[ Adverity Reviews ](https://www.g2.com/products/adverity/reviews) [ Adverity Reviews ](https://www.g2.com/products/adverity/reviews) # Adverity Pricing Overview [Editedit](https://my.g2.com/adverity/pricings) Free Trial Custom Pricing Contact Us [Contact Us](#) - Up to 15 data sources included - Starting at 1 data destination - Visit www.adverity.com/pricing for custom pricing Show More Custom Enterprise Pricing Contact Us [Contact Us](#) - Unlimited data sources - Starting at 2 data destinations - Visit www.adverity.com/pricing for custom pricing Show More Find the right plan for your needs at https://www.adverity.com/pricing Adverity has 2 pricing editions. A free trial of Adverity is also available. Look at different pricing editions below and see what edition and features meet your budget and needs. Pricing information for Adverity is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Adverity must be conducted with the seller. Find the right plan for your needs at https://www.adverity.com/pricing Pricing information was last updated on October 10, 2024 Show More ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 14 months ### Average Discount 9% ### Perceived Cost $$$$$ ## Top-Rated Alternatives [ ![Supermetrics](https://images.g2crowd.com/uploads/product/hd_favicon/2f396db22ac6d3c75a88648cbca3a331/supermetrics.svg "Supermetrics") Supermetrics 4.4/5 (816) ](https://www.g2.com/products/supermetrics/reviews) [ ![Improvado](https://images.g2crowd.com/uploads/product/hd_favicon/1551288245/improvado-improvado.svg "Improvado") Improvado 4.4/5 (78) ](https://www.g2.com/products/improvado-improvado/reviews) [ ![Fivetran](https://images.g2crowd.com/uploads/product/hd_favicon/1526948884/fivetran.svg "Fivetran") Fivetran 4.3/5 (781) ](https://www.g2.com/products/fivetran/reviews) [ View All Alternatives ](https://www.g2.com/products/adverity/competitors/alternatives) ## Adverity Pricing Reviews (2) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 4/30/2026 More Options - - [Respond as Adverity](https://www.g2.com/survey_responses/adverity-review-12723134/official_response/new) "Adverity Centralizes Marketing Data with Scalable, Automated Transformations" 5/5 What do you like best about Adverity? What I like best about Adverity is how it centralizes all marketing and analytics data sources into one organized platform, which makes data management significantly more efficient. Instead of relying on multiple individual connectors or buying separate integrations for tools like Looker Studio, Adverity keeps everything streamlined in one place, making source management much cleaner and easier to scale. Also, Adverity helps to build custom transformations by using the AI chat, where I can describe what is needed to create a Python script and automatically selects the formula and the structure. From a UI/UX perspective, the platform feels intuitive and well-structured, especially once you’re familiar with its ETL, transformation, and data governance workflows. The interface makes it easier to manage large volumes of data streams without feeling overly fragmented, which is a huge advantage for teams handling multiple clients or platforms. Performance-wise, Adverity stands out because it allows flexible scheduling, automation, and custom data transformations before data reaches reporting tools, which improves data consistency and reduces manual cleanup. This pre-processing capability saves time and creates more reliable dashboards. While some users mention that larger pipelines can occasionally slow down, overall it’s a strong solution for scaling complex reporting environments. Their customer support is also a major plus, many users highlight responsive onboarding, troubleshooting, and ongoing support, which can be especially valuable when managing custom integrations or troubleshooting connector issues. In terms of pricing, while Adverity is generally quote-based and may be a larger investment compared to lightweight connector tools, the value comes from consolidation, customization, and enterprise-level flexibility. For teams managing many sources and needing deeper transformation capabilities, it can actually reduce long-term costs by replacing multiple disconnected tools with one centralized solution. Overall, it’s a powerful platform for organizations that prioritize scalability, efficiency, and advanced data operations. Review collected by and hosted on G2.com. What do you dislike about Adverity? One downside I’ve experienced with Adverity is occasional UI or system glitches. For example, when trying to remove or update old authorizations, I sometimes run into unexpected errors that can slow the workflow and require extra troubleshooting. Another limitation is around report field customization: headers or dimensions from certain data sources can feel restrictive, especially when trying to format them into more user-friendly naming conventions before sending data to Looker Studio or other destinations. This can create additional cleanup work downstream when, ideally, those naming adjustments would be easier to manage directly within the platform. While these issues don’t outweigh the overall value of Adverity, improving flexibility in data presentation and smoothing out occasional platform bugs would make the user experience even stronger. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Adverity solves one of the biggest challenges in marketing and analytics operations: consolidating fragmented data from multiple platforms into one centralized, reliable system. Instead of manually pulling data from different sources, managing separate connectors, or dealing with inconsistent structures across platforms, Adverity brings everything together in one place and standardizes it before it reaches reporting tools. For me, this has been especially beneficial because it keeps data sources organized, reduces the need for multiple third-party integrations, and allows for more advanced scheduling and automation than many native reporting connectors. Its transformation capabilities also help clean, structure, and prepare data before it reaches Looker Studio or other BI destinations, saving significant time on manual adjustments and improving dashboard consistency. Overall, Adverity helps streamline reporting workflows, improve data governance, reduce operational complexity, and make cross-channel analysis much more scalable, especially when managing multiple clients, platforms, or large datasets. It ultimately saves time, improves accuracy, and creates a more efficient end-to-end reporting process. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Antonio M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Antonio M.") AM Antonio M. Senior Solution Consultant Enterprise (\> 1000 emp.) 6/9/2026 More Options - - [Respond as Adverity](https://www.g2.com/survey_responses/adverity-review-12936381/official_response/new) "Intuitive UI and Strong Integrations, but Some Connection and Performance Hiccups" 3.5/5 What do you like best about Adverity? Ease of use: the UI is very intuitive and straightforward. It also offers lots of integrations, which makes it easy to connect with other tools. Review collected by and hosted on G2.com. What do you dislike about Adverity? In some specific integrations, a few fields are missing, which can be frustrating. I also run into occasional connection or authorization problems, and at times there are performance slowdowns. Also pretty expensive. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Connecting lots of different APIs. Review collected by and hosted on G2.com. 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