Best Customer Data Platforms (CDP) - Page 7

How Many Customer Data Platforms (CDP) Products Does G2 Track?

Total Products under this Category: 315

Category Stats (Sep 2026)

  • Average Rating: 4.46/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Salespanel (+0.5%) - Among all products in this category, Salespanel recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Customer Data Platforms (CDP) Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 27,100+ Authentic Reviews
  • 315+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Customer Data Platforms (CDP)

G2 Grid® for Customer Data Platforms (CDP) plotting products by satisfaction and market presence

Highlighted products: Data 360 (formerly Salesforce Data Cloud), Insider One, Bloomreach, Customer.io, Adobe Real-Time CDP, Tealium, Brevo Marketing Platform, and Klaviyo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-data-platform-cdp/grids.json?focus%5B%5D=data-360-formerly-salesforce-data-cloud&focus%5B%5D=insider-one&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=customer-io&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=tealium-2026-08-12&focus%5B%5D=brevo-marketing-platform&focus%5B%5D=klaviyo)

Sweet Analytics

Sweet Analytics, at the centre of all your data. Sweet connects with all the marketing platforms that you know and love and brings it all under one roof. Helping you understand customer retention and acquisition to drive your business forward. What we do... Customer Data To understand your customers you first need to understand all their interactions. Armed with a deep understanding of each of our customers, Sweet Analytics can help you to reach them more effectively with our unique personalisation tools. Single Customer View At the heart of Sweet Analytics is one of the most advanced Single Customer Views in the market. Using all available integrations we build a complete customer profile for all interactions with your brand, which are made readily available through our dashboards. Sweet Tracker™ Our proprietary technology allows us to unify browsing behaviour with Single Customer View, providing impartial attribution and linking sales to web interactions. With the ability of real-time interventions and cross-device tracking we can deliver personalised customer journeys. Attribution Tackling the Holy Grail of marketing Sweet provides the single point of truth between the reality of sales and the mendacity of marketing platforms. Helping you more accurately judge the ROI of your marketing investment.

Average Rating: 4.6/5.0

Total Reviews: 18

How Do G2 Users Rate Sweet Analytics?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • Predictive Modeling: 7.3/10 (Category avg: 8.0/10)
  • Data Enrichment: 7.3/10 (Category avg: 8.7/10)
  • Expandability: 7.3/10 (Category avg: 8.6/10)

Who Is the Company Behind Sweet Analytics?

  • Seller: Sweet Analytics
  • Year Founded: 2018
  • HQ Location: Avaland House, 110 London Road, Apsley, Hemel Hempstead, England, HP3 9SD
  • LinkedIn® Page: www.linkedin.com
    16 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail
  • Company Size: 67% Small, 28% Medium

What Do G2 Reviewers Say About Sweet Analytics?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the easy and quick overview of business performance that Sweet Analytics provides for informed decisions.
  • Users appreciate the quick and easy business performance alerts provided by Sweet Analytics for effective marketing insights.
  • Users appreciate the easy and quick overview of business performance provided by Sweet Analytics for effective decision-making.
  • Users value the analytics expertise of Sweet Analytics for its quick and insightful business performance overview.
  • Users value the customer engagement insights from Sweet Analytics, enhancing understanding of client behavior and business performance.
Cons
  • Users report bug issues in Sweet Analytics, particularly with inaccurate reporting and missed refunds.
  • Users report data inaccuracy in Sweet Analytics, highlighting discrepancies with Shopify and untracked refunds.
  • Users report data inconsistency in Sweet Analytics, noting discrepancies in reports compared to Shopify and missed refunds.
  • Users report inaccurate reporting in Sweet Analytics, with discrepancies compared to Shopify and missed refunds.
  • Users experience reporting inaccuracies in Sweet Analytics, leading to discrepancies with Shopify data and overlooked refunds.

What Are Recent G2 Reviews of Sweet Analytics?

Convertr

Convertr is the enterprise data integrity layer that ensures clean, compliant and complete data flows across systems and teams to support AI-readiness. Global leaders like Microsoft, Oracle, Amazon, Stripe and HP use Convertr to improve data quality, accelerate operations and gain full transparency across their lead and data supply chains. Connect internal and external tools to ensure clean, compliant and complete data that gives marketers greater visibility and control over processes so they can run higher quality campaigns, more efficiently. - Connect Convertr to your lead channels through API or data imports - Automate data processing to validate and standardise each lead to match your requirements - Integrate with your platforms or select protected CSV files to securely deliver leads - Improve reporting with Convertr analytics or through clean, consistent data sets across your tech stack - Enable your teams with globally compliant data processes, powered by lead fingerprinting, audit trails and user-level access controls

Average Rating: 4.6/5.0

Total Reviews: 18

How Do G2 Users Rate Convertr?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.1/10)
  • Data Enrichment: 8.3/10 (Category avg: 8.7/10)
  • Expandability: 9.2/10 (Category avg: 8.6/10)

Who Is the Company Behind Convertr?

  • Seller: Convertr
  • Company Website:
  • Year Founded: 2011
  • HQ Location: London, England, United Kingdom
  • Twitter: @convertr_io
    795 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    75 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 42% Large, 42% Medium

What Do G2 Reviewers Say About Convertr?

AI-generated summary from verified user reviews

Pros
  • Users value the data quality ensured by Convertr, streamlining lead delivery and reducing manual QA efforts.
  • Users value the seamless lead management of Convertr, ensuring data quality and reducing manual QA efforts.
  • Users value the accuracy of information provided by Convertr, enhancing lead delivery and quality assurance.
  • Users value the accurate data provided by Convertr, enhancing lead quality and streamlining operations effectively.
  • Users value the automation capabilities of Convertr, ensuring data quality and reducing manual QA efforts significantly.
Cons
  • Users find the difficult setup of Convertr to be overwhelming, despite receiving adequate support throughout the process.
  • Users find the learning curve challenging, though support is available to help navigate the complexities.
  • Users find the learning difficulty of Convertr challenging at times, but support helps mitigate the overwhelm.
  • Users find Convertr to be quite overwhelming, though assistance is available to help navigate its complexities.
  • Users find the steep learning curve of Convertr can be overwhelming, but appreciate the helpful support available.

What Are Recent G2 Reviews of Convertr?

What Are G2 Users Discussing About Convertr?

Deployteq

Deployteq is a marketing automation platform that empowers businesses to create personalised customer journeys. Trusted by brands like Wickes, Virgin Media, and Center Parcs, Deployteq offers: • Unified customer data: Consolidates data from multiple sources via the Data Model. • Cross-channel marketing: Supports email, SMS, mobile apps, social media and more. • Advanced segmentation: Builds real-time, highly personalised customer segments. • Versatile journey builder: Offers freedom and flexibility in designing customer journeys. Leverage real-time, data-driven insights to grow your revenue with Deployteq. Learn more at deployteq.com.

Average Rating: 4.4/5.0

Total Reviews: 80

How Do G2 Users Rate Deployteq?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.1/10)
  • Predictive Modeling: 9.2/10 (Category avg: 8.0/10)
  • Data Enrichment: 9.2/10 (Category avg: 8.7/10)
  • Expandability: 9.2/10 (Category avg: 8.6/10)

Who Is the Company Behind Deployteq?

  • Seller: Deployteq
  • Year Founded: 2000
  • HQ Location: Huis ter Heide, NL
  • Twitter: @Deployteq
    198 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    63 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 62% Medium, 21% Small

What Do G2 Reviewers Say About Deployteq?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of Deployteq, making it accessible for both beginners and experienced marketers.
  • Users praise the all-in-one email marketing features of Deployteq, making it suitable for both beginners and pros.
  • Users value the automation capabilities of Deployteq, simplifying email campaigns and enhancing customer engagement effortlessly.
  • Users value the fantastic marketing automation capabilities of Deployteq, making it easy to manage various campaigns.
  • Users love the easy creation process with Deployteq, thanks to its intuitive drag-and-drop email builder and templates.
Cons
  • Users report poor customer support, noting a need for faster response times and better integration assistance.
  • Users find the pricing of Deployteq to be expensive, particularly when utilizing all its features, hindering decision-making.
  • Users often face integration issues with Deployteq, leading to technical glitches that hinder the overall experience.
  • Users find the learning curve steep with Deployteq, requiring prior knowledge for effective use of its capabilities.
  • Users find poor reporting in Deployteq, facing difficulties in data visualization and integration with other tools.

What Are Recent G2 Reviews of Deployteq?

What Are G2 Users Discussing About Deployteq?

Hive Marketing Cloud

The Hive Marketing Cloud is a Customer Insight and Engagement Platform that encompasses a Customer Data Platform (CDP), powered by the Hive Keychain (customer identity resolution), analysis and insight features, customer journey automation and reporting dashboards. Hive helps brands engage and convert audiences at scale by deploying highly personalised, relevant and sophisticated multi-channel marketing from a single platform.

Average Rating: 4.8/5.0

Total Reviews: 10

How Do G2 Users Rate Hive Marketing Cloud?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • Predictive Modeling: 7.5/10 (Category avg: 8.0/10)
  • Data Enrichment: 7.9/10 (Category avg: 8.7/10)
  • Expandability: 5.8/10 (Category avg: 8.6/10)

Who Is the Company Behind Hive Marketing Cloud?

  • Seller: Hive Intelligence
  • Year Founded: 2010
  • HQ Location: Bristol, GB
  • Twitter: @hive_mktg_cloud
    241 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    8 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 40% Medium, 40% Small

What Are Recent G2 Reviews of Hive Marketing Cloud?

MessageGears Platform

MessageGears is a warehouse-native data activation and engagement platform built for scale. We empower brands to leverage their entire enterprise dataset for seamless communication across multiple channels, including email, SMS, mobile, and hundreds of third-party destinations. Our mission is to facilitate efficient and secure data access without the need for moving, copying, or syncing. MessageGears’ composable approach eliminates latency, mitigates security risks, and reduces costs associated with traditional ESPs, CDPs, and marketing clouds. Leading enterprises like Expedia, Chewy, and KAYAK trust MessageGears to manage and activate their customer data across diverse tech stacks. Discover how we drive ROI at messagegears.com.

Average Rating: 4.1/5.0

Total Reviews: 97

How Do G2 Users Rate MessageGears Platform?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)

Who Is the Company Behind MessageGears Platform?

  • Seller: MessageGears
  • Year Founded: 2010
  • HQ Location: Atlanta, GA
  • Twitter: @MessageGears
    2,641 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    126 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 56% Medium, 24% Small

What Do G2 Reviewers Say About MessageGears Platform?

AI-generated summary from verified user reviews

Pros
  • Users highlight the ease of use of MessageGears Platform, making it accessible for all skill levels.
  • Users appreciate the detailed analytics of MessageGears Platform, enabling effective data-driven marketing and engagement strategies.
  • Users value the secure data management of MessageGears, enhancing privacy while integrating seamlessly with existing architectures.
  • Users appreciate the easy integrations of MessageGears, enhancing flexibility and security for their marketing efforts.
  • Users appreciate the seamless integrations of MessageGears, enhancing their digital marketing and ensuring data security.
Cons
  • Users note the limited features of MessageGears, such as lack of A/B testing and no staging environment.
  • Users face complexity with SQL queries, finding it less user-friendly than anticipated for marketing tasks.
  • Users find the development challenges of MessageGears Platform frustrating, especially the unexpected SQL requirements and lack of testing environments.
  • Users find the lack of features in A/B testing and email capabilities limiting for their campaigns.
  • Users find the limited testing capabilities of MessageGears Platform a barrier in effectively utilizing campaigns.

What Are Recent G2 Reviews of MessageGears Platform?

What Are G2 Users Discussing About MessageGears Platform?

Ascent360

Start driving more direct bookings with precisely segmented, automated marketing powered by your guest data. Ascent360 is the proven AI-first Customer Data Platform built specifically for the hospitality industry, helping hoteliers unify guest data across PMS, F&B, spa, golf, booking, and more into a single, golden guest record. With a 360-degree view of every guest, marketing teams can easily launch highly targeted campaigns across email, SMS, and guest feedback - fueling direct bookings, repeat stays, and stronger guest relationships through true personalization. Intuitive automations save your team time while maximizing revenue throughout the guest journey. With 150 integrations and growing, Ascent360 fits seamlessly into your existing tech stack, empowering hoteliers to activate the guest data they already have and turn it into direct and ancillary revenue.

Average Rating: 4.5/5.0

Total Reviews: 10

How Do G2 Users Rate Ascent360?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)
  • Predictive Modeling: 7.2/10 (Category avg: 8.0/10)
  • Data Enrichment: 8.3/10 (Category avg: 8.7/10)
  • Expandability: 7.5/10 (Category avg: 8.6/10)

Who Is the Company Behind Ascent360?

  • Seller: Ascent360
  • Year Founded: 2013
  • HQ Location: Golden, CO
  • Twitter: @Ascent360
    194 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    33 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 60% Medium, 30% Small

What Are Recent G2 Reviews of Ascent360?

What Are G2 Users Discussing About Ascent360?

Jitsu

Jitsu is an open-source customer data platform that collects events from websites, mobile apps and servers and delivers them to data warehouses, analytics tools and marketing destinations in real time. It is MIT-licensed and can be self-hosted, run as a managed cloud service, or deployed as a dedicated single-tenant private cloud. Jitsu's JavaScript integration is fully compatible with the Segment API, so existing analytics.js tracking calls work against Jitsu without any frontend code changes, and teams can run Jitsu alongside their current pipeline before committing to a migration. Events are delivered to the warehouse continuously rather than on a batch schedule, and a ClickHouse destination is included at no cost so teams can query their event data without standing up separate infrastructure. Data can be transformed, enriched and filtered in flight using JavaScript functions, which teams use to strip PII before it reaches a destination, enrich events from third-party APIs, or drop events they do not want to store. Billing is based on events delivered to a destination rather than on monthly tracked users, starting at 200,000 events per month free.

Average Rating: 5.0/5.0

Total Reviews: 8

How Do G2 Users Rate Jitsu?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • Data Enrichment: 10.0/10 (Category avg: 8.7/10)
  • Expandability: 10.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Jitsu?

  • Seller: Jitsu Labs
  • HQ Location: San Francisco, USA
  • Twitter: @jitsucom
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®
  • Phone: +91 9343584820

Who Uses This Product?

  • Company Size: 88% Small, 13% Medium

What Are Recent G2 Reviews of Jitsu?

Optimizely Web Experimentation

Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user interactions, refine digital experiences with data-backed decisions, and leverage edge delivery for lightning-fast experimentation. AI-powered agents to help you along the way as well. Optimizely provides a unified workspace where experimentation teams can seamlessly manage, collaborate, and gain full visibility into their testing programs. From designing experiments to analyzing results, teams can drive efficiency, enhance collaboration, and accelerate performance to create impactful digital experiences.

Average Rating: 4.2/5.0

Total Reviews: 404

How Do G2 Users Rate Optimizely Web Experimentation?

  • Has the product been a good partner in doing business?: 7.9/10 (Category avg: 9.1/10)
  • Predictive Modeling: 8.8/10 (Category avg: 8.0/10)
  • Data Enrichment: 9.3/10 (Category avg: 8.7/10)
  • Expandability: 8.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Optimizely Web Experimentation?

  • Seller: Optimizely
  • Company Website:
  • Year Founded: 1994
  • HQ Location: New York
  • Twitter: @Optimizely
    28,791 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,650 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Product Manager
  • Top Industries: Computer Software, Financial Services
  • Company Size: 47% Medium, 30% Large

What Do G2 Reviewers Say About Optimizely Web Experimentation?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of implementation in Optimizely, making it simple to launch and manage experiments.
  • Users enjoy the easy implementation of tests in Optimizely Web Experimentation, streamlining the experimentation process significantly.
  • Users appreciate the easy setup of Optimizely Web Experimentation, finding implementation straightforward and intuitive.
  • Users appreciate the user-friendly interface of Optimizely Web Experimentation, enabling easy and effective experiment management.
  • Users value the ease of running A/B tests with Optimizely, simplifying optimization and enhancing digital experiences.
Cons
  • Users find a steep learning curve with Optimizely Web Experimentation, complicating implementation and extending deployment times.
  • Users find the difficulty of use in Optimizely Web Experimentation can complicate collaboration and implementation across teams.
  • Users find the difficult learning curve of Optimizely Web Experimentation challenging, especially for those without prior experience.
  • Users find testing difficulties with Optimizely Web, noting steep learning curves and complex implementation processes.
  • Users often face coding difficulties that hinder their ability to set up experiments effectively without developer assistance.

What Are Recent G2 Reviews of Optimizely Web Experimentation?

What Are G2 Users Discussing About Optimizely Web Experimentation?

Salespanel

Salespanel is a marketing analytics, account intelligence, and first-party intent data tracking software for B2B businesses. In the cookieless tracking era, our product helps businesses identify prospects with buying intent, track entire customer journeys, and plug data into their sales and marketing systems.
 Identify target accounts, track customer journeys across multiple touchpoints, and forward prospects with high lead scores to your sales teams.
 Schedule a demo or start your 14-day free trial today!

Average Rating: 4.6/5.0

Total Reviews: 36

How Do G2 Users Rate Salespanel?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)
  • Predictive Modeling: 7.2/10 (Category avg: 8.0/10)
  • Data Enrichment: 8.8/10 (Category avg: 8.7/10)
  • Expandability: 8.3/10 (Category avg: 8.6/10)

Who Is the Company Behind Salespanel?

  • Seller: Salespanel
  • Year Founded: 2018
  • HQ Location: Pune, IN
  • Twitter: @salespanel
    148 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    7 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 83% Small, 14% Medium

What Do G2 Reviewers Say About Salespanel?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the easy integration of Salespanel, enhancing workflow efficiency and reducing sales cycles through effective CRM connections.
  • Users appreciate the automation features of Salespanel, enhancing lead tracking and simplifying the focus on valuable prospects.
  • Users value the automation efficiency of Salespanel, enhancing lead tracking and reducing the sales cycle significantly.
  • Users value the customer engagement capabilities of Salespanel, enhancing lead tracking and nurturing through insightful analytics.
  • Users appreciate the efficiency of Salespanel in streamlining lead tracking and enhancing sales workflows.
Cons
  • Users face a steep learning curve with reporting features and struggle with gaps in API documentation and navigation.
  • Users face challenges with data accuracy due to incomplete API documentation, leading to reliance on workarounds.
  • Users struggle with difficult reporting due to a steep learning curve and incomplete API documentation complicating data retrieval.
  • Users find the pricing too expensive as costs rise significantly with increased website traffic and feature usage.
  • Users face landing page issues with outdated UI and complex navigation, leading to frustrating experiences and inefficiencies.

What Are Recent G2 Reviews of Salespanel?

What Are G2 Users Discussing About Salespanel?

Aislelabs

Aislelabs is a leading provider of Wi-Fi marketing, Wi-Fi analytics, and visitor intelligence solutions for large venues, shopping centers, retail brands, airports, and smart properties. Our enterprise-ready platform transforms existing WiFi infrastructure into a powerful engine for growth - enabling businesses to build privacy-compliant visitor databases, personalize customer journeys, and drive measurable outcomes across marketing, operations, and tenant strategy. From shopping centers and food halls to airports and mixed-use developments, Aislelabs delivers: - Advanced footfall, dwell time and heatmap analytics - Omnichannel marketing automation via branded captive portals - CRM, ERP, and loyalty platform integrations - Custom analytics and professional services - GDPR/CCPA-compliant data capture With no new hardware required, Aislelabs turns WiFi from a cost center into a profit center—bridging the physical and digital with location-powered intelligence.

Average Rating: 4.5/5.0

Total Reviews: 14

How Do G2 Users Rate Aislelabs?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.1/10)
  • Predictive Modeling: 5.8/10 (Category avg: 8.0/10)
  • Data Enrichment: 8.3/10 (Category avg: 8.7/10)
  • Expandability: 6.7/10 (Category avg: 8.6/10)

Who Is the Company Behind Aislelabs?

  • Seller: Aislelabs
  • Year Founded: 2013
  • HQ Location: TORONTO, CA
  • Twitter: @aislelabs
    601 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    33 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 47% Medium, 40% Small

What Do G2 Reviewers Say About Aislelabs?

AI-generated summary from verified user reviews

Pros
  • Users praise the responsive customer support of Aislelabs, highlighting the availability and assistance from team members like Winnie.
  • Users value Aislelabs for its powerful location analytics and tools that convert visitor behavior into actionable insights.
  • Users value the powerful location analytics and marketing tools of Aislelabs for converting visitor behaviour into actionable insights.
  • Users appreciate the powerful location analytics of Aislelabs, which turn visitor behavior into actionable insights effectively.
  • Users find Aislelabs to be easy to use, allowing for a seamless experience in navigating its features.

What Are Recent G2 Reviews of Aislelabs?

What Are G2 Users Discussing About Aislelabs?

Mapp Marketing Cloud

Mapp helps marketers build personalized customer experiences through our SaaS platform, Mapp Marketing Cloud. Our powerful technology combines AI-powered digital analytics and marketing automation to collect and unify customer data, extract insights, and trigger personalized campaigns across email, SMS, app, and your website. Mapp Marketing Cloud helps B2C and D2C companies: - Unify customer data from various sources like websites, eCommerce, loyalty platforms, CRMs, and mobile apps, build customer profiles, and enrich these with compliant first-party data collection. - Convert data into actionable insights around each customer’s socio-demographic, behavior, and preferences to create engaging online and offline experiences. - Personalize content using these customer insights and automate cross-channel marketing across your website, emails, SMS, mobile/web push notifications, and in-app messages. - Continuously monitor and optimize your campaigns with the help of AI to help drive high engagement, capitalize on new opportunities, activate churning customers, and build customer loyalty. More than 700 companies chose Mapp for their marketing needs, including well-known brands such as Ella’s Kitchen, Farrow & Ball, Furla, Admiral Group, GLD Group, Pan Macmillan, Pladis, and many more. We've been on the market for over 20 years and constantly innovate our products and services to ensure our clients have the best support, with our global offices in London, San Diego, Berlin, Munich, Milan, and Paris.

Average Rating: 3.9/5.0

Total Reviews: 66

How Do G2 Users Rate Mapp Marketing Cloud?

  • Has the product been a good partner in doing business?: 7.8/10 (Category avg: 9.1/10)

Who Is the Company Behind Mapp Marketing Cloud?

  • Seller: Mapp Digital
  • Year Founded: 2016
  • HQ Location: London, GB
  • Twitter: @Mapp_Digital
    6,055 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    415 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 44% Medium, 39% Large

What Do G2 Reviewers Say About Mapp Marketing Cloud?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the strong and practical data insights of Mapp Marketing Cloud, enhancing efficiency without overwhelming complexity.
  • Users appreciate the time-saving automation tools of Mapp Marketing Cloud, finding them efficient and easy to use.
  • Users appreciate the automation efficiency of Mapp Marketing Cloud, finding it saves time and simplifies processes.
  • Users appreciate the time-saving automation features of Mapp Marketing Cloud, enhancing efficiency in marketing strategies.
  • Users appreciate the clean and practical interface of Mapp Marketing Cloud, enhancing user experience with intuitive automation tools.
Cons
  • Users find the difficult setup of Mapp Marketing Cloud challenging, especially due to its steep learning curve and unclear documentation.
  • Users find the insufficient guidance leads to a steep learning curve and confusion with advanced features in Mapp Marketing Cloud.
  • Users find the lack of clear documentation and steep learning curve a challenge when using Mapp Marketing Cloud.
  • Users find the steep learning curve of Mapp Marketing Cloud challenging, especially with unclear documentation and complex features.
  • Users find the non-intuitive features of Mapp Marketing Cloud challenging, leading to a frustrating learning curve.

What Are Recent G2 Reviews of Mapp Marketing Cloud?

What Are G2 Users Discussing About Mapp Marketing Cloud?

Selligent by Marigold

Selligent by Marigold provides a flexible, multichannel marketing platform to enterprise organizations in retail, travel & hospitality, media & publishing, and financial services. Our robust and customizable tool can be configured to fit exact requirements and slot neatly into existing martech ecosystems. We offer local and regional support and insight across Europe, providing a collaborative approach to building your ideal marketing solution. Working with your teams wherever they are - the power of an enterprise solution with the support of a local business.

Average Rating: 4.0/5.0

Total Reviews: 33

How Do G2 Users Rate Selligent by Marigold?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.1/10)
  • Predictive Modeling: 10.0/10 (Category avg: 8.0/10)
  • Data Enrichment: 10.0/10 (Category avg: 8.7/10)
  • Expandability: 10.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Selligent by Marigold?

  • Seller: Zeta Global
  • Year Founded: 2007
  • HQ Location: New York, NY
  • Twitter: @ZetaGlobal
    16,660 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,991 employees on LinkedIn®
  • Ownership: NYSE: ZETA

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 47% Medium, 31% Large

What Do G2 Reviewers Say About Selligent by Marigold?

AI-generated summary from verified user reviews

Pros
  • Users value the comprehensive reporting capabilities of Selligent by Marigold, enhancing their operational efficiency.
  • Users value the comprehensive reporting capabilities of Selligent by Marigold, finding it essential for their needs.
  • Users highlight the efficiency of Selligent by Marigold, as it effectively meets most of their needs.
  • Users value the variety of features in Selligent by Marigold, finding it adept at meeting diverse needs.
  • Users value the comprehensive reporting features of Selligent, enhancing their operational efficiency and insights.
Cons
  • Users find the access restrictions of Selligent limiting, as it lacks updates and key features of newer platforms.
  • Users feel the product suffers from lack of updates, missing essential features offered by newer platforms.
  • Users find Selligent lacking due to its limited features, as it hasn't received updates to keep up with competitors.
  • Users feel that Selligent by Marigold has missing features due to its outdated platform and lack of updates.
  • Users find Selligent by Marigold lacks essential updates, resulting in missing key features compared to newer platforms.

What Are Recent G2 Reviews of Selligent by Marigold?

What Are G2 Users Discussing About Selligent by Marigold?

imagino

imagino is the AI-Driven Customer Engagement Platform built for the AI-Powered Marketer to optimise the customer engagement experience end to end. Imogen, its embedded intelligence layer, works directly on your live, governed customer data, never a copy of it, so marketers build audiences, orchestrate journeys, and launch personalised campaigns in hours instead of weeks, without waiting on IT. Use whichever AI you already trust. Imogen connects seamlessly to OpenAI, Gemini, Claude, Mistral, or your own enterprise models, so you get the intelligence layer without giving up control. Every decision runs on your terms: your prompts, your approval workflows, your security policies, your brand rules. The payoff is measurable: Toyota Financial Services lifted email open rates 65% and cut call handling time from 30 minutes to 1. Saint-Gobain onboarded new users 3x faster and cut campaign operations costs in half. Recognised twice by Forrester in 2026, in the Customer Data Platform Landscape and the Cross-Channel Marketing Hubs Landscape, imagino powers customer engagement for more than 100 leading brands across retail, luxury, financial services, travel, media and governmental.

Average Rating: 4.5/5.0

Total Reviews: 7

How Do G2 Users Rate imagino?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)
  • Data Enrichment: 10.0/10 (Category avg: 8.7/10)
  • Expandability: 10.0/10 (Category avg: 8.6/10)

Who Is the Company Behind imagino?

  • Seller: imagino
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Cachan, FR
  • LinkedIn® Page: www.linkedin.com
    58 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 43% Medium, 43% Large

What Do G2 Reviewers Say About imagino?

AI-generated summary from verified user reviews

Pros
  • Users value the seamless integration with databases, which enhances marketing efforts and campaign management.
Cons
  • Users are disappointed by the lack of an API and absence of a free version for imagino.
  • Users note the missing features, particularly the absence of a free version and API access.

What Are Recent G2 Reviews of imagino?

Netmera

Netmera is a customer data and engagement platform for enterprise marketing, product, and CX teams in banking, fintech, telecoms, retail, media, and e-commerce. Data collection, omnichannel campaign execution, and analytics run in one platform, so teams act on real-time behavior without routing tasks through IT. Typical implementation runs 4 to 8 weeks, depending on the audience size and channel diversity. Compliance covers GDPR, ISO certifications, and IYS for the Turkish market. Data: Tagless Data Capture collects behavioral events automatically. SDKs cover Android, iOS, Flutter, React Native, Huawei, and Cordova. Data can be ingested via API, SDK, FTP import, or panel upload, and exported via FTP or webhooks. Channels: mobile and web push, email, SMS, WhatsApp, in-app messages, web pop-ups, geofencing. Deferred Deep Linking connects campaign links to specific in-app content, even through app installation. Integrations: Google Cloud, AWS, SAP, Adobe Experience Cloud, Shopify, MParticle, Adjust, Mixpanel, Infobip, Twilio, Facebook (Meta). AI capabilities: - Predictive segments: churn risk, purchase intent, high-value users - Content Optimizer for multilingual copy generation - Agentic AI that configures full campaigns for team review - Official MCP Server connecting Claude, ChatGPT, and other tools to your account Scale: 100+ companies, 300+ apps, 500M+ end users yearly, 30B+ events monthly. Selected results: - DenizBank restored a 10% loan conversion rate after funnel diagnostics found a drop-off bug - Turkcell raised Customer Effort Score by 13%, improved App Store ratings by 50% - Mackolik sends 20,000+ daily notifications with a 20% retention lift - Pluxee converted 3.7% of web traffic into qualified leads. More customer success stories: https://netmera.com/case-studies/

Average Rating: 4.3/5.0

Total Reviews: 49

How Do G2 Users Rate Netmera?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.1/10)

Who Is the Company Behind Netmera?

  • Seller: Netmera
  • Company Website:
  • Year Founded: 2010
  • HQ Location: İstanbul, TR
  • Twitter: @netmera
    2,793 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    57 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Financial Services, Telecommunications
  • Company Size: 39% Small, 33% Medium

What Do G2 Reviewers Say About Netmera?

AI-generated summary from verified user reviews

Pros
  • Users find Netmera's ease of use and user-friendly interface enhance their marketing efforts significantly.
  • Users value the outstanding customer support from Netmera, noting prompt responses and helpful assistance when needed.
  • Users value the exceptional support from Netmera, enhancing communication and operational efficiency through detailed segmentation.
  • Users value the effective customer engagement capabilities of Netmera, enhancing interactions through diverse digital channels.
  • Users appreciate the effective engagement capabilities of Netmera, enabling targeted communications and improved marketing success.
Cons
  • Users find the high complexity of Netmera challenging, especially when managing multiple campaigns and features.
  • Users find inadequate reporting frustrating, lacking essential data and features for effective decision-making.
  • Users find the complexity of Netmera challenging, making data analysis and feature requests more difficult and time-consuming.
  • Users experience data inaccuracy with Netmera, leading to confusion and inefficiencies during analysis and data transfer.
  • Users note several missing features in Netmera, particularly improved documentation and valuable AI-driven capabilities.

What Are Recent G2 Reviews of Netmera?

What Are G2 Users Discussing About Netmera?

Plumb5

Plumb5 is a platform for segment of one marketing which allows marketers to offer behavior based automation across the customer life-cycle in real-time. The Plumb5 platform hosts a suite of apps comprising of web and mobile trackers, dynamic personalization widgets, email and social apps, community builders, data visualization and connectors for Commerce, CRM, POS and Telephony apps.

Average Rating: 4.0/5.0

Total Reviews: 42

How Do G2 Users Rate Plumb5?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.1/10)
  • Predictive Modeling: 6.7/10 (Category avg: 8.0/10)
  • Data Enrichment: 6.7/10 (Category avg: 8.7/10)
  • Expandability: 6.7/10 (Category avg: 8.6/10)

Who Is the Company Behind Plumb5?

Who Uses This Product?

  • Top Industries: Real Estate
  • Company Size: 56% Small, 38% Medium

What Do G2 Reviewers Say About Plumb5?

AI-generated summary from verified user reviews

Pros
  • Users value the responsive customer support of Plumb5, enhancing their experience with quick and effective assistance.
  • Users value the analytics expertise of Plumb5, enabling effective insights and personalized customer engagement strategies.
  • Users value the automation efficiency of Plumb5, enhancing personalized customer engagements through data-driven decisions.
  • Users value the ease of personalizing customer engagements through effective data analysis and centralized management.
  • Users appreciate the ease of personalizing customer engagements with Plumb5, enhancing decision making through centralized data access.

What Are Recent G2 Reviews of Plumb5?

What Are G2 Users Discussing About Plumb5?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 3, 2024