
The Automation Builder is probably the feature I use the most. When I first opened it, I honestly thought it was going to be another visual automation builder like so many others. After spending a little time with it, I realized it was far more flexible than I expected. Building customer journeys feels straightforward, the workflow is easy to follow, and making changes usually takes just a couple of minutes. Whenever the marketing team wants to adjust a condition or try a different path, I can update the automation without touching code or digging through documentation. That's something I really appreciate because it keeps everyone moving without turning every small change into a development task. Another thing I like is having so many tools in one place: landing pages, forms, newsletters, webinars, conversion funnels, and automations all work inside the same platform. That means fewer integrations to maintain, and as a developer, I'm always happy when a tool removes complexity instead of adding more. I've also had a really good experience with support. During one API integration, I had a few questions about events and automations. Instead of pointing me to another help article, they quickly understood what I was trying to build and suggested a much cleaner approach. Review collected by and hosted on G2.com.
Some areas aren't as advanced as dedicated tools built for a single purpose. Personally, I'm happy with that because it keeps our stack much simpler, but I can see why larger teams with more specialized needs might still prefer separate tools for certain parts of their workflow. Review collected by and hosted on G2.com.