Top Free Marketing Account Intelligence Software

Check out our list of free Marketing Account Intelligence Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all Marketing Account Intelligence Software to ensure you get the right product.

(4,251)4.4 out of 5
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ZoomInfo Powered by DiscoverOrg combines the world’s most comprehensive business database with best-in-class technology to fuel your go-to-market strategy from start to finish, and provide an accurate, 360-degree view of customers, prospects, and opportunities. With robust features and integrations seamlessly incorporated into your workflows, the company is on a mission to deliver MORE. More leads for sales and marketing teams. More closed deals for sales organizations. More efficiency for opera

I like that we can filter the contacts to what we are looking for specifically so we know we are going to be reaching the right people. We are... Read review
Michael R.
I like the access to the vast database of contacts that allows the opportunity to get more numbers, emails, and company information. Read review
(1,931)4.6 out of 5
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Adapt is a global B2B contact and company database provider across multiple industries. Adapt has 300,000+ users and 100 million business contacts, including industry-specific company database and contact information such as job title, direct dial, and email addresses. Adapt is a unified sales accelerating platform with the industry-leading products Lead Builder, Prospector and Engage. With robust CRM integration and chrome extension, Adapt’s database enables sales representatives, marketing l

The app is fast, well-made and convenient. Read review
Marko T.
I can find every email without problems and everything. Read review
(705)4.3 out of 5
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InsideView helps businesses drive rapid revenue growth by empowering business leaders to discover new markets, target and engage the right buyers, and manage customer data quality. Our AI-based B2B data and intelligence platform delivers the industry’s most relevant and reliable buyer signals and, combined with InsideView’s data expertise and best-in-class customer support, is trusted by the world’s best performing companies.

Jeff S.
Inside View works very well with Microsoft 365 Dynamics. This is a great lead generation tool and pairs well with our CRM. Inside View has done a... Read review
Adrian B.
Insideview provides us with integration to our CRM, and includes email address info in their profiles. There are also some cool alert features... Read review
(312)4.8 out of 5
Entry Level Price:$0 5 Credits

UpLead is a B2B prospecting platform that provides the highest quality B2B contact & company data. Features include: real-time email verification, worldwide contacts in over 200 countries, 50+ search criteria, technology tracking, account based marketing, competitor intelligence, email pattern intelligence, social profile links, Salesforce & 12 other CRM integrations, robust API and more.

Gary M.
Price, and ease to work and integrate with other tools. Read review
Price is very affordable and easy to use Read review
(125)4.5 out of 5
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Infer’s predictive lead scoring platform leverages the power of predictive analytics and hands-on data science to help you determine who your ideal buyers are, understand their purchasing behavior and stop wasting time on leads that will never convert. Infer analyzes the data collected in your CRM, your marketing automation systems and Infer's massive database of company information to find the prospects who are most likely to buy and are the best fit for your company. It computes precise score

Geneva F.
Infer is an excellent marketing and CRM automation platform with a live API connection. Infer is a software that applies advanced machine learning... Read review
Zhu T.
I like the graphic panels that offer the interface is actually quite simple to use it is excellent for quality campaigns and price forecasting in... Read review
(423)4.2 out of 5
Entry Level Price:Free 10 credits/month

Datanyze helps sales and marketing professionals find and connect with B2B prospects, supplying actionable contact information, including email addresses, direct dial and mobile numbers directly from LinkedIn profiles and company websites without leaving your browser. Our Google Chrome extension, smooth interface, and comprehensive dashboard highlight a user experience that’s always looking forward, helping you quickly find and connect with your next customer and skate circles around the competi

Aileen Mae P.
Very useful in propecting leads. I used this to research contact details of my prospects. It is very easy to use. Read review
Insight in revenue and the website technographics, which displays the software a company uses. Also the insight in words used for SEO give quick... Read review

Leadiro is the smarter way to generate leads. The extensive Leadiro database can help you find, connect, and engage with your ideal customer. You can turbo-charge your sales and marketing teams with access to a platform that gives you intelligent, compliant, and actionable B2B contact data. With Leadiro, you can access: · B2B Contact Audience Data · Company Firmographic Data · Technology Install Base Intelligence Our growing range of APIs and integrations, including Hubspot,

Leadiro is a very easy to use platform, its very intuitive and if you ever have any questions the team is always there to help out with any of our... Read review
Leadiro is a great tool, the data quality, the filtering ability to segment data to the finest details, but my favorite part of Leadiro is the... Read review
(278)4.5 out of 5
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Entry Level Price:$0 /month

Lead411 provides the most comprehensive and accurate information about contacts and companies available in the marketplace. Through targeted filters, and sales intelligence data points, customers are able to view complete contact data profiles and find growing companies that are more likely to be in a buying cycle for adding services/solutions. Our sales intelligence triggers are an easy way for you to filter for companies that make the most sense to reach out to. Sales Intelligence data

It's one of the most affordable options out there for lead lists. The data is very good. What sets them apart is not having to lock into an... Read review
While it has it's limitations, Lead411 gets me 80-85% of the information I am looking for at a fraction of the cost of some of the other software... Read review
(81)4.5 out of 5
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Bombora’s offering identifies which businesses are currently researching what topics and the intensity of those efforts. It scores these signals to then help sales and marketing teams prioritize target accounts, customize their conversations with them, and optimize marketing efforts.

Bombora has helped sales, marketing, and product all talk in the language of accounts and their interests. This has moved us away from 'I wish... Read review
Lisa G.
1. Can use bombora to evaluate our target prospect list to see which ones are the lowest-hanging fruit 2. Can use Bombora's built-in database to... Read review
(156)4.5 out of 5
Entry Level Price:$99/mo per user

Apollo is a data-first engagement platform that gives reps the ability to dramatically increase their number of quality conversations and opportunities. Reps are empowered do more than just conduct outreach - they learn who to target, how to reach out, and what to say at speed and scale. We help drive growth and success by providing the means for teams to discover and utilize their organization’s unique best practices. By working in a unified platform, reps and managers alike save hours of tim

The REAL Jay V.
The easy list filtration process allows for refined targeting, so many filters! Read review
Christian O.
The price and capabilities are incredible. This could change the sales enablement space because it's not ridiculous price points at like 50k a year... Read review
(98)4.3 out of 5
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Entry Level Price:Free

FullContact is the leading SaaS provider of privacy-safe Identity Resolution. Using its patented Identity Graph, FullContact enables brands and marketing platforms to connect, consolidate, and enrich fragmented or incomplete offline, online, professional, and personal identifiers. These identities & hundreds of marketing attributes can be queried by the graph to identify an individual from the billions of people within the Identity Graph. We help marketers and companies identify their cust

George B.
FullContact syncs my contact lists, tags/labels, and can automatically get new info from signature blocks. There's support for adding LinkedIn or... Read review
FullContact provides a very simple to use API to fetch details about contacts you may have limited data about. We receive leads often with only an... Read review
(155)3.7 out of 5

In our fast paced world, real-time engagement has never been so important, and even better when it is human-to-human. Statistically, 84% of B2B buyers will purchase from the first organisation they engage with, and yet reacting quickly to opportunities is something that most B2B organisations struggle with. Lead Forensics enables businesses to engage with prospects and customers faster than ever before, right at the point when they are most engaged - whilst they are visiting your website. Lea

Sarah H.
The tool does what it says - it looks up the IP addresses of your website visitors and identifies the companies. Read review
It did a decent job of telling you which companies had visited your website, when people worked in offices. Read review
(22)4.7 out of 5

CloudLead uses machine learning tools backed by human researchers to help B2B sales and marketing teams scale their outbound processes. With CloudLead businesses can identify new customer leads, update & improve existing lead database and setup managed outbound email processes.

Reliable turnaround and responsiveness to specific data formatting/queries are a big plus. Read review
The CloudLead team is great and and they respond quickly. We are able to get a targeted list of contacts (in terms of industry, company size,... Read review
(52)3.9 out of 5
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Powered by the Data Cloud, D&B Optimizer serves as the foundational building block for your sales and marketing alignment by delivering valuable business intelligence on more than 350 million business records and their corporate hierarchies. These records are curated from thousands of sources and are updated 5 million times a day providing you with the quality B2B data you need to increase productivity and organizational alignment, while enabling you to accelerate growth. D&B Optimizer

Eugene C.
It's easy to search for contacts in their database. Although they have limited contacts in my industry (healthcare, life sciences), it's obvious... Read review
Easy to search and export data. They also credit for any emails that bounce. That's about it. Read review
(14)4.0 out of 5

BrightInfo doubles your conversion rate using a personalization algorithm that automatically analyzes visitor behaviour and serves highly relevant content to each at suitable points during the natural browsing flow. Each visitor on-site experience is made unique, thus fostering interaction between visitors and brand. The content is served through a unique overlaying interface of branded triggers and display units. BrightInfo is completely automated. Once set up (a line of code, that’s all it

The BrightInfo product has no difficulty while installing or configuring it. Once you apply, with a few clicks, you would observe the massive... Read review
We tried brightinfo for several months, all the while tweaking its configuration to achieve some level of lead generation. After 4 months, we saw... Read review
(29)4.7 out of 5 is a predictive intelligence product company for enterprise sales and marketers. The plug and play product integrates with your marketing automation and CRM systems and leverages machine learning and predictive classification to determine the deepest context. Using this context to go enhance the quality of your funnel, be it inbound or outbound. All models a built for efficiency and confidence levels or 70% or higher are standard using this product. Typical problems customers solve us

From start to finish it took us about 10 hours to setup. This included all upstream and downstream integrations, the initial modeling and setting... Read review
Account level prioritization by portfolio and targeting. by industry preferences and sector categories. One of the few solutions in the market... Read review
(266)4.4 out of 5

Brandwatch is the world’s pioneering digital consumer intelligence suite, helping over 2,000 of the world’s most admired brands and agencies including Unilever, Walmart and Dell to make insightful, data-driven business decisions. The company underwent the industry-transforming merger with Crimson Hexagon in 2018, and has made three acquisitions to date: PeerIndex (2013), BuzzSumo (2017) as a standalone content marketing platform, and Qriously (2019) to add global survey capabilities. Brandwatc

Inés G.
I´ve used Brandwatch since 2014. Every year I compare Brandwatch with others social intelligence platforms and every year Brandwach is the best... Read review
Tara C.
I've been a social media analyst for a decade and Brandwatch is the only tool that allows me to have complete flexibility and control of how the... Read review
(62)4.0 out of 5
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Today’s B2B organizations rely on accurate data to power their sales and marketing strategies -- KickFire's IP address intelligence™ translates IP addresses to companies and provides account-level firmographic data, such as industry, revenue, employee count, and more. B2B marketers can leverage this data to identify website visitors, personalize content, target ads, enrich forms, append CRM data, and other account-based marketing strategies. KickFire’s IP address intelligence and B2B firmogra

Adam H.
I like that I see what I need to quickly and easily Read review
Julie F.
KickFire is a fantastic marketing tool for three main reasons. First, KickFire gives me instant data on who's visiting not only our website but... Read review
(23)4.7 out of 5
Entry Level Price:$999 per month

OceanFrogs is a sales intelligence platform that allows you to go to market in a week or less. Intent data, Technology usage tracker, lead scoring to allow B2B marketers/sales to figure out their addressable market. OceanFrogs takes pride in providing international data (APAC, Japan, India, and the USA). We track more than 9000 technologies, 1000 intent topics, and more than 10 million companies worldwide. OceanFrogs provides search by teams, products, and services in a way that it brings th

The platform has features like tracking ex-user movements, decision maker intelligence, and techno graphics, which I found really useful. It also... Read review
(26)4.8 out of 5

xiQ is an End-to-End, B2B Sales and Account-Based Marketing (ABM) platform that leverages AI to: -Generate DISC personality insights to personalize client engagement at scale -Consistently generate highly engaging content to increase engagement by 10x -Extract first-hand intent data -Provide 360-degree account insights, sales triggers and alerts in one easy to use app xiQ is designed from the ground up to address B2B sales & marketing professionals with next-generation capabilities to exec

Andy W.
The clean, easy to use interface of SweetSpot that displays all relevant information in one place. Now I can do a quick refresher on prospects just... Read review
Drew N.
The instant profiles are incredibly accurate and useful in prepping you for any meeting you're having with someone you haven't met before. Read review
(12)4.6 out of 5
Optimized for quick response

DealSignal provides fresh, accurate, verified B2B data that helps sales & marketing teams maximize their efficiency, performance and results. Precisely target the right buyers, personalize your outreach, and drive more conversions. The DealSignal Data Platform provides access to 600M+ global companies and contacts with over 100 data points, including detailed account profiles, contact profiles, verified emails, corporate & direct phones, social URLs, and mailing addresses – all with 97%

My clients are targeting companies of all shapes and sizes in countries all around the globe. DealSignal was the only data company that... Read review
Mikhail B.
Speed is great (usually results are delivered under 48 hours), accuracy fully meets our expectations, # of available filters is good to satisfy our... Read review
(43)4.7 out of 5 is the first and only AI-Powered sales intelligence platform that deploys custom-built algorithms to rank over 8 million international companies on their likelihood to expand. represents a brand new approach to marketing and business development by focusing on leads that are active buyers of goods and services: Growth Companies. Deployed by users in more than 15 countries, has transformed the lead generation process. The days of static, un-intuitive list building

David T.
The staff at Gazelle is terrific. They are very responsive and take feedback seriously for incorporating it into new features, UX updates, and... Read review
(1)5.0 out of 5

180byTwo is an industry leader in DAAS solutions: leveraging multi sourced offline, online, mobile, location, signal, proximity, and various other data points across industry verticals designed to help marketers and platforms more efficiently and effectively target accounts, professionals and consumers across channels and devices. Our goal is to provide the best in class data solutions and services so our clients are able to better leverage data and make the the most informed decisions in order

Colten B.
The data was extremely high quality and integrated to any extent that we needed. It was also very personalized, so we applaud ABM for that. Read review
(120)4.5 out of 5
Entry Level Price:$39 USD per month

Visitor Queue is an advanced B2B (a business that sells to other businesses) lead generation software that identifies the name, contact details and user data of the businesses that visit your website. Gone are the days of cold calling and guessing, we feed your sales team hot leads that have already shown an interest in your products and/or services. With 98% of website visitors disappearing from your website without a trace, isn’t it time you found out who they were?

Visitor Queue provides fantastic results for an affordable price. We recently signed into a subscription with them after using their trial.... Read review
Michelle E.
Insight into who is visiting, along with the price Read review
(27)4.3 out of 5

Intricately offers a data set on cloud infrastructure analytics for companies like Snowflake, Amazon Web Services, Verizon Digital Media Services, Avi Networks, and Fastly. With this new data set, these companies can redefine their target accounts, enhance current scoring/propensity models, identify new markets/verticals and much more. Historically, organizations have decided who their target customers are based on basic data including firmographic and binary, often inaccurate, technographic da

Chris S.
Easy. Insightful. Meaningful data. Free (What? Are you kidding me? Doesn't get any better than that) for a one man band like me (I'm a 1099... Read review
Nick H.
Love that SaaS products are splits out and others are categorised effectively. First tool I've seen which shows spend by product as well. There are... Read review
(1)1.0 out of 5

Red Flag Alert is a business information database with records on every UK and Northern Ireland business. Red Flag Alert allows you to effectively assess the financial health of a business with detailed business reports, monitors any changes in circumstances in a business through real-time e-mail alerts, identifies and targets your ideal business prospects through an online search function with options for basic and advanced business demographics search.

Sarah A.
They've taken publicly available information and presented it in a way that's straightforward to use and their flag system is helpful and accurate. Read review
(41)4.2 out of 5

Spotler Group gives ambitious marketers the right marketing and transactional software including services to grow their business. Whether is it AI powered marketing automation, lead generation, social media management, email marketing, eCommerece, sms marketing or transnational emails we have the software to help you achieve you goals. With over 2500 clients in 8 European countries transmitting over 9 billion messages every year, Spotler is a European Marketing Technology power house.

I have recently started using the software after previously using free email platforms. I have been extremely impressed as have been my clients.... Read review
Harry L.
Building lists and reports in Salesforce to then add to a campaign and schedules has reduced the amount of time I spend on admin. The flip side of... Read review

Top 10 Free Marketing Account Intelligence Software in 2021

  • ZoomInfo
  • Adapt
  • InsideView Insights
  • UpLead
  • Infer

Learn More About Marketing Account Intelligence Software

What is Marketing Account Intelligence Software?

Marketing account intelligence ultimately comes down to collecting and parsing data. When investing in this type of software, it's crucial to consider the product's data capabilities. First, you want to find out what type of data a product is offering to uncover. The purpose of having a marketing account intelligence tool is to obtain access to granular data on targets and potential accounts to allow you to focus on those that are the best fit for your company. This, in turn, will assist you in improving your lead generation success. Generally, the more nuanced the data the better. While it’s nice to have information like a target’s role in the company, it’s even better if you can acquire information like how long they’ve been at that company, whether they are attending any events soon, or what type of technology they use. Depending on the nature of your business, some of these types of data may be more valuable than others, so be sure to consider your data needs before purchasing.

In addition to the types of data, you’ll want to consider where a marketing account intelligence tool sources its data. This is something you can find out when speaking directly with the vendor; the sources used will differ depending on the types of data a product collects. There’s no tool that can provide 100% data accuracy, but the quality of the data is an important consideration when investing in marketing account intelligence software. You can obtain this information by looking at the reviews of products as well as by having the vendor explain their data quality and verification methods.

Key Benefits of Marketing Account Intelligence Software

  • Reduce the amount of time spent by sales teams on long-shot prospects
  • Fill in the gaps in your database to glean valuable company information
  • Provide data relating to content strategy to marketers
  • Help marketers decide where to best place marketing materials
  • Improve sales forecasting by scoring leads
  • Limit time spent by sales teams searching for prospect contact data

Why Use Marketing Account Intelligence Software?

This type of software ties in with an account-based marketing (ABM) strategy. Instead of focusing on individual contacts, marketing and sales can use marketing account intelligence software to identify opportunities at targeted accounts, which can include selling to a new account or discovering new upsell and cross-sell opportunities with existing customers. You can gather information to help target specific accounts based on individual job functions, the company’s technology stack, and company size, industry, and location. Marketing account intelligence tools assist marketing and sales teams to obtain a holistic view of their accounts to be able to create targeted content and messaging that will resonate with key personas within those accounts. This type of software can also help sales better prepare for their sales calls with targeted accounts by knowing specific account information and industry and company trends.

Not only are you able to collect data for targeted accounts, but you can also create data profiles within marketing account intelligence software to keep all of your key data points in one place. If a marketing account intelligence tool doesn’t have this capability itself, it will have the ability to integrate with a product that can do this for you. Some tools can integrate with CRM software, marketing automation software, and sales engagement software tools to automatically and continuously update and enrich your database.

Who Uses Marketing Account Intelligence Software?

Marketing and sales teams predominantly use marketing account intelligence software to increase the likelihood of success with an ABM strategy. Marketers can use this type of software to help focus resources and marketing budgets on accounts that are the best fit and are most likely to buy, which can increase overall productivity. With the help of artificial intelligence and machine learning, sales and marketing can use marketing account intelligence tools to gather insights into account profiles to better personalize outreach and the overall customer experience. Additionally, with predictive behavior modeling, both teams can use this type of software to combine account profiles with behavior indicators from the web, social media, the news, and various other sources to predict the probability of an opportunity closing.

Marketing Account Intelligence Software Features

Marketing account intelligence software is truly the foundation for an account-based marketing strategy, as it provides marketing and sales with accurate account information and the optimal people to contact at their targeted accounts. This software also helps both teams determine what messaging and content resonates with each contact in prioritized accounts. Below are some features that this type of software can include.

Lead intelligence — Types of intelligence that this type of software can gather for you can include market insights and account-level insights. These insights assist in building a complete view of what’s happening in the market, as well as an up-to-date view of decision-makers within the accounts you are targeting. Marketing account intelligence software can pull this information from the web, news and social media sources, and various other places. This type of intelligence also keeps your CRM data clean so you can ensure you are reaching out to the best and most appropriate contacts.

Lead analysis — This feature helps marketers and salespeople prioritize leads through lead scoring based on real-time data related to contacts and their company. It’s important to find out how a tool scores target accounts and what attributes they consider. When done effectively, this feature can be a huge benefit as it ranks target accounts by the likelihood of making a purchase. Some tools will allow you to configure the scoring so that you can decide which attributes you value most in the scoring of accounts. You’ll want to be sure that your marketing account intelligence tool integrates with the CRM tool you use so that you can have all of your target data in the same place you track interactions. This way your sales pipeline starts before first point of marketing contact.

Lead management — Lead management in marketing account intelligence software features can include segmentation capabilities, which helps marketing and sales prioritize accounts and increase overall effectiveness at closing deals. This feature will offer insights on all of the data that is gathered to help marketing and sales make sense out of it. Additionally, lead management enables you to measure performance throughout your sales cycle, as well as streamline your sales efforts.

Campaign execution — As previously mentioned, marketing account intelligence doesn’t just pull in data, it also provides insights relating to personalizing content and experiences for specific contacts within accounts. For example, website personalization provides tools that dynamically serve content, messaging, and calls-to-action (or CTAs) and individualize the experience for contacts. Email campaigns can also help you engage prospects and customers through tailored content. For example, if a salesperson receives information about a particular customer that could assist with an upsell opportunity, that person could reach out with targeted content across multiple channels.

Integrations — Since many marketing account intelligence tools will automatically update prospect data, a tool that integrates with your CRM will prevent salespeople from having to update customer information as it changes. This can benefit your CRM by keeping it cleaner and free of duplicate and incorrect data. Additionally, this type of software can also integrate with marketing automation software, sales development software, email connectors, and others.

Potential Issues with Marketing Account Intelligence Software

Data accuracy — It’s important that the marketing account intelligence software you choose pulls in the most accurate data possible. Data decay happens all the time, and at an alarming rate. People change contact informant, they change companies, new physical offices open, companies merge and get acquired, and so on. That being said, it’s crucial that the tool you select gathers accurate, clean data that can help you add any missing information and get rid of irrelevant data that is detracting from your marketing and sales efforts.

Data privacy regulations — Data privacy regulations are increasing, like the EU’s General Data Protection Regulation, or GDPR and the California Consumer Privacy Act (CCPA). Strict data privacy regulations are created to give consumers control over how their data is used. These types of regulations will proliferate as more consumers request privacy rights. As it relates to marketing account intelligence, it’s important to choose a tool that adheres to these regulations so you can avoid any repercussions of gathering and using data inappropriately.