Best Marketing Analytics Tools - Page 6

How Many Marketing Analytics Software Products Does G2 Track?

Total Products under this Category: 650

Category Stats (Oct 2026)

  • Average Rating: 4.53/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Keitaro Tracker (+8.11%) - Among all products in this category, Keitaro Tracker recorded the largest rating increase compared to last month

Last updated: October 13, 2026

How Does G2 Rank Marketing Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 72,000+ Authentic Reviews
  • 650+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Analytics Software

G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, impact.com, Klaviyo, LocaliQ, CleverTap, and AgencyAnalytics.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=klaviyo&focus%5B%5D=localiq&focus%5B%5D=clevertap&focus%5B%5D=agencyanalytics)

Mapp Marketing Cloud

Mapp helps marketers build personalized customer experiences through our SaaS platform, Mapp Marketing Cloud. Our powerful technology combines AI-powered digital analytics and marketing automation to collect and unify customer data, extract insights, and trigger personalized campaigns across email, SMS, app, and your website. Mapp Marketing Cloud helps B2C and D2C companies: - Unify customer data from various sources like websites, eCommerce, loyalty platforms, CRMs, and mobile apps, build customer profiles, and enrich these with compliant first-party data collection. - Convert data into actionable insights around each customer’s socio-demographic, behavior, and preferences to create engaging online and offline experiences. - Personalize content using these customer insights and automate cross-channel marketing across your website, emails, SMS, mobile/web push notifications, and in-app messages. - Continuously monitor and optimize your campaigns with the help of AI to help drive high engagement, capitalize on new opportunities, activate churning customers, and build customer loyalty. More than 700 companies chose Mapp for their marketing needs, including well-known brands such as Ella’s Kitchen, Farrow & Ball, Furla, Admiral Group, GLD Group, Pan Macmillan, Pladis, and many more. We've been on the market for over 20 years and constantly innovate our products and services to ensure our clients have the best support, with our global offices in London, San Diego, Berlin, Munich, Milan, and Paris.

Average Rating: 3.9/5.0

Total Reviews: 66

How Do G2 Users Rate Mapp Marketing Cloud?

  • Has the product been a good partner in doing business?: 7.8/10 (Category avg: 9.3/10)
  • Data Collection: 7.5/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 7.5/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.2/10 (Category avg: 8.8/10)

Who Is the Company Behind Mapp Marketing Cloud?

  • Seller: Mapp Digital
  • Year Founded: 2016
  • HQ Location: London, GB
  • Twitter: @Mapp_Digital
    6,055 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    414 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 44% Medium, 39% Large

What Do G2 Reviewers Say About Mapp Marketing Cloud?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the strong and practical data insights of Mapp Marketing Cloud, enhancing efficiency without overwhelming complexity.
  • Users appreciate the time-saving automation tools of Mapp Marketing Cloud, finding them efficient and easy to use.
  • Users appreciate the automation efficiency of Mapp Marketing Cloud, finding it saves time and simplifies processes.
  • Users appreciate the time-saving automation features of Mapp Marketing Cloud, enhancing efficiency in marketing strategies.
  • Users appreciate the clean and practical interface of Mapp Marketing Cloud, enhancing user experience with intuitive automation tools.
Cons
  • Users find the difficult setup of Mapp Marketing Cloud challenging, especially due to its steep learning curve and unclear documentation.
  • Users find the insufficient guidance leads to a steep learning curve and confusion with advanced features in Mapp Marketing Cloud.
  • Users find the lack of clear documentation and steep learning curve a challenge when using Mapp Marketing Cloud.
  • Users find the steep learning curve of Mapp Marketing Cloud challenging, especially with unclear documentation and complex features.
  • Users find the non-intuitive features of Mapp Marketing Cloud challenging, leading to a frustrating learning curve.

What Are Recent G2 Reviews of Mapp Marketing Cloud?

What Are G2 Users Discussing About Mapp Marketing Cloud?

Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing is a comprehensive marketing automation solution designed to help businesses orchestrate personalized, multi-channel campaigns and enhance customer engagement. By integrating seamlessly with other Microsoft products, it enables organizations to unify their marketing efforts, gain valuable insights, and drive meaningful interactions with their audience. Key Features and Functionality: - Personalized Customer Journeys: Design and automate tailored customer experiences across various channels, including email, social media, and events, using AI-driven insights to deliver the right message at the right time. - Lead Management and Scoring: Identify, nurture, and prioritize leads effectively with automated lead scoring models, ensuring that sales teams focus on the most promising prospects. - Event Management: Plan, promote, and manage both virtual and in-person events seamlessly, from registration to post-event analytics, enhancing attendee engagement and tracking event success. - Integration with Microsoft Ecosystem: Leverage native integration with Microsoft Dynamics 365 Sales, Power BI, and Teams to create a unified workflow, facilitating collaboration and data sharing across departments. - Advanced Analytics and AI Insights: Utilize built-in analytics and AI capabilities to gain a 360-degree view of customer interactions, measure campaign performance, and make data-driven decisions to optimize marketing strategies. Primary Value and Solutions Provided: Dynamics 365 Marketing empowers businesses to deliver personalized and timely marketing messages, fostering stronger customer relationships and increasing conversion rates. By automating routine tasks and providing deep insights into customer behavior, it enables marketing teams to operate more efficiently and effectively. The platform's integration with the broader Microsoft ecosystem ensures a cohesive approach to customer engagement, breaking down silos between sales, marketing, and service departments. Ultimately, Dynamics 365 Marketing helps organizations enhance their marketing ROI by delivering targeted campaigns that resonate with their audience.

Average Rating: 4.2/5.0

Total Reviews: 163

How Do G2 Users Rate Dynamics 365 Marketing?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.3/10)
  • Data Collection: 8.5/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 7.9/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Dynamics 365 Marketing?

  • Seller: Microsoft
  • Year Founded: 1975
  • HQ Location: Redmond, Washington
  • Twitter: @microsoft
    13,091,739 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    232,750 employees on LinkedIn®
  • Ownership: MSFT

Who Uses This Product?

  • Top Industries: Information Technology and Services, Marketing and Advertising
  • Company Size: 42% Medium, 34% Small

What Do G2 Reviewers Say About Dynamics 365 Marketing?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use in Dynamics 365 Marketing, simplifying campaign creation and enhancing overall efficiency.
  • Users value the robust automation capabilities of Dynamics 365 Marketing, streamlining processes and enhancing workflow efficiency.
  • Users value the seamless integrations of Dynamics 365 Marketing, enhancing collaboration and providing a unified customer experience.
  • Users value the analytics capabilities of Dynamics 365 Marketing, appreciating the ease of access and unified reporting.
  • Users value the effective email marketing tools of Dynamics 365 Marketing, enabling targeted communication and seamless integration.
Cons
  • Users find the steep learning curve of Dynamics 365 Marketing challenging, impacting the ease of running email campaigns.
  • Users experience slow performance with Dynamics 365 Marketing, especially with complex automations and simple edits, hindering quick tasks.
  • Users find the platform complex and not very user-friendly, especially for beginners with steep learning curves.
  • Users report editing issues with Dynamics 365 Marketing, including slow performance and complex interface for making changes.
  • Users find the user interface non-intuitive, making it challenging for new users to navigate and utilize effectively.

What Are Recent G2 Reviews of Dynamics 365 Marketing?

What Are G2 Users Discussing About Dynamics 365 Marketing?

Growify

Growify's marketing automation feature is designed to transform your marketing strategy, offering a suite of advanced tools that streamline campaign management. With its intuitive automation capabilities, Growify enables businesses to efficiently schedule and deploy marketing campaigns, ensuring timely and relevant customer engagement. This feature simplifies complex marketing tasks, from email marketing to social media posts, allowing for consistent and personalized communication with your audience. The automation of repetitive tasks not only saves valuable time but also ensures accuracy and consistency in your marketing efforts. Additionally, Growify’s automation tools provide actionable insights through data analytics, helping you to refine your strategy for maximum impact. This comprehensive automation solution empowers businesses to enhance customer experiences, improve engagement, and ultimately drive higher ROI, all with less manual effort.

Average Rating: 4.6/5.0

Total Reviews: 29

How Do G2 Users Rate Growify?

  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 9.3/10)
  • Data Collection: 9.6/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.7/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Growify?

  • Seller: Growify
  • HQ Location: N/A
  • Twitter: @GrowifyAI
    20 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    6 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 97% Small

What Do G2 Reviewers Say About Growify?

AI-generated summary from verified user reviews

Pros
  • Users value the accurate attribution tracking of Growify, enhancing their understanding of funnel metrics effectively.
  • Users value the automation of Growify, praising its simplicity and ease of setup without sacrificing features.
  • Users value the ease of use of Growify, praising its simplicity and straightforward initial setup.
  • Users admire the simplicity and ease of use of Growify, praising its feature-rich yet straightforward operation.
  • Users value the time-saving capabilities of Growify, enjoying efficient tracking and streamlined metrics for quick decision-making.
Cons
  • Users find the difficult setup of Growify time-consuming, especially for those lacking coding knowledge on WordPress.
  • Users find the lack of customization in Growify restrictive, particularly in renaming reports and metrics.
  • Users find the limited customization options frustrating, particularly in renaming reports and metrics.

What Are Recent G2 Reviews of Growify?

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Marketing Star

Marketing Star is a multichannel marketing platform designed specifically for small and medium-sized businesses. It combines essential marketing channels including Email, SMS, WhatsApp, QR Codes, Web Forms, Landing Pages, and Social Media into a single platform, eliminating the need to manage multiple disconnected tools. Many marketing solutions are either too complex and costly for growing businesses or too limited to support long-term growth. Marketing Star bridges that gap by providing powerful multichannel marketing capabilities in an easy-to-use interface. Non-technical marketers and business owners can create and launch their first campaign in minutes, without any coding or technical expertise. The platform enables businesses to map and automate customer journeys visually across channels from a single canvas. Users can personalize communications using customer data, conduct A/B testing, and monitor campaign performance through real-time analytics covering delivery, engagement, and conversions. Marketing Star also includes data enrichment capabilities to help businesses improve audience quality and expand customer reach. With flexible pricing options, businesses can choose from tiered monthly plans or pay-as-you-go channel usage. This allows growing teams to scale their marketing efforts without committing to volumes or features they don't need yet.

Average Rating: 4.7/5.0

Total Reviews: 23

How Do G2 Users Rate Marketing Star?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.3/10)
  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.4/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Marketing Star?

  • Seller: Resulticks
  • Year Founded: 2014
  • HQ Location: Seattle, WA
  • Twitter: @Resulticks
    2,106 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    392 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services
  • Company Size: 39% Small, 35% Medium

What Do G2 Reviewers Say About Marketing Star?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use in Marketing Star exceptional, simplifying marketing automation and campaign management effortlessly.
  • Users value the automation efficiency of Marketing Star, which streamlines marketing tasks and enhances campaign management.
  • Users find the intuitive user interface of Marketing Star makes creating and managing campaigns effortless and efficient.
  • Users highlight the helpful features of Marketing Star, simplifying campaign management and enhancing audience engagement.
  • Users value the powerful user analytics that provide precise insights, enhancing campaign effectiveness and informed decision-making.
Cons
  • Users find the integration difficulty with Marketing Star limits connectivity with essential tools, affecting workflow efficiency.
  • Users express frustration with limited integration options, particularly missing crucial connections like HubSpot, impacting workflow efficiency.
  • Users express frustration over the lack of integrations, limiting connections with essential tools in their workflow.
  • Users find a steeper learning curve with Marketing Star, requiring time to master advanced functionalities and workflows.
  • Users express frustration over limited integration with other tools, hindering connectivity and workflow efficiency.

What Are Recent G2 Reviews of Marketing Star?

Fairing

Fairing is a marketing measurement platform designed to help brands capture accurate attribution data through in-the-moment customer surveys. Its core solution, the "How Did You Hear About Us?" (HDYHAU) survey, is specifically engineered to reveal true channel performance by merging visitor behavior with direct customer feedback. This innovative approach allows businesses to gain a comprehensive understanding of how their marketing efforts influence customer decisions. The platform is particularly valuable for marketing teams across various industries, including e-commerce, consumer goods, and mobile applications. Fairing addresses a common challenge faced by marketers: the limitations of traditional click-based tracking methods, which often overlook critical touchpoints in the customer journey. By utilizing in-the-moment surveys, Fairing captures up to 80% response rates, providing brands with timely insights that are essential for optimizing marketing strategies. This capability enables teams to identify which channels are genuinely driving conversions, thereby enhancing their overall marketing effectiveness. Fairing's intelligent follow-up system goes beyond basic attribution by uncovering deeper insights that standard analytics often miss. For instance, it can identify specific influencers or podcast mentions that have contributed to a conversion, allowing brands to refine their marketing efforts and allocate resources more effectively. This level of detail empowers marketers to make informed decisions based on real customer feedback, rather than relying solely on indirect metrics. Integration with existing technology stacks is seamless, thanks to Fairing's one-click Shopify integration and flexible SDK options. This ease of integration minimizes the need for extensive technical resources, making it accessible for marketing teams of all sizes. Additionally, Fairing allows users to validate UTM data, identify dark traffic sources, and connect attribution directly to revenue metrics, providing a holistic view of marketing performance. By leveraging Fairing, marketing teams can transform their decision-making processes through accurate attribution data. The platform not only enhances marketing efficiency but also equips brands with clear, actionable intelligence that drives growth and improves overall campaign performance.

Average Rating: 4.9/5.0

Total Reviews: 18

How Do G2 Users Rate Fairing?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Data Collection: 9.5/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.7/10 (Category avg: 8.7/10)
  • Campaign Insights: 7.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Fairing?

  • Seller: Fairing
  • Year Founded: 2020
  • HQ Location: New York, US
  • LinkedIn® Page: www.linkedin.com
    19 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Apparel & Fashion
  • Company Size: 50% Small, 50% Medium

What Do G2 Reviewers Say About Fairing?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of Fairing, streamlining survey creation and enhancing customer insight collection.
  • Users value the effective attribution tracking of Fairing, enhancing insights for smarter marketing decisions and strategies.
  • Users value the high response rates from Fairing, enhancing data quality and driving actionable insights for marketing strategies.
  • Users love the easy-to-understand analytics in Fairing, helping to contextualize customer feedback for informed decisions.
  • Users praise Fairing for its customizable questions, enhancing understanding of customer behavior and driving better marketing outcomes.
Cons
  • Users find Fairing's limited features hinder their experience, especially regarding analytics and question variety.
  • Users desire more filtering options, particularly the ability to filter responses by customer purchases for better analysis.
  • Users find limited customization via Klaviyo's drop-down format restrictive for Fairing's longer questions.
  • Users find the UI not intuitive, especially when navigating surveys or setting complex question logic.

What Are Recent G2 Reviews of Fairing?

ROI Hunter

ROI Hunter is a product performance management (PPM) platform. The platform enables retailers to understand how their individual products perform throughout the product life cycle, allowing them to maximise their margins by making better, more informed decisions. Common retail operating structures (buying, procurement, merchandising, marketing, and distribution) all perceive products differently, and use different metrics to manage their activities. We see the most friction between marketing and the rest of the organisation, as it’s difficult to break marketing efforts down to the SKU level, as well as to make SKU-level data actionable in marketing. This results in the true cost of promotion not being calculated into product margin, which leads to overinvestment in bad products and underinvestment in potentially good products. Product performance management overcomes the difficulties described above by combining product data across marketing channels with business data about SKUs to create a combined view of true product performance. This can be used to drive marketing efforts or support critical business decisions (e.g. pricing or purchasing of products). The PPM platform also connects directly to the ad networks. With ROI Hunter, e-commerce marketers can build and launch more profitable campaigns all from the same platform.

Average Rating: 4.8/5.0

Total Reviews: 200

How Do G2 Users Rate ROI Hunter?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.3/10)
  • Data Collection: 9.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.9/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind ROI Hunter?

  • Seller: ROI Hunter
  • Year Founded: 2014
  • HQ Location: Brno, Morava
  • Twitter: @roihuntercom
    560 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    89 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Media Analyst
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 36% Medium, 35% Large

What Are Recent G2 Reviews of ROI Hunter?

What Are G2 Users Discussing About ROI Hunter?

Ometria

Ometria is the first and only customer data experience platform (CDXP) built for retail brands. We're proud to help brands create marketing experiences their customers love every day. We believe that retail marketing teams perform best when they're given tools that are made for the job at hand. That's why Ometria is purpose-built with a laser focus on providing the most effective and efficient solution to today's retail challenges. With Al driven insights, segmentation capabilities, and a centralized dashboard, retail organizations have real-time access to valuable insights needed to create and deliver impactful and efficient campaigns, leading to stronger customer relationships and increased revenue. Forrester Consulting's TEI (Total Economic Impact) study found that our CDXP delivers: - 420% ROI over three years - 15% increase in CLTV - 18% increase in repurchase rate - 25% efficiency gains - < 6 month payback period We are proud to support best-in-class retail brands including Steve Madden, Sephora, Victoria Beckham, Fred Perry, Holt Renfrew and many more.

Average Rating: 4.7/5.0

Total Reviews: 40

How Do G2 Users Rate Ometria?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.3/10)
  • Data Collection: 8.1/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 7.4/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Ometria?

  • Seller: Ometria
  • Year Founded: 2013
  • HQ Location: London, London
  • Twitter: @OmetriaData
    2,378 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    147 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 59% Medium, 24% Large

What Do G2 Reviewers Say About Ometria?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the outstanding customer support of Ometria, which enhances their experience and maximizes platform potential.
  • Users benefit from excellent customer engagement through Ometria's integrated CDP, driving personalized experiences and strong retention.
  • Users love Ometria for its seamless integration and outstanding customer support, optimizing email marketing and enhancing customer engagement.
  • Users value the powerful customer segmentation and analytics features of Ometria for targeted marketing campaigns.
  • Users value the analytics expertise of Ometria, enabling targeted campaigns and real-time insights into customer behavior.
Cons
  • Users face a challenging learning curve with Ometria's extensive features and reporting options, impacting initial usability.
  • Users find Ometria's limited features frustrating, especially regarding flexibility and ease of data processing.
  • Users find Ometria's reporting to be time-consuming, especially when analyzing complex customer data and insights.
  • Users find the complexity of Ometria sometimes leads to miscommunication and delays in utilizing new features effectively.
  • Users find Ometria's complex reporting challenging due to a steep learning curve and clunky UI functionality.

What Are Recent G2 Reviews of Ometria?

What Are G2 Users Discussing About Ometria?

Trackocity

Trackocity is an AI-powered marketing analytics and attribution platform designed for eCommerce brands, digital agencies, and performance marketers who are done guessing and ready to make data-backed decisions. In a post-iOS14 world where pixel tracking is increasingly unreliable and tools like Google Analytics fail to tell the full story, Trackocity steps in to provide accurate, real-time multi-touch attribution and granular campaign insights — all in one sleek dashboard. We help you track every ad, channel, and user journey — across Facebook, Instagram, Google, and other platforms — and connect it directly to your actual revenue, not just vanity metrics. Whether you're spending $1,000/month or $100,000/month, Trackocity answers the one question every marketer wants to know: “Which ad actually drove the sale?” Key Features True Attribution Engine Get visibility with first-click, last-click, linear, and lifetime attribution models. Custom Reporting Dashboard Deep-dive into ROAS, CPA, new vs returning users, product-level performance, and full-funnel journey maps — all by campaign, ad set, or creative. AI-Powered Insights Daily summaries, anomaly detection, and action-focused optimization suggestions to improve performance. Geolocation-Based Tracking Understand conversions and engagement by city, region, and device for sharper targeting. Lead Ads Integration Built-in support for Meta Lead Forms and offline event tracking with no added tools. Agency Multi-Client View Manage multiple brand accounts, switch easily, and export branded reports effortlessly. Why Trackocity? Trackocity offers everything modern marketers need — without the enterprise bloat, rigid pricing, or complicated setup. It delivers tracking accuracy on par with platforms like Hyros or TripleWhale — but at a much more accessible price, with faster support and more flexibility. If you're running paid campaigns and still relying on broken dashboards or guesswork, Trackocity helps you finally see what’s working and what’s wasting money — with clarity, speed, and precision. Whether you're scaling a DTC brand, fixing attribution gaps, or managing high-ticket funnels, Trackocity empowers you to spend smarter, scale faster, and stop flying blind.

Average Rating: 4.9/5.0

Total Reviews: 14

How Do G2 Users Rate Trackocity?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.3/10)
  • Data Collection: 9.9/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.4/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.6/10 (Category avg: 8.8/10)

Who Is the Company Behind Trackocity?

Who Uses This Product?

  • Company Size: 79% Small, 14% Medium

What Do G2 Reviewers Say About Trackocity?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Trackocity, enabling confident ad optimization and quick, data-driven decisions.
  • Users value the deep analytics and insights from Trackocity, enhancing ad optimization and performance tracking effectively.
  • Users value the deep analytics and insightful tracking of Trackocity, enhancing ad performance and data-driven decisions.
  • Users praise Trackocity for its exceptional customer support, highlighting fast responses and helpful assistance during the setup process.
  • Users appreciate the comprehensive attribution tracking of Trackocity, enhancing clarity on ad performance and conversions.
Cons
  • Users criticize the poor design of Trackocity, particularly noting issues with color palette and minor UI glitches.
  • Users find the dashboard feels too heavy, impacting the overall user experience and navigation efficiency.
  • Users report occasional time delays that hinder effective daily optimization and overall experience with Trackocity.

What Are Recent G2 Reviews of Trackocity?

Leadinfo

Leadinfo is a B2B website visitor identification and lead generation software that helps sales and marketing teams identify which companies visit their website and turn anonymous traffic into actionable leads. Your website attracts high-value leads, but 98% of your traffic remains anonymous. Leadinfo will reveal these companies that are already searching for you, including relevant company details such as industry, location, financial information and company size. This allows teams to prioritize high-intent visitors, follow up with more relevant outreach, and improve lead quality across the funnel. Leadinfo is commonly used by B2B companies and digital agencies that want to strengthen inbound performance, accelerate sales follow-up, and improve visibility into which organizations show interest before a form is submitted. In addition to identifying visiting companies, Leadinfo supports lead capture through on-site conversion tools and automation features. Users can route leads to CRM systems, trigger workflows based on visitor behavior, and align sales and marketing follow-up through integrations and notifications. The platform is designed for day-to-day use by teams who need clear insights into website demand and structured ways to act on it. Leadinfo is used across industries such as SaaS, business services, manufacturing, IT, and professional services, and supports international use through coverage across multiple countries. Key features and value points include: - Website visitor identification using a global database of companies and contact data - Visitor behavior insights such as pageviews, visit frequency, and engagement patterns - Lead capture tools (Leadbot) to convert visitors into inbound leads - Automation and follow-up workflows (Autopilot) to trigger actions in sales and marketing based on intent - 70+ integrations with CRM, email, and marketing platforms to support structured lead management and reporting. - Leadinfo is 100% GDPR-compliant. Leadinfo follows the seven important principles of the GDPR, which regulates the protection of personal data in the EU. Leadinfo is trusted by 15.000+ users worldwide. Sign-up for a free trial to discover your website potential and start growing more and better leads today!

Average Rating: 4.3/5.0

Total Reviews: 809

How Do G2 Users Rate Leadinfo?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
  • Data Collection: 8.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 7.6/10 (Category avg: 8.7/10)
  • Campaign Insights: 7.9/10 (Category avg: 8.8/10)

Who Is the Company Behind Leadinfo?

  • Seller: Leadinfo
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Capelle aan den IJssel, South Holland
  • LinkedIn® Page: www.linkedin.com
    105 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 77% Small, 20% Medium

What Do G2 Reviewers Say About Leadinfo?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Leadinfo, with its intuitive setup and straightforward interface.
  • Users value the lead generation capabilities of Leadinfo, enhancing sales through insightful visitor data and integration.
  • Users appreciate the detailed analytics of Leadinfo, enabling granular insights and easy export for informed decision-making.
  • Users value the immediate functionality and helpful support of Leadinfo, enhancing their lead generation and analytics capabilities.
  • Users value the insights on leads and user behavior, enhancing their ability to drive sales effectively.
Cons
  • Users express concerns about the lack of detailed information on leads, hindering effective business identification.
  • Users find filtering issues with Leadinfo frustrating, desiring more effective ways to segment and manage prospects.
  • Users face challenges with lead quality, citing lack of details and irrelevant organizations affecting usability.
  • Users criticize the high costs of Leadinfo, suggesting pricing adjustments and better renewal notifications for transparency.
  • Users are frustrated by poor filtering, resulting in irrelevant prospects cluttering their visitor queue.

What Are Recent G2 Reviews of Leadinfo?

What Are G2 Users Discussing About Leadinfo?

Appier AIRIS (formerly Woopra)

Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams. As data flows into Woopra, People Profiles reveal a full behavioral history for each user, from their first touch to conversion and beyond. Making every engagement an opportunity to create more personalized experiences and support. Advanced analytics features include non-linear Customer Journeys, Trends and Retention reports powered by consolidated data. Translating numbers into people and opening entirely new views of the who, the what and the how in your data. Finally, Woopra's Triggers empower teams to take real-time action on their data. Automatically personalize page content, trigger a chat message, enrolls segments drip campaigns, update a lead status or customize a promotion with zero latency. Combined with powerful behavioral and demographic data, companies are able to deliver personalized experiences through the right channel, at the right time. With more than 200,000 users and 1,000 innovative customers across the world, Woopra provides the first unified analytics solution that is used by SaaS, eCommerce and On-Demand services for understanding, engaging and connecting with customers through data.

Average Rating: 4.4/5.0

Total Reviews: 197

How Do G2 Users Rate Appier AIRIS (formerly Woopra)?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.3/10)
  • Data Collection: 8.9/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.9/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Appier AIRIS (formerly Woopra)?

  • Seller: Appier
  • Year Founded: 2012
  • HQ Location: Taipei, Taiwan
  • Twitter: @GoAppier
    1,230 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    862 employees on LinkedIn®
  • Ownership: TYO: 4180

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 53% Small, 34% Medium

What Do G2 Reviewers Say About Appier AIRIS (formerly Woopra)?

AI-generated summary from verified user reviews

Pros
  • Users value the real-time analytics of Appier AIRIS, enabling quick decisions through insightful visual reports.
  • Users value the user-friendly interface of Appier AIRIS, making it easy to analyze customer data effectively.
  • Users appreciate the real-time analytics and friendly interface of Appier AIRIS, enhancing data gathering and insights.
  • Users value the real-time insights generated by Appier AIRIS, enhancing their decision-making with quick access to customer data.
  • Users appreciate the real-time analytics of Appier AIRIS, enabling timely decision-making and insights into customer behavior.
Cons
  • Users express concern over limited data retention and reporting options, which restricts comprehensive analysis capabilities.
  • Users find a steep learning curve with Appier AIRIS, particularly those unfamiliar with analytics platforms.
  • Users face a steep learning curve with Appier AIRIS, especially those new to analytics platforms.
  • Users find the complexity of built-in formulas and onboarding in AIRIS can hinder their overall experience.
  • Users find the complex setup challenging, wishing for more in-app guidance to ease the onboarding process.

What Are Recent G2 Reviews of Appier AIRIS (formerly Woopra)?

What Are G2 Users Discussing About Appier AIRIS (formerly Woopra)?

Exatom

Unlock the Hidden Conversion Potential of Your Online Forms and Check-Out. And increase form completion by +20%. An immediate contribution to your Marketing ROI. FORM ANALYTICS | REAL-TIME MONITORING | SMART TOOLTIPS | ABANDONMENT RECOVERY | CONSULTANCY Exatom helps you turn more visitors into leads and sales. By revealing exactly why users abandon your web forms and check-outs—and what to do about it. Most marketers focus all their effort on getting traffic to forms. But they overlook the moment that matters most: the form itself. That’s where most conversions are lost. ❌ GA4 can’t help you here. ✅ Exatom can. Used by top brands like BMW, Kia, Hema, and Brooks Running, Exatom gives you: • Instant clarity on where users drop off • Actionable insights to fix friction fast • No developers needed (no-code implementation, cookieless) 💡 Try it free and get a custom revenue loss assessment—see what your forms are costing you right now. Stop leaking conversions. Start hitting your targets with forms that actually convert. What insights do our FORM ANALYTICS offer you? - quantifying the happy path: form view -> start -> submit -> convert - quantifying the drop-offs: not starting - start but not submitting - submitting but failed - UX experiences like autofill rates, error rates, duration to complete - analysis by browser, by device, by UTM - for each form field: drop-offs, interactions, interaction time, hesitation time, error rate and error messages, corrections, autofill rate, blank rate, rage clicks - instant view of form SESSION REPLAYS, linked to the analytics (no sampling) - INDUSTRY BENCHMARKING to understand your performance compared to the industry and same type of form - CRO PULSE, out Chrome Extension to view your analytics directly on your website What does FORM MONITORING do? - weekly overview by email showing the 6 key metrics and its trends for each form - alert notifications when your form or check-out performance deviates from the past - alert notifications when the situation is back to normal How will SMART TOOLTIPS help you? - digital marketers can create and manage their own tooltip campaigns - personalised and triggered upon user behaviour - functional messages, i.e. to help to create a correct password - motivational messages, i.e. to provide more info and nudge a user to continue - testing and preview before publishing - A/B testing within the platform - form optimisation without the need of developers

Average Rating: 4.7/5.0

Total Reviews: 44

How Do G2 Users Rate Exatom?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.3/10)
  • Data Collection: 9.3/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Exatom?

  • Seller: Exatom
  • Year Founded: 2021
  • HQ Location: Leuven, BE
  • Twitter: @Exatom_io
    4 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    11 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Automotive, Marketing and Advertising
  • Company Size: 48% Medium, 30% Small

What Do G2 Reviewers Say About Exatom?

AI-generated summary from verified user reviews

Pros
  • Users find Exatom a helpful tool for gaining insights and improving form efficiency with its user-friendly platform.
  • Users value the powerful insights from Exatom, enhancing form efficiency and improving user engagement significantly.
  • Users value the powerful analytics from Exatom, enhancing form efficiency and driving informed decision-making.
  • Users find Exatom’s ease of use enhances efficiency, backed by responsive support and strong training processes.
  • Users rave about Exatom's effective conversion optimization, experiencing improved lead forms and actionable insights for better performance.
Cons
  • Users find the complexity of the dashboard challenging, requiring time and effort to familiarize with its functionality.
  • Users find the learning curve steep for Exatom's dashboard, requiring time to fully understand its features.
  • Users find the steep learning curve of Exatom's dashboard challenging, especially for newcomers and complex forms.
  • Users find the complex usability of Exatom challenging, especially when handling numerous KPIs and intricate forms.
  • Users find the lack of information clarity in Exatom's dashboard can lead to confusion and a steep learning curve.

What Are Recent G2 Reviews of Exatom?

Cervinodata

With Cervinodata online agencies and online teams save up to one day per week on data preparation and reporting. Cervinodata brings all your advertising performance data + Google Analytics together in one central database and keeps it up-to-date. Cervinodata promises: 1. No more unexpected interruptions of data delivery. No more incomplete data 2.Fastest response time & problem solving in the market 3. Very easy to use advanced features Teams move to Cervinodata for3 reasons: 1. Move from Google Sheets to a Central database >> For bigger volumes, >> For more data control >> To get more insights across clients, ad platform and country/brand >> To get more insights of cross-platform campaign performance versus budget & targets 2. Pay less >> Teams move from a fee based on a percentage of ad spent to a fee based on number of synced accounts 3. Get better service & quality >> Teams demand great customer support. We offer outstanding customer support and super fast response times. >> Teams need accurate, complete data. Our Cervinodata Engine is built for this.

Average Rating: 4.9/5.0

Total Reviews: 11

How Do G2 Users Rate Cervinodata?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Data Collection: 8.3/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.9/10 (Category avg: 8.7/10)
  • Campaign Insights: 7.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Cervinodata?

  • Seller: Cervinodata
  • Year Founded: 2009
  • HQ Location: Rotterdam, Zuid-Holland
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 55% Small, 36% Medium

What Are Recent G2 Reviews of Cervinodata?

What Are G2 Users Discussing About Cervinodata?

Mode

Mode is the first BI platform to embrace the way modern data teams work, which enables data leaders to drive more efficient, higher impact analysis and increased data maturity through true self-service. As the unified intelligence layer, Mode maximizes modern data stack ROI and turns data into a competitive advantage for leading businesses across all sectors and stages.

Average Rating: 4.5/5.0

Total Reviews: 319

How Do G2 Users Rate Mode?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.3/10)
  • Data Collection: 8.3/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.7/10 (Category avg: 8.8/10)

Who Is the Company Behind Mode?

  • Seller: Mode Analytics, Inc.
  • Year Founded: 2013
  • HQ Location: San Francisco, California
  • Twitter: @ModeAnalytics
    6,658 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    699 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Data Scientist, Data Analyst
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 47% Medium, 29% Large

What Do G2 Reviewers Say About Mode?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the user-friendly interface and robust feature tracking, enhancing self-service exploration and data analysis.
  • Users highlight the customization options in Mode, enabling tailored experiences for both analysts and business users.
  • Users find the ease of implementation with Mode's SSO functionality enhances accessibility and efficiency across the organization.
  • Users appreciate the ease of use in Mode, benefiting from a clean UI and role-based features for all.
  • Users value the efficiency of Mode, benefiting from clear visibility and streamlined data analysis for all roles.
Cons
  • Users find the complex setup challenging for non-technical users, requiring significant admin support for authentication.
  • Users find complex usage a barrier, especially for less technical users needing significant admin support for onboarding.
  • Users find that on-boarding less technical users is challenging, as it requires substantial admin support for data integration.
  • Users find difficult learning curves for onboarding less technical users, requiring admin support for effective integration.
  • Users find initial difficulty in onboarding less technical users, requiring substantial support for effective integration.

What Are Recent G2 Reviews of Mode?

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign.

Average Rating: 4.1/5.0

Total Reviews: 1,030

How Do G2 Users Rate Act-On?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.3/10)
  • Data Collection: 8.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 7.7/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.2/10 (Category avg: 8.8/10)

Who Is the Company Behind Act-On?

  • Seller: Act-On Software
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Portland, OR
  • Twitter: @ActOnSoftware
    32,069 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    197 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Specialist
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 49% Medium, 39% Small

What Do G2 Reviewers Say About Act-On?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Act-On, highlighting its intuitive interface and stress-free setup for marketing automation.
  • Users praise the excellent customer support of Act-On, highlighting their responsiveness and helpfulness in addressing concerns.
  • Users value the user-friendly email design tools in Act-On, enhancing efficiency and support responsiveness.
  • Users find the user-friendly email builder of Act-On invaluable for creating customizable, high-volume emails easily.
  • Users commend Act-On for its excellent support and constant updates, enhancing their email marketing experience significantly.
Cons
  • Users report missing features in Act-On, particularly with analytics and CRM integration, affecting usability and targeting.
  • Users find Act-On to have a not intuitive interface, causing challenges during implementation and usability.
  • Users face email issues with Act-On, including difficulties with the email visual interface and scheduling features.
  • Users find the learning curve challenging, especially due to the interface and implementation complexities.
  • Users note the limited features of Act-On, wishing for faster updates and enhancements compared to competitors.

What Are Recent G2 Reviews of Act-On?

SegmentStream

SegmentStream is an AI-powered platform that enhances marketing budget decisions, offering a reliable alternative to traditional attribution tools. Features of SegmentStream: 1. Unified Marketing Reporting: - Centralize cross-channel marketing data analysis - Automatically track key metrics like ROAS and CPA across all sources. 2. Incremental AI-driven Attribution: - Identify the true ROAS of your marketing campaigns using unique AI-driven technology. - Overcomes the limits of traditional cookie-based analytics tools. 3. AI-Driven Optimization: - Maximise your advertising ROI through intelligent, AI-powered budget reallocation across all your digital channels and campaigns. 4. GEO Incrementality Tests - Precisely measure the true sales impact of your paid media investments with expert-level incrementality tests. - Get trustworthy insights about your digital media performance and gain confidence in your future budget allocation decisions

Average Rating: 4.7/5.0

Total Reviews: 26

How Do G2 Users Rate SegmentStream?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Data Collection: 9.2/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.3/10 (Category avg: 8.8/10)

Who Is the Company Behind SegmentStream?

  • Seller: SegmentStream
  • Year Founded: 2018
  • HQ Location: London, England
  • Twitter: @SegmentStream
    502 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    11 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 58% Medium, 27% Large

What Do G2 Reviewers Say About SegmentStream?

AI-generated summary from verified user reviews

Pros
  • Users value the responsive support from SegmentStream, enhancing their experience and aiding in business growth.
  • Users appreciate the seamless integrations of SegmentStream, enhancing marketing efforts by connecting with all major platforms effortlessly.
  • Users value the real-time analytics of SegmentStream, enhancing decision-making for marketing strategies and budget allocation.
  • Users value the attribution accuracy of SegmentStream, enabling effective budget allocation for marketing campaigns.
  • Users appreciate the clear and concise attribution tracking of SegmentStream, enhancing budget allocation for marketing efforts.
Cons
  • Users experience occasional connection issues, but support resolves them quickly, ensuring minimal disruption.
  • Users experience a significant learning curve with SegmentStream, though support is available for assistance.
  • Users note that the slow loading interface can occasionally be a minor inconvenience, but it's generally not a significant problem.
  • Some users note the slow performance of SegmentStream's interface, which may slightly hinder their experience.
  • Users find the implementation process time-consuming, requiring significant effort for desired results with SegmentStream.

What Are Recent G2 Reviews of SegmentStream?

What Are G2 Users Discussing About SegmentStream?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 23, 2026