Best Customer Data Platforms (CDP) - Page 7
Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of the customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual. Marketing automation software, data warehouse software, and other platforms that store data can typically integrate with a CDP.
There are a few different types of CDPs to help businesses with varying use cases. A data CDP is the most common system of unified customer data to create a single consumer profile. A campaign CDP is used for campaign management, cross-channel, and multichannel marketing hubs. And an analytics CDP is strictly for the analysis of the type of data it holds.
To qualify for inclusion in the Customer Data Platforms (CDP) category, a product must:
Best Customer Data Platforms (CDP) At A Glance
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- Overview
- User Satisfaction
- Seller Details
Start driving more direct revenue & guest loyalty through enriched, unified guest data, precise segmentation and intuitive automation. With Ascent360, the best-in-class Customer Data Platform (CDP
- 60% Mid-Market
- 30% Small-Business
198 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Convertr is the enterprise data integrity layer that ensures clean, compliant, and complete data flows across systems and teams to support AI-readiness. Global leaders like Microsoft, Oracle, Amazon,
- Marketing and Advertising
- 41% Mid-Market
- 41% Enterprise
800 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Deployteq is a marketing automation platform that empowers businesses to create personalised customer journeys. Trusted by brands like Wickes, Virgin Media, and Center Parcs, Deployteq offers: • Unif
- Marketing and Advertising
- Computer Software
- 63% Mid-Market
- 21% Small-Business
202 Twitter followers
- Overview
- User Satisfaction
- Seller Details
End-to-end customer information management for a single, trusted source of business-critical data to fuel analytics and operations.
- 50% Enterprise
- 40% Mid-Market
100,042 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user i
- Software Engineer
- Product Manager
- Computer Software
- Financial Services
- 47% Mid-Market
- 30% Enterprise
28,878 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Salespanel is a marketing analytics, account intelligence, and first-party intent data tracking software for B2B businesses. In the cookieless tracking era, our product helps businesses identify prosp
- Marketing and Advertising
- Computer Software
- 83% Small-Business
- 13% Mid-Market
149 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Mapp helps marketers build personalized customer experiences through our SaaS platform, Mapp Marketing Cloud. Our powerful technology combines AI-powered digital analytics and marketing automation to
- Marketing and Advertising
- Information Technology and Services
- 43% Mid-Market
- 40% Enterprise
6,097 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Netmera is an all-in-one AI powered Customer Engagement & Growth Platform. We unify customer data across all touchpoints into a single platform—empowering businesses to turn insights into acti
- Financial Services
- Telecommunications
- 40% Small-Business
- 29% Enterprise
2,829 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Qualia Media is a marketing technology company specializing in delivering seamless consumer experiences across all devices, from initial intent to final conversion. Their Data Intelligence Platform in
- 100% Small-Business
972 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Selligent by Marigold provides a flexible, multichannel marketing platform to enterprise organizations in retail, travel & hospitality, media & publishing, and financial services. Our robust a
- Marketing and Advertising
- 47% Mid-Market
- 29% Enterprise
- Overview
- User Satisfaction
- Seller Details
Spotler Activate is a dynamic Customer Data Platform (CDP) designed to empower businesses to create hyper-personalised customer journeys and high-impact campaigns across multiple channels. By seamless
- Retail
- 53% Small-Business
- 40% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Syncari is an AI-ready, Agentic MDM platform that unifies, governs, and activates trusted data across all your systems, domains, and cloud infrastructure. Built for enterprises navigating the complexi
- Computer Software
- Information Technology and Services
- 51% Mid-Market
- 44% Small-Business
233 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Aislelabs is a leading provider of Wi-Fi marketing, location analytics, and visitor intelligence solutions for large venues, shopping centers, retail brands, airports, and smart properties. Our ent
- 46% Small-Business
- 38% Mid-Market
604 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
DinMo is a leading Composable Customer Data Platform, that integrates natively with your existing cloud data environment, eliminating the need for data duplication. We empower data teams to give th
- 67% Mid-Market
- 25% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
A modern, easy-to-use, hosted customer data platform, the Customer Data Engine takes data management to the next level. Securely manage all of your customer data – Securely manage all of your custo
- 60% Mid-Market
- 40% Small-Business
38,516 Twitter followers
