ROI Hunter Reviews & Product Details

ROI Hunter Overview

What is ROI Hunter?

ROI Hunter helps e-commerce companies become more profitable by providing them with technology and professional guidance to achieve positive ROI from the early stages of cooperation. We have built a Product Marketing Platform (PMP) to connect the product, campaign, and other first-party data to give marketers insights into campaign performance across distinct channels with the additional context of their impact on products that are or could be promoted. Our platform can capture Google Shopping trends, product margins, return rates, identify new products, deadstock, or any custom product-level data, and enhance Facebook algorithms to deliver tangible success resulting in positive ROI scaling the ad-spend. We unlock collaboration between the marketing and merchandising departments by helping Category Managers to understand the ad spend and marketing performance of every product, automatically recommend the right products for promotion. By achieving positive ROI with global brands such as SportsDirect, Magalu, and Farfetch and continuously working on replicating the success, we grow our pool of validated use cases that deliver positive ROI and scale the ad spend with a high degree of confidence.

ROI Hunter Details
Website
Languages Supported
Arabic, Czech, German, English, Portuguese, Slovak
Product Description

ROI Hunter is a Product Marketing Platform - a powerful platform for e-commerce combining the creation of attention-grabbing and better-performing creatives with product-level performance and customer data.


Seller Details
Seller
ROI Hunter
Company Website
Year Founded
2014
HQ Location
Brno, Morava
LinkedIn® Page
www.linkedin.com
78 employees on LinkedIn®

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ROI Hunter Reviews

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Analista de Marketing de Performance Pleno
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

I love the possibilite to creat many ads one time.

I like schedule my ads and templates, about templates i love can use information about the product and make others option for better performance.

I love my key accounts because is very kind and helpful person

and love the Roi Hunter becasue save time for analytics my campaigns.

I love creat many video with the Roi Hunter and change my product or information if necessary. Review collected by and hosted on G2.com.

What do you dislike?

I don't like the collection, because lost the configuration everytime and don't save me time.

I don't like the rules needs make one date or day on week

I dislike when i use the Placement Asset Customization and i can't use different form video for story and static for feed Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Schedule for ads - I don't need creat rules for this and is possible use this for short campaigns.

Templates - Be more creative for campaigns, i can use many templates and creat rules for informations with price or percentual discont, and its can use schedule too.

Additional feeds - a possibility to change the product set. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Using ROI Hunter we managed to make the display of our products more personalized and we were able to work on communications in a more practical and assertive way. With the Product Insights, connecting Google Analytics and the Merchant Center, it was possible to have a greater wealth of information, enabling the creation of product sets with more strategic information for the business.

Using Creative Factory we optimize the production of pieces. We started to create variations of videos from static images of our products with just a few clicks. This gave us more autonomy to edit and customize the videos and delivered them faster

Regarding Support, we have nothing to complain about, the team has always been very agile and helpful, always providing all necessary support. Review collected by and hosted on G2.com.

What do you dislike?

There is not a thing that we dislike, just a few suggestions for improvements, such as possibility to download information from Product Insights, for example. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Excellent solution for those who need to customize dynamic Facebook ads and want agility to produce creatives. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The possibility of getting more inisghts about the products feed and the amazing way that we can customize their display in Dynamic Facebook ads. Review collected by and hosted on G2.com.

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Analista de Midia Interna
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

With ROI Hunter we have all resources that we need to burst our campaigns and returns, the Criative Factory helped us to give more professional style to the ads and we can custom 100%

of our Dashboards as we want...And finally the custom service that is perfect, so attentive and with totally tool domain. Review collected by and hosted on G2.com.

What do you dislike?

my team work with a lot of stores with a lot of campaigns, and the report now don't came (by email) with the account name, only with the campaign name, and today that is a Little problem for a while Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Now we can see all of the Stores that we Work in a Smart Dashboard, with mores important informations tha we really need and will helped us to manager all the campaigns. And the Creative Factory that bring more professional and personalizable Ads. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

I have been working with Roi Hunter for two years and it is certainly a tool that I recommend to all clients.

It has simple functions sincre ad schedulling untill creation of templates and personalized campaigns, it is an indispensable tool if you are looking for time optimization and practicality.

In addition to the incredible support, they are always suggesting improvements for the campaigns, presenting the new features of the tool and making themselves available in case of doubts, it is an incredible partnership. Review collected by and hosted on G2.com.

What do you dislike?

Nothing, whenever a point arises, it is promptly resolved. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Upload campaigns and ads and analyze metrics Review collected by and hosted on G2.com.

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AR
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The Creative Factory is really great, we were able to increase the amount of creatives in a easy way what impacted directly in our ROI.

Dashboard with an unified view of ROI Hunter, Facebook and Google Analytics data helped us to create quick analysis without losign time with cross tools data.

Automation of product attributes in our ads by using Catalog Product Feed data in real time brought more value to our ads.

The customer service is really good, everyone is very attentive and focused on bringing the best result. All small issues that we had were solved in short time. Review collected by and hosted on G2.com.

What do you dislike?

The only thing that can be improved is the UX of Creative Factory and the Catalog Templates, when you start to use can be a little confusing. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Creatives with product attributes.

Bringing more ROI and increase the Conversion Rate of Facebook Ads. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

It is very easy to learn how to work in Roihunter since it is very user friendly platform. I honestly love advanced filtering when creating product sets from catalogs and how easy I can create and adjust my product templates. When I want to create a campaign with a more complex campaign structure, ROIH is making my life much easier during this time. Also what I would like to mention - customer support is at a high level so I don't need to be scared that nobody will help me with my issue. Review collected by and hosted on G2.com.

What do you dislike?

I see no disadvantag in using Roihunter. I would just like to mention that this platform is primarily intended for clients with large budgets. Small businesses with a low budget would rather manage their ads in a Business Manager because RoiHunter would be an extra expense for them. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It saves me time and helps me better target my customers. Review collected by and hosted on G2.com.

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UA
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The ability to see an overview on our large products catalog while combining spend & transactions data. This allowed us to create more efficient product sets with very high accuracy and pushed our ads performance to the next level. Moreover, we're able to take optimize our product sets based on critical metrics such margin and availability, which is critical for fashion ecommerce.

The support we get from the team is phenomenal and unmatched in the industry. We truly consider our CSM a part of our team. Shoutout to Mehdi for the amazing support Review collected by and hosted on G2.com.

What do you dislike?

Nothing. The minor issues we face here and there we solved promptly. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you have a large product catalog and using FB ads heavily then ROIHunter is a must have. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Creating optimized product sets and being able to manage a catalog with millions of SKUs. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The easy way to create similar Ads and the possibility to duplicate them to another campaign or even in a different account. Also the possibilities for the automatic ads, like templates and product sets using GA or FB data. Review collected by and hosted on G2.com.

What do you dislike?

The interface to create templates is not really good, we have to zoom out a lot because the tool bar is e on the top of the creative, maki8ng it really small. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It´s great for creating new ads from similar ads, to edit catalog templates and also for using information from GA and create more selected and accurate product sets. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

4 key features:

- Creative Factory: it allows you to create ads that really stand out to your competitors

- Product Picker tool that helps you spot underperforming products

- Ability to integrate the data from Business Manager, Google Analytics, Google Shopping and even custom e-commerce data about margin and stock levels. Based on the data you can then prioritise the promotion of the product in dynamic product ads

- ROI Hunter's lightning fast support Review collected by and hosted on G2.com.

What do you dislike?

There is not much to dislike honestly, perhaps that the tool doesn't enhance also the audience creation part of Facebook ads which could be automated to large extent. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

In order to fully reap the benefits of ROI Hunter bear in mind that this is a product platform, heavily using feeds / product catalogs to run dynamic ads. If you run static ads only, there may be other tools for you. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

ROI Hunter helps us create dynamic product ads at scale while maintaining profitability. Other key benefit is that the UI is more stable and more intuitive than one of Facebook Business Manager, saving about 20-25% of time required to optimise the ads. Review collected by and hosted on G2.com.

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Online Marketing Specialist
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

* Product Insights - need of the time, it’s really powerful and eye-opening to see what’s happening to the thousands or the products we promote using dynamic ads

* Smooth to setup bestselling and top in-trend products within few clicks

* CSM consultation sessions are very useful and help us with the directions

* The dashboard is easy to navigate, user friendly and it's easy to duplicate campaigns.

* Video creation tool just solves the hassle of the video creatives needed for our monthly promotions.

* We get the invites to test alpha and beta experiments

* They are covering more channels from the product insights like google shopping Review collected by and hosted on G2.com.

What do you dislike?

Can improve user interface and experience Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Take the advantage of product insights tool, it’s really unique Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Tool is sorted all the complications of identifying what should we promote. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

What we use most is the technology that allows us to be more liquid in our performance cross placements especially with dynamic catalogues. The platform provides additional features that FB does not have such as using overlays on catalogues for FB and IG. I also like the product insight tool and the way the team uses the tool to support us as agencies to focus on growth, high margin and non-performing products. The team is amazing:) Review collected by and hosted on G2.com.

What do you dislike?

There is nothing I dislike, but I do think it is very important that it is clear to clients what the value is ROI Hunter ads vs the agency so that agencies don't feel threatened by having ROI onboard. Agencies must feel confident that ROI is a support element and that the 2 elements (Agency and ROI) has to work together to make the solution a success. You want to have ROI in your meetings, part of the team, in the loop at all times so they can add the value they must add. The role of the agency and the importance of the agency has to be very clearly communicated from ROI Hunter's side to give client clear guidance and clarity of the importance of the agency and to give agencies peace that ROI needs the agency and that ROI Hunter is a teach and support partner to the agency, and does not and can not replace the agency. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Highly recommended for continued support and technology that helps you push your performance Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We deep dive together into areas of performance where we want to improve, we really work together using the data, the tools and the knowledge of both ROI and the agency to find gaps in the strategy and set up that we can use to improve on our performance where needed. We also the info we gather together to inform our new strategies and blue prints for clients to help clients achieve the best possible results, especially with ecommerce Review collected by and hosted on G2.com.

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Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Incredible CSMs & world class technology.

The account CSM's truly know their jobs inside out and really delve deep into your company's accounts to enable fast and decisive action to create a ultra successful structure for the paid accounts to flourish on.

The ROIH platform is a real life MVP for any paid advertiser, it enables the user to not have to rely on a design team or analytics team to achieve top performance. One user can easily become a high performing juggernaut within their own rights and make the accounts storm to success. Whether it's designing and implementing catalogue templates or animated graphics, the creatives tool helps the user to create high quality content in no time at all. The product set creator tool is another absolute godsend, gone are the days of stressing over Ads Manager and having no real control over the product performance in each product set, ROIH gives the user an incredibly easy way of discovering the highest performing products that may be hidden in clear sight.

ROIH is the tool that all paid advertisers need to utilise, once you've tried it it, there's no way you'd ever go back as it would be like stepping back into the stone ages with Facebook Ads Manager! Review collected by and hosted on G2.com.

What do you dislike?

Literally no dislikes, ROIH is a fantastic tool that is our little secret! Review collected by and hosted on G2.com.

Recommendations to others considering the product:

The sooner you make the transition, the better. ROI Hunter will really open your eyes up to how great you paid social could be, and how much it's under performing on Ads Manager. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Before ROI Hunter, the company had found making high performing paid social ads rather challenging in the ever changing landscape. By enlisting the help, expertise and technology of ROI Hunter and their fantastic team it completely transformed the performance and view of paid social within the company. The performance was so impressive it was rolled out group wide! Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

As an agency, we need a tool that helps us being more efficient and provide to our clients above-standard service. Thanks to ROI Hunter, we can offer to our customers an added value which other competitors can’t, such as:

- Using client’s business relevant product-level information to optimize towards profitability

- Provide product catalog analysis

- Creating numerous video templates at scale

- Using Template Builder to create competitive, designer templated for dynamic product ads

And a lot more... Review collected by and hosted on G2.com.

What do you dislike?

Actually I don't have anything really... Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you want to work with product ads in scale on the top-class level, try ROI Hunter! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

- 3rd party data integration

- Integrated template editor for huge feeds

- More advanced than ads manager Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

It is very simple and intuitive to use a Roi Hunter, making the process of uploading ads much faster, in addition to being able to customize and create layouts for our ads to leave them 100% with the look of our brand. Another advantage is the personalized and super attentive service that helps us bring new insights to our campaigns. Review collected by and hosted on G2.com.

What do you dislike?

I don't have something in particular that I dislike, but it would be interesting to improve the audience creation part and make it more complete. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I can do more tests, especially with more creative ones and analyze the performance of each one in a clearer way Review collected by and hosted on G2.com.

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Paid Performance Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

The interface, and the over user experience is very good. You have all the necessary numbers from other sources like Google Analytics and Google shopping at one place, and the best part is that you can optimise your campaigns based on them. This way marketing decisions are based purely on the data. Review collected by and hosted on G2.com.

What do you dislike?

Limited Google features at the time I used it. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Excellent one-stop solution for your marketing needs Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Creative solutions offered by ROI Hunter are top-notch. Especially their dynamic template editor system TEDI. It gave much better control over what we actually want the end-user to see in the otherwise limited catalog based dynamic ads. Review collected by and hosted on G2.com.

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Analista de performance senior
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The support that my CS gives to me daily. Review collected by and hosted on G2.com.

What do you dislike?

Some bugs like to delete ads. This is it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I save my time with big reports, I can search the information quickly, I can upgrade my ads with agility.

I can save my time doing another analysis,. Review collected by and hosted on G2.com.

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Gerente de Mídia & CRM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The gain in scale when create catalog ads with template, URL automation is excellent feature to optmize time and tracking. Review collected by and hosted on G2.com.

What do you dislike?

You can't upload story carousel with square feed carousel. You can't ride a carousel with video and still image together Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Integration with Google Analytics and Merchant Center to do smarter campaigns. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

It is more seamless than Facebook Business Manager. RH allows me to create nicer ads thanks to Template editor and make simple videos from my static creatives. What is more important for me, I can create product sets based on data from Google Analytics or Google shopping. Review collected by and hosted on G2.com.

What do you dislike?

It works very well. I have only positive experience with this tool Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

RH allows me to create nicer ads thanks to Template editor and make simple videos from my static creatives. What is more important for me, I can create product sets based on data from Google Analytics or Google shopping. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

I like best the Creative Factoty and the opportunity to run DCO ads. But we couldn't achive anything without the great support that we receive. Review collected by and hosted on G2.com.

What do you dislike?

Nothing, the platform is great and has no downsides. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Start using it and you will see why we all recommend it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The DCO ads save us time when we create new campaigns, with just 1 ad we use a lot of creatives and there is no need to create 10 ads in the ad set. Also in the Creative factory we greate really great videos. Review collected by and hosted on G2.com.

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Paid social and Display executive
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

ROI Hunter has a lot of additional tools that you can't find in FB ads manager. it fills the gap when it comes to dynamic ad templates and linking the tool with different platforms.

And best customer support. Review collected by and hosted on G2.com.

What do you dislike?

Very minimum things to dislike. the immediate support we're getting solve it out. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The visibility of the product performance and spends in one page that links google products and FB Review collected by and hosted on G2.com.

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UA
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Ability to create on a fast pace campaings/multiple ads and have it all organized by channels and goals. Really easy to gather data and analyze on a daily basis improvements and opportunities.

Also, the Brazilian Team is very supportive with daily basis demands, which help us a lot, especially during sale season.

Last but not least, the team always provide us insights of best practices, tests, helping us to keep improving and scaling our campaigns. Review collected by and hosted on G2.com.

What do you dislike?

I do not have anything to point out so far. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Time optimization and productivity. The platform is easy-to-use and we benefit a lot from the time saved and from the support we receive from RH Team. Review collected by and hosted on G2.com.

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Consultant/Owner
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

ROI Hunter bring a wealth of knowledge to the Moda in Pelle team, supporting our growth and enhancing our Facebook ads performance. They've identified solutions we didn't think were possible and are a huge asset to our growth. Review collected by and hosted on G2.com.

What do you dislike?

N/A - we couldn't fault the team at ROI Hunter. They've become an extended part of our internal department. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Learn and take advice from their incredible strategy team. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Facebook ads performance issues, category performance, product visibility, insights Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

ROI Hunter is a platform that integrates different data sources to meet our clients' business objectives. Not only is it cool to use data from other platforms such as Google Shopping and Google Analytics to optimise your Facebook campaigns, but also resulted in great performance.

The platform helps our agency make better decisions for our client and offer them the latest features in social advertising.

I like the exclusive features it offers, the optimisation options and the creative templates. As a bonus, their customer service is top notch. Review collected by and hosted on G2.com.

What do you dislike?

Small issues have always been promptly solved by support, so nothing to dislike really. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Create powerful product sets, personalised creative for DPAs Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

We have meetings with our account every 2 weeks, and we receive good tips and advises from her. Review collected by and hosted on G2.com.

What do you dislike?

I had a few recommendations in the past, but they are upgrading the tool so It's great now. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Try it - you will like it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It's very convenient to set up and manage Facebook campaigns via ROIH. You can set up everything easy with one click. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The platform is truly revolutionary. It has allowed us to scale x10 over the last 2 years as a business. Review collected by and hosted on G2.com.

What do you dislike?

Not much to be honest. Occasionally has minor glitches which can be annoying. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Utilise all the new features, and rules. Also, ask the ROIH team for advice. They are fantastic and true experts in their field. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

ROIH allows us to manage multiple accounts effectively and efficiently. Review collected by and hosted on G2.com.

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