Adverity
Adverity is the marketing data intelligence company seen as the foundation that makes enterprise marketing AI work. Adverity Connect is an enterprise-grade marketing ETL. It pulls data from 600+ sources, harmonizes it so metrics are comparable across platforms, monitors it continuously for quality, and delivers it into the customer's warehouse. The data foundation for marketing. Adverity Atlas is a marketing knowledge layer. It sits on top of any data warehouse and gives AI the knowledge and context to work accurately on marketing data. Use it through the UI and it works as an autonomous marketing analyst. Connect it to your own AI program and it becomes the knowledge layer your agents run on. Connect builds the data foundation. Atlas is the knowledge layer that makes marketing AI work. Built from a decade of enterprise brand and agency deployments representing over $80 billion in managed ad spend.
Average Rating: 4.4/5.0
Total Reviews: 316
How Do G2 Users Rate Adverity?
- Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)
- Consolidation: 8.4/10 (Category avg: 8.9/10)
- Data Structuring: 8.5/10 (Category avg: 9.1/10)
- Diverse Extraction Points: 7.7/10 (Category avg: 8.9/10)
Who Is the Company Behind Adverity?
- Seller: Adverity GmbH
- Company Website:
- Year Founded: 2015
- HQ Location: Vienna, Austria
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Twitter: @myadverity
1,757 Twitter followers -
LinkedIn® Page: www.linkedin.com
312 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Data Analyst, Data Engineer
- Top Industries: Marketing and Advertising, Information Technology and Services
- Company Size: 44% Medium, 38% Small
What Do G2 Reviewers Say About Adverity?
AI-generated summary from verified user reviews
Pros
- Users find Adverity's platform to be incredibly easy to use, enhancing data integration and minimizing management headaches.
- Users value the extensive integrations of Adverity, enabling seamless connection to various data sources and tools.
- Users appreciate the easy centralization and standardization of data, enhancing marketing and business insights effectively.
- Users value the easy integrations in Adverity, streamlining data centralization from various sources effortlessly.
- Users praise the clear and intuitive user interface of Adverity, enhancing their overall experience in data management.
Cons
- Users experience time-consuming processes with Adverity, particularly when dealing with large-scale data pipelines and automation delays.
- Users experience a complex setup requiring technical knowledge, leading to challenges with integrations and custom reporting.
- Users experience data management issues with unrecoverable mistakes and difficulty in tracking changes, impacting usability.
- Users warn of a difficult learning curve with Adverity, requiring more support for effective use of its features.
- Users note the limited customization in Adverity, requiring exports to other tools for deeper analysis and tailored reporting.
What Are Recent G2 Reviews of Adverity?
"Simplifies Data Integration with Robust Source Options"
Rating: 4.0/5.0 stars
— Ramin T.
"Adverity’s Flexible Dashboards and Powerful Multi-Source Analytics"
Rating: 4.5/5.0 stars
— Franziska K.
What Are G2 Users Discussing About Adverity?
- What is Adverity used for? - 1 comment

