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G2 recognized SerpApi
SerpApi

By SerpApi

4.8 out of 5 stars
4 star
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How would you rate your experience with SerpApi?

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SerpApi Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of SerpApi, finding it flexible and simple for integration in projects. (6 mentions)
Users appreciate the data accuracy of SerpApi, enjoying reliable and precise search results for informed decisions. (5 mentions)
Users enjoy the easy integration capabilities of SerpApi, enhancing their app development with swift responses and support. (5 mentions)
Users appreciate the affordable pricing of SerpApi, making it accessible for developers with diverse needs. (3 mentions)
Users highlight the easy setup of SerpApi, allowing seamless integration and operation with minimal effort. (3 mentions)
Users love the time-saving automation features of SerpApi, enabling quick setup and efficient ranking reports. (2 mentions)
Users find the high costs of SerpApi challenging, particularly for students and limited budgets. (4 mentions)
Users find limited features in the free tier, with a desire for more advanced customization options and APIs. (3 mentions)
Users find the monthly subscription model restrictive, preferring flexible pricing options due to varying API usage needs. (3 mentions)
Users feel the need for improved filtering options to enhance their customization capabilities within SerpApi. (1 mentions)
Users express the need for more flexible pricing options in SerpApi to accommodate smaller home lab users. (1 mentions)
Users find that search issues can lead to less helpful results, impacting their overall experience with SerpApi. (1 mentions)

Top Pros or Advantages of SerpApi

1. Ease of Use
Users appreciate the ease of use of SerpApi, finding it flexible and simple for integration in projects.
See 6 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Perfect"

What do you like about SerpApi?

It's simple to use and to integrate in every project.

Jessyca F.
JF

Jessyca F.

Small-Business (50 or fewer emp.)

5.0/5

"Easy to use, accurate data that I can't get easily elsewhere"

What do you like about SerpApi?

I can check results in different locations, I can see all of the SERP features and their underlying metadata on demand with no commitment required to

2. Data Accuracy
Users appreciate the data accuracy of SerpApi, enjoying reliable and precise search results for informed decisions.
See 5 mentions

See Related User Reviews

RAKSHIT  K.
RK

RAKSHIT K.

Mid-Market (51-1000 emp.)

5.0/5

"A Stellar Experience with SerpApi"

What do you like about SerpApi?

SerpApi consistently delivered reliable and precise search results, guaranteeing high-quality data. The user-friendly interface and comprehensive doc

Jessyca F.
JF

Jessyca F.

Small-Business (50 or fewer emp.)

5.0/5

"Easy to use, accurate data that I can't get easily elsewhere"

What do you like about SerpApi?

I can check results in different locations, I can see all of the SERP features and their underlying metadata on demand with no commitment required to

3. Integration Capabilities
Users enjoy the easy integration capabilities of SerpApi, enhancing their app development with swift responses and support.
See 5 mentions

See Related User Reviews

RAKSHIT  K.
RK

RAKSHIT K.

Mid-Market (51-1000 emp.)

5.0/5

"A Stellar Experience with SerpApi"

What do you like about SerpApi?

SerpApi consistently delivered reliable and precise search results, guaranteeing high-quality data. The user-friendly interface and comprehensive doc

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Perfect"

What do you like about SerpApi?

It's simple to use and to integrate in every project.

4. Affordable
Users appreciate the affordable pricing of SerpApi, making it accessible for developers with diverse needs.
See 3 mentions

See Related User Reviews

RAKSHIT  K.
RK

RAKSHIT K.

Mid-Market (51-1000 emp.)

5.0/5

"A Stellar Experience with SerpApi"

What do you like about SerpApi?

SerpApi consistently delivered reliable and precise search results, guaranteeing high-quality data. The user-friendly interface and comprehensive doc

David M.
DM

David M.

Small-Business (50 or fewer emp.)

5.0/5

"Exceptional customer service, easy Make.com integration"

What do you like about SerpApi?

Super-easy-to-use Google Sheets and Make.com integration. You can be up and running in an hour or two with automating your own ranking reports. Pricin

5. Easy Setup
Users highlight the easy setup of SerpApi, allowing seamless integration and operation with minimal effort.
See 3 mentions

See Related User Reviews

Joshua R.
JR

Joshua R.

Enterprise (> 1000 emp.)

4.5/5

"Great product for academic research"

What do you like about SerpApi?

I use this for academic research. It's flexible and powerful and well-documented so I could easily get setup with python code (that I modified for my

CW

Chris W.

Small-Business (50 or fewer emp.)

5.0/5

"Solved my challenges and now I get realtime data!"

What do you like about SerpApi?

It is simple to operate and use, I was able to setup my configuration, and insert API with NO twaeking, it JUST WORKED!

6. Time Saving
Users love the time-saving automation features of SerpApi, enabling quick setup and efficient ranking reports.
See 2 mentions

See Related User Reviews

Arthur W.
AW

Arthur W.

Small-Business (50 or fewer emp.)

5.0/5

"Great product, even greater customer support"

What do you like about SerpApi?

Fast scraping, good docs, excellent customer support, responsive developers, Go SDK available

David M.
DM

David M.

Small-Business (50 or fewer emp.)

5.0/5

"Exceptional customer service, easy Make.com integration"

What do you like about SerpApi?

Super-easy-to-use Google Sheets and Make.com integration. You can be up and running in an hour or two with automating your own ranking reports. Pricin

Top Cons or Disadvantages of SerpApi

1. High Costs
Users find the high costs of SerpApi challenging, particularly for students and limited budgets.
See 4 mentions

See Related User Reviews

Nathan R.
NR

Nathan R.

Small-Business (50 or fewer emp.)

4.5/5

"Very positive experience using SerpAPI"

What do you dislike about SerpApi?

The cost is somewhat high compared to larger web service providers.

Joshua R.
JR

Joshua R.

Enterprise (> 1000 emp.)

4.5/5

"Great product for academic research"

What do you dislike about SerpApi?

It's a bit pricey, especially for academics. It's not terribly priced, but I think if it were around 50% less I'd be even more likely to use it. I'd l

2. Limited Features
Users find limited features in the free tier, with a desire for more advanced customization options and APIs.
See 3 mentions

See Related User Reviews

Joshua R.
JR

Joshua R.

Enterprise (> 1000 emp.)

4.5/5

"Great product for academic research"

What do you dislike about SerpApi?

It's a bit pricey, especially for academics. It's not terribly priced, but I think if it were around 50% less I'd be even more likely to use it. I'd l

Verified User
E

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Great tool for programmatic SEO research"

What do you dislike about SerpApi?

The free tier is a little limited when testing ideas out.

3. Subscription Issues
Users find the monthly subscription model restrictive, preferring flexible pricing options due to varying API usage needs.
See 3 mentions

See Related User Reviews

Quang L.
QL

Quang L.

Enterprise (> 1000 emp.)

5.0/5

"Excellent API with Outstanding Student Support"

What do you dislike about SerpApi?

The primary challenge I faced was the initial pricing model. For a university student with a limited budget, a monthly subscription can be a significa

LL

Leo L.

Small-Business (50 or fewer emp.)

5.0/5

"Must have SEO Product!"

What do you dislike about SerpApi?

The monthly subscription model doesn't fit our unpredictable API usage needs. A pay-per-use pricing plan or bulk purchase of non-expiring API calls wo

4. Filtering Issues
Users feel the need for improved filtering options to enhance their customization capabilities within SerpApi.
See 1 mentions

See Related User Reviews

RAKSHIT  K.
RK

RAKSHIT K.

Mid-Market (51-1000 emp.)

5.0/5

"A Stellar Experience with SerpApi"

What do you dislike about SerpApi?

While SerpApi boasts an extensive range of features and benefits, it's essential to present a fair assessment. One area that could be enhanced is the

5. High Pricing
Users express the need for more flexible pricing options in SerpApi to accommodate smaller home lab users.
See 1 mentions

See Related User Reviews

CW

Chris W.

Small-Business (50 or fewer emp.)

5.0/5

"Solved my challenges and now I get realtime data!"

What do you dislike about SerpApi?

I'd like to see more flexible pricing for sm,aller homelab users.

6. Search Issues
Users find that search issues can lead to less helpful results, impacting their overall experience with SerpApi.
See 1 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Perfect"

What do you dislike about SerpApi?

Sometimes the returned results aren't totally helpful, but that is also the search results' fault.

SerpApi Reviews (27)

Reviews

SerpApi Reviews (27)

4.8
27 reviews
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G2 reviews are authentic and verified.
Quang L.
QL
Student
Enterprise (> 1000 emp.)
"Excellent API with Outstanding Student Support"
What do you like best about SerpApi?

What I liked most about SerpApi was its incredibly reliable and easy-to-use API. As a student working on an IT project, stability and clear documentation are crucial, and SerpApi delivered on both. The Google Scholar API was exactly what I needed, providing consistent and accurate data for my application's key feature. The customer service, in particular, was exceptional—they were genuinely supportive of my academic project and were incredibly generous in offering a solution that perfectly met my needs. Review collected by and hosted on G2.com.

What do you dislike about SerpApi?

The primary challenge I faced was the initial pricing model. For a university student with a limited budget, a monthly subscription can be a significant barrier, especially when you only need the API for a short period of development and a final demonstration. The lack of a clear, low-cost or pay-as-you-go option for students was a bit of a hurdle at the beginning. Review collected by and hosted on G2.com.

Verified User in Program Development
UP
Small-Business (50 or fewer emp.)
"Broad rand of APIs"
What do you like best about SerpApi?

The broad range of APIs are nice. Once you get the system set up, it's easy to add new sources Review collected by and hosted on G2.com.

What do you dislike about SerpApi?

I wish there was a base level pricing, tier or trial tier because many times our data needs are sporadic and not consistent with a subscription format Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business (50 or fewer emp.)
"Perfect"
What do you like best about SerpApi?

It's simple to use and to integrate in every project. Review collected by and hosted on G2.com.

What do you dislike about SerpApi?

Sometimes the returned results aren't totally helpful, but that is also the search results' fault. Review collected by and hosted on G2.com.

David M.
DM
President & CEO
Small-Business (50 or fewer emp.)
"Exceptional customer service, easy Make.com integration"
What do you like best about SerpApi?

Super-easy-to-use Google Sheets and Make.com integration. You can be up and running in an hour or two with automating your own ranking reports. Pricing is competitive with other similar products. Exceptional, and I mean exceptional, customer support from a real human being through their in-product chat. Review collected by and hosted on G2.com.

What do you dislike about SerpApi?

No drawbacks that I've experienced. Pricing is very fair. Review collected by and hosted on G2.com.

Arthur W.
AW
Digital Alchemist ⚗️
Small-Business (50 or fewer emp.)
"Great product, even greater customer support"
What do you like best about SerpApi?

Fast scraping, good docs, excellent customer support, responsive developers, Go SDK available Review collected by and hosted on G2.com.

What do you dislike about SerpApi?

Go SDK is not idiomatic, typing could be redone, missing some info about underlying infrastructure in the docs (e.g. viewport dimensions) Review collected by and hosted on G2.com.

Claude V.
CV
Founder and CTO
Small-Business (50 or fewer emp.)
"Extremely satisfied with SerpApi"
What do you like best about SerpApi?

Integration has been easy, and SerpAPI's support has been fast and helpful. The API is powerful and was easy to adjust for our needs: a larger scope for our web search and vertical thesauri. Our service quality has significantly improved since we used SerpAPI's data extraction service. Review collected by and hosted on G2.com.

What do you dislike about SerpApi?

I dislike the Bing API service we used before SerpApi, and the move to SerpAPI has been a game-changer for us. Review collected by and hosted on G2.com.

Jovan P.
JP
Small-Business (50 or fewer emp.)
"Highly Recommend SerpApi to Enhance your Business"
What do you like best about SerpApi?

Highly accurate and fast matches/results for user searces with SerpApi. Truly took my retail app business to the next level with its accuracy and efficiency. Excellent and proactive cusotmer support team that qucikly tended to our inquiries and requests. Very easy to integrate their Api from development standpoint. Competitive pricing offered which is excellent for start up companies. Review collected by and hosted on G2.com.

What do you dislike about SerpApi?

n/a - do not have any negative feedback in using SerpApi. Review collected by and hosted on G2.com.

Nathan R.
NR
Biomedical Engineer
Small-Business (50 or fewer emp.)
"Very positive experience using SerpAPI"
What do you like best about SerpApi?

SerpAPI is amazing in that they have custom-built, highly efficient APIs that are not available directly from other web services. The customer service team is also amazing to work with! Review collected by and hosted on G2.com.

What do you dislike about SerpApi?

The cost is somewhat high compared to larger web service providers. Review collected by and hosted on G2.com.

MohanaSupraja T.
MT
Software Engineer
Small-Business (50 or fewer emp.)
"my opinion"
What do you like best about SerpApi?

I liked the following things most about SerpApi: It is a real-time API. This means that the search results you get are always up-to-date, which is important for many applications. It supports a wide variety of search engines. You can use SerpApi to scrape search results from Google, Bing, Yahoo, and many other engines. It is easy to use. The API documentation is clear and concise, and there are many tutorials available online. It is affordable. SerpApi offers a variety of pricing plans to fit your budget. Review collected by and hosted on G2.com.

What do you dislike about SerpApi?

i dont have anything that i dislike about serapi Review collected by and hosted on G2.com.

LL
Small-Business (50 or fewer emp.)
"Must have SEO Product!"
What do you like best about SerpApi?

The Google Maps API gives us everything we need - detailed maps, user reviews, and photos - all fetched live from Google. The API maintains stable uptime and reliable performance. Whenever we've had questions, the customer support team has responded quickly during business hours.

Most useful is the API's ability to return an actual screenshot of the Google Maps results. Rather than an approximation, we get the real deal. Having the authentic screenshot makes the data far more intuitive for our users to grasp at a glance. Review collected by and hosted on G2.com.

What do you dislike about SerpApi?

The monthly subscription model doesn't fit our unpredictable API usage needs. A pay-per-use pricing plan or bulk purchase of non-expiring API calls would work better. Since our monthly call volume fluctuates so much, the flexibility to pay for only what we use or buy call bundles that never expire would let us optimize costs based on actual demand. With usage varying widely month-to-month, a pricing model aligned to real-time API call patterns makes more sense for our situation. Review collected by and hosted on G2.com.

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