# Best Marketing Account Intelligence Software for Small Business *By [Julie Jung](https://research.g2.com/insights/author/julie-jung)* Products classified in the overall Marketing Account Intelligence category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Marketing Account Intelligence to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Marketing Account Intelligence category. In addition to qualifying for inclusion in the Marketing Account Intelligence Software category, to qualify for inclusion in the Small Business Marketing Account Intelligence Software category, a product must have at least 10 reviews left by a reviewer from a small business. ## Top Marketing Account Intelligence Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5.0 (8,876 reviews) | Intent-driven B2B prospecting with CRM enrichment | "[A Powerful AI Tool for Inside Sales Success](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-12894485)" | | 2 | [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) | 4.3/5.0 (1,427 reviews) | Intent-driven ABM orchestration across sales and marketing | "[Unifies Intent Data and Account Insights to Drive a More Predictable Pipeline](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12640352)" | | 3 | [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) | 4.4/5.0 (1,131 reviews) | Anonymous website visitor identification for B2B pipeline | "[Lead Forensics Helps Identify High-Intent Visitors and Boost Campaign Effectiveness](https://www.g2.com/survey_responses/lead-forensics-review-11074275)" | | 4 | [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) | 4.5/5.0 (3,395 reviews) | — | "[Amazing Platform That Helps Marketers Bridge the Gap with your Audience](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370)" | | 5 | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5.0 (9,356 reviews) | Buyer-intent account enrichment for outbound prospecting | "[Apollo.io’s All-in-One Sales Platform That Supercharges Efficiency](https://www.g2.com/survey_responses/apollo-io-review-13069391)" | | 6 | [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5.0 (1,942 reviews) | Intent-driven ABM with real-time account orchestration | "[Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility](https://www.g2.com/survey_responses/demandbase-one-review-12742698)" | | 7 | [Crossbeam](https://www.g2.com/products/crossbeam/reviews) | 4.8/5.0 (405 reviews) | Partner account mapping with CRM-synced overlap data | "[Crossbeam: The Engine for Ecosystem-Led Growth](https://www.g2.com/survey_responses/crossbeam-review-13024049)" | | 8 | [Cognism](https://www.g2.com/products/cognism/reviews) | 4.5/5.0 (1,328 reviews) | GDPR-compliant mobile numbers for EMEA prospecting | "[Outstanding European Contact Data Accuracy with Seamless CRM Enrichment](https://www.g2.com/survey_responses/cognism-review-12964529)" | | 9 | [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) | 4.4/5.0 (709 reviews) | Real-time social listening for brand intelligence | "[BrandWatch for your Social Listening needs](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086)" | | 10 | [RocketReach](https://www.g2.com/products/rocketreach/reviews) | 4.4/5.0 (1,354 reviews) | Direct contact discovery with LinkedIn-native extension | "[Efficient Contact Extraction, Needs Higher Email Limit](https://www.g2.com/survey_responses/rocketreach-review-12629219)" | --- ## What Are the Most Common Questions About Marketing Account Intelligence Software? *AI-generated · Last updated: May 26, 2026* ### What most trusted Marketing Account Intelligence by SDRs and marketers based on user reviews? Based on G2 reviews, buyers in this category most often trust platforms that consistently help teams find decision-makers faster, prioritize in-market accounts, and reduce manual prospect research. According to verified users, [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) is frequently described as a go-to tool for prospecting, buying group discovery, CRM-connected workflows, and intent-based targeting. G2 reviewers mention that users value reliable contact sourcing, company insights, and filters that help sales and marketing teams focus outreach more effectively. Reviews also repeatedly note tradeoffs like occasional outdated contact data and a learning curve, but the overall feedback shows strong trust for high-volume prospecting and account research workflows. **Here are some of the top-rated products on G2:** - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) – widely used for prospecting, buying group discovery, intent signals, and CRM-connected outreach - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) – favored for identifying in-market accounts and aligning sales and marketing around shared account insights - [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) – valued for turning website visitor activity into actionable company-level sales opportunities ### Which Marketing Account Intelligence platforms integrate with LinkedIn and export verified email lists for bulk outreach? Based on G2 reviews, several tools in this category are used specifically to connect LinkedIn-based research with verified contact discovery and list building for outreach. According to verified users, Apollo.io is often praised for its LinkedIn extension, list creation, and export workflows, while Cognism is highlighted for its browser extension and access to verified emails and phone data. G2 reviewers mention that GTM Workspace - Powered by ZoomInfo is also used alongside browser extensions and CRM exports to speed prospect research and contact sourcing. Reviewers consistently say these tools help reduce manual searching, though some users still report occasional outdated records or missing contacts that require an extra check before outreach. ### What highest rated Marketing Account Intelligence for solving the challenge of targeting the right accounts and decision-makers? Based on G2 reviews, the strongest products for this challenge help teams narrow large markets into target accounts, surface buying intent, and identify the right contacts within those accounts. G2 reviewers mention that [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) stands out for quickly finding decision-makers, buying groups, and account insights in one workflow. According to verified users, teams use it to improve outreach focus, enrich account research, and avoid guesswork when choosing who to contact. Reviewers also note that intent signals, company filters, and CRM-connected workflows make it easier to move from broad prospecting to targeted account prioritization, even if some data still needs occasional validation. ### What Marketing Account Intelligence most used by SDRs and directors for finding decision-maker emails quickly? Based on G2 reviews, the most commonly referenced tools for quickly finding decision-maker emails combine large contact databases with easy search and export workflows. According to verified users, GTM Workspace - Powered by ZoomInfo is repeatedly used by SDRs for sourcing direct contact details, identifying the right personas, and building lists fast. Apollo.io, Cognism, and RocketReach are also frequently mentioned for quick email discovery, browser extensions, and prospecting workflows. G2 reviewers mention that speed, ease of use, and integration with CRM or LinkedIn-style research are major reasons these tools stay in daily use. At the same time, many reviewers caution that contact accuracy can vary, so teams often validate records before launching outreach. ### What Marketing Account Intelligence that enables focused targeting on high-value prospects instead of broad, unfocused campaigns? Based on G2 reviews, the best-fit tools for focused targeting are the ones that help teams move from generic lead generation to account prioritization using intent, firmographics, and engagement data. According to verified users, 6sense Revenue Marketing is repeatedly used to identify accounts that are actively researching solutions, while Demandbase One is praised for helping teams prioritize the right accounts and align sales and marketing activity. G2 reviewers mention that GTM Workspace - Powered by ZoomInfo also supports sharper targeting through company filters, buying group identification, and intent-driven prospecting. Across reviews, buyers consistently value platforms that reduce wasted outreach and help teams spend more time on accounts that are more likely to engage. ### Which Marketing Account Intelligence tools help teams achieve warm lead targeting over cold outreach campaigns? Based on G2 reviews, teams looking to shift from cold outreach to warmer targeting usually rely on platforms that surface buying intent, website engagement, or account-level research activity. According to verified users, 6sense Revenue Marketing is often used to identify in-market accounts before direct outreach starts. Lead Forensics and Leadfeeder are also mentioned for revealing company visitors and helping teams act on website engagement signals. G2 reviewers mention that GTM Workspace - Powered by ZoomInfo supports warmer prospecting through intent signals, buying group visibility, and account prioritization. The common theme in reviews is that these tools help teams spend less time guessing and more time engaging accounts already showing relevant interest. ### What should marketing teams evaluate when choosing Marketing Account Intelligence for reliable contact information? Based on G2 reviews, marketing teams should look closely at data freshness, regional coverage, CRM integration, search flexibility, and how often users mention the need to verify records. According to verified users, tools are most effective when they combine easy list building with dependable emails, phone numbers, and account context. G2 reviewers mention that support for browser extensions, enrichment workflows, and exports into Salesforce or HubSpot can also make a big difference in day-to-day execution. Reviewers consistently call out that even strong platforms can have outdated contacts, especially in smaller companies, niche industries, or fast-changing roles. Teams should also assess whether the product supports their target regions and buyer personas without creating too much manual cleanup work. ### What is best Marketing Account Intelligence platforms for SDRs and marketers targeting decision-makers at high-value accounts? Based on G2 reviews, buyers usually favor platforms that combine decision-maker discovery, account prioritization, and actionable outreach signals in one workflow. According to verified users, GTM Workspace - Powered by ZoomInfo is a leading choice for SDRs and marketers because it supports buying group discovery, direct contact sourcing, and company-level targeting. G2 reviewers mention that 6sense Revenue Marketing is also highly valued for surfacing in-market accounts, while Lead Forensics helps teams uncover interested companies visiting their sites. Across reviews, the strongest platforms are the ones that help revenue teams focus on high-value accounts instead of broad list building, while still giving enough context to personalize outreach and coordinate sales and marketing efforts. **Here are some of the top-rated products on G2:** - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) – strong for finding decision-makers, buying groups, and account-level prospecting signals - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) – effective for prioritizing high-value, in-market accounts before sales outreach begins - [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) – useful for identifying engaged companies visiting your website and feeding high-interest account targeting ### What Marketing Account Intelligence platforms struggle with outdated contact data requiring verification before use? Based on G2 reviews, outdated contact data is a recurring challenge across many products in this category rather than an issue tied to only one vendor. G2 reviewers mention this concern repeatedly for GTM Workspace - Powered by ZoomInfo, Apollo.io, Cognism, RocketReach, and Lusha, especially when users work in smaller companies, niche markets, or rapidly changing roles. According to verified users, these platforms still deliver value through faster prospecting, enrichment, and account research, but many teams build in an extra validation step before outreach. Reviews commonly point to bounced emails, outdated job changes, or incorrect phone numbers as the main friction, which is why buyers often weigh database depth and workflow speed against verification needs. ### What Marketing Account Intelligence adoption among SDRs and marketing directors managing targeted account campaigns? Based on G2 reviews, adoption among SDRs and marketing leaders is strongest for tools that support both account selection and direct action. According to verified users, SDRs tend to rely on platforms that quickly surface decision-makers, contact details, and intent signals, while marketing directors value account prioritization, campaign targeting, and engagement visibility. G2 reviewers mention GTM Workspace - Powered by ZoomInfo, 6sense Revenue Marketing, and Demandbase One often in workflows tied to targeted account campaigns. Reviews also show adoption of website visitor intelligence tools like Lead Forensics and Leadfeeder when teams want warmer account signals. Overall, buyers favor platforms that give sales and marketing a shared view of which accounts matter and why. ## G2 Grid® for Marketing Account Intelligence Software ![G2 Grid® for Marketing Account Intelligence Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-account-intelligence/grids.png?focus%5B%5D=2831&focus%5B%5D=19743&focus%5B%5D=577&focus%5B%5D=135441&focus%5B%5D=16297&focus%5B%5D=2140&focus%5B%5D=1317902&focus%5B%5D=419) Highlighted products: Lead Forensics, Apollo.io, GTM Workspace - Powered by ZoomInfo, GTM Studio - Powered by ZoomInfo, RocketReach, Brandwatch Consumer Intelligence, Prospeo.io, and Adobe Marketo Engage. Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-account-intelligence/grids.json?focus%5B%5D=lead-forensics&focus%5B%5D=apollo-io&focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=rocketreach&focus%5B%5D=brandwatch-consumer-intelligence&focus%5B%5D=prospeo-io&focus%5B%5D=adobe-marketo-engage&segment=small-business) ## How Many Marketing Account Intelligence Software Products Does G2 Track? **Total Products under this Category:** 122 ### Category Stats (Jul 2026) - **Average Rating**: 4.45/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: INFUSE Demand Accelerator (+2.49%) - Among all products in this category, INFUSE Demand Accelerator recorded the largest rating increase compared to last month *Last updated: July 13, 2026* ## How Does G2 Rank Marketing Account Intelligence Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 54,900+ Authentic Reviews - 122+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Marketing Account Intelligence Software Is Best for Your Use Case? - **Best for Small Businesses:** [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) - **Best for Mid-Market:** [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - **Best for Enterprise:** [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - **Highest User Satisfaction:** [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) - **Best Free Software:** [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) --- **Sponsored** ### Octane11 Octane11 is a B2B-focused data analytics and collaboration platform that connects paid, owned, and earned marketing, sales, and product usage data to drive real business results. We help B2B enterprises with $100M+ in revenue to integrate, enrich, and analyze data across teams, and compare performance to industry benchmarks. Clients leverage Octane11’s out-of-the-box visualizations or deliver enhanced data to the BI tool, CDP, CRM, or other endpoint of their choice. Octane11 truly is the missing link in the B2B data stack that turns siloed data into actionable insights and improved performance at a fraction of the time and cost. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1037&secure%5Bchosen_at%5D=2026-07-13T23%3A34%3A58Z&secure%5Bdisplayable_resource_id%5D=1037&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1037&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1283448&secure%5Bresource_id%5D=1037&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-account-intelligence%2Fsmall-business&secure%5Btoken%5D=28b84726457ce523b2b6421dfa95e51931a7b8d220a72bedb65375308190db65&secure%5Burl%5D=https%3A%2F%2Fwww.octane11.com&secure%5Burl_type%5D=company_website) --- ## What Are the Top-Rated Marketing Account Intelligence Software Products in 2026? ### 1. [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) In today's fast-paced world, real-time, human-to-human engagement is crucial. Did you know that 84% of B2B buyers purchase from the first organization they interact with? Yet, many B2B companies struggle to react quickly to opportunities. Lead Forensics changes the game, enabling businesses to engage with their B2B website visitors faster than ever, right when they're most engaged - while visiting your website. Lead Forensics provides all the intelligence needed to start valuable, relevant, and meaningful conversations in real-time. Identify who your B2B website visitors are, where they come from, what they're looking at, and their stage in your sales pipeline. Route opportunities directly to an Account Manager to delight B2B prospects with proactive engagement. Direct existing B2B prospects to their sales representative and fuel marketing automation with highly engaged new B2B prospects. With Lead Forensics, uncover the potential of the 98% of your B2B website visitors who never inquire with you. Established in 2009, Lead Forensics operates globally with over 60,000 users worldwide. Our team of over 400 dedicated SaaS specialists are in Scottsdale, Atlanta, Portsmouth, Bournemouth and Bristol. Lead Forensics wholly owns our matched IP database - our crown jewels - which sets us apart by providing maximum value to every customer. Our database can identify millions of IP addresses and B2B contacts, ensuring the highest data quality in the industry. Because we own our database, all data is rigorously cleansed and undergoes intensive verification processes. What's under the hood matters, and in side-by-side comparisons, Lead Forensics delivers the highest quality and volume of matched B2B website visitors. Our user-intuitive dashboard offers granular detail and insightful reporting. The result? A solution our customers can trust, with proven ROI and a commitment to delivering industry-leading B2B website visitor intelligence that helps our customers grow. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,131 **How Do G2 Users Rate Lead Forensics?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.2/10) - **Lead Analysis :** 8.7/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.6/10 (Category avg: 8.6/10) - **Market Insights :** 8.6/10 (Category avg: 8.5/10) **Who Is the Company Behind Lead Forensics?** - **Seller:** [Lead Forensics](https://www.g2.com/sellers/lead-forensics) - **Company Website:** https://www.leadforensics.com/ - **Year Founded:** 2009 - **HQ Location:** London - **Twitter:** @LeadForensics (6,413 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2517220/ (799 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Business Development Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 59% Small-Business, 35% Mid-Market #### What Are Lead Forensics's Pros and Cons? **Pros:** - Ease of Use (140 reviews) - Lead Generation (132 reviews) - Helpful (114 reviews) - Customer Support (104 reviews) - Insights (77 reviews) **Cons:** - Lead Quality (35 reviews) - Outdated Contacts (19 reviews) - Incorrect Information (17 reviews) - Missing Information (17 reviews) - Not Intuitive (17 reviews) ### What Do G2 Reviewers Say About Lead Forensics? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Lead Forensics, praising its straightforward setup and reliable platform. - Users value the **personalization features** of Lead Forensics, enhancing lead generation and tracking for effective campaigns. - Users find the **customer support** of Lead Forensics outstanding, with helpful assistance enhancing the user experience significantly. - Users commend the **outstanding customer support** from Lead Forensics, noting helpfulness and excellent communication. - Users value the **real-time insights** into prospective clients' searches, enhancing visibility and understanding of website traffic. **Cons:** - Users note the **inconsistent lead quality** , with many irrelevant leads and issues capturing international traffic effectively. - Users note that **some contacts can be outdated** , impacting their ability to connect with the right individuals. - Users are frustrated by **inaccurate location data** and issues identifying specific company contacts, affecting usability. - Users are frustrated by the **missing information** regarding how businesses found them and specific visitor details. - Users find the interface **not intuitive** , often struggling to locate features and navigate the platform effectively. #### What Are Recent G2 Reviews of Lead Forensics? **"[Lead Forensics Helps Identify High-Intent Visitors and Boost Campaign Effectiveness](https://www.g2.com/survey_responses/lead-forensics-review-11074275)"** **Rating:** 4.5/5.0 stars *— Jake H.* [Read full review](https://www.g2.com/survey_responses/lead-forensics-review-11074275) --- **"[Lead Forensics Makes Prospecting Targeted and Efficient with Excellent Support](https://www.g2.com/survey_responses/lead-forensics-review-13089043)"** **Rating:** 5.0/5.0 stars *— Charly K.* [Read full review](https://www.g2.com/survey_responses/lead-forensics-review-13089043) --- #### What Are G2 Users Discussing About Lead Forensics? - [What is Lead Forensics used for?](https://www.g2.com/discussions/what-is-lead-forensics-used-for) ### 2. [Apollo.io](https://www.g2.com/products/apollo-io/reviews) Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. **Average Rating:** 4.7/5.0 **Total Reviews:** 9,356 **How Do G2 Users Rate Apollo.io?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.2/10) - **Lead Analysis :** 9.0/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.8/10 (Category avg: 8.6/10) - **Market Insights :** 8.8/10 (Category avg: 8.5/10) **Who Is the Company Behind Apollo.io?** - **Seller:** [Apollo.io](https://www.g2.com/sellers/apollo-io) - **Company Website:** https://www.apollo.io/ - **Year Founded:** 2015 - **HQ Location:** San Francisco, CA - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Business Development Manager - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 67% Small-Business, 29% Mid-Market #### What Are Apollo.io's Pros and Cons? **Pros:** - Ease of Use (1587 reviews) - Lead Generation (1349 reviews) - Features (1321 reviews) - Helpful (1317 reviews) - Time-saving (1123 reviews) **Cons:** - Missing Features (559 reviews) - Inaccurate Data (469 reviews) - Learning Curve (458 reviews) - Limited Features (431 reviews) - Data Inaccuracy (420 reviews) ### What Do G2 Reviewers Say About Apollo.io? *AI-generated summary from verified user reviews* **Pros:** - Users find Apollo.io **easy to use** , praising its intuitive UI and seamless integration of features. - Users benefit from **efficient lead generation** with Apollo.io, simplifying outreach and maximizing sales potential. - Users value Apollo.io for its **comprehensive database and seamless LinkedIn integration** , enhancing efficiency in prospecting. - Users find the **mass outbound automation** of Apollo.io incredibly efficient, saving significant time in their outreach efforts. - Users love the **time-saving automation** of Apollo.io, streamlining prospecting and outreach for increased productivity. **Cons:** - Users wish for improved **feature offerings** in Apollo.io, like multiple CRM integrations and better automation options. - Users experience issues with **data inaccuracy** on Apollo.io, requiring manual verification and causing potential outreach errors. - Users criticize the **steep learning curve** of Apollo.io, often finding the UI confusing and unintuitive. - Users express concern over **limited features** , such as CRM integration and sequence restrictions in lower-tier plans. - Users face challenges with **data inaccuracy** , encountering outdated or incorrect contact information that hampers outreach efforts. #### What Are Recent G2 Reviews of Apollo.io? **"[Apollo.io’s All-in-One Sales Platform That Supercharges Efficiency](https://www.g2.com/survey_responses/apollo-io-review-13069391)"** **Rating:** 4.5/5.0 stars *— Sunny S.* [Read full review](https://www.g2.com/survey_responses/apollo-io-review-13069391) --- **"[One Platform for Prospecting, Outreach, and Pipeline Growth](https://www.g2.com/survey_responses/apollo-io-review-12951676)"** **Rating:** 4.5/5.0 stars *— Satya R.* [Read full review](https://www.g2.com/survey_responses/apollo-io-review-12951676) --- #### What Are G2 Users Discussing About Apollo.io? - [What unique capabilities does Apollo.io offer for streamlining sales and marketing workflows?](https://www.g2.com/discussions/what-unique-capabilities-does-apollo-io-offer-for-streamlining-sales-and-marketing-workflows) - 4 comments, 2 upvotes - [What is Apollo.io used for?](https://www.g2.com/discussions/apollo-io-what-is-apollo-io-used-for) - 6 comments, 3 upvotes - [How do I remove my information from Apollo io?](https://www.g2.com/discussions/how-do-i-remove-my-information-from-apollo-io) - 4 comments, 1 upvote - [Is Apollo IO free?](https://www.g2.com/discussions/is-apollo-io-free) - 10 comments, 5 upvotes - [What is Apollo io?](https://www.g2.com/discussions/what-is-apollo-io) - 3 comments, 1 upvote ### 3. [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) Note: GTM Workspace is the upgraded version of ZoomInfo Sales and ZoomInfo Copilot. GTM Workspace is a unified sales execution platform that empowers account executives and account managers to run their entire book of business from a single workspace. By bringing together CRM data, ZoomInfo intelligence, engagement history, and buying signals into one consolidated view, GTM Workspace eliminates the constant context-switching that prevents sellers from doing their best work. At the core of GTM Workspace is an AI assistant that understands the full context of a rep's territory - their accounts, open opportunities, past conversations, and real-time signals - enabling natural language commands that drive real action. Sellers can instantly prepare for meetings, monitor account health, prioritize pipeline, and identify the best prospects to pursue, all without leaving a single interface. GTM Workspace integrates directly with Salesforce, maintaining bidirectional, real-time sync so CRM data stays current automatically. Flexible, spreadsheet-style Views allow reps to slice and analyze their accounts, contacts, leads, and opportunities exactly the way they work - with ZoomInfo firmographic, technographic, and intent data enriched directly alongside CRM fields. Purpose-built for the way modern sales teams operate, GTM Workspace requires no training, no agent building, and no engineering projects. It works immediately out of the box, delivering day-one value on top of the data foundation teams already rely on. The result: sellers spend less time stitching together information across disconnected tools and more time doing what they do best - building relationships and closing deals. **Average Rating:** 4.5/5.0 **Total Reviews:** 8,876 **How Do G2 Users Rate GTM Workspace - Powered by ZoomInfo?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.2/10) - **Lead Analysis :** 8.4/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.5/10 (Category avg: 8.6/10) - **Market Insights :** 8.4/10 (Category avg: 8.5/10) **Who Is the Company Behind GTM Workspace - Powered by ZoomInfo?** - **Seller:** [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) - **Company Website:** https://www.zoominfo.com/ - **Year Founded:** 2000 - **HQ Location:** Vancouver, WA - **Twitter:** @ZoomInfo (23,515 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zoominfo/ (4,221 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 48% Mid-Market, 26% Enterprise #### What Are GTM Workspace - Powered by ZoomInfo's Pros and Cons? **Pros:** - Contact Information (353 reviews) - Ease of Use (349 reviews) - Data Accuracy (325 reviews) - Features (290 reviews) - Lead Generation (280 reviews) **Cons:** - Inaccurate Data (205 reviews) - Outdated Data (203 reviews) - Outdated Contacts (186 reviews) - Data Inaccuracy (161 reviews) - Outdated Information (155 reviews) ### What Do G2 Reviewers Say About GTM Workspace - Powered by ZoomInfo? *AI-generated summary from verified user reviews* **Pros:** - Users find **invaluable contact information** on potential buyers in the C suite, enhancing their sales strategies effectively. - Users find the **ease of use** of GTM Workspace invaluable for gaining insights and enhancing their sales process. - Users appreciate the **data accuracy** of GTM Workspace, enhancing their ability to find valuable prospects effortlessly. - Users value the **bulk data download** feature for its efficiency in generating leads in their specific industry. - Users value the **effective lead generation** capabilities of GTM Workspace, significantly boosting their sales and prospecting efficiency. **Cons:** - Users face challenges with **inaccurate data** , including unassigned numbers and outdated contact information, impacting their outreach efforts. - Users often face **outdated data** issues in contacts, leading them to seek alternative solutions for accurate information. - Users often face issues with **outdated contacts** , making it challenging to access accurate and current information. - Users face issues with **data inaccuracy** , such as incorrect contact locations and unassigned numbers impacting their experience. - Users often face **outdated information** regarding contacts, leading to frustration and reliance on alternative services for accuracy. #### What Are Recent G2 Reviews of GTM Workspace - Powered by ZoomInfo? **"[A Powerful AI Tool for Inside Sales Success](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-12894485)"** **Rating:** 4.5/5.0 stars *— Raju S.* [Read full review](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-12894485) --- **"[ZoomInfo GTM Workspace: Fast, Accurate Data and Strong ROI for Channel Prospecting](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-12893195)"** **Rating:** 5.0/5.0 stars *— Lannie L.* [Read full review](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-12893195) --- #### What Are G2 Users Discussing About GTM Workspace - Powered by ZoomInfo? - [How does ZoomInfo SalesOS empower sales teams to achieve better results through data-driven insights?](https://www.g2.com/discussions/how-does-zoominfo-salesos-empower-sales-teams-to-achieve-better-results-through-data-driven-insights) - 3 comments, 1 upvote - [What is ZoomInfo SalesOS used for?](https://www.g2.com/discussions/what-is-zoominfo-salesos-used-for) - 3 comments, 1 upvote - [Is ZoomInfo legal?](https://www.g2.com/discussions/is-zoominfo-legal) - 6 comments, 1 upvote - [Who are ZoomInfo's top 3 competitors?](https://www.g2.com/discussions/who-are-zoominfo-s-top-3-competitors) - 4 comments, 2 upvotes - [How does ZoomInfo get my details?](https://www.g2.com/discussions/how-does-zoominfo-get-my-details) - 2 comments, 1 upvote ### 4. [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) Note: GTM Studio is the upgraded version of ZoomInfo Marketing and ZoomInfo Operations. GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace so plays fire automatically, moments aren't missed, and reps always know what to do next. Designed for RevOps and marketing teams, GTM Studio eliminates tool sprawl by connecting CRM, marketing, sales, and third-party data into a single live canvas - giving every team a complete, AI-ready view of their market. At the core of GTM Studio is built-in waterfall enrichment that automatically fills in missing contact and account data across 25+ vendors, so the data powering every play is always complete and actionable. AI-powered insights surface buying signals in real time, helping teams respond to in-market buyers in under five minutes - before competitors have even pulled a list. Every insight is grounded in your ICP, so GTM decisions are faster, sharper, and more informed. GTM Studio is built for speed to execution. A library of pre-built plays - including inbound acceleration, champion tracking, and competitive displacement - can be launched in a single click, with no tickets, no engineering support, and no waiting. Custom plays can be designed, tested, and scaled without code or developer involvement, compressing what used to take weeks into minutes. Specialized AI agents handle enrichment, scoring, routing, and message creation automatically, so teams stay focused on results rather than operations. GTM Studio integrates with the tools revenue teams already rely on - Salesforce, HubSpot, Salesloft, Gong, Slack, and 50+ more - ensuring signals flow freely across the stack and execution happens without friction. Built-in analytics measure what's working in real time, while automated workflows and alerts keep teams responsive to every change in GTM data. The result is a GTM motion that runs on its own - where top-performing teams launch more than 50 plays per quarter, expansion campaigns that once took three weeks go live in 30 minutes, and every seller always knows exactly where to focus next. **Average Rating:** 4.5/5.0 **Total Reviews:** 3,395 **How Do G2 Users Rate GTM Studio - Powered by ZoomInfo?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.2/10) - **Lead Analysis :** 7.8/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.5/10 (Category avg: 8.6/10) - **Market Insights :** 8.3/10 (Category avg: 8.5/10) **Who Is the Company Behind GTM Studio - Powered by ZoomInfo?** - **Seller:** [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) - **Company Website:** https://www.zoominfo.com/ - **Year Founded:** 2000 - **HQ Location:** Vancouver, WA - **Twitter:** @ZoomInfo (23,515 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zoominfo/ (4,221 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 63% Mid-Market, 24% Enterprise #### What Are GTM Studio - Powered by ZoomInfo's Pros and Cons? **Pros:** - Features (28 reviews) - Lead Generation (27 reviews) - Ease of Use (25 reviews) - Data Accuracy (21 reviews) - Data Quality (21 reviews) **Cons:** - Expensive (17 reviews) - Data Inaccuracy (13 reviews) - Cost (12 reviews) - Complexity (10 reviews) - Learning Curve (10 reviews) ### What Do G2 Reviewers Say About GTM Studio - Powered by ZoomInfo? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **reliable B2B contact data** and effective filtering options that enhance targeted prospecting and campaign efficiency. - Users value the **accuracy of data and intent signals** , enhancing effective targeting and demand generation campaigns. - Users find the **ease of use** of GTM Studio beneficial for lead enrichment and effective segmentation. - Users appreciate the **reliable and accurate B2B contact data** from GTM Studio, enhancing targeted prospecting and campaign efficiency. - Users value the **high-quality B2B contact data** in GTM Studio, enhancing targeted outreach and campaign efficiency. **Cons:** - Users find the **pricing too high** for smaller teams, making it less accessible for those on a budget. - Users experience **data inaccuracy** , with outdated information and missing data for niche roles hindering effectiveness. - Users find the **pricing to be high** , making it less accessible for smaller teams with limited budgets. - Users often find the **platform complex** , requiring training and internal processes to navigate effectively. - Users find the **learning curve steep** initially due to the platform’s complexity and extensive features. #### What Are Recent G2 Reviews of GTM Studio - Powered by ZoomInfo? **"[Amazing Platform That Helps Marketers Bridge the Gap with your Audience](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370)"** **Rating:** 5.0/5.0 stars *— Verified User in Hospital & Health Care* [Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370) --- **"[Account Exectuive](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756)"** **Rating:** 5.0/5.0 stars *— Alex P.* [Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756) --- #### What Are G2 Users Discussing About GTM Studio - Powered by ZoomInfo? - [What impact has Chorus by ZoomInfo had on the enhancement of sales conversations and customer insights?](https://www.g2.com/discussions/what-impact-has-chorus-by-zoominfo-had-on-the-enhancement-of-sales-conversations-and-customer-insights) - [What is Chorus.ai used for?](https://www.g2.com/discussions/what-is-chorus-ai-used-for) - [What is ZoomInfo MarketingOS used for?](https://www.g2.com/discussions/what-is-zoominfo-marketingos-used-for) - [What are ZoomInfo scoops?](https://www.g2.com/discussions/what-are-zoominfo-scoops) - [What information does ZoomInfo provide?](https://www.g2.com/discussions/what-information-does-zoominfo-provide) ### 5. [RocketReach](https://www.g2.com/products/rocketreach/reviews) Fuel Your Outreach with Speed and Precision RocketReach helps grow your business with the simplest lead intelligence and engagement solution in the world. With continuous updates of our data quality and verification processes, our users have up-to-date access to the most accurate contact information and signals on when best to engage. Create automated workflows to discover and engage with prospects in just a few clicks with RocketReach Autopilot and Sequences Create Targeted Sales Prospecting Strategies Save time, target the right contacts and personalize your outreach. With RocketReach, Sales teams increase efficiency and have higher response rates for their prospecting efforts. Fill Your Pipelines Marketing teams use RocketReach to create targeted contact lists with Intent Data that don’t hurt your deliverability. Secure Top Talent Faster Whether you’re searching for specialized skill sets or high-demand senior candidates, learn why the Top 5 US Executive Recruiting Firms and Global Tech firms use RocketReach. RocketReach for Healthcare Finding contact data for healthcare providers is extremely challenging. RocketReach has accurate contact information for millions of professionals working in hospitals, healthcare administration, healthcare technology, and more. RocketReach lets you create contact and company lists with the world's largest and most accurate contact database and lead intelligence platform. Try it for free today. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,354 **How Do G2 Users Rate RocketReach?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.2/10) - **Lead Analysis :** 8.1/10 (Category avg: 8.5/10) - **Account-level Insights :** 7.2/10 (Category avg: 8.6/10) - **Market Insights :** 7.4/10 (Category avg: 8.5/10) **Who Is the Company Behind RocketReach?** - **Seller:** [RocketReach](https://www.g2.com/sellers/rocketreach) - **Company Website:** https://rocketreach.co - **Year Founded:** 2016 - **HQ Location:** Brooklyn, NY - **Twitter:** @RocketReachCo (3,422 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18097967/ (95 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder, Business Development Manager - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 66% Small-Business, 24% Mid-Market #### What Are RocketReach's Pros and Cons? **Pros:** - Contact Information (273 reviews) - Ease of Use (266 reviews) - Accuracy (133 reviews) - Accurate Data (127 reviews) - Data Accuracy (113 reviews) **Cons:** - Inaccurate Data (115 reviews) - Outdated Contacts (110 reviews) - Outdated Data (87 reviews) - Outdated Information (85 reviews) - Missing Information (75 reviews) ### What Do G2 Reviewers Say About RocketReach? *AI-generated summary from verified user reviews* **Pros:** - Users find it easy to access **comprehensive contact information** with RocketReach, enhancing their prospecting efforts effectively. - Users highlight the **ease of use** of RocketReach, making contact finding quick and efficient with minimal setup. - Users praise the **high accuracy** of RocketReach, noting its ability to deliver precise contact information effectively. - Users value the **accurate and up-to-date data** from RocketReach, enhancing their outreach effectiveness and business opportunities. - Users love the **high accuracy** of RocketReach, providing reliable contact details and reducing bounced emails significantly. **Cons:** - Users find **inaccurate data** in RocketReach frustrating, as outdated contacts can complicate outreach efforts. - Users are frustrated by the **outdated contacts** in RocketReach, leading to confusion over accurate information and roles. - Users often face **outdated data** in RocketReach, leading to confusion and ineffective outreach attempts. - Users experience **outdated information** in RocketReach, leading to misdirected communications and wasted credits on incorrect contacts. - Users express concern over **missing information** , particularly insufficient contact data and outdated leads in RocketReach. #### What Are Recent G2 Reviews of RocketReach? **"[Fast, Easy-to-Use Contact Data with High Accuracy and Wide Coverage](https://www.g2.com/survey_responses/rocketreach-review-12665800)"** **Rating:** 4.0/5.0 stars *— Hillal A.* [Read full review](https://www.g2.com/survey_responses/rocketreach-review-12665800) --- **"[Efficient Contact Extraction, Needs Higher Email Limit](https://www.g2.com/survey_responses/rocketreach-review-12629219)"** **Rating:** 4.0/5.0 stars *— Ronald D.* [Read full review](https://www.g2.com/survey_responses/rocketreach-review-12629219) --- #### What Are G2 Users Discussing About RocketReach? - [What is RocketReach used for?](https://www.g2.com/discussions/rocketreach-what-is-rocketreach-used-for) - [How do I remove my information from RocketReach?](https://www.g2.com/discussions/how-do-i-remove-my-information-from-rocketreach) - [How much does RocketReach cost?](https://www.g2.com/discussions/how-much-does-rocketreach-cost) - 4 comments, 1 upvote - [Is RocketReach good?](https://www.g2.com/discussions/is-rocketreach-good) - 4 comments - [What is RocketReach used for?](https://www.g2.com/discussions/what-is-rocketreach-used-for) - 2 comments ### 6. [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company. **Average Rating:** 4.4/5.0 **Total Reviews:** 709 **How Do G2 Users Rate Brandwatch Consumer Intelligence?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.2/10) - **Lead Analysis :** 8.0/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.2/10 (Category avg: 8.6/10) - **Market Insights :** 8.7/10 (Category avg: 8.5/10) **Who Is the Company Behind Brandwatch Consumer Intelligence?** - **Seller:** [Brandwatch](https://www.g2.com/sellers/brandwatch) - **Company Website:** https://www.brandwatch.com - **Year Founded:** 2007 - **HQ Location:** Brighton, East Sussex - **Twitter:** @Brandwatch (34,219 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/451367/ (832 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Analyst, Consultant - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 35% Enterprise, 34% Mid-Market #### What Are Brandwatch Consumer Intelligence's Pros and Cons? **Pros:** - Ease of Use (50 reviews) - Helpful (31 reviews) - Intuitive (28 reviews) - User Interface (24 reviews) - Dashboards (22 reviews) **Cons:** - Learning Curve (18 reviews) - Limited Features (18 reviews) - Data Inaccuracy (16 reviews) - Not Intuitive (16 reviews) - Platform Limitations (16 reviews) ### What Do G2 Reviewers Say About Brandwatch Consumer Intelligence? *AI-generated summary from verified user reviews* **Pros:** - Users find Brandwatch Consumer Intelligence **easy to use** , benefiting from its intuitive design and helpful customer support. - Users appreciate the **transformative insights** from Brandwatch Consumer Intelligence, enhancing understanding of consumer behavior and market trends. - Users find the **intuitive interface** of Brandwatch Consumer Intelligence easy to navigate, enhancing their data analysis experience. - Users appreciate the **intuitive user interface** of Brandwatch Consumer Intelligence, which enhances their ability to analyze data effectively. - Users appreciate the **intuitive and customizable dashboards** of Brandwatch, which effectively communicate insights and trends. **Cons:** - Users experience a **steep learning curve** with Brandwatch Consumer Intelligence, which requires time to master its extensive features. - Users find the **limited features** of Brandwatch frustrating, highlighting issues like slow queries and restricted platform coverage. - Users express concerns over **data inaccuracy** , particularly with sentiment analysis and limitations in niche data coverage. - Users find Brandwatch Consumer Intelligence to be **not intuitive** , leading to confusion during setup and navigation challenges. - Users experience **platform limitations** with Brandwatch, including caps on exports and difficulties in content parsing. #### What Are Recent G2 Reviews of Brandwatch Consumer Intelligence? **"[BrandWatch for your Social Listening needs](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086)"** **Rating:** 4.5/5.0 stars *— Francisco O.* [Read full review](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086) --- **"[Integration of accounts and queries to obtain more data and create reports](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12982834)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12982834) --- #### What Are G2 Users Discussing About Brandwatch Consumer Intelligence? - [What does Brandwatch do?](https://www.g2.com/discussions/what-does-brandwatch-do) - 1 comment - [Is brandwatch free?](https://www.g2.com/discussions/is-brandwatch-free) - 1 comment - [How much does brandwatch cost?](https://www.g2.com/discussions/how-much-does-brandwatch-cost) - [What is brandwatch used for?](https://www.g2.com/discussions/what-is-brandwatch-used-for) - 2 comments ### 7. [Prospeo.io](https://www.g2.com/products/prospeo-io/reviews) Prospeo is a B2B sales intelligence and data enrichment platform that helps revenue teams find verified contacts, build targeted prospect lists, and push clean data directly into their sales workflows. Unlike legacy providers that charge six-figure contracts for stale data, Prospeo delivers enterprise-grade accuracy at a fraction of the cost — with every email and mobile number verified before delivery. Prospeo serves sales development representatives, account executives, outbound agencies, founders, and revenue operations teams at B2B organizations of all sizes. Teams use Prospeo to build high-quality lead lists, enrich CRM and CSV records in bulk, and eliminate the manual data cleanup that slows down outbound execution. Key capabilities include: Data and targeting: Access to 300M+ verified profiles, 143M verified emails, and 125M+ verified mobile numbers, filtered through 30+ advanced search dimensions including buyer intent, technographics, headcount growth by department, job change tracking, funding stage, and revenue range. Enrichment and data quality: Bulk enrichment of CRM records and CSVs with 50+ verified data points per contact. Prospeo's proprietary 5-step verification process delivers 98% data accuracy, and credits are only charged for verified results — no spend wasted on stale or not-found contacts. Prospecting and list building: Tools to search, filter, and export targeted prospect lists in seconds. A Chrome extension captures verified contact data directly from LinkedIn, company websites, GitHub, and Twitter without leaving the browser. Integrations and API: Native HubSpot and Salesforce integrations, plus connections to Clay, Zapier, and Instantly. A developer-friendly Search and Enrich API delivers clean JSON responses with millisecond latency and 99.99% uptime, making it easy to embed Prospeo into any existing sales stack. Data freshness: The entire database is refreshed on a weekly 7-day cycle — compared to the monthly or quarterly refreshes typical of legacy platforms — ensuring fewer bounced emails, fewer disconnected numbers, and less time spent on outdated records. By combining verified data, real-time enrichment, and direct CRM integration in one platform, Prospeo is designed to eliminate the gap between list building and outbound execution. This helps teams improve deliverability, increase connect rates, and spend more time selling instead of fixing data. **Average Rating:** 4.6/5.0 **Total Reviews:** 378 **How Do G2 Users Rate Prospeo.io?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.2/10) - **Lead Analysis :** 9.2/10 (Category avg: 8.5/10) - **Account-level Insights :** 10.0/10 (Category avg: 8.6/10) - **Market Insights :** 10.0/10 (Category avg: 8.5/10) **Who Is the Company Behind Prospeo.io?** - **Seller:** [Prospeo](https://www.g2.com/sellers/prospeo) - **Company Website:** https://www.prospeo.io - **Year Founded:** 2019 - **HQ Location:** Toronto, CA - **LinkedIn® Page:** http://www.linkedin.com/company/prospeo-radom (31 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder, Business Development Executive - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 86% Small-Business, 11% Mid-Market #### What Are Prospeo.io's Pros and Cons? **Pros:** - Data Accuracy (13 reviews) - Ease of Use (13 reviews) - Customer Support (11 reviews) - Lead Generation (11 reviews) - Accuracy (9 reviews) **Cons:** - Expensive (5 reviews) - Limited Credits (3 reviews) - Verification Issues (3 reviews) - Inaccuracy (2 reviews) - LinkedIn Integration (2 reviews) ### What Do G2 Reviewers Say About Prospeo.io? *AI-generated summary from verified user reviews* **Pros:** - Users value the **data accuracy** of Prospeo.io, enhancing outreach effectiveness and reducing bounce rates significantly. - Users love the **ease of use** of Prospeo.io, finding it user-friendly and efficient for lead generation. - Users appreciate the **fast and helpful customer support** from Prospeo, ensuring they maximize the tool's potential. - Users love how **user-friendly and powerful** Prospeo makes lead generation, enhancing their sales processes and results. - Users value the **accuracy** of Prospeo.io for its reliable email verification, boosting outreach success and response rates. **Cons:** - Users cite **expensive fees** for Prospeo.io, struggling with costs despite limited functionality and unsatisfactory support. - Users express frustration with **limited credits** that don’t roll over, wasting resources and hindering lead generation efforts. - Users report significant **verification issues** , causing frustration and inefficiencies in lead generation and email outreach efforts. - Users find the **inaccuracy** of Prospeo.io concerning, suggesting reliance on multiple providers for better results. - Users find the lack of **LinkedIn Recruiter integration** a limitation that hinders functionality and efficiency. #### What Are Recent G2 Reviews of Prospeo.io? **"[Prospeo.io Makes Finding and Verifying Business Emails Fast and Easy](https://www.g2.com/survey_responses/prospeo-io-review-13077872)"** **Rating:** 5.0/5.0 stars *— Olivia K.* [Read full review](https://www.g2.com/survey_responses/prospeo-io-review-13077872) --- **"[Accurate Email Verification and Effortless Prospecting with Prospeo.io](https://www.g2.com/survey_responses/prospeo-io-review-13083764)"** **Rating:** 5.0/5.0 stars *— Lily G.* [Read full review](https://www.g2.com/survey_responses/prospeo-io-review-13083764) --- ### 8. [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver. **Average Rating:** 4.1/5.0 **Total Reviews:** 3,025 **How Do G2 Users Rate Adobe Marketo Engage?** - **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.2/10) - **Lead Analysis :** 8.3/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.2/10 (Category avg: 8.6/10) - **Market Insights :** 8.3/10 (Category avg: 8.5/10) **Who Is the Company Behind Adobe Marketo Engage?** - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Company Website:** https://adobe.com - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe (956,842 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Marketing Operations Manager - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 54% Mid-Market, 25% Enterprise #### What Are Adobe Marketo Engage's Pros and Cons? **Pros:** - Ease of Use (192 reviews) - Automation (185 reviews) - Features (142 reviews) - Integrations (129 reviews) - Marketing Automation (119 reviews) **Cons:** - Learning Curve (176 reviews) - Steep Learning Curve (135 reviews) - Not Intuitive (108 reviews) - Complexity (99 reviews) - Expensive (87 reviews) ### What Do G2 Reviewers Say About Adobe Marketo Engage? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Adobe Marketo Engage, enabling effective campaign automation and seamless tool integration. - Users value the **extensive automation capabilities** of Adobe Marketo Engage, enhancing efficient engagement and workflow management. - Users value the **seamless integration and advanced personalization** features for effective and automated marketing campaigns. - Users appreciate the **strong integration capabilities** of Marketo Engage, enhancing their productivity and tool efficiency. - Users value the **efficacy of marketing automation** in Adobe Marketo Engage, enhancing campaign personalization and optimization significantly. **Cons:** - Users find the **learning curve steep** in Adobe Marketo Engage, making it challenging to navigate its complex features. - Users find the software has a **steep learning curve** , making it challenging for those unfamiliar with marketing automation tools. - Users find Adobe Marketo Engage **not intuitive** , as its UI feels outdated and isn't friendly for new users. - Users face **complexity challenges** with campaign and file management in Adobe Marketo Engage, requiring significant investment in time and learning. - Users find Marketo Engage to be **extremely expensive** , affecting accessibility and value compared to competitors. #### What Are Recent G2 Reviews of Adobe Marketo Engage? **"[The Most Powerful Marketing Operations & Automation Tool](https://www.g2.com/survey_responses/adobe-marketo-engage-review-8166383)"** **Rating:** 5.0/5.0 stars *— Robyn H.* [Read full review](https://www.g2.com/survey_responses/adobe-marketo-engage-review-8166383) --- **"[Scalable, Flexible Platform for Complex Marketing Automation](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708)"** **Rating:** 4.0/5.0 stars *— Lindsay C.* [Read full review](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708) --- #### What Are G2 Users Discussing About Adobe Marketo Engage? - [How does Adobe Marketo Engage enable marketers to create more personalized and effective marketing campaigns?](https://www.g2.com/discussions/how-does-adobe-marketo-engage-enable-marketers-to-create-more-personalized-and-effective-marketing-campaigns) - 1 comment - [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) - 2 comments, 2 upvotes - [What is Marketo Sales Connect (formerly ToutApp) used for?](https://www.g2.com/discussions/what-is-marketo-sales-connect-formerly-toutapp-used-for) - [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) - 2 comments - [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) - 3 comments ### 9. [Adapt](https://www.g2.com/products/adapt-adapt/reviews) Adapt.io is your comprehensive lead intelligence platform, offering a suite of powerful tools designed to empower the sales and marketing teams to excel in their efforts. Our platform equips sellers and marketers with the means to generate new leads, personalize engagements, and implement a robust go-to-market strategy. Adapt has an extensive B2B database with over 150 million contacts and 30 million companies, all backed by robust and highly accurate data. Additionally, Adapt offers, - Advance filters to find your ideal buyers - Dynamic lists that push data updates in real-time - Enrichment to keep your data workflows up-to-date - REST API to scale your lead generation and lead enrichment efforts Since our founding in 2017, Adapt.io has been a trusted partner for over 500,000 customers, ranging from high-growth startups to established global enterprises. Join the ranks of our satisfied users and experience the difference that Adapt.io can accelerate your sales and marketing efforts **Average Rating:** 4.6/5.0 **Total Reviews:** 2,630 **How Do G2 Users Rate Adapt?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.2/10) - **Lead Analysis :** 8.4/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.2/10 (Category avg: 8.6/10) - **Market Insights :** 8.2/10 (Category avg: 8.5/10) **Who Is the Company Behind Adapt?** - **Seller:** [Adapt](https://www.g2.com/sellers/adapt) - **Year Founded:** 2016 - **HQ Location:** Coimbatore, Tamil Nadu - **Twitter:** @Adapt_io (492 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/14460031/ (28 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Business Development Manager, Business Development Executive - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 64% Small-Business, 28% Mid-Market #### What Are Adapt's Pros and Cons? **Pros:** - Ease of Use (71 reviews) - Contact Information (59 reviews) - Helpful (38 reviews) - Lead Generation (34 reviews) - Data Accuracy (30 reviews) **Cons:** - Limited Credits (34 reviews) - Credit Limitations (24 reviews) - Limited Contacts (18 reviews) - Plan Limitations (16 reviews) - Email Issues (14 reviews) ### What Do G2 Reviewers Say About Adapt? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** of Adapt, appreciating its efficient functionality and easy email generation. - Users find **contact information collection** highly effective, enjoying its user-friendly interface for targeted email outreach. - Users find Adapt to be **extremely helpful** , consistently surpassing expectations with its reliable performance and outstanding customer support. - Users value the **quality targeted leads** from Adapt, consistently surpassing other databases in performance and accuracy. - Users value the **data accuracy** of Adapt, consistently outperforming other platforms in validity and deliverability. **Cons:** - Users find the **limited credits** of Adapt restrictive, especially for those needing extensive prospecting capabilities. - Users experience **credit limitations** that affect accessibility and lead to browser lag during usage. - Users find the **limited contacts** in Adapt restricting, affecting their ability to gather sufficient leads. - Users express frustration over **plan limitations** , noting insufficient credits and restrictions on mailboxes and companies. - Users experience **email issues** with incorrect addresses, impacting communication and reliance on reliable leads. #### What Are Recent G2 Reviews of Adapt? **"[Adapt.io Combines Data and Sales Intelligence to Drive Faster, Smarter Decisions](https://www.g2.com/survey_responses/adapt-review-12929253)"** **Rating:** 4.0/5.0 stars *— Karthick P.* [Read full review](https://www.g2.com/survey_responses/adapt-review-12929253) --- **"[Intuitive Interface and Top-Notch Data Accuracy You Can Trust](https://www.g2.com/survey_responses/adapt-review-12714380)"** **Rating:** 4.5/5.0 stars *— Vidur S.* [Read full review](https://www.g2.com/survey_responses/adapt-review-12714380) --- ### 10. [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,942 **How Do G2 Users Rate Demandbase One?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.2/10) - **Lead Analysis :** 8.2/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.6/10 (Category avg: 8.6/10) - **Market Insights :** 8.4/10 (Category avg: 8.5/10) **Who Is the Company Behind Demandbase One?** - **Seller:** [Demandbase](https://www.g2.com/sellers/demandbase) - **Company Website:** https://www.demandbase.com - **Year Founded:** 2005 - **HQ Location:** San Francisco, CA - **Twitter:** @Demandbase (21,346 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/89759/ (987 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Business Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 48% Mid-Market, 32% Enterprise #### What Are Demandbase One's Pros and Cons? **Pros:** - Ease of Use (211 reviews) - Lead Generation (190 reviews) - Insights (184 reviews) - Features (166 reviews) - Intent Data (159 reviews) **Cons:** - Learning Curve (86 reviews) - Steep Learning Curve (72 reviews) - Complexity (63 reviews) - Learning Difficulty (61 reviews) - Difficult Learning (60 reviews) ### What Do G2 Reviewers Say About Demandbase One? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **user-friendly interface** of Demandbase One, enabling quick and efficient campaign launches. - Users appreciate the **robust lead generation tools** within Demandbase One, enhancing targeting and analytics for improved marketing strategies. - Users appreciate the **variety of integrated tools** in Demandbase One, enhancing account visibility and streamlined marketing efforts. - Users value the **seamless integration** of Demandbase One with CRM, enhancing efficiency and targeted audience building. - Users value the **comprehensive intent data** from Demandbase One, enhancing decision-making and targeting strategies effectively. **Cons:** - Users often find a **steep learning curve** with Demandbase One, making it challenging to fully utilize its features. - Users find the **steep learning curve** of Demandbase One frustrating, requiring substantial training to master the features. - Users find the **complexity of reporting and customization** options a challenge, despite the helpful customer support available. - Users find the **learning difficulty** of Demandbase One challenging, especially for those unfamiliar with ABM platforms. - Users find Demandbase One's **difficult learning curve** off-putting, requiring significant time and effort to master effectively. #### What Are Recent G2 Reviews of Demandbase One? **"[Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility](https://www.g2.com/survey_responses/demandbase-one-review-12742698)"** **Rating:** 4.0/5.0 stars *— Nijat I.* [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12742698) --- **"[Powerful Intent Data and Account Insights for B2B Account Prioritization](https://www.g2.com/survey_responses/demandbase-one-review-12823589)"** **Rating:** 4.5/5.0 stars *— Himanshu J.* [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12823589) --- #### What Are G2 Users Discussing About Demandbase One? - [As a beginner, how do I effectively use Demandbase One's account-based marketing feature for targeted campaigns?](https://www.g2.com/discussions/as-a-beginner-how-do-i-effectively-use-demandbase-one-s-account-based-marketing-feature-for-targeted-campaigns) - 1 upvote - [What is Demandbase ABM/ABX Cloud used for?](https://www.g2.com/discussions/what-is-demandbase-abm-abx-cloud-used-for) - [What does Insideview Data Integrity do?](https://www.g2.com/discussions/what-does-insideview-data-integrity-do) - [What is the use of Insideview Data Integrity?](https://www.g2.com/discussions/what-is-the-use-of-insideview-data-integrity) - [What does inside view do?](https://www.g2.com/discussions/what-does-inside-view-do) ### 11. [Foundry Intent](https://www.g2.com/products/foundry-intent/reviews) Foundry Intent combines KickFire's first-party intent data, third-party intent from LeadSift, and Foundry's proprietary publishing and events network to help B2B sales and marketing teams identify which accounts are in-market and take immediate action with intent-driven campaigns. • Intent-based ad targeting -- Reach your most relevant audiences across their buying journeys with Foundry Ads programs. Tailor and optimize your advertising efforts, so every marketing dollar goes further. • Intent-based leads -- Demand gen programs from Foundry target decision makers from your ABM list demonstrating relevant purchase intent signals. Generate leads backed by proven digital engagement with your content that drive greater pipeline conversion. To learn more about Foundry, visit foundryco.com/our-solutions/intent-data/. Note: Many reviews are for KickFire and LeadSift products, which are now built into Foundry Intent. **Average Rating:** 4.3/5.0 **Total Reviews:** 144 **How Do G2 Users Rate Foundry Intent?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.2/10) - **Lead Analysis :** 9.3/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.8/10 (Category avg: 8.6/10) - **Market Insights :** 9.4/10 (Category avg: 8.5/10) **Who Is the Company Behind Foundry Intent?** - **Seller:** [Foundry](https://www.g2.com/sellers/foundry-c6ab7058-5185-45a4-b1e0-961b90464e7b) - **Year Founded:** 1964 - **HQ Location:** Needham Heights, Massachusetts, United States - **LinkedIn® Page:** https://www.linkedin.com/company/foundryidg/ (5,391 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 52% Small-Business, 40% Mid-Market #### What Are Recent G2 Reviews of Foundry Intent? **"[I had very much enjoyed Foundry Intent](https://www.g2.com/survey_responses/foundry-intent-review-10055537)"** **Rating:** 5.0/5.0 stars *— Verified User in Computer & Network Security* [Read full review](https://www.g2.com/survey_responses/foundry-intent-review-10055537) --- **"[Easy to Use](https://www.g2.com/survey_responses/foundry-intent-review-10034688)"** **Rating:** 4.0/5.0 stars *— Verified User in Human Resources* [Read full review](https://www.g2.com/survey_responses/foundry-intent-review-10034688) --- #### What Are G2 Users Discussing About Foundry Intent? - [How do you use Kickfire?](https://www.g2.com/discussions/how-do-you-use-kickfire) - [What is Leadspace?](https://www.g2.com/discussions/leadsift-what-is-leadspace) - [What is the use of Kickfire?](https://www.g2.com/discussions/what-is-the-use-of-kickfire) - [How do you use a Slintel?](https://www.g2.com/discussions/how-do-you-use-a-slintel) - [What is SalesIntel?](https://www.g2.com/discussions/what-is-salesintel) ### 12. [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) 6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and execute coordinated engagement across digital channels using buyer intent and predictive analytics. The platform is built for B2B organizations with long sales cycles and multi-stakeholder buying processes. Typical users included CMOs, demand generation leaders, ABM managers, marketing operations teams, and revenue operations leaders. 6sense Revenue Marketing is commonly evaluated alongside ABM platforms, buyer intent data providers, and revenue intelligence solutions, but is designed to function as a centralized decision and orchestration layer within the broader go-to-market technology stack. 6sense Revenue Marketing aggregates and analyzes large volumes of first-party and third-party data, including buyer intent signals, website engagement, CRM and marketing automation platform data, firmographics, and technographics. AI-driven models asses account fit, buying stage, engagement behavior, and momentum to determine which accounts are actively researching solutions and how close they are to a purchase decision. These insights are continuously updated, allowing marketers to move beyond static lead scoring and rule-based segmentation. The platform embeds intelligence directly into campaign execution through automated workflows that connect advertising platforms, marketing automation platforms, web experiences, and sales engagement tools. Marketing teams can create dynamic audiences, trigger multi-channel campaigns, and adapt messaging and timing based on real-time buyer behavior. AI-powered agents assist with tasks such as personalized outreach, inbound follow-up, and campaign activation, helping teams scale execution while reducing manual effort. Key capabilities of 6sense Revenue Marketing include: -Buyer intent data and predictive analytics for identifying in-market accounts -Account- and buying-group-level prioritization and segmentation -Automated audience activations across advertising, email, web, and sales tools -Workflow orchestration integrated with CRM and marketing automation platforms -Reporting focused on account engagement, pipeline influence, and revenue impact Common use cases include account-based marketing (ABM/ABX), intent-based demand generation, inbound lead follow-up, pipeline acceleration, and marketing and sales alignment around shared account qualification models. 6sense Revenue Marketing is designed to support revenue-focused marketing execution rather than lead volume optimization. By aligning buyer intent data, predictive prioritization, and cross-channel activation in a single platform, it helps organizations measure marketing effectiveness based on account progression and pipeline contribution instead of surface-level engagement metrics. **Average Rating:** 4.3/5.0 **Total Reviews:** 1,427 **How Do G2 Users Rate 6sense Revenue Marketing?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.2/10) - **Lead Analysis :** 7.9/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.5/10 (Category avg: 8.6/10) - **Market Insights :** 8.2/10 (Category avg: 8.5/10) **Who Is the Company Behind 6sense Revenue Marketing?** - **Seller:** [6sense](https://www.g2.com/sellers/6sense) - **Company Website:** https://www.6sense.com - **Year Founded:** 2013 - **HQ Location:** San Francisco, CA - **Twitter:** @6senseInc (16,911 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3677944/ (1,653 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 53% Mid-Market, 37% Enterprise #### What Are 6sense Revenue Marketing's Pros and Cons? **Pros:** - Intent Data (297 reviews) - Features (216 reviews) - Ease of Use (212 reviews) - Lead Generation (195 reviews) - Insights (186 reviews) **Cons:** - Steep Learning Curve (146 reviews) - Learning Curve (136 reviews) - Learning Difficulty (114 reviews) - Complexity (93 reviews) - Missing Features (87 reviews) ### What Do G2 Reviewers Say About 6sense Revenue Marketing? *AI-generated summary from verified user reviews* **Pros:** - Users value the **insightful intent data** from 6sense, which optimizes strategy and enhances ad targeting efficiency. - Users value the **insightful visibility** 6sense offers into account buying journeys, enhancing targeted advertising and marketing strategies. - Users find the **ease of use** of 6sense Revenue Marketing invaluable for streamlining outreach and maximizing sales effectiveness. - Users value the **effective lead generation** capabilities of 6sense, streamlining account targeting with valuable insights. - Users value the **clear visibility into buying journeys** provided by 6sense, enhancing strategic ad placement and engagement. **Cons:** - Users find the **steep learning curve** of 6sense challenging, often taking a long time to realize its value. - Users find the **learning curve steep** , with challenges in data interpretation and setup hindering their experience. - Users often find the **learning difficulty** of 6sense Revenue Marketing overwhelming, hindering effective data interpretation and usage. - Users find the **complexity of setup and detailed taxonomy** challenging, leading to slow value realization and data trust issues. - Users struggle with **missing features** like export limits and inadequate insights, hindering effective use of 6sense Revenue Marketing. #### What Are Recent G2 Reviews of 6sense Revenue Marketing? **"[Unifies Intent Data and Account Insights to Drive a More Predictable Pipeline](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12640352)"** **Rating:** 4.0/5.0 stars *— Anthony Y.* [Read full review](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12640352) --- **"[6sense Makes ABM Sharper with Intent Data and Account Scoring](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-13071324)"** **Rating:** 4.5/5.0 stars *— Harshit J.* [Read full review](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-13071324) --- ### 13. [Snov.io](https://www.g2.com/products/snov-io/reviews) Snov.io is a B2B lead generation and multichannel outreach automation platform designed to help sales and marketing teams improve reply rates and manage outbound campaigns more efficiently. From finding verified leads to launching automated email and LinkedIn campaigns, Snov.io streamlines the outbound process in one unified workspace. With Snov.io, you can: - Discover and verify high-quality B2B leads - Build targeted lead lists with AI-powered prospecting - Set up and manage email infrastructure - Automate multichannel outreach campaigns (email and LinkedIn) - Track engagement and manage pipelines in a built-in CRM - Optimize deliverability and scale outbound campaigns Snov.io combines lead generation, outreach automation, and deal management into one platform - helping sales managers, business owners, marketing managers, and C-level executives manage pipeline growth without relying on multiple disconnected tools. Whether you're a growing startup or an established B2B company, Snov.io supports scalable outbound systems focused on generating conversations and improving engagement. **Average Rating:** 4.5/5.0 **Total Reviews:** 487 **How Do G2 Users Rate Snov.io?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.2/10) - **Lead Analysis :** 8.8/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.3/10 (Category avg: 8.6/10) - **Market Insights :** 8.6/10 (Category avg: 8.5/10) **Who Is the Company Behind Snov.io?** - **Seller:** [Snovio](https://www.g2.com/sellers/snovio) - **Year Founded:** 2017 - **HQ Location:** New York - **Twitter:** @snov_io (2,583 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18052485/ (199 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, CEO - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 73% Small-Business, 25% Mid-Market #### What Are Snov.io's Pros and Cons? **Pros:** - Ease of Use (157 reviews) - Customer Support (90 reviews) - Helpful (80 reviews) - Lead Generation (73 reviews) - Features (53 reviews) **Cons:** - Email Issues (46 reviews) - Email Management (32 reviews) - Missing Features (29 reviews) - Expensive (23 reviews) - Learning Curve (23 reviews) ### What Do G2 Reviewers Say About Snov.io? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Snov.io, highlighting its intuitive interface and streamlined workflows. - Users value the **outstanding customer support** from Snov.io, highlighting helpful and proactive assistance throughout their experience. - Users appreciate the **simplicity and powerful features** of Snov.io, enhancing their outbound workflow effectively. - Users appreciate Snov.io for its **effective lead generation** features, streamlining workflows and enhancing email outreach efficiency. - Users appreciate the **robust features** of Snov.io, enhancing their outreach and supporting successful email campaigns. **Cons:** - Users find **email issues** with outdated databases, limited editing options, and integration challenges with Gmail. - Users find the **email editor challenging** and face occasional issues with email tracking integration in Snov.io. - Users find the **limited email editor features** and missing Salesforce integration frustrating for their ATS needs. - Users feel that Snov.io's pricing is **high compared to other lead generation tools** , making it less accessible. - Users face a **steep learning curve** with Snov.io, making it challenging for novice users to master its features. #### What Are Recent G2 Reviews of Snov.io? **"[Comprehensive Outreach Solution for Small Teams](https://www.g2.com/survey_responses/snov-io-review-12835650)"** **Rating:** 4.0/5.0 stars *— Abhishek C.* [Read full review](https://www.g2.com/survey_responses/snov-io-review-12835650) --- **"[All-in-One Lead Gen, Email Verification, and Outreach Automation Made Easy](https://www.g2.com/survey_responses/snov-io-review-12996108)"** **Rating:** 4.5/5.0 stars *— Dharamveer p.* [Read full review](https://www.g2.com/survey_responses/snov-io-review-12996108) --- #### What Are G2 Users Discussing About Snov.io? - [What is Snovio used for?](https://www.g2.com/discussions/what-is-snovio-used-for) - 3 comments - [What is the best email finder?](https://www.g2.com/discussions/snovio-what-is-the-best-email-finder) - 4 comments, 1 upvote - [How does SNOV IO work?](https://www.g2.com/discussions/how-does-snov-io-work) - 1 comment - [Is Snovio free?](https://www.g2.com/discussions/is-snovio-free) - 2 comments - [What is Snovio?](https://www.g2.com/discussions/what-is-snovio) - 1 comment ### 14. [UpLead](https://www.g2.com/products/uplead/reviews) UpLead is a B2B data provider with real-time verified emails, mobile numbers and intent data. Get access to millions of up-to-date contacts that are easy to find and import into your CRM. Use 50+ search filters like intent data to find in-market buyers who will be your next best customers. Integrate with Salesforce, HubSpot, other leading CRMs and Zapier to automate your workflow. UpLead is trusted by 4,000+ customers and is one-third the cost vs leading sales intelligence platforms. It has consistently been rated #1 by G2 for being Easiest to Use and having the Best ROI. **Average Rating:** 4.7/5.0 **Total Reviews:** 812 **How Do G2 Users Rate UpLead?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.2/10) - **Lead Analysis :** 9.2/10 (Category avg: 8.5/10) - **Account-level Insights :** 9.2/10 (Category avg: 8.6/10) - **Market Insights :** 9.0/10 (Category avg: 8.5/10) **Who Is the Company Behind UpLead?** - **Seller:** [UpLead](https://www.g2.com/sellers/uplead) - **Company Website:** https://www.uplead.com - **Year Founded:** 2017 - **HQ Location:** Covina, US - **Twitter:** @UpLeadHQ (2,361 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/13600950/ (34 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder, Business Development Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 77% Small-Business, 19% Mid-Market #### What Are UpLead's Pros and Cons? **Pros:** - Data Accuracy (27 reviews) - Contact Information (26 reviews) - Ease of Use (22 reviews) - Accuracy (20 reviews) - Accuracy of Information (19 reviews) **Cons:** - Missing Contacts (7 reviews) - Outdated Contacts (7 reviews) - Expensive (5 reviews) - Filtering Issues (5 reviews) - Limited Contacts (5 reviews) ### What Do G2 Reviewers Say About UpLead? *AI-generated summary from verified user reviews* **Pros:** - Users value the **data accuracy** of UpLead, enhancing their targeted outreach and prospecting efforts effectively. - Users value the **accurate contact information** provided by UpLead, enhancing lead generation and email verification confidence. - Users praise UpLead for its **intuitive and user-friendly interface** , making prospecting quick and effective. - Users value the **accuracy** of UpLead, praising its ability to deliver relevant data for effective prospecting. - Users value the **accuracy of information** provided by UpLead, enhancing their outreach and prospecting effectiveness. **Cons:** - Users are frustrated with the **missing contacts feature** , impacting their ability to efficiently import and find prospects. - Users note the challenge of **outdated contacts** and limited data on smaller firms in UpLead's database. - Users express concerns over the **expensive pricing** and automatic subscription fees of UpLead, raising confusion and frustration. - Users face **filtering issues** with UpLead, finding it difficult to obtain specific contact details due to excess search filters. - Users find **limited contacts** frustrating due to UI complexity and errors in retrieving specific email information. #### What Are Recent G2 Reviews of UpLead? **"[Reliable Contact Discovery with Buying Intent Signals Which has Massively Shortened Our Sales Cycle](https://www.g2.com/survey_responses/uplead-review-12976662)"** **Rating:** 5.0/5.0 stars *— Lisa G.* [Read full review](https://www.g2.com/survey_responses/uplead-review-12976662) --- **"[UpLead Makes It Easy to Pinpoint the Exact Clients You Want](https://www.g2.com/survey_responses/uplead-review-12965386)"** **Rating:** 5.0/5.0 stars *— John H.* [Read full review](https://www.g2.com/survey_responses/uplead-review-12965386) --- #### What Are G2 Users Discussing About UpLead? - [What is UpLead used for?](https://www.g2.com/discussions/what-is-uplead-used-for) - 1 comment - [What is the best lead management software?](https://www.g2.com/discussions/uplead-what-is-the-best-lead-management-software) - [How much does ZoomInfo cost per month?](https://www.g2.com/discussions/how-much-does-zoominfo-cost-per-month) - 2 comments - [How much does UpLead cost?](https://www.g2.com/discussions/how-much-does-uplead-cost) - 1 comment - [How does UpLead work?](https://www.g2.com/discussions/how-does-uplead-work) - 1 comment ### 15. [BookYourData](https://www.g2.com/products/bookyourdata/reviews) Bookyourdata is a trusted B2B data provider that empowers sales, marketing, and growth teams with fast access to accurate and verified business contacts. Companies use our platform to buy email lists or build highly targeted custom datasets in real time. With millions of professionals across virtually every sector, Bookyourdata makes it easy to reach the right decision-makers and launch effective outbound campaigns. Our platform offers two powerful options. Users can generate custom email lists using precise filters such as job title, industry, geography, company size, revenue range, technologies used, and more. We also offer pre-built email lists for those who need instant, category-specific data without any manual setup. Both options are delivered instantly and are available for download in a user-friendly format. Data quality is at the core of our service. Every record in our database is triple-verified, ensuring high deliverability rates and reliable outreach performance. This level of accuracy helps teams reduce bounce rates, improve sender reputation, and connect with real, active professionals who drive purchasing decisions. What sets Bookyourdata apart is our pay-as-you-go model, which eliminates the need for subscriptions, contracts, or credit commitments. Users can preview samples before purchasing and only pay for the exact contacts they need. Our transparent pricing and intuitive interface make it easy for teams of all sizes to scale their lead generation efforts efficiently. With more than 250 million B2B contacts across 250 countries, Bookyourdata supports startups, agencies, enterprise brands, and individual professionals looking to accelerate growth. We place strong importance on data compliance, customer satisfaction, responsive support, and a flexible refund policy. Bookyourdata gives you the freedom to source high-quality leads, launch campaigns with confidence, and grow your pipeline at scale. **Average Rating:** 4.9/5.0 **Total Reviews:** 347 **How Do G2 Users Rate BookYourData?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.2/10) - **Lead Analysis :** 9.7/10 (Category avg: 8.5/10) - **Account-level Insights :** 9.6/10 (Category avg: 8.6/10) - **Market Insights :** 9.8/10 (Category avg: 8.5/10) **Who Is the Company Behind BookYourData?** - **Seller:** [Bookyourdata](https://www.g2.com/sellers/bookyourdata) - **Year Founded:** 2015 - **HQ Location:** New York, USA - **Twitter:** @bookyourdata (912 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/bookyourdata.com/ (7 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Sales Development Representative, Project Manager - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 60% Small-Business, 45% Mid-Market #### What Are BookYourData's Pros and Cons? **Pros:** - Data Accuracy (49 reviews) - Accuracy (45 reviews) - Accurate Data (37 reviews) - Lead Generation (34 reviews) - Contact Information (33 reviews) **Cons:** - Filtering Difficulty (9 reviews) - Expensive (8 reviews) - Filtering Issues (7 reviews) - Inefficient Filtering (6 reviews) - Limited Contact Information (6 reviews) ### What Do G2 Reviewers Say About BookYourData? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **top-class accuracy** of BookYourData, enhancing engagement and simplifying the prospecting process. - Users praise the **accuracy** of BookYourData's leads, boosting engagement and reducing bounce rates significantly. - Users appreciate the **accurate data** from BookYourData, enhancing focus and reliability in their outreach efforts. - Users appreciate the **accuracy of lead generation** with BookYourData, enabling effective targeting and improved engagement in B2B communications. - Users appreciate the **up-to-date and accurate contact information** , making their outreach efforts more effective and reliable. **Cons:** - Users suggest enhancements to the **filtering difficulty** , noting challenges with seniority level options and usability over time. - Users find the **cost prohibitive** for smaller teams, making it challenging to fully utilize the service. - Users find the **filtering issues** problematic, impacting their ability to efficiently utilize the platform's features. - Users find the **inefficient filtering** system lacking sophistication, complicating search refinement and usability over time. - Users find the **limited contact information** of BookYourData lacks depth, impacting targeting effectiveness and detail. #### What Are Recent G2 Reviews of BookYourData? **"[Our CFO finally let us drop ZoomInfo after BookYourData proved the savings](https://www.g2.com/survey_responses/bookyourdata-review-13070274)"** **Rating:** 5.0/5.0 stars *— Rinna Z.* [Read full review](https://www.g2.com/survey_responses/bookyourdata-review-13070274) --- **"[No sales call, no demo, just credits and contacts, exactly what I needed](https://www.g2.com/survey_responses/bookyourdata-review-13071157)"** **Rating:** 5.0/5.0 stars *— Ivy Faith D.* [Read full review](https://www.g2.com/survey_responses/bookyourdata-review-13071157) --- ### 16. [Owler](https://www.g2.com/products/owler/reviews) Owler is a business intelligence platform with over 5 million users that provides information about your key prospects, accounts, and customers. Easily access real-time data from over 20 million private and public companies so you can stay ahead of the competition with instant updates on companies across all industries! Owler provides you with account-level insights, contact data, and sales triggers that you need to accelerate and streamline your sales process and win more revenue – all in one platform. **Average Rating:** 4.3/5.0 **Total Reviews:** 478 **How Do G2 Users Rate Owler?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.2/10) - **Lead Analysis :** 7.4/10 (Category avg: 8.5/10) - **Account-level Insights :** 7.9/10 (Category avg: 8.6/10) - **Market Insights :** 8.4/10 (Category avg: 8.5/10) **Who Is the Company Behind Owler?** - **Seller:** [Meltwater](https://www.g2.com/sellers/meltwater) - **Year Founded:** 2001 - **HQ Location:** San Francisco, CA - **Twitter:** @Meltwater (24,840 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/13277/ (2,585 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, CEO - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 38% Small-Business, 35% Mid-Market #### What Are Owler's Pros and Cons? **Pros:** - Automation (2 reviews) - Ease of Use (2 reviews) - Easy Implementation (2 reviews) - Easy Setup (2 reviews) - Accurate Data (1 reviews) **Cons:** - Data Inaccuracy (1 reviews) - Inaccuracy (1 reviews) - Inaccurate Data (1 reviews) - Incorrect Information (1 reviews) - Limited Features (1 reviews) ### What Do G2 Reviewers Say About Owler? *AI-generated summary from verified user reviews* **Pros:** - Users value Owler for its **real-time alerting system** , enhancing insights on competitor activities without irrelevant data. - Users appreciate the **ease of use** of Owler, notably its simple setup and efficient real-time alerting system. - Users appreciate the **easy implementation** of Owler, allowing fast setup and streamlined use for optimal efficiency. - Users value Owler for its **easy setup** , making it quick to start benefiting from its features. - Users value the **accurate data** from Owler, appreciating the clarity in funding rounds and overall experience. **Cons:** - Users face **data inaccuracy** from poor machine translations, leading to misinterpretations of competitor updates and news. - Users struggle with **inaccurate translations** on Owler, leading to confusion regarding competitor updates and industry terminology. - Users face **inaccurate data** from machine translations in Owler, leading to potential misinterpretation of important information. - Users face **incorrect information** due to inadequate translation, leading to misunderstandings about competitor actions and updates. - Users find the **limited features** in the free tier of Owler to be a significant drawback for research. #### What Are Recent G2 Reviews of Owler? **"[Clear Insights and Effortless Setup](https://www.g2.com/survey_responses/owler-review-12162361)"** **Rating:** 4.0/5.0 stars *— Abinaya G.* [Read full review](https://www.g2.com/survey_responses/owler-review-12162361) --- **"[All-in-One Competitive Intelligence with Useful Company Profiles and News Alerts](https://www.g2.com/survey_responses/owler-review-13078819)"** **Rating:** 4.0/5.0 stars *— Dharamveer p.* [Read full review](https://www.g2.com/survey_responses/owler-review-13078819) --- #### What Are G2 Users Discussing About Owler? - [What is Owler used for?](https://www.g2.com/discussions/owler-what-is-owler-used-for) - [How much does owler cost?](https://www.g2.com/discussions/how-much-does-owler-cost) - 1 comment - [What is owler community?](https://www.g2.com/discussions/what-is-owler-community) - 1 comment - [Is owler credible?](https://www.g2.com/discussions/is-owler-credible) - 1 comment - [What is owler used for?](https://www.g2.com/discussions/what-is-owler-used-for) - 1 comment ### 17. [DemandScience](https://www.g2.com/products/demandscience-demandscience/reviews) DemandScience helps B2B marketers generate and accelerate pipeline through a fully managed performance marketing solution. We bring together content syndication, digital advertising, compliant data services, web personalization, email outreach, events support, and content creation into one streamlined program designed to make demand generation easier, faster, and more predictable. Behind the scenes, our intelligence layer connects verified buyer data, intent insights, audience behavior, and real-time performance signals so campaigns can reach the right prospects with greater accuracy. Our expert services team plans and executes multi-channel programs on behalf of our customers, acting as an extension of their marketing team to reduce operational lift and drive measurable outcomes. Customers also have access to a centralized reporting hub where they can track campaign performance, understand audience activity, and view recommended next steps powered by AI. With no platform fees and no complex tools to manage, DemandScience removes friction from demand generation, delivering efficient execution, precise audience reach, and reliable pipeline impact across channels. **Average Rating:** 4.4/5.0 **Total Reviews:** 740 **How Do G2 Users Rate DemandScience?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.2/10) - **Lead Analysis :** 8.7/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.6/10 (Category avg: 8.6/10) - **Market Insights :** 8.6/10 (Category avg: 8.5/10) **Who Is the Company Behind DemandScience?** - **Seller:** [DemandScience](https://www.g2.com/sellers/demandscience) - **Company Website:** https://demandscience.com/ - **Year Founded:** 2012 - **HQ Location:** Greater Boston, US - **Twitter:** @DemandScience (305 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/demandscience-com/ (1,053 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 55% Mid-Market, 23% Enterprise #### What Are DemandScience's Pros and Cons? **Pros:** - Ease of Use (62 reviews) - Helpful (61 reviews) - Customer Support (49 reviews) - Lead Generation (36 reviews) - Features (29 reviews) **Cons:** - Not Intuitive (16 reviews) - Poor Lead Quality (15 reviews) - Lead Quality (14 reviews) - Learning Curve (14 reviews) - Missing Features (14 reviews) ### What Do G2 Reviewers Say About DemandScience? *AI-generated summary from verified user reviews* **Pros:** - Users find DemandScience to be **exceptionally user-friendly** , facilitating seamless navigation and swift campaign launches. - Users find DemandScience **incredibly helpful** due to its user-friendly design and exceptional support, enhancing overall success. - Users value the **excellent customer support** from DemandScience, significantly contributing to their overall success and satisfaction. - Users value the **automated lead delivery** and lower cost per lead, enhancing efficiency and lead quality. - Users love the **exceptional features** of DemandScience, enhancing usability, navigation, and data accessibility for improved decision-making. **Cons:** - Users find DemandScience **not intuitive** , facing challenges with integration and a confusing, outdated user interface. - Users express frustration with **poor lead quality** from DemandScience, noting outdated and unresponsive leads from the LATAM region. - Users are frustrated with the **lead quality** from DemandScience, citing outdated leads and unresponsive contacts in LATAM. - Users face a **definite learning curve** with DemandScience, though the UI is improving and tutorials could be enhanced. - Users are frustrated by the **lack of customization features** and delayed requests, impacting their campaign management efficiency. #### What Are Recent G2 Reviews of DemandScience? **"[Great results backed by a collaborative team](https://www.g2.com/survey_responses/demandscience-review-12222958)"** **Rating:** 5.0/5.0 stars *— Nicole B.* [Read full review](https://www.g2.com/survey_responses/demandscience-review-12222958) --- **"[DemandScience Delivers—Fast, Friendly Support and Powerful Capabilities](https://www.g2.com/survey_responses/demandscience-review-12224648)"** **Rating:** 5.0/5.0 stars *— Neville W.* [Read full review](https://www.g2.com/survey_responses/demandscience-review-12224648) --- #### What Are G2 Users Discussing About DemandScience? - [What is Terminus ABM Platform used for?](https://www.g2.com/discussions/terminus-abm-platform-what-is-terminus-abm-platform-used-for) - [What is Terminus ABM Platform used for?](https://www.g2.com/discussions/what-is-terminus-abm-platform-used-for) - 1 comment - [Why is ABM important?](https://www.g2.com/discussions/why-is-abm-important) - 1 comment ### 18. [Clearbit](https://www.g2.com/products/clearbit/reviews) Clearbit Enrichment instantly appends 100+ data points on a company, its technology, and its employees to every record you own — so you can turn leads into customers sooner. • Integrates seamlessly with HubSpot to automate and optimize your workflows. • Stop missing valuable leads — with immediate context you need to score, route, and speed up the buyer's journey. • Shorten forms: Hide or autofill known fields to increase conversions. • Draw from a reliable, accurate source: Act on fresh business data — optimized with machine learning algorithms and highly trained QA — for not just the Fortune 500 set, but every company with a website. • Clearbit Reveal detects the companies visiting and expressing intent on your site. Easily identify and sync these enriched companies directly to HubSpot **Average Rating:** 4.4/5.0 **Total Reviews:** 624 **How Do G2 Users Rate Clearbit?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.2/10) - **Lead Analysis :** 8.5/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.9/10 (Category avg: 8.6/10) - **Market Insights :** 8.6/10 (Category avg: 8.5/10) **Who Is the Company Behind Clearbit?** - **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot) - **Year Founded:** 2006 - **HQ Location:** Cambridge, Massachusetts, United States - **Twitter:** @HubSpot (784,270 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/68529/ (12,158 employees on LinkedIn®) - **Ownership:** NYSE:HUBS **Who Uses This Product?** - **Who Uses This:** Account Executive, Founder - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 51% Small-Business, 44% Mid-Market #### What Are Clearbit's Pros and Cons? **Pros:** - User Interface (3 reviews) - Accuracy (2 reviews) - Accuracy of Information (2 reviews) - Ease of Use (2 reviews) - Easy Implementation (2 reviews) **Cons:** - Expensive (1 reviews) - Inaccurate Data (1 reviews) - Inaccurate Information (1 reviews) - Incorrect Company Information (1 reviews) - Incorrect Information (1 reviews) ### What Do G2 Reviewers Say About Clearbit? *AI-generated summary from verified user reviews* **Pros:** - Users praise Clearbit's **easy-to-use interface** , making it simple to navigate and find key contacts efficiently. - Users value Clearbit's **accurate company identification** , enhancing their understanding and segmentation of prospects effectively. - Users appreciate the **accuracy of information** provided by Clearbit, enhancing prospect understanding and segmentation efforts. - Users appreciate the **user-friendly interface** of Clearbit, making lead enrichment and prospecting quick and efficient. - Users value the **easy implementation** of Clearbit, enjoying a smooth and intuitive setup process without needing tutorials. **Cons:** - Users find Clearbit **expensive** , especially smaller teams, as advanced features require higher-tier plans. - Users find that the **inaccurate data** can lead to embarrassing situations and calls, affecting their overall experience. - Users find that Clearbit's **inaccurate information** can lead to embarrassing situations and calls, impacting overall satisfaction. - Users experience **incorrect company information** , leading to embarrassing situations and inefficiencies in communication efforts. - Users find that **incorrect information** sometimes leads to embarrassing situations, impacting their overall experience with Clearbit. #### What Are Recent G2 Reviews of Clearbit? **"[Simple and Fast for Lead Generation and Identification of Website Traffic](https://www.g2.com/survey_responses/clearbit-review-12634036)"** **Rating:** 5.0/5.0 stars *— Rafael A.* [Read full review](https://www.g2.com/survey_responses/clearbit-review-12634036) --- **"[Enhances User Identification with Seamless Setup](https://www.g2.com/survey_responses/clearbit-review-12693579)"** **Rating:** 4.5/5.0 stars *— Hiren P.* [Read full review](https://www.g2.com/survey_responses/clearbit-review-12693579) --- #### What Are G2 Users Discussing About Clearbit? - [What is Clearbit Data Activation Platform used for?](https://www.g2.com/discussions/what-is-clearbit-data-activation-platform-used-for) - [How does Clearbit get its data?](https://www.g2.com/discussions/how-does-clearbit-get-its-data) - [Is Clearbit connect free?](https://www.g2.com/discussions/is-clearbit-connect-free) - 1 comment - [How much does Clearbit cost?](https://www.g2.com/discussions/how-much-does-clearbit-cost) - 1 comment - [What is Clearbit?](https://www.g2.com/discussions/what-is-clearbit) - 1 comment ### 19. [Crunchbase](https://www.g2.com/products/crunchbase/reviews) Crunchbase defines predictive intelligence for private markets. We turn our proprietary data into private company forecasts that help your team spot emerging opportunities long before the competition. With predictions on funding, growth, exits, and risk grounded in best-in-class data, you gain the clarity to move early and win. **Average Rating:** 4.4/5.0 **Total Reviews:** 402 **How Do G2 Users Rate Crunchbase?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.2/10) - **Lead Analysis :** 7.6/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.3/10 (Category avg: 8.6/10) - **Market Insights :** 8.2/10 (Category avg: 8.5/10) **Who Is the Company Behind Crunchbase?** - **Seller:** [Crunchbase](https://www.g2.com/sellers/crunchbase) - **Company Website:** https://www.crunchbase.com/ - **Year Founded:** 2007 - **HQ Location:** San Francisco, CA - **Twitter:** @crunchbase (152,773 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3557157/ (249 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder, Account Executive - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 56% Small-Business, 29% Mid-Market #### What Are Crunchbase's Pros and Cons? **Pros:** - Ease of Use (33 reviews) - Data Accuracy (28 reviews) - Comprehensive Data (25 reviews) - Contact Information (21 reviews) - Comprehensive Information (20 reviews) **Cons:** - Missing Information (17 reviews) - Outdated Information (15 reviews) - Expensive (14 reviews) - Outdated Data (13 reviews) - Limited Data (8 reviews) ### What Do G2 Reviewers Say About Crunchbase? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Crunchbase, finding it reliable and efficient for precise prospecting tasks. - Users appreciate the **up-to-date and accurate data** on funding and key contacts provided by Crunchbase. - Users highlight the **comprehensive data** offered by Crunchbase, essential for effective business development and investment research. - Users find **comprehensive contact information** on Crunchbase invaluable for effective business development and investment diligence. - Users value the **comprehensive information** provided by Crunchbase, enhancing their ability to track startups and insights. **Cons:** - Users often find **missing information** in Crunchbase, with outdated profiles and insufficient data on non-US companies. - Users face challenges with **outdated information** on Crunchbase, particularly for mid-market and non-US companies. - Users find Crunchbase **expensive** , as higher costs limit access to essential features and data accuracy can be questionable. - Users find the **outdated data** frustrating, as it lacks completeness and timely updates on investments and transactions. - Users find the **limited data** on smaller or newer companies frustrating, especially when relying on accurate insights. #### What Are Recent G2 Reviews of Crunchbase? **"[Strong Tool for Company Research and Lead Generation](https://www.g2.com/survey_responses/crunchbase-review-12859877)"** **Rating:** 5.0/5.0 stars *— Yash M.* [Read full review](https://www.g2.com/survey_responses/crunchbase-review-12859877) --- **"[A Market Research Powerhouse with Standout “Similar Companies” Insights](https://www.g2.com/survey_responses/crunchbase-review-12786325)"** **Rating:** 5.0/5.0 stars *— Hector G.* [Read full review](https://www.g2.com/survey_responses/crunchbase-review-12786325) --- #### What Are G2 Users Discussing About Crunchbase? - [What is Crunchbase used for?](https://www.g2.com/discussions/what-is-crunchbase-used-for) - 1 comment - [What is crunchbase pro?](https://www.g2.com/discussions/what-is-crunchbase-pro) - 1 comment - [How much does crunchbase enterprise cost?](https://www.g2.com/discussions/how-much-does-crunchbase-enterprise-cost) - 1 comment - [How much does crunchbase cost?](https://www.g2.com/discussions/how-much-does-crunchbase-cost) - 2 comments - [Is crunchbase any good?](https://www.g2.com/discussions/is-crunchbase-any-good) - 2 comments ### 20. [Act-On](https://www.g2.com/products/act-on/reviews) Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign. **Average Rating:** 4.1/5.0 **Total Reviews:** 1,029 **How Do G2 Users Rate Act-On?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.2/10) - **Lead Analysis :** 8.0/10 (Category avg: 8.5/10) - **Account-level Insights :** 7.9/10 (Category avg: 8.6/10) - **Market Insights :** 8.1/10 (Category avg: 8.5/10) **Who Is the Company Behind Act-On?** - **Seller:** [Act-On Software](https://www.g2.com/sellers/act-on-software) - **Company Website:** https://www.Act-On.com - **Year Founded:** 2008 - **HQ Location:** Portland, OR - **Twitter:** @ActOnSoftware (32,069 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/375185/ (200 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Marketing Specialist - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 49% Mid-Market, 39% Small-Business #### What Are Act-On's Pros and Cons? **Pros:** - Ease of Use (25 reviews) - Customer Support (17 reviews) - Email Marketing (16 reviews) - Automation (14 reviews) - Email Management (14 reviews) **Cons:** - Missing Features (12 reviews) - Learning Curve (8 reviews) - Email Issues (7 reviews) - Not Intuitive (7 reviews) - Limited Features (6 reviews) ### What Do G2 Reviewers Say About Act-On? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Act-On, enjoying its intuitive design and smooth functionality for marketing automation. - Users highly value the **responsive customer support** from Act-On, ensuring their concerns are addressed swiftly and effectively. - Users commend the **user-friendly email design tools** and effective support that enhance their marketing efforts. - Users value the **automation capabilities** of Act-On, enhancing efficiency in email campaigns and team communication. - Users find the **easy-to-use and customizable email builder** extremely beneficial for managing high volumes of email effortlessly. **Cons:** - Users report **missing features** affecting analytics and CRM integration, hindering effective content management and reporting. - Users experience a challenging **learning curve** with Act-On due to implementation struggles and slower performance. - Users struggle with **email issues** , including cumbersome scheduling and limited functionality in the visual interface. - Users find Act-On **not intuitive** , often struggling with implementation and a less modern user interface. - Users note the **limited features** in Act-On, wishing for quicker development of standard functionalities and enhancements. #### What Are Recent G2 Reviews of Act-On? **"[Robust e-marketing platform](https://www.g2.com/survey_responses/act-on-review-17560)"** **Rating:** 5.0/5.0 stars *— Sarah O.* [Read full review](https://www.g2.com/survey_responses/act-on-review-17560) --- **"[Intuitive and CRM-Friendly, Needs Real-Time Reporting Boost](https://www.g2.com/survey_responses/act-on-review-7299403)"** **Rating:** 4.0/5.0 stars *— Evan F.* [Read full review](https://www.g2.com/survey_responses/act-on-review-7299403) --- ### 21. [Leadinfo](https://www.g2.com/products/leadinfo/reviews) Leadinfo is a B2B website visitor identification and lead generation software that helps sales and marketing teams identify which companies visit their website and turn anonymous traffic into actionable leads. Your website attracts high-value leads, but 98% of your traffic remains anonymous. Leadinfo will reveal these companies that are already searching for you, including relevant company details such as industry, location, financial information and company size. This allows teams to prioritize high-intent visitors, follow up with more relevant outreach, and improve lead quality across the funnel. Leadinfo is commonly used by B2B companies and digital agencies that want to strengthen inbound performance, accelerate sales follow-up, and improve visibility into which organizations show interest before a form is submitted. In addition to identifying visiting companies, Leadinfo supports lead capture through on-site conversion tools and automation features. Users can route leads to CRM systems, trigger workflows based on visitor behavior, and align sales and marketing follow-up through integrations and notifications. The platform is designed for day-to-day use by teams who need clear insights into website demand and structured ways to act on it. Leadinfo is used across industries such as SaaS, business services, manufacturing, IT, and professional services, and supports international use through coverage across multiple countries. Key features and value points include: - Website visitor identification using a global database of companies and contact data - Visitor behavior insights such as pageviews, visit frequency, and engagement patterns - Lead capture tools (Leadbot) to convert visitors into inbound leads - Automation and follow-up workflows (Autopilot) to trigger actions in sales and marketing based on intent - 70+ integrations with CRM, email, and marketing platforms to support structured lead management and reporting. - Leadinfo is 100% GDPR-compliant. Leadinfo follows the seven important principles of the GDPR, which regulates the protection of personal data in the EU. Leadinfo is trusted by 15.000+ users worldwide. Sign-up for a free trial to discover your website potential and start growing more and better leads today! **Average Rating:** 4.3/5.0 **Total Reviews:** 808 **How Do G2 Users Rate Leadinfo?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.2/10) - **Lead Analysis :** 7.5/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.0/10 (Category avg: 8.6/10) - **Market Insights :** 8.0/10 (Category avg: 8.5/10) **Who Is the Company Behind Leadinfo?** - **Seller:** [Leadinfo](https://www.g2.com/sellers/leadinfo) - **Company Website:** https://www.leadinfo.com/ - **Year Founded:** 2017 - **HQ Location:** Capelle aan den IJssel, South Holland - **LinkedIn® Page:** https://www.linkedin.com/company/18068538/ (113 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 77% Small-Business, 20% Mid-Market #### What Are Leadinfo's Pros and Cons? **Pros:** - Ease of Use (48 reviews) - Lead Generation (33 reviews) - Analytics (27 reviews) - Helpful (23 reviews) - Insights Value (20 reviews) **Cons:** - Lack of Information (13 reviews) - Lead Quality (12 reviews) - Filtering Issues (11 reviews) - Expensive (10 reviews) - Poor Filtering (10 reviews) ### What Do G2 Reviewers Say About Leadinfo? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** , finding the setup and navigation straightforward and intuitive. - Users value the **lead generation capabilities** of Leadinfo, enhancing insights and boosting sales with timely information. - Users appreciate the **detailed analytics** of Leadinfo, valuing its ease of use and comprehensive visitor insights. - Users value the **easy integration and user-friendly UI** of Leadinfo, enhancing their experience in lead management. - Users value the **insights into leads and visitor behavior** , enhancing their understanding of customer interests and sales opportunities. **Cons:** - Users express concern over the **lack of detailed information** on potential leads, limiting their ability to identify key businesses. - Users report **low lead quality** due to irrelevant organizations and insufficient details on potential leads, affecting effectiveness. - Users express frustration with **filtering issues** that lead to irrelevant prospects, complicating their lead management efforts. - Users find Leadinfo **too expensive** and express concerns over auto-renewal practices without prior notification. - Users are frustrated with **poor filtering** , receiving many irrelevant prospects that clutter their visitor queues. #### What Are Recent G2 Reviews of Leadinfo? **"[Leadinfo Makes Identifying Website Visitors and Converting Them Into Leads Effortless](https://www.g2.com/survey_responses/leadinfo-review-12662039)"** **Rating:** 4.5/5.0 stars *— Rafael A.* [Read full review](https://www.g2.com/survey_responses/leadinfo-review-12662039) --- **"[Boosts Lead Tracking with Impressive Features](https://www.g2.com/survey_responses/leadinfo-review-12472573)"** **Rating:** 5.0/5.0 stars *— Justin P.* [Read full review](https://www.g2.com/survey_responses/leadinfo-review-12472573) --- #### What Are G2 Users Discussing About Leadinfo? - [What is Leadinfo used for?](https://www.g2.com/discussions/what-is-leadinfo-used-for) - [What is Visitor Queue used for?](https://www.g2.com/discussions/what-is-visitor-queue-used-for) ### 22. [Lead411](https://www.g2.com/products/lead411/reviews) Lead411 is an Unlimited data provider that has the most comprehensive and accurate information about contacts and companies available in the marketplace. We currently have over 450M contacts, within 20M companies worldwide. Through targeted filters, and Growth Intent Data, and direct customer outreach with the built-in email tool Reach, customers are able to view complete contact data profiles and find growing companies that are more likely to be in a buying cycle for adding services/solutions. Ask about Unlimited Data! We also offer Buyer Intent Data powered by Bombora, so you can identify companies that are looking for solutions/services you provide based on topics, and then identify the decision makers you need to reach out to. Our sales intelligence data points are an easy way for you to filter for companies that make the most sense to reach out to. Sales Intelligence data points include: Recently Funded Companies New Company Location IPO Announcement Hiring Plans Job Openings New Employee Hire New Executive Employee Hire New Employee Promotion Company Awards and More Find and keep track of all your most important leads in our A.I. dashboard that automatically tracks key indicators for you, so you can simply open the dashboard, and start reaching out to the hottest opportunities through an email (using our A.I.) or give them a call utilizing our most accurate direct dial data. Not only can you find the best opportunities in Lead411, but you can also reach out directly from our platform using our Reach Email Automation Feature. With Reach, you can set up automated email, cadences and campaigns so once you find your targeted audience, reaching out is as simple as a few clicks. No more exporting lists to a third-party platform, you can keep notes and monitor the progress of your efforts with ease. Lead411 believes in helping companies start the sales process with a targeted conversation. Through accurate contact data fueled by innovative data intelligence, we give you an advantage over other solutions. Discover contact data from companies that are in a buying position, save time through filtered sales data points, and reach out directly from our platform to get the results you need to ensure a healthy pipeline. **Average Rating:** 4.5/5.0 **Total Reviews:** 479 **How Do G2 Users Rate Lead411?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.2/10) - **Lead Analysis :** 8.4/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.5/10 (Category avg: 8.6/10) - **Market Insights :** 8.4/10 (Category avg: 8.5/10) **Who Is the Company Behind Lead411?** - **Seller:** [Lead411](https://www.g2.com/sellers/lead411) - **Year Founded:** 2001 - **HQ Location:** Boulder, Colorado - **Twitter:** @lead411 (1,892 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/335997/ (12 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** President, CEO - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 66% Small-Business, 21% Mid-Market #### What Are Lead411's Pros and Cons? **Pros:** - Contact Information (19 reviews) - Data Accuracy (16 reviews) - Ease of Use (16 reviews) - Accuracy (15 reviews) - Lead Generation (15 reviews) **Cons:** - Outdated Data (8 reviews) - Inaccuracy (7 reviews) - Outdated Information (7 reviews) - Data Inaccuracy (6 reviews) - Inaccurate Data (6 reviews) ### What Do G2 Reviewers Say About Lead411? *AI-generated summary from verified user reviews* **Pros:** - Users value the **comprehensive contact information** in Lead411, significantly enhancing their prospecting efficiency and effectiveness. - Users appreciate the **high data accuracy** of Lead411, ensuring reliability in their prospecting and email campaigns. - Users find Lead411's **ease of use** beneficial for quickly finding leads and enhancing their outreach success. - Users commend the **accuracy of leads** provided by Lead411, noting the reliability of contact information available. - Users value the **high-quality leads** generated by Lead411, which significantly boosts their sales efforts and outreach success. **Cons:** - Users find that **data quality is often outdated** in Lead411, leading to frustration with inaccurate information. - Users experience **inaccuracy** in Lead411's contact database, encountering outdated information and inconsistent data coverage. - Users express frustration with the **outdated information** in Lead411, leading to inaccuracies and increased verification efforts. - Users report **data inaccuracy** in Lead411, noting outdated information and inconsistent contact details. - Users report **inaccurate data** in Lead411, including outdated contacts and inconsistent phone numbers across segments. #### What Are Recent G2 Reviews of Lead411? **"[Unlimited Leads and AI-Powered Ease of Use](https://www.g2.com/survey_responses/lead411-review-12649099)"** **Rating:** 5.0/5.0 stars *— Kelly C.* [Read full review](https://www.g2.com/survey_responses/lead411-review-12649099) --- **"[Access to Robust Buying Intent Insights and Contact Data to Improve Targeting and Pipeline Velocity](https://www.g2.com/survey_responses/lead411-review-12972002)"** **Rating:** 5.0/5.0 stars *— Jacquelyn G.* [Read full review](https://www.g2.com/survey_responses/lead411-review-12972002) --- #### What Are G2 Users Discussing About Lead411? - [What is Lead411 used for?](https://www.g2.com/discussions/what-is-lead411-used-for) - 1 comment ### 23. [Cognism](https://www.g2.com/products/cognism/reviews) Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,328 **How Do G2 Users Rate Cognism?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.2/10) - **Lead Analysis :** 8.5/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.2/10 (Category avg: 8.6/10) - **Market Insights :** 7.9/10 (Category avg: 8.5/10) **Who Is the Company Behind Cognism?** - **Seller:** [Cognism](https://www.g2.com/sellers/cognism) - **Company Website:** https://www.cognism.com - **Year Founded:** 2015 - **HQ Location:** London, England - **Twitter:** @Cognism (2,331 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10533439/ (451 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 50% Mid-Market, 25% Small-Business #### What Are Cognism's Pros and Cons? **Pros:** - Ease of Use (199 reviews) - Contact Information (178 reviews) - Data Accuracy (159 reviews) - Lead Generation (121 reviews) - Time-saving (103 reviews) **Cons:** - Inaccurate Data (91 reviews) - Incorrect Numbers (59 reviews) - Outdated Contacts (57 reviews) - Incorrect Information (53 reviews) - Limited Contacts (51 reviews) ### What Do G2 Reviewers Say About Cognism? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Cognism, making data retrieval quick and intuitive for everyone. - Users value the **high-quality, verified contact data** from Cognism, enhancing outreach success and call management. - Users value the **high data accuracy** of Cognism, enhancing their ability to find reliable contact information easily. - Users value the **ease of use** of Cognism, which simplifies lead generation and ensures reliable contact data. - Users appreciate the **time-saving features** of Cognism, enhancing productivity and streamlining the outreach process significantly. **Cons:** - Users face challenges with **inaccurate data** as company names and contact details often lead to ineffective outreach. - Users find the **incorrect numbers** in Cognism to occasionally hinder their lead generation efforts and data accuracy. - Users find the **outdated contacts** challenging, as inaccuracies in data lead to frustrations in communication. - Users report **incorrect information** in Cognism's data, with unreliable metrics affecting overall trust and usability. - Users experience **limited contacts** and coverage issues, particularly for smaller companies in niche B2B sectors. #### What Are Recent G2 Reviews of Cognism? **"[Outstanding European Contact Data Accuracy with Seamless CRM Enrichment](https://www.g2.com/survey_responses/cognism-review-12964529)"** **Rating:** 4.5/5.0 stars *— Yeray C.* [Read full review](https://www.g2.com/survey_responses/cognism-review-12964529) --- **"[Precision in Customer Research, But Pay Attention to Financial Data](https://www.g2.com/survey_responses/cognism-review-10925840)"** **Rating:** 4.0/5.0 stars *— Erick G.* [Read full review](https://www.g2.com/survey_responses/cognism-review-10925840) --- #### What Are G2 Users Discussing About Cognism? - [What is Cognism used for?](https://www.g2.com/discussions/what-is-cognism-used-for) ### 24. [SalesIntel](https://www.g2.com/products/salesintel/reviews) Most GTM teams waste time running manual tasks and talking to prospects who are a bad fit. SalesIntel breaks that cycle. This signal-first, agentic pipeline generation platform automates the hunt, surfacing the right in-market accounts and their entire buying committee. You'll know who to talk to, what to talk about, and when to engage. Think of it as an always-on research team that keeps building your pipeline while you sleep. You can identify and act on: Predictive Signals: catches "future pipeline" signals like funding rounds or new leadership hires, giving you an early-mover advantage. Demand-Capture Signals: identifies "immediate pipeline" by tracking website visits, content downloads, or competitor searches, so you know when to engage and the context behind it. Our no-code workflow builder, GTMCanvas, lets you build signal-triggered workflows that: Capture: automatically detect accurate buying intent. Qualify: AI decodes the "DNA" of your top accounts and surfaces look-alike prospects. Activate: push qualified leads directly into your CRM or trigger a personalized outreach sequence. One platform replaces the stack, workflow automation, intent data, and contact database, instead of stitching three tools together. **Average Rating:** 4.3/5.0 **Total Reviews:** 531 **How Do G2 Users Rate SalesIntel?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.2/10) - **Lead Analysis :** 8.3/10 (Category avg: 8.5/10) - **Account-level Insights :** 7.9/10 (Category avg: 8.6/10) - **Market Insights :** 7.8/10 (Category avg: 8.5/10) **Who Is the Company Behind SalesIntel?** - **Seller:** [SalesIntel](https://www.g2.com/sellers/salesintel) - **Company Website:** https://salesintel.io/ - **Year Founded:** 2018 - **HQ Location:** Tysons, VA - **LinkedIn® Page:** https://www.linkedin.com/company/salesintel-io (136 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 51% Mid-Market, 38% Small-Business #### What Are SalesIntel's Pros and Cons? **Pros:** - Ease of Use (90 reviews) - Contact Information (80 reviews) - Data Accuracy (70 reviews) - Lead Generation (66 reviews) - Accuracy (61 reviews) **Cons:** - Inaccurate Data (40 reviews) - Outdated Data (40 reviews) - Outdated Contacts (33 reviews) - Outdated Information (28 reviews) - Inaccurate Information (24 reviews) ### What Do G2 Reviewers Say About SalesIntel? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of SalesIntel, enhancing efficiency and streamlining workflows for quick information access. - Users admire the **ease of use** of SalesIntel, appreciating its efficiency in quickly obtaining verified contact information. - Users commend the **human-verified data accuracy** of SalesIntel, significantly improving lead quality and prospecting efficiency. - Users value the **lead generation capabilities** of SalesIntel, enhancing efficiency in prospecting and outreach efforts. - Users value the **accuracy of the data** provided by SalesIntel, enhancing their overall experience significantly. **Cons:** - Users report **inaccurate data** from SalesIntel, leading to longer research processes and frustrating experiences. - Users often experience **outdated data** in SalesIntel, impacting the reliability of the information provided. - Users find the **contact information outdated** , which hinders effective prospecting and requires reliance on other platforms. - Users criticize **outdated information** and poor data quality, highlighting inefficiencies in the research process and user interface. - Users often face **inaccurate information** , leading to inefficiencies and frustration in retrieving reliable contact details. #### What Are Recent G2 Reviews of SalesIntel? **"[Delivers Sufficient Market Penetration to Capture Accurate Contact Data](https://www.g2.com/survey_responses/salesintel-review-12970921)"** **Rating:** 5.0/5.0 stars *— Courtney G.* [Read full review](https://www.g2.com/survey_responses/salesintel-review-12970921) --- **"[SalesIntel is Crucial for Boosting Sales](https://www.g2.com/survey_responses/salesintel-review-8307642)"** **Rating:** 4.0/5.0 stars *— Kyle H.* [Read full review](https://www.g2.com/survey_responses/salesintel-review-8307642) --- #### What Are G2 Users Discussing About SalesIntel? - [What is SalesIntel used for?](https://www.g2.com/discussions/what-is-salesintel-used-for) ### 25. [Crossbeam](https://www.g2.com/products/crossbeam/reviews) Crossbeam is the Ecosystem Revenue Platform that empowers go-to-market teams to securely share and access unique ecosystem insights from your partners' CRMs to uncover new opportunities, target the right accounts, and achieve your revenue goals. Connect with 30,000+ companies on the Crossbeam Network and identify the fastest path to revenue with Ecosystem Intelligence, recommended plays for your revenue team, and warm intros and co-selling with your partners. **Average Rating:** 4.8/5.0 **Total Reviews:** 405 **How Do G2 Users Rate Crossbeam?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.2/10) **Who Is the Company Behind Crossbeam?** - **Seller:** [Crossbeam](https://www.g2.com/sellers/crossbeam) - **Year Founded:** 2018 - **HQ Location:** Philadelphia, Pennsylvania - **Twitter:** @Crossbeam (1,348 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/11765969/ (194 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Head of Partnerships, Partnerships Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 61% Mid-Market, 22% Enterprise #### What Are Crossbeam's Pros and Cons? **Pros:** - Partnerships Management (92 reviews) - Partnerships (91 reviews) - Ease of Use (89 reviews) - Data Sharing (68 reviews) - Account Mapping (61 reviews) **Cons:** - Data Accessibility (20 reviews) - Partnership Issues (20 reviews) - Data Management (19 reviews) - CRM Integration Issues (17 reviews) - UX Improvement (17 reviews) ### What Do G2 Reviewers Say About Crossbeam? *AI-generated summary from verified user reviews* **Pros:** - Users value Crossbeam for its **effective partnerships management** , facilitating strategic relationships that drive significant business results. - Users appreciate the **effective partnerships** facilitated by Crossbeam, leading to significant business wins and streamlined collaboration. - Users praise the **ease of use** of Crossbeam, appreciating its intuitive design and efficient setup process. - Users value the **strong data sharing capabilities** of Crossbeam, enhancing partner lead generation and strategic integration efforts. - Users find **automated account mapping** with Crossbeam saves time and simplifies collaboration with partners effectively. **Cons:** - Users find **data accessibility challenging** , as connecting with others and finding records can be difficult on Crossbeam. - Users express frustration with **partnership issues** , citing unclear communication and confusion over roles and categorization. - Users experience **limited data management capabilities** , facing challenges with data cleanliness and UI complexity. - Users report **CRM integration issues** due to limited compatibility and unreliable features, hindering their overall experience. - Users note that the **UI and reporting functionalities** could be more intuitive, impacting their overall experience. #### What Are Recent G2 Reviews of Crossbeam? **"[Crossbeam: The Engine for Ecosystem-Led Growth](https://www.g2.com/survey_responses/crossbeam-review-13024049)"** **Rating:** 5.0/5.0 stars *— Ken W.* [Read full review](https://www.g2.com/survey_responses/crossbeam-review-13024049) --- **"[Crossbeam Makes Partner Collaboration Actionable with Clear Account Overlaps](https://www.g2.com/survey_responses/crossbeam-review-12953051)"** **Rating:** 5.0/5.0 stars *— Mohamed B.* [Read full review](https://www.g2.com/survey_responses/crossbeam-review-12953051) --- #### What Are G2 Users Discussing About Crossbeam? - [Where is crossbeam located?](https://www.g2.com/discussions/where-is-crossbeam-located) - 1 comment - [What is partner sourced revenue?](https://www.g2.com/discussions/what-is-partner-sourced-revenue) - 1 comment - [Is Crossbeam legit?](https://www.g2.com/discussions/is-crossbeam-legit) - 2 comments - [What does Crossbeam do?](https://www.g2.com/discussions/what-does-crossbeam-do) - 1 comment ## What Is Marketing Account Intelligence Software? [Account-Based Data Software](https://www.g2.com/categories/account-based-data) ## What Software Categories Are Similar to Marketing Account Intelligence Software? - [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) - [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence) - [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers) --- ## How Do You Choose the Right Marketing Account Intelligence Software? ### What You Should Know About Marketing Account Intelligence Software ### What is Marketing Account Intelligence Software? Marketing account intelligence ultimately comes down to collecting and parsing data. When investing in this type of software, it's crucial to consider the product's data capabilities. First, you want to find out what type of data a product is offering to uncover. The purpose of having a marketing account intelligence tool is to obtain access to granular data on targets and potential accounts to allow you to focus on those that are the best fit for your company. This, in turn, will assist you in improving your lead generation success. Generally, the more nuanced the data the better. While it’s nice to have information like a target’s role in the company, it’s even better if you can acquire information like how long they’ve been at that company, whether they are attending any events soon, or what type of technology they use. Depending on the nature of your business, some of these types of data may be more valuable than others, so be sure to consider your data needs before purchasing. In addition to the types of data, you’ll want to consider where a marketing account intelligence tool sources its data. This is something you can find out when speaking directly with the vendor; the sources used will differ depending on the types of data a product collects. There’s no tool that can provide 100% data accuracy, but the quality of the data is an important consideration when investing in marketing account intelligence software. You can obtain this information by looking at the reviews of products as well as by having the vendor explain their data quality and verification methods. Key Benefits of Marketing Account Intelligence Software - Reduce the amount of time spent by sales teams on long-shot prospects - Fill in the gaps in your database to glean valuable company information - Provide data relating to content strategy to marketers - Help marketers decide where to best place marketing materials - Improve sales forecasting by scoring leads - Limit time spent by sales teams searching for prospect contact data ### Why Use Marketing Account Intelligence Software? This type of software ties in with an account-based marketing (ABM) strategy. Instead of focusing on individual contacts, marketing and sales can use marketing account intelligence software to identify opportunities at targeted accounts, which can include selling to a new account or discovering new upsell and cross-sell opportunities with existing customers. You can gather information to help target specific accounts based on individual job functions, the company’s technology stack, and company size, industry, and location. Marketing account intelligence tools assist marketing and sales teams to obtain a holistic view of their accounts to be able to create targeted content and messaging that will resonate with key personas within those accounts. This type of software can also help sales better prepare for their sales calls with targeted accounts by knowing specific account information and industry and company trends. Not only are you able to collect data for targeted accounts, but you can also create data profiles within marketing account intelligence software to keep all of your key data points in one place. If a marketing account intelligence tool doesn’t have this capability itself, it will have the ability to integrate with a product that can do this for you. Some tools can integrate with [CRM software](https://www.g2.com/categories/crm), [marketing automation software](https://www.g2.com/categories/marketing-automation), and [sales engagement software](https://www.g2.com/categories/sales-engagement) tools to automatically and continuously update and enrich your database. ### Who Uses Marketing Account Intelligence Software? Marketing and sales teams predominantly use marketing account intelligence software to increase the likelihood of success with an ABM strategy. Marketers can use this type of software to help focus resources and marketing budgets on accounts that are the best fit and are most likely to buy, which can increase overall productivity. With the help of artificial intelligence and machine learning, sales and marketing can use marketing account intelligence tools to gather insights into account profiles to better personalize outreach and the overall customer experience. Additionally, with predictive behavior modeling, both teams can use this type of software to combine account profiles with behavior indicators from the web, social media, the news, and various other sources to predict the probability of an opportunity closing. ### Marketing Account Intelligence Software Features Marketing account intelligence software is truly the foundation for an account-based marketing strategy, as it provides marketing and sales with accurate account information and the optimal people to contact at their targeted accounts. This software also helps both teams determine what messaging and content resonates with each contact in prioritized accounts. Below are some features that this type of software can include. **Lead intelligence —** Types of intelligence that this type of software can gather for you can include market insights and account-level insights. These insights assist in building a complete view of what’s happening in the market, as well as an up-to-date view of decision-makers within the accounts you are targeting. Marketing account intelligence software can pull this information from the web, news and social media sources, and various other places. This type of intelligence also keeps your CRM data clean so you can ensure you are reaching out to the best and most appropriate contacts. **Lead analysis —** This feature helps marketers and salespeople prioritize leads through lead scoring based on real-time data related to contacts and their company. It’s important to find out how a tool scores target accounts and what attributes they consider. When done effectively, this feature can be a huge benefit as it ranks target accounts by the likelihood of making a purchase. Some tools will allow you to configure the scoring so that you can decide which attributes you value most in the scoring of accounts. You’ll want to be sure that your marketing account intelligence tool integrates with the CRM tool you use so that you can have all of your target data in the same place you track interactions. This way your sales pipeline starts before first point of marketing contact. **Lead management —** Lead management in marketing account intelligence software features can include segmentation capabilities, which helps marketing and sales prioritize accounts and increase overall effectiveness at closing deals. This feature will offer insights on all of the data that is gathered to help marketing and sales make sense out of it. Additionally, lead management enables you to measure performance throughout your sales cycle, as well as streamline your sales efforts. **Campaign execution —** As previously mentioned, marketing account intelligence doesn’t just pull in data, it also provides insights relating to personalizing content and experiences for specific contacts within accounts. For example, website personalization provides tools that dynamically serve content, messaging, and calls-to-action (or CTAs) and individualize the experience for contacts. Email campaigns can also help you engage prospects and customers through tailored content. For example, if a salesperson receives information about a particular customer that could assist with an upsell opportunity, that person could reach out with targeted content across multiple channels. **Integrations —** Since many marketing account intelligence tools will automatically update prospect data, a tool that integrates with your CRM will prevent salespeople from having to update customer information as it changes. This can benefit your CRM by keeping it cleaner and free of duplicate and incorrect data. Additionally, this type of software can also integrate with marketing automation software, sales development software, email connectors, and others. ### Potential Issues with Marketing Account Intelligence Software **Data accuracy —** It’s important that the marketing account intelligence software you choose pulls in the most accurate data possible. Data decay happens all the time, and at an alarming rate. People change contact informant, they change companies, new physical offices open, companies merge and get acquired, and so on. That being said, it’s crucial that the tool you select gathers accurate, clean data that can help you add any missing information and get rid of irrelevant data that is detracting from your marketing and sales efforts. **Data privacy regulations —** Data privacy regulations are increasing, like the EU’s General Data Protection Regulation, or GDPR and the California Consumer Privacy Act (CCPA). Strict data privacy regulations are created to give consumers control over how their data is used. These types of regulations will proliferate as more consumers request privacy rights. As it relates to marketing account intelligence, it’s important to choose a tool that adheres to these regulations so you can avoid any repercussions of gathering and using data inappropriately. ### Software and Services Related to Marketing Account Intelligence Software **Account-based execution software —** Account-based execution software facilitates the assembly of custom messaging based on prospect persona by delivering content on an account-by-account basis in several forms such as website personalization, targeted advertising, and more. Companies can use marketing account intelligence software to bolster account-based marketing efforts. [**Content experience software**](https://www.g2.com/categories/content-experience) **—** Content experience software enables companies to create personalized experiences geared toward audience engagement. These tools first provide features focused on the centralization and organization of marketing assets via tagging and categorizing based on audience or use case. Once content is organized, content experience products offer personalization functionality to create custom experiences for audiences with the intent to generate specific business outcomes. Marketing account intelligence software provides data relating to content strategy for marketers and helps marketers decide where to best place marketing materials.