure%5Btoken%5D=c8738ff22759b713b5c8847be49fdb736a20048eaa1121dbd33f6689bc7a7340&secure%5Burl%5D=https%3A%2F%2Fwww.criteo.com%2Fgo%3Futm_campaign%3D2026.gbl.pame.go_g2_ads%26utm_medium%3Dcpc%26utm_source%3Dg2%26utm_detail%3Dmobile_advertising&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Mobile Advertising Software Products in 2026? ### 1. [AppDiscovery](https://www.g2.com/products/appdiscovery/reviews) AppDiscovery is a leading user acquisition solution that empowers experienced marketers to drive better results through performance-based mobile and CTV campaigns. As a fully managed end-to-end campaign management service, developers find the right users at massive scale to achieve ROAS goals and unleash the growth potential of their mobile app. AppDiscovery leverages its proprietary AI-based advertising engine to grow apps intelligently and sustainably. **Average Rating:** 4.2/5.0 **Total Reviews:** 11 **How Do G2 Users Rate AppDiscovery?** - **Close Ecosystem API:** 7.8/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.6/10) - **Ease of Use:** 9.2/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.1/10 (Category avg: 8.3/10) **Who Is the Company Behind AppDiscovery?** - **Seller:** [AppLovin](https://www.g2.com/sellers/applovin) - **Year Founded:** 2012 - **HQ Location:** San Francisco, CA - **Twitter:** @AppLovin (18,482 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/applovin/ (531 employees on LinkedIn®) - **Ownership:** NASDAQ: APP **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of AppDiscovery? **"[UA platform has a user friendly, useful and successful interface, but it has some shortcomings.](https://www.g2.com/survey_responses/appdiscovery-review-8506539)"** **Rating:** 4.0/5.0 stars *— Verified User in Computer Games* [Read full review](https://www.g2.com/survey_responses/appdiscovery-review-8506539) --- **"[Best UA platform on the market](https://www.g2.com/survey_responses/appdiscovery-review-8249182)"** **Rating:** 5.0/5.0 stars *— Verified User in Computer Games* [Read full review](https://www.g2.com/survey_responses/appdiscovery-review-8249182) --- ### 2. [Wunderkind](https://www.g2.com/products/wunderkind/reviews) Wunderkind is an advanced AI-driven performance marketing solution designed to assist brands in collecting consent-based, first-party data and identifying anonymous traffic. This innovative platform enables businesses to scale hyper-personalized one-to-one messaging, ensuring that marketing efforts resonate with their target audience. By leveraging the proprietary Wunderkind Identity Network, which recognizes 9 billion devices and 1 billion opted-in consumers, brands can effectively trigger impactful offers at the right moment and through the most suitable channels. The target audience for Wunderkind includes businesses across various industries seeking to enhance their marketing strategies through data-driven insights. The platform is particularly beneficial for brands that prioritize personalized communication and aim to optimize their marketing performance across multiple channels, including email, text, and advertising. With the ability to observe 2 trillion digital transactions annually, Wunderkind provides valuable insights that help brands understand consumer behavior and preferences, enabling them to tailor their messaging accordingly. Key features of Wunderkind include its Autonomous Marketing Platform, which integrates seamlessly with existing email service providers (ESPs). This AI engine enhances performance by utilizing the vast data available within the Wunderkind Identity Network. The platform stands out in its category by guaranteeing a lift in revenue for its clients, delivering over $5 billion in directly attributable revenue annually. This level of assurance often positions Wunderkind as a top revenue channel in clients' analytics platforms, making it a reliable choice for brands looking to drive growth. Additionally, Wunderkind's advertising product, WunderKIND Ads, offers a unique user-first ad experience across a curated selection of top-tier publishers. This approach ensures that high-impact ads are delivered in a non-intrusive manner, enhancing user satisfaction while maximizing returns for both advertisers and publishers. By focusing on creating a positive experience for users, Wunderkind not only improves engagement but also fosters brand loyalty. Overall, Wunderkind provides a comprehensive solution for brands aiming to achieve efficient growth through data-driven marketing strategies. By harnessing the power of AI and first-party data, businesses can enhance their outreach and drive significant revenue growth, making Wunderkind a valuable partner in the competitive landscape of performance marketing. **Average Rating:** 4.4/5.0 **Total Reviews:** 88 **How Do G2 Users Rate Wunderkind?** - **Close Ecosystem API:** 10.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.6/10) - **Ease of Use:** 8.5/10 (Category avg: 8.5/10) - **Workflow Capability:** 9.3/10 (Category avg: 8.3/10) **Who Is the Company Behind Wunderkind?** - **Seller:** [Wunderkind](https://www.g2.com/sellers/wunderkind) - **Company Website:** https://www.wunderkind.co/ - **HQ Location:** New York, NY - **Twitter:** @Wunderkind (2,200 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/65582532/ (458 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Apparel & Fashion, Retail - **Company Size:** 42% Mid-Market, 31% Small-Business #### What Are Wunderkind's Pros and Cons? **Pros:** - Customer Support (32 reviews) - Helpful (30 reviews) - Business Growth (29 reviews) - Team Helpfulness (24 reviews) - Results (22 reviews) **Cons:** - Limited Features (11 reviews) - Limited Functionality (8 reviews) - Missing Features (8 reviews) - Insufficient Support (7 reviews) - Poor Customer Support (7 reviews) ### What Do G2 Reviewers Say About Wunderkind? *AI-generated summary from verified user reviews* **Pros:** - Users commend Wunderkind's **responsive and proactive customer support** , enhancing campaign effectiveness and collaboration. - Users value the **knowledgeable and proactive support** from Wunderkind, enhancing their campaign impact and collaboration. - Users value Wunderkind's **effective business growth support** , thanks to a responsive team and customizable funnels for conversions. - Users value the **supportive and adaptable team** at Wunderkind, enhancing collaboration and satisfaction throughout our partnership. - Users rave about the **effective results** delivered by Wunderkind, with successful campaigns positively impacting their business. **Cons:** - Users note **limited features** in Wunderkind, highlighting a lack of customization and advanced analytics for better decision-making. - Users note the **limited functionality** of Wunderkind, citing a need for better customization and integration options. - Users find that the software lacks **flexibility and advanced features** , limiting its adaptability to meet their needs. - Users express concern about **insufficient support** from Wunderkind, noting ongoing issues despite changes in customer service managers. - Users express frustration with **poor customer support** from Wunderkind, highlighting ongoing issues despite changes in account managers. #### What Are Recent G2 Reviews of Wunderkind? **"[An Extension to Our Team](https://www.g2.com/survey_responses/wunderkind-review-11873857)"** **Rating:** 5.0/5.0 stars *— Verified User in Consumer Goods* [Read full review](https://www.g2.com/survey_responses/wunderkind-review-11873857) --- **"[Great Features, But Some Drawbacks](https://www.g2.com/survey_responses/wunderkind-review-11903636)"** **Rating:** 4.0/5.0 stars *— Verified User in Sporting Goods* [Read full review](https://www.g2.com/survey_responses/wunderkind-review-11903636) --- #### What Are G2 Users Discussing About Wunderkind? - [Where is wunderkind located?](https://www.g2.com/discussions/where-is-wunderkind-located) - [What is wunderkind formerly BounceX?](https://www.g2.com/discussions/what-is-wunderkind-formerly-bouncex) - [What does BounceX do?](https://www.g2.com/discussions/what-does-bouncex-do) - [What does Wunderkind do?](https://www.g2.com/discussions/what-does-wunderkind-do) ### 3. [Luna from Unity](https://www.g2.com/products/luna-g2/reviews) Luna, part of the Unity solutions portfolio, is an all-in-one app marketing platform for improving performance across 30+ UA channels. Luna enables marketers to surface actionable insights by unifying campaign data from channels, MMPs, and BI, and then optimize accordingly with automations. As an Apple Search Ads partner, Luna offers dedicated tools and services for scaling Apple Search Ads campaigns, such as keyword discovery, bid optimization, robust analytics, custom product page development, and more. To close the marketing loop, Luna also offers highly advanced creative production tools. Leading app and game companies such as Activision, Bumble, King, Zynga, and Miniclip, among others, use Luna to power their marketing. Learn more at luna.is.com **Average Rating:** 4.4/5.0 **Total Reviews:** 78 **How Do G2 Users Rate Luna from Unity?** - **Close Ecosystem API:** 9.2/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Ease of Use:** 8.1/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.3/10) **Who Is the Company Behind Luna from Unity?** - **Seller:** [Unity](https://www.g2.com/sellers/unity-09a71e5d-4725-47cd-9ed0-2699e3d54cad) - **Year Founded:** 2010 - **HQ Location:** San Fransisco - **Twitter:** @unity (113,557 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/unity/ (7,162 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Games, Marketing and Advertising - **Company Size:** 53% Mid-Market, 30% Small-Business #### What Are Recent G2 Reviews of Luna from Unity? **"[Technical Project Manager](https://www.g2.com/survey_responses/luna-from-unity-review-9001039)"** **Rating:** 4.5/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/luna-from-unity-review-9001039) --- **"[Great and simple to set up!](https://www.g2.com/survey_responses/luna-from-unity-review-9668226)"** **Rating:** 4.0/5.0 stars *— Scott G.* [Read full review](https://www.g2.com/survey_responses/luna-from-unity-review-9668226) --- ### 4. [Airtory](https://www.g2.com/products/airtory/reviews) Airtory is a Creative Management Platform that allows advertisers to build high-performing and engaging rich media display ads within minutes. Engage your prospects, ensure better and higher ROI and improve brand engagement with Airtory's easy-to-build rich media ads! We have 500+ templates across desktop, mobile, native and interactive video (although we can build bespoke templates for only you to use, or we've found a way to ingest ads built in Google Web Designer and run them as Airtory tags, for those very custom one-offs). These can easily be implemented across DSPs or on direct publishers. With the rise in popularity of CTV and OTT platforms, Airtory has also introduced video ads that support dynamic content, interactive features, and QR codes. These ads can be implemented on all CTV and OTT platforms, enabling advertisers to engage with those users as well. You can check out Airtory’s Rich Media Ads on the Showcase Page: https://formats.airtory.com/ Additionally, we have another product Self Serve+ which is a SaaS offering that allows publishers to open up their ad inventory to advertisers to set up and manage direct ad campaigns autonomously. Airtory's Rich Media builder can also be integrated, which is just a cherry on top! Last but not the least, Airtory has additional features that can elevate your Rich Media campaigns to the next level. Create hyper-personal ads with Airtory’s DCO suite or leverage our Landing Page Builder to incorporate it as an offering in your next campaign. In short, we are a faster, cheaper, easier, and more nimble provider within the ad creation/monetization vertical. **Average Rating:** 4.5/5.0 **Total Reviews:** 46 **How Do G2 Users Rate Airtory?** - **Close Ecosystem API:** 8.6/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.6/10) - **Ease of Use:** 8.6/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.5/10 (Category avg: 8.3/10) **Who Is the Company Behind Airtory?** - **Seller:** [Airtory](https://www.g2.com/sellers/airtory) - **Year Founded:** 2016 - **HQ Location:** Austin, US - **Twitter:** @airtoryHQ (487 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/airtory (24 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 53% Mid-Market, 30% Small-Business #### What Are Recent G2 Reviews of Airtory? **"[Best Rich Media Solution Partner](https://www.g2.com/survey_responses/airtory-review-8457056)"** **Rating:** 5.0/5.0 stars *— Suhaib H.* [Read full review](https://www.g2.com/survey_responses/airtory-review-8457056) --- **"[Beginner-friendly. Good Experience with the platform.](https://www.g2.com/survey_responses/airtory-review-8457937)"** **Rating:** 4.5/5.0 stars *— Sasirekha P.* [Read full review](https://www.g2.com/survey_responses/airtory-review-8457937) --- #### What Are G2 Users Discussing About Airtory? - [What is Airtory used for?](https://www.g2.com/discussions/what-is-airtory-used-for) ### 5. [Epom Ad Server](https://www.g2.com/products/epom-ad-server/reviews) Epom Ad Server is a cross-channel and cross-platform ad serving solution tailored to the needs of publishers, advertisers, and ad networks. It enables display, mobile app, mobile web, and video ad campaigns. Epom Ad Server provides all the functionality needed to launch, run, and manage ad campaigns of any scale. Epom Ad Server features real time analytics, advanced targeting, a wide variety of ad formats, Big Data Optimization, cross-channel marketing, their own RTB platform, easy DMP integration, and more. Epom Ad Server also offers white labeling options and custom feature development per request. **Average Rating:** 4.6/5.0 **Total Reviews:** 46 **How Do G2 Users Rate Epom Ad Server?** - **Close Ecosystem API:** 10.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.4/10 (Category avg: 8.6/10) - **Ease of Use:** 8.5/10 (Category avg: 8.5/10) - **Workflow Capability:** 9.8/10 (Category avg: 8.3/10) **Who Is the Company Behind Epom Ad Server?** - **Seller:** [Epom](https://www.g2.com/sellers/epom) - **Year Founded:** 2011 - **HQ Location:** Kiev, Ukraine - **Twitter:** @EpomAdServer (983 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2412434/ (112 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 70% Small-Business, 30% Mid-Market #### What Are Epom Ad Server's Pros and Cons? **Pros:** - Campaign Management (2 reviews) - Customer Support (2 reviews) - Features (2 reviews) - Helpful (2 reviews) - Ad Management (1 reviews) **Cons:** - Difficult Setup (2 reviews) - Complex Setup (1 reviews) - Poor Customer Support (1 reviews) - Poor Documentation (1 reviews) ### What Do G2 Reviewers Say About Epom Ad Server? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **effective campaign management** capabilities of Epom Ad Server, enhancing their advertising performance significantly. - Users value the **outstanding customer support** of Epom Ad Server, enhancing their ad management experience significantly. - Users value the **extensive targeting options** of Epom Ad Server, enabling precise ad placements and improved conversion rates. - Users value the **outstanding technical support** of Epom Ad Server, enhancing their overall ad management experience. - Users appreciate the **solid ad management** and outstanding technical support of Epom Ad Server for efficient operations. **Cons:** - Users report a **difficult setup** process that necessitates assistance from the support team for effective use. - Users find the **complex setup** of Epom Ad Server requires extensive support team assistance for proper configuration. - Users express frustration with **poor customer support** , particularly when needing assistance for proper setup. - Users often rely on support due to **poor documentation** , which makes initial setup challenging and confusing. #### What Are Recent G2 Reviews of Epom Ad Server? **"[We've been using Epom API in retail for 2 years](https://www.g2.com/survey_responses/epom-ad-server-review-11282979)"** **Rating:** 4.0/5.0 stars *— Irene K.* [Read full review](https://www.g2.com/survey_responses/epom-ad-server-review-11282979) --- **"[Using Epom Ad Server to manage media buying](https://www.g2.com/survey_responses/epom-ad-server-review-11597453)"** **Rating:** 5.0/5.0 stars *— Anastasiia C.* [Read full review](https://www.g2.com/survey_responses/epom-ad-server-review-11597453) --- ### 6. [Bitmedia.IO](https://www.g2.com/products/bitmedia-io/reviews) Bitmedia.io is a programmatic advertising platform and global ad network that helps businesses grow through user acquisition and performance marketing campaigns. The platform combines audience targeting, campaign optimization, and publisher monetization tools in a single self-service solution. Advertisers can reach verified audiences across websites, mobile apps, Telegram communities, and other digital media properties. Campaigns can be managed through an easy-to-use dashboard with CPM, CPC, and Smart Bid pricing models, advanced targeting options, real-time reporting, conversion tracking, and API access. Bitmedia supports multiple ad formats, including display banners, responsive ads, image ads, HTML5 ads, in-app ads, Telegram ads, popunder ads and text ads. The platform helps advertisers improve traffic quality, optimize performance, and scale campaigns more efficiently. Businesses across e-commerce, fintech, SaaS, AI, gaming, mobile apps, cybersecurity, affiliate marketing, trading, and blockchain industries use Bitmedia to drive user acquisition, increase brand awareness, and generate leads. For publishers, Bitmedia provides monetization solutions that help maximize revenue through display advertising, header bidding integrations, yield optimization tools, and detailed performance analytics. By combining programmatic advertising, display advertising, audience targeting, performance marketing, campaign optimization, and publisher monetization in one platform, Bitmedia helps advertisers reach the right users and publishers get more value from their inventory. **Average Rating:** 4.8/5.0 **Total Reviews:** 11 **How Do G2 Users Rate Bitmedia.IO?** - **Ease of Use:** 9.7/10 (Category avg: 8.5/10) **Who Is the Company Behind Bitmedia.IO?** - **Seller:** [BitMedia](https://www.g2.com/sellers/bitmedia) - **Year Founded:** 2014 - **HQ Location:** London, GB - **Twitter:** @bitmedia_io (20,981 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/bitmedia-io (33 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 91% Small-Business, 9% Mid-Market #### What Are Bitmedia.IO's Pros and Cons? **Pros:** - Analytics Tools (1 reviews) - Ease of Use (1 reviews) - Easy Setup (1 reviews) ### What Do G2 Reviewers Say About Bitmedia.IO? *AI-generated summary from verified user reviews* **Pros:** - Users value the **transparent analytics** feature of Bitmedia.IO, facilitating effective performance tracking and campaign optimization. - Users commend Bitmedia.IO for its **ease of use** , featuring a clear dashboard and straightforward campaign management. - Users commend Bitmedia.IO for its **easy setup** , enabling quick campaign launches with minimal technical effort. #### What Are Recent G2 Reviews of Bitmedia.IO? **"[Efficient Crypto Advertising with Targeted Reach and Analytics](https://www.g2.com/survey_responses/bitmedia-io-review-12391901)"** **Rating:** 4.5/5.0 stars *— Takahito T.* [Read full review](https://www.g2.com/survey_responses/bitmedia-io-review-12391901) --- **"[Effortless Campaigns with Targeted Reach](https://www.g2.com/survey_responses/bitmedia-io-review-12560893)"** **Rating:** 5.0/5.0 stars *— Mike S.* [Read full review](https://www.g2.com/survey_responses/bitmedia-io-review-12560893) --- #### What Are G2 Users Discussing About Bitmedia.IO? - [What is Bitmedia.IO used for?](https://www.g2.com/discussions/what-is-bitmedia-io-used-for) ### 7. [Perion One](https://www.g2.com/products/perion-one/reviews) Perion One: Smarter Advertising Starts Here Today’s fragmented media landscape needs more than execution — it demands orchestration. Perion One unifies insights, AI, and creative to fuel real-time, multi-channel advertising that adapts by the moment and delivers measurable results at scale. **Average Rating:** 4.0/5.0 **Total Reviews:** 90 **How Do G2 Users Rate Perion One?** - **Close Ecosystem API:** 7.9/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.3/10 (Category avg: 8.6/10) - **Ease of Use:** 7.8/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.5/10 (Category avg: 8.3/10) **Who Is the Company Behind Perion One?** - **Seller:** [Perion](https://www.g2.com/sellers/perion-9db4cf16-f6dd-405c-87d2-af0e6d19018b) - **Company Website:** https://www.perion.com/ - **Year Founded:** 2001 - **HQ Location:** New York - **LinkedIn® Page:** https://www.linkedin.com/company/perion/ (668 employees on LinkedIn®) - **Ownership:** NASDAQ: PERI **Who Uses This Product?** - **Company Size:** 49% Mid-Market, 45% Small-Business #### What Are Perion One's Pros and Cons? **Pros:** - Ease of Use (2 reviews) - Automation (1 reviews) - Centralized Management (1 reviews) - Customer Support (1 reviews) - Customization (1 reviews) **Cons:** - Data Inaccuracy (1 reviews) - Data Management (1 reviews) - Expensive (1 reviews) - Inaccuracy (1 reviews) ### What Do G2 Reviewers Say About Perion One? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Perion One, enabling seamless access to all platforms efficiently. - Users appreciate the **automation features** of Perion One, allowing for efficient management across all platforms. - Users appreciate the **centralized management** of Perion One, which saves time and enhances productivity effortlessly. - Users praise the **excellent customer service** and support offered by Perion One, enhancing their overall experience. - Users praise the **customization** features of Perion One, finding them essential for tailored data management. **Cons:** - Users experience **data inaccuracy** issues, particularly with categorizing data despite adhering to naming conventions and labels. - Users sometimes face **difficulties in data categorization** within Perion One, despite using strict naming conventions. - Users find some options to be **expensive** for the value they offer, impacting overall satisfaction. - Users experience occasional **inaccuracy** in data categorization, even with strict naming conventions applied. #### What Are Recent G2 Reviews of Perion One? **"[Easy to Use & Customer Centric Platform](https://www.g2.com/survey_responses/perion-one-review-10732486)"** **Rating:** 4.0/5.0 stars *— Stelios K.* [Read full review](https://www.g2.com/survey_responses/perion-one-review-10732486) --- **"[Streamlines Work](https://www.g2.com/survey_responses/perion-one-review-7712988)"** **Rating:** 5.0/5.0 stars *— Maddy B.* [Read full review](https://www.g2.com/survey_responses/perion-one-review-7712988) --- #### What Are G2 Users Discussing About Perion One? - [What do you like most about Paragone for social media advertising, and what would you improve?](https://www.g2.com/discussions/what-do-you-like-most-about-paragone-for-social-media-advertising-and-what-would-you-improve) - [What is Undertone used for?](https://www.g2.com/discussions/what-is-undertone-used-for) ### 8. [EXADS](https://www.g2.com/products/exads/reviews) EXADS is a White-label Ad Serving Technology provider that has been developing platforms for advertisers, publishers, ad networks and agencies for over 10 years. At EXADS, we build scalable solutions for big and small companies and cater to all their ad serving needs. EXADS delivers powerful and customized ad platforms that come with an extensive range of features, from automatic optimizations to some of the best analytics capabilities, without any additional costs. Our team of ad tech experts are always available to provide the best support possible and answer any questions. With EXADS you can save time and money by having your own ad platform ready in weeks! **Average Rating:** 5.0/5.0 **Total Reviews:** 14 **How Do G2 Users Rate EXADS?** - **Close Ecosystem API:** 8.7/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.0/10 (Category avg: 8.6/10) - **Ease of Use:** 9.6/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.7/10 (Category avg: 8.3/10) **Who Is the Company Behind EXADS?** - **Seller:** [EXADS](https://www.g2.com/sellers/exads) - **Year Founded:** 2013 - **HQ Location:** Sandyford, IE - **Twitter:** @exads (90 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/exads/ (60 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 75% Mid-Market, 19% Small-Business #### What Are EXADS's Pros and Cons? **Pros:** - Advertising (1 reviews) - Ease of Use (1 reviews) - Easy Setup (1 reviews) - Setup Ease (1 reviews) - User Interface (1 reviews) ### What Do G2 Reviewers Say About EXADS? *AI-generated summary from verified user reviews* **Pros:** - Users value the **responsive setup** of EXADS, finding it easy to implement and manage their ad campaigns. - Users find the **ease of setup** of EXADS to be very responsive, enhancing their overall experience. - Users find the **easy setup** of EXADS very responsive, making integration seamless and efficient. - Users find EXADS to be **very responsive and easy to set up** , enhancing their overall experience. - Users praise the **responsive and easy setup** of EXADS' user interface for ad serving technology. #### What Are Recent G2 Reviews of EXADS? **"[complete ad server solution an campaign management system](https://www.g2.com/survey_responses/exads-review-11236631)"** **Rating:** 5.0/5.0 stars *— Benoit C.* [Read full review](https://www.g2.com/survey_responses/exads-review-11236631) --- **"[Robust white label solution for your DSP](https://www.g2.com/survey_responses/exads-review-9129573)"** **Rating:** 5.0/5.0 stars *— Ana S.* [Read full review](https://www.g2.com/survey_responses/exads-review-9129573) --- #### What Are G2 Users Discussing About EXADS? - [What is EXADS used for?](https://www.g2.com/discussions/what-is-exads-used-for) ### 9. [Brandzooka](https://www.g2.com/products/brandzooka/reviews) Brandzooka makes it possible for anyone to put their ads on Primetime TV, Internet Radio and the Web affordably in minutes. Our revolutionary self-service platform is built with the mission of making world-class digital advertising accessible and affordable to all. With the first ad-buying experience that outsmarts traditional advertisers, we deliver effective and automated management of TV & digital ad-buying with none of the complexity. Based in Boulder, Colorado. We’re a venture-backed technology company; founded, funded and run by the most successful professionals working in media today. Trusted by 60,000 advertisers across 110 countries, we are disrupting the $500b digital and programmatic media ecosystems. We're proud to have built the first scalable platform connecting millions of business and agencies worldwide to the power of premium media. **Average Rating:** 4.5/5.0 **Total Reviews:** 41 **How Do G2 Users Rate Brandzooka?** - **Close Ecosystem API:** 10.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.5/10 (Category avg: 8.6/10) - **Ease of Use:** 8.4/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.6/10 (Category avg: 8.3/10) **Who Is the Company Behind Brandzooka?** - **Seller:** [Brandzooka](https://www.g2.com/sellers/brandzooka) - **Year Founded:** 2015 - **HQ Location:** Boulder, Colorado - **Twitter:** @Brandzooka (11,088 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/9281930/ (9 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 75% Small-Business, 18% Mid-Market #### What Are Recent G2 Reviews of Brandzooka? **"[Go with the Best!](https://www.g2.com/survey_responses/brandzooka-review-6719836)"** **Rating:** 5.0/5.0 stars *— Sean T.* [Read full review](https://www.g2.com/survey_responses/brandzooka-review-6719836) --- **"[Great service and communication](https://www.g2.com/survey_responses/brandzooka-review-6907185)"** **Rating:** 5.0/5.0 stars *— Brad H.* [Read full review](https://www.g2.com/survey_responses/brandzooka-review-6907185) --- #### What Are G2 Users Discussing About Brandzooka? - [What is Brandzooka used for?](https://www.g2.com/discussions/what-is-brandzooka-used-for) ### 10. [Liftoff](https://www.g2.com/products/liftoff/reviews) Liftoff is a cloud-based eCommerce selling, shipping, and site content management solution for B2B and B2C sellers. The platform allows users to set up their own custom company store or retail site, without requiring any coding or website building experience. Liftoff offers a range of website templates and themes which users can customize with their company logo, color schemes, and fonts. Template HTML and CSS can also be modified, giving users greater control over store customization. The Liftoff dashboard allows users to manage site content, products, users, and discounts, and configure metrics, analytics, and ERP integrations in a single interface. Stores can be given custom domain names, custom SSL certificates are supported, and users can also add blogs, news feeds, and other data-driven content to their site. For payment processing, Liftoff supports multiple payment gateways, including PayPal, Authorize.Net, Payflow Pro and PayTrace. Purchase orders are also supported, and users can control customer credit, discounts, gift cards, and more. Inventory levels are updated automatically with every sale, and users are alerted when inventory drops below specified levels. Taxes are automatically calculated, and automatic shipment rating for both UPS and USPS is supported, for domestic and international shipments. The ordering process can be customized using workflow rules to manage customer messaging, hold orders for approval, and more. **Average Rating:** 4.5/5.0 **Total Reviews:** 11 **How Do G2 Users Rate Liftoff?** - **Ease of Use:** 9.8/10 (Category avg: 8.5/10) **Who Is the Company Behind Liftoff?** - **Seller:** [Launchpad Intelligent Software](https://www.g2.com/sellers/launchpad-intelligent-software) - **Year Founded:** 2012 - **HQ Location:** Austell, Georgia - **LinkedIn® Page:** https://www.linkedin.com/company/7802380 (18 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 73% Small-Business, 18% Enterprise #### What Are Liftoff's Pros and Cons? **Pros:** - Ease of Use (4 reviews) - Customer Support (2 reviews) - App Variety (1 reviews) - Inventory Management (1 reviews) - No Coding (1 reviews) **Cons:** - Confusion (1 reviews) - Expensive (1 reviews) - Learning Curve (1 reviews) - Missing Features (1 reviews) - Poor Customer Support (1 reviews) ### What Do G2 Reviewers Say About Liftoff? *AI-generated summary from verified user reviews* **Pros:** - Users find Liftoff to be **incredibly easy to use** , facilitating a seamless experience even for non-coders. - Users value the **quick and helpful customer support** of Liftoff, enhancing their overall experience and success. - Users value the **app variety** of Liftoff, finding the multiple services easy and efficient to use. - Users appreciate the **automated inventory updates** of Liftoff, allowing effortless management without coding experience. - Users love Liftoff for its **no coding requirement** , making it accessible and easy to use for everyone. **Cons:** - Users find the initial experience a bit **confusing** , suggesting a better tutorial would enhance usability for newcomers. - Users find Liftoff **expensive** initially, but many feel the cost is justified after experiencing the service. - Users find the **learning curve challenging** , suggesting better tutorials would enhance the experience for newcomers. - Users feel Liftoff lacks **essential features** , such as website building support and effective customer service assistance. - Users express frustration over **poor customer support** , which impacts their overall experience with Liftoff. #### What Are Recent G2 Reviews of Liftoff? **"[Great platform for monetization and acquistion](https://www.g2.com/survey_responses/liftoff-review-8523502)"** **Rating:** 5.0/5.0 stars *— Chris M.* [Read full review](https://www.g2.com/survey_responses/liftoff-review-8523502) --- **"[a very cool experience](https://www.g2.com/survey_responses/liftoff-review-8569211)"** **Rating:** 4.5/5.0 stars *— george m.* [Read full review](https://www.g2.com/survey_responses/liftoff-review-8569211) --- #### What Are G2 Users Discussing About Liftoff? - [What is Liftoff used for?](https://www.g2.com/discussions/what-is-liftoff-used-for) ### 11. [Realize](https://www.g2.com/products/taboola-realize/reviews) Realize is a sophisticated performance advertising solution designed to help businesses scale their businesses using the Open Web. This platform serves as a high-volume performance engine that addresses the diminishing returns often encountered in traditional search and social advertising channels. By leveraging a unique combination of data signals and specialized algorithms, Realize connects advertisers with a vast audience, facilitating significant visibility and engagement across a diverse network of publishers and original equipment manufacturers (OEMs), to drive engagement and conversions. Targeted at businesses seeking to drive performance outcomes, Realize simplifies the complexities of the digital landscape. The platform reaches over 600 million daily active users through direct publisher integrations, allowing advertisers to tap into a broad audience base. Unlike manual advertising approaches, Realize prioritizes measurable results by using proprietary data to ensure that ads are displayed to the most relevant, high-intent audiences. This precision not only drives quality traffic - and user engagement - to advertisers’ online properties but also drives conversions to maximize return on investment for advertisers. Realize's effectiveness is built on several core capabilities that distinguish it within the performance advertising category. Automated bidding and optimization strategies utilize real-time signals to drive conversions while maintaining optimal scale and performance. Additionally, predictive matchmaking capabilities enhance campaigns from the first dollar spent by predicting the users most likely to take action. The platform also offers dynamic creative solutions, where AI-powered tools generate original creative assets and optimize variants to align with both platform content policies and recommendations, as well as advertiser objectives. Another key feature of Realize is its advanced spend protection, which employs optimization algorithms to minimize wasted expenditure by automatically directing budgets toward higher-performing supply in real time. This ensures that every advertising dollar is spent effectively. Furthermore, Realize provides comprehensive reporting and transparency through real-time analytics and customizable scheduled reports, granting users clear visibility into campaign performance, user engagement and the properties where adverts have been served. The suite of tracking tools, including codeless conversion setup, empowers businesses to monitor performance and make informed, data-driven decisions with ease. What sets Realize apart is its performance-linked model, where advertisers pay on a CPC basis, ensuring campaigns deliver true value. The platform supports a diverse range of ad formats, including native, display, carousel, motion, and vertical video. This holistic approach not only drives audience growth but also fosters revenue generation within trusted, brand-safe environments, making Realize a compelling choice for businesses aiming to enhance their digital advertising efforts. **Average Rating:** 3.0/5.0 **Total Reviews:** 33 **How Do G2 Users Rate Realize?** - **Close Ecosystem API:** 8.3/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.5/10 (Category avg: 8.6/10) - **Ease of Use:** 6.9/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.3/10) **Who Is the Company Behind Realize?** - **Seller:** [Taboola](https://www.g2.com/sellers/taboola) - **Company Website:** https://Taboola.com - **Year Founded:** 2007 - **HQ Location:** New York, NY - **Twitter:** @taboola (11,236 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/taboola/ (2,027 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 58% Small-Business, 30% Mid-Market #### What Are Realize's Pros and Cons? **Pros:** - Advertising (1 reviews) - Affordable (1 reviews) - AI Writing Assistance (1 reviews) - Audience Reach (1 reviews) - Business Promotion (1 reviews) **Cons:** - Bug Issues (1 reviews) - Data Inaccuracy (1 reviews) - Inaccuracy (1 reviews) - Integration Problems (1 reviews) - Lack of Innovation (1 reviews) ### What Do G2 Reviewers Say About Realize? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of generating ads** with AI-generated headlines, simplifying their advertising efforts significantly. - Users find Taboola to be an **affordable option** for generating high volume traffic efficiently. - Users value the **ease of generating ads** with AI-generated headlines, enhancing their advertising efficiency and creativity. - Users find **Taboola's audience reach** effective for generating affordable, high-volume traffic for their campaigns. - Users find that Taboola effectively enhances their **lead generation** , driving better results for business promotion. **Cons:** - Users report experiencing **lead discrepancy issues** , making it challenging to accurately count leads in Realize. - Users experience **data inaccuracy** due to lead discrepancies, complicating effective lead tracking and management. - Users report a **lead discrepancy** issue, complicating accurate lead counting and management efforts. - Users report **integration problems** with Realize, citing poor navigation and unhelpful customer support as major issues. - Users face a **lack of innovation** in Realize, noting poor navigation and unhelpful customer support hindering campaigns. #### What Are Recent G2 Reviews of Realize? **"[Strong Targeting, Fast Approvals, and AI Enhancements That Deliver](https://www.g2.com/survey_responses/realize-review-12965346)"** **Rating:** 4.0/5.0 stars *— Verified User in Leisure, Travel & Tourism* [Read full review](https://www.g2.com/survey_responses/realize-review-12965346) --- **"[Real-Time Insights Boost Ad Success](https://www.g2.com/survey_responses/realize-review-13067141)"** **Rating:** 4.0/5.0 stars *— Darshana O.* [Read full review](https://www.g2.com/survey_responses/realize-review-13067141) --- #### What Are G2 Users Discussing About Realize? - [Is Taboola a good advertising platform?](https://www.g2.com/discussions/is-taboola-a-good-advertising-platform) - 1 comment - [How is Taboola different from Google ads?](https://www.g2.com/discussions/how-is-taboola-different-from-google-ads) - 1 comment - [What makes Taboola unique?](https://www.g2.com/discussions/what-makes-taboola-unique) - [What is Taboola good for?](https://www.g2.com/discussions/what-is-taboola-good-for) - 1 comment ### 12. [Yelp Advertising](https://www.g2.com/products/yelp-advertising/reviews) Yelp is a website and mobile app that connects people with great local businesses and business owners with their communities. **Average Rating:** 2.6/5.0 **Total Reviews:** 40 **How Do G2 Users Rate Yelp Advertising?** - **Close Ecosystem API:** 5.3/10 (Category avg: 8.1/10) - **Performance and Reliability:** 5.6/10 (Category avg: 8.6/10) - **Ease of Use:** 6.5/10 (Category avg: 8.5/10) - **Workflow Capability:** 5.3/10 (Category avg: 8.3/10) **Who Is the Company Behind Yelp Advertising?** - **Seller:** [Yelp for Business Owners](https://www.g2.com/sellers/yelp-for-business-owners) - **Year Founded:** 2004 - **HQ Location:** San Francisco, CA - **Twitter:** @Yelp (98,121 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/31517/ (6,940 employees on LinkedIn®) - **Ownership:** YELP **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 68% Small-Business, 24% Mid-Market #### What Are Recent G2 Reviews of Yelp Advertising? **"[A Solid Way to Get Inquiries and Impressions](https://www.g2.com/survey_responses/yelp-advertising-review-9770389)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/yelp-advertising-review-9770389) --- **"[Exellent Business tool](https://www.g2.com/survey_responses/yelp-advertising-review-8226453)"** **Rating:** 5.0/5.0 stars *— Jennifer S.* [Read full review](https://www.g2.com/survey_responses/yelp-advertising-review-8226453) --- #### What Are G2 Users Discussing About Yelp Advertising? - [Is Yelp a marketing tool?](https://www.g2.com/discussions/is-yelp-a-marketing-tool) - [What is Yelp strategy?](https://www.g2.com/discussions/what-is-yelp-strategy) - [What kind of advertising is Yelp?](https://www.g2.com/discussions/what-kind-of-advertising-is-yelp) - 1 comment - [What do Yelp ads do?](https://www.g2.com/discussions/what-do-yelp-ads-do) ### 13. [Skai](https://www.g2.com/products/skai/reviews) Skai is an omnichannel advertising platform, uniquely enabling brands and agencies to run data-driven programs across walled garden media. It empowers both media leaders and activation teams to drive impactful results from their advertising program with AI-powered decisioning, activation, and optimization solutions. Its partners include Google, Amazon Ads, Microsoft, Walmart Connect, Apple Search Ads, Instacart, Criteo, TikTok, Snap, Pinterest, Meta, and more. For over a decade, Skai has earned the trust from notable brands such as Reckitt, Doordash, Sony, Philips, and L’Oreal. Renowned for innovation and a values-driven culture, Skai is headquartered in San Francisco and Tel Aviv with eight international locations. **Average Rating:** 4.0/5.0 **Total Reviews:** 281 **How Do G2 Users Rate Skai?** - **Close Ecosystem API:** 7.5/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.6/10 (Category avg: 8.6/10) - **Ease of Use:** 7.6/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.8/10 (Category avg: 8.3/10) **Who Is the Company Behind Skai?** - **Seller:** [Skai](https://www.g2.com/sellers/skai) - **HQ Location:** Tel Aviv, Israel - **Twitter:** @skaicommerce (7,446 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/167470/ (726 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 44% Mid-Market, 30% Enterprise #### What Are Skai's Pros and Cons? **Pros:** - Ease of Use (3 reviews) - Automation (2 reviews) - Customer Support (2 reviews) - Ad Management (1 reviews) - Analytics (1 reviews) **Cons:** - Poor Reporting (2 reviews) - Ad Issues (1 reviews) - Adjustment Difficulty (1 reviews) - Campaign Management (1 reviews) - Campaign Management Issues (1 reviews) ### What Do G2 Reviewers Say About Skai? *AI-generated summary from verified user reviews* **Pros:** - Users love the **intuitive UI** of Skai, which simplifies account management and enhances overall productivity. - Users appreciate the **fast and reliable automation** in Skai, enabling easy account management and actionable insights. - Users appreciate the **responsive customer support** of Skai, which enhances their experience and usage of the platform. - Users appreciate the **fast and reliable ad management** of Skai, enabling easy account management and actionable insights. - Users appreciate the **speed and reliability** of Skai for effective bidding adjustments and account management. **Cons:** - Users are frustrated by the **poor reporting** in Skai, as it lacks clarity and detailed feedback on errors. - Users find **ad issues** with Skai, particularly in shopping reporting and campaign adjustments, needing improvement. - Users find **adjustment difficulties** with Skai, particularly for shopping reporting and PMAX campaign changes. - Users feel Skai's **campaign management** could improve in reporting and adapting to shopping campaign changes. - Users feel that Skai has **campaign management issues** , particularly with shopping reporting and PMAX adjustments. #### What Are Recent G2 Reviews of Skai? **"[Experienced User for 2 Years](https://www.g2.com/survey_responses/skai-review-10336805)"** **Rating:** 4.5/5.0 stars *— Taylor E.* [Read full review](https://www.g2.com/survey_responses/skai-review-10336805) --- **"[Easy To Use and Great Customer Service](https://www.g2.com/survey_responses/skai-review-7024093)"** **Rating:** 5.0/5.0 stars *— Verified User in Automotive* [Read full review](https://www.g2.com/survey_responses/skai-review-7024093) --- #### What Are G2 Users Discussing About Skai? - [What is Skai used for?](https://www.g2.com/discussions/what-is-skai-used-for) ### 14. [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introducing the first DSP with the company's founding in 2007, MediaMath was acquired by Infillion in 2023, an advertising technology company that owns and markets premium advertising products, to provide advertisers with an end-to-end solution including attention-guaranteed video and unique first-party data for future-proofed programmatic and creative solutions. MediaMath's programmatic platform offers a customizable tech stack with a modular, API-first approach for flexibility and customization, future-proofed identity solutions to expand addressability, curated inventory optimized towards specific KPIs for powerful results, and transparency into performance for improved efficiency.  **Average Rating:** 3.9/5.0 **Total Reviews:** 118 **How Do G2 Users Rate MediaMath by Infillion?** - **Close Ecosystem API:** 6.7/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.6/10 (Category avg: 8.6/10) - **Ease of Use:** 7.5/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.0/10 (Category avg: 8.3/10) **Who Is the Company Behind MediaMath by Infillion?** - **Seller:** [Infillion](https://www.g2.com/sellers/infillion) - **Company Website:** https://infillion.com/ - **Year Founded:** 2008 - **HQ Location:** New York, US - **Twitter:** @infilliontech (300 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/infilliontech/ (186 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 51% Mid-Market, 25% Small-Business #### What Are MediaMath by Infillion's Pros and Cons? **Pros:** - Ad Management (1 reviews) - Advertising Management (1 reviews) - Budget Management (1 reviews) - Campaign Management (1 reviews) - Campaigns (1 reviews) **Cons:** - Complexity (1 reviews) - Complex Setup (1 reviews) - Complex User Interface (1 reviews) - Dashboard Issues (1 reviews) - Difficult Navigation (1 reviews) ### What Do G2 Reviewers Say About MediaMath by Infillion? *AI-generated summary from verified user reviews* **Pros:** - Users value the **unique campaign categories** and excellent customer support offered by MediaMath by Infillion. - Users appreciate the **transparency and control over spending** offered by MediaMath, enhancing their advertising management experience. - Users appreciate the **transparency and control over budget management** that MediaMath by Infillion offers. - Users value the **unique campaign categories** available in MediaMath, combined with excellent customer support for a better experience. - Users value the **unique campaign categories** offered by MediaMath and appreciate their excellent customer support. **Cons:** - Users find the **complexity of the UI** and navigation challenging, hindering overall usability and efficiency. - Users find the **complex setup** cumbersome and time-consuming, leading to a frustrating initial experience with MediaMath. - Users find the **complex user interface** outdated and difficult to navigate, causing frustration during usage. - Users find the **outdated UI and complex navigation** of MediaMath challenging and frustrating for daily use. - Users struggle with **difficult navigation** due to outdated UI and complex menus, hindering their overall experience. #### What Are Recent G2 Reviews of MediaMath by Infillion? **"[Media Math is very attentive and prompt to delivery for all of your business solutions needs.](https://www.g2.com/survey_responses/mediamath-by-infillion-review-11376957)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/mediamath-by-infillion-review-11376957) --- **"[Powerful Control, Needs UI Overhaul](https://www.g2.com/survey_responses/mediamath-by-infillion-review-12049561)"** **Rating:** 4.0/5.0 stars *— David C.* [Read full review](https://www.g2.com/survey_responses/mediamath-by-infillion-review-12049561) --- #### What Are G2 Users Discussing About MediaMath by Infillion? - [What is MediaMath TerminalOne Marketing OS™ used for?](https://www.g2.com/discussions/what-is-mediamath-terminalone-marketing-os-used-for) - [How many employees does MediaMath have?](https://www.g2.com/discussions/how-many-employees-does-mediamath-have) - [Is MediaMath a DSP?](https://www.g2.com/discussions/is-mediamath-a-dsp) - [What is MediaMath?](https://www.g2.com/discussions/what-is-mediamath) ### 15. [Moloco](https://www.g2.com/products/moloco/reviews) Moloco’s mission is to empower businesses of all sizes to grow through operational machine learning. With Moloco’s machine learning platform for growth and performance, every app publisher, commerce marketplace, and streaming business can now unlock the value of their unique, first-party data. Moloco was founded in 2013 by a team of machine learning engineers and has offices throughout the US, the UK, Germany, Korea, China, India, Japan, and Singapore. \* Moloco Ads enables performance marketers to scale user acquisition for mobile apps through our advanced machine learning models. \* Moloco Commerce Media enables retailers and marketplaces to build their own ads business with a flexible solution that delivers relevance, results, and automation for scaled and streamlined ad operations. \* Moloco Streaming Monetization enables streaming media companies to revolutionize their monetization strategy by building an outcomes-based ads business that delivers relevancy for users and results for advertisers. **Average Rating:** 4.3/5.0 **Total Reviews:** 14 **How Do G2 Users Rate Moloco?** - **Close Ecosystem API:** 6.7/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.0/10 (Category avg: 8.6/10) - **Ease of Use:** 7.8/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.2/10 (Category avg: 8.3/10) **Who Is the Company Behind Moloco?** - **Seller:** [Moloco, Inc](https://www.g2.com/sellers/moloco-inc) - **Year Founded:** 2013 - **HQ Location:** Redwood City, California - **Twitter:** @MolocoHQ (1,062 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/moloco (941 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 60% Mid-Market, 33% Small-Business #### What Are Moloco's Pros and Cons? **Pros:** - Account Management (1 reviews) - Analytics (1 reviews) - Campaign Management (1 reviews) - Customer Support (1 reviews) - Ease of Use (1 reviews) ### What Do G2 Reviewers Say About Moloco? *AI-generated summary from verified user reviews* **Pros:** - Users value the **proactive account management** of Moloco, enhancing campaign efficiency and support for new ads. - Users value the **efficient campaign execution** and proactive support provided by Moloco, enhancing overall marketing performance. - Users value the **efficiency and support** from Moloco, enhancing campaign execution and performance management. - Users value the **proactive customer support** from Moloco, enhancing campaign execution and performance monitoring effectively. - Users find Moloco's platform incredibly **easy to use** , streamlining campaign management and ad execution efficiently. #### What Are Recent G2 Reviews of Moloco? **"[Moloco has been a powerful tool for optimizing our mobile ad campaigns with machine learning](https://www.g2.com/survey_responses/moloco-review-10168808)"** **Rating:** 4.5/5.0 stars *— Verified User in Financial Services* [Read full review](https://www.g2.com/survey_responses/moloco-review-10168808) --- **"[It's a good platform.](https://www.g2.com/survey_responses/moloco-review-10023960)"** **Rating:** 5.0/5.0 stars *— Tanya J.* [Read full review](https://www.g2.com/survey_responses/moloco-review-10023960) --- #### What Are G2 Users Discussing About Moloco? - [What is Moloco used for?](https://www.g2.com/discussions/what-is-moloco-used-for) ### 16. [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) Built for the way you buy, the Verizon Media DSP\* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. \*Formerly BrightRoll DSP, Oath Ad Platforms **Average Rating:** 3.6/5.0 **Total Reviews:** 175 **How Do G2 Users Rate Yahoo AdTech DSP?** - **Close Ecosystem API:** 2.5/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.0/10 (Category avg: 8.6/10) - **Ease of Use:** 7.4/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.2/10 (Category avg: 8.3/10) **Who Is the Company Behind Yahoo AdTech DSP?** - **Seller:** [Verizon Media](https://www.g2.com/sellers/verizon-media) - **Year Founded:** 2005 - **HQ Location:** San Francisco, CA - **Twitter:** @FlurryMobile (16,225 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/430650/ (12 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 45% Small-Business, 37% Mid-Market #### What Are Yahoo AdTech DSP's Pros and Cons? **Pros:** - Advertising Management (1 reviews) - Audience Targeting (1 reviews) - Campaigns (1 reviews) - Design Quality (1 reviews) - Ease of Use (1 reviews) **Cons:** - Ad Issues (1 reviews) - Ad Management Issues (1 reviews) - Campaign Management Issues (1 reviews) - Delayed Implementation (1 reviews) - Delay Issues (1 reviews) ### What Do G2 Reviewers Say About Yahoo AdTech DSP? *AI-generated summary from verified user reviews* **Pros:** - Users value the **unified buying experience** of Yahoo AdTech DSP, benefiting from comprehensive features and ease of use. - Users value the **precise audience targeting** of Yahoo AdTech DSP, enabling effective segmentation and better campaign performance. - Users value the **unified buying experience** of Yahoo AdTech DSP, seamlessly integrating targeting and performance tracking. - Users value the **unified buying experience** of Yahoo AdTech DSP, simplifying campaign management with integrated features. - Users find the **intuitive user interface** of Yahoo AdTech DSP makes campaign management straightforward and efficient. **Cons:** - Users face **reporting and creative approval delays** that hinder timely access to performance data and campaign launches. - Users face **ad management issues** due to reporting and creative approval delays, impacting campaign performance and timelines. - Users face **campaign management issues** due to reporting and creative approval delays impacting performance and timelines. - Users face **delayed implementation** due to slow reporting and lengthy creative approval processes impacting campaign launches. - Users experience **delay issues** with reporting and creative approvals, impacting campaign performance and launch schedules. #### What Are Recent G2 Reviews of Yahoo AdTech DSP? **"[Exceptional Targeting with a Complex Interface](https://www.g2.com/survey_responses/yahoo-adtech-dsp-review-12606024)"** **Rating:** 4.5/5.0 stars *— Sanket D.* [Read full review](https://www.g2.com/survey_responses/yahoo-adtech-dsp-review-12606024) --- **"[Easy Campaign Programming with an Efficient Setup Process](https://www.g2.com/survey_responses/yahoo-adtech-dsp-review-12502990)"** **Rating:** 4.0/5.0 stars *— Edward R.* [Read full review](https://www.g2.com/survey_responses/yahoo-adtech-dsp-review-12502990) --- #### What Are G2 Users Discussing About Yahoo AdTech DSP? - [What is a DSP programmatic?](https://www.g2.com/discussions/what-is-a-dsp-programmatic) - [What do Verizon media do?](https://www.g2.com/discussions/what-do-verizon-media-do) - [What is DSP in media buying?](https://www.g2.com/discussions/what-is-dsp-in-media-buying) - [What is Verizon Media DSP?](https://www.g2.com/discussions/what-is-verizon-media-dsp) ### 17. [Choozle](https://www.g2.com/products/choozle/reviews) Choozle – Digital Advertising Made Easy® offers a powerful platform and expert services for omnichannel digital advertising across programmatic, search, and social. Marketers can run data-driven campaigns across display, connected TV, video, mobile, and more—using one intuitive interface backed by strategic support. **Average Rating:** 4.2/5.0 **Total Reviews:** 198 **How Do G2 Users Rate Choozle?** - **Close Ecosystem API:** 8.3/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.0/10 (Category avg: 8.6/10) - **Ease of Use:** 8.2/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.7/10 (Category avg: 8.3/10) **Who Is the Company Behind Choozle?** - **Seller:** [Choozle, Inc.](https://www.g2.com/sellers/choozle-inc) - **Company Website:** https://www.choozle.com - **Year Founded:** 2012 - **HQ Location:** Denver, Colorado - **Twitter:** @choozle (1,235 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2893114/ (52 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, CEO - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 73% Small-Business, 21% Mid-Market #### What Are Choozle's Pros and Cons? **Pros:** - Audience Targeting (2 reviews) - Campaign Management (2 reviews) - Campaigns (2 reviews) - Ease of Use (2 reviews) - Affordable (1 reviews) **Cons:** - Insufficient Training (2 reviews) - Account Issues (1 reviews) - Account Management Issues (1 reviews) - Campaign Management (1 reviews) - Data Inaccuracy (1 reviews) ### What Do G2 Reviewers Say About Choozle? *AI-generated summary from verified user reviews* **Pros:** - Users value the **brilliant audience targeting** capabilities of Choozle, enhancing campaign performance through precise analytics. - Users value the **supportive and collaborative campaign management** from Choozle's team, enhancing their overall experience. - Users commend the **supportive team and seamless campaign setup** , enhancing collaboration and efficiency in ad management. - Users find Choozle's **easy-to-use interface** enhances their digital marketing experience and campaign performance tracking. - Users find Choozle to be **affordable** , enjoying its cost-effective solutions alongside powerful ad technology. **Cons:** - Users feel that **insufficient training** hampers their ability to effectively use Choozle, especially beginners seeking quality performance. - Users report **account management issues** , noting that attention to detail is often lacking due to a heavy workload. - Users note that **account management issues** arise due to the team's struggle with handling multiple accounts effectively. - Users experienced **campaign errors** that delayed progress and wished for clearer requirements upfront to streamline the process. - Users express concerns about **data inaccuracy** , citing limited reporting and insufficient data analysis in Choozle. #### What Are Recent G2 Reviews of Choozle? **"[Great Transparency](https://www.g2.com/survey_responses/choozle-review-9421269)"** **Rating:** 4.0/5.0 stars *— Verified User in Automotive* [Read full review](https://www.g2.com/survey_responses/choozle-review-9421269) --- **"[Great partner for programmatic.](https://www.g2.com/survey_responses/choozle-review-10383643)"** **Rating:** 5.0/5.0 stars *— Matt W.* [Read full review](https://www.g2.com/survey_responses/choozle-review-10383643) --- #### What Are G2 Users Discussing About Choozle? - [What is Choozle used for?](https://www.g2.com/discussions/what-is-choozle-used-for) - 1 comment ### 18. [Nexxen](https://www.g2.com/products/nexxen/reviews) We help you reach your consumers & maximize your ROI​. Our true, full-stack solution, unique data and creative services simplify your programmatic ad journey to help you get the results you want. **Average Rating:** 3.8/5.0 **Total Reviews:** 51 **How Do G2 Users Rate Nexxen?** - **Close Ecosystem API:** 8.3/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.9/10 (Category avg: 8.6/10) - **Ease of Use:** 7.7/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.8/10 (Category avg: 8.3/10) **Who Is the Company Behind Nexxen?** - **Seller:** [Nexxen](https://www.g2.com/sellers/nexxen) - **HQ Location:** New York, New York, United States - **LinkedIn® Page:** https://www.linkedin.com/company/nexxen-inc/ (792 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 56% Enterprise, 35% Mid-Market #### What Are Recent G2 Reviews of Nexxen? **"[A Great SSP to help monetize your channels.](https://www.g2.com/survey_responses/nexxen-review-10706621)"** **Rating:** 4.5/5.0 stars *— Sampreeth D.* [Read full review](https://www.g2.com/survey_responses/nexxen-review-10706621) --- **"[Support Amobee Reps](https://www.g2.com/survey_responses/nexxen-review-5430480)"** **Rating:** 4.0/5.0 stars *— Verified User in Financial Services* [Read full review](https://www.g2.com/survey_responses/nexxen-review-5430480) --- #### What Are G2 Users Discussing About Nexxen? - [What is Amobee used for?](https://www.g2.com/discussions/what-is-amobee-used-for) ### 19. [Leadbolt](https://www.g2.com/products/leadbolt/reviews) Leadbolt is a high performance mobile advertising platform for user acquisition and in-app monetization. Powered by direct relationships and dynamic ad-serving technologies, Leadbolt allows mobile advertisers to reach and acquire quality users at scale. Interested in managing campaigns at your own pace? Advertisers can choose between two distinct Self-Serve Mobile Advertising Buying Platforms: o Self-Serve Standard Account, for advertisers who prefer to buy on CPM & CPC o Self-Serve CPI Mobile Ad Platform exclusively for app-install marketers – Buy on CPI, only pay for installs Sign up here: https://www.leadbolt.com/advertisers-signup-cpi/ Check out our Self-Serve Platform details here: https://www.leadbolt.com/advertiser-accounts/ OR Fully-Managed mobile advertising service - Let our campaign experts achieve top performance from start to finish. Leadbolt delivers more than 10 billion ads a month, across 65,000 apps worldwide. Leadbolt is privately held and headquartered in Sydney, Australia with offices in Los Angeles, San Francisco and Bangalore. For more information, visit www.leadbolt.com   **Average Rating:** 4.1/5.0 **Total Reviews:** 26 **How Do G2 Users Rate Leadbolt?** - **Performance and Reliability:** 9.0/10 (Category avg: 8.6/10) - **Ease of Use:** 9.0/10 (Category avg: 8.5/10) - **Workflow Capability:** 6.7/10 (Category avg: 8.3/10) **Who Is the Company Behind Leadbolt?** - **Seller:** [Leadbolt](https://www.g2.com/sellers/leadbolt) - **Year Founded:** 2010 - **HQ Location:** Sydney, Australia - **Twitter:** @leadbolt (1,826 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1183933/ (13 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 53% Small-Business, 47% Mid-Market #### What Are Recent G2 Reviews of Leadbolt? **"[I'm working with LeadBolt for 1.5 years as an advertiser](https://www.g2.com/survey_responses/leadbolt-review-1682688)"** **Rating:** 4.5/5.0 stars *— Barr A.* [Read full review](https://www.g2.com/survey_responses/leadbolt-review-1682688) --- **"[High quality traffic, carefully optimised campaigns, and great cooperative partnership ensured.](https://www.g2.com/survey_responses/leadbolt-review-845191)"** **Rating:** 4.5/5.0 stars *— Taylor L.* [Read full review](https://www.g2.com/survey_responses/leadbolt-review-845191) --- #### What Are G2 Users Discussing About Leadbolt? - [What is Leadbolt used for?](https://www.g2.com/discussions/what-is-leadbolt-used-for) ### 20. [Pokkt](https://www.g2.com/products/pokkt/reviews) Pokkt is a mobile video advertising platform. **Average Rating:** 4.0/5.0 **Total Reviews:** 10 **How Do G2 Users Rate Pokkt?** - **Close Ecosystem API:** 8.3/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.1/10 (Category avg: 8.6/10) - **Ease of Use:** 8.5/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.7/10 (Category avg: 8.3/10) **Who Is the Company Behind Pokkt?** - **Seller:** [Pokkt](https://www.g2.com/sellers/pokkt-41259ed1-ccff-4acb-8f0a-f35a62ceb814) - **Year Founded:** 2012 - **HQ Location:** Singapore, SG - **LinkedIn® Page:** https://www.linkedin.com/company/pokktads/ (35 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 90% Small-Business, 10% Enterprise #### What Are Recent G2 Reviews of Pokkt? **"[Consistently Delivers Outcomes](https://www.g2.com/survey_responses/pokkt-review-8623456)"** **Rating:** 5.0/5.0 stars *— Azas S.* [Read full review](https://www.g2.com/survey_responses/pokkt-review-8623456) --- **"[One of the best in-app Ads platform](https://www.g2.com/survey_responses/pokkt-review-8511290)"** **Rating:** 4.5/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/pokkt-review-8511290) --- ### 21. [Rover](https://www.g2.com/products/rover/reviews) Designed in the browser and delivered natively in your app. No dev resources or app updates required. Rover drives mobile engagement and monetization with better mobile campaigns. **Average Rating:** 4.6/5.0 **Total Reviews:** 11 **How Do G2 Users Rate Rover?** - **Performance and Reliability:** 9.4/10 (Category avg: 8.6/10) - **Ease of Use:** 9.2/10 (Category avg: 8.5/10) - **Workflow Capability:** 6.7/10 (Category avg: 8.3/10) **Who Is the Company Behind Rover?** - **Seller:** [Rover](https://www.g2.com/sellers/rover) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/roverlabs-lis (11 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 73% Small-Business, 18% Enterprise #### What Are Recent G2 Reviews of Rover? **"[Rover takes the stress out of having your pets taken care of](https://www.g2.com/survey_responses/rover-review-7613677)"** **Rating:** 5.0/5.0 stars *— Mike G.* [Read full review](https://www.g2.com/survey_responses/rover-review-7613677) --- **"[Best platform for sitters](https://www.g2.com/survey_responses/rover-review-7625286)"** **Rating:** 4.5/5.0 stars *— Anand .* [Read full review](https://www.g2.com/survey_responses/rover-review-7625286) --- #### What Are G2 Users Discussing About Rover? - [What does Rover do?](https://www.g2.com/discussions/what-does-rover-do) - [What is the use of Rover?](https://www.g2.com/discussions/what-is-the-use-of-rover) - [What operating system does Land Rover use?](https://www.g2.com/discussions/what-operating-system-does-land-rover-use) ### 22. [WideOrbit](https://www.g2.com/products/wideorbit/reviews) Founded in 1999, WideOrbit helps media companies do more business by making it easier to sell advertising. We offer the one platform that ties everything together, from pitch to payment, across digital, linear, and cross-platform advertising. WideOrbit remains at the forefront of the industry by focusing on automation and integrations to streamline digital, linear, and cross-platform workflows and advancing our digital solutions to address the needs of broadcasters, digital publishers, and advertisers. WideOrbit is headquartered in New York, with offices worldwide. Customers include NBCUniversal, ViacomCBS, ABC/Disney, Fox, Paramount, Hearst, TelevisaUnivision, Gray Television, TEGNA, and many other major media companies around the world. WideOrbit is a wholly owned subsidiary within the Lumine Group companies. Lumine Group Inc. (TSXV:LMN), is a Canadian listed company, with Constellation Software Inc., (TSX:CSU), a multi-billion dollar public company, as its majority shareholder. **Average Rating:** 4.1/5.0 **Total Reviews:** 50 **How Do G2 Users Rate WideOrbit?** - **Close Ecosystem API:** 6.7/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.2/10 (Category avg: 8.6/10) - **Ease of Use:** 7.8/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.7/10 (Category avg: 8.3/10) **Who Is the Company Behind WideOrbit?** - **Seller:** [Lumine Group](https://www.g2.com/sellers/lumine-group) - **Year Founded:** 1999 - **HQ Location:** Toronto, Ontario - **LinkedIn® Page:** https://www.linkedin.com/company/lumine-group/ (199 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Broadcast Media, Marketing and Advertising - **Company Size:** 44% Mid-Market, 34% Enterprise #### What Are WideOrbit's Pros and Cons? **Pros:** - Automation (1 reviews) - Ease of Use (1 reviews) - Features (1 reviews) - Options (1 reviews) - Results (1 reviews) **Cons:** - Budget Management (1 reviews) - Delayed Implementation (1 reviews) - Delay Issues (1 reviews) - Editing Difficulties (1 reviews) - Functionality Limitations (1 reviews) ### What Do G2 Reviewers Say About WideOrbit? *AI-generated summary from verified user reviews* **Pros:** - Users value the **reliable automation** of WideOrbit, ensuring seamless programming even with system failures. - Users appreciate the **ease of use** of WideOrbit, highlighting its reliable and familiar layout that ensures seamless operation. - Users praise the **reliable on-air performance** of WideOrbit, ensuring seamless programming even during system failures. - Users appreciate the **reliable on-air performance** of WideOrbit, ensuring seamless broadcasting even during computer failures. - Users value the **reliable performance** of WideOrbit, ensuring seamless programming even during studio failures. **Cons:** - Users face **budget management delays** with WideOrbit, leading to slow performance and unpredictable program behavior. - Users experience **delayed implementation** with WideOrbit, facing issues like playback lag and program instability during live usage. - Users experience significant **delay issues** with WideOrbit, affecting live usage and playback functionality. - Users experience **editing difficulties** with WideOrbit, including delays, crashes, and a clumsy interface affecting usability. - Users experience **functionality limitations** with WideOrbit, such as playback delays and bugs affecting performance during live usage. #### What Are Recent G2 Reviews of WideOrbit? **"[Best Traffic System of 2022](https://www.g2.com/survey_responses/wideorbit-review-4538257)"** **Rating:** 5.0/5.0 stars *— Linda C.* [Read full review](https://www.g2.com/survey_responses/wideorbit-review-4538257) --- **"[Wide Orbit is user friendly and very efficient!](https://www.g2.com/survey_responses/wideorbit-review-6623852)"** **Rating:** 5.0/5.0 stars *— Shannon D.* [Read full review](https://www.g2.com/survey_responses/wideorbit-review-6623852) --- #### What Are G2 Users Discussing About WideOrbit? - [What is white orbit?](https://www.g2.com/discussions/what-is-white-orbit) - [Who owns WideOrbit?](https://www.g2.com/discussions/who-owns-wideorbit) - [What is WideOrbit traffic?](https://www.g2.com/discussions/what-is-wideorbit-traffic) - [What is WideOrbit used for?](https://www.g2.com/discussions/what-is-wideorbit-used-for) ### 23. [LiveIntent](https://www.g2.com/products/liveintent/reviews) LiveIntent's Marketer Solutions empower brands to engage with over 240 million verified individuals through premium publisher newsletters, offering a unique and effective channel for email marketing. By integrating seamlessly into 2,500+ publisher newsletters, LiveIntent enables marketers to reach audiences in a context where they are actively engaged and attentive. Unlike traditional advertising platforms, LiveIntent provides comprehensive data feedback, allowing brands to make informed decisions and optimize their campaigns across various channels. Key Features and Functionality: - Premium Publisher Inventory Access: Gain exclusive access to a curated selection of premium publisher newsletters, ensuring brand safety and relevance. - People-Based Targeting: Utilize email addresses as stable identifiers to connect with logged-in readers, offering a reliable alternative to third-party cookies. - Personalized Ad Experiences: Deliver tailored advertisements directly to user inboxes using innovative formats like native ads and animated teasers, enhancing user engagement. - Actionable Insights: Obtain detailed analytics on clicks, conversions, and impressions to understand customer journeys and refine marketing strategies for maximum ROI. Primary Value and Solutions Provided: LiveIntent addresses the challenge of reaching and engaging audiences in a fragmented digital landscape by leveraging the trusted environment of email newsletters. By offering access to a vast network of premium publishers and providing tools for personalized, data-driven marketing, LiveIntent helps brands diversify their marketing channels, enhance customer engagement, and drive performance throughout the customer journey—from building brand awareness to accelerating acquisition and fostering customer loyalty. **Average Rating:** 3.4/5.0 **Total Reviews:** 16 **How Do G2 Users Rate LiveIntent?** - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Ease of Use:** 7.0/10 (Category avg: 8.5/10) - **Workflow Capability:** 6.7/10 (Category avg: 8.3/10) **Who Is the Company Behind LiveIntent?** - **Seller:** [LiveIntent](https://www.g2.com/sellers/liveintent) - **Year Founded:** 2009 - **HQ Location:** New York, NY - **LinkedIn® Page:** https://www.linkedin.com/company/734773/ (80 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 44% Mid-Market, 31% Small-Business #### What Are LiveIntent's Pros and Cons? **Pros:** - Affordable (1 reviews) - Audience Reach (1 reviews) - Budget Management (1 reviews) - Efficiency (1 reviews) - Low Costs (1 reviews) **Cons:** - Ad Restrictions (1 reviews) - Functionality Limitations (1 reviews) - Integration Issues (1 reviews) - Limited Features (1 reviews) - Limited Functionality (1 reviews) ### What Do G2 Reviewers Say About LiveIntent? *AI-generated summary from verified user reviews* **Pros:** - Users find LiveIntent to be **affordable** , delivering a wide reach efficiently at a low CPM. - Users praise the **cost-effective CPM** of LiveIntent, enabling them to achieve extensive reach efficiently. - Users value the **budget-friendly CPM** of LiveIntent, allowing for extensive reach without overspending. - Users value the **cost-effective CPM** of LiveIntent, enabling large reach with impressive efficiency. - Users highlight the **low costs** of LiveIntent, making it a cost-effective solution for achieving large reach efficiently. **Cons:** - Users feel limited due to **ad restrictions** , finding the system inflexible and unintelligent with frequent resets. - Users find the **functionality limitations** of LiveIntent frustrating due to a lack of control and system resets. - Users face **integration issues** with LiveIntent, as the system resets and lacks essential features like a pub list. - Users find the **limited features** of LiveIntent frustrating, as it lacks flexibility and can reset unpredictably. - Users find the **limited functionality** of LiveIntent frustrating due to few options and frequent resets when changing creatives. #### What Are Recent G2 Reviews of LiveIntent? **"[Excellent self serve platform](https://www.g2.com/survey_responses/liveintent-review-3248551)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/liveintent-review-3248551) --- **"[We currently use liveintent for marketing on our consumer facing ecommerce emails](https://www.g2.com/survey_responses/liveintent-review-3722337)"** **Rating:** 4.0/5.0 stars *— Greg A.* [Read full review](https://www.g2.com/survey_responses/liveintent-review-3722337) --- #### What Are G2 Users Discussing About LiveIntent? - [What is LiveIntent used for?](https://www.g2.com/discussions/what-is-liveintent-used-for) ### 24. [BidMachine](https://www.g2.com/products/bidmachine/reviews) BidMachine is a mobile advertising platform that helps app publishers grow in-app ad revenue and gives advertisers, DSPs, and agencies access to SDK-direct in-app inventory with first-party signals. The platform operates as both an in-app bidding solution and a supply-side platform, connecting mobile publishers to programmatic demand through a lightweight SDK integration. Publishers add incremental demand sources to their existing monetization stack, run transparent real-time auctions, and access brand advertiser budgets through direct, SPO-aligned supply paths. BidMachine processes over 1 trillion ad requests monthly and reaches 600 million verified SDK users across gaming, utility, and lifestyle apps. Core features: SDK: lightweight in-app bidding integration that adds premium global demand to publisher auctions, built to minimize latency and preserve app performance Mediation: transparent auction mechanics with full visibility into how demand sources compete, including pricing, fill data, and demand prioritization controls Exchange: PMP and open auction access for DSPs and agencies buying SDK-powered in-app inventory with first-party signals and SPO-aligned supply paths UA: performance campaign tools for advertisers and UA teams, with CPI and ROAS optimization powered by rich in-app signals and unified reporting across inventory, creatives, and geos DIRECT Placements: a dedicated supply path that routes brand advertiser budgets to premium publishers through SDK-direct, SPO-aligned inventory, with onboarding taking approximately two weeks after agreement signing and ads.txt update Who uses BidMachine: Publishers and monetization managers growing ARPDAU and LTV by adding incremental demand alongside existing networks Advertisers and UA teams running performance campaigns who need high-quality, SDK-direct in-app supply DSPs and agencies seeking cleaner supply paths with richer first-party signals for programmatic buying Publishers can get started via self-serve sign-up or by contacting the sales team directly. **Average Rating:** 4.7/5.0 **Total Reviews:** 15 **How Do G2 Users Rate BidMachine?** - **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10) - **Ease of Use:** 9.5/10 (Category avg: 8.5/10) **Who Is the Company Behind BidMachine?** - **Seller:** [BidMachine](https://www.g2.com/sellers/bidmachine) - **Company Website:** https://www.bidmachine.io - **Year Founded:** 2019 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/bidmachine/ (138 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Games - **Company Size:** 67% Mid-Market, 20% Small-Business #### What Are Recent G2 Reviews of BidMachine? **"[Innovative Monetization with Great Support](https://www.g2.com/survey_responses/bidmachine-review-12718801)"** **Rating:** 5.0/5.0 stars *— Verified User* [Read full review](https://www.g2.com/survey_responses/bidmachine-review-12718801) --- **"[Efficient, Professional Team with Proactive, Responsive Support](https://www.g2.com/survey_responses/bidmachine-review-12877247)"** **Rating:** 5.0/5.0 stars *— Harper Z.* [Read full review](https://www.g2.com/survey_responses/bidmachine-review-12877247) --- ### 25. [GroundTruth Ads Manager](https://www.g2.com/products/groundtruth-ads-manager/reviews) GroundTruth Ads Manager is an easy-to-use, self-serve omnichannel ad platform. Built on top of GroundTruth's MRC accredited location data suite, the platform helps you target and message your audiences to drive outcomes that matter: Boost brand awareness, drive online and. in-store visits, and increase sales to your business all through the click of a few buttons. Plus, you can serve these ads on mobile, desktop, or connected TV. • No IO contract required. • No minimum spend. • Real-time reporting on actual visits. **Average Rating:** 3.9/5.0 **Total Reviews:** 10 **How Do G2 Users Rate GroundTruth Ads Manager?** - **Close Ecosystem API:** 6.7/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.1/10 (Category avg: 8.6/10) - **Ease of Use:** 8.5/10 (Category avg: 8.5/10) - **Workflow Capability:** 6.3/10 (Category avg: 8.3/10) **Who Is the Company Behind GroundTruth Ads Manager?** - **Seller:** [GroundTruth](https://www.g2.com/sellers/groundtruth) - **Year Founded:** 2009 - **HQ Location:** New York, US - **Twitter:** @groundtruthco (3,535 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18109829 (387 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 64% Mid-Market, 36% Small-Business #### What Are Recent G2 Reviews of GroundTruth Ads Manager? **"[Cool!](https://www.g2.com/survey_responses/groundtruth-ads-manager-review-8498165)"** **Rating:** 4.5/5.0 stars *— James T.* [Read full review](https://www.g2.com/survey_responses/groundtruth-ads-manager-review-8498165) --- **"[A Saturated Digital Advertising Solution that is Self-Serve](https://www.g2.com/survey_responses/groundtruth-ads-manager-review-8567352)"** **Rating:** 4.0/5.0 stars *— Jeff M.* [Read full review](https://www.g2.com/survey_responses/groundtruth-ads-manager-review-8567352) --- #### What Are G2 Users Discussing About GroundTruth Ads Manager? - [What does ground truth company do?](https://www.g2.com/discussions/what-does-ground-truth-company-do) - [What is xAd?](https://www.g2.com/discussions/what-is-xad) - [Is SaaS a GroundTruth?](https://www.g2.com/discussions/is-saas-a-groundtruth) - [What is GroundTruth ads manager?](https://www.g2.com/discussions/what-is-groundtruth-ads-manager) ## What Is Mobile Advertising Software? [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech) ## What Software Categories Are Similar to Mobile Advertising Software? - [Display Advertising Software](https://www.g2.com/categories/display-advertising) - [Video Advertising Software](https://www.g2.com/categories/video-advertising) - [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) --- ## How Do You Choose the Right Mobile Advertising Software? ### What You Should Know About Mobile Advertising Software ### What is Mobile Advertising Software? There is still rapid growth around mobile device usage, and it is showing no signs of slowing down.This can be attributed to the fact that consumers are rapidly embracing new technology that will make their lives easier. The rise of mobile device usage also brings about a rise in mobile advertising. Mobile advertising software enables advertisers to publish graphics, text, or animated ads on mobile websites and applications; the software is often one part of a larger cross-channel advertising platform, which may also include capabilities across search, display, social media, and video. Make sure you have a unique mobile strategy in place before deciding which tool you want to use, and make sure that the tool you choose can accommodate the strategy you have outlined. Key Benefits of Mobile Advertising Software - Reach audiences on the devices they use most: their phones and tablets - Convey time-sensitive messages that are more relevant to the consumer's individual preferences, buying behavior, and location - Boost your advertising engagement rates, as users tend to spend more time with interactive ads - Save money by running campaigns at a fraction of the cost of traditional advertising channels - Enjoy a higher click-through rate compared to desktop advertisements ### Why Use Mobile Advertising Software? The proliferation of smartphones and other mobile devices is not a new trend, however, it is pushing advertisers toward an inescapable reality of using mobile advertising to reach consumers. As the desktop audience gradually decreases over time, it is important for in-house marketers and third-party vendors to reach consumers where they are: their mobile devices. That being said, while mobile ads increase in prevalence, mobile device users get more inundated with the number of ads they receive. Therefore, it is crucial to provide intriguing, relevant, and nonintrusive ads to consumers that tie in with your overall mobile marketing strategy. With mobile advertising software, businesses have the ability to publish personalized ads targeted to the consumer's habits, preferences, and location. Due to the interactive nature of mobile devices, mobile advertising software removes barriers to responding and purchasing and gives consumers the ability to interact with your brand wherever they go. Mobile advertising software will also allow users to track engagement with their ads in real time. Finally, not only is mobile advertising more personal, it is also a cost-efficient way to reach a target audience as opposed to using [traditional advertising](https://www.g2.com/categories/traditional-advertising). ### Who Uses Mobile Advertising Software? Mobile advertising software is typically managed by a company’s marketing team or a third-party advertising agency. With the ultimate goal of increasing sales, marketers are responsible for driving both brand awareness and direct response initiatives, both of which can be accomplished with the use of mobile advertising software. Specific marketing professionals that are most often involved in using mobile advertising software are listed below. That being said, depending on size, a company may not have defined roles for a marketer to focus on a specialized area. **Social Media Marketers —** A social media marketer is dedicated to managing various social media accounts for a company with the goal to increase brand awareness and cultivate an online community. Part of creating that community includes paying attention to trends and audience preferences to ensure content is optimized over time. Social media marketers compose and plan organic social media posts, create ads on first-party and/or third-party platforms, respond to comments in a timely manner, and develop hashtags. Ad campaigns can be deployed and managed with mobile advertising software or other [social media advertising software](https://www.g2.com/categories/social-media-advertising). **Digital Marketers —** Digital marketers manage any kind of marketing that takes place online (i.e., involving the internet or an electronic device). If a company doesn’t have a dedicated social media marketing team, digital marketers would normally take on that responsibility. Digital marketers can use mobile advertising software to increase brand awareness, website traffic, and customers. Digital marketers also typically handle email marketing, SEO, and display and search advertising. ### Kinds of Mobile Advertising Software Not all mobile advertising platforms offer the same avenues for mobile ads. Between online banner ads, mobile video ads, in-app ads, native ads, push notifications, and SMS ads, there are a variety of options for reaching audiences on their mobile devices. Outline what kinds of ads will resonate best with your audience and make sure the platforms you consider are capable of these. **Online Banner Ads —** Online banner ads, which can also be called web banners or [display advertising](https://www.g2.com/categories/display-advertising), enables companies to advertise on a wide range of websites. Banner ads are image-based advertisements that can be one of two formats: static or animated. Static banner ads are fixed, clickable images you can use to direct your target audience to another webpage. Animated banner ads, on the other hand, are ads in which some part of the ad moves, whether that be the text or the image itself. You have more versatility with animated ads, as they can include interactive elements where the audience can take actions like playing a game or taking a survey. These kinds of ads typically appear on the side, top, and bottom portions of websites. Mobile online banner ads can be used for different goals, including brand awareness, lead generation, and retargeting. **Video Ads —** Mobile advertising software can also be used to launch video ads, which essentially encompasses any online advertisements that have a video component within them. There are also specific [video advertising software](https://www.g2.com/categories/video-advertising) options that can help with buying, managing, and placing video ads online. As a medium, video makes it easier to tell stories and catch consumers’ attention while they are being exposed to increasing amounts of online content. **In-App Ads —** In-application advertising involves executing and managing your ads directly in a mobile application. Mobile application ads are distributed through a mobile app advertising network, which connects advertisers and developers. App developers use in-app advertising as one mechanism for [monetizing their apps](https://www.g2.com/categories/app-monetization). Apps on a mobile device are very personal per user, which gives advertisers a great opportunity to create effective, personalized ads. Advertisers can also put extremely precise targeting parameters around their in-app ads, since mobile applications can collect first-party data on an opt-in basis (e.g., gender, age, and other demographic information). **Native Ads —** With the ever-increasing amount of online ads, consumers often face ad fatigue, or the feeling of boredom when seeing ads. What’s the consequence of ad fatigue? Consumers will simply stop paying attention to ads altogether. This is where native ads showcase numerous benefits. Native advertising promotes information in a way to look and feel like the platform in which it appears. Native ads don’t really look like ads; instead, they look like a natural fit of the original content and website’s style. This increases the likelihood that consumers will actually engage with your advertisement. Examples of native ads include sponsored content on a website or a sponsored video ad on a social media platform. Mobile advertising software will assist you in creating, launching, and measuring the success of your native ads. **Push Notifications —** Push notifications are short alert messages that appear in an icon on a mobile device after a user opts in for this type of communication. Advertisements deployed through push notifications serve as a reminder for consumers to visit a brand’s website or social media channel(s) and will provide a further touchpoint for interaction. These types of ads typically have high engagement rates because they appear on a user’s home screen and, as previously mentioned, are opt-in notifications. **SMS Ads —** You can expand your reach with short message service (SMS) ads because these can reach people that do not have a smartphone. Similar to push notifications, SMS ads are also permission-based and require consumers to opt-in to this type of messaging. SMS ads create another opportunity to interact with your consumers and continue to build loyalty. ### Mobile Advertising Software Features Throughout this software category, you will find a multitude of functionalities, most of which fall under the umbrella of these three main features: mobile functionality, campaign management, and targeting. The following list breaks down those three main features, as well as additional features mobile advertising software can possess. **Mobile Functionality —** Not all mobile advertising software options were originally created specifically for mobile advertising campaigns. Mobile advertising is but a single channel in the online advertising ecosystem, and many platforms that support advertising on mobile devices are also capable of serving ads across various channels. That being said, there are certain mobile functionality features that you should explore when choosing the mobile advertising software that is right for you, including mobile tracking and mobile-rich media capabilities. Tracking mobile impressions and conversions is more difficult on mobile devices, as cookies—the small pieces of data used for tracking on desktops—are not compatible on mobile devices. As such, mobile ad platforms use a variety of different workarounds to track campaign performance. Additionally, mobile tracking will allow you to monitor mobile attribution or determine where your users are coming from. Mobile-rich media capabilities are mobile ads that encourage viewers to interact and engage with your content (e.g., video ads). Due to the interactivity of this specific feature, it will allow you to glean more insights than with a traditional mobile ad. **Campaign Management —** This feature can contain numerous functionalities, including campaign optimization, campaign dashboards, bulk editing and uploading, fraud protection, and frequency capping. Campaign management features will simplify launching, managing, and tracking your mobile ad campaign(s). A campaign dashboard will allow you to visualize and interact with your mobile ad campaign data, which can include the total number of sessions on an ad, total clicks, time spent on an ad, location data, etc. Some campaign dashboards will include dynamic filters so you can slice your data however you want. Bulk editing and uploading features aim to create a more efficient way of creating and managing your mobile ads. With a bulk uploading feature, mobile advertising software enables the creation and uploading of multiple ads at a time, which is beneficial if you are trying to simultaneously launch different types of ad campaigns. Bulk editing functionality will then allow you to make any and all changes to your ad(s) at once. As technology continues to advance and allow marketers to advertise in new ways, it also creates new ways for people to commit mobile ad fraud. Mobile ad fraud occurs when an individual or group of people defraud advertisers and steal from their ad budgets, which can include fake or rejected installs or fake impressions. Mobile ad fraud protection is important to bring transparency to your mobile ad campaigns and allow you to tie them back to your budget. If you aren’t aware of fraud taking place, you won’t be able to truly track your RoAS (return on ad spend). An additional feature that will allow you to spend your ad budget wisely is frequency capping. Frequency capping helps consumers avoid ad burnout by limiting the maximum number of impressions they can see within a specific amount of time. **Targeting —** This overarching feature can be broken out into ad targeting, retargeting, geotargeting, and contextual targeting. Mobile ad targeting will allow you to personalize content to your consumers based off of identifying criteria, which can include location, demographics (gender, age, marital status, etc.), and buying behavior. Mobile advertising software that has a retargeting feature will enable you to reconnect with consumers that have already interacted with your content by displaying ads to specific consumers that you have already identified. Retargeting enhances conversion rates by using cookie-based technology to follow your audience around the web. Due to GDPR, the General Data Protection Regulation, consumers will usually receive popup notifications on websites they visit to agree to the site’s privacy policy to be able to use their data. A geotargeting feature will allow you to refine your ad campaign to only serve specific audiences based off of their location. Finally, contextual targeting involves placing your ads on websites that are directly relevant to the ad campaign you are running. A contextual targeting feature will display your ad with content that is directly related to what your consumer is already viewing. The feature will enable the content in your ad to appear alongside relevant blogs, websites, images, etc. #### Additional Features of Mobile Advertising Software **Cross-Channel Capabilities —** A cross-channel advertising feature will enable you to place your ads across multiple devices and through a variety of channels. Not every tool performs equally across all channels, so be aware of how these channels differ from each other. This may urge you to use a variety of different tools in your advertising technology stack to increase and optimize the performance of each channel. (For more information about cross-channel advertising products, please visit our [cross-channel advertising software](https://www.g2.com/categories/cross-channel-advertising) category.) **Integrations —** Depending on your company and existing software, the mobile advertising platform you choose will need to integrate with a variety of other software. Beyond other advertising platforms with which you may need to integrate, your mobile platform may also be used with marketing automation, CRM, email marketing tools, or data management platforms. Make sure your existing software has the ability to integrate with the mobile advertising tool you plan on using. **Custom Reports —** Being able to track the success of your mobile ad campaign is essential. With a custom reporting feature, users can slice and dice their campaign data in a way that makes the most sense for them. Additionally, mobile advertising software includes the ability to generate reports across different advertising channels and offers access to real-time data. This feature will enable users to obtain rich insights into overall ad campaign effectiveness. ### Trends Related to Mobile Advertising Software **Augmented Reality —** The trend of augmented reality can submerge your consumers into an interactive environment where the real world is augmented by computer-generated information. While augmented reality, or AR, isn’t a new trend to watch, it is one related to ad spending and mobile advertising software. AR will be able to break through ad fatigue by allowing advertisers to serve up ads in a more entertaining, convenient manner and enable consumers to create more personalized connections with a brand. **Artificial Intelligence —** Simply put, artificial intelligence, or AI, makes it possible for machines to learn from experience and react like humans. AI is advancing the way mobile advertising software can launch, manage, and track ads in a variety of ways. First, AI enables advertisers to leverage predictive data, as opposed to reactive data, to personalize their ad campaigns. It does this by serving up real-time online behavior, as well as consumer preferences toward creative features like fonts, text colors, imagery, etc. Furthermore, as AI continues to advance, it will be able to combat mobile ad fraud by alerting advertisers in real time when fraud is taking place, as well as spot irregularities in large amounts of data to trigger when fraud may occur in the future. ### Potential Issues with Mobile Advertising Software **Tracking —** Tracking the success of mobile advertising campaigns offers numerous advantages. However, potential issues in tracking mobile ad campaign effectiveness do exist. Since mobile devices are smaller than desktops, accidental clicks take place quite often on ads. Advertisers can get frustrated with this because they still pay for that ad click, but the data does not represent actual engagement with a company's brand. Additionally, cross-device tracking is nearly impossible unless the user is logged in on multiple devices. ### Software and Services Related to Mobile Advertising Software [**Display Advertising Software**](https://www.g2.com/categories/display-advertising) **—** Display advertising software helps companies advertise on a wide range of websites. These products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and rich media ads. This type of software can be used across channel functionality, which can include mobile, search, social media, and video. If you want to focus specifically on mobile ad campaigns, it would be beneficial to research mobile advertising software first, as those options may include additional features that display advertising software would not include. [**Social Media Marketing Companies**](https://www.g2.com/categories/social-media-marketing-smm-companies) **—** Social media marketing (SMM) companies can support mobile ad campaign deployment and tracking and can also provide a wide variety of solutions, including account management, content creation, and consumer engagement. Aside from keeping current customers engaged, businesses use SMM services to boost their internet presence and engage broader online communities. Mobile advertising software is not specific to just social media platforms, however, it is one mechanism in which mobile ads can be served to consumers. [**Inbound Marketing Services**](https://www.g2.com/categories/inbound-marketing) **—** Mobile advertisements aim to increase brand awareness and traffic to a brand’s website, which is a form of inbound marketing. If you don’t have an internal marketing team, an inbound marketing services company can help you launch coordinated campaigns, like blog posts, webinars, and organic social media posts, as well as mobile ads.