# Syncari Reviews **Vendor:** Syncari **Category:** [Data Quality Tools](https://www.g2.com/categories/data-quality) **Average Rating:** 4.8/5.0 **Total Reviews:** 41 ## About Syncari Syncari is an AI-ready, Agentic MDM platform that unifies, governs, and activates trusted data across all your systems, domains, and cloud infrastructure. Built for enterprises navigating the complexity of multi-agent environments and AI-driven operations, Syncari automates core data management workflows—from data modeling and lineage to validation and remediation—without needing heavy IT resources. At the heart of Syncari is its patented multi-directional sync, delivering real-time, bi-directional data consistency across CRMs, ERPs, cloud platforms, and data warehouses—without custom code or middleware. Syncari ensures continuously clean, synchronized, and governed data flows throughout your enterprise and is always ready for analytics, AI models, and operational use. Whether you're powering AI copilots, managing complex entity relationships, or standardizing data pipelines, Syncari helps you move beyond just managing data—to activating it. Why Syncari? -Syncari Agentic MDM™: Designed for orchestrating trusted data across AI agents and teams -Patented Multi-Directional Sync: Real-time updates across all connected platforms -Agentic Ops: Schema sync, field mapping, DQ enforcement, and remediation -Entity Resolution: Consolidate and deduplicate records across domains -Composable + Cloud-First: Built to plug into your existing SaaS and data stack -Low-Code / No-Code: Accessible to IT, data teams, RevOps, and business users alike Core Capabilities Unify, Sync, Automate, Activate, Model, Catalog, Lineage, Transform, Standardize, Verify, Remediate, Observe, Report, Consume Top Use Cases - Customer Master: Build a unified customer profile across GTM systems - Product Master: Align and enrich product data across eCommerce and ERP - Hierarchy Master: Govern legal entities, accounts, and territories - Analytics MDM: Push AI-ready data into BI tools and ML workflows - Data Products: Operationalize governed datasets for internal and external use - Data Quality: Automatically identify, validate, standardize, and remediate data issues across systems - MDM for Snowflake: Sync and manage master data directly inside Snowflake - MDM for GCP: Connect, unify, and activate trusted data in BigQuery and GCP tools - MDM for Your Data Warehouse: Maintain clean, governed, query-ready data across your cloud warehouse infrastructure -MCP Server for your unified data ## Syncari Reviews ### 1. Nicely Packaged Versatility and POWER **Rating:** 5.0/5.0 stars **Reviewed by:** John M. | Founder & CDO, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2024 **What do you like best about Syncari?** The fact that Syncari can be operated by a "business technologist" is one of the best features of this product. While many members of my team have SQL and Python skills (typically needed for data wrangling), Syncari enables someone without those skill sets to be very effective within the platform. **What do you dislike about Syncari?** The only shortcoming I have found with Syncari (mostly early on) was the lack of robust documentation. Over the past 2 years they have dramatically improved their support library, but there are still some areas in need of additional details. **What problems is Syncari solving and how is that benefiting you?** What problems do you have? That is what I can solve with Syncari. And I am really not kidding. Once you have unified your data, Syncari enables nearly endless solutions. Syncari is such a poweerful platform that we have begun building applications within the system, so we can execute various data cleansing and management functions across many clients. We have also used the platform to create very robust solutions for cklients wanting to extend the capabilities of platforms like Salesforce, etc. ### 2. Good Experience using Syncari as an Integration Architect **Rating:** 5.0/5.0 stars **Reviewed by:** MUSTAPHA I. | Integration Architect, Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2024 **What do you like best about Syncari?** I like how easy Syncari is to use. It has a simple interface and tools for building integrations without coding. However, you might need to write code to create a custom Synapse in case there isn't one for the system you are integrating. The drag-and-drop feature and pre-built Synapses make it easy to connect and map data. Plus, their support team is great, always quick and helpful their exceptional support has given us a great deal of confidence in Syncari and strengthened our partnership with them. **What do you dislike about Syncari?** What I didn't like was when there was a complex integration that requires to loop on data lists and using decisions it wasn’t supported you can only loop once within the same field pipeline and the decision function would not work with the loop so you will have to do some work around it using another pipeline. **What problems is Syncari solving and how is that benefiting you?** We have been using Syncari for building system integrations and historical data migration for our clients ### 3. Well Organized and Useful Tool for Integrations **Rating:** 4.0/5.0 stars **Reviewed by:** Amir A. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2024 **What do you like best about Syncari?** I love how organized the platform is. This is a huge factor in making Syncari so easy to use. Multiple third party applications can be integtated bi directionally within the same pipeline. Not just one of those need to the tirgger for CRUD method, but all can do so. Each of these can have their own condition for loading even though they exist in the same pipeline. Keeping everything consolodated makes it easy to keep track of integrations. **What do you dislike about Syncari?** The pipeline runs once per field, which makes it difficult for batch related data and for creating aggregate related integrations. It has no useful loop actions to achieve this. **What problems is Syncari solving and how is that benefiting you?** It is helping businesses keep their data organized and up to date at all times in the cleanest way possible. ### 4. Excellent platform sor syncing and consolidating application data. **Rating:** 4.5/5.0 stars **Reviewed by:** Peter L. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2024 **What do you like best about Syncari?** Syncari makes it very easy to create new tables and sync/merge application data to them. It takes care of all the connection, api, rate limit, retry logic. It also keeps a log of all updates to the records so you can tell exactly where a value for a field came from. The merge capability is nice, and it does have some basic data transformation capability. It handles large data sets very well. Also, if you create a unified table, it is trivial to replicate it to some other warehouse (like Snowflake, AWS, etc) if you need to access it there. The staff at Syncari has been very hlpful whenever I had questions. **What do you dislike about Syncari?** I wish it had more capability for custom data transformations. Often then is not a roadblack because you can point whatever external tools/code you need at he underlying tables. **What problems is Syncari solving and how is that benefiting you?** Typically it is to ensure consistencey across applicaitons that collect identical data. This is useful in two areas: for compliance and to make sure the data is accurate for analysis. ### 5. When a team and tech are aligned, that's when the magic happens. **Rating:** 5.0/5.0 stars **Reviewed by:** Philip C. | Sr. Growth Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2024 **What do you like best about Syncari?** Syncari felt like an extension of our team! Their user-friendly platform and expert training made complex data integration achievable. From authoring the data architecture to solving each and every hurdle along the way. We were able to surface on-premisis data and use it in a tremendouly meaninful way both in Syncari and HubSpot. This wasn't just data integration, it was the foundation for our Digital Transformation, enabling data that's transparent, secure, and drives enterprise-wide results! **What do you dislike about Syncari?** Not much to add here. They were top-notch. **What problems is Syncari solving and how is that benefiting you?** Syncari solved a complex integration between on-prem MS-SQL and HubSpot, among other enterprise integrations. They are ultimately responsible for being the source and hub for all our data integrations moving forward. ### 6. Easy to use interface **Rating:** 5.0/5.0 stars **Reviewed by:** Honey F. | Director, Sales Systems Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Syncari?** The user interface is intuitive and easy to work with **What do you dislike about Syncari?** Mapping Jira data must be done project by project **What problems is Syncari solving and how is that benefiting you?** Syncari provided the ability to sync disparate data sources. The Syncari integrations provided accurate finance revenue tracking and golden record data for analytically driven insights and reliable KPI information. ### 7. Marketing, sales & product on the same page, finally **Rating:** 5.0/5.0 stars **Reviewed by:** Derek J. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2023 **What do you like best about Syncari?** Our marketing, sales, and product teams are now have a source of truth. Which was a big problem when it came to solving attribution down the funnel (marketing attributable pipeline, product-qualified leads, etc). We loved that Syncari pipelines and workflows were able to bridge the data gaps between Postgres, HubSpot, and Amplitude. Which enhanced our reporting capabilities, and offered richer context for sales & marketing to leverage product data for more relevant and targeted outbound campaigns. **What do you dislike about Syncari?** The tool can be somewhat intimidating at first glance. So new users, once onboarded by Syncari's CS team (which is amazing), may require a bit of time to become fully proficient using the tool. **What problems is Syncari solving and how is that benefiting you?** Syncari bridges the communication gap between our product, marketing, and sales teams. It seamlessly integrates data across platforms like Amplitude (for marketing), Postgres (for product), and HubSpot (for sales), ensuring smooth data exchange where traditional integrations fall short. When we can measure conversion at every step, we know where we need to prioritize time and money spent. ### 8. Awesome product that can solve a vast amount of problems from any data set **Rating:** 4.5/5.0 stars **Reviewed by:** Ryan H. | Director of Information Technology, Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2024 **What do you like best about Syncari?** Syncari was super knowledgeable about many data types and not only could solve the problem, but listened to our whole case and then offered ideas and made sure it aligned to what we wanted, rather than putting us into a box that worked for them. **What do you dislike about Syncari?** The only thing I disliked about Syncari was that I was not able to find them sooner. **What problems is Syncari solving and how is that benefiting you?** Syncari is critical to our move to HubSpot as they are taking data from 2 ERP systems as well as some other csv data sets to make it into one. ### 9. Syncari data and platform integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 22, 2024 **What do you like best about Syncari?** Syncari is fast to create connections to key platforms, importing the data and be able to make decisions on how to transfer it between platforms without error is a clear process. **What do you dislike about Syncari?** Creating custom integrations is a longer process but the team are still very helpful to resolve this. **What problems is Syncari solving and how is that benefiting you?** Syncari removes the need for manual out of platform processes but also helps identify gaps in current platform data. Using Syncari means we do not need to build custom API integrations with all the additional challenges and resource needed. ### 10. With Syncari, you are building a better data model on the best available data platform, **Rating:** 5.0/5.0 stars **Reviewed by:** Jeff K. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2023 **What do you like best about Syncari?** Imagine a data orchestration platform the can sync Salesforce, Marketo, Hubspot, Snowflake, Pendo.io, Atlassian Jira, Google Sheets, Zendesk and many other platforms. With syncing running every minute... you don't have to imagine, it's available today with Syncari. If I was building a new SaaS business today, and started thinking about what the martech stack would look like… before buying a CRM, MAP, DW. I would start with the data model first, rather than years down the road as most SaaS companies do. Then I would research an iPaaS type platform as the base and build up from there. There’s a world of them out there too. My preference is one that is thinking 360view first. Extra points for building a place to centralize all your relevant prospect, customer and product data too with self service — without having to pay for additional licenses just for report viewing. Down the road as your business grows and you need to migrate to a larger or different CRM, MAP etc… then your migration can occur in weeks instead of months or years. Looking to be acquired, or acquire other businesses? You can easily sync their CRM, MAP, DW and again, migrate their data into your unified platform relatively easily. Or vice versa! As I mentioned above, even better is a platform that easily connects into most BI tools or has BI built-in. Experienced data folks know the above is MDM. They all dread MDM when it comes in after the fact, often rightly so. However, the last few years we’ve seen a renaissance of MDM, simply because it’s finally being done right. Finally leveraging no-code functionality to support the business user. Marketing operations teams are now being tasked with, or driving the projects themselves - to do MDM right. Without MDM you get a mishmash of siloed operational flows being built by different teams across your individual platforms. Think about your stack today. You’ve got in-app analytics, map, crm, content attribution touchpoints, web analytics, prospect email cadences, customer email cadences, operational emails, enrichment and intent data. In many cases these aren’t connected. If you could offload all your operational flows into a single platform instead of many, then have that data synced back across all your departmental platforms… that would be transformational! Even better, it's available today with Syncari. **What do you dislike about Syncari?** With all that potential in a platform, it does come with a steep learning curve and takes time to show value. It's a no-code data orchestration platform, but it does require you to understand your data model. You can't jump right in, start connecting systems and pull all your data into there to transform and sync across systems. Well, actually – you can. And that's a problem. It's really easy to connect everything, pull data in, then you have a lot of choice of what you can do. You can't forget that a platform like this requires you to think differently about your data. Sure, you can use it just like any other integration platform and connect a few systems and be done with it. But the potential with it, is to go beyond just what your data warehouse and etl tools offer. Syncari puts the data in the hands of the business user and often, business users don't have the background to build out data projects. That kind of planning, onboarding and implementation requires some serious hand holding. For organizations that have data science teams entrenched in their processes, rolling out Syncari is going to require change management along with project management. However, for companies starting out, it's a great opportunity. They can build their data model and reporting right away inside of Syncari and not be faced with cultural or technical debt that legacy teams may face. **What problems is Syncari solving and how is that benefiting you?** I’m seeing a lot of discussion around indentityresolution at the datawarehouse level. Essentially creating the mythical 360 view of the customer. Except this isn’t a new thing. Syncari has been doing this for the last few years. Skip the headaches and costs of managing a data warehouse and connect your product data to Syncari or use the native Pendo.io integration (synapse). Beyond this, we have projects in the works to sync Zendesk, JIRA, our ERP, our CRM, our MAP and raw data imports directly into Syncari. Eventually we'll phase out the pervious reporting view platform and leverage the BI reporting in Syncari that's built on our synced and unified data. ### 11. Unlocking insights and productivity **Rating:** 5.0/5.0 stars **Reviewed by:** Kjeld W. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2023 **What do you like best about Syncari?** Syncari has allowed our RevOps team to better align our product's data to our revenue processes and systems. Without having to go through a lengthy engineering backlog, we can de-dupe, standardize, and unify product data to then pass to our revenue teams. Syncari's onboarding and support has been top-notch, and it feels like they really do listen to their customers when it comes to launching new improvements. **What do you dislike about Syncari?** The learning curve is steep. It took me a good amount of time to get comfortable with launching something on my own after onboarding. At times it seems like there's five different ways to solve something, and I end up finding one that works, but I'm not always sure if it's the best way. **What problems is Syncari solving and how is that benefiting you?** Syncari is allowing our RevOps teams to take greater ownership of our company's data to dedupe and standardize it, and then pass that clean data to any system used by the revenue department. With Syncari, our team is able to bypass a lengthy engineering queue for data requests and enhancements and make data pipelines that align best with our revenue process. We are able to easily unify our product data with our sales data to create single records of truth while also layering in product usage data to indicate potential for expansion. ### 12. game-changing tool for all of Revenue **Rating:** 5.0/5.0 stars **Reviewed by:** Tucker H. | VP of Revenue, Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2023 **What do you like best about Syncari?** It's got the horsepower we need. Tools often claim to have all the power, functionality, sophistication you could ever want. Syncari is the only revenue tool I've used that has actually delivered on that promise. Given the importance of our revenue data, ease of use is a nice to have (not that Syncari is hard to use) but the key is power, flexability, and reliability, and that's where Syncari shines. **What do you dislike about Syncari?** Syncari requires an individual dedicated to setting up and maintaining the tool (and someone who has the ability and time to ramp up on how to use it) but exactly what I would expect for a tool of it's functionality. **What problems is Syncari solving and how is that benefiting you?** Syncari cleans/standardizes/de-dupes all our most important data, and then puts that data anywhere we want (into salesforce, into hubspot, into slack, etc). ### 13. Break down data siloes and consolidate all your disparate systems! **Rating:** 5.0/5.0 stars **Reviewed by:** Alan Z. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2023 **What do you like best about Syncari?** Just how many integrations they have across systems to see all your data in one unified pane. Extremely strong CSM team to help implement Loved Syncari pipelines and workflows between database, CRM, and analytics tool. **What do you dislike about Syncari?** Not a 1-click installation but that's to be expected. Amazing CSM team so it wasn't a problem. **What problems is Syncari solving and how is that benefiting you?** We are getting to the point where we need to start combining data between CRM, customer engagement platform, and in-product data. Syncari makes it really seamlesss to unify the data together. It makes dashboarding easy, and automated workflows based on combined metadata a breeze. ### 14. Syncari: Revolutionizing Data Integration for Seamless Workflow Efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** Islin M. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2023 **What do you like best about Syncari?** My favorite thing about Syncari is the low-code solution for existing connectors. I enjoy creating the pipelines in table view. It's an amazing solution! **What do you dislike about Syncari?** Syncari needs to increase the number of connectors they have. Even though they have an SDK, I'm looking forward to the Workday connector! **What problems is Syncari solving and how is that benefiting you?** We integrated Slack, Stripe, and HubSpot for a client and it was a great experience! I am definitely more productive and Syncari replaces an engineering team. ### 15. Enablement Challenges but Excited for Future! **Rating:** 2.5/5.0 stars **Reviewed by:** Nate B. | Enterprise (> 1000 emp.) **Reviewed Date:** February 21, 2023 **What do you like best about Syncari?** I like that it allows us to create, manipulate, and automate data pushes to our core systems without relying on IT to build the code directly within them. **What do you dislike about Syncari?** While we are newer to Syncari, and haven't ironed out our internal ownership model just yet, the product seems a bit more complicated for non-IT users than anticipated. We are having challenges with enablement and understanding the ins and outs of it to be self-sufficient vs. currently being completely reliant on Syncari for to support managing and maintenance. **What problems is Syncari solving and how is that benefiting you?** Syncari has automated manual operational processes such as populating the parent account from D&B as well as territory values based on the territory assigned in territory management. **Official Response from Austin Gardner:** > Hello Nate, thanks for your feedback! We’re sorry you have had some challenges navigating the platform. We value our partnership with your team very much, and of course my team and I are here as a resource to help bridge that gap. We work hard to create a smooth onboarding experience to Syncari’s unique and powerful platform, and to enable our customers throughout their journey. While we’ve made several improvements to usability and documentation recently, we are continuing to make investments in these areas. Here are a few things we’re actively working on: - Syncari Academy: on-demand training materials for new users (you can find this at https://academy.syncari.com) - Syncari Support Docs: technical resources to clarify how specific features and functions work (you can find this at https://support.syncari.com) - Monthly office hours: these are open sessions that are designed for customers to bring their own questions and use cases to our Syncari experts to advise and consult with you - Syncari CDA Community: new Slack group and weekly programming to share and learn best practices together - Ongoing usability upgrades: expanding our library of quick start templates, UI/UX enhancements, and adding versioning to pipelines are just a few of them Thank you for your partnership! - Austin Head of Customer Experience ### 16. Syncari is super responsive and helpful. **Rating:** 5.0/5.0 stars **Reviewed by:** Becky Ying Z. | Director of Finance and Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2023 **What do you like best about Syncari?** -The strong bridge function -Super patient and supportive tech support team -Easy-to-use interface **What do you dislike about Syncari?** Nothing yet. Everything is super helpful **What problems is Syncari solving and how is that benefiting you?** It helps to build up a bridge between our Reporting Database and Hubspot. This facilitates the automation we want to build up without dev resources. ### 17. Great way to consolidate your truth **Rating:** 4.5/5.0 stars **Reviewed by:** Eric P. | Advisor, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Syncari?** Syncari was a game-changer for us. When native integrations and third-party apps did not cut it, Syncaryi blew us out of the water. Fantastic support and implementation. **What do you dislike about Syncari?** The UI takes some getting used to. Once you understand it, it's best to keep using it so you don't forget. **What problems is Syncari solving and how is that benefiting you?** We needed a clear way connect Salesforce with Jira...to allow Product/R&D to communicate with sales on issues and new product features. With Syncari we now do that in real time. ### 18. Fully managed data orchestration **Rating:** 4.0/5.0 stars **Reviewed by:** Jason H. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2022 **What do you like best about Syncari?** The Syncari team is awesome to work with and the ability to create connectors with tools that don't have direct integrations you need, enables light ETL, etc. are game changers. **What do you dislike about Syncari?** When there's not already built connectors or functionality build out of net new can take a little time. However, that's understandable given that they're having to go build it. Just need to budget for that build time. **What problems is Syncari solving and how is that benefiting you?** The need to be able to move your data around, combine it, do light ETL functions with it, and make it visible through reporting and dashboards using their BI layer is incredible. ### 19. Amazing Support **Rating:** 5.0/5.0 stars **Reviewed by:** Honey F. | Sr Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2023 **What do you like best about Syncari?** The Syncari user interface is understandable for non-technical users. Syncari support is great! **What do you dislike about Syncari?** I'd like to see direct mapping details from the source to the destination and have the ability to export that direct mapping. **What problems is Syncari solving and how is that benefiting you?** We're using Syncari for software integration. ### 20. Incredible large scope of use cases to be solved with Syncari! **Rating:** 4.5/5.0 stars **Reviewed by:** Alejandro O. | Senior Solutions Architect, Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2023 **What do you like best about Syncari?** There is an extensive scope of use cases you can solve using Syncari, especially if more than one tool is involved in keeping data standardized and at the same level. **What do you dislike about Syncari?** As you can develop highly complex processes, understanding how the platform works can be hard at first glance. **What problems is Syncari solving and how is that benefiting you?** Lead creation from different webHooks while deduping them in case there were already existing records in our SFDC Org, searching in both Leads and Contacts objects. ### 21. Syncari gives me God Mode over our data! **Rating:** 5.0/5.0 stars **Reviewed by:** Chris T. | Member, Enterprise (> 1000 emp.) **Reviewed Date:** June 29, 2022 **What do you like best about Syncari?** Syncari allows us to connect disparate systems across the Marketing, Sales, Customer Success, and Operations Tech Stacks. But just connecting these systems is not the definition of success for us. We have to move, normalize, edit, change, and write this data across all these systems. We use Syncari like a Unified Data Platform (UDP) to be our tool to connect data across our enterprise systems. The main requirement in vetting Syncari was to ensure that operations professionals had to be able to build, manage, and maintain the platform. Therefore, it had to be headless, codeless, and simple to use. Syncari provides all these and the operations teams, not IT, successfully executes with Syncari. It allows us to move much faster, be more agile, and accomplish data projects with far more scope and reach. **What do you dislike about Syncari?** There is nothing major. One nit-picky dislike is the limited integration/synapse library. However, with some effort, my team was able to build custom synapses to connect platforms outside of the current synapse library. Since the size of the library grows each month/year, this is a minor gripe and will improve over time. **What problems is Syncari solving and how is that benefiting you?** We are using multiple Salesforce and Snowflake instances, Marketo, Gainsight, and other data usage platforms across our enterprise. Syncari provides the ability to connect, normalize, and sync data across these systems. Ultimately, we need to connect Marketing, Sales, Customer, and Usage data to allow the entire team to have a holistic view of our customer journey. We finally have a tool that we can use at scale to perform this function for our enterprise. ### 22. Best Path to a Single Source of Truth **Rating:** 5.0/5.0 stars **Reviewed by:** Sam B. | Sr Dir of Revenue Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2022 **What do you like best about Syncari?** The no-code platform is amazing. It has helped us bring valuable data to the fingertips of the users when and where they need it. We're too small a company to look at a code-based, expensive solution which would require full-time dedicated resources. **What do you dislike about Syncari?** The platform can do so much, it's tough to know where and how to start. Luckily the onboarding and customer success team can hand-hold throughout the process. Managed services has also been incredibly helpful in streamlining processes. **What problems is Syncari solving and how is that benefiting you?** We were able to take customer usage data from our primary business platform and get the data into Salesforce. With that data we created customer health scores. Those scores help us to predict upsell opportunities and get in front of potential churn. We also used the information to help refine our ICP to customers likely to renew/upsell, not just win the first deal. ### 23. Syncari Embed helps us deliver a better, faster CX **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 12, 2022 **What do you like best about Syncari?** Syncari Embed helps us keep our focus on what we do best (AI chat) while ensuring our end customers have access to best-in-class and self-configurable connectivity and data management, all from one branded Botco.ai user experience. **What do you dislike about Syncari?** Our clients are primarily in healthcare and work in very specific EHR systems. While Syncari is HIPAA compliant, they don’t yet have connectors built for some of these systems. For now, we’ll be using their SDK to bridge that gap. **What problems is Syncari solving and how is that benefiting you?** We’re using Syncari’s Embed offering to augment Botco.ai’s conversational AI platform with data management, sync and orchestration for our end customers. Now, leads, contacts, and insights generated from our AI-driven chat experiences can be automatically normalized, deduplicated and synced across any EHR, CRM or Ticketing System that our customers have. This accelerates product adoption and ultimately helps us deliver better customer experiences. ### 24. Game Changer for Keeping Data Reliable **Rating:** 5.0/5.0 stars **Reviewed by:** Nate R. | Sr. RevOps Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2022 **What do you like best about Syncari?** The no-code approach to setting up makes it simple to architect a centralized solution that can act as a way to keep your Single Source of Truth reliable and trustworthy. **What do you dislike about Syncari?** Only that I don't know enough! Once they start publishing more articles and guides on how to do more complex things, I will for sure be more inclined to double down on everything. **Recommendations to others considering Syncari:** Before you start, create the framework for your data and ensure to consider cross-functional needs. **What problems is Syncari solving and how is that benefiting you?** As a consultant, I am solving various problems that all relate to data. From data unification across a client's multitude of platforms to standardization and normalization of their data needs. I'm sure as I continue to expand my understanding of the robust capabilities, I will be leveraging for even larger problems. ### 25. Revenue Operations **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2022 **What do you like best about Syncari?** Syncari was critical in centralizing all of our revenue, customer and product data to allow us not only a unified data source but also the ability to automate across the customer journey in a single solution, ensuring we not only provided the best experience possible but also streamlined revenue activities but surfacing the right insights at the right time in the right place. **What do you dislike about Syncari?** Would like to see Syncari continue to expand their self-service documentation. They make up for this by having amazing support who is always available to answer questions and help out. **What problems is Syncari solving and how is that benefiting you?** Solving having multiple point solutions that don't talk to each other (requiring hacky integration that isn't scalable) Unification of customer data resulting in a true unified record across our revenue stack. Automation and workflow management from a single platform. Data management and normalization from a single system ensuring all systems are accurate and reflecting data standards. ### 26. All-purpose data mover **Rating:** 5.0/5.0 stars **Reviewed by:** Jeremy L. | Sales/Services Operations manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2022 **What do you like best about Syncari?** Versatility, it integrates well with other apps. **What do you dislike about Syncari?** Complex as the systems being integrated. **What problems is Syncari solving and how is that benefiting you?** We wanted to get data in and out of Salesforce. There are a lot of specific apps on the market to do just that, but we really wanted a tool that was a generalist and could connect a wide variety of systems with ease. Syncari did this for us. It allows our Support team to see sales and account information directly in Zendesk using the Organization fields, our Professional Services team manages their engagements with Asana and Harvest and we bring that data to Salesforce for a more complete view of the customer lifecycle. ### 27. A unique solution for cross-platform data unification **Rating:** 4.5/5.0 stars **Reviewed by:** Tal A. | Customer Success Operation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2022 **What do you like best about Syncari?** It allows to unify data from different sources. If you have multiple CRMs it sorts and matches the data between them automagically. It can also connect to external sources like Google Sheets, database, etc. **What do you dislike about Syncari?** The setup process can be quite tedious. It requires the admin to know what he is doing and to take decisions on any field separately. Also, if you don't filter your incoming records you may end up in overages pretty quickly. **Recommendations to others considering Syncari:** This is a great tool if you have multiple CRMs to sync together. It also a great solution for import data from sources like Snowflake Database or Google Sheets. **What problems is Syncari solving and how is that benefiting you?** We update data from snowflake into Salesforce CRM. It allows us full flexibility on what record to update, what fields, and in which cadence. The solution allows us to also update Zendesk organizations as well. ### 28. Data Unification! **Rating:** 4.5/5.0 stars **Reviewed by:** Eric W. | Director of Revenue Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** June 08, 2022 **What do you like best about Syncari?** Syncari has solved a huge problem for us. Syncing Salesforce and Jira so that GTM and Dev teams gan live in their respective systems while still sharing valuable prospect and customer information. **What do you dislike about Syncari?** The UI is a little difficult to navigate and not the most intuitive **What problems is Syncari solving and how is that benefiting you?** Connecting SFDC and Jira! ### 29. Great solution and wonderful team! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2022 **What do you like best about Syncari?** I like the visual representation of the data connections that make it easy to know where data is being passed and which direction. It's also very easy to map new fields within an existing object connection. If I have any issues, the Syncari team was great to get involved to help resolve. **What do you dislike about Syncari?** I wish that I could sync attachment data from one system to the next, but that may be a limitation of the systems that I'm connecting. I'm also not sure how to troubleshoot connections very well on my own, but as I mentioned, the Syncari team was very responsive and helpful. **Recommendations to others considering Syncari:** Just look at their list of pre-built connections and if the system you need is on there, you will likely have a good experience. **What problems is Syncari solving and how is that benefiting you?** We had a synapse built out for our software so that we could connect our customers quickly and easily to any of the available pre-built synapses like HubSpot, NetSuite, etc. It's been a massive benefit to our company as integrations with less common CRMs and other systems has been a difficult, manual project in the past. ### 30. The Syncari Product & Team Are Equally Awesome! **Rating:** 5.0/5.0 stars **Reviewed by:** Kyle F. | Member, Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2022 **What do you like best about Syncari?** Syncari is extremely robust and powerful. **What do you dislike about Syncari?** Syncari takes effort to learn and master. **What problems is Syncari solving and how is that benefiting you?** Integrations, data orchestration, automation. ### 31. Solve the elusive Record of Truth problem with a solution that scales **Rating:** 5.0/5.0 stars **Reviewed by:** Nat H. | Operations Manager, Customer Success, Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2022 **What do you like best about Syncari?** Syncari isn't just an integration platform; it's a holistic, scalable platform that unifies our tech stack's data, cleans the data, and automates processes **What do you dislike about Syncari?** I wish the integration/synapse library was more extensive, but that will improve over time **What problems is Syncari solving and how is that benefiting you?** First, we are trying to integrate NetSuite with Salesforce, but after that, we'll be using Syncari to unify data within HubSpot, Zendesk & Clarizen, along with automating processes between those systems. ### 32. Simple to use data management solution **Rating:** 5.0/5.0 stars **Reviewed by:** Pratik S. | Director of Global Sales Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2021 **What do you like best about Syncari?** Ability to create a master data model for critical tables, easy to use no code wrapper to manage rules and settings, auditability, visual interface, good customer support for ramp up. This was easy enough for a commercial team to setup. Significant assistance provided by Syncari on board team. **What do you dislike about Syncari?** Nothing really - just the fact that Syncari is a disruptive start up in a space dominated by large enterprise logos may require additional buy-in and extended POC trials with internal cross functional groups. **What problems is Syncari solving and how is that benefiting you?** We use multiple systems, so having a single place to define master data model without duplicate business rules that can then be propagated through different systems is helpful. Besides creating and managing master data model, i see use cases for data enrichment and lead routing using other services such as Zoominfo, Sales Intel etc as a plus. ### 33. Great product, even better company to partner with! **Rating:** 4.5/5.0 stars **Reviewed by:** Michael P. | Director, Sales Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2021 **What do you like best about Syncari?** Easy to configure and create workflows to help clean up and organize the data across different systems we use. Between Marketing and Sales, every other week we are finding new use cases we can solve using Syncari to try to improve our data overall. **What do you dislike about Syncari?** Nothing right now. They continue to roll out new features quickly and UX design continues to get better making it easier to navigate and create "pipelines" as they call it. **Recommendations to others considering Syncari:** Think big, start small. Find a couple of use cases to solve and you should be able to start getting value out of it within a couple of days, then grow from there. **What problems is Syncari solving and how is that benefiting you?** Initially, we were solving just basic standarization and normalization of data. Now we are using it to enrich our data and write the rules for each field as to where the enrichment comes from. We're also looking to see what other triggers and data flows we can make simpler using Syncari that we've historically had to customize in SFDC/Marketo to get done. ### 34. Great for no code Netsuite & Salesforce sync **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2021 **What do you like best about Syncari?** Our experience with Syncari's customer success team was extremely positive. We built the sync ourselves (Salesforce <--> Netsuite) with some assistance from their side. They helped us think through our business requirements abd were available whenever we had questions or issues configuring new processes or synapses. T **What do you dislike about Syncari?** The online documentation could be easier to find/search. There are some good videos available, but they are actively working to improve the documentation and build a community around the product to make it more self-serve. **What problems is Syncari solving and how is that benefiting you?** Syncari has allowed us to easily sync data and processes across order management, invoicing, accounts receivable and payment collection. This has massively improved our bookeeping/reconciliation processes, which used to take us upward of 2 weeks to complete on each transaction. We have eliminated accounting errors and delays from manual data entry/reporting and mapping accounts between systems. As a result we've cut our order to cash process downto just 4 days and working on the next iteration of automations to close that cycle further. ### 35. Syncs our tech stack contacts together **Rating:** 5.0/5.0 stars **Reviewed by:** DhungJoo "DJ" K. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2021 **What do you like best about Syncari?** It's great for syncing and updating data between systems. E.g. if a contact changes in your Airtable Syncari keeps it updated in Active Campaign. It's very robust and customizable. **What do you dislike about Syncari?** It's a bit heavy to set up. Need to dedicate weekly hour+ long sessions with a success manager to start implementing and learning how to use it. I'm used to Zapier and it's not a linear set up like setting up Zaps. That being said, the customer support is stellar. **Recommendations to others considering Syncari:** It's a great tool to keep your data synced between platforms. There are also other integrations you can add such as integrating Clearbit to enrich users **What problems is Syncari solving and how is that benefiting you?** Keeping data between tech platforms in sync ### 36. Must Have for growing organizations **Rating:** 5.0/5.0 stars **Reviewed by:** Tim J. | COO, Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2021 **What do you like best about Syncari?** Very robust platform that solves many different data challenges, great team, responsive, rapid innovation. Data-first approach/unified data model brings sanity to multi-system workflows and allows a strategic focus without a dedicated team / expense. Data Fitness Index provides an instant measurement of data health with in-line recommendations **What do you dislike about Syncari?** Not much, as with all infrastructure systems, some setup required but a great process to think about your ideal business structure that the system enables vs having to limit your strategy due to tool limitations. **What problems is Syncari solving and how is that benefiting you?** Data fidelity and consistency, data visualization and health, system tells you where you have issues without having to dig into reports yourself, making sure various SaaS applications are connected in the right way, without developer / IT resources being pulled in. ### 37. A must have for teams needing the same data in multiple applications **Rating:** 5.0/5.0 stars **Reviewed by:** Brendan R. | Venture Partner, Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2021 **What do you like best about Syncari?** Syncari gives us the tools we need, all in one place, to unify data from our core systems of record, improve data quality, and automate cross-system workflows from a no-code UI. We’re no longer beholden to IT or independent contractors to deliver on our operations roadmap, which really helps us move faster. I also like that the value we get from Syncari is cumulative. Every project builds on the one before it. The data policies and automations we create for one use case can be applied across related data in our next use case, potentially with an entirely different set of data sources. This gives us better control over our data today and the confidence to change with speed in the future. **What do you dislike about Syncari?** If you’re used to working with things like Zapier or Tray, you have to retrain your brain a bit to get productive with Syncari. And as a new company, they don’t have a catalog of training programs or a vibrant community yet. That being said, the customer success and support team is top-notch. **What problems is Syncari solving and how is that benefiting you?** The initial problem Syncari helped us solve was getting Jira and Salesforce in sync. With Syncari, we’re now automatically creating accounts in Jira the second an opportunity is closed won and approved, which has streamlined our onboarding process. Before Synacri, this was a 9-12 step manual process that sometimes took days to complete. We’ve also unified ticket data across Salesforce and Jira. Our account managers and AE’s are now using this unified data to better serve customers by providing proactive updates on feature requests, support requests and delivered fixes. Our next project is to bring product data into the Syncari, which, when combined with the data we already have from Salesforce and Jira, will give us unprecedented visibility into customer health. ### 38. Set it and forget it. **Rating:** 4.5/5.0 stars **Reviewed by:** Matt C. | VP Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2021 **What do you like best about Syncari?** This platform is incredibly robust. They've thought of so many automated use cases to help ops folks unify and normalize data across the ecosystem. Actions like deduplicating across your entire stack, converting leads in salesforce that should be contacts, or looking up incomplete or improperly formated information to normalize across the ecosystem. These are easy functions/transformations in theory but would be a lot of scripting to do internally. With Syncari, there's no code, just canvassing pipelines with transformations/actions and pushing "publish". Also, if there's a use case they haven't thought of their engineering team is lightning-fast to solution with you. The best part... once you set up a pipeline and various transformations/actions, it's pretty much set it and forget it. That pipeline runs in the background and you carry on about your day. It's big time savings, especially if you have a fragmented ops focus. **What do you dislike about Syncari?** With so many capabilities, there's a lack of documentation for everything so folks can self-serve, or revisit concepts from onboarding. But I know they are playing catch up because the product team has rolled out a lot with this platform. In the beginning, the platform is a bit esoteric but their support teams really spend the time to get you up to speed on how to build out pipelines. Once you've had a few rounds with onboarding and success, the practice becomes easy. **What problems is Syncari solving and how is that benefiting you?** We're a lean team and don't have dedicated ops personnel. We use syncari to automate processes that help unify and normalize data across our martech stack. Processes like deduplication, convert leads that should be contacts on certain accounts, and enrich/complete records where we have information gaps. This gives us a clean dataset for our GTM team to use in understanding intent, targeting, analysis, and uncovering trends. ### 39. Saves so much time and headache in the long run **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2021 **What do you like best about Syncari?** Ease of use and the data pipeline visuals. I've carried direct responsibility for ops across many systems for years and having an easy visual of the flows of data through systems has been so helpful. Data governance is a huge headache for just about every organization and understanding what is connected to what, and also in centralizing many of our processes is super helpful. (Particularly when I know everyone struggles to keep Ops documentation up to date.) The team is the absolute best! **What do you dislike about Syncari?** Initial implementation and having to build all the pipelines upfront is a bit of a drag but unavoidable. Would love if it could do some automated discovery of existing processes between systems or identify existing workflows. (That might be asking a bit much of any system though!) **What problems is Syncari solving and how is that benefiting you?** At a previous company, we ran into multiple issues with maxing out our API limits from Marketo-SFDC and all the custom engineering work needed to pull in data from our proprietary system into our Sales/Marketing stack. Projects were frequently deprioritized and often put on hold when we had to involve engineering and any change in the process often ended up breaking multiple workflows downstream. Which many teams did with out thought to how their changes in SFDC would affect other things. We added Syncari there to stop all the madness and mess of various integrations and API calls and overloading the system, so I knew that it would be a great tool to help build a scalable foundation as we added additional complexity to our marketing-sales-cs tech stacks at my new company. The data visualizations help save hours of troubleshooting or determining the downstream impact of changes. We are starting at my current company by setting up our enrichment flows there rather than having to add tons of logic over multiple processes and flows in other systems, which will make it a lot easier to update if/when we decide to switch tools or need to add complex logic. It has also given us a great overview of our data quality and some of the gaps there. The Syncari team has been so great to work with on our implementation, and have and the tool is really easy to use with the drag and drop. ### 40. Syncari helped us unify our data **Rating:** 5.0/5.0 stars **Reviewed by:** Jared R. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 21, 2021 **What do you like best about Syncari?** We had data in a few different places and through Syncari were able to solve our biggest challenge in unifying it. **What do you dislike about Syncari?** There was a hiccup in getting Clearbit set up that has been resolved. CS team was great in getting it done! **What problems is Syncari solving and how is that benefiting you?** We needed to get a unified view of our members - Syncari helped us do that. ### 41. Great dynmaic product and customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 18, 2021 **What do you like best about Syncari?** Multiple business use cases with great customer service. Proactively working with the team to recommend additional use cases, genuinely cared about our adoption and usage. **What do you dislike about Syncari?** Took a little time to fully implement, but was a complex implementation **What problems is Syncari solving and how is that benefiting you?** No major problems, ability to connect multiple data sources seamlessly ## Syncari Discussions - [What is Syncari used for?](https://www.g2.com/discussions/what-is-syncari-used-for) - 1 comment - [View Syncari pricing details and edition comparison](https://www.g2.com/products/syncari/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+11%3A39%3A03+-0500&secure%5Bsession_id%5D=c8c1d50b-6e52-4402-aabf-af5eb21ac412&secure%5Btoken%5D=7e29db4a1dbff7050455efb3375bb3d1d4c375cf99003242139b4021a137d6e1&format=llm_user) ## Syncari Features **Data Sourcing** - Data Enrichment - Expandability - Multiple Devices **Matching** - Priority Matching - Account Tiebreakers - Fuzzy Matching **Development ** - Real-Time Integration - Flow Designer - Pre-Built Connectors - Custom Connectors - Reusable connectors **Management** - Hierarchy Management - Reference Data Management - Data Lineage - Metadata Management **Revenue Sourcing and Forecasting** - Revenue History - Pipeline Management - Dashboard Analytics - Data Segmentation - Predictive Forecasting - Revenue Operations Cadence **Data** - Scalability **Data Management ** - Data Modeling - Auditing - Observability - Data mapping - Reporting **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Routing** - Match and Route - Multi-Objects - Territories - Working Hours **Management ** - Monitoring & Notification - Routing And Orchestration - Data Mapping - Data Transformation - API Management **Functionality ** - Multi-Domain - Match & Merge - Relationship Mapping - User Interface **Security** - Data Governance - Data Masking **CRM Data Enrichment** - Calendar Sync - Email Activity Capture - Conversation Intelligence - Marketing Leads - Contact Capture **Development** - Low-Code - Customization **Functionality** - Debugging - Workflow Automations - Notifications - API Integrations - Programmed trigger of data sync - Incremental data sync - Data audit **Platform Operations** - Service level Agreements - Audit Logs - Duplicate Match - Capping - Analytics - Integrations - Alerts & Notifications - AI Lead Matching & Routing **Security** - Data Encryption - Security Standards - Communication Protocol **Account Management** - Nonengaged Accounts - Account optimization - Historical Patterns - Rep Performance - Account Engagement - Historical Win/Loss Patterns **Security** - Authentication - Compliance **Security** - Security Compliance - Data Encryption **Functionality** - Identification - Correction - Normalization - Preventative Cleaning - Data Matching **Integration Options** - Data Virtualization - Managed File Transfers - Big Data Processing - EDI **Management** - Third-Party Apps - White Labelled - Workflow - Self-Service - Monitoring - Notification **Generative AI** - AI Text Generation **Agentic AI - Revenue Operations & Intelligence (RO&I)** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Management** - Reporting - Automation - Quality Audits - Dashboard - Governance **Deployment ** - Hybrid - Cloud to Cloud **Application Integration** - Third Party - Scalability - Workflow Automation - Connectivity **Generative AI** - AI Text Generation - AI Text Summarization ## Top Syncari Alternatives - [Boomi](https://www.g2.com/products/boomi/reviews) - 4.4/5.0 (436 reviews) - [Workato](https://www.g2.com/products/workato/reviews) - 4.7/5.0 (726 reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - 4.5/5.0 (554 reviews)