Robust firmographic and technographic data, helping companies to map out their TAM and target companies based on propensity to buy. I particular like seeing the extent of tech suppliers and install base which enables us to set up displacement campaigns, consolidation plays or position ourselves to play nicely with a prospects existing tech stack. The market insights tool is particularly useful, with the ability to see which markets and industries are flourishing.

I appreciate HG Insights' intuitive dashboard that makes it easy for my lean team with no dedicated IT staff to gather actionable data quickly. The robust account-level intent and firmographic data help us identify which apparel brands are actively sourcing sustainable fabrics without just guessing. This helps us validate prospects instantly and prioritize our outreach. HG Insights significantly cuts our research time by delivering verified company data, letting us focus on high-value leads and protecting our tight sampling and production timelines. I rely heavily on the buyer intent data paired with firmographic filtering, which enables us to focus our limited sampling capacity on serious buyers. We switched from LinkedIn Sales Navigator because HG Insights gives us reliable intent signals that ensure we target the right prospects, helping us to keep our production on track. The initial setup was fairly approachable with guided onboarding and had HG Insights operational within a day.

Strong technographic data. From the work we’ve done, it’s both broad in coverage and accurate. It is simple to use, with good matching accuracy. The support is quick to answer.