Best Marketing Analytics Tools - Page 6
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business’ marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution; these products source campaign data through integrations with a company’s marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.
Marketing analytics solutions source data from marketing tools and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use analytics platforms or embedded business intelligence software instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.
To qualify for inclusion in the Marketing Analytics category, a product must:
Featured Marketing Analytics Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Unlock the Hidden Conversion Potential of Your Online Forms and Check-Out. And increase form completion by +20%. An immediate contribution to your Marketing ROI. FORM ANALYTICS | REAL-TIME MONI
- Automotive
- Marketing and Advertising
- 48% Mid-Market
- 32% Small-Business
5 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Growth Nirvana is a no code marketing analytics platform that gets you analytics in minutes, not months. Stop waiting on other departments to get you the data you need to make critical business decisi
- Marketing and Advertising
- 62% Small-Business
- 31% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
BuyerGenomics is a Predictive Marketing Automation toolset that democratizes the capabilities of elite Fortune 500 marketers. "BG" uses targeted AI to automate target definition, and acquire the highe
- 71% Small-Business
- 25% Mid-Market
23 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Fairing is a marketing measurement platform designed to help brands capture accurate attribution data through in-the-moment customer surveys. Its core solution, the "How Did You Hear About Us?" (HDYHA
- Apparel & Fashion
- 50% Mid-Market
- 50% Small-Business
- Overview
- User Satisfaction
- Seller Details
ROI Hunter is a product performance management (PPM) platform. The platform enables retailers to understand how their individual products perform throughout the product life cycle, allowing them to ma
- Media Analyst
- Retail
- Apparel & Fashion
- 36% Mid-Market
- 35% Enterprise
563 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Marketing Star is a DIY, pay-as-you-go multichannel marketing solution that enables marketers to drive customer engagement across six channels—email, SMS, WhatsApp, landing pages, QR codes, and forms—
- Information Technology and Services
- 39% Small-Business
- 35% Mid-Market
2,115 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Moat Analytics is a SaaS analytics company focused on transforming brand advertising online. Moat's products include Moat Ad Search, Moat Pro and Moat Analytics.
- Marketing Coordinator
- Marketing and Advertising
- Supermarkets
- 44% Mid-Market
- 34% Small-Business
821,172 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Mode is the first BI platform to embrace the way modern data teams work, which enables data leaders to drive more efficient, higher impact analysis and increased data maturity through true self-servic
- Data Scientist
- Data Analyst
- Information Technology and Services
- Computer Software
- 47% Mid-Market
- 29% Enterprise
6,702 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Vaizle AI is a GPT-style Meta Ads analysis tool that turns any plain-language question into an instant, visual answer. With Vaizle, you can stop going through Ads Manager tabs or exporting endless
- Founder
- Marketing and Advertising
- 81% Small-Business
- 17% Mid-Market
919 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Mouseflow: Affordable Behavioral Analytics for UX Friction & CRO Mouseflow is the intuitive and affordable behavioral analytics platform that cuts the fluff to reveal the truth behind user beha
- CEO
- Owner
- Marketing and Advertising
- Computer Software
- 68% Small-Business
- 23% Mid-Market
1,755 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Find the unmet needs of your website visitors with VWO Insights - Web. Our powerful and precise behavior analytics engine, VWO Insights - Web, helps you identify bottlenecks and opportunities in you
- Marketing and Advertising
- Internet
- 52% Mid-Market
- 33% Small-Business
7,373 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
CorralData is an AI-powered analytics platform that transforms how organizations interact with their data, offering businesses instant, actionable insights without requiring technical expertise. Desig
- 47% Mid-Market
- 47% Small-Business
6 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
CHEQ is trusted by more than 15,000 companies—from the Fortune 50 to emerging disruptors—to enable and protect each critical touchpoint in the rapidly-evolving, human-AI customer journey. Powered by t
- Marketing and Advertising
- Computer Software
- 51% Mid-Market
- 26% Enterprise
414 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Coupler.io is a no-code data integration platform that provides instant access to 400+ sources and a world of insights — all in one place. It allows you to collect data from various cloud sources, tra
- Marketing and Advertising
- Non-Profit Organization Management
- 64% Small-Business
- 30% Mid-Market
2,127 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Solitics is an AI-powered customer engagement platform that helps iGaming, fintech, trading, and banking brands deliver hyper-personalised journeys in real time. The platform connects all your data so
- Financial Services
- Gambling & Casinos
- 66% Mid-Market
- 31% Small-Business
1 Twitter followers
