Best Enterprise Marketing Automation Software - Page 2

How Many Marketing Automation Software Products Does G2 Track?

Total Products under this Category: 722

Category Stats (Oct 2026)

  • Average Rating: 4.4/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: AXL — AI-native sales & marketing all-in-one OS with MCP (+11.11%) - Among all products in this category, AXL — AI-native sales & marketing all-in-one OS with MCP recorded the largest rating increase compared to last month

Last updated: October 01, 2026

How Does G2 Rank Marketing Automation Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 95,100+ Authentic Reviews
  • 722+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Automation Software

G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Agentforce Marketing (formerly Salesforce Marketing Cloud), Braze, Insider One, Adobe Marketo Engage, Birdeye, Bloomreach, and Evam.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=braze&focus%5B%5D=insider-one&focus%5B%5D=adobe-marketo-engage&focus%5B%5D=birdeye&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=evam&segment=enterprise)

WebEngage

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America.

Average Rating: 4.5/5.0

Total Reviews: 756

How Do G2 Users Rate WebEngage?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.9/10)
  • Customization : 8.5/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.5/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.7/10 (Category avg: 8.5/10)

Who Is the Company Behind WebEngage?

  • Seller: WebEngage
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Mumbai
  • Twitter: @webengage
    5,055 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    364 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Digital Marketing Manager
  • Top Industries: Financial Services, Education Management
  • Company Size: 55% Medium, 27% Small

What Do G2 Reviewers Say About WebEngage?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of WebEngage, making marketing automation and user insights readily accessible.
  • Users find WebEngage's strong analytics and segmentation features invaluable for personalized multi-channel campaigns and insights.
  • Users value the intuitive journey creation of WebEngage, allowing seamless, personalized multi-channel campaigns effortlessly.
  • Users value the helpful support from WebEngage, enhancing their marketing efforts and user engagement significantly.
  • Users appreciate the user-friendly features of WebEngage, making it accessible and efficient for all levels of users.
Cons
  • Users find the learning curve steep, as the interface and setup can be complex and require time to master.
  • Users experience slow performance with loading live segments and creating customer segments, causing occasional frustration.
  • Users find the time-consuming aspects of WebEngage, particularly in loading segments and setup, quite inconvenient.
  • Users find the missing features problematic, wishing for enhancements and easier access to functionalities.
  • Users face a steep learning curve with WebEngage's complex interface and setup, hindering quick acclimatization.

What Are Recent G2 Reviews of WebEngage?

Dotdigital

Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com.

Average Rating: 4.4/5.0

Total Reviews: 1,212

How Do G2 Users Rate Dotdigital?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 8.9/10)
  • Customization : 8.1/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.8/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.2/10 (Category avg: 8.5/10)

Who Is the Company Behind Dotdigital?

  • Seller: Dotdigital
  • Company Website:
  • Year Founded: 1999
  • HQ Location: London Bridge, London
  • Twitter: @dotdigital
    15,898 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    468 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Executive
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 46% Medium, 40% Small

What Do G2 Reviewers Say About Dotdigital?

AI-generated summary from verified user reviews

Pros
  • Users praise Dotdigital for its ease of use, making campaign management and audience segmentation straightforward and efficient.
  • Users praise Dotdigital for its outstanding customer support, consistently providing quick and helpful assistance when needed.
  • Users appreciate the outstanding support from Dotdigital, making setup easy and ensuring a smooth experience.
  • Users value Dotdigital for its user-friendly interface, helpful support, and effective email marketing features.
  • Users value the extensive customization options and powerful integrations in Dotdigital, enhancing their marketing strategies and campaign effectiveness.
Cons
  • Users note a lack of missing features like advanced segmentation and easier editing options in Dotdigital.
  • Users face a steep learning curve with Dotdigital's setup, making onboarding intensive and time-consuming.
  • Users find Dotdigital's limited features restrictive, impacting email journey versions and reporting adaptability.
  • Users find the image library cumbersome and have issues integrating Dotdigital with Adobe Commerce effectively.
  • Users experience email issues with Dotdigital, including reporting challenges and limitations in segmentation and template options.

What Are Recent G2 Reviews of Dotdigital?

What Are G2 Users Discussing About Dotdigital?

Oracle Eloqua

Oracle Eloqua allow marketers to intrigue and win over audiences with personalized campaigns across multiple channels. Eloqua’s marketer friendly platform equips marketing organizations with intelligent campaign management, flexible data management, accurate lead generation, and insightful sales enablement tools to engage buyers when they want to be engaged on their preferred channel. Marketers use Oracle Eloqua to: • Create sophisticated nurture experiences for adaptive journeys, at scale • Target and segment audiences using real-time data to create personalized experiences • Implement ABM strategies that engage, convert and expand target accounts • Connect data from any system with an extensible, open framework • Maintain clean and complete data across multiple regions and instances

Average Rating: 3.9/5.0

Total Reviews: 591

How Do G2 Users Rate Oracle Eloqua?

  • Has the product been a good partner in doing business?: 7.5/10 (Category avg: 8.9/10)
  • Customization : 7.7/10 (Category avg: 8.4/10)
  • Performance and Reliability: 7.7/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.1/10 (Category avg: 8.5/10)

Who Is the Company Behind Oracle Eloqua?

  • Seller: Oracle
  • Year Founded: 1977
  • HQ Location: Austin, TX
  • Twitter: @Oracle
    827,997 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    207,576 employees on LinkedIn®
  • Ownership: NYSE:ORCL

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Specialist
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 57% Large, 37% Medium

What Do G2 Reviewers Say About Oracle Eloqua?

AI-generated summary from verified user reviews

Pros
  • Users value the powerful marketing automation features of Oracle Eloqua, enabling complex, dynamic campaigns with ease.
  • Users value the powerful automation and segmentation capabilities of Oracle Eloqua for efficient marketing campaign management.
  • Users value the engagement efficiency of Oracle Eloqua, enhancing their ability to create sophisticated, data-driven marketing strategies.
  • Users value the diverse feature set of Oracle Eloqua, highlighting its unique dashboard and detailed campaign insights.
  • Users value the powerful automation and segmentation capabilities of Oracle Eloqua for building sophisticated marketing campaigns.
Cons
  • Users find the learning curve steep, often needing admin help for advanced tasks and features can feel outdated.
  • Users find Oracle Eloqua expensive, especially with costs rising for advanced features and the complexity of setup.
  • Users express frustration with the limited customization, finding it inadequate for merging fields and specific reporting needs.
  • Users express frustration over limited features in Oracle Eloqua, feeling their specific needs remain unaddressed.
  • Users find Oracle Eloqua's design not intuitive, making navigation and usage a complicated experience at times.

What Are Recent G2 Reviews of Oracle Eloqua?

What Are G2 Users Discussing About Oracle Eloqua?

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Intuit Mailchimp All-in-One Marketing Platform

Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while seamlessly fitting into their existing workflows. Our platform puts data-backed recommendations at the heart of your marketing so you can find and engage customers with multichannel campaigns. In 2021, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, we’ve released 100+ new features to help our customers continue to grow. Find out why more than 11+ million businesses trust Intuit Mailchimp to help them turn insights into action and their emails into revenue. Visit Mailchimp.com to get started today.

Average Rating: 4.4/5.0

Total Reviews: 5,209

How Do G2 Users Rate Intuit Mailchimp All-in-One Marketing Platform?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.9/10)
  • Customization : 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.8/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.4/10 (Category avg: 8.5/10)

Who Is the Company Behind Intuit Mailchimp All-in-One Marketing Platform?

  • Seller: Intuit Mailchimp
  • Company Website:
  • Year Founded: 2001
  • HQ Location: Atlanta, GA
  • Twitter: @MailChimp
    238,536 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,377 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, Marketing Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 72% Small, 20% Medium

What Do G2 Reviewers Say About Intuit Mailchimp All-in-One Marketing Platform?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Intuit Mailchimp, finding campaign creation and management remarkably straightforward.
  • Users appreciate the intuitive and easy-to-use email marketing platform of Mailchimp, boosting campaign success and revenue.
  • Users appreciate the intuitive and user-friendly interface of Mailchimp, simplifying campaign management and performance tracking.
  • Users value the automation features of Mailchimp, which streamline marketing efforts and enhance productivity significantly.
  • Users appreciate the intuitive design of Mailchimp, making it easy for everyone to create and manage campaigns.
Cons
  • Users find Mailchimp increasingly expensive, especially for advanced features and growing contact lists, impacting small businesses.
  • Users find the platform has limited features for advanced automations, restricting scalability and customization.
  • Users find the missing features in Intuit Mailchimp frustrating, complicating the setup and familiarization process.
  • Users find the pricing to be quite expensive, especially for advanced features and growing contact lists.
  • Users find the costs prohibitive, as Mailchimp charges for unsubscribed contacts and has increased pricing with list growth.

What Are Recent G2 Reviews of Intuit Mailchimp All-in-One Marketing Platform?

What Are G2 Users Discussing About Intuit Mailchimp All-in-One Marketing Platform?

ActiveCampaign

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools.

Average Rating: 4.4/5.0

Total Reviews: 14,265

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How Do G2 Users Rate ActiveCampaign?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.9/10)
  • Customization : 8.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.2/10 (Category avg: 8.5/10)

Who Is the Company Behind ActiveCampaign?

  • Seller: ActiveCampaign
  • Company Website:
  • Year Founded: 2003
  • HQ Location: Chicago, IL
  • Twitter: @ActiveCampaign
    13,203 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    854 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 92% Small, 7% Medium

What Do G2 Reviewers Say About ActiveCampaign?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use in ActiveCampaign, appreciating seamless automation and straightforward features for personal tasks.
  • Users love the easy automation programming of ActiveCampaign, streamlining their workflow and enhancing customer communication.
  • Users love the phenomenal automation features of ActiveCampaign, enhancing email campaigns with effective segmentation and tailored messaging.
  • Users praise the powerful and easy automation features of ActiveCampaign, enhancing their workflow efficiency and organization.
  • Users value ActiveCampaign for its all-in-one platform, offering effective segmentation and personalized email marketing capabilities.
Cons
  • Users experience a steep learning curve with ActiveCampaign, requiring additional support to navigate its features effectively.
  • Users find the pricing steep, especially for newer plans, which may be a barrier for some businesses.
  • Users express concerns about the missing features such as easy form building and custom date triggers.
  • Users find the limited features of ActiveCampaign frustrating, particularly in reporting, automation testing, and design flexibility.
  • Users find ActiveCampaign not intuitive, struggling with complicated automations and email creation processes that hinder efficiency.

What Are Recent G2 Reviews of ActiveCampaign?

What Are G2 Users Discussing About ActiveCampaign?

Attentive

Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com.

Average Rating: 4.5/5.0

Total Reviews: 1,482

How Do G2 Users Rate Attentive?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.9/10)
  • Customization : 7.9/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.1/10 (Category avg: 8.5/10)

Who Is the Company Behind Attentive?

  • Seller: Attentive
  • Company Website:
  • Year Founded: 2016
  • HQ Location: New York, New York, United States
  • Twitter: @attentivehq
    9,682 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,559 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Director
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 56% Small, 33% Medium

What Do G2 Reviewers Say About Attentive?

AI-generated summary from verified user reviews

Pros
  • Users love the user-friendly design of Attentive, enabling quick navigation and efficient campaign setups for teams.
  • Users praise Attentive's outstanding customer support, highlighting helpful agents and a smooth onboarding experience.
  • Users find Attentive very helpful for managing personalized communications effortlessly, enhancing customer engagement and business connections.
  • Users appreciate the user-friendly platform of Attentive, finding it easy to navigate and compatible with other systems.
  • Users appreciate the easy setup of Attentive, highlighting its user-friendliness and effective onboarding support.
Cons
  • Users find the pricing of Attentive to be expensive, particularly challenging for smaller brands managing growing lists.
  • Users find the lack of essential features frustrating, especially compared to other platforms, impacting their overall experience.
  • Users find reporting issues with Attentive, as the process is complicated and lacks flexibility, affecting usability.
  • Users note the limited features of Attentive, wishing for better segmentation and integration options.
  • Users report integration issues with Attentive, finding the setup process and tracking complex across platforms.

What Are Recent G2 Reviews of Attentive?

Manago AI

Manago AI is a Customer Engagement Platform that helps marketers connect their data, understand every customer, communicate on every channel and drive results. Trusted by 2,000+ brands, Manago AI gives marketers the speed, clarity and confidence to move from idea to live campaign in minutes across email, SMS, WhatsApp and web. No technical resource required.

Average Rating: 4.4/5.0

Total Reviews: 304

How Do G2 Users Rate Manago AI?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.9/10)
  • Customization : 8.1/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.4/10 (Category avg: 8.5/10)

Who Is the Company Behind Manago AI?

Who Uses This Product?

  • Who Uses This: Marketing Automation Specialist, Marketing Specialist
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 56% Small, 36% Medium

What Do G2 Reviewers Say About Manago AI?

AI-generated summary from verified user reviews

Pros
  • Users value the flexibility and adaptability of Manago AI, enhancing their marketing automation experience significantly.
  • Users praise the automation efficiency of Manago AI, noting its flexibility and ease of integration for marketing tasks.
  • Users commend the exceptional customer support of Manago AI, praising their readiness to assist and adapt to needs.
  • Users appreciate the advanced automation and integration features of Manago AI, enhancing their marketing strategies effectively.
  • Users appreciate the intuitive email builder in SALESmanago, which streamlines workflow and enhances customer communication.
Cons
  • Users note the learning curve of Manago AI, finding the setup process can be tricky at times.
  • Users find the system not intuitive due to hidden features and a complex interface that complicates navigation.
  • Users report complex usability challenges with SALESmanago, creating hurdles in accessing some features effectively.
  • Users struggle with the complexity of Manago AI's functions, making it difficult to utilize all features effectively.
  • Users face feature issues with SMS integration and usability, needing improvements for better functionality and support.

What Are Recent G2 Reviews of Manago AI?

What Are G2 Users Discussing About Manago AI?

GetResponse

GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey. We help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey With built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system. No disconnected tools. No campaign chaos. Just one system designed to move customers forward.

Average Rating: 4.3/5.0

Total Reviews: 1,118

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How Do G2 Users Rate GetResponse?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 8.9/10)
  • Customization : 8.1/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.6/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.4/10 (Category avg: 8.5/10)

Who Is the Company Behind GetResponse?

  • Seller: GetResponse
  • Company Website:
  • Year Founded: 1998
  • HQ Location: Poland
  • Twitter: @getresponse
    54,233 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    430 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 78% Small, 17% Medium

What Do G2 Reviewers Say About GetResponse?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of GetResponse, allowing for quick creation of professional email campaigns without technical skills.
  • Users rave about the exceptional customer support of GetResponse, noting prompt assistance whenever needed.
  • Users highlight the user-friendly interface of GetResponse, making email building fast and efficient with drag-and-drop features.
  • Users find GetResponse to be a highly effective platform for professional newsletters and robust email marketing campaigns.
  • Users value the user-friendly interface of GetResponse, enabling swift creation of professional email campaigns and effective automation.
Cons
  • Users find the missing features of GetResponse limiting, especially in list sorting and report clarity.
  • Users often find GetResponse expensive as costs increase with higher-tier features and larger contact lists.
  • Users find the limited features of GetResponse restrictive, especially for larger organizations needing advanced options.
  • Users experience a significant learning curve for advanced features that can hinder their ability to utilize the platform fully.
  • Users note significant pricing increases and a steep learning curve as limitations of GetResponse.

What Are Recent G2 Reviews of GetResponse?

What Are G2 Users Discussing About GetResponse?

Xtremepush

Xtremepush is the leading CRM & Loyalty Marketing solution powered by InfinityAI. We enable iGaming companies to leverage real-time data, gamification and omnichannel engagement to turn visitors into loyal players. All with one unified solution. Headquartered in Dublin, and with offices in London, São Paulo and New York, the company helps operators all around the world understand their customers and improve player experiences. Prominent partners include Livescore, Oddschecker, FanDuel, Golden Nugget, Groupe Dynamite, Betsson, Betsul, The Pools, Kaizen, and William Hill.

Average Rating: 4.4/5.0

Total Reviews: 260

How Do G2 Users Rate Xtremepush?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.9/10)
  • Customization : 7.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 7.6/10 (Category avg: 8.5/10)

Who Is the Company Behind Xtremepush?

  • Seller: Xtremepush
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Dublin
  • Twitter: @XtremePush
    11,098 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    139 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CRM Manager, Marketing Manager
  • Top Industries: Gambling & Casinos, Marketing and Advertising
  • Company Size: 45% Medium, 37% Small

What Do G2 Reviewers Say About Xtremepush?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Xtremepush, praising its straightforward UI and effective multichannel engagement.
  • Users value the ease of use of Xtremepush, enhancing multichannel engagement and simplifying campaign management.
  • Users commend Xtremepush for its professional customer support, enhancing campaign engagement and user experience significantly.
  • Users appreciate the user-friendly interface of Xtremepush, finding it simple and straightforward to navigate.
  • Users value the clear and useful analytics of Xtremepush, enhancing campaign effectiveness and engagement insights.
Cons
  • Users note the lack of Polish language support and limited push preview features, impacting their experience with Xtremepush.
  • Users find the learning curve challenging, requiring time to adjust to Xtremepush's numerous features and options.
  • Users are frustrated by missing features in Xtremepush, which hinder usability and impact campaign efficiency.
  • Users find the limited features of Xtremepush frustrating, particularly regarding analytics and campaign setup delays.
  • Users find Xtremepush has difficult learning curves, especially with complex segmentation and hard-to-read reports.

What Are Recent G2 Reviews of Xtremepush?

What Are G2 Users Discussing About Xtremepush?

Optimove

Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers. For two years running, Optimove has been positioned as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, recognized for its AI-driven decisioning, prescriptive insights, and proven ability to orchestrate thousands of personalized campaigns in real time across channels. AI-led marketing is a hallmark of Optimove’s visionary leadership. By embedding AI directly into its platform as early as 2012, Optimove paved the way for today’s Positionless Marketing standard. For more information, visit Optimove.com.

Average Rating: 4.6/5.0

Total Reviews: 232

How Do G2 Users Rate Optimove?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.9/10)
  • Customization : 8.4/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.6/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.4/10 (Category avg: 8.5/10)

Who Is the Company Behind Optimove?

  • Seller: Optimove
  • Year Founded: 2012
  • HQ Location: New York
  • Twitter: @Optimove
    5,475 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    553 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CRM Manager, CRM Specialist
  • Top Industries: Gambling & Casinos, Marketing and Advertising
  • Company Size: 51% Medium, 31% Small

What Do G2 Reviewers Say About Optimove?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Optimove, benefiting from its intuitive interface and efficient automation features.
  • Users value the dedicated customer support of Optimove, enhancing their experience with expert assistance and seamless operations.
  • Users value the robust analytics of Optimove, enhancing their ability to measure and optimize campaign performance effectively.
  • Users value the seamless integration of data-driven insights in Optimove, enhancing personalized customer engagement and campaign efficiency.
  • Users value the advanced customer segmentation of Optimove, enhancing targeted marketing and overall engagement effectively.
Cons
  • Users find a steep learning curve with Optimove, noting the complexity can be overwhelming initially.
  • Users often face slow performance with Optimove, experiencing long wait times and system delays during heavy usage.
  • Users find the missing features in Optimove limit effectiveness, noting the need for better scheduling and deliverability tools.
  • Users find integration issues with Optimove challenging, requiring careful planning and execution for optimal functionality.
  • Users experience slow loading times with Optimove, particularly during data processing and when managing multiple campaigns.

What Are Recent G2 Reviews of Optimove?

What Are G2 Users Discussing About Optimove?

D·engage

D·ENGAGE: CUSTOMER EXPERIENCE FINALLY DONE RIGHT. Transform your data into meaningful customer experiences at the moments that matter most. Our Customer Experience Data Platform (CXDP) empowers marketers to deliver personalized, data-driven 1:1 engagement across every channel. The platform activates your data where it lives, powers AI-driven personalization, and executes through fully native channels. Cloud or on-premise, it adapts to your needs, providing a clear, seamless journey from data to revenue. GLOBAL TRUST. MEASURABLE RESULTS. We’re trusted by more than 200+ of the world's best brands in over 30 countries across Europe, MENA, LATAM and Asia. Brands such as Turkish Airlines, Acerto, Vodafone, Unilever, Toyota, BYD, Yves Rocher, Enterprise, Lexus, İş Bankası, and UBL trust us to connect data, personalize engagement, and achieve measurable results. OUR CAPABILITIES. D·engage gives you full control to build and activate campaigns instantly, powered by real-time segmentation and true 360° customer visibility. We remove complexity by unifying all your customer data, insights, and actions in one platform. 1. True Data Foundation: the industries leading CDP Our data-first foundation powers everything we do. D·engage unifies every online and offline data point into a single, always up-to-date customer view. > Activate data instantly with zero-effort integration, no replication. > Build real-time 360° profiles across all data sources. > Connect easily to Oracle, PostgreSQL, MS SQL, SAP HANA, BigQuery, and Redshift. > Run in cloud or on-premise with full security. > Create micro-segments and personalize in real time. 2. Realtime, 1:1 Personalization: the Channels Every channel in D·engage is built natively, allowing seamless, real-time engagement across every touchpoint - Email, SMS, WhatsApp, mobile push, web push, and on-site messaging. > Omnichannel automation that connects every channel in one flow. > Journey orchestration to design and automate personalized customer paths. > Advanced analytics with unified dashboards and actionable insights. > Flexible integrations with leading CRM, BI, and marketing tools. 3. AI-Driven Intelligence: Zeki AI Our Predictive AI - Zeki - anticipates customer behavior, recommends optimal next actions, and makes hyper-personalization smarter at every step. This ensures your campaigns are always intentional and profitable. Predictive AI (Zeki AI) that anticipates behaviors and optimizes campaigns in real time. THE COMPANY D·engage is backed by leading investors including TIBAS Ventures, with participation from Gelecek Etki VC (managed in partnership with Vestel Ventures and Tacirler Asset Management), Maxis, and the Türkiye Development Fund – Invest 101 Fund. Our headquarter is in London, supporting a global team and customer base across Europe, MENA, LATAM, and Asia. Visit Dengage.com

Average Rating: 4.6/5.0

Total Reviews: 143

How Do G2 Users Rate D·engage?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.9/10)
  • Customization : 8.7/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.7/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.2/10 (Category avg: 8.5/10)

Who Is the Company Behind D·engage?

  • Seller: D·engage
  • Company Website:
  • Year Founded: 2018
  • HQ Location: London, GB
  • Twitter: @DengageGlobal
    53 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    144 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Apparel & Fashion, Financial Services
  • Company Size: 40% Medium, 40% Small

What Do G2 Reviewers Say About D·engage?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of D·engage, appreciating its user-friendly interface and seamless tool integration.
  • Users value the responsive customer support of D·engage, enhancing campaign optimization and overall user experience.
  • Users find D·engage's helpful support and comprehensive solutions essential for successful digital project management and campaign optimization.
  • Users value the strong customer engagement capabilities of D·engage, enhancing communication and boosting conversion rates effectively.
  • Users appreciate the user-friendly interface of D·engage, which enhances their overall experience with the platform.
Cons
  • Users find the learning curve steep, as building segments and navigating the complex interface is challenging initially.
  • Users feel that D·engage has limited features, especially regarding WhatsApp integration and onsite personalization.
  • Users report missing features in D·engage, particularly around WhatsApp integration and data processing delays.
  • Users express concerns about inadequate reporting, noting the need for customizable and improved dashboards for better insights.
  • Users experience poor customer support, often facing slow responses and reliance on self-service for issues.

What Are Recent G2 Reviews of D·engage?

What Are G2 Users Discussing About D·engage?

Leadsquared Marketing Automation

LeadSquared Marketing Automation is the marketing module within our broader CRM platform. We built it to help marketing teams capture, nurture, and convert leads across multiple channels from a single system, and to work in tandem with our Sales CRM, so that lead data our marketing tools capture flows directly into the sales pipeline without manual handoffs between teams. At its core, we handle lead capture from various sources — website forms, landing pages, chat, phone calls, ads, and email — and consolidate this into a single record per prospect. Marketers using our platform can segment these leads based on demographic data, behavior, product interest, or any other custom criteria, and build targeted communication flows around those segments. We include a drag-and-drop builder for creating landing pages, web forms, and email templates without needing developer support, along with tools for setting up automated drip campaigns, autoresponders, and triggered messages. We support sending communication across email, WhatsApp, SMS, and remarketing channels like Facebook and Google Ads, and we track all activity back to the individual lead's profile — page views, campaign interactions, ad clicks — which teams can use to gauge intent, identify upsell or cross-sell opportunities, and adjust follow-up messaging accordingly. We also offer a component for below-the-line (BTL) or offline campaign management, letting field teams create and run on-ground campaigns, capture leads via our mobile app with OTP verification, and measure campaign ROI. On the reporting side, we provide attribution and funnel analytics, showing which lead sources and campaigns are driving conversions. We've built integrations with third-party marketing and sales tools, including via Zapier, so customer data can sync across an organization's existing tech stack. We position this product as a way to unify marketing and sales activity on one platform rather than requiring separate systems for lead generation and lead conversion — something we've found particularly relevant for industries like education, healthcare, and financial services, where the buying journey involves multiple touchpoints before a sale closes.

Average Rating: 4.4/5.0

Total Reviews: 225

How Do G2 Users Rate Leadsquared Marketing Automation?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.9/10)
  • Customization : 8.2/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.4/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.4/10 (Category avg: 8.5/10)

Who Is the Company Behind Leadsquared Marketing Automation?

  • Seller: LeadSquared
  • Year Founded: 2011
  • HQ Location: Bangalore
  • Twitter: @LeadSquared
    1,470 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,063 employees on LinkedIn®
  • Phone: 848-248-4002

Who Uses This Product?

  • Who Uses This: CEO, Marketing Manager
  • Top Industries: Education Management, Marketing and Advertising
  • Company Size: 45% Small, 36% Medium

What Do G2 Reviewers Say About Leadsquared Marketing Automation?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the seamless integration of automation features in Leadsquared, enhancing collaboration and efficiency across teams.
  • Users appreciate the ease of use of Leadsquared, praising its effective implementation and seamless CRM integration.
  • Users appreciate the seamless sales and marketing integration in Leadsquared, enhancing collaboration and visibility across teams.
  • Users value the native sales and marketing unification in Leadsquared, enabling real-time updates and streamlined collaboration.
  • Users benefit from the time efficiency of Leadsquared Marketing Automation, enabling seamless collaboration and streamlined campaign management.
Cons
  • Users find regional admin permissions limited, complicating campaign management and causing potential overwrites of global settings.
  • Users find limited customization challenging, as it complicates complex campaigns and restricts flexibility in reports.
  • Users experience poor customer support with slow response times and unknowledgeable team members, hindering effective campaign management.
  • Users find Leadsquared Marketing Automation expensive, especially since each automation incurs additional costs, leading to budget concerns.
  • Users find the inefficient regional admin permissions cause complications and accidental overwrites in campaign management.

What Are Recent G2 Reviews of Leadsquared Marketing Automation?

What Are G2 Users Discussing About Leadsquared Marketing Automation?

ContactPigeon

ContactPigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer data with advanced AI and automation engines, we enable businesses to scale their engagements across channels effectively while cultivating enduring customer loyalty through every step of the customer journey. The platform is built around two core components. The Omnichannel Customer Engagement solution enables retailers to manage and execute marketing campaigns across multiple built-in messaging channels, ensuring consistency and relevance in every customer interaction. Our powerful Customer Data Platform (CDP) collects, analyzes, and uses customer data to create automated, personalized experiences at scale. Together, these components provide a comprehensive solution for retailers looking to build meaningful, lasting relationships with their audience. The ContactPigeon suite offers a robust set of features, including: • Automated customer journey orchestration that ensures a cohesive and seamless experience across all touchpoints and channels • Built-in messaging channels and campaign manager that covers email, mobile (sms / WhatsApp / Viber), push notifications, pop-ups, forms, chatbot, and direct mails • BI tools for real-time analytics and customizable dashboards for deep insights into customer behavior and campaign performance • AI-driven product recommendations and RFM analysis to enhance the shopping experience and predict the at-risk customers • Advanced customer segmentation and clustering capabilities to segment your audience effectively, enabling targeted marketing that resonates with specific groups

Average Rating: 4.9/5.0

Total Reviews: 297

How Do G2 Users Rate ContactPigeon?

  • Has the product been a good partner in doing business?: 9.9/10 (Category avg: 8.9/10)
  • Customization : 9.9/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.6/10 (Category avg: 8.7/10)
  • Workflow Capability: 10.0/10 (Category avg: 8.5/10)

Who Is the Company Behind ContactPigeon?

  • Seller: ContactPigeon
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Athens, Greece
  • Twitter: @ContactPigeon
    456 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    32 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Apparel & Fashion, Retail
  • Company Size: 62% Small, 33% Medium

What Do G2 Reviewers Say About ContactPigeon?

AI-generated summary from verified user reviews

Pros
  • Users value automation efficiency with ContactPigeon, enabling organized communication and seamless management of recurring tasks.
  • Users appreciate the automation features of ContactPigeon, streamlining operations and driving revenue growth effectively.
  • Users praise the effective customer engagement tools of ContactPigeon, enhancing relationships and driving sales through automation.
  • Users appreciate the efficiency and effectiveness of ContactPigeon email marketing, enhancing campaign management through a unified platform.
  • Users appreciate the wide variety of features in ContactPigeon, enabling seamless management and effective marketing strategies.
Cons
  • Users note a learning curve in navigating advanced features, making initial use somewhat challenging and time-consuming.
  • Users experience slow performance when loading large campaign lists or updating segments, impacting usability occasionally.
  • Users notice some slow loading times when accessing larger campaign lists, affecting their overall experience with ContactPigeon.
  • Users find the high complexity of automations and tools requires significant support and preparation for effective use.
  • Users find the user experience lacking in some specific areas, which can hinder effective use of the platform.

What Are Recent G2 Reviews of ContactPigeon?

What Are G2 Users Discussing About ContactPigeon?

Actito

Actito is a SaaS customer engagement platform designed to help marketing teams independently create and orchestrate personalized omnichannel experiences. This innovative solution empowers businesses to engage their customers effectively across various channels, ensuring that marketing efforts are not only cohesive but also tailored to individual preferences and behaviors. Targeted primarily at mid-sized to large companies, Actito serves organizations that require a comprehensive and unified approach to their marketing activities. By consolidating customer data into a single platform, Actito enables marketing teams to manage their campaigns more efficiently. The platform is particularly beneficial for businesses looking to enhance their customer engagement strategies through real-time, personalized messaging across multiple channels, including email, SMS, push notifications, WhatsApp, RCS, Wallet, ad audiences, call centers, and print. One of the standout features of Actito is its ability to centralize and activate customer data. This functionality allows users to design and target messages that resonate with their audience, enhancing the overall effectiveness of marketing campaigns. The integration of artificial intelligence further streamlines the marketing process, making it more agile and responsive to changing customer needs. By leveraging AI, Actito helps marketers analyze data trends and optimize their strategies, ultimately driving growth and improving customer relationships. Additionally, Actito's secure European infrastructure ensures that customer data is handled with the utmost care, adhering to strict privacy regulations. This focus on data security is particularly appealing to companies operating within the EU or those that prioritize compliance with data protection laws. With headquarters in Belgium and offices in France and Spain, Actito has established a strong presence in the European market and currently supports over 250 clients worldwide. In summary, Actito is more than just a marketing tool; it is a comprehensive platform that supports businesses in transforming their marketing efforts into significant growth drivers. By offering a unified solution for managing customer engagement across various channels, Actito enables organizations to create personalized experiences that foster customer loyalty and drive business success.

Average Rating: 4.3/5.0

Total Reviews: 175

How Do G2 Users Rate Actito?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.9/10)
  • Customization : 8.2/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.5/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.1/10 (Category avg: 8.5/10)

Who Is the Company Behind Actito?

  • Seller: Ibexa
  • Company Website:
  • Year Founded: 1999
  • HQ Location: Oslo, Norway
  • Twitter: @IBEXA
    2 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    177 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 47% Medium, 34% Small

What Do G2 Reviewers Say About Actito?

AI-generated summary from verified user reviews

Pros
  • Users highlight the excellent customer support from Actito, providing valuable assistance throughout their marketing journey.
  • Users appreciate the user-friendly and intuitive interface of Actito, significantly simplifying their marketing automation tasks.
  • Users appreciate the automation capabilities of Actito, enabling personalized and impactful customer engagement effortlessly.
  • Users appreciate the user-friendly interface of Actito, making marketing automation and scenario management effortless.
  • Users value the automation efficiency of Actito, enhancing campaign management and customer engagement effortlessly.
Cons
  • Users face integration issues with Actito, particularly when automating complex scenarios and connecting to various data sources.
  • Users find the learning curve steep for Actito, especially with complex automation and integration tasks.
  • Users find that Actito's complexity in automation and integration can hinder efficiency and understanding, requiring extra support.
  • Users face integration difficulties with Actito, highlighting the need for faster native connectors and a streamlined process.
  • Users find integration difficulty significant, noting the need for native connectors and a more streamlined process.

What Are Recent G2 Reviews of Actito?

What Are G2 Users Discussing About Actito?

Sugar Market

Sugar Market is marketing automation that helps teams create campaigns faster, engage prospects across channels, and deliver better leads to sales. Marketers can build emails, landing pages, and forms with no-code tools, then use insights to personalize outreach and predict which leads are most likely to convert. With Sugar Market, you can streamline campaign creation, improve lead quality, and prove marketing’s impact with clear reporting.

Average Rating: 4.2/5.0

Total Reviews: 217

How Do G2 Users Rate Sugar Market?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.9/10)
  • Customization : 7.8/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.1/10 (Category avg: 8.5/10)

Who Is the Company Behind Sugar Market?

  • Seller: SugarAI
  • Year Founded: 2004
  • HQ Location: Cupertino, CA
  • LinkedIn® Page: www.linkedin.com
    577 employees on LinkedIn®
  • Phone: +1 (408) 454-6900

Who Uses This Product?

  • Who Uses This: Marketing Manager, Director of Marketing
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 47% Medium, 39% Small

What Do G2 Reviewers Say About Sugar Market?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use in Sugar Market, particularly with its intuitive drag-and-drop campaign builder and reporting tools.
  • Users appreciate the seamless CRM integration of Sugar Market, enhancing lead tracking and management effectively.
  • Users highlight the excellent customer support of Sugar Market, making it easy to resolve issues quickly.
  • Users appreciate the easy setup of Sugar Market, facilitating quick access to powerful marketing tools and features.
  • Users value the automation efficiency of Sugar Market, enhancing lead scoring and workflow management effortlessly.
Cons
  • Users find the platform’s complexity frustrating, citing slow performance and a steep learning curve for efficient use.
  • Users find the steep learning curve of Sugar Market challenging, requiring time and training to navigate effectively.
  • Users find Sugar Market to be a time-consuming platform, requiring excessive clicks and leading to frustration in workflow management.
  • Users report editing issues with sluggish performance and an unintuitive interface, complicating their experience with the platform.
  • Users face integration issues with Sugar Market, finding it difficult to connect seamlessly with other platforms.

What Are Recent G2 Reviews of Sugar Market?

What Are G2 Users Discussing About Sugar Market?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated