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Best Enterprise Marketing Account Intelligence Software

Julie Jung
JJ
Researched and written by Julie Jung

Products classified in the overall Marketing Account Intelligence category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Marketing Account Intelligence to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Marketing Account Intelligence category.

In addition to qualifying for inclusion in the Marketing Account Intelligence Software category, to qualify for inclusion in the Enterprise Business Marketing Account Intelligence Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

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Featured Marketing Account Intelligence Software At A Glance

Best for Small Businesses:
Apollo.io
Apollo.io
Best for Mid-Market:
ZoomInfo Sales
ZoomInfo Sales
Highest User Satisfaction:
Apollo.io
Apollo.io
Best Free Software:
ZoomInfo Sales
ZoomInfo Sales
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Best for Mid-Market:
ZoomInfo Sales
ZoomInfo Sales
Highest User Satisfaction:
Apollo.io
Apollo.io
Best Free Software:
ZoomInfo Sales
ZoomInfo Sales

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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34 Listings in Enterprise Marketing Account Intelligence Software Available

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    G2 Score
ZoomInfo Sales
(9,030)4.5 out of 5
Optimized for quick response
2nd Easiest To Use in Marketing Account Intelligence software
View top Consulting Services for ZoomInfo Sales
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ZoomInfo Sales is a comprehensive sales execution solution designed to empower sales teams by transforming data into actionable insights within a single, unified platform. This innovative tool integra

    Users
    • Account Executive
    • Sales Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 48% Mid-Market
    • 26% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • ZoomInfo Sales is a sales intelligence tool designed to provide contact details and lead generation capabilities through a vast database of emails and numbers for sales and marketing purposes.
    • Users like the tool's ability to provide accurate data, advanced features, AI for outreach, easy integration with other platforms, and its user-friendly interface that allows easy navigation and customization.
    • Users mentioned issues with the platform's high pricing, short trial period, occasional inaccuracies in contact details, and some features needing improvement, such as email tracking and intent signals.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ZoomInfo Sales Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Contact Information
    421
    Data Accuracy
    397
    Ease of Use
    397
    Features
    328
    Lead Generation
    319
    Cons
    Inaccurate Data
    219
    Outdated Data
    219
    Outdated Contacts
    198
    Data Inaccuracy
    175
    Outdated Information
    171
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ZoomInfo Sales features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 9.2
    8.4
    Lead Analysis
    Average: 8.5
    8.5
    Account-level Insights
    Average: 8.6
    8.4
    Market Insights
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ZoomInfo
    Company Website
    Year Founded
    2000
    HQ Location
    Vancouver, WA
    Twitter
    @ZoomInfo
    23,517 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,353 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ZoomInfo Sales is a comprehensive sales execution solution designed to empower sales teams by transforming data into actionable insights within a single, unified platform. This innovative tool integra

Users
  • Account Executive
  • Sales Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 48% Mid-Market
  • 26% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • ZoomInfo Sales is a sales intelligence tool designed to provide contact details and lead generation capabilities through a vast database of emails and numbers for sales and marketing purposes.
  • Users like the tool's ability to provide accurate data, advanced features, AI for outreach, easy integration with other platforms, and its user-friendly interface that allows easy navigation and customization.
  • Users mentioned issues with the platform's high pricing, short trial period, occasional inaccuracies in contact details, and some features needing improvement, such as email tracking and intent signals.
ZoomInfo Sales Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Contact Information
421
Data Accuracy
397
Ease of Use
397
Features
328
Lead Generation
319
Cons
Inaccurate Data
219
Outdated Data
219
Outdated Contacts
198
Data Inaccuracy
175
Outdated Information
171
View All Pros and Cons
ZoomInfo Sales features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.2
8.4
Lead Analysis
Average: 8.5
8.5
Account-level Insights
Average: 8.6
8.4
Market Insights
Average: 8.4
Seller Details
Seller
ZoomInfo
Company Website
Year Founded
2000
HQ Location
Vancouver, WA
Twitter
@ZoomInfo
23,517 Twitter followers
LinkedIn® Page
www.linkedin.com
4,353 employees on LinkedIn®
6sense Revenue Marketing
(1,311)4.3 out of 5
Optimized for quick response
View top Consulting Services for 6sense Revenue Marketing
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and exec

    Users
    • Account Executive
    • Sales Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 54% Mid-Market
    • 36% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • 6sense Revenue Marketing Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Intent Data
    273
    Features
    202
    Ease of Use
    190
    Lead Generation
    182
    Buyer Intent
    169
    Cons
    Steep Learning Curve
    141
    Learning Curve
    135
    Learning Difficulty
    116
    Complexity
    96
    Missing Features
    77
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • 6sense Revenue Marketing features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.2
    7.8
    Lead Analysis
    Average: 8.5
    8.5
    Account-level Insights
    Average: 8.6
    8.2
    Market Insights
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    6sense
    Company Website
    Year Founded
    2013
    HQ Location
    San Francisco, CA
    Twitter
    @6senseInc
    17,004 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,554 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and exec

Users
  • Account Executive
  • Sales Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 54% Mid-Market
  • 36% Enterprise
6sense Revenue Marketing Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Intent Data
273
Features
202
Ease of Use
190
Lead Generation
182
Buyer Intent
169
Cons
Steep Learning Curve
141
Learning Curve
135
Learning Difficulty
116
Complexity
96
Missing Features
77
View All Pros and Cons
6sense Revenue Marketing features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.2
7.8
Lead Analysis
Average: 8.5
8.5
Account-level Insights
Average: 8.6
8.2
Market Insights
Average: 8.4
Seller Details
Seller
6sense
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@6senseInc
17,004 Twitter followers
LinkedIn® Page
www.linkedin.com
1,554 employees on LinkedIn®
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Demandbase One
(1,930)4.4 out of 5
Optimized for quick response
View top Consulting Services for Demandbase One
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

    Users
    • Account Executive
    • Business Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 48% Mid-Market
    • 32% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Demandbase One is a unified platform that provides visibility into account intent and engagement, simplifies audience segmentation, and integrates with various marketing and sales platforms.
    • Users like the platform's ability to provide a complete picture of each account, its simplistic installation, and its exceptional support that helps connect marketing and sales motions.
    • Reviewers experienced a steep learning curve with many overwhelming features, slow loading times, and issues with data validation and accuracy.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Demandbase One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    223
    Lead Generation
    199
    Insights
    197
    Features
    167
    Intent Data
    166
    Cons
    Learning Curve
    87
    Steep Learning Curve
    72
    Complexity
    58
    Missing Features
    57
    Not Intuitive
    57
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Demandbase One features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.2
    8.2
    Lead Analysis
    Average: 8.5
    8.6
    Account-level Insights
    Average: 8.6
    8.4
    Market Insights
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Demandbase
    Company Website
    Year Founded
    2005
    HQ Location
    San Francisco, CA
    Twitter
    @Demandbase
    21,425 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    987 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

Users
  • Account Executive
  • Business Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 48% Mid-Market
  • 32% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Demandbase One is a unified platform that provides visibility into account intent and engagement, simplifies audience segmentation, and integrates with various marketing and sales platforms.
  • Users like the platform's ability to provide a complete picture of each account, its simplistic installation, and its exceptional support that helps connect marketing and sales motions.
  • Reviewers experienced a steep learning curve with many overwhelming features, slow loading times, and issues with data validation and accuracy.
Demandbase One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
223
Lead Generation
199
Insights
197
Features
167
Intent Data
166
Cons
Learning Curve
87
Steep Learning Curve
72
Complexity
58
Missing Features
57
Not Intuitive
57
View All Pros and Cons
Demandbase One features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.2
8.2
Lead Analysis
Average: 8.5
8.6
Account-level Insights
Average: 8.6
8.4
Market Insights
Average: 8.4
Seller Details
Seller
Demandbase
Company Website
Year Founded
2005
HQ Location
San Francisco, CA
Twitter
@Demandbase
21,425 Twitter followers
LinkedIn® Page
www.linkedin.com
987 employees on LinkedIn®
DemandScience
(761)4.4 out of 5
View top Consulting Services for DemandScience
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    DemandScience helps B2B marketers generate and accelerate pipeline through a fully managed performance marketing solution. We bring together content syndication, digital advertising, compliant data se

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 55% Mid-Market
    • 23% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • DemandScience Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    49
    Helpful
    39
    Features
    29
    Customer Support
    25
    Lead Generation
    23
    Cons
    Learning Curve
    14
    Missing Features
    12
    Not Intuitive
    12
    Inadequate Reporting
    11
    Limitations
    11
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • DemandScience features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.2
    8.7
    Lead Analysis
    Average: 8.5
    8.6
    Account-level Insights
    Average: 8.6
    8.6
    Market Insights
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    DemandScience
    Year Founded
    2012
    HQ Location
    Greater Boston, US
    Twitter
    @DemandScience
    311 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,053 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

DemandScience helps B2B marketers generate and accelerate pipeline through a fully managed performance marketing solution. We bring together content syndication, digital advertising, compliant data se

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 55% Mid-Market
  • 23% Enterprise
DemandScience Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
49
Helpful
39
Features
29
Customer Support
25
Lead Generation
23
Cons
Learning Curve
14
Missing Features
12
Not Intuitive
12
Inadequate Reporting
11
Limitations
11
View All Pros and Cons
DemandScience features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.2
8.7
Lead Analysis
Average: 8.5
8.6
Account-level Insights
Average: 8.6
8.6
Market Insights
Average: 8.4
Seller Details
Seller
DemandScience
Year Founded
2012
HQ Location
Greater Boston, US
Twitter
@DemandScience
311 Twitter followers
LinkedIn® Page
www.linkedin.com
1,053 employees on LinkedIn®
Apollo.io
(9,443)4.7 out of 5
Optimized for quick response
4th Easiest To Use in Marketing Account Intelligence software
View top Consulting Services for Apollo.io
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data — all in one place. Known for its industry-leading B2B data

    Users
    • Account Executive
    • Business Development Manager
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 67% Small-Business
    • 28% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Apollo.io is a platform that combines prospecting, accurate data, structured outreach, and automation to simplify and enhance sales workflows.
    • Reviewers appreciate Apollo.io's AI features, ease of use, and integration capabilities, which make day-to-day outbound tasks easier and more efficient, saving time and allowing everything to happen in one place.
    • Users experienced issues with the platform's data accuracy, email integration reliability, and the number of paywalls across the platform, which can interrupt workflow and experimentation, especially for smaller teams.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Apollo.io Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,928
    Helpful
    1,579
    Lead Generation
    1,562
    Features
    1,547
    Time-saving
    1,244
    Cons
    Missing Features
    685
    Inaccurate Data
    538
    Learning Curve
    501
    Data Inaccuracy
    488
    Limited Features
    485
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Apollo.io features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    9.0
    Lead Analysis
    Average: 8.5
    8.8
    Account-level Insights
    Average: 8.6
    8.8
    Market Insights
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Apollo.io
    Company Website
    Year Founded
    2015
    HQ Location
    San Francisco, CA
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data — all in one place. Known for its industry-leading B2B data

Users
  • Account Executive
  • Business Development Manager
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 67% Small-Business
  • 28% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Apollo.io is a platform that combines prospecting, accurate data, structured outreach, and automation to simplify and enhance sales workflows.
  • Reviewers appreciate Apollo.io's AI features, ease of use, and integration capabilities, which make day-to-day outbound tasks easier and more efficient, saving time and allowing everything to happen in one place.
  • Users experienced issues with the platform's data accuracy, email integration reliability, and the number of paywalls across the platform, which can interrupt workflow and experimentation, especially for smaller teams.
Apollo.io Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,928
Helpful
1,579
Lead Generation
1,562
Features
1,547
Time-saving
1,244
Cons
Missing Features
685
Inaccurate Data
538
Learning Curve
501
Data Inaccuracy
488
Limited Features
485
View All Pros and Cons
Apollo.io features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
9.0
Lead Analysis
Average: 8.5
8.8
Account-level Insights
Average: 8.6
8.8
Market Insights
Average: 8.4
Seller Details
Seller
Apollo.io
Company Website
Year Founded
2015
HQ Location
San Francisco, CA
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
Cognism
(1,316)4.5 out of 5
Optimized for quick response
3rd Easiest To Use in Marketing Account Intelligence software
View top Consulting Services for Cognism
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster

    Users
    • Account Executive
    • Sales Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 50% Mid-Market
    • 25% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Cognism is a data tool used for finding and verifying contact information, integrating with CRM systems, and providing account insights.
    • Users frequently mention the accuracy of the data, the ease of use, the helpfulness of the intent feature, and the convenience of the integration with CRM systems like HubSpot.
    • Reviewers noted issues with data availability in certain regions, the tediousness of creating lists based on one page of search results at a time, and difficulties with the user interface, particularly for new users.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Cognism Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    207
    Contact Information
    182
    Data Accuracy
    157
    Lead Generation
    126
    Time-saving
    102
    Cons
    Inaccurate Data
    90
    Incorrect Numbers
    55
    Outdated Contacts
    54
    Limited Contacts
    52
    Incorrect Information
    51
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Cognism features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.2
    8.5
    Lead Analysis
    Average: 8.5
    8.2
    Account-level Insights
    Average: 8.6
    7.9
    Market Insights
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Cognism
    Company Website
    Year Founded
    2015
    HQ Location
    London, England
    Twitter
    @Cognism
    2,342 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    489 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster

Users
  • Account Executive
  • Sales Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 50% Mid-Market
  • 25% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Cognism is a data tool used for finding and verifying contact information, integrating with CRM systems, and providing account insights.
  • Users frequently mention the accuracy of the data, the ease of use, the helpfulness of the intent feature, and the convenience of the integration with CRM systems like HubSpot.
  • Reviewers noted issues with data availability in certain regions, the tediousness of creating lists based on one page of search results at a time, and difficulties with the user interface, particularly for new users.
Cognism Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
207
Contact Information
182
Data Accuracy
157
Lead Generation
126
Time-saving
102
Cons
Inaccurate Data
90
Incorrect Numbers
55
Outdated Contacts
54
Limited Contacts
52
Incorrect Information
51
View All Pros and Cons
Cognism features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.2
8.5
Lead Analysis
Average: 8.5
8.2
Account-level Insights
Average: 8.6
7.9
Market Insights
Average: 8.4
Seller Details
Seller
Cognism
Company Website
Year Founded
2015
HQ Location
London, England
Twitter
@Cognism
2,342 Twitter followers
LinkedIn® Page
www.linkedin.com
489 employees on LinkedIn®
D&B Connect
(134)4.1 out of 5
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    D&B Connect (the next generation of D&B Optimizer) is an AI-driven Data Management Platform based on the D&B Cloud that provides businesses with customer data and market insights. With D&a

    Users
    No information available
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 44% Mid-Market
    • 31% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • D&B Connect is a platform that provides B2B data coverage with contact information and multiple integration options.
    • Reviewers frequently mention the platform's comprehensive data coverage, ease of use, integration with Salesforce, and the ability to customize data fields and matching criteria.
    • Reviewers mentioned issues with data inaccuracy, slow processing speed, lack of tracking for contact job changes, limited customizability, and difficulties in setup and integration processes.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • D&B Connect Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    18
    Data Accuracy
    15
    Data Quality
    9
    Accuracy
    8
    CRM Integration
    8
    Cons
    Expensive
    9
    Inaccurate Data
    7
    Learning Curve
    7
    Data Inaccuracy
    6
    Outdated Information
    6
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • D&B Connect features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.2
    8.9
    Lead Analysis
    Average: 8.5
    8.6
    Account-level Insights
    Average: 8.6
    7.8
    Market Insights
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Dun & Bradstreet
    Company Website
    HQ Location
    Short Hills, NJ
    Twitter
    @DunBradstreet
    22,695 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    5,919 employees on LinkedIn®
    Ownership
    NYSE: DNB
Product Description
How are these determined?Information
This description is provided by the seller.

D&B Connect (the next generation of D&B Optimizer) is an AI-driven Data Management Platform based on the D&B Cloud that provides businesses with customer data and market insights. With D&a

Users
No information available
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 44% Mid-Market
  • 31% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • D&B Connect is a platform that provides B2B data coverage with contact information and multiple integration options.
  • Reviewers frequently mention the platform's comprehensive data coverage, ease of use, integration with Salesforce, and the ability to customize data fields and matching criteria.
  • Reviewers mentioned issues with data inaccuracy, slow processing speed, lack of tracking for contact job changes, limited customizability, and difficulties in setup and integration processes.
D&B Connect Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
18
Data Accuracy
15
Data Quality
9
Accuracy
8
CRM Integration
8
Cons
Expensive
9
Inaccurate Data
7
Learning Curve
7
Data Inaccuracy
6
Outdated Information
6
View All Pros and Cons
D&B Connect features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.2
8.9
Lead Analysis
Average: 8.5
8.6
Account-level Insights
Average: 8.6
7.8
Market Insights
Average: 8.4
Seller Details
Seller
Dun & Bradstreet
Company Website
HQ Location
Short Hills, NJ
Twitter
@DunBradstreet
22,695 Twitter followers
LinkedIn® Page
www.linkedin.com
5,919 employees on LinkedIn®
Ownership
NYSE: DNB
A-Leads
(268)4.9 out of 5
Optimized for quick response
1st Easiest To Use in Marketing Account Intelligence software
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    A-Leads is a type of lead generation solution designed to help businesses acquire high-quality leads while ensuring they only pay for successful outcomes. This innovative platform focuses on deliverin

    Users
    • CEO
    • Director
    Industries
    • Information Technology and Services
    • Marketing and Advertising
    Market Segment
    • 51% Mid-Market
    • 34% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • A leads is a tool designed to support sales workflow and lead generation, but has been criticized for its customer service and refund policy.
    • Reviewers frequently mention that the tool is straightforward, easy to understand, supports sales workflow well, and helps keep workflow moving without interruptions.
    • Users mentioned that the customer service is poor, the interface isn't the most modern, and some features are not explained well or are hard to find.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • A-Leads Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Lead Generation
    85
    Data Accuracy
    71
    Ease of Use
    71
    Time-saving
    67
    Efficiency
    64
    Cons
    Filtering Difficulty
    12
    Limited Features
    7
    Expensive
    6
    Poor Filtering
    6
    Filtering Issues
    4
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • A-Leads features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.2
    9.9
    Lead Analysis
    Average: 8.5
    9.9
    Account-level Insights
    Average: 8.6
    9.9
    Market Insights
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    A-Leads
    Company Website
    Year Founded
    2024
    HQ Location
    California, US
    LinkedIn® Page
    www.linkedin.com
    11 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

A-Leads is a type of lead generation solution designed to help businesses acquire high-quality leads while ensuring they only pay for successful outcomes. This innovative platform focuses on deliverin

Users
  • CEO
  • Director
Industries
  • Information Technology and Services
  • Marketing and Advertising
Market Segment
  • 51% Mid-Market
  • 34% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • A leads is a tool designed to support sales workflow and lead generation, but has been criticized for its customer service and refund policy.
  • Reviewers frequently mention that the tool is straightforward, easy to understand, supports sales workflow well, and helps keep workflow moving without interruptions.
  • Users mentioned that the customer service is poor, the interface isn't the most modern, and some features are not explained well or are hard to find.
A-Leads Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Lead Generation
85
Data Accuracy
71
Ease of Use
71
Time-saving
67
Efficiency
64
Cons
Filtering Difficulty
12
Limited Features
7
Expensive
6
Poor Filtering
6
Filtering Issues
4
View All Pros and Cons
A-Leads features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.2
9.9
Lead Analysis
Average: 8.5
9.9
Account-level Insights
Average: 8.6
9.9
Market Insights
Average: 8.4
Seller Details
Seller
A-Leads
Company Website
Year Founded
2024
HQ Location
California, US
LinkedIn® Page
www.linkedin.com
11 employees on LinkedIn®
HG Insights
(428)4.3 out of 5
Optimized for quick response
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    HG Insights surfaces AI data-driven Go-To-Market insights to 90% of Fortune 100 B2B tech companies. Our granular data on IT installations, spend, contract, and Intent, paired with cloud product usage,

    Users
    • Account Executive
    • Sales Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 47% Mid-Market
    • 39% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • HG Insights Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Data Accuracy
    10
    Ease of Use
    9
    Customer Support
    6
    Insights Value
    6
    Helpful
    5
    Cons
    Expensive
    5
    Missing Information
    4
    Outdated Data
    4
    Data Management
    3
    Inaccurate Data
    3
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • HG Insights features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.2
    7.8
    Lead Analysis
    Average: 8.5
    9.0
    Account-level Insights
    Average: 8.6
    8.6
    Market Insights
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    HG Insights
    Company Website
    Year Founded
    2010
    HQ Location
    Santa Barbara, CA
    LinkedIn® Page
    www.linkedin.com
    950 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

HG Insights surfaces AI data-driven Go-To-Market insights to 90% of Fortune 100 B2B tech companies. Our granular data on IT installations, spend, contract, and Intent, paired with cloud product usage,

Users
  • Account Executive
  • Sales Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 47% Mid-Market
  • 39% Enterprise
HG Insights Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Data Accuracy
10
Ease of Use
9
Customer Support
6
Insights Value
6
Helpful
5
Cons
Expensive
5
Missing Information
4
Outdated Data
4
Data Management
3
Inaccurate Data
3
View All Pros and Cons
HG Insights features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.2
7.8
Lead Analysis
Average: 8.5
9.0
Account-level Insights
Average: 8.6
8.6
Market Insights
Average: 8.4
Seller Details
Seller
HG Insights
Company Website
Year Founded
2010
HQ Location
Santa Barbara, CA
LinkedIn® Page
www.linkedin.com
950 employees on LinkedIn®
ZoomInfo Operations
(351)4.4 out of 5
15th Easiest To Use in Marketing Account Intelligence software
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ZoomInfo Operations is a sophisticated data management solution designed to assist organizations in optimizing their go-to-market (GTM) strategies by effectively managing sales and marketing data. Thi

    Users
    • Salesforce Administrator
    • Marketing Operations Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 66% Mid-Market
    • 20% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ZoomInfo Operations Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    24
    Data Accuracy
    23
    Automation
    21
    Lead Generation
    19
    Efficiency
    18
    Cons
    Inaccuracy Issues
    13
    Inaccurate Data
    11
    Learning Curve
    11
    Learning Difficulty
    11
    Expensive
    10
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ZoomInfo Operations features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.2
    7.9
    Lead Analysis
    Average: 8.5
    8.7
    Account-level Insights
    Average: 8.6
    8.4
    Market Insights
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ZoomInfo
    Company Website
    Year Founded
    2000
    HQ Location
    Vancouver, WA
    Twitter
    @ZoomInfo
    23,517 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,353 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ZoomInfo Operations is a sophisticated data management solution designed to assist organizations in optimizing their go-to-market (GTM) strategies by effectively managing sales and marketing data. Thi

Users
  • Salesforce Administrator
  • Marketing Operations Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 66% Mid-Market
  • 20% Small-Business
ZoomInfo Operations Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
24
Data Accuracy
23
Automation
21
Lead Generation
19
Efficiency
18
Cons
Inaccuracy Issues
13
Inaccurate Data
11
Learning Curve
11
Learning Difficulty
11
Expensive
10
View All Pros and Cons
ZoomInfo Operations features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.2
7.9
Lead Analysis
Average: 8.5
8.7
Account-level Insights
Average: 8.6
8.4
Market Insights
Average: 8.4
Seller Details
Seller
ZoomInfo
Company Website
Year Founded
2000
HQ Location
Vancouver, WA
Twitter
@ZoomInfo
23,517 Twitter followers
LinkedIn® Page
www.linkedin.com
4,353 employees on LinkedIn®
Madison Logic Platform
(251)4.3 out of 5
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Since 2005, Madison Logic has empowered the largest and fastest-growing companies to convert their best accounts faster by finding and engaging throughout the customer journey with the most influentia

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 46% Mid-Market
    • 39% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Madison Logic Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    28
    Lead Generation
    18
    Customer Support
    14
    Insights Value
    13
    Lead Quality
    13
    Cons
    Not Intuitive
    8
    Frustrating User Experience
    7
    Missing Features
    7
    Lead Quality
    5
    Learning Curve
    5
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Madison Logic Platform features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.2
    8.4
    Lead Analysis
    Average: 8.5
    8.6
    Account-level Insights
    Average: 8.6
    8.4
    Market Insights
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Madison Logic
    Company Website
    Year Founded
    2005
    HQ Location
    New York, NY
    Twitter
    @madisonlogic
    1,566 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    297 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Since 2005, Madison Logic has empowered the largest and fastest-growing companies to convert their best accounts faster by finding and engaging throughout the customer journey with the most influentia

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 46% Mid-Market
  • 39% Enterprise
Madison Logic Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
28
Lead Generation
18
Customer Support
14
Insights Value
13
Lead Quality
13
Cons
Not Intuitive
8
Frustrating User Experience
7
Missing Features
7
Lead Quality
5
Learning Curve
5
View All Pros and Cons
Madison Logic Platform features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.2
8.4
Lead Analysis
Average: 8.5
8.6
Account-level Insights
Average: 8.6
8.4
Market Insights
Average: 8.4
Seller Details
Seller
Madison Logic
Company Website
Year Founded
2005
HQ Location
New York, NY
Twitter
@madisonlogic
1,566 Twitter followers
LinkedIn® Page
www.linkedin.com
297 employees on LinkedIn®
Adobe Marketo Engage
(3,081)4.1 out of 5
Optimized for quick response
View top Consulting Services for Adobe Marketo Engage
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attrac

    Users
    • Marketing Manager
    • Marketing Operations Manager
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 54% Mid-Market
    • 25% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Adobe Marketo Engage is a marketing automation platform designed to track visitors, send leads to sales, and enrich data for better understanding and utilization.
    • Reviewers appreciate Adobe Marketo Engage's robust automation capabilities, advanced segmentation, and dynamic content, which allow for easy personalization and optimization of campaigns at scale.
    • Reviewers noted that Adobe Marketo Engage has a steep learning curve, a dated and complex user interface, and limited reporting and analytics customization, which can slow down performance when working with large datasets.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Adobe Marketo Engage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    194
    Automation
    176
    Features
    136
    Integrations
    124
    Marketing Automation
    117
    Cons
    Learning Curve
    168
    Steep Learning Curve
    129
    Not Intuitive
    98
    Expensive
    92
    Complexity
    90
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Adobe Marketo Engage features and usability ratings that predict user satisfaction
    7.7
    Has the product been a good partner in doing business?
    Average: 9.2
    8.3
    Lead Analysis
    Average: 8.5
    8.2
    Account-level Insights
    Average: 8.6
    8.4
    Market Insights
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Adobe
    Company Website
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    957,392 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41,406 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attrac

Users
  • Marketing Manager
  • Marketing Operations Manager
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 54% Mid-Market
  • 25% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Adobe Marketo Engage is a marketing automation platform designed to track visitors, send leads to sales, and enrich data for better understanding and utilization.
  • Reviewers appreciate Adobe Marketo Engage's robust automation capabilities, advanced segmentation, and dynamic content, which allow for easy personalization and optimization of campaigns at scale.
  • Reviewers noted that Adobe Marketo Engage has a steep learning curve, a dated and complex user interface, and limited reporting and analytics customization, which can slow down performance when working with large datasets.
Adobe Marketo Engage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
194
Automation
176
Features
136
Integrations
124
Marketing Automation
117
Cons
Learning Curve
168
Steep Learning Curve
129
Not Intuitive
98
Expensive
92
Complexity
90
View All Pros and Cons
Adobe Marketo Engage features and usability ratings that predict user satisfaction
7.7
Has the product been a good partner in doing business?
Average: 9.2
8.3
Lead Analysis
Average: 8.5
8.2
Account-level Insights
Average: 8.6
8.4
Market Insights
Average: 8.4
Seller Details
Seller
Adobe
Company Website
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
957,392 Twitter followers
LinkedIn® Page
www.linkedin.com
41,406 employees on LinkedIn®
Informa TechTarget Portal (Priority Engine)
(452)4.3 out of 5
Optimized for quick response
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Informa TechTarget Portal is a modular solution that enables GTM teams to more effectively access in-market audiences tailored to their needs. Leveraging the industry’s most precise and actionable fir

    Users
    • Sales Development Representative
    • Account Executive
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 50% Enterprise
    • 40% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • TechTarget Priority Engine is a platform that delivers detailed lead insights and integrates with CRM systems to streamline workflows and support collaboration across teams.
    • Reviewers appreciate the platform's user-friendly interface, comprehensive advanced filters, customizable automated alerts, and the ability to efficiently identify, engage, and nurture potential customers.
    • Reviewers noted issues with logging in, slow loading times, overwhelming amount of information, and concerns about the accuracy and timeliness of the leads.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Informa TechTarget Portal (Priority Engine) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Contact Information
    24
    Ease of Use
    22
    Intent Data
    19
    Lead Generation
    19
    Insights Value
    18
    Cons
    Inaccurate Data
    8
    Incorrect Information
    8
    Data Accuracy
    6
    Data Inaccuracy
    6
    Outdated Information
    6
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Informa TechTarget Portal (Priority Engine) features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.2
    8.1
    Lead Analysis
    Average: 8.5
    8.3
    Account-level Insights
    Average: 8.6
    8.2
    Market Insights
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Informa TechTarget
    Company Website
    Year Founded
    1999
    HQ Location
    Newton, MA
    Twitter
    @InformaTTGT
    26,179 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,464 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Informa TechTarget Portal is a modular solution that enables GTM teams to more effectively access in-market audiences tailored to their needs. Leveraging the industry’s most precise and actionable fir

Users
  • Sales Development Representative
  • Account Executive
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 50% Enterprise
  • 40% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • TechTarget Priority Engine is a platform that delivers detailed lead insights and integrates with CRM systems to streamline workflows and support collaboration across teams.
  • Reviewers appreciate the platform's user-friendly interface, comprehensive advanced filters, customizable automated alerts, and the ability to efficiently identify, engage, and nurture potential customers.
  • Reviewers noted issues with logging in, slow loading times, overwhelming amount of information, and concerns about the accuracy and timeliness of the leads.
Informa TechTarget Portal (Priority Engine) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Contact Information
24
Ease of Use
22
Intent Data
19
Lead Generation
19
Insights Value
18
Cons
Inaccurate Data
8
Incorrect Information
8
Data Accuracy
6
Data Inaccuracy
6
Outdated Information
6
View All Pros and Cons
Informa TechTarget Portal (Priority Engine) features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.2
8.1
Lead Analysis
Average: 8.5
8.3
Account-level Insights
Average: 8.6
8.2
Market Insights
Average: 8.4
Seller Details
Seller
Informa TechTarget
Company Website
Year Founded
1999
HQ Location
Newton, MA
Twitter
@InformaTTGT
26,179 Twitter followers
LinkedIn® Page
www.linkedin.com
1,464 employees on LinkedIn®
Brandwatch Consumer Intelligence
(710)4.4 out of 5
12th Easiest To Use in Marketing Account Intelligence software
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from ove

    Users
    • Analyst
    • Consultant
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 35% Enterprise
    • 34% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Brandwatch Consumer Intelligence Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    58
    Helpful
    30
    Intuitive
    29
    Features
    25
    Dashboards
    24
    Cons
    Limited Features
    20
    Platform Limitations
    19
    Learning Curve
    18
    Data Limitations
    17
    Not Intuitive
    17
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Brandwatch Consumer Intelligence features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.2
    8.0
    Lead Analysis
    Average: 8.5
    8.2
    Account-level Insights
    Average: 8.6
    8.7
    Market Insights
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Brandwatch
    Company Website
    Year Founded
    2007
    HQ Location
    Brighton, East Sussex
    Twitter
    @Brandwatch
    34,312 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    901 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from ove

Users
  • Analyst
  • Consultant
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 35% Enterprise
  • 34% Mid-Market
Brandwatch Consumer Intelligence Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
58
Helpful
30
Intuitive
29
Features
25
Dashboards
24
Cons
Limited Features
20
Platform Limitations
19
Learning Curve
18
Data Limitations
17
Not Intuitive
17
View All Pros and Cons
Brandwatch Consumer Intelligence features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.2
8.0
Lead Analysis
Average: 8.5
8.2
Account-level Insights
Average: 8.6
8.7
Market Insights
Average: 8.4
Seller Details
Seller
Brandwatch
Company Website
Year Founded
2007
HQ Location
Brighton, East Sussex
Twitter
@Brandwatch
34,312 Twitter followers
LinkedIn® Page
www.linkedin.com
901 employees on LinkedIn®
Datanyze
(446)4.1 out of 5
Entry Level Price:$55 per month 90 credi...
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Datanyze helps sales and marketing professionals find and connect with B2B prospects, supplying actionable contact information, including email addresses, direct dial and mobile numbers directly from

    Users
    • Account Executive
    • Sales Development Representative
    Industries
    • Internet
    • Computer Software
    Market Segment
    • 50% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Datanyze Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Accuracy
    1
    Accuracy of Information
    1
    Database Size
    1
    Cons
    Cluttered Layout
    1
    Poor Customer Support
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Datanyze features and usability ratings that predict user satisfaction
    8.5
    Has the product been a good partner in doing business?
    Average: 9.2
    8.0
    Lead Analysis
    Average: 8.5
    8.5
    Account-level Insights
    Average: 8.6
    8.6
    Market Insights
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Datanyze
    Year Founded
    2012
    HQ Location
    San Mateo, CA
    Twitter
    @datanyze
    12,078 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    5 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Datanyze helps sales and marketing professionals find and connect with B2B prospects, supplying actionable contact information, including email addresses, direct dial and mobile numbers directly from

Users
  • Account Executive
  • Sales Development Representative
Industries
  • Internet
  • Computer Software
Market Segment
  • 50% Mid-Market
  • 28% Small-Business
Datanyze Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Accuracy
1
Accuracy of Information
1
Database Size
1
Cons
Cluttered Layout
1
Poor Customer Support
1
View All Pros and Cons
Datanyze features and usability ratings that predict user satisfaction
8.5
Has the product been a good partner in doing business?
Average: 9.2
8.0
Lead Analysis
Average: 8.5
8.5
Account-level Insights
Average: 8.6
8.6
Market Insights
Average: 8.4
Seller Details
Seller
Datanyze
Year Founded
2012
HQ Location
San Mateo, CA
Twitter
@datanyze
12,078 Twitter followers
LinkedIn® Page
www.linkedin.com
5 employees on LinkedIn®
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