Sweet Analytics Reviews & Product Details

As a partner of Sweet Analytics, we use it for relevant clients to monitor key KPIs such as LTV, CAC, ROAS and cohort analysis. This allows our clients to have confidence in their investment decisions and understand which levers are available for growth.

The growth model tool is also excellent for sense checking growth ambitions and allows clients to understand the effort required from their owned marketing, as well as paid and earned media channels to increase lapsed or past year cohort sales, to meet the growth goal.

The tool allows us to identify overreliance on particular channels for growth and suggest strategies to future proof growth.

Setting up is so easy and quick. Integrating with ad platforms takes minutes and more API connections are being added all the time, getting as close to a single customer view as any other tool, and for a very competitive price. Review collected by and hosted on G2.com.

Sometimes data blindness can be an issue and there are a lot of dashboards of data in this tool if you don't know what you are looking at.

Sweet provide loads of free training sessions so I'd recommend users utilise those and also work with a partner who can use the tool to enhance paid media targeting and campaigns. Review collected by and hosted on G2.com.

Sweet has all the KPI's you need in one place and includes every channel including direct mail which is relevant for more and more ecommerce companies wanting to grow. As an agency the portal to switch between clients easily is great with only a single login. Review collected by and hosted on G2.com.

From our perspective there aren't any downsides....apart from we need more time to use it! Review collected by and hosted on G2.com.

The team are excellent, we use them as a consultancy as well as a SAAS platform and their insights are invaluable. The platform itself is incredible value for money, delivering insights that I have seen costs 10x more than Sweet charge. We really understand the customer metrics that are supporting our growth, and the metrics that are holding us back, allowing us to hyper focus on the areas that are most important. Review collected by and hosted on G2.com.

Not much! It's really hard to pick faul when you're getting this much functionality out of the box. Review collected by and hosted on G2.com.

Sweet provides us with valuable customer and forecasting data. We can plan and refine all of our marketing activity, using our data in Sweet and analysing it in Sweet. There Account Managers and team are extremely responsive to all client queries. Review collected by and hosted on G2.com.

We have not found any issues with Sweet. Review collected by and hosted on G2.com.

The Quick dashboards to look at Marketing spend and return is excellent - as well as the product report seeing where you are against plan. Review collected by and hosted on G2.com.

Sometimes I run into confusion as to where to find things, but the customer service team is the best and resolves it very quickly. Review collected by and hosted on G2.com.

Very detailed customer segmentation allows for in-depth analysis of many cohorts of customers. Customer support are quick and helpful, and the app is generally insightful and provides fairly clear wins and losses within your business to allow focus in the right areas Review collected by and hosted on G2.com.

Some things can take a while to set up including costs etc, and I personally find the RFM segments to be confusingly named, but that's pretty muchit Review collected by and hosted on G2.com.

Sweet is really simple to use, and allows me to access key data with ease. Rather than having to sift through multiple reports and multiple platforms, I have everything I need in one place. The team are also great and really helpful. Review collected by and hosted on G2.com.

There are occassionally a few pages that are slow to load, but no major platform problems. Review collected by and hosted on G2.com.

Sweet Analytics gives a brilliant overview of all aspects of the business. It brings together all our key metrics and allows us to track daily progress and sales in real time so we can respond accordingly. Customer support is brilliant too. Review collected by and hosted on G2.com.

It would be great if the growth model was incorporated somewhere in the dashboard. I think this is in development stages so looking forward to it going live. Review collected by and hosted on G2.com.

I appreciate the way Sweet Analytics splits metrics between new and existing customers—this is insightful for our business. The Growth model looks promising and is likely to become a part of our internal reporting in the future. Additionally, the support team is very responsive, providing clear explanations on how to utilise the platform effectively. Review collected by and hosted on G2.com.

It was surprising to find that the Growth model isn't yet integrated into the platform and requires manual data entry from the portal. However, I understand that integrating this feature is part of their future plans, which should improve the overall user experience. Review collected by and hosted on G2.com.

I like how it breaks down customers in to different groups so that we can see who we need to work on trying to turn into repeat customers and the value we could be missing out on by not being proactive. The Woocommerce integration was super easy. I also like the montly check-ins with Sweet to help support us in our goals. Review collected by and hosted on G2.com.

For our current use case, it feels like we could be benefitting more if more orders where processed through the website instead of offline. Review collected by and hosted on G2.com.