Best Customer Data Platforms (CDP) - Page 6
Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of the customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual. Marketing automation software, data warehouse software, and other platforms that store data can typically integrate with a CDP.
There are a few different types of CDPs to help businesses with varying use cases. A data CDP is the most common system of unified customer data to create a single consumer profile. A campaign CDP is used for campaign management, cross-channel, and multichannel marketing hubs. And an analytics CDP is strictly for the analysis of the type of data it holds.
To qualify for inclusion in the Customer Data Platforms (CDP) category, a product must:
Best Customer Data Platforms (CDP) At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Born in 1997 and headquartered in the UK, RedEye is an AI driven marketing automation provider that uses data, technology and people to empower UK based B2C brands to drive strategies that attract, en
- Retail
- Leisure, Travel & Tourism
- 40% Mid-Market
- 29% Small-Business
- Overview
- User Satisfaction
- Seller Details
Lemnisk's Customer Data Platform-led personalization and real-time marketing automation solution delivers superior customer experiences that result in increased conversions, retention, and growth for
- Insurance
- 50% Enterprise
- 30% Mid-Market
211 Twitter followers
- Overview
- User Satisfaction
- Seller Details
BlueConic, the leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer
- 47% Mid-Market
- 40% Enterprise
2,284 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Sweet Analytics, at the centre of all your data. Sweet connects with all the marketing platforms that you know and love and brings it all under one roof. Helping you understand customer retention and
- Retail
- 71% Small-Business
- 24% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Omeda is the only audience engagement platform built for organizations that rely on audience relationships to drive their business. With a suite of products combining customer data platforms (CDP), ma
- Publishing
- Media Production
- 53% Mid-Market
- 45% Small-Business
202 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Lytics is a premier customer data platform for Google Cloud customers and 100% Google Cloud-native CDP. Lytics CDP offers a composable and modern architecture that fits with and accelerates your clou
- Publishing
- Marketing and Advertising
- 58% Mid-Market
- 26% Enterprise
1,278 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Firsthive is an Intelligent Customer Data Platform that builds Unique Customer Identities by ingesting data from all sources of customer interactions & transactions such as ERP, CRM, Website, Soc
- Real Estate
- 46% Enterprise
- 46% Mid-Market
380 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Acquia Marketing Cloud seamlessly integrates with any third-party system and enables easy configuration of any business criteria directly into the platform. Built to be leveraged by all teams who need
- Information Technology and Services
- Computer Software
- 49% Small-Business
- 29% Mid-Market
45,093 Twitter followers
- Overview
- User Satisfaction
- Seller Details
SeekWell is the easiest way to sync your customer data between your data warehouse and the operational apps you use every day in customer success, sales, and marketing, with the SQL you already know.
- 38% Enterprise
- 31% Small-Business
210 Twitter followers
- Overview
- User Satisfaction
- Seller Details
RevSetter is a cutting-edge CS and revenue platform built on a unique data model and insights engine to super-charge customer success, account management, and revenue teams across the globe. RevSetter
- Computer Games
- 92% Small-Business
- 8% Mid-Market
- Overview
- User Satisfaction
- Seller Details
BambooBox helps growth marketing teams drive revenue across the GTM motions viz. aquisition, cross-sell and upsell. The platform has 4 building blocks: 1. A powerful CDP Engine Ingest, cleanse, orga
- Information Technology and Services
- Computer Software
- 62% Enterprise
- 24% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Convertr is the enterprise data integrity layer that ensures clean, compliant, and complete data flows across systems and teams to support AI-readiness. Global leaders like Microsoft, Oracle, Amazon,
- Marketing and Advertising
- 44% Enterprise
- 39% Mid-Market
797 Twitter followers
- Overview
- User Satisfaction
- Seller Details
The Hive Marketing Cloud is a Customer Insight and Engagement Platform that encompasses a Customer Data Platform (CDP), powered by the Hive Keychain (customer identity resolution), analysis and insigh
- 40% Mid-Market
- 40% Small-Business
243 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
MessageGears is a warehouse-native data activation and engagement platform built for scale. We empower brands to leverage their entire enterprise dataset for seamless communication across multiple cha
- Computer Software
- Marketing and Advertising
- 56% Mid-Market
- 25% Small-Business
2,656 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Optimizely One is a digital experience platform, helping marketing and product teams accelerate digital growth. Powering the entire marketing and digital lifecycle—from planning to analysis and everyt
- Computer Software
- 40% Mid-Market
- 31% Enterprise
28,850 Twitter followers
