--- title: HG Insights Reviews meta\_title: 'HG Insights Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 429 reviews by the users' company size, role or industry to find out how HG Insights works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 429 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools ---

### HG Insights Pros and Cons: Top 5 Advantages and Disadvantages

#### Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find HG Insights to be **easy to use and manage** , enhancing decision-making with its well-structured platform. [(3 mentions)](https://www.g2.com/products/hg-insights/reviews?filters%5Bsentiment_snippet%5D=1727931&qs=pros-and-cons#reviews)

Users commend HG Insights for its **data accuracy** , significantly enhancing advertising campaigns and sales strategies. [(2 mentions)](https://www.g2.com/products/hg-insights/reviews?filters%5Bsentiment_snippet%5D=1727799&qs=pros-and-cons#reviews)

Users find the **helpful account team** and intuitive navigation facilitate access to valuable information easily. [(2 mentions)](https://www.g2.com/products/hg-insights/reviews?filters%5Bsentiment_snippet%5D=1727834&qs=pros-and-cons#reviews)

Users value the **lead generation capabilities** of HG Insights, enhancing their advertising campaigns and sales processes. [(2 mentions)](https://www.g2.com/products/hg-insights/reviews?filters%5Bsentiment_snippet%5D=1728424&qs=pros-and-cons#reviews)

Users appreciate the **easy automation** of HG Insights, enabling quick onboarding and efficient tool utilization. [(1 mentions)](https://www.g2.com/products/hg-insights/reviews?filters%5Bsentiment_snippet%5D=1727900&qs=pros-and-cons#reviews)

Users find the **pricing steep** , making HG Insights less accessible for individuals and small businesses. [(2 mentions)](https://www.g2.com/products/hg-insights/reviews?filters%5Bsentiment_snippet%5D=1727783&qs=pros-and-cons#reviews)

Users find the **data often outdated** , impacting reliability and confidence crucial for decision-making. [(2 mentions)](https://www.g2.com/products/hg-insights/reviews?filters%5Bsentiment_snippet%5D=1728124&qs=pros-and-cons#reviews)

Users face **challenges with data access** and management on the vendor portal, leading to potential slowdowns. [(1 mentions)](https://www.g2.com/products/hg-insights/reviews?filters%5Bsentiment_snippet%5D=1727844&qs=pros-and-cons#reviews)

Users feel the lack of **accurate intent data** in HG Insights hampers effective targeting and decision-making. [(1 mentions)](https://www.g2.com/products/hg-insights/reviews?filters%5Bsentiment_snippet%5D=2053300&qs=pros-and-cons#reviews)

Users find the **integration issues** with Salesforce limiting, hindering a seamless data experience across platforms. [(1 mentions)](https://www.g2.com/products/hg-insights/reviews?filters%5Bsentiment_snippet%5D=1727965&qs=pros-and-cons#reviews)

### 5 Pros or Advantages of HG Insights

##### 1. Ease of Use

Users find HG Insights to be **easy to use and manage** , enhancing decision-making with its well-structured platform.
[
See 3 mentions
](https://www.g2.com/products/hg-insights/reviews?filters%5Bsentiment_snippet%5D=1727931&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Matt D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matt D.")
MD

Matt D.

Enterprise (\> 1000 emp.)

5.0/5

"Great Product Insights, but Vendor Portal Needs Improvement"

What do you like about HG Insights?

We like the product ratings, detailed product/software reviews and details that are available through HG Insights. It's easy to use and manage from ou

 ![Somya S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Somya S.")
SS

Somya S.

Enterprise (\> 1000 emp.)

2.5/5

"Efficient Platform for Company Data, but Pricing & Data Freshness Need Attention"

What do you like about HG Insights?

well-structured and user-friendliness of the platform

##### 2. Data Accuracy

Users commend HG Insights for its **data accuracy** , significantly enhancing advertising campaigns and sales strategies.
[
See 2 mentions
](https://www.g2.com/products/hg-insights/reviews?filters%5Bsentiment_snippet%5D=1727799&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
I

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"The insights i needed to fix my sales problems"

What do you like about HG Insights?

It is a great tool and a great sugestion from the G2. It helped me with data and insights that improved my paid advertising campaign.It helped me stru

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Enterprise (\> 1000 emp.)

5.0/5

"Accurate Marketing data for SMB businesses"

What do you like about HG Insights?

The database provided by HG was quite accurate and we used it for one of our key campaigns

##### 3. Helpful

Users find the **helpful account team** and intuitive navigation facilitate access to valuable information easily.
[
See 2 mentions
](https://www.g2.com/products/hg-insights/reviews?filters%5Bsentiment_snippet%5D=1727834&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Ashley S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ashley S.")
AS

Ashley S.

Small-Business (50 or fewer emp.)

5.0/5

"A great way to understand products before buying"

What do you like about HG Insights?

Navigation is easy and makes it easy to find what is helpful to you

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Enterprise (\> 1000 emp.)

4.0/5

"Great intelligence and helpful account team"

What do you like about HG Insights?

The breadth of information available is quite significant. The account team couldn't be more helpful.

##### 4. Lead Generation

Users value the **lead generation capabilities** of HG Insights, enhancing their advertising campaigns and sales processes.
[
See 2 mentions
](https://www.g2.com/products/hg-insights/reviews?filters%5Bsentiment_snippet%5D=1728424&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Enterprise (\> 1000 emp.)

5.0/5

"HG Insights makes account enrichment easy!"

What do you like about HG Insights?

My favourite part of HG Insights is being able to see which products each company has installed. It is especially useful when we are working on takeou

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
I

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"The insights i needed to fix my sales problems"

What do you like about HG Insights?

It is a great tool and a great sugestion from the G2. It helped me with data and insights that improved my paid advertising campaign.It helped me stru

##### 5. Automation

Users appreciate the **easy automation** of HG Insights, enabling quick onboarding and efficient tool utilization.
[
See 1 mentions
](https://www.g2.com/products/hg-insights/reviews?filters%5Bsentiment_snippet%5D=1727900&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Kushal D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kushal D.")
KD

Kushal D.

Enterprise (\> 1000 emp.)

4.0/5

"A powerful market intelligence tool with room for improvement in niche market dat depth"

What do you like about HG Insights?

The platform is user-friendly with almost 15 minutes of learning curve to navigate and understanding of the tool. It is quite intuitive and has on the

### 5 Cons or Disadvantages of HG Insights

##### 1. Expensive

Users find the **pricing steep** , making HG Insights less accessible for individuals and small businesses.
[
See 2 mentions
](https://www.g2.com/products/hg-insights/reviews?filters%5Bsentiment_snippet%5D=1727783&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Somya S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Somya S.")
SS

Somya S.

Enterprise (\> 1000 emp.)

2.5/5

"Efficient Platform for Company Data, but Pricing & Data Freshness Need Attention"

What do you dislike about HG Insights?

The main drawback is the pricing—it can be quite steep. Additionally, there are occasions when the data appears outdated, which can affect its reliabi

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"HG Insights: A Must-Have Data-Driven GrowthTool For Businesses"

What do you dislike about HG Insights?

What I dislike about HG Insights is that, the pricing is quite high for an individua/user and a small business. Also, sometimes, the data generated se

##### 2. Outdated Data

Users find the **data often outdated** , impacting reliability and confidence crucial for decision-making.
[
See 2 mentions
](https://www.g2.com/products/hg-insights/reviews?filters%5Bsentiment_snippet%5D=1728124&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Somya S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Somya S.")
SS

Somya S.

Enterprise (\> 1000 emp.)

2.5/5

"Efficient Platform for Company Data, but Pricing & Data Freshness Need Attention"

What do you dislike about HG Insights?

The main drawback is the pricing—it can be quite steep. Additionally, there are occasions when the data appears outdated, which can affect its reliabi

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"HG Insights: A Must-Have Data-Driven GrowthTool For Businesses"

What do you dislike about HG Insights?

What I dislike about HG Insights is that, the pricing is quite high for an individua/user and a small business. Also, sometimes, the data generated se

##### 3. Data Management

Users face **challenges with data access** and management on the vendor portal, leading to potential slowdowns.
[
See 1 mentions
](https://www.g2.com/products/hg-insights/reviews?filters%5Bsentiment_snippet%5D=1727844&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Matt D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matt D.")
MD

Matt D.

Enterprise (\> 1000 emp.)

5.0/5

"Great Product Insights, but Vendor Portal Needs Improvement"

What do you dislike about HG Insights?

There are some challenges on the back end of the vendor portal that make it hard to get all the data. We don't have access to the full review content

##### 4. Inaccurate Intent Data

Users feel the lack of **accurate intent data** in HG Insights hampers effective targeting and decision-making.
[
See 1 mentions
](https://www.g2.com/products/hg-insights/reviews?filters%5Bsentiment_snippet%5D=2053300&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Enterprise (\> 1000 emp.)

5.0/5

"Accurate Marketing data for SMB businesses"

What do you dislike about HG Insights?

Nothing i can think of. Maybe if you can add intent data(I know its little tricky).

##### 5. Integration Issues

Users find the **integration issues** with Salesforce limiting, hindering a seamless data experience across platforms.
[
See 1 mentions
](https://www.g2.com/products/hg-insights/reviews?filters%5Bsentiment_snippet%5D=1727965&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Sandra M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sandra M.")
SM

Sandra M.

Mid-Market (51-1000 emp.)

4.0/5

"Best source of technographic data for large enterprises"

What do you dislike about HG Insights?

Licensing model. We'd like to put the SaaS platform in the hands of more users but the licensing model doesn't support that. The export and integrati

MM

Madhavi M.

Enterprise (\> 1000 emp.)

11/27/2023

"Actionable data and customer obsessed Team @ HG Insights"

5/5

What do you like best about HG Insights?

1/ AI specific fields that have helped craft our AI competitive strategy 2/ Cool dashboards that help analyze data rapidly 3/the team continues to set a high bar for customer obsession and responsiveness. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

They actually fixed this issue. In my recent interaction with them, they had some one from the data team pull the data and aggregate it per my specifications. Super cool! Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

1/Segmenting and prioritizing potential cusomters

2/Undertsanding tech gaps that our customers are experiencing Review collected by and hosted on G2.com.

Show More

Response from Kelcie Des Jardins of HG Insights

[Editedit](https://www.g2.com/survey_responses/hg-insights-review-8931445/official_response/edit)

Hi Madhavi,

Thank you so much for leaving a review of HG! We love getting your feedback, and completely hear that with so much data it can require additional resources. We're working hard on some product improvements for 2024 that should make leveraging HG's data easier with even more actionable results... stay tuned! And if you have any questions feel free to reach out to your CSM.

Thanks again,

Kelcie

6/8/2026
Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services")
UI

Verified User in Information Technology and Services

Enterprise (\> 1000 emp.)

5/12/2026

"Granular Technographics That Supercharge ABM Targeting and Lead Quality"

4.5/5

What do you like best about HG Insights?

The granular technographic data has been a game-changer for my integrated campaigns. Rather than relying on generic targeting, I can segment audiences based on their actual tech installs and IT spend, which makes my ABM outreach feel far more personalized and relevant. It’s also saved me hours of manual research and has directly improved our lead quality, because we’re finally speaking to each prospect’s specific environment. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

The platform is incredibly powerful, but the UI can feel a bit overwhelming at first because of the sheer volume of data available. As a result, I often have to ask for custom report pulls. It took our team some time to learn how to filter out the noise and build the specific reports we needed for our campaigns. I’d love to see more pre-built templates or guided workflows designed specifically for marketers, so we can get to the “aha” moment even faster. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

We were struggling with broad, inefficient targeting that wasted ad spend on accounts that simply weren’t a fit. HG Insights addressed this by giving us a clear view of each prospect’s existing tech stack, which let us segment our integrated campaigns with far more precision. Now we can quickly identify high-propensity accounts, and we’ve seen a significant reduction in cost per lead along with much stronger resonance from our personalized messaging. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: Seller invite

AO

Andre O.

Data Scientist

Enterprise (\> 1000 emp.)

11/16/2023

"Great Technographic data and product support"

4.5/5

What do you like best about HG Insights?

Integration of trustradius data was an important addition for the product. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

The MCP integration is a must-have on today's tech landscape. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

Access to technographic data. Review collected by and hosted on G2.com.

Show More

Response from Kelcie Des Jardins of HG Insights

[Editedit](https://www.g2.com/survey_responses/hg-insights-review-8884584/official_response/edit)

Hi Andre,

Thank you for leaving a review of HG Insights, we're thrilled you find it easy to use our platform. We'd love to learn more about your use case for an API—a member of our product team will be in touch!

Thanks again,

Kelcie

6/3/2026
Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Matt D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matt D.")
MD

Matt D.

Senior Manager - Marketing, Client Advocacy

Enterprise (\> 1000 emp.)

10/16/2025

"Great Product Insights, but Vendor Portal Needs Improvement"

5/5

What do you like best about HG Insights?

We like the product ratings, detailed product/software reviews and details that are available through HG Insights. It's easy to use and manage from our side. We use it every week to cultivate new references and content. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

There are some challenges on the back end of the vendor portal that make it hard to get all the data. We don't have access to the full review content unless we ask for it. We also cannot manage our incentive balance through it which causes slowdowns. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

It helps deliver differentiation in the market for our solution. We have a saturated market and it helps us get authentic, detailed client reviews which are a huge benefit for Paylocity. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Ashley S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ashley S.")
AS

Ashley S.

Documentary Programmer

Small-Business (50 or fewer emp.)

2/9/2026

"A great way to understand products before buying"

5/5

What do you like best about HG Insights?

Navigation is easy and makes it easy to find what is helpful to you Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

There isn't anything that comes to mind that I dislike Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

It helps me make decisions since I don't have a team to go to. It provides data that is useful and makes me feel more assured. Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: In-app

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
UC

Verified User in Computer Software

Mid-Market (51-1000 emp.)

3/22/2025

"HG Insights: A Must-Have Data-Driven GrowthTool For Businesses"

5/5

What do you like best about HG Insights?

What I like about HG Insights is that the platform is well structured for use especially for large businesses. It's simple to comprehend especially when finding company data making decision making a bit easier. Ease of integration, implementation, and customer support are smooth without any hassle. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

What I dislike about HG Insights is that, the pricing is quite high for an individua/user and a small business. Also, sometimes, the data generated seems oudated which can make it less trustwhorthy. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

With HG Insights, I can identify the best organizations to target by looking at the technologies that they use thanks to HG Insights. Time is saved by concentrating on companies that are more likely to require our product. HG Insights assists us make better decisions, the data also helps our sales and product teams align. Review collected by and hosted on G2.com.

Show More

Response from Kelcie Des Jardins of HG Insights

[Editedit](https://www.g2.com/survey_responses/hg-insights-review-10969159/official_response/edit)

Hi Sanya,

Thank you so much for reviewing HG! We're so happy to hear you find the platform easy to navigate and integrate with your GTM motions. If you have any questions, please don't hesitate to reach out your CSM.

Have a great day,

Kelcie

Validated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Computer & Network Security](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer & Network Security")
UC

Verified User in Computer & Network Security

Enterprise (\> 1000 emp.)

4/15/2025

"HG Insights makes account enrichment easy!"

5/5

What do you like best about HG Insights?

My favourite part of HG Insights is being able to see which products each company has installed. It is especially useful when we are working on takeout campaigns. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

The product installations most of the time are 'unspecified product' for a certain vendor. Although, the vendor name is usually sufficient. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

When a vendor of ours is looking to target a list of accounts, they want to know what technology has already been installed on the accounts and what their security budget looks like. We are able to show to the vendor our value as a distributor by enriching these account lists with the data available on HG Insights. It has led us to win business, particularly in the SMB landscape. Review collected by and hosted on G2.com.

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Response from Kelcie Des Jardins of HG Insights

[Editedit](https://www.g2.com/survey_responses/hg-insights-review-11050189/official_response/edit)

Thank you so much for leaving a review of HG! We love hearing you're able to use our granular revenue growth intelligence in your takeout campaigns. If you need anything, please don't hesitate to reach out to your account rep!

Thanks again,

Kelcie

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Verified User in International Trade and Development](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in International Trade and Development")
II

Verified User in International Trade and Development

Small-Business (50 or fewer emp.)

3/20/2025

"The insights i needed to fix my sales problems"

5/5

What do you like best about HG Insights?

It is a great tool and a great sugestion from the G2. It helped me with data and insights that improved my paid advertising campaign.It helped me structure better ads, sales funnels and sales script for my team. Having more filters would be even greater tool but so far it helped me generate more sales and create a better sales system. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

The book demo. I would like a book demo period without the need to talk to a sales team but set up an account and use it just to try it out and refer it to more poeple and coworkers who might need this tool. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

Sale system like Crm, sales script and related to marketing it helped me improve the sales funnel and ad campaign. Review collected by and hosted on G2.com.

Show More

3/25/2025
Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Kushal D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kushal D.")
KD

Kushal D.

Senior Consulting Manager

Enterprise (\> 1000 emp.)

10/26/2024

"A powerful market intelligence tool with room for improvement in niche market dat depth"

4/5

What do you like best about HG Insights?

The platform is user-friendly with almost 15 minutes of learning curve to navigate and understanding of the tool. It is quite intuitive and has on the go quick onboarding training videos. I was literally expert in utilizing the tool within an hour. The implementation was relatively straightforward, and my colleagues were happy with speed of deployment. The sales onboarding personnel was very responsive and supportive. I accessed the platform three to four times a day to ensure the insights remain current and relevant for my ongoing pursuit. While my company did not integrate the features to its salesforce platform, the tool has ready to plug integration capabilities. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

Although HG Insights frequently updates its data, I felt that the insights on niche technologies or markets lag behind. If you are planning for a real niche targetted marketing campaign, I'd give 7 out of 10 for the tool.

I also felt that the customization options for dashboards and reports are limited. There should be flexibility for me to allow changing the list of fields while viewing the data. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

HG Insights helps me in identifying target account with good amount of precision. This helps me focus only on prospects who are likely to need my services, improving lead quality and boost sales efficiency. It also helps me in enhancing go-to-market strategy by analyzing technology spend, market trend, and specific firmographics. Review collected by and hosted on G2.com.

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11/7/2024
Current UserValidated ReviewerSource: In-app

 ![Heather S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Heather S.")
HS

Heather S.

Head of Marketing

Mid-Market (51-1000 emp.)

11/7/2024

"Great information...but pricey"

4/5

What do you like best about HG Insights?

The company level data, including install base information is super helpful, and I like that it shows a level of frequency and timeframe related to the data collected. It's pretty easy to use, and super easy to get started. I've not yet had to use customer support so I cannot speak to that. There really isn't any integration for us since we use D365 as our CRM. I understand there is a workaround, but we are not yet using it. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

It's a shame they do not also incorporate the contact level details, but there are a ton of other tools for that. Also, I wish it were a bit less expensive, it's a big ticket item for a small organization. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

It is helping us hone in on who we should be targeting, around tech stack, timeframe, and intent categories. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: Seller invite

## Top-Rated Alternatives

[

 ![GTM Workspace - Powered by ZoomInfo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "GTM Workspace - Powered by ZoomInfo")

GTM Workspace - Powered by ZoomInfo

4.5/5(9,106)

](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews)

[

 ![Datanyze](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Datanyze")

Datanyze

4.1/5(447)

](https://www.g2.com/products/datanyze/reviews)

[

 ![Enlyft](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Enlyft")

Enlyft

4.4/5(79)

](https://www.g2.com/products/enlyft-enlyft/reviews)

[
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](https://www.g2.com/products/hg-insights/competitors/alternatives)

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