G2

Aaron P.

Executive Vice President

Small-Business (50 or fewer emp.)

8/18/2026

"LeadSquared Has Transformed Our Admissions, Financial Assistance and Marketing Operations"

5/5

What do you like best about Leadsquared Marketing Automation?

What I like most about LeadSquared Marketing Automation is that it has allowed us to move from a largely manual admissions process to a much more automated, measurable, and consistent process.

The biggest improvement has been speed and consistency of lead follow-up. We can automatically distribute leads, trigger communications, create follow-up tasks, and move students through different nurture campaigns based on their behavior rather than relying on staff to remember every step.

From an operational standpoint, I would quantify the impact as:

- 20% faster lead response times

- 10X greater team capacity without proportionally increasing staff workload

- 40% higher referral conversions through automation

- Significantly less manual work in lead assignment, follow-up, and communication

- 100% visibility into where a lead came from, what they have done, who contacted them, and where they are in the admissions funnel Review collected by and hosted on G2.com.

What do you dislike about Leadsquared Marketing Automation?

Honestly, there is very little that I dislike about LeadSquared. Like any robust platform, there are always areas where we can continue to improve our processes or find ways to use the system more effectively, but I wouldn't point to any significant shortcomings with the platform itself.

One area where LeadSquared has actually exceeded my expectations is customer support. Customer support is often one of the biggest frustrations with technology platforms, particularly when you are trying to implement a system across a complex admissions, financial assistance and marketing operation. That has not been our experience with LeadSquared.

We have been extremely happy with the level of support we've received. The team has been responsive, knowledgeable, and willing to work with us to solve problems and find solutions that fit our operation. That level of partnership has made a significant difference in our overall experience with the platform.

So, if I'm being honest, I don't have a major "dislike" to point to. Our experience with both the platform and the LeadSquared team has been overwhelmingly positive. Review collected by and hosted on G2.com.

What problems is Leadsquared Marketing Automation solving and how is that benefiting you?

LeadSquared Marketing Automation is solving several of the biggest challenges we face in managing a high-volume admissions operation.

First, it helps us eliminate manual processes and make follow-up more consistent. Instead of relying on individual team members to remember when and how to follow up with a prospective student, we can automate communications, tasks, reminders, and lead nurturing. This allows our team to spend more time having meaningful conversations with students and less time managing administrative tasks.

Second, it gives us much greater visibility into the student journey. We can see where leads are coming from, how they are engaging with us, what actions they have taken, and where they are in the admissions process. That allows us to identify bottlenecks and make decisions based on actual data rather than assumptions.

Third, LeadSquared helps us scale our operation without having to scale our administrative workload at the same rate. As lead volume increases, automation allows us to maintain a consistent level of engagement without simply adding more people to manage the additional volume.

Finally, it helps us connect marketing activity to enrollment results. We can evaluate lead sources, campaigns, follow-up activity, and conversion throughout the funnel. That gives our marketing and admissions teams a much clearer understanding of what is producing results and where we should invest our resources.

Ultimately, LeadSquared has helped us move from a process that was heavily dependent on manual follow-up and individual execution to one that is automated, measurable, consistent, and scalable. That has benefited us not only operationally, but also by allowing our team to focus more of its time and energy on the student experience. Review collected by and hosted on G2.com.