Best Enterprise Marketing Account Intelligence Software

How Many Marketing Account Intelligence Software Products Does G2 Track?

Total Products under this Category: 125

Category Stats (Sep 2026)

  • Average Rating: 4.48/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: ExecAtlas (+1.55%) - Among all products in this category, ExecAtlas recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Marketing Account Intelligence Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 55,800+ Authentic Reviews
  • 125+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Account Intelligence Software

G2 Grid® for Marketing Account Intelligence Software plotting products by satisfaction and market presence

Highlighted products: GTM Workspace - Powered by ZoomInfo, 6sense Revenue Marketing, Demandbase One, GTM Studio - Powered by ZoomInfo, Crossbeam, INFUSE Demand Accelerator, DemandScience, and Apollo.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-account-intelligence/grids.json?focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=demandbase-one&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=crossbeam&focus%5B%5D=infuse-demand-accelerator&focus%5B%5D=demandscience-demandscience&focus%5B%5D=apollo-io&segment=enterprise)

GTM Workspace - Powered by ZoomInfo

Note: GTM Workspace is the upgraded version of ZoomInfo Sales and ZoomInfo Copilot. GTM Workspace is a unified sales execution platform that empowers account executives and account managers to run their entire book of business from a single workspace. By bringing together CRM data, ZoomInfo intelligence, engagement history, and buying signals into one consolidated view, GTM Workspace eliminates the constant context-switching that prevents sellers from doing their best work. At the core of GTM Workspace is an AI assistant that understands the full context of a rep's territory - their accounts, open opportunities, past conversations, and real-time signals - enabling natural language commands that drive real action. Sellers can instantly prepare for meetings, monitor account health, prioritize pipeline, and identify the best prospects to pursue, all without leaving a single interface. GTM Workspace integrates directly with Salesforce, maintaining bidirectional, real-time sync so CRM data stays current automatically. Flexible, spreadsheet-style Views allow reps to slice and analyze their accounts, contacts, leads, and opportunities exactly the way they work - with ZoomInfo firmographic, technographic, and intent data enriched directly alongside CRM fields. Purpose-built for the way modern sales teams operate, GTM Workspace requires no training, no agent building, and no engineering projects. It works immediately out of the box, delivering day-one value on top of the data foundation teams already rely on. The result: sellers spend less time stitching together information across disconnected tools and more time doing what they do best - building relationships and closing deals.

Average Rating: 4.5/5.0

Total Reviews: 8,895

How Do G2 Users Rate GTM Workspace - Powered by ZoomInfo?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.1/10)
  • Lead Analysis : 8.4/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.5/10 (Category avg: 8.7/10)
  • Market Insights : 8.4/10 (Category avg: 8.5/10)

Who Is the Company Behind GTM Workspace - Powered by ZoomInfo?

  • Seller: ZoomInfo
  • Company Website:
  • Year Founded: 2000
  • HQ Location: Vancouver, WA
  • Twitter: @ZoomInfo
    23,515 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    9,779 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Sales Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 48% Medium, 26% Large

What Do G2 Reviewers Say About GTM Workspace - Powered by ZoomInfo?

AI-generated summary from verified user reviews

Pros
  • Users value the comprehensive contact information that GTM Workspace provides, aiding effective outreach to potential buyers.
  • Users find the ease of use in GTM Workspace invaluable for streamlining their sales processes and insights.
  • Users value the data accuracy of GTM Workspace, enhancing their competitive edge in prospecting and research.
  • Users find the bulk data download feature invaluable for targeted lead generation, simplifying outreach in the finance sector.
  • Users value the targeted lead generation capabilities of GTM Workspace, significantly boosting their sales and prospecting efficiency.
Cons
  • Users often face challenges with inaccurate data, including unassigned contact numbers and outdated job information.
  • Users often face outdated data in GTM Workspace, leading to inaccuracies in contact details and location information.
  • Users often struggle with outdated contacts, leading them to seek alternative information sources for accuracy.
  • Users experience data inaccuracy, with incorrect contact locations and unassigned numbers complicating their outreach efforts.
  • Users often face outdated information, including incorrect emails and job titles, affecting their reliability and effectiveness.

What Are Recent G2 Reviews of GTM Workspace - Powered by ZoomInfo?

What Are G2 Users Discussing About GTM Workspace - Powered by ZoomInfo?

6sense Revenue Marketing

6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and execute coordinated engagement across digital channels using buyer intent and predictive analytics. The platform is built for B2B organizations with long sales cycles and multi-stakeholder buying processes. Typical users included CMOs, demand generation leaders, ABM managers, marketing operations teams, and revenue operations leaders. 6sense Revenue Marketing is commonly evaluated alongside ABM platforms, buyer intent data providers, and revenue intelligence solutions, but is designed to function as a centralized decision and orchestration layer within the broader go-to-market technology stack. 6sense Revenue Marketing aggregates and analyzes large volumes of first-party and third-party data, including buyer intent signals, website engagement, CRM and marketing automation platform data, firmographics, and technographics. AI-driven models asses account fit, buying stage, engagement behavior, and momentum to determine which accounts are actively researching solutions and how close they are to a purchase decision. These insights are continuously updated, allowing marketers to move beyond static lead scoring and rule-based segmentation. The platform embeds intelligence directly into campaign execution through automated workflows that connect advertising platforms, marketing automation platforms, web experiences, and sales engagement tools. Marketing teams can create dynamic audiences, trigger multi-channel campaigns, and adapt messaging and timing based on real-time buyer behavior. AI-powered agents assist with tasks such as personalized outreach, inbound follow-up, and campaign activation, helping teams scale execution while reducing manual effort. Key capabilities of 6sense Revenue Marketing include: -Buyer intent data and predictive analytics for identifying in-market accounts -Account- and buying-group-level prioritization and segmentation -Automated audience activations across advertising, email, web, and sales tools -Workflow orchestration integrated with CRM and marketing automation platforms -Reporting focused on account engagement, pipeline influence, and revenue impact Common use cases include account-based marketing (ABM/ABX), intent-based demand generation, inbound lead follow-up, pipeline acceleration, and marketing and sales alignment around shared account qualification models. 6sense Revenue Marketing is designed to support revenue-focused marketing execution rather than lead volume optimization. By aligning buyer intent data, predictive prioritization, and cross-channel activation in a single platform, it helps organizations measure marketing effectiveness based on account progression and pipeline contribution instead of surface-level engagement metrics.

Average Rating: 4.2/5.0

Total Reviews: 1,472

How Do G2 Users Rate 6sense Revenue Marketing?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.1/10)
  • Lead Analysis : 7.9/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.5/10 (Category avg: 8.7/10)
  • Market Insights : 8.2/10 (Category avg: 8.5/10)

Who Is the Company Behind 6sense Revenue Marketing?

  • Seller: 6sense
  • Company Website:
  • Year Founded: 2013
  • HQ Location: San Francisco, CA
  • Twitter: @6senseInc
    16,911 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,653 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Sales Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 52% Medium, 37% Large

What Do G2 Reviewers Say About 6sense Revenue Marketing?

AI-generated summary from verified user reviews

Pros
  • Users value the clear visibility from intent data, enhancing ad targeting and aligning with buying journey stages effectively.
  • Users appreciate the clear visibility into buying journeys, enabling better-targeted advertising and strategic marketing efforts.
  • Users appreciate the ease of use of 6sense Revenue Marketing, facilitating efficient outreach and detailed insights.
  • Users benefit from efficient account targeting and valuable insights, making 6sense central to their marketing strategies.
  • Users value the clear visibility into account buying journeys, enhancing their ad strategies effectively with 6sense insights.
Cons
  • Users find the steep learning curve of 6sense Revenue Marketing challenging, impacting setup and data interpretation significantly.
  • Users often face a steep learning curve with 6sense, finding it challenging to understand and navigate the platform effectively.
  • Users find the learning difficulty with 6sense challenging, as navigating the UI can be overwhelming for the sales team.
  • Users find the complexity of setup and understanding of 6sense challenging, impacting overall effectiveness and buy-in.
  • Users face missing features like an export limit and lack of predictive tools, hindering full insight capabilities.

What Are Recent G2 Reviews of 6sense Revenue Marketing?

Demandbase One

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue.

Average Rating: 4.4/5.0

Total Reviews: 1,941

How Do G2 Users Rate Demandbase One?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.1/10)
  • Lead Analysis : 8.2/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.6/10 (Category avg: 8.7/10)
  • Market Insights : 8.4/10 (Category avg: 8.5/10)

Who Is the Company Behind Demandbase One?

  • Seller: Demandbase
  • Company Website:
  • Year Founded: 2005
  • HQ Location: San Francisco, CA
  • Twitter: @Demandbase
    21,346 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    989 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Business Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 48% Medium, 32% Large

What Do G2 Reviewers Say About Demandbase One?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Demandbase One, enabling quick campaign launches and efficient audience targeting.
  • Users value the comprehensive tools in Demandbase One, which enhance clarity and efficiency across account management.
  • Users value the variety of powerful tools in Demandbase One that enhance account targeting and analytics effectively.
  • Users value the unified data integration of Demandbase One, enhancing targeted audience building and workflow efficiency.
  • Users value the ability to combine intent and website traffic data, enhancing decision-making across their organization.
Cons
  • Users find the learning curve challenging, often needing more training to fully utilize Demandbase One's features.
  • Users experience a steep learning curve that can be frustrating when navigating the extensive features of Demandbase One.
  • Users find the complexity of reporting and customization options can hinder optimal use of Demandbase One.
  • Users find the learning difficulty of Demandbase One challenging, especially for those lacking technical expertise during setup.
  • Users find Demandbase One to have a difficult learning curve that complicates initial usage and requires time to master.

What Are Recent G2 Reviews of Demandbase One?

What Are G2 Users Discussing About Demandbase One?

GTM Studio - Powered by ZoomInfo

Note: GTM Studio is the upgraded version of ZoomInfo Marketing and ZoomInfo Operations. GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace so plays fire automatically, moments aren't missed, and reps always know what to do next. Designed for RevOps and marketing teams, GTM Studio eliminates tool sprawl by connecting CRM, marketing, sales, and third-party data into a single live canvas - giving every team a complete, AI-ready view of their market. At the core of GTM Studio is built-in waterfall enrichment that automatically fills in missing contact and account data across 25+ vendors, so the data powering every play is always complete and actionable. AI-powered insights surface buying signals in real time, helping teams respond to in-market buyers in under five minutes - before competitors have even pulled a list. Every insight is grounded in your ICP, so GTM decisions are faster, sharper, and more informed. GTM Studio is built for speed to execution. A library of pre-built plays - including inbound acceleration, champion tracking, and competitive displacement - can be launched in a single click, with no tickets, no engineering support, and no waiting. Custom plays can be designed, tested, and scaled without code or developer involvement, compressing what used to take weeks into minutes. Specialized AI agents handle enrichment, scoring, routing, and message creation automatically, so teams stay focused on results rather than operations. GTM Studio integrates with the tools revenue teams already rely on - Salesforce, HubSpot, Salesloft, Gong, Slack, and 50+ more - ensuring signals flow freely across the stack and execution happens without friction. Built-in analytics measure what's working in real time, while automated workflows and alerts keep teams responsive to every change in GTM data. The result is a GTM motion that runs on its own - where top-performing teams launch more than 50 plays per quarter, expansion campaigns that once took three weeks go live in 30 minutes, and every seller always knows exactly where to focus next.

Average Rating: 4.5/5.0

Total Reviews: 3,395

How Do G2 Users Rate GTM Studio - Powered by ZoomInfo?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)
  • Lead Analysis : 7.8/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.5/10 (Category avg: 8.7/10)
  • Market Insights : 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind GTM Studio - Powered by ZoomInfo?

  • Seller: ZoomInfo
  • Company Website:
  • Year Founded: 2000
  • HQ Location: Vancouver, WA
  • Twitter: @ZoomInfo
    23,515 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    9,779 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 63% Medium, 24% Large

What Do G2 Reviewers Say About GTM Studio - Powered by ZoomInfo?

AI-generated summary from verified user reviews

Pros
  • Users value the reliable B2B contact data of GTM Studio, enhancing targeted prospect lists and campaign efficiency.
  • Users value the accuracy of data and intent signals in GTM Studio, enhancing their lead generation and targeting efforts.
  • Users find GTM Studio's ease of use exceptional, streamlining lead enrichment with straightforward features and intuitive navigation.
  • Users value the reliable and accurate B2B contact data from GTM Studio, enhancing campaign effectiveness and targeting precision.
  • Users value the high-quality data from GTM Studio - Powered by ZoomInfo for efficient, targeted outreach campaigns.
Cons
  • Users find the pricing high, making it less accessible for smaller teams with limited budgets.
  • Users find that data inaccuracy affects reliability, with outdated information and missing data for niche roles.
  • Users note that the pricing is high for small teams, making it less accessible for budget-conscious businesses.
  • Users find the learning curve steep, feeling overwhelmed initially due to the platform's complexity and range of features.
  • Users find the platform's complexity overwhelming initially, requiring training and processes for effective use.

What Are Recent G2 Reviews of GTM Studio - Powered by ZoomInfo?

What Are G2 Users Discussing About GTM Studio - Powered by ZoomInfo?

Crossbeam

Crossbeam is the Ecosystem Revenue Platform that empowers go-to-market teams to securely share and access unique ecosystem insights from your partners' CRMs to uncover new opportunities, target the right accounts, and achieve your revenue goals. Connect with 30,000+ companies on the Crossbeam Network and identify the fastest path to revenue with Ecosystem Intelligence, recommended plays for your revenue team, and warm intros and co-selling with your partners.

Average Rating: 4.8/5.0

Total Reviews: 409

How Do G2 Users Rate Crossbeam?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.1/10)

Who Is the Company Behind Crossbeam?

  • Seller: Crossbeam
  • Year Founded: 2018
  • HQ Location: Philadelphia, Pennsylvania
  • Twitter: @Crossbeam
    1,348 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    195 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Head of Partnerships, Partnerships Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 61% Medium, 22% Large

What Do G2 Reviewers Say About Crossbeam?

AI-generated summary from verified user reviews

Pros
  • Users value the effective partnerships management of Crossbeam, leading to faster business wins and streamlined processes.
  • Users value the effective partnerships Crossbeam enables, enhancing business opportunities and simplifying account mapping efficiently.
  • Users find Crossbeam's ease of use remarkable, making account mapping and partner connections efficient and enjoyable.
  • Users value the control over data sharing with Crossbeam, making partner lead generation and account mapping efficient.
  • Users value the automated account mapping process in Crossbeam, significantly enhancing efficiency and partnership opportunities.
Cons
  • Users find data accessibility challenging in Crossbeam, facing difficulties connecting with others and slow loading times.
  • Users face partnership issues with Crossbeam due to unclear communication and confusing category titles among different organizations.
  • Users find the data management limitations frustrating, particularly with editing sources and navigating the UI.
  • Users report CRM integration issues with Crossbeam, citing limited compatibility and a shaky Google Sheets integration.
  • Users note that UI reporting functionalities and intuitiveness could be improved for better usability and efficiency.

What Are Recent G2 Reviews of Crossbeam?

What Are G2 Users Discussing About Crossbeam?

DemandScience

DemandScience helps B2B marketers generate and accelerate pipeline through a fully managed performance marketing solution. We bring together content syndication, digital advertising, compliant data services, web personalization, email outreach, events support, and content creation into one streamlined program designed to make demand generation easier, faster, and more predictable. Behind the scenes, our intelligence layer connects verified buyer data, intent insights, audience behavior, and real-time performance signals so campaigns can reach the right prospects with greater accuracy. Our expert services team plans and executes multi-channel programs on behalf of our customers, acting as an extension of their marketing team to reduce operational lift and drive measurable outcomes. Customers also have access to a centralized reporting hub where they can track campaign performance, understand audience activity, and view recommended next steps powered by AI. With no platform fees and no complex tools to manage, DemandScience removes friction from demand generation, delivering efficient execution, precise audience reach, and reliable pipeline impact across channels.

Average Rating: 4.4/5.0

Total Reviews: 740

How Do G2 Users Rate DemandScience?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)
  • Lead Analysis : 8.7/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.6/10 (Category avg: 8.7/10)
  • Market Insights : 8.6/10 (Category avg: 8.5/10)

Who Is the Company Behind DemandScience?

  • Seller: DemandScience
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Greater Boston, US
  • Twitter: @DemandScience
    305 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,053 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 55% Medium, 23% Large

What Do G2 Reviewers Say About DemandScience?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of DemandScience, highlighting effortless navigation and seamless access to actionable data.
  • Users commend the helpful support provided by DemandScience, enhancing their overall experience and success on the platform.
  • Users commend the excellent customer support from DemandScience, highlighting its significant impact on their success.
  • Users value the automated lead delivery and quality of leads provided by DemandScience, enhancing their marketing efficiency.
  • Users praise the exceptional usability and features of DemandScience, enabling effortless navigation and targeted customer engagement.
Cons
  • Users find DemandScience not intuitive, citing difficulty with integration and a confusing user interface.
  • Users express dissatisfaction with poor lead quality, noting outdated leads and unresponsive contacts from DemandScience.
  • Users find the lead quality in the LATAM region lacking, noting outdated and unresponsive leads as a concern.
  • Users face a definite learning curve with DemandScience, though the UI and tutorials are improving over time.
  • Users are frustrated by the missing customization features, limiting flexibility and complicating tool selection and campaign management.

What Are Recent G2 Reviews of DemandScience?

What Are G2 Users Discussing About DemandScience?

INFUSE Demand Accelerator

The INFUSE Demand Accelerator is an award winning real-time demand intelligence platform that provides clients with live insights into the performance of their demand programs to enable data-driven decision making. Real-time demand intelligence: Capitalize on opportunities with behavioral, revenue, and performance analytics. Fully customizable dashboard: Track your metrics and KPIs, delivering the insights you need, without subscription fees. Maximize ROI from actionable insights: Optimize campaigns with data on account reach, intent scoring, lead conversion, buying committee engagement, and so much more. 24/5 demand expert support: The INFUSE team is available 24/5 to support and optimize your demand programs.

Average Rating: 4.5/5.0

Total Reviews: 38

How Do G2 Users Rate INFUSE Demand Accelerator?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)
  • Lead Analysis : 8.7/10 (Category avg: 8.5/10)
  • Account-level Insights : 9.0/10 (Category avg: 8.7/10)
  • Market Insights : 8.9/10 (Category avg: 8.5/10)

Who Is the Company Behind INFUSE Demand Accelerator?

  • Seller: INFUSE
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Boca Raton, US
  • LinkedIn® Page: www.linkedin.com
    835 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Marketing and Advertising
  • Company Size: 56% Large, 28% Medium

What Do G2 Reviewers Say About INFUSE Demand Accelerator?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of INFUSE Demand Accelerator, facilitating seamless navigation and team collaboration.
  • Users value the user-friendly interface of INFUSE Demand Accelerator, enhancing clarity and collaboration within teams.
  • Users value the insightful analysis provided by INFUSE, enhancing understanding and decision-making through detailed data visualization.
  • Users value the quality of leads generated by Infuse Demand Accelerator, enhancing their strategic marketing efforts effectively.
  • Users commend the automation capabilities of INFUSE Demand Accelerator, enhancing efficiency and strategic execution in campaigns.
Cons
  • Users desire more robust filtering options for better analysis and regional grouping in INFUSE Demand Accelerator.
  • Users find it frustrating that manipulating the date range is not possible, limiting their ability to analyze data effectively.
  • Users find the difficult setup of INFUSE Demand Accelerator to be time-consuming and frustrating.
  • Users note the high cost of the INFUSE Demand Accelerator, which is anticipated given its specialized nature.
  • Users desire more filtering options, including time period and region grouping, for better lead analysis in INFUSE Demand Accelerator.

What Are Recent G2 Reviews of INFUSE Demand Accelerator?

Apollo.io

Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs.

Average Rating: 4.7/5.0

Total Reviews: 9,433

How Do G2 Users Rate Apollo.io?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.1/10)
  • Lead Analysis : 9.0/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.8/10 (Category avg: 8.7/10)
  • Market Insights : 8.8/10 (Category avg: 8.5/10)

Who Is the Company Behind Apollo.io?

  • Seller: Apollo.io
  • Company Website:
  • Year Founded: 2015
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Business Development Manager
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 67% Small, 29% Medium

What Do G2 Reviewers Say About Apollo.io?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Apollo.io, enhancing their lead generation and CRM integration seamlessly.
  • Users value the user-friendly interface and automation features of Apollo.io, enhancing their lead generation efficiency.
  • Users value the robust search and filtering capabilities of Apollo.io, enhancing their outreach and campaign management efficiency.
  • Users appreciate the streamlined prospecting and outreach capabilities of Apollo.io, enhancing efficiency and targeting in lead generation.
  • Users appreciate the time-saving features of Apollo.io, streamlining their outreach and enhancing sales efficiency.
Cons
  • Users find missing features frustrating, particularly in layout customization, email templates, and integration options.
  • Users indicate that inaccurate data in Apollo.io can lead to frustrations with lead information and missing emails.
  • Users find the steep learning curve of Apollo.io challenging, hindering effective navigation and utilization of its features.
  • Users note limited features and variable accuracy, necessitating manual checks and selective outreach, which can overwhelm new users.
  • Users experience data inaccuracy with Apollo.io, leading to unreliable contact information that requires verification.

What Are Recent G2 Reviews of Apollo.io?

What Are G2 Users Discussing About Apollo.io?

A-Leads

A-Leads is a type of lead generation solution designed to help businesses acquire high-quality leads while ensuring they only pay for successful outcomes. This innovative platform focuses on delivering accurate and up-to-date contact information, allowing companies to streamline their marketing efforts and maximize their return on investment. By eliminating charges for errors, A-Leads provides users with a reliable data source that can enhance their sales and marketing strategies. Targeted primarily at sales teams, marketing professionals, business development managers and recruiters, A-Leads caters to organizations of all sizes looking to improve their lead generation processes. The platform is particularly beneficial for businesses that rely heavily on data-driven decision-making and need to ensure that their outreach efforts are directed toward the right audience. With its user-friendly interface and robust features, A-Leads simplifies the process of finding and engaging potential customers. One of the standout features of A-Leads is its commitment to data accuracy. The platform employs advanced algorithms and data verification processes to ensure that users receive only the most current and relevant leads. This focus on reliability means that businesses can spend less time sifting through outdated or incorrect information and more time engaging with prospects who are genuinely interested in their products or services. Additionally, the pay-for-performance model allows users to invest their marketing budgets more effectively, as they are only charged for leads that convert into tangible results. Another key benefit of A-Leads is its scalability. Whether a business is looking to generate a handful of leads or thousands, the platform can adapt to meet varying demands. Users can customize their lead generation campaigns based on specific criteria, such as industry, location, or company size, ensuring that they reach the right audience. This flexibility allows businesses to fine-tune their marketing strategies and achieve better outcomes over time. Overall, A-Leads stands out in the lead generation category by prioritizing data integrity and user satisfaction. Its innovative approach to lead acquisition not only saves time and resources but also empowers businesses to make informed decisions based on accurate insights. By leveraging the power of reliable data, organizations can enhance their sales efforts and ultimately drive growth. Fully GDPR & CCPA Compliant

Average Rating: 4.8/5.0

Total Reviews: 290

How Do G2 Users Rate A-Leads?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.1/10)
  • Lead Analysis : 9.9/10 (Category avg: 8.5/10)
  • Account-level Insights : 9.9/10 (Category avg: 8.7/10)
  • Market Insights : 9.9/10 (Category avg: 8.5/10)

Who Is the Company Behind A-Leads?

  • Seller: A-Leads
  • Company Website:
  • Year Founded: 2024
  • HQ Location: California, US
  • LinkedIn® Page: www.linkedin.com
    11 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Director
  • Top Industries: Information Technology and Services, Marketing and Advertising
  • Company Size: 48% Medium, 35% Small

What Do G2 Reviewers Say About A-Leads?

AI-generated summary from verified user reviews

Pros
  • Users highlight the ease of use of A-Leads, praising its reliable organization and user-friendly interface.
  • Users commend A-Leads for its efficient lead generation, enabling quick connections with high-quality, qualified professionals.
  • Users highlight the time-saving capabilities of A-Leads, allowing fast data export and efficient lead generation.
  • Users value the data accuracy of A-Leads, facilitating effective engagement and swift connections with professionals.
  • Users find A-Leads to enhance client acquisition efficiency, providing targeted leads that accelerate sales and hiring processes.
Cons
  • Users feel that A-Leads has limited features which can be basic and lack customization for reporting.
  • Users find the poor UI of A-Leads repetitive and dated, suggesting a need for modernization and streamlined navigation.
  • Users feel that filtering difficulty hampers their experience, with a desire for more flexible and customizable options.
  • Users find the poor filtering options limiting, wishing for more flexibility and improved performance when accessing leads.
  • Users feel that filtering issues limit the effectiveness of A-Leads, affecting customization and speed during searches.

What Are Recent G2 Reviews of A-Leads?

D&B Connect

D&B Connect (the next generation of D&B Optimizer) is an AI-driven Data Management Platform based on the D&B Cloud that provides businesses with customer data and market insights. With D&B Connect, users can collaborate on data management tasks, visualize, monitor, and benchmark data, as well as assess overall data health. Integrations with Master Data Management Platforms, Customer Data Platforms, and CRMs enable automated data updates and anomaly detection through the identity resolution engine. MAP integrations allow for the automation of cross-channel marketing tasks on social media, email, and websites.

Average Rating: 4.1/5.0

Total Reviews: 131

How Do G2 Users Rate D&B Connect?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)
  • Lead Analysis : 8.9/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.6/10 (Category avg: 8.7/10)
  • Market Insights : 7.8/10 (Category avg: 8.5/10)

Who Is the Company Behind D&B Connect?

  • Seller: Dun & Bradstreet
  • Company Website:
  • HQ Location: Short Hills, NJ
  • Twitter: @DunBradstreet
    22,541 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    5,735 employees on LinkedIn®
  • Ownership: NYSE: DNB

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 44% Medium, 31% Small

What Do G2 Reviewers Say About D&B Connect?

AI-generated summary from verified user reviews

Pros
  • Users find D&B Connect to be very easy to use, maximizing efficiency in data qualification and marketing research.
  • Users value the data accuracy of D&B Connect, enhancing their data quality efforts and supporting company growth.
  • Users value the comprehensive data quality features of D&B Connect, enhancing their data management efforts significantly.
  • Users value the accuracy of D&B Connect, enhancing credibility and supporting precise risk assessments in business operations.
  • Users value the comprehensive B2B data coverage of D&B Connect, enhancing their data management and insights collection.
Cons
  • Users find limited functionality in D&B Connect, struggling with credit tracking, contact matching, and data input controls.
  • Users report a challenging learning curve with D&B Connect, indicating the need for additional training to use effectively.
  • Users feel that D&B Connect is expensive, primarily benefiting larger enterprises while posing challenges for smaller businesses.
  • Users find limited functionality in D&B Connect, struggling with account creation and tracking of contact information.
  • Users are frustrated by the outdated data that delays updates and limits access to essential firmographic fields.

What Are Recent G2 Reviews of D&B Connect?

What Are G2 Users Discussing About D&B Connect?

Cognism

Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting.

Average Rating: 4.5/5.0

Total Reviews: 1,345

How Do G2 Users Rate Cognism?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)
  • Lead Analysis : 8.5/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.2/10 (Category avg: 8.7/10)
  • Market Insights : 7.9/10 (Category avg: 8.5/10)

Who Is the Company Behind Cognism?

  • Seller: Cognism
  • Company Website:
  • Year Founded: 2015
  • HQ Location: London, England
  • Twitter: @Cognism
    2,331 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    451 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Sales Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 50% Medium, 25% Small

What Do G2 Reviewers Say About Cognism?

AI-generated summary from verified user reviews

Pros
  • Users find Cognism easy to use, facilitating quick access to accurate data and simplifying the fact-checking process.
  • Users appreciate the accuracy of contact information from Cognism, enhancing their prospecting and outreach success.
  • Users praise Cognism for its highly accurate and verified contact data, enhancing outreach success and productivity.
  • Users appreciate the highly accurate and verified contact data from Cognism, boosting outreach success significantly.
  • Users value Cognism for its time-saving features, enhancing productivity and streamlining their sales outreach efforts.
Cons
  • Users report inaccurate data causing complications with company names, emails, and contact details, hindering outreach efforts.
  • Users report incorrect numbers from Cognism, affecting their outreach and necessitating improved tracking features for errors.
  • Users experience issues with outdated contacts, leading to difficulties in accessing current and accurate information.
  • Users experience incorrect information with Cognism, particularly regarding company data and mobile numbers, hindering efficiency.
  • Users face challenges with limited contacts, including accuracy issues and inadequate coverage for smaller companies and niches.

What Are Recent G2 Reviews of Cognism?

What Are G2 Users Discussing About Cognism?

Madison Logic Platform

Madison Logic is a global multi-channel Account-Based Marketing (ABM) media activation and measurement platform designed to assist enterprise marketers in identifying and engaging with key accounts throughout the customer journey. By leveraging unique proprietary data, Madison Logic empowers organizations to pinpoint the accounts that are most likely to convert, thereby enhancing their marketing strategies and accelerating sales cycles. The target audience for Madison Logic primarily includes marketers and sales professionals within large enterprises who are focused on optimizing their ABM strategies. These professionals often face challenges in identifying the right accounts and engaging with the influential members of the buying committee. Madison Logic addresses these challenges by providing a comprehensive solution that integrates data-driven insights with multi-channel engagement strategies. This allows users to connect with potential customers more effectively and efficiently. One of the key features of the ML Platform is its ability to utilize proprietary data to identify high-value accounts. This data-driven approach not only helps in recognizing potential buyers but also enables marketers to tailor their outreach efforts based on the specific needs and behaviors of these accounts. Additionally, the platform supports engagement across various channels, including account-based Content Syndication, Display Advertising, Connected TV advertising, Podcast Advertising, and social media advertising with LinkedIn Ads, ensuring that marketers can reach their target audience wherever they are most active. This multi-channel capability is essential for maximizing engagement and driving conversions. Another significant benefit of the Madison Logic platform is its measurement and analytics capabilities. Users can track the performance of their cross-channel campaigns within their ABM strategy, allowing for data-informed decisions to optimize marketing efforts, improve ROI, and validate the impact of their investment. By providing insights into which strategies are most effective, Madison Logic helps organizations refine their approach and allocate resources more efficiently, ultimately leading to faster sales cycles and increased revenue. Overall, Madison Logic stands out in the ABM landscape by combining advanced data analytics with a robust multi-channel engagement framework. This unique combination enables enterprise marketers to not only identify and engage with the right accounts but also to measure and optimize their efforts effectively, making it a valuable tool for any organization looking to enhance its ABM initiatives.

Average Rating: 4.3/5.0

Total Reviews: 267

How Do G2 Users Rate Madison Logic Platform?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)
  • Lead Analysis : 8.4/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.6/10 (Category avg: 8.7/10)
  • Market Insights : 8.4/10 (Category avg: 8.5/10)

Who Is the Company Behind Madison Logic Platform?

  • Seller: Madison Logic
  • Company Website:
  • Year Founded: 2005
  • HQ Location: New York, NY
  • Twitter: @madisonlogic
    1,558 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    287 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Account Manager
  • Top Industries: Information Technology and Services, Marketing and Advertising
  • Company Size: 47% Medium, 39% Large

What Do G2 Reviewers Say About Madison Logic Platform?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Madison Logic Platform, making campaign management and organization straightforward and efficient.
  • Users appreciate the flexibility and efficiency of Madison Logic Platform in generating targeted leads quickly.
  • Users value the high-quality leads from Madison Logic Platform, enhancing campaign effectiveness and client satisfaction.
  • Users value the actionable insights from Madison Logic Platform, enhancing campaign effectiveness and aligning with demand goals.
  • Users value the seamless integrations with CRMs and LinkedIn, enhancing targeting efficiency and data management.
Cons
  • Users find the navigation difficult due to a lack of intuitiveness, especially for those unfamiliar with the platform.
  • Users find the learning curve steep, struggling to navigate and understand the platform's various functionalities.
  • Users find the inadequate reporting of the Madison Logic Platform frustrating, noting delays and complexity in insights delivery.
  • Users report inconsistent lead quality, affecting performance and necessitating frequent adjustments to campaigns for better outcomes.
  • Users are frustrated by the missing features, leading to limitations in dashboards and campaign flexibility on Madison Logic Platform.

What Are Recent G2 Reviews of Madison Logic Platform?

What Are G2 Users Discussing About Madison Logic Platform?

Adobe Marketo Engage

Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver.

Average Rating: 4.1/5.0

Total Reviews: 3,028

How Do G2 Users Rate Adobe Marketo Engage?

  • Has the product been a good partner in doing business?: 7.7/10 (Category avg: 9.1/10)
  • Lead Analysis : 8.3/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.2/10 (Category avg: 8.7/10)
  • Market Insights : 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind Adobe Marketo Engage?

  • Seller: Adobe
  • Company Website:
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • Twitter: @Adobe
    956,842 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Operations Manager, Marketing Manager
  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 53% Medium, 25% Large

What Do G2 Reviewers Say About Adobe Marketo Engage?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Adobe Marketo Engage, enabling effective automation and personalized marketing effortlessly.
  • Users value Adobe Marketo Engage for its extensive automation capabilities, enhancing engagement and streamlining communication across channels.
  • Users value the seamless integrations and robust personalization features of Adobe Marketo Engage for targeted marketing success.
  • Users appreciate the strong integration capabilities of Adobe Marketo Engage, enhancing their marketing efforts and workflow efficiency.
  • Users value the advanced marketing automation capabilities of Adobe Marketo Engage, enabling personalized and effective campaign management.
Cons
  • Users find the learning curve steep, making it challenging to navigate and utilize Adobe Marketo Engage effectively.
  • Users find the steep learning curve of Adobe Marketo Engage challenging without prior experience or technical background.
  • Users find Adobe Marketo Engage not intuitive, requiring frequent usage to navigate its outdated interface comfortably.
  • Users find the complexity of Adobe Marketo Engage creates challenges in campaign management and usability for new users.
  • Users find the pricing of Adobe Marketo Engage extremely high, which limits accessibility and value for tier 3 countries.

What Are Recent G2 Reviews of Adobe Marketo Engage?

What Are G2 Users Discussing About Adobe Marketo Engage?

Brandwatch Consumer Intelligence

Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company.

Average Rating: 4.4/5.0

Total Reviews: 709

How Do G2 Users Rate Brandwatch Consumer Intelligence?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.1/10)
  • Lead Analysis : 8.0/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.2/10 (Category avg: 8.7/10)
  • Market Insights : 8.7/10 (Category avg: 8.5/10)

Who Is the Company Behind Brandwatch Consumer Intelligence?

  • Seller: Brandwatch
  • Company Website:
  • Year Founded: 2007
  • HQ Location: Brighton, East Sussex
  • Twitter: @Brandwatch
    34,219 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    801 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Analyst, Consultant
  • Top Industries: Marketing and Advertising, Public Relations and Communications
  • Company Size: 35% Large, 34% Medium

What Do G2 Reviewers Say About Brandwatch Consumer Intelligence?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Brandwatch Consumer Intelligence, highlighting its intuitive design and user-friendly interface.
  • Users appreciate the actionable insights provided by Brandwatch Consumer Intelligence, enhancing understanding of consumer behavior and market trends.
  • Users appreciate the intuitive interface of Brandwatch, making data analysis and navigation seamless and efficient.
  • Users appreciate the intuitive user interface of Brandwatch Consumer Intelligence, which enhances understanding of consumer behavior.
  • Users appreciate the intuitive and well-designed dashboards of Brandwatch, enhancing clarity and communication of insights.
Cons
  • Users find the limited features of Brandwatch Consumer Intelligence restrict their experience and lead to frustration.
  • Users have noted a significant learning curve with Brandwatch Consumer Intelligence, requiring time to master its advanced features.
  • Users report data inaccuracy in sentiment analysis and limitations in niche data, impacting overall reporting effectiveness.
  • Users find the platform not intuitive, particularly during the setup process and when navigating the interface.
  • Users face platform limitations with Brandwatch, struggling with restricted data access and challenging export processes.

What Are Recent G2 Reviews of Brandwatch Consumer Intelligence?

What Are G2 Users Discussing About Brandwatch Consumer Intelligence?

AdRoll ABM (Formerly RollWorks)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.

Average Rating: 4.3/5.0

Total Reviews: 652

How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)
  • Lead Analysis : 7.6/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.4/10 (Category avg: 8.7/10)
  • Market Insights : 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?

  • Seller: NextRoll
  • Company Website:
  • Year Founded: 2018
  • HQ Location: San Francisco, California
  • Twitter: @NextRoll_Inc
    274 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    146 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 58% Medium, 28% Small

What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)?

AI-generated summary from verified user reviews

Pros
  • Users find AdRoll ABM's ease of use exceptional, aided by helpful support and smooth onboarding processes.
  • Users appreciate the precise audience targeting of AdRoll ABM, enhancing engagement through tailored content delivery.
  • Users appreciate the easy targeting methods of AdRoll ABM, enhancing their ability to effectively reach desired accounts.
  • Users value the precise targeting of AdRoll ABM, enhancing engagement and optimizing campaign performance through actionable insights.
  • Users commend the exceptional customer support from AdRoll, facilitating a smooth onboarding and successful campaign management.
Cons
  • Users find the steep learning curve of AdRoll ABM challenging, especially concerning campaign management and reporting.
  • Users express concern over missing features, such as limited native advertising options and inadequate reporting capabilities.
  • Users note the limited features of AdRoll ABM, particularly regarding filtering options and native advertising capabilities.
  • Users are frustrated with inadequate campaign tracking and lack of effective lead generation from AdRoll ABM.
  • Users find the targeting limitations of AdRoll ABM restrict their segmentation and tracking capabilities significantly.

What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)?

What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)?