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Luna from Unity Reviews & Product Details

Luna, part of the Unity solutions portfolio, is an all-in-one app marketing platform for improving performance across 30+ UA channels. Luna enables marketers to surface actionable insights by unifying campaign data from channels, MMPs, and BI, and then optimize accordingly with automations. As an Apple Search Ads partner, Luna offers dedicated tools and services for scaling Apple Search Ads campaigns, such as keyword discovery, bid optimization, robust analytics, custom product page development, and more. To close the marketing loop, Luna also offers highly advanced creative production tools. Leading app and game companies such as Activision, Bumble, King, Zynga, and Miniclip, among others, use Luna to power their marketing. Learn more at luna.is.com

Seller

Unity

Discussions

Luna from Unity Community

Languages Supported

German, English, French, Korean, Russian, Vietnamese, Chinese (Simplified)

Product Description

Luna’s unified app marketing platform allows marketers to build high-performing interactive creatives at scale, deploy them across channels, and leverage automated optimizers and deep data insights to drive incremental growth. With one powerful platform, Luna creates a unified point of access for every member of the marketing team to control their app marketing activity and drive incremental growth. Luna combines the capabilities of Luna Labs and Bidalgo, both acquired by ironSource in 2021.

Overview by

Yuval Arbel

Value at a Glance

Averages based on real user reviews.

Perceived Cost

$$$$$

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Luna from Unity Media

Luna from Unity Demo - Do your best app marketing with Luna

The all-in-one marketing platform that’s empowering app and game businesses to improve performance, efficiently

Luna from Unity Demo - Manage all paid campaigns in one place

Manage dozens of campaigns across 30+ marketing channels from Apple Search Ads to ironSource and Facebook with budget control options and more.

Luna from Unity Demo - Unlock scale for Apple Search Ads

Apple Search Ads is the next big channel for UA teams to master. That’s why we’ve built an end-to-end solution that makes it easy to scale campaigns - including tools for campaign management, keyword research, bid optimization, analytics, and more.

Luna from Unity Demo - Unify data across your entire marketing stack

Unify data from your MMP, marketing intelligence platform, internal BI, and 30+ marketing channels into one funnel and dashboard. Then analyze dozens of KPIs to get the insights you need to deeply understand the link between creative and campaign performance.

Luna from Unity Demo - Build more interactive creatives, faster

Build professional-looking playable ads and interactive end cards completely in-house. Use custom templates to turn videos and images into interactive ads, or our Unity plugin to develop HTML playables.

Luna from Unity Demo - Manage all your creatives in one place

View and manage all your creatives in one place - including images, interactive ads, and videos across channels.

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Scott G.

Small-Business (50 or fewer emp.)

5/17/2024

"Great and simple to set up!"

4/5

What do you like best about Luna from Unity?

Their campaign management solution makes it easy to manage large campaigns across diferent platforms all in one place. Review collected by and hosted on G2.com.

What do you dislike about Luna from Unity?

The creative solution is limited and expensive. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

12/19/2023

"Technical Project Manager"

4.5/5

What do you like best about Luna from Unity?

Ability to customize data views, number of features Review collected by and hosted on G2.com.

What do you dislike about Luna from Unity?

I don't have anything to add. Keep doing a good job Review collected by and hosted on G2.com.

Sam W.

Controller

Mid-Market (51-1000 emp.)

6/21/2023

"Quick Ad Performance Check"

5/5

What do you like best about Luna from Unity?

We can easily assess the effectiveness of our advertisements when we integrate all the data and utilize the graph over time function. It takes hardly any time at all to acquire a quick review of their performance. Review collected by and hosted on G2.com.

What do you dislike about Luna from Unity?

When dealing with big volumes of data, the system may take longer to load. Navigating the system might be a little challenging. I request the team to solve this and make it more easy to use. Review collected by and hosted on G2.com.

Verified User in Computer Games

Mid-Market (51-1000 emp.)

8/30/2023

"Great expereince on the platforms"

3.5/5

What do you like best about Luna from Unity?

All of my data is one place. I love how i can look at creatives and network related data. The best thing about the platform is the data aggregation. Review collected by and hosted on G2.com.

What do you dislike about Luna from Unity?

The worst thing about the platform is that not all dsps or sdk networks are configured and thus not all of our data sources are in the system. Review collected by and hosted on G2.com.

Shirley H.

Advertising Optimizer

Mid-Market (51-1000 emp.)

10/14/2021

"Excellent Saas platform and friendly support team"

4.5/5

What do you like best about Luna from Unity?

1. The dimensions of data analysis are comprehensive on bidalgo.

2. The label function of the advertising creative is very helpful for us to manage it

3. Bidalgo can save a panel of viewing data that individuals are used to using and with its graph features, we can get the insights of the performance of the ads easier.

4. Our AM is very helpful and she is often quick to respond and offer solutions when we have a problem. It is a pleasure to communicate with her! Review collected by and hosted on G2.com.

What do you dislike about Luna from Unity?

Not too much, just one question. I have to wait sometime after each operation because the page loads slowly when I select many data. Review collected by and hosted on G2.com.

Recommendations to others considering Luna from Unity:

A helpful tool for UA management Review collected by and hosted on G2.com.

What problems is Luna from Unity solving and how is that benefiting you?

Bidalgo's ad-creation label function gives us a more precise design direction for the subsequent AD video material. It allows us to judge the quality of a creative more comprehensively. Review collected by and hosted on G2.com.

Kaan Onat G.

Small-Business (50 or fewer emp.)

12/9/2020

"It covers most of needs but still have little things to fix"

4/5

What do you like best about Luna from Unity?

Creative insights and custom graphs on each level (campaign, ad set , ad) is very helpful. Support team works really well. Lior, our account manager, is very helpful. Review collected by and hosted on G2.com.

What do you dislike about Luna from Unity?

It is very hard to pick metrics on columns. Also, it is very hard to create custom columns. At the start there were significant discrepancies between data sources and Bidalgo. We still came across some and integration process would be a lot more smoother. There are small issues like bid, budget data is not synced on daily breakdown for Google Ads. Review collected by and hosted on G2.com.

cassie t.

UA manager

Mid-Market (51-1000 emp.)

10/21/2021

"Bidalgo review 2021"

4/5

What do you like best about Luna from Unity?

There is a great data visualization function, which can pull out advertising data of any dimension, and the data comparison is also very convenient Review collected by and hosted on G2.com.

What do you dislike about Luna from Unity?

Platform operation is a bit complicated, and sometimes there will be data errors Review collected by and hosted on G2.com.

Recommendations to others considering Luna from Unity:

Should pay attention to the services in the package, some services may not be necessary, you can adjust it according to your needs Review collected by and hosted on G2.com.

What problems is Luna from Unity solving and how is that benefiting you?

1. Put the data of all the advertising platforms we are using and MMP data together, which is convenient for us to analyze.

2.Can optimize Apple Search Ads by event level in Bidalgo

3 .Cann set labels for creatives,Bidalgo automatically extracts creatives labers, which is super helpful for the creative analysis Review collected by and hosted on G2.com.

Verified User in Entertainment

Small-Business (50 or fewer emp.)

5/27/2021

"Bidalgo dashboard has saved us so much time"

5/5

What do you like best about Luna from Unity?

The Bidalgo dashboard is a must-have for performance marketers managing campaigns across multiple ad networks. Having all the data aggregated together plus the graph-over-time feature allows us to pulse-check all of our ad performance in a matter of seconds.

We've also been impressed with Bidalgo's customer success and support teams. Tickets are answered and resolved extremely quickly and our Customer Success Manager, Stacy, is a pleasure to work with. Review collected by and hosted on G2.com.

What do you dislike about Luna from Unity?

Bidalgo is connected to many data sources, and those connections sometimes break. Thankfully, Bidalgo's support team is quick to resolve those issues. Review collected by and hosted on G2.com.

Recommendations to others considering Luna from Unity:

You can begin by integrating Bidalgo with just one ad network before expanding to all ad networks to see if the features are helpful for you. Review collected by and hosted on G2.com.

What problems is Luna from Unity solving and how is that benefiting you?

The main problem we're solving is the time cost of managing ad campaigns across multiple ad networks. Bidalgo aggregates our data and presents it in a way that allows us to form actionable insights. Review collected by and hosted on G2.com.

Ge G.

UA of Google medium

10/15/2021

"A powerful tool which can help UA manage their ads clearly and efficiency"

5/5

What do you like best about Luna from Unity?

The Trends Curve can combine with the last significant adjustment, like Budget or bidding changes. Review collected by and hosted on G2.com.

What do you dislike about Luna from Unity?

It's a little bit difficult for a beginner to use if there's no guider. Luckily Bidalgo has a very professional and patient support team which can let us learn how Bidalgo can support marketers to manage their work efficiency. Review collected by and hosted on G2.com.

What problems is Luna from Unity solving and how is that benefiting you?

As a Google Adwords UA, it's tough to dig out one specific asset's actual performance. With Bidalgo's robust algorithm, it can help to show a precise score to each asset and help us make accurate adjustments. Also, it'll find good assets which perform well in other channels but haven't used in your medium. Review collected by and hosted on G2.com.

Rixon Y.

Marketing Manager

Mid-Market (51-1000 emp.)

10/15/2021

"Bidalgo helped our team solve many problems!"

5/5

What do you like best about Luna from Unity?

Bidalgo helps us solve many problems:

1. Facebook share more dimensional and finer-grained data with bidalgo through the API,helping to better analyze multi-party data, Bidalgo AI can help us run better result.

2. Test new functions for run ads.

3. Fast technical support

4. Granularity of data Review collected by and hosted on G2.com.

What do you dislike about Luna from Unity?

Improving ads account docking process.

More interesting data analysis function. Review collected by and hosted on G2.com.

Recommendations to others considering Luna from Unity:

if you need to run a good ads, try this platform for having good result Review collected by and hosted on G2.com.

What problems is Luna from Unity solving and how is that benefiting you?

whe have achieved good results in both facebook and google channels. Bidalgo has given great help in material analysis, especially when analyzing which user prefer which materials, that gives us a lot of improvement. Review collected by and hosted on G2.com.