BuyerGenomics Reviews & Product Details

BuyerGenomics Overview

What is BuyerGenomics?

BuyerGenomics is a Predictive Marketing Automation toolset that democratizes the capabilities of elite Fortune 500 marketers. "BG" uses targeted AI to automate target definition, and acquire the highest value net-new customer for each brand and automates their retention and growth.

BuyerGenomics Details
Languages Supported
English
Product Description

BuyerGenomics ("BG") Creates Profitable Customers. BG automates every steps necessary to drive higher marketing performance using machine learning with data ecommerce and omni-channel retailers already have. The system is so effective your results are guaranteed --there is zero risk of performance. BuyerGenomics acquires a higher potential customer with mathematical certainty and seamlessly grows the with smart BG AutoPilot Marketing Automation. Our Mission is simple... "Make Success Inevitable."

How do you position yourself against your competitors?

Rated a "Top Performer" by our Customers, BuyerGenomics is the most cost effective solution that manages that delivering the most vivid picture of your customer of ANY tool we're aware of. BuyerGenomics finds net-new high value customers unique to every brand that convert at the up to 3x the rate of competitors. BuyerGenomics is consistently the Best Value in Customer Intelligence and Predictive Marketing Automation.


Seller Details
Seller
BuyerGenomics
Company Website
HQ Location
New York, NY
Twitter
@BuyerGenomics
21 Twitter followers
LinkedIn® Page
www.linkedin.com
5 employees on LinkedIn®

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BuyerGenomics Reviews

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CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Incredibly responsive team. Willing to go the extra mile to help clients achieve their goals. Review collected by and hosted on G2.com.

What do you dislike?

The Buyer Genomics platform took a little more time to learn than expected, but the support along the way from their team was robust. Along the way we actually learned that the platform can do more than we originally thought. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Learning more about our customer's online behavior and how to communicate and market to them more effectively. Review collected by and hosted on G2.com.

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Ecommerce Sales Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

I really liked how engaged the team was when helping us set up campaigns and walking us through the whole process. BuyerGenomics was able to help make every step easy and achievable. Review collected by and hosted on G2.com.

What do you dislike?

There was nothing that I disliked from this service. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

BuyerGenomics allowed us to understand our customer (as well as new customers) better. We were able to see each phase from when he/she looks at our product, actions they made, whether they checked out of their cart, etc. These insights helped us better to engage with our customers with digital marketing such as push emails. Review collected by and hosted on G2.com.

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Assistant Marketing Manager
Validated Reviewer
Review source: Organic
What do you like best?

The entire team is dedicated and ready to answer questions and lend a helping hand. They are extremely knowledgeable and quickly respond and assist. The UX is extremely user friendly and I was able to pick up how to build email creatives, campaigns, and track analytics with ease. Review collected by and hosted on G2.com.

What do you dislike?

I can't think of anything that I dislike. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are learning so much about our customer's online behaviors and how to best reach our audiences with the right message at the right time. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

BuyerGenomics really enables 1:1 communication and more effective autonomous marketing. Uses data to inform action and then makes it easy to actually execute. Review collected by and hosted on G2.com.

What do you dislike?

Honestly, not many. Really good team and product. And priced correctly. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Great company and really cares about your success! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

BuyerGenomics is helping move away from batch and blast and more towards personalized communication. They are also great at identifying the true consumer. Review collected by and hosted on G2.com.

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Response from Mike Ferranti of BuyerGenomics

Thank you for your review Frank, we work hard to keep in constant alignment with the needs and goals of our Customers and their agencies. Our goal is to be the highest value toolset for our Customers, and our Mission is simply to "Make Success Inevitable" through the intelligent application of Customer Intelligence and Marketing Automation.

Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Ease of use. I love using the glacier, the reporting is easy to follow, easy to access, and shows a clear picture of the business. Review collected by and hosted on G2.com.

What do you dislike?

I haven't had any difficulties with the software. Highly recommend it. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Highly recommend the product. It has helped me immensely so far. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Working on growing profitable sales and acquiring net new customers. Also working on my email campaigns. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

BuyerGenomics brings sales automation for high and effective sales, and therefore, perfect solution and remarkable application. Review collected by and hosted on G2.com.

What do you dislike?

BuyerGenomics has transformed the way we handle marketing, and therefore amazing. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

BuyerGenomics is there for automation. Many sales from BuyerGenomics. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

BuyerGenomics has made us outstanding and more supported in matters to do with sales. Review collected by and hosted on G2.com.

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Restaurant Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Buyergenomics guides my team in creating effective marketing strategies based on customer data. It helps us understand and analyze every email marketing campaign, learn more about our best customers and develop an automated ongoing campaigns to keep our subscribers engaged.. Review collected by and hosted on G2.com.

What do you dislike?

The platform provides complex data and just like any other platform, it requires training to get used to it. But with the help of their service team, we are getting better leads and results each time Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Time Management - With the email marketing analytics, it directs us to where our efforts should be allotted which converted to better sales.

Launch Better Marketing Campaigns - Before BG we thought we knew our customers 100%. The platform opened our eyes on more opportunities we can focus to generate sales. It is one thing when you "feel" like we have a lot of loyal customers and it's another when you actually see the numbers.

Review collected by and hosted on G2.com.

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Ecommerce Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

BG consolidates all of our data into one place, for both stores and ecommerce, and allows us to easily create custom segments, export customer lists, and send automated "nudge" emails. The team is an amazing strategic partner and always updating the platform! Review collected by and hosted on G2.com.

What do you dislike?

I wish Buyer Genomics provided access to the raw data for sequel queries. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

The team is great and will guide you along the way, as much or as little, as wanted! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

BG has provided insight into store and ecomm customer overlap, proving the value of omni-channel customers.

We launched a "we miss you" campaign with BG that has been instrumental in obtaining a second purchase. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Industry leading CRM platform with exceptional customer service. BG tailors it’s approach to the needs of its clients, providing you with “move the needle” insights, challenging the industry “status quo” for marketing/strategy. Review collected by and hosted on G2.com.

What do you dislike?

I have nothing negative to say about the employees or services of BG. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

BG helps us understand how our customer data compares to census. The platform allows you to focus on customer retention as well as acquisition. The more time you spend understanding the platform

and your existing clients the more growth that you can realize. Review collected by and hosted on G2.com.

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President
Restaurants
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

I like the way like BG"s can segregate and organize my strategy for targeted emails, its far easier than I expected. The results are consistently great.

Multi-channel tracking and 360 view of customer are also just great. Review collected by and hosted on G2.com.

What do you dislike?

BuyerGenomics has far more capabilities than what I used to think of in a CRM, as a result I didn't need several other platforms I was using, and ultimately ended some relationships that I was previously happy with. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I love this tool. It was a profitable relationship from day one. Just retiring my legacy ESP saved me a lot of money on day one, and the performance was great. We convert higher, get more revenue from our email marketing, and have better communications with our customers. The Cluster Analysis is a truly "eye-opening" 360 view of our customer. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Increasing Customer Value:

We've won more catering business from using BG by targeting and understanding how our catering customers buy, what works, and in some cases when it would work best.

Lack of time & resources:

BG Automation frees up a lot of time that we really don't have --but I can perform much more effective marketing at the same time. This is exactly what I needed. Review collected by and hosted on G2.com.

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AF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

BuyerGenomics is a powerful tool that can up your marketing game.There aren't many products out there that create Buyer Personas dynamically based on customer behavior in your marketing touches. Review collected by and hosted on G2.com.

What do you dislike?

The platform is still growing. This isn't a dislike, so much as something to keep in mind. It gets better as it goes! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We utilize the analytics to power our drip campaigns and create custom marketing audiences for social. Review collected by and hosted on G2.com.

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Director of Analytics and Creative Strategy
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

360 degree view of your customers and our response rates are way up. Plus our revenue per thousand emails exceeded our benchmark on BG. Review collected by and hosted on G2.com.

What do you dislike?

BuyerGenomics has so many capabilities/options, that we didn’t use them all for a while. The services team really helped us prioritize and activate new strategies though Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Targeted messaging based on the sophisticated segmentation created with BG. Review collected by and hosted on G2.com.

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Director of Planning and Reporting
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Incredibly flexible reporting and segmentation functionality. Integrated ESP and multi channel tracking. No one else in the space offers this type of end to end solution. Review collected by and hosted on G2.com.

What do you dislike?

So much is offered you will need a dedicated CRM/Email marketing analyst to bring the full tool to life Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Targeted messaging and and advanced segmentation. Reporting and Forecasting at the customers level. Review collected by and hosted on G2.com.

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Partner
Consumer Goods
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

BuyerGenomics helps you identify the facts about your customers rather than relaying on the conventional wisdom. Review collected by and hosted on G2.com.

What do you dislike?

Can't really say there was anything to dislike about the product. It is pretty easy to use and create actionable analyses. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

With the Buyer Genomics data we were better able to better target customers similar to current users. This allowed us to achieve a better ROI on ad spend. Review collected by and hosted on G2.com.

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