Extended Presence is an elephant hunter. Our clients are typically F1000 companies that need to generate genuine qualified sales opportunities for their sales teams with accounts that matter.
Conversations with true decision makers are inherently brief and need to be hard-hitting on the benefits and light on inquisition. Employing seasoned SDR’s and a proven Account Based Tele-prospecting model, Extended Presence has set thousands of client appointments since 2002 for SaaS and hardware solutions as well as consulting and information services.
HG Focus helps us be more successful; here’s how.
Knowing the technology stack for a prospect is critical for us. It allows us to customize our presentation to the prospect’s environment in a flash – without having to exhaust precious time grilling the prospect about it. When conducting campaigns targeting a client’s customer base, our credibility is greatly enhanced since we are able to see what client solutions they have, which dictates the customized pitch.
And, with HG Focus, it’s simple.
With a single click, an SDR can tell HG Focus what vendors or specific vendor solutions are of most interest. When the prospect’s record is pulled up for contact, HG Focus automatically displays the number of solutions the target organization has that match the SDR’s interest list. The SDR doesn’t have to click on a single thing. If they want to examine the organization’s entire stack, it’s a click away.
Our SDR’s are able to target better because the solutions of interest are indicated right on the list view screen in SFDC. We don’t have to append information, it’s just there. And they can customize their pitch in an instant.
Extended Presence is able to execute more effective “take-out” campaigns when clients want us to target a specific competitive solution because we can focus on those with it. And we’re sometimes able to deduce the best prospects by evaluating the technology stack of those taking appointments and look for more that look them.
HG Focus is a brilliant solution that is simple from signing up to use. As a browser extension, it’s easy to install and takes about two minutes to get it working perfectly. User “training” is about one minute and our SDR’s up running full speed.