# Ascent360 Reviews
**Vendor:** Ascent360  
**Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 10
## About Ascent360
Start driving more direct revenue &amp; guest loyalty through enriched, unified guest data, precise segmentation and intuitive automation. With Ascent360, the best-in-class Customer Data Platform (CDP), hoteliers gain clear insights into guest behavior and preferences so you can market smarter, not harder. Easily create &amp; send precise, multi-channel marketing campaigns (email, SMS, paid ads, and direct mail) and engage every type of guest on the channels they are most active.




## Ascent360 Reviews
  ### 1. Great and affordable mid range solution for all of our CDP/Marketing management needs

**Rating:** 4.5/5.0 stars

**Reviewed by:** Justin  L. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 16, 2023

**What do you like best about Ascent360?**

As an omnichannel business, managing customer interactions and data has become easier with Ascent 360.  I especially love the ability to easily create email templates, deploy email workflows, and segment our customers. We can safely say it has made a massive difference in our relationships with our customers and has helped us adapt to the growing shift in our online business. The support staff are highly efficient and promptly address our needs and requests.

**What do you dislike about Ascent360?**

The audience selector can be a bit complex initially, but the segmentation opportunities are endless once you've spent time on the platform. We do wish there were more out-of-the-box integrations with other platforms and the ability to customize reporting dashboards.

**What problems is Ascent360 solving and how is that benefiting you?**

As an omnichannel business, managing all of our customer data and marketing efforts under a singular platform has become easier with Ascent 360.

  ### 2. Ascent360 is a great platform for marketing and data

**Rating:** 5.0/5.0 stars

**Reviewed by:** Anna H. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 10, 2023

**What do you like best about Ascent360?**

Ascent360 does a great job of managing our content and data. We can communicate with our guests quickly and clearly by using the info they collect. The reps we work with are fantastic and help us develop new marketing ideas and strategies. I would recommend them to others looking for a new platform for marketing.

**What do you dislike about Ascent360?**

I don't have any downsides to working with the Ascent360 team.

**What problems is Ascent360 solving and how is that benefiting you?**

Ascent360 is helping us find new customers while still communicating with our current ones. Our company is more productive thanks to their data collection. We love seeing our number of contacts increase because of working with them.

  ### 3. Great Platform with Wonderful Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Michael H. | Digital Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 17, 2023

**What do you like best about Ascent360?**

I enjoy how easily and intuitive it is to create eye-catching, robust emails with Ascent360. Their system is also great for reporting to track and show email performance.

**What do you dislike about Ascent360?**

There have been past UI issues and small bugs. The team at Ascent360 has always (in my experience) been open to hearing what these are and quickly remedy them.

**What problems is Ascent360 solving and how is that benefiting you?**

Ascent360 has given my company a great way to share our voice to our database and has brought in significant dollars to our company that affect our bottom line in a positive way.

  ### 4. Great CDP with Exceptional Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Scott P. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 08, 2023

**What do you like best about Ascent360?**

A360 has been critical in our effort to improve our communication with guests utilizing automations and custom audiences alike to help reach out growth goals

**What do you dislike about Ascent360?**

Like any new software there was a bit of a learning curve, but their support has been fantastic in turning us into a power user in no time

**What problems is Ascent360 solving and how is that benefiting you?**

The main problem it's solving is aggregating our customer information (from various sources) into one platform for ongoing communication and growth campaigns

  ### 5. The A is Ascent360 stands for A+

**Rating:** 5.0/5.0 stars

**Reviewed by:** Michelle R. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 09, 2023

**What do you like best about Ascent360?**

It's pretty intuitive software to learn and use - very user-friendly!

**What do you dislike about Ascent360?**

Occasionally the interface may have some bugs, but not often enough to be a big issue.

**What problems is Ascent360 solving and how is that benefiting you?**

Integrating our client databases from all our sources is  HUGE, that enables us to create dynamic email blasts to all our different customer types.

  ### 6. Complicated

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 08, 2023

**What do you like best about Ascent360?**

Customer service is good, yet doesn't seem like much development is being done to improve it. The interface is difficult to use and sometimes glitchy.

**What do you dislike about Ascent360?**

Doesn't seem like there is much development being done to improve it. The interface is difficult to use and sometimes glitchy.

**What problems is Ascent360 solving and how is that benefiting you?**

Doesn't seem like there is much development being done to improve it. The interface is difficult to use and sometimes glitchy.

  ### 7. Excellent Product & Support Team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ashley S. | Enterprise (> 1000 emp.)

**Reviewed Date:** March 01, 2023

**What do you like best about Ascent360?**

It's incredibly intuitive, and their representatives are extremely accessible and helpful.

**What do you dislike about Ascent360?**

I would like it to be easier to upload email lists into the platform.

**What problems is Ascent360 solving and how is that benefiting you?**

It's helping us drive our inbound sales and improve our PR/Communications through email marketing.

  ### 8. Fantastic Team Support

**Rating:** 4.0/5.0 stars

**Reviewed by:** Darcy F. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 01, 2023

**What do you like best about Ascent360?**

The platform is extremely powerful and has helped our business communication with our customers in ways that were not possible in the past.

**What do you dislike about Ascent360?**

Could use some tweaks to the software to make things easier and less confusing.  Have run into bugs or issues with the software at times so be prepared to contact support when this happens.

**What problems is Ascent360 solving and how is that benefiting you?**

Automation, taking email marketing to another level

  ### 9. Top Notch Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ryan R. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 01, 2023

**What do you like best about Ascent360?**

Ascent360 support is outstanding. There are other CDP options out there, but what really matters in our business is getting timely, capable, attentive support when needed - Ascent360 always delivers.

**What do you dislike about Ascent360?**

No negative issues to report here, we're pleased with the platform.

**What problems is Ascent360 solving and how is that benefiting you?**

Customer data management and communications.

  ### 10. Good Data Analysis Platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 30, 2020

**What do you like best about Ascent360?**

Customer service and portfolio management is high-quality and on top of all requests. Once training was completed, CDP was fairly user-friendly.

**What do you dislike about Ascent360?**

Some navigational issues, data integration takes some time, automatic customer data output is not instantaneous. Auto-output has some hiccups. Does not work well with Social Media marketing, main use is for email marketing, could also be useful for mailings.

**Recommendations to others considering Ascent360:**

Utilize customer service and go through as much training as possible, especially when there are new updates.

**What problems is Ascent360 solving and how is that benefiting you?**

Ascent organizes our customer data and helps us target specific audiences for specific marketing campaigns based on numerous amounts of data such as purchase date, customer location, etc. Very helpful for email marketing paired with MailChimp.


## Ascent360 Discussions
  - [What is Ascent360 used for?](https://www.g2.com/discussions/what-is-ascent360-used-for)

- [View Ascent360 pricing details and edition comparison](https://www.g2.com/products/ascent360/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+14%3A08%3A55+-0500&secure%5Bsession_id%5D=9e873534-965d-4321-8518-61df51ec340e&secure%5Btoken%5D=f35c580a04226ce064adf7b8fcdf6b8bccbe555e51a10f96d25bf6de9f4ad3e6&format=llm_user)

## Ascent360 Features
**Email Marketing**
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses

**Online Marketing**
- Landing Pages and Forms
- Dynamic Content
- A/B Testing
- Mobile Optimized
- Search Tracking and Optimization

**Templates**
- Text and Themes
- Stock Images
- Proofing
- Mobile Responsive

**Data Sourcing**
- Data Enrichment
- Expandability
- Content Marketing
- Multiple Devices

**Agentic AI - Personalization**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Lead Management**
- Marketing Lead Database
- Data Quality Management
- Segmentation
- Lead Scoring and Grading
- Lead Nurturing
- Online Behavior Tracking
- Automated Alerts and Tasks
- CRM Lead Integration

**Marketing Operations**
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access
- Spend Management
- White Label

**Edit**
- Pre-Made
- Build

**Intelligence**
- Marketing Metrics
- Predictive Modeling
- Recommendation Engine

**Campaign Management**
- Program Management
- Event / Webinar Marketing
- Calendaring
- Budgeting

**Logistics**
- Analytics
- Issues
- Integrations
- Shareable Link

**Social**
- Social Listening
- Social Sharing
- Social Campaigns
- Social Media Engagement
- Social Media Advertising

**Campaign Activity**
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
- Brand Optimization
- Predictive Analytics

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Agentic AI - Marketing Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

**Reporting & Analytics**
- Basic Reporting
- Web Analytics
- ROI Analytics
- Revenue Analytics
- SEO / Keyword Analytics

**Agentic AI - Email Template Builder**
- Autonomous Task Execution
- Cross-system Integration

**Platform**
- Customization 
- Workflow Capability
- User, Role, and Access Management
- Internationalization
- Sandbox / Test Environments
- Performance and Reliability
- Output Document Generation

**Agentic AI - Marketing Automation**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Integration**
- Data Import & Export Tools
- Integration APIs
- Breadth of Partner Applications

## Top Ascent360 Alternatives
  - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,300 reviews)
  - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - 4.5/5.0 (554 reviews)
  - [WebEngage](https://www.g2.com/products/webengage/reviews) - 4.5/5.0 (734 reviews)

