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D&B Connect Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find D&B Connect to be very easy to use, maximizing efficiency in data qualification and marketing research. (19 mentions)
Users value the data accuracy of D&B Connect, enhancing their data quality efforts and supporting company growth. (18 mentions)
Users value the comprehensive data quality features of D&B Connect, enhancing their data management efforts significantly. (11 mentions)
Users appreciate the easy setup of D&B Connect, facilitating seamless integration and efficient data enrichment. (8 mentions)
Users value the accuracy of D&B Connect, enhancing credibility and supporting precise risk assessments in business operations. (7 mentions)
Users find limited functionality in D&B Connect, struggling with credit tracking, contact matching, and data input controls. (9 mentions)
Users feel that D&B Connect is expensive, primarily benefiting larger enterprises while posing challenges for smaller businesses. (7 mentions)
Users report a challenging learning curve with D&B Connect, indicating the need for additional training to use effectively. (7 mentions)
Users find limited functionality in D&B Connect, struggling with account creation and tracking of contact information. (6 mentions)
Users are frustrated by missing features in D&B Connect, such as incomplete data and slow reporting capabilities. (6 mentions)

5 Pros or Advantages of D&B Connect

5 Cons or Disadvantages of D&B Connect

D&B Connect Reviews FAQs

Generated using AI

Last updated: Nov 01, 2026

What is D&B Connect, and what problem is it built to solve?

D&B Connect is used to enrich, standardize, and maintain business records, supporting data quality and prospecting work. Users apply it to fill gaps in company and contact data, match records, and keep CRM information more consistent.

What languages does D&B Connect support?

D&B Connect supports 1 language: English.

What company sizes and industries is D&B Connect the best fit for?

D&B Connect appears across small, mid-market, and enterprise organizations, with reviewer representation clustering in several business and technology-related industries.
  • Company sizes: Small businesses, mid-market organizations, and enterprises.
  • Industries: Marketing and advertising, information technology and software, and market research.

How long does it take to implement D&B Connect across a team?

Implementation is most often reported as taking less than a month, though timelines vary with the setup and data work involved.
Time to go live Relative frequency
Less than 1 month Most common
1–3 months Also reported regularly
Less than 1 day Reported in some implementations
3–6 months, 6–12 months, or more than 12 months Less common, longer implementations

What customer support options does D&B Connect provide, and how do users find the overall support experience?

Support experiences are mixed: users describe helpful, knowledgeable assistance and responsive onboarding, while some report slower replies or limited personal contact when resolving issues.

What is the experience like for teams switching to D&B Connect from another tool?

Switching to D&B Connect has been driven by the need for richer business data, better account hierarchies, stronger matching, or more suitable integrations and pricing. Compared with tools such as ZoomInfo, InsideView, and Zoho CRM, the change has brought access to broader company information and improved data enrichment or workflow connectivity; the benefits depend on the prior system and the team's requirements.

What tools and platforms does D&B Connect integrate with, and how do these integrations help users get more value from the product?

D&B Connect offers 4 integrations, spanning CRM, data storage and warehousing, and data management tools.
  • CRM: Salesforce Sales Cloud
  • Data storage and warehousing: S3 Drive, Snowflake
  • Data management: Tamr
In daily use, these connections can bring enriched business data into existing systems and help teams keep records aligned, reduce manual transfers, and support data-cleanup workflows.

What features or capabilities could make D&B Connect even more useful?

D&B Connect could be more useful with clearer visibility into processing and usage, more flexible controls, and smoother guidance through setup and data work.
  • Show credit or RUM consumption and processing outcomes more clearly, including what matched and what remains.
  • Expand customization for field mapping, match rules, update conditions, and workflow cadence.
  • Make the interface and file-handling steps easier to navigate, with clearer instructions and examples.
  • Improve monitoring of contact changes and the freshness of company and contact data.

D&B Connect Reviews (134)

View 3 Video Reviews
Reviews

D&B Connect Reviews (134)

View 3 Video Reviews
4.1
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Ramy A.
RA
Ramy A.
Senior Manager, Software Engineering
Mid-Market (51-1000 emp.)
"Seamless CRM Integration with Robust Data Enrichment"
4.5/5
What do you like best about D&B Connect?

I like D&B Connect's integration with Salesforce, which is great. The installed package is pretty well connected. I find it helpful that it exposes controls that can be used to tweak the matching criteria and threshold. The bi-weekly matching re-runs are a maintenance-free way to ensure that company profile matches stay up to date. The account creation wizard through Salesforce makes it smooth for reps or BDMs to create accounts while ensuring no duplicates exist (based on DUNS number) and that matching to D&B happens before the account gets created. The initial setup of D&B Connect was pretty easy. Review collected by and hosted on G2.com.

What do you dislike about D&B Connect?

While the account creation wizard is great, one of the minor inconveniences is that if an account is created inline through a lookup field, the wizard can't be invoked and the standard account creation flow is used, which bypasses the D&B matching process. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Connect

Hi Ramy, thanks for the detailed feedback. Glad to hear the Salesforce integration, matching controls, and bi‑weekly updates in D&B Connect are supporting your territory and enrichment work. I appreciate you calling out the workflow gap when creating accounts inline through lookup fields and we’ll capture that. Thanks again for taking the time to review us!

Verified User in Real Estate
UR
Verified User in Real Estate
Mid-Market (51-1000 emp.)
"Overall Experience Fell Short"
2/5
What do you like best about D&B Connect?

Project Set-Up feels straightforward; however, some additional helptext/resources would be useful in understanding how mapping/matching is done.

Customer support was very communicative and easily contactable. I felt any questions or concerns were addressed in a quick manner.

I appreciate the refresh/rematch button, as well as a bi-weekly option, available on the front of the project. It makes rerunning a job easy. However, I would like other timely cadences available as our company was not interested in running every two weeks. Review collected by and hosted on G2.com.

What do you dislike about D&B Connect?

There is no indicator of how many credits/RUM is consumed prior to processing, especially for international records. We would have appreciated an indicator when the data was read to determine this amount before reviewing/approving (or, even afterwards to determine how much was consumed on our monthly basis).

We have little control over what company information is inputted into our CRM, and it felt like a lot of work was involved prior to every rematch to scope for (& remove) international records. And despite the effort, international records were identified anyway, and more hoops were required in order to remove them.

Contact matching feels limited. There is no tracking whether or not a contact moved companies.

Little customizability for enhancing/supplementing fields (source of truth, if this - then this/that, mixed address information) from the toolbox. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Connect

Hi there, thanks for taking the time to share such detailed feedback. I’m glad to hear the project setup, support experience, and refresh options have been helpful for your team. I also appreciate you calling out the areas that felt challenging, including visibility into credit usage, handling international records, and the limits around contact matching and customization. If you’re open to discussing any of this further, feel free to reach out to me directly at johnsonk@dnb.com and I can connect you with our product team. Thanks again for your review and for using D&B Connect.

Mani N.
MN
Mani N.
Ample
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"SRG"
3/5
What do you like best about D&B Connect?

ih8355260@gamil.com imran Hussain SRG log in Review collected by and hosted on G2.com.

What do you dislike about D&B Connect?

ih8355260@gamil.com imran Hussain SRG log in Review collected by and hosted on G2.com.

DN
David N.
"Rich Data Source, Needs UI Improvement"
3.5/5
What do you like best about D&B Connect?

I appreciate the amount of data available in D&B Connect, as it greatly enhances my ability to map records from various data sources back to a DUNs record. This extensive data availability allows me to standardize a source of truth record across different data sources, thereby enriching these records with additional information. By having access to numerous data points, I can effectively fill gaps in our Customer Relationship Management (CRM) system. It also aids in identifying records within our Total Addressable Market (TAM) and helps our representatives to prospect more efficiently. Review collected by and hosted on G2.com.

What do you dislike about D&B Connect?

I find the user interface of D&B Connect not as intuitive as I would hope, which suggests that more training is necessary to navigate it effectively. Moreover, the mapping process is slower than expected, as even for smaller files it takes a few hours to get results. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Connect

Thank you for sharing your experience, David! We’re glad the extensive data in D&B Connect helps enrich your CRM and improve prospecting. Your feedback on UI intuitiveness and mapping speed is valuable and appreciated. Thanks for taking the time to review.

Avijit S.
AS
Avijit S.
Manager, Enterprise Data Management
Enterprise (> 1000 emp.)
"Flexibility to enable data governance and improve data quality for the business"
5/5
What do you like best about D&B Connect?

The availability of data points and flexibility to modify the selections matching the ever changing needs and requirements. Review collected by and hosted on G2.com.

What do you dislike about D&B Connect?

The credits aka RUMs management system needs to be a little user oriented instead of not being able to control it. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Connect

Hi Avijit, thank you for your review! It’s great to hear that the flexibility in selecting data points is helping you support evolving data governance needs. Your feedback on RUM management is appreciated. We’re glad D&B Connect is helping improve data quality, identify duplicates, and give sales teams better visibility into whitespace. Thanks again for sharing your experience.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
"Great B2B Data Coverage with Flexible Integrations"
4/5
What do you like best about D&B Connect?

D&B Connect platform provides good B2B data coverage with quality contact information. The multiple integration options (S3, API, and direct UI upload) make it easy to work with the data in whatever way best fits the needs. Review collected by and hosted on G2.com.

What do you dislike about D&B Connect?

Some B2B firmographic fields are not available for download via the API using the contact level search APIs. The platform could also benefit from enhanced monitoring capabilities for contact job-related fields to better track career changes. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Connect

Hi there, thank you for taking the time to share your experience with D&B Connect. It is great to hear the platform’s contact coverage and the flexibility of options like S3, API, and direct upload are making it easier for your team to work with data the way you need. I appreciate you pointing out the additional firmographic fields and the desire for stronger monitoring of job related changes. Input like that is really helpful. Glad to hear the enrichment capabilities are supporting your marketing efforts.

Meghan P.
MP
Meghan P.
Director, End User Computing
"Effortless Salesforce Integration with Powerful Data Customization"
4.5/5
What do you like best about D&B Connect?

I love being able to batch a data pull for a large number of records. I also like that I can customize exactly what fields of data I’d like returned. It takes a bit of trial and error, but eventually I managed to get my data pulls down to a science! Review collected by and hosted on G2.com.

What do you dislike about D&B Connect?

For me, the biggest opportunity for improvement would be in selecting those same data fields I mentioned. I think giving an example of what will be returned based on selections would save a lot of rework. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Connect

Hi Meghan, thank you for your review! It’s great to hear that batching large data pulls and customizing fields in Connect has been helpful for your Salesforce work. Your suggestion about showing an example of what selected fields will return is appreciated. Thanks for sharing your experience and for using D&B to support your hierarchy and account data needs.

YH
Yunis H.
Digital Systems Engineer
Information Technology and Services
Small-Business (50 or fewer emp.)
"D&B Connect, Trustworthy and Intelligent Support for Risk Assessment and Decision Making Support"
4/5
What do you like best about D&B Connect?

D&B Connect offers a comprehensive database coverage, including credit risks, corporate linkages, firmographics, among many

The program helps us conduct valuable risk assessments, where detailed due diligence is effectively done

The software helps us create a credible brand due to its stability and accuracy in data management

D&B Connect has diverse aspects in business, supporting fraud prevention, enhancing credit risk management and amplifying efficiency in operations Review collected by and hosted on G2.com.

What do you dislike about D&B Connect?

Sometimes, S&B Connect focuses on inaccurate or outdated data, which may results to acquiring unreliable information

SMEs find themselves stuck on prices, where the advanced features of this app requires high prices Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Connect

Thank you, Yunis, for sharing your experience with D&B Connect! We’re pleased to hear it’s supporting your risk assessment and compliance efforts. Your feedback on data accuracy and pricing is valuable as we continue to improve. Thank you again for your review!

SM
sheetal m.
Systems Manager
Arts and Crafts
Mid-Market (51-1000 emp.)
"Impressive and Dynamic Master Data Control Approach, for Efficient Insights and Analytics"
4.5/5
What do you like best about D&B Connect?

D&B Connect gives us comprehensive and detailed data access to millions of insights from different sources, including financial risk data, firmographics, CRM, among others. The app monitors data transmission and flow from one location to another, and this makes it effective to eliminate data duplication. We easily get a smooth data visualization, where we monitor the health status of our database, in a simplified manner. Review collected by and hosted on G2.com.

What do you dislike about D&B Connect?

D&B Connect has recorded challenges with data inaccuracy, where it collects data from outdated databases. The app should be price sensitive, where there should be affordable tiers. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Connect

Thank you, Sheetal, for sharing your experience with D&B Connect! We’re happy to hear it’s helping you maintain data quality and streamline insights. Your comments on pricing and data accuracy are greatly appreciated as we continue to enhance the platform. Thank you again for your review!

Aniket P.
AP
Aniket P.
Senior Business Systems Analyst
Enterprise (> 1000 emp.)
"Up-to-Date Insights That Drive Smarter Business Strategies"
4/5
What do you like best about D&B Connect?

It has updated data which our business can leverage to get a clearer picture of how other organizations are shaping up to re-construct our strategies of engagement if needed. Review collected by and hosted on G2.com.

What do you dislike about D&B Connect?

Setting up the integrations after system refreshes is slightly painful especially in salesforce Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Connect

Thank you for sharing your experience, Aniket! We’re glad D&B Connect provides the updated data your team needs to refine engagement strategies and strengthen client relationships. Your feedback on integration setup, especially with Salesforce, is noted and appreciated. Thanks for taking the time to review.