What do you like best about Syncari?
Imagine a data orchestration platform the can sync Salesforce, Marketo, Hubspot, Snowflake, Pendo.io, Atlassian Jira, Google Sheets, Zendesk and many other platforms. With syncing running every minute... you don't have to imagine, it's available today with Syncari.
If I was building a new SaaS business today, and started thinking about what the martech stack would look like… before buying a CRM, MAP, DW. I would start with the data model first, rather than years down the road as most SaaS companies do. Then I would research an iPaaS type platform as the base and build up from there. There’s a world of them out there too. My preference is one that is thinking 360view first. Extra points for building a place to centralize all your relevant prospect, customer and product data too with self service — without having to pay for additional licenses just for report viewing.
Down the road as your business grows and you need to migrate to a larger or different CRM, MAP etc… then your migration can occur in weeks instead of months or years. Looking to be acquired, or acquire other businesses? You can easily sync their CRM, MAP, DW and again, migrate their data into your unified platform relatively easily. Or vice versa!
As I mentioned above, even better is a platform that easily connects into most BI tools or has BI built-in.
Experienced data folks know the above is MDM. They all dread MDM when it comes in after the fact, often rightly so. However, the last few years we’ve seen a renaissance of MDM, simply because it’s finally being done right. Finally leveraging no-code functionality to support the business user.
Marketing operations teams are now being tasked with, or driving the projects themselves - to do MDM right.
Without MDM you get a mishmash of siloed operational flows being built by different teams across your individual platforms. Think about your stack today. You’ve got in-app analytics, map, crm, content attribution touchpoints, web analytics, prospect email cadences, customer email cadences, operational emails, enrichment and intent data. In many cases these aren’t connected.
If you could offload all your operational flows into a single platform instead of many, then have that data synced back across all your departmental platforms… that would be transformational! Even better, it's available today with Syncari. Review collected by and hosted on G2.com.
What do you dislike about Syncari?
With all that potential in a platform, it does come with a steep learning curve and takes time to show value. It's a no-code data orchestration platform, but it does require you to understand your data model. You can't jump right in, start connecting systems and pull all your data into there to transform and sync across systems. Well, actually – you can. And that's a problem. It's really easy to connect everything, pull data in, then you have a lot of choice of what you can do.
You can't forget that a platform like this requires you to think differently about your data. Sure, you can use it just like any other integration platform and connect a few systems and be done with it. But the potential with it, is to go beyond just what your data warehouse and etl tools offer.
Syncari puts the data in the hands of the business user and often, business users don't have the background to build out data projects. That kind of planning, onboarding and implementation requires some serious hand holding. For organizations that have data science teams entrenched in their processes, rolling out Syncari is going to require change management along with project management. However, for companies starting out, it's a great opportunity. They can build their data model and reporting right away inside of Syncari and not be faced with cultural or technical debt that legacy teams may face. Review collected by and hosted on G2.com.
