Best Marketing Account Intelligence Software for Small Business

Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data — all in one place. Known for its industry-leading B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with unparalleled precision and ease. Trusted by 500,000+ companies, including Autodesk, Cyera, and DocuSign, Apollo is building the number one go-to-market platform to make the sales process intelligent, turnkey, and accessible for all. Visit apollo.io to learn more.

ZoomInfo Sales is a comprehensive sales execution solution designed to empower sales teams by transforming data into actionable insights within a single, unified platform. This innovative tool integrates three core products—ZoomInfo Sales, Copilot, and GTM Workspace—each tailored to enhance the sales process and improve efficiency. The ZoomInfo Sales component stands out as a leading B2B sales prospecting platform, offering access to an extensive database that includes over 70 million direct dial phone numbers, 174 million verified email addresses, and 500 million professional profiles. This wealth of information enables sales professionals to identify and connect with potential clients effectively. Additionally, the platform tracks buyer intent, monitors website visitors, and processes over one billion buying signals each month, ensuring that users have access to timely and relevant data. With a significant annual investment in data quality, ZoomInfo guarantees that the intelligence provided is both accurate and reliable, as it is meticulously verified rather than scraped from unreliable sources. Copilot serves as an AI-driven sales assistant that centralizes critical data and signals, allowing sales representatives to prioritize accounts and uncover opportunities more efficiently. By providing custom account summaries, personalized recommendations, and tailored email communications, Copilot streamlines the research process, saving sellers an estimated 10 hours each week. Its seamless integration with existing CRM systems ensures that users receive real-time alerts on account changes, enabling timely engagement with customers and prospects. GTM Workspace further enhances the sales process by shifting teams from a reactive to a proactive approach. This AI-powered workspace consolidates insights from various systems into a single view, allowing sales professionals to manage their workflows more effectively. AI agents within GTM Workspace conduct account research, generate follow-up tasks, monitor signals, draft outreach communications, and suggest next best actions. This holistic approach ensures that sales teams can operate efficiently, making informed decisions based on comprehensive insights. Overall, ZoomInfo Sales provides a robust solution for sales teams looking to optimize their processes and drive better results. By combining accurate data, AI-driven insights, and streamlined workflows, it enables users to focus on what matters most—building relationships and closing deals.

In today's fast-paced world, real-time, human-to-human engagement is crucial. Did you know that 84% of B2B buyers purchase from the first organization they interact with? Yet, many B2B companies struggle to react quickly to opportunities. Lead Forensics changes the game, enabling businesses to engage with their B2B website visitors faster than ever, right when they're most engaged - while visiting your website. Lead Forensics provides all the intelligence needed to start valuable, relevant, and meaningful conversations in real-time. Identify who your B2B website visitors are, where they come from, what they're looking at, and their stage in your sales pipeline. Route opportunities directly to an Account Manager to delight B2B prospects with proactive engagement. Direct existing B2B prospects to their sales representative and fuel marketing automation with highly engaged new B2B prospects. With Lead Forensics, uncover the potential of the 98% of your B2B website visitors who never inquire with you. Established in 2009, Lead Forensics operates globally with over 60,000 users worldwide. Our team of over 400 dedicated SaaS specialists are in Scottsdale, Atlanta, Portsmouth, Bournemouth and Bristol. Lead Forensics wholly owns our matched IP database—our crown jewels—which sets us apart by providing maximum value to every customer. Our database can identify millions of IP addresses and B2B contacts, ensuring the highest data quality in the industry. Because we own our database, all data is rigorously cleansed and undergoes intensive verification processes. What's under the hood matters, and in side-by-side comparisons, Lead Forensics delivers the highest quality and volume of matched B2B website visitors. Our user-intuitive dashboard offers granular detail and insightful reporting. The result? A solution our customers can trust, with proven ROI and a commitment to delivering industry-leading B2B website visitor intelligence that helps our customers grow.

ZoomInfo Operations is a sophisticated data management solution designed to assist organizations in optimizing their go-to-market (GTM) strategies by effectively managing sales and marketing data. This platform serves as the backbone of the GTM intelligence ecosystem, enabling operations teams to automate the processes of cleaning, enriching, and routing their data. By leveraging a no-code automated data management engine, businesses can establish a robust and unified data foundation that enhances their revenue-generating efforts. Targeted primarily at sales and marketing operations teams, ZoomInfo Operations addresses the common challenges associated with data management. Organizations often struggle with maintaining accurate and up-to-date information, which can hinder their ability to make informed decisions and execute effective marketing campaigns. This solution is particularly beneficial for companies that rely heavily on data-driven strategies and need to ensure that their sales and marketing databases are both clean and comprehensive. One of the standout features of ZoomInfo Operations is its ability to automatically clean and complete sales and marketing data. The platform efficiently deduplicates records, standardizes fields, and fills in missing information, all while maintaining data hygiene. This automation eliminates the need for manual intervention and complex workflows, allowing teams to focus on strategic initiatives rather than getting bogged down by data management tasks. Additionally, ZoomInfo Operations enriches existing databases by integrating with ZoomInfo and over 60 third-party data sources. This capability ensures that organizations have access to fresh contact information, firmographics, technographics, and buying signals, which are crucial for effective targeting and engagement. The seamless flow of enriched data into CRM and marketing automation platforms empowers teams to execute campaigns with greater precision and relevance. Routing engagement-ready data to the appropriate sales representatives is another critical function of ZoomInfo Operations. The platform employs intelligent assignment rules to ensure that every lead, account, and opportunity is directed to the right person at the right time. By infusing essential first-party data into the relevant systems, organizations can enhance their responsiveness and improve overall sales efficiency. This targeted approach not only optimizes the sales process but also fosters better relationships with potential customers, ultimately driving revenue growth.

Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver.

Find leads, engage via email and LinkedIn, manage your sales and more, on autopilot.

Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company.

Adapt.io is your comprehensive lead intelligence platform, offering a suite of powerful tools designed to empower the sales and marketing teams to excel in their efforts. Our platform equips sellers and marketers with the means to generate new leads, personalize engagements, and implement a robust go-to-market strategy. Adapt has an extensive B2B database with over 150 million contacts and 30 million companies, all backed by robust and highly accurate data. Additionally, Adapt offers, - Advance filters to find your ideal buyers - Dynamic lists that push data updates in real-time - Enrichment to keep your data workflows up-to-date - REST API to scale your lead generation and lead enrichment efforts Since our founding in 2017, Adapt.io has been a trusted partner for over 500,000 customers, ranging from high-growth startups to established global enterprises. Join the ranks of our satisfied users and experience the difference that Adapt.io can accelerate your sales and marketing efforts

Bookyourdata is a trusted B2B data provider that empowers sales, marketing, and growth teams with fast access to accurate and verified business contacts. Companies use our platform to buy email lists or build highly targeted custom datasets in real time. With millions of professionals across virtually every sector, Bookyourdata makes it easy to reach the right decision-makers and launch effective outbound campaigns. Our platform offers two powerful options. Users can generate custom email lists using precise filters such as job title, industry, geography, company size, revenue range, technologies used, and more. We also offer pre-built email lists for those who need instant, category-specific data without any manual setup. Both options are delivered instantly and are available for download in a user-friendly format. Data quality is at the core of our service. Every record in our database is triple-verified, ensuring high deliverability rates and reliable outreach performance. This level of accuracy helps teams reduce bounce rates, improve sender reputation, and connect with real, active professionals who drive purchasing decisions. What sets Bookyourdata apart is our pay-as-you-go model, which eliminates the need for subscriptions, contracts, or credit commitments. Users can preview samples before purchasing and only pay for the exact contacts they need. Our transparent pricing and intuitive interface make it easy for teams of all sizes to scale their lead generation efforts efficiently. With more than 250 million B2B contacts across 250 countries, Bookyourdata supports startups, agencies, enterprise brands, and individual professionals looking to accelerate growth. We place strong importance on data compliance, customer satisfaction, responsive support, and a flexible refund policy. Bookyourdata gives you the freedom to source high-quality leads, launch campaigns with confidence, and grow your pipeline at scale.

UpLead is a B2B data provider with real-time verified emails, mobile numbers and intent data. Get access to millions of up-to-date contacts that are easy to find and import into your CRM. Use 50+ search filters like intent data to find in-market buyers who will be your next best customers. Integrate with Salesforce, HubSpot, other leading CRMs and Zapier to automate your workflow. UpLead is trusted by 4,000+ customers and is one-third the cost vs leading sales intelligence platforms. It has consistently been rated #1 by G2 for being Easiest to Use and having the Best ROI.

Foundry Intent combines KickFire's first-party intent data, third-party intent from LeadSift, and Foundry's proprietary publishing and events network to help B2B sales and marketing teams identify which accounts are in-market and take immediate action with intent-driven campaigns. • Intent-based ad targeting -- Reach your most relevant audiences across their buying journeys with Foundry Ads programs. Tailor and optimize your advertising efforts, so every marketing dollar goes further. • Intent-based leads -- Demand gen programs from Foundry target decision makers from your ABM list demonstrating relevant purchase intent signals. Generate leads backed by proven digital engagement with your content that drive greater pipeline conversion. To learn more about Foundry, visit foundryco.com/our-solutions/intent-data/. Note: Many reviews are for KickFire and LeadSift products, which are now built into Foundry Intent.

Clearbit Enrichment instantly appends 100+ data points on a company, its technology, and its employees to every record you own — so you can turn leads into customers sooner. • Integrates seamlessly with HubSpot to automate and optimize your workflows. • Stop missing valuable leads — with immediate context you need to score, route, and speed up the buyer's journey. • Shorten forms: Hide or autofill known fields to increase conversions. • Draw from a reliable, accurate source: Act on fresh business data — optimized with machine learning algorithms and highly trained QA — for not just the Fortune 500 set, but every company with a website. • Clearbit Reveal detects the companies visiting and expressing intent on your site. Easily identify and sync these enriched companies directly to HubSpot

DemandScience helps B2B marketers generate and accelerate pipeline through a fully managed performance marketing solution. We bring together content syndication, digital advertising, compliant data services, web personalization, email outreach, events support, and content creation into one streamlined program designed to make demand generation easier, faster, and more predictable. Behind the scenes, our intelligence layer connects verified buyer data, intent insights, audience behavior, and real-time performance signals so campaigns can reach the right prospects with greater accuracy. Our expert services team plans and executes multi-channel programs on behalf of our customers, acting as an extension of their marketing team to reduce operational lift and drive measurable outcomes. Customers also have access to a centralized reporting hub where they can track campaign performance, understand audience activity, and view recommended next steps powered by AI. With no platform fees and no complex tools to manage, DemandScience removes friction from demand generation, delivering efficient execution, precise audience reach, and reliable pipeline impact across channels.

6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and execute coordinated engagement across digital channels using buyer intent and predictive analytics. The platform is built for B2B organizations with long sales cycles and multi-stakeholder buying processes. Typical users included CMOs, demand generation leaders, ABM managers, marketing operations teams, and revenue operations leaders. 6sense Revenue Marketing is commonly evaluated alongside ABM platforms, buyer intent data providers, and revenue intelligence solutions, but is designed to function as a centralized decision and orchestration layer within the broader go-to-market technology stack. 6sense Revenue Marketing aggregates and analyzes large volumes of first-party and third-party data, including buyer intent signals, website engagement, CRM and marketing automation platform data, firmographics, and technographics. AI-driven models asses account fit, buying stage, engagement behavior, and momentum to determine which accounts are actively researching solutions and how close they are to a purchase decision. These insights are continuously updated, allowing marketers to move beyond static lead scoring and rule-based segmentation. The platform embeds intelligence directly into campaign execution through automated workflows that connect advertising platforms, marketing automation platforms, web experiences, and sales engagement tools. Marketing teams can create dynamic audiences, trigger multi-channel campaigns, and adapt messaging and timing based on real-time buyer behavior. AI-powered agents assist with tasks such as personalized outreach, inbound follow-up, and campaign activation, helping teams scale execution while reducing manual effort. Key capabilities of 6sense Revenue Marketing include: -Buyer intent data and predictive analytics for identifying in-market accounts -Account- and buying-group-level prioritization and segmentation -Automated audience activations across advertising, email, web, and sales tools -Workflow orchestration integrated with CRM and marketing automation platforms -Reporting focused on account engagement, pipeline influence, and revenue impact Common use cases include account-based marketing (ABM/ABX), intent-based demand generation, inbound lead follow-up, pipeline acceleration, and marketing and sales alignment around shared account qualification models. 6sense Revenue Marketing is designed to support revenue-focused marketing execution rather than lead volume optimization. By aligning buyer intent data, predictive prioritization, and cross-channel activation in a single platform, it helps organizations measure marketing effectiveness based on account progression and pipeline contribution instead of surface-level engagement metrics.

SalesIntel is the only pipeline generation platform combining AI, human-verified B2B data, real-time intent signals, and agentic workflows, all in one place. Built for go-to-market teams that want to generate revenue faster, smarter, and with less waste, SalesIntel helps you: - Find in-market buyers using real-time signals - Engage them across channels with verified contact data - Scale outreach that actually converts What sets us apart? We’re the only platform offering both human- and machine-verified contacts, unlimited enrichment credits, and a 90-day refresh cycle, ensuring your CRM and marketing tools are always accurate, up-to-date, and free of data decay. From dynamic ICP building and automated campaigns to programmatic ads, SalesIntel powers every step of your go-to-market strategy. Our always-fresh data spans verified contacts, firmographics, technographics, and intent signals, and seamlessly integrates into the tools your team already uses. With 15+ years of trusted data expertise, SalesIntel is the go-to platform for 1,200+ companies including ServiceTitan, Virtual Intelligence Briefing, Hewlett Packard, IQVIA, Cvent, America First Credit Union, Circle Logistics, Raken, Bloomberg, and Wolters Kluwer.