# Luna from Unity Reviews **Vendor:** Unity **Category:** [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising) **Average Rating:** 4.4/5.0 **Total Reviews:** 81 ## About Luna from Unity Luna, part of the Unity solutions portfolio, is an all-in-one app marketing platform for improving performance across 30+ UA channels. Luna enables marketers to surface actionable insights by unifying campaign data from channels, MMPs, and BI, and then optimize accordingly with automations. As an Apple Search Ads partner, Luna offers dedicated tools and services for scaling Apple Search Ads campaigns, such as keyword discovery, bid optimization, robust analytics, custom product page development, and more. To close the marketing loop, Luna also offers highly advanced creative production tools. Leading app and game companies such as Activision, Bumble, King, Zynga, and Miniclip, among others, use Luna to power their marketing. Learn more at luna.is.com ## Luna from Unity Reviews ### 1. Great and simple to set up! **Rating:** 4.0/5.0 stars **Reviewed by:** Scott G. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2024 **What do you like best about Luna from Unity?** Their campaign management solution makes it easy to manage large campaigns across diferent platforms all in one place. **What do you dislike about Luna from Unity?** The creative solution is limited and expensive. **What problems is Luna from Unity solving and how is that benefiting you?** Better cmapaign management for paid app advertising user acquisiton. ### 2. Technical Project Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2023 **What do you like best about Luna from Unity?** Ability to customize data views, number of features **What do you dislike about Luna from Unity?** I don't have anything to add. Keep doing a good job **What problems is Luna from Unity solving and how is that benefiting you?** Getting data from partners and providing a good performance overview. Ability to edit campaigns budgets on the fly ### 3. Quick Ad Performance Check **Rating:** 5.0/5.0 stars **Reviewed by:** Sam W. | Controller, Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2023 **What do you like best about Luna from Unity?** We can easily assess the effectiveness of our advertisements when we integrate all the data and utilize the graph over time function. It takes hardly any time at all to acquire a quick review of their performance. **What do you dislike about Luna from Unity?** When dealing with big volumes of data, the system may take longer to load. Navigating the system might be a little challenging. I request the team to solve this and make it more easy to use. **What problems is Luna from Unity solving and how is that benefiting you?** We have found it simple to track variations in perfromance over time thanks to the Trends Curve function. Also, the performance is also boosted by making proper modifications thanks to the exact asset rating. ### 4. Great expereince on the platforms **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2023 **What do you like best about Luna from Unity?** All of my data is one place. I love how i can look at creatives and network related data. The best thing about the platform is the data aggregation. **What do you dislike about Luna from Unity?** The worst thing about the platform is that not all dsps or sdk networks are configured and thus not all of our data sources are in the system. **What problems is Luna from Unity solving and how is that benefiting you?** Seeing all of my network performance in one place ### 5. Excellent Saas platform and friendly support team **Rating:** 4.5/5.0 stars **Reviewed by:** Shirley H. | Advertising Optimizer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2021 **What do you like best about Luna from Unity?** 1. The dimensions of data analysis are comprehensive on bidalgo. 2. The label function of the advertising creative is very helpful for us to manage it 3. Bidalgo can save a panel of viewing data that individuals are used to using and with its graph features, we can get the insights of the performance of the ads easier. 4. Our AM is very helpful and she is often quick to respond and offer solutions when we have a problem. It is a pleasure to communicate with her! **What do you dislike about Luna from Unity?** Not too much, just one question. I have to wait sometime after each operation because the page loads slowly when I select many data. **Recommendations to others considering Luna from Unity:** A helpful tool for UA management **What problems is Luna from Unity solving and how is that benefiting you?** Bidalgo's ad-creation label function gives us a more precise design direction for the subsequent AD video material. It allows us to judge the quality of a creative more comprehensively. ### 6. It covers most of needs but still have little things to fix **Rating:** 4.0/5.0 stars **Reviewed by:** Kaan Onat G. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2020 **What do you like best about Luna from Unity?** Creative insights and custom graphs on each level (campaign, ad set , ad) is very helpful. Support team works really well. Lior, our account manager, is very helpful. **What do you dislike about Luna from Unity?** It is very hard to pick metrics on columns. Also, it is very hard to create custom columns. At the start there were significant discrepancies between data sources and Bidalgo. We still came across some and integration process would be a lot more smoother. There are small issues like bid, budget data is not synced on daily breakdown for Google Ads. **What problems is Luna from Unity solving and how is that benefiting you?** Reporting and daily optimizations. Also creative optimization got into another level with Bidalgo. ### 7. Bidalgo review 2021 **Rating:** 4.0/5.0 stars **Reviewed by:** cassie t. | UA manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2021 **What do you like best about Luna from Unity?** There is a great data visualization function, which can pull out advertising data of any dimension, and the data comparison is also very convenient **What do you dislike about Luna from Unity?** Platform operation is a bit complicated, and sometimes there will be data errors **Recommendations to others considering Luna from Unity:** Should pay attention to the services in the package, some services may not be necessary, you can adjust it according to your needs **What problems is Luna from Unity solving and how is that benefiting you?** 1. Put the data of all the advertising platforms we are using and MMP data together, which is convenient for us to analyze. 2.Can optimize Apple Search Ads by event level in Bidalgo 3 .Cann set labels for creatives,Bidalgo automatically extracts creatives labers, which is super helpful for the creative analysis ### 8. Bidalgo dashboard has saved us so much time **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2021 **What do you like best about Luna from Unity?** The Bidalgo dashboard is a must-have for performance marketers managing campaigns across multiple ad networks. Having all the data aggregated together plus the graph-over-time feature allows us to pulse-check all of our ad performance in a matter of seconds. We've also been impressed with Bidalgo's customer success and support teams. Tickets are answered and resolved extremely quickly and our Customer Success Manager, Stacy, is a pleasure to work with. **What do you dislike about Luna from Unity?** Bidalgo is connected to many data sources, and those connections sometimes break. Thankfully, Bidalgo's support team is quick to resolve those issues. **Recommendations to others considering Luna from Unity:** You can begin by integrating Bidalgo with just one ad network before expanding to all ad networks to see if the features are helpful for you. **What problems is Luna from Unity solving and how is that benefiting you?** The main problem we're solving is the time cost of managing ad campaigns across multiple ad networks. Bidalgo aggregates our data and presents it in a way that allows us to form actionable insights. ### 9. A powerful tool which can help UA manage their ads clearly and efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** Ge G. | UA of Google medium **Reviewed Date:** October 15, 2021 **What do you like best about Luna from Unity?** The Trends Curve can combine with the last significant adjustment, like Budget or bidding changes. **What do you dislike about Luna from Unity?** It's a little bit difficult for a beginner to use if there's no guider. Luckily Bidalgo has a very professional and patient support team which can let us learn how Bidalgo can support marketers to manage their work efficiency. **What problems is Luna from Unity solving and how is that benefiting you?** As a Google Adwords UA, it's tough to dig out one specific asset's actual performance. With Bidalgo's robust algorithm, it can help to show a precise score to each asset and help us make accurate adjustments. Also, it'll find good assets which perform well in other channels but haven't used in your medium. ### 10. Bidalgo helped our team solve many problems! **Rating:** 5.0/5.0 stars **Reviewed by:** Rixon Y. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2021 **What do you like best about Luna from Unity?** Bidalgo helps us solve many problems: 1. Facebook share more dimensional and finer-grained data with bidalgo through the API,helping to better analyze multi-party data, Bidalgo AI can help us run better result. 2. Test new functions for run ads. 3. Fast technical support 4. Granularity of data **What do you dislike about Luna from Unity?** Improving ads account docking process. More interesting data analysis function. **Recommendations to others considering Luna from Unity:** if you need to run a good ads, try this platform for having good result **What problems is Luna from Unity solving and how is that benefiting you?** whe have achieved good results in both facebook and google channels. Bidalgo has given great help in material analysis, especially when analyzing which user prefer which materials, that gives us a lot of improvement. ### 11. Excellent Product & Service! **Rating:** 5.0/5.0 stars **Reviewed by:** Fan Y. | User Acquisition, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2021 **What do you like best about Luna from Unity?** -Data Integrated from media/MMP, which save plenty of time in reporting and data analysis -Powerful customized table view/group -Much better AAA(FB)/UAC function compared to Ads Manager by Facebook/Google themselves! -Also great about their service, kind and keen to solve every problem yours! XD **What do you dislike about Luna from Unity?** -Network issues sometimes:( -Duplicating functions' kinda missing about campaigns **Recommendations to others considering Luna from Unity:** Extremely recommended! **What problems is Luna from Unity solving and how is that benefiting you?** Performance analytics & Reporting is much more convenient now! ### 12. Amazing Saas Solution with great support team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Luna from Unity?** their convenient saas platform and their support team **What do you dislike about Luna from Unity?** still not fully invested in other mobile traffic channels **What problems is Luna from Unity solving and how is that benefiting you?** It simplifies your marketing work, by merging all your data from your marketing activity in one place ### 13. A mature product that helps publishers to manage advertising campaigns. **Rating:** 4.0/5.0 stars **Reviewed by:** Jiahua Z. | User Acquisition **Reviewed Date:** October 18, 2021 **What do you like best about Luna from Unity?** Overall performance through all media sources, and the insights provided by Creative Labels and Overtime Graphs, etc. **What do you dislike about Luna from Unity?** It is quite a lot of work to add labels on the creatives. But the team is really helpful, and they are always trying to help us to lessen the work on our end. **What problems is Luna from Unity solving and how is that benefiting you?** It is easy to figure out the trend of a campaign or an adset through the overtime graph. It helped me to figure out what's been changing in my campaign. ### 14. Reliable campaign management platform **Rating:** 4.0/5.0 stars **Reviewed by:** Maria P. | UA Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2021 **What do you like best about Luna from Unity?** I especially like the robust campaign management options **What do you dislike about Luna from Unity?** I like everything about the platform, i highly recommend it **What problems is Luna from Unity solving and how is that benefiting you?** Manage campaign across multiple platforms ### 15. People are friendly **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2021 **What do you like best about Luna from Unity?** The people are friendly and helpful. If they don't know the answer, they will find the answer and get back to you **What do you dislike about Luna from Unity?** I would love for them to come up with new ideas. Everything gets stagnant and sometimes feel like it's not getting watched properly. Reporting is done every week with results, but even with low conversions very little suggestions are made. We understand that we have issues on our side, but would like to have more ways on what we can do around them **What problems is Luna from Unity solving and how is that benefiting you?** We did run in a channel that did not convert which has been stopped. That can be considered a benefit realized. ### 16. Minor quirks aside, bidalgo greatly improved my efficiency on managing my creatives and campaigns **Rating:** 3.5/5.0 stars **Reviewed by:** Weihao A. | Product Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2021 **What do you like best about Luna from Unity?** Easy creative management.creative duplicates and at a glance information helps greatly **What do you dislike about Luna from Unity?** Slow load times and iffy syncing. Creative syncing seems to have slight issue at times **Recommendations to others considering Luna from Unity:** If you have heavy creatives and multiple platforms, especially UAC and Facebook, Bidalgo saves quite a bit of time and management **What problems is Luna from Unity solving and how is that benefiting you?** Managing multiple iterations of simile creative concepts across a multitude of different campaigns in different languages ### 17. Overall good! **Rating:** 3.5/5.0 stars **Reviewed by:** Nurguyana A. | Lead Creative Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2021 **What do you like best about Luna from Unity?** You can immediately see the creative itself in the preview and play it Flexible filter Сlear interface **What do you dislike about Luna from Unity?** Can't delete folders after sync, only files Synchronization occurs only within 24 hours after downloading the file Sometimes there is little information about the performance of a creative, for example, on Facebook, you could see the average time of watching a video, etc. **What problems is Luna from Unity solving and how is that benefiting you?** Creative performance ### 18. Very Helpful application with amazing support **Rating:** 3.5/5.0 stars **Reviewed by:** Darren D. | Growth Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2021 **What do you like best about Luna from Unity?** The support team is super helpful with weekly meetings to educate on how to use the system. **What do you dislike about Luna from Unity?** It is hard to use without being educated weekly **Recommendations to others considering Luna from Unity:** Pay attention in meetings **What problems is Luna from Unity solving and how is that benefiting you?** Making my day to day tasks just a bit easier and faster. Getting weekly reports automatically sent to me is helping get things done that much faster ### 19. Nice Integrated Ads Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2021 **What do you like best about Luna from Unity?** This platform integrates data from many advertising platforms and third-party measurement partners. It's convenient for us to view data reports and create new ads. **What do you dislike about Luna from Unity?** Data synchronization has some delay. So you'd better check the data later **What problems is Luna from Unity solving and how is that benefiting you?** Data comparison between the two platforms ### 20. A good ad tool for Vivian **Rating:** 5.0/5.0 stars **Reviewed by:** Vivian W. | Ad optimizer **Reviewed Date:** October 18, 2021 **What do you like best about Luna from Unity?** Data Analysis Upload the AD The batch management **What do you dislike about Luna from Unity?** Data mistakes. Mainly the cohort revenue for mobile games. **What problems is Luna from Unity solving and how is that benefiting you?** Until now, Bidalgo has solved so many problems for us, such as proportion of channel data, creatives bath management, optimize the creatives of AAA. ### 21. Using bidalgo has improved my work efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** Jessalyn j. | Advertising operations **Reviewed Date:** October 15, 2021 **What do you like best about Luna from Unity?** Data from different platforms can be summarized, and data analysis is very convenient **What do you dislike about Luna from Unity?** Nothing to dislike，Like very much and very practical **What problems is Luna from Unity solving and how is that benefiting you?** He solved the problem of my data aggregation, which is conducive to data analysis and material analysis ### 22. Useful UA platform for mobile apps **Rating:** 5.0/5.0 stars **Reviewed by:** Onur Z. | Performance Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2021 **What do you like best about Luna from Unity?** Clean and easy to use UI Great support team Creative tab **What do you dislike about Luna from Unity?** There is nothing I dislike about Bidalgo. I've been able to do everything I needed to do. **What problems is Luna from Unity solving and how is that benefiting you?** Ability to report and analyze multiple marketing channels data ### 23. effective tool helps to improve the work efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** 娴 . | Media Buyer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2021 **What do you like best about Luna from Unity?** Analysis rating of creatives and the custom labels **What do you dislike about Luna from Unity?** still need time to get familiar with the functions of Google ads offer **What problems is Luna from Unity solving and how is that benefiting you?** still need time to get familiar with the functions of Google ads offer ### 24. integrated channels perfomance insight **Rating:** 4.0/5.0 stars **Reviewed by:** 家劲 . | UA **Reviewed Date:** October 17, 2021 **What do you like best about Luna from Unity?** different channels' creatives breakdown/cohort performance **What do you dislike about Luna from Unity?** honestly I have nothing to complain about **What problems is Luna from Unity solving and how is that benefiting you?** I can check main channels' performance easily I like IOS breakdown data which can help me optimize my campaings ### 25. I've already recommended Bidalgo to my friends in the industry, **Rating:** 5.0/5.0 stars **Reviewed by:** 珑铧 . | UA lead, Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2021 **What do you like best about Luna from Unity?** SKAN creative breakdown. Essential post-IOS 14 UA. **What do you dislike about Luna from Unity?** Some time needs to refresh the browser tab, and it keeps showing the warning pop up. **What problems is Luna from Unity solving and how is that benefiting you?** SKAN creative breakdown, creative ranking, quick stats to chart generation. ### 26. Bidalgo has a friendly team that are always happy to answer questions **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2021 **What do you like best about Luna from Unity?** I like the friendliness of the Bidalgo team and how quick they are to respond to requests. **What do you dislike about Luna from Unity?** I wish we were able to get better results But that is not all Bidalgo's fault. There have been some issues with tracking. **What problems is Luna from Unity solving and how is that benefiting you?** Tracking issues are constant. Both us and Bidalgo have had trouble solving the problems. We have also had issues with ads being fired and budgets being hit particularly with Google. ### 27. Simple UI, but with powerful features **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2021 **What do you like best about Luna from Unity?** AAA Creatives analysis、Multi-Account data integration **What do you dislike about Luna from Unity?** I can't view data and adjust my campaigns at the same time on one page **What problems is Luna from Unity solving and how is that benefiting you?** Material id label for different size creatives ### 28. ⭐️⭐️⭐️⭐️⭐️ for data analysis, ⭐️⭐️⭐️ for campaign editing and management **Rating:** 3.5/5.0 stars **Reviewed by:** Shiyun Z. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Luna from Unity?** Integrate data of facebook/adjust/bi Powerful customized table view and metrics Integrate data of multiple apps/fb ad accounts. **What do you dislike about Luna from Unity?** The network connection is bad sometimes, taking a lot of time and attempts to publish campaigns/ads. The "create FB recipe" function (equals to fb ads manager) has a totally different logic from facebook ads manager, which can make massive scale campaign management really painful. For example I can't create multiple campaigns/ad sets with different settings in a short time, which can be done on facebook by simply copying campaigns and editing them. **What problems is Luna from Unity solving and how is that benefiting you?** To understand the UA performance and optimize, I need to check many data on daily/weekly basis. Some are from the UA channel: spending, CTR, CVR, CPI; Some are from BI and attribution tools such as Adjust: retention, revenue, player activity. And also data discrepancy is a pain in the ass. In the past I had to download these data respectively from several dashboard and wasted so much time on making pivot tables on excel. With Bidalgo, now I can see all of them on one platform. ### 29. SLG game,mobile ads,facebook **Rating:** 4.5/5.0 stars **Reviewed by:** 铭恺 . | Senior Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2021 **What do you like best about Luna from Unity?** the report and the method of optimization **What do you dislike about Luna from Unity?** the way to upload video,and the grouping step **What problems is Luna from Unity solving and how is that benefiting you?** we use bidalgo to increase efficiency,used using nanigans ### 30. Easy to use platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Enterprise (> 1000 emp.) **Reviewed Date:** July 27, 2021 **What do you like best about Luna from Unity?** Bidalgo is so easy to use the platform in terms of analysing the performance, creative refresh and day to day optimisation activities. Overtime graph is super helpful to analyse the trends. **What do you dislike about Luna from Unity?** Load time can be better else everything is amazing. **What problems is Luna from Unity solving and how is that benefiting you?** Creative refresh, daily optimisation, Analysing the performance, ROAs data at every level - campaign, asset, ad helps a lot in decision making. ### 31. Easy to use platform to run Facebook campaigns! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Music | Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2021 **What do you like best about Luna from Unity?** I think we can all agree that Facebook Ads Manager isn't the most advanced tool out there, so Bidalgo makes campaign creation, creative management, and optimization very easy. I especially love the creative library that is connected to our Google drive - it saves us so much time. **What do you dislike about Luna from Unity?** Nothing major here - I think with every tool, sometimes there are downtimes or bugs, but that is expected. Or when Facebook releases new features, it takes time for Bidalgo to work on supporting the feature. **What problems is Luna from Unity solving and how is that benefiting you?** We run 100% video creatives, so Bidalgo saves us so much time uploading our video creatives into our campaigns. I also love the backend settings of our naming conventions, as we have an elaborate naming convention for our campaigns, ad groups, and ads. ### 32. Great tool, save operation time! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2021 **What do you like best about Luna from Unity?** One platform combines different network platform operations (we are mainly used for FB and Google), and most operations can be completed in one place! And there are related segmented data to facilitate users to obtain relevant insights and analysis. **What do you dislike about Luna from Unity?** Sometimes there will be some functional errors and data delay issues. However, the support team is very helpful and they usually help as soon as possible. **What problems is Luna from Unity solving and how is that benefiting you?** Understanding the effectiveness of creatives (especially for AAA/UAC types of automated advertising) and saving time for conversion operations on multiple platforms. ### 33. Excellent Product for the Data Driven Marketer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2021 **What do you like best about Luna from Unity?** The creative tools allow us to easily pull data and look into the performance of individual creatives. **What do you dislike about Luna from Unity?** New product features are occasionally buggy. **Recommendations to others considering Luna from Unity:** If you want to spend less time an easier way to dig deep into creative performance and efficiently manage campaigns, Bidalgo offers an excellent product that has been a game-changer for our organization. **What problems is Luna from Unity solving and how is that benefiting you?** Bidalgo cuts down our time managing campaign performance by over half. The creative tooling gives us a deeper analysis of how our ads are performing. ### 34. Using Bidalgo services in the last 2 years from 2 different companies **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2021 **What do you like best about Luna from Unity?** One-click analysis, ability to analyze the performance. great customer service fixes bugs and discrepancies fast **What do you dislike about Luna from Unity?** Lack in terms of Country breakdown, Multiple issues with discrepancies with the MMP **What problems is Luna from Unity solving and how is that benefiting you?** Day to day campaign management and creative analysis Adhoc analysis (Placement, Conversion window, Conversion spec portion) ### 35. Makes UA life easier and saves money **Rating:** 5.0/5.0 stars **Reviewed by:** Amit S. | User Acquisition Expert, Enterprise (> 1000 emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Luna from Unity?** In one place I can analyse results using different data sources all at once, and make actions on the spot. **What do you dislike about Luna from Unity?** That sometimes there are bugs, which is expected, since the product is in constant development. In this case, I just use the regular ad manager as a workaround. Also, the support team is very nice and they reply extremely fast at any time. **What problems is Luna from Unity solving and how is that benefiting you?** - Analysing UA campaigns performance It's great to see all the data from different sources connected at one dashboard. It's very easy to play around in the dashboard and get what I need. - Making changes in ads When I spot something and decide to make a change, I can do it easily and fast on Bidalgo. Then the free time I've just earned to think about creatives and general strategy. ### 36. Simple and useful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2021 **What do you like best about Luna from Unity?** The panel is quite flexible and easy to operate, with comprehensive data on various levels of advertising such as material tags (customized, visual statistics), keywords, etc. **What do you dislike about Luna from Unity?** For the same material, if the ADS is different, you need to re-enter the material tags, which is quite complicated. I hope this feature can be optimized. **What problems is Luna from Unity solving and how is that benefiting you?** Categorize materials ### 37. UA Manager - Data Engineer **Rating:** 4.5/5.0 stars **Reviewed by:** Hasan S. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2020 **What do you like best about Luna from Unity?** Weekly meetings with media performance and recommended next steps, best practices, product updates are discussed. Aggregation of creative performance across channels, Break down ads to see their assets' performance Custom metrics, Delivery breakdowns for Google and Facebook, Analyzing performance and trends over time, Conditional formatting, Heuristic calculations for Google assets, Data aggregation and high level analysis, Creative ranks, Creative gallery, Cloud sync, Creating new campaigns, Naming templates, Bulk actions. **What do you dislike about Luna from Unity?** In some cases data fragmentation due to creative name randomly changed by Facebook API. **Recommendations to others considering Luna from Unity:** A unique platform where you can learn all the nuances of the digital marketing business. **What problems is Luna from Unity solving and how is that benefiting you?** We can better understand organic data. Auto-sync creative files from cloud folder. I can create custom metrics in bidalgo, which I couldn't create in the MMP control panel. I can analyze data based on delivery breakdown such as locations and networks. ### 38. Time saved and easy to use. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2020 **What do you like best about Luna from Unity?** Ease of use. Single dash to manage all my campaigns. I no longer have to engage with multiple data sources to review our campaign performance, make adjustment, etc. I also really like how Bidalgo will take direct feedback from my team and add it to their product roadmap if it is a suggestion that makes sense for other advertisers. It really shows me that they listen to our user experience. **What do you dislike about Luna from Unity?** Certain functionalities/features on native FB Ads Manager are not available via the API, so it is not available on Bidalgo. **What problems is Luna from Unity solving and how is that benefiting you?** Campaign management time saved from 2-3 hours a day to 20--30 minutes. Their creative tool allows my team to easily understand what creatives are working and which are not. Our designer also utilize their creative tool to better understand what creatives to make looking forward. The time saved from day-to-day campaign management have give me the opportunity to focus more on longer term, strategic projects for my company. ### 39. Working over a year with bidalgo **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2021 **What do you like best about Luna from Unity?** Over time graph!!! And the creative aggregation **What do you dislike about Luna from Unity?** loading time, a discrepancy that occurs few times a month **Recommendations to others considering Luna from Unity:** See a demo **What problems is Luna from Unity solving and how is that benefiting you?** More holistic view, being able to compare performance on a specific channel between apps ### 40. Excellent Communication and Thorough Management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2021 **What do you like best about Luna from Unity?** They provide speedy responses and execute a helpful detailed process **What do you dislike about Luna from Unity?** Creative development part of the Fully Managed Service is a bit lacking. **Recommendations to others considering Luna from Unity:** They are great with communication and following up on urgent tasks **What problems is Luna from Unity solving and how is that benefiting you?** We were running an inefficient campaign with Facebook on both platforms, so hoping Bidalgo can manage to run more efficient and better performing Facebook campaigns that have much lower CPIs. ### 41. Bidalgo makes every single day of user acquisition towards specific ROI goals easier. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2020 **What do you like best about Luna from Unity?** My favorite thing about Bidalgo is the integration with and display of the MMP data and marketing channel data. Before our partnership, time was wasted organizing it into spreadsheets by flipping back and forth between multiple sites. Since partnering together, we can spend more time focusing on what's important: optimizing for performance. **What do you dislike about Luna from Unity?** There are rare instances when marketing products are unavailable to Bidalgo through the API, forcing users to launch marketing campaigns off-Bidalgo. For example, when Automated App Ads were initially released on Facebook, the only method of testing the product was directly through Facebook's Ads Manager. However, Bidalgo has a flexible and quick development team that addresses these situations so users can still track performance within the UI after migration and after it's available through the API, manage them as any other BAU campaign. **What problems is Luna from Unity solving and how is that benefiting you?** Bidalgo helps us solve problems related to time management, campaign ideation, KPI-focused optimization, creative testing and fatigue, geo expansion, and product adoption, among others. ### 42. consolidated data platform gives a simplified view of all the metrics in a easily consumable form **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 11, 2020 **What do you like best about Luna from Unity?** The 4D graphical representation of data with different metrics in one chart is absolutely amazing. The elaborate creative analysis is really good **What do you dislike about Luna from Unity?** Since the platform access a lot of data, sometimes the load time issues is tough to deal with when you want to immediately get a specific work done. The back button of the Bidalgo webpage, does not lead to the previous page rather to the home page. So people who are used to back button functionality, have to be careful else the existing page with data with a lot of filters applied will wipe off and will take you to login page **What problems is Luna from Unity solving and how is that benefiting you?** Channels like FB, Google, Unity does not give the cohorted Day wise date like D1 ROI, D7 ROI, D30 retention etc., Bidalgo also gives these metrics by creatives To all such issues Bidalgo is the solution, where on one dashboard you can get the huge amounts of consolidated data. For easier analysis of performance and to make effective decisions for Mobile User acquisitions ### 43. Make UA and Data analysis easier **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2020 **What do you like best about Luna from Unity?** Bidalgo integrate the data from the ads platforms and 3rd party tracking DMP, so we can review all the data just on Bidalgo, and Bidalgo also automatically provides the data we need, like 7 Days ROAS, and with its graph features, we can get the insights of the performance of the ads easier. **What do you dislike about Luna from Unity?** Learn how to use Bidalgo is time-consuming. **Recommendations to others considering Luna from Unity:** Bidalgo can be capable hands for people who do digital marketing，its multiple functions can be time-consuming, efficient, and help you to make the right decision and do the UA job better. **What problems is Luna from Unity solving and how is that benefiting you?** 1. Bidalgos can break down the performance on creatives levels, it can help us to make the right decisions in terms of creatives. 2. One place to see the performance of all of our FB accounts. 3. Graph features to see the trends. 4. Campaign Creation much easier for multiple accounts and Geos. ### 44. very responsive people working there and significantly helpful and insightful platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2021 **What do you like best about Luna from Unity?** creative analysis capabilities provided on the platform as well as for our IOS14 campaigns **What do you dislike about Luna from Unity?** the flexibility of tailor-made features or development needs according to our requests **What problems is Luna from Unity solving and how is that benefiting you?** Being able to manage multiple accounts and types of activities on the same platform. Bidalgo has also been a savior for our IOS14 campaigns ### 45. Giving you the extra edge **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2020 **What do you like best about Luna from Unity?** Bidalgo provides what is a wish of every marketer that uses i.e. FB platform and would like to easily gather data to make better decisions. Their creative analysis or over-time-graph features are things that really speed things up. Not to mention those more advanced features, like AI. **What do you dislike about Luna from Unity?** There isn't much to be honest. Perhaps the complexity of the platform - at the very beginning it may be a bit difficult to get the hang of it. **Recommendations to others considering Luna from Unity:** As it comes to mobile gaming - I've tried other solutions, which may seem to serve the purpose, but I would stick to Bidalgo. It's plainly better - offers you more features, which may be overwhelming at first, but in the end will give you the extra edge you will want. I've never heard any failure stories with them. **What problems is Luna from Unity solving and how is that benefiting you?** Bidalgo gives me the option to graph the KPI over time, which is much faster with many campaigns than doing that day by day or having that in Excel. This allows to save tons of time. ### 46. Visual designer for 3 years **Rating:** 4.0/5.0 stars **Reviewed by:** Hannah H. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2020 **What do you like best about Luna from Unity?** show the rank for creatives, label the creatives, group them with various views, and analyze them. **What do you dislike about Luna from Unity?** hard to say, because I'm not familiar with those kinds of analysis software. For me, I know there are lots of values and insights I could find through the data, but I'm not sure how to use the data to help me make decisions. I need more time to dig into the software. **What problems is Luna from Unity solving and how is that benefiting you?** with the rank system, I can visually see which design style or topic is good for further design. ### 47. Strong team with deep expertise **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2021 **What do you like best about Luna from Unity?** Weekly performance analysis and actionable insights provided by the Bidalgo team **What do you dislike about Luna from Unity?** Account team is based in Isreal which can impact responsiveness to inquiries and requests **What problems is Luna from Unity solving and how is that benefiting you?** We needed additional support to run campaigns across multiple SANs channels. The most significant benefit was leveraging Bidalgo's teams in-depth channel knowledge to take over existing campaigns and implement optimizations quickly. ### 48. The best tools and added value for the UA Manager in 2020 **Rating:** 5.0/5.0 stars **Reviewed by:** Amit O. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2020 **What do you like best about Luna from Unity?** 1. Easy platform to use 2. CS that doing everything to help you achieve the goals. 3. Product team always try to improve the Saas product **What do you dislike about Luna from Unity?** I think that there are some issues with the loading times of the pages (sometimes it take too long) **What problems is Luna from Unity solving and how is that benefiting you?** 1. Creative tab- help to analyze and make the right decisions in terms of creatives. 2. 1 place to see all of our channels and not only FB 3. I have the tools i need for making all the analysis I need ### 49. I am likely to recommend Bidalgo's services **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Luna from Unity?** Our account managers are very helpful and attentive, they always respond fast and answer every question with great insights. They are very knowledgeable about the platform and they always provide ways to facilitate my tasks as a growth marketing analyst. **What do you dislike about Luna from Unity?** Bidalgo's automated creative production is something that can be improved. I think there are many people/processes in between making and delivering the creatives that can affect the efficiency and automation of ads. **What problems is Luna from Unity solving and how is that benefiting you?** Bidalgo provides great insights for creative performance and optimizations. However, I did not find the value I thought I was going to get due to some platform issues and overall steep learning curve (the platform can be overwhelming at times). ### 50. Good experience working with Bidalgo. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2021 **What do you like best about Luna from Unity?** Their Creative Tracker is well organized and easy to look up statuses of every process. **What do you dislike about Luna from Unity?** I haven't run into any downsides yet. The creative approval process has been running smoothly. **What problems is Luna from Unity solving and how is that benefiting you?** We had to assign a new code naming convention to the file naming structure of each creative for tracking purposes. - [View Luna from Unity pricing details and edition comparison](https://www.g2.com/products/luna-g2/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+23%3A10%3A15+-0500&secure%5Bsession_id%5D=04e3c58b-6949-472d-bf49-b69f0bebeb30&secure%5Btoken%5D=34227d251f69344987d52407d23a63dab9367a9e872f43ca846afe7c90957e1d&format=llm_user) ## Luna from Unity Features **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Budget Execution & Monitoring **Authoring Tools** - Ad Templates - Automated Ad Creation **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Testing Tools** - Dynamic Versioning **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization **Publishing Tools** - Demand Side Platform Built-in - Demand Side Platform Integration - Campaign Scheduling **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Luna from Unity Alternatives - [Skai](https://www.g2.com/products/skai/reviews) - 4.0/5.0 (281 reviews) - [Smartly](https://www.g2.com/products/smartly/reviews) - 4.4/5.0 (426 reviews) - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) - 4.0/5.0 (426 reviews)