# Sweet Analytics Reviews **Vendor:** Sweet Analytics **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.7/5.0 **Total Reviews:** 17 ## About Sweet Analytics Sweet Analytics, at the centre of all your data. Sweet connects with all the marketing platforms that you know and love and brings it all under one roof. Helping you understand customer retention and acquisition to drive your business forward. What we do... Customer Data To understand your customers you first need to understand all their interactions. Armed with a deep understanding of each of our customers, Sweet Analytics can help you to reach them more effectively with our unique personalisation tools. Single Customer View At the heart of Sweet Analytics is one of the most advanced Single Customer Views in the market. Using all available integrations we build a complete customer profile for all interactions with your brand, which are made readily available through our dashboards. Sweet Tracker™ Our proprietary technology allows us to unify browsing behaviour with Single Customer View, providing impartial attribution and linking sales to web interactions. With the ability of real-time interventions and cross-device tracking we can deliver personalised customer journeys. Attribution Tackling the Holy Grail of marketing Sweet provides the single point of truth between the reality of sales and the mendacity of marketing platforms. Helping you more accurately judge the ROI of your marketing investment. ## Sweet Analytics Pros & Cons **What users like:** - Users value the **easy and quick overview** of business performance and insightful customer analytics from Sweet Analytics. (1 reviews) - Users appreciate the **easy and quick overview of business performance** provided by Sweet Analytics, enhancing marketing insights and customer analysis. (1 reviews) - Users appreciate the **quick overview of business performance** from Sweet Analytics, enhancing marketing insights and customer analysis. (1 reviews) - Users value the **analytics expertise** of Sweet Analytics, enabling quick insights into business performance and customer behavior. (1 reviews) - Users value the **customer engagement insights** from Sweet Analytics, enhancing their understanding of customer behavior and business performance. (1 reviews) - Customer Insights (1 reviews) - Data Clarity (1 reviews) - Ease of Use (1 reviews) - Ecommerce Integration (1 reviews) - Features Variety (1 reviews) **What users dislike:** - Users report **bug issues** in Sweet Analytics, citing inaccuracies in reporting and inconsistent refund tracking compared to Shopify. (1 reviews) - Users report **data inaccuracy** in Sweet Analytics, noting discrepancies with Shopify and missed refunds. (1 reviews) - Users report **data inconsistency** in Sweet Analytics, noting discrepancies in reporting compared to Shopify. (1 reviews) - Users report **inaccurate reporting** in Sweet Analytics, particularly discrepancies with Shopify numbers and missed refunds. (1 reviews) - Users report **inaccuracy in reporting** with Sweet Analytics, noting discrepancies in numbers compared to Shopify. (1 reviews) - Inaccurate Reporting (1 reviews) - Inadequate Reporting (1 reviews) - Users find it challenging due to a **lack of information** , making navigation of Sweet Analytics cumbersome without proper guidance. (1 reviews) - Software Bugs (1 reviews) ## Sweet Analytics Reviews ### 1. Streamlined Metrics with Some Reporting Hiccups **Rating:** 4.5/5.0 stars **Reviewed by:** Lisa K. | Head of Ecommerce & Digital Marketing, Apparel & Fashion, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2026 **What do you like best about Sweet Analytics?** I love how Sweet Analytics gives an easy and quick overview of business performance. It's really helpful in providing streamlined marketing insights, overall revenue, and customer analysis for both our e-commerce and retail business. I especially love the customer insights that give us a snapshot of our best customers, warn us about at-risk ones, and offer an easy overview of lifetime value, average order value, and purchase frequency. **What do you dislike about Sweet Analytics?** Some of the reporting in Sweet Analytics isn't accurate and has different numbers compared to Shopify. Refunds don't always seem to be picked up. **What problems is Sweet Analytics solving and how is that benefiting you?** I use Sweet Analytics for reporting my ecommerce and retail business, streamlining marketing insights, and revenue analysis. It combines all KPIs into one dashboard, giving an easy and quick overview of business performance and customer insights. ### 2. See the wood through the trees and make faster investment decisions for profitable growth **Rating:** 5.0/5.0 stars **Reviewed by:** Stacey W. | Chief Operating Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2024 **What do you like best about Sweet Analytics?** As a partner of Sweet Analytics, we use it for relevant clients to monitor key KPIs such as LTV, CAC, ROAS and cohort analysis. This allows our clients to have confidence in their investment decisions and understand which levers are available for growth. The growth model tool is also excellent for sense checking growth ambitions and allows clients to understand the effort required from their owned marketing, as well as paid and earned media channels to increase lapsed or past year cohort sales, to meet the growth goal. The tool allows us to identify overreliance on particular channels for growth and suggest strategies to future proof growth. Setting up is so easy and quick. Integrating with ad platforms takes minutes and more API connections are being added all the time, getting as close to a single customer view as any other tool, and for a very competitive price. **What do you dislike about Sweet Analytics?** Sometimes data blindness can be an issue and there are a lot of dashboards of data in this tool if you don't know what you are looking at. Sweet provide loads of free training sessions so I'd recommend users utilise those and also work with a partner who can use the tool to enhance paid media targeting and campaigns. **What problems is Sweet Analytics solving and how is that benefiting you?** Sweet's audience builder tool means that as an agency, we can stack conditions and create granular or broad audiences for targeting / campaign purposes. It saves time and GDPR headaches as no customer data is transferred out of the tool - it is all linked via the API connections straight into the adplatforms. It also gives us a sense check on the client's source of truth. So often agencies blindly quote ad platform metrics but this isn't what the client is seeing in the back end, so we are able to monitor key performance KPIs like CAC and LTV as well as ROAS in platform and overall site. ### 3. An amazing platform for both agencies and ecommerce companies **Rating:** 5.0/5.0 stars **Reviewed by:** Adrian S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2024 **What do you like best about Sweet Analytics?** Sweet has all the KPI's you need in one place and includes every channel including direct mail which is relevant for more and more ecommerce companies wanting to grow. As an agency the portal to switch between clients easily is great with only a single login. **What do you dislike about Sweet Analytics?** From our perspective there aren't any downsides....apart from we need more time to use it! **What problems is Sweet Analytics solving and how is that benefiting you?** Sweet helps us understand what KPI's are driving a business forward and which ones are holding it back. Unless you understand how many customers you need to retain and recruit and how much they are costing you within each marketing channel then you don't know where to spend your marketing budget to achieve your business objectives. ### 4. A cost effective way to understand your customer metrics and how to scale your business **Rating:** 5.0/5.0 stars **Reviewed by:** Shaun L. | Global Head of Ecommerce, Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2024 **What do you like best about Sweet Analytics?** The team are excellent, we use them as a consultancy as well as a SAAS platform and their insights are invaluable. The platform itself is incredible value for money, delivering insights that I have seen costs 10x more than Sweet charge. We really understand the customer metrics that are supporting our growth, and the metrics that are holding us back, allowing us to hyper focus on the areas that are most important. **What do you dislike about Sweet Analytics?** Not much! It's really hard to pick faul when you're getting this much functionality out of the box. **What problems is Sweet Analytics solving and how is that benefiting you?** Sweet allows us to understand our customer metrics at a really granular level, but in a way that's easy to understand and report to others in the business. ### 5. Sweet is part of our marketing team **Rating:** 5.0/5.0 stars **Reviewed by:** Tina H. | Head Of Ecommerce, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2024 **What do you like best about Sweet Analytics?** Sweet provides us with valuable customer and forecasting data. We can plan and refine all of our marketing activity, using our data in Sweet and analysing it in Sweet. There Account Managers and team are extremely responsive to all client queries. **What do you dislike about Sweet Analytics?** We have not found any issues with Sweet. **What problems is Sweet Analytics solving and how is that benefiting you?** Sweet helps us to understand how and when to target our customers. Also to understand their purchasing habits as well as RFM metrics plus more. It also enables us to segment customers and provide in-depth customer analysis. Sweet also provides marketing channel analysis too. ### 6. Excellent Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Tamasine G. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Sweet Analytics?** The Quick dashboards to look at Marketing spend and return is excellent - as well as the product report seeing where you are against plan. **What do you dislike about Sweet Analytics?** Sometimes I run into confusion as to where to find things, but the customer service team is the best and resolves it very quickly. **What problems is Sweet Analytics solving and how is that benefiting you?** Helping understand what is happening in our digital marketing effords to see our returns - Sweet makes it really clear. Also the balance between new and returning customers - Sweet pulls this information about and all analytics against each profile very easily. ### 7. In-depth analytics, segmentation and forecasting **Rating:** 5.0/5.0 stars **Reviewed by:** Dom W. | E-Commerce Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Sweet Analytics?** Very detailed customer segmentation allows for in-depth analysis of many cohorts of customers. Customer support are quick and helpful, and the app is generally insightful and provides fairly clear wins and losses within your business to allow focus in the right areas **What do you dislike about Sweet Analytics?** Some things can take a while to set up including costs etc, and I personally find the RFM segments to be confusingly named, but that's pretty muchit **What problems is Sweet Analytics solving and how is that benefiting you?** Detailed analysis of new and returning customers, AOV split across many segments, forecasting ### 8. Fantastic time saver **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2024 **What do you like best about Sweet Analytics?** Sweet is really simple to use, and allows me to access key data with ease. Rather than having to sift through multiple reports and multiple platforms, I have everything I need in one place. The team are also great and really helpful. **What do you dislike about Sweet Analytics?** There are occassionally a few pages that are slow to load, but no major platform problems. **What problems is Sweet Analytics solving and how is that benefiting you?** Sweet allows us to access all the key data we need to make business decisions, in one simple easy to understand platform. ### 9. Super valuable resource for e-commerce businesses! **Rating:** 5.0/5.0 stars **Reviewed by:** Jen O. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Sweet Analytics?** Sweet Analytics gives a brilliant overview of all aspects of the business. It brings together all our key metrics and allows us to track daily progress and sales in real time so we can respond accordingly. Customer support is brilliant too. **What do you dislike about Sweet Analytics?** It would be great if the growth model was incorporated somewhere in the dashboard. I think this is in development stages so looking forward to it going live. **What problems is Sweet Analytics solving and how is that benefiting you?** Sweet is allowing us to see an overview and comparison of ROAS across our different marketing channels. ### 10. Helpful Tool with Great Support and Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Sweet Analytics?** I appreciate the way Sweet Analytics splits metrics between new and existing customers—this is insightful for our business. The Growth model looks promising and is likely to become a part of our internal reporting in the future. Additionally, the support team is very responsive, providing clear explanations on how to utilise the platform effectively. **What do you dislike about Sweet Analytics?** It was surprising to find that the Growth model isn't yet integrated into the platform and requires manual data entry from the portal. However, I understand that integrating this feature is part of their future plans, which should improve the overall user experience. **What problems is Sweet Analytics solving and how is that benefiting you?** Deeper insights - expanding on an reframing metrics in a more useful way that benefits our business. ### 11. Helping Us Grow Sales By Growing Our Customer Base **Rating:** 5.0/5.0 stars **Reviewed by:** Bob U. | Data Analyst And Website Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Sweet Analytics?** I like how it breaks down customers in to different groups so that we can see who we need to work on trying to turn into repeat customers and the value we could be missing out on by not being proactive. The Woocommerce integration was super easy. I also like the montly check-ins with Sweet to help support us in our goals. **What do you dislike about Sweet Analytics?** For our current use case, it feels like we could be benefitting more if more orders where processed through the website instead of offline. **What problems is Sweet Analytics solving and how is that benefiting you?** Sweets allows us to stop concentrating on what products we should be selling but rather what customers we should be trying to engage with to grow overall orders. ### 12. Very useful compilation of data and responsive support **Rating:** 4.0/5.0 stars **Reviewed by:** Jo G. | Founder / Non Exec Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2024 **What do you like best about Sweet Analytics?** Their dashboard brings together data from a number of sources and provides one place to look at them together. They also have a responsive team and good webinars on interesting topics / ability to introduce you to experts. Growth modelling has been really interesting and helpful **What do you dislike about Sweet Analytics?** Data on products isn't as useful as the customer data. The attribution model has a lot in 'other' which isn't very helpful. **What problems is Sweet Analytics solving and how is that benefiting you?** Speed of data review Support on paid media Email support ### 13. Invaluable Business Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Sweet Analytics?** Sweet makes it really easy for us to see the business information that matters for our our ecommerce business. It integrates effortlessly and allows us a single view of what is going on across our multiple channels and different customer cohorts. We get invaluable insights through Sweet's analytics platform and utilise it daily. **What do you dislike about Sweet Analytics?** Nothing, I think it is fantastic and have no dislikes. **What problems is Sweet Analytics solving and how is that benefiting you?** visualisation of ecommerce data to better understand our business and customer lifecycle and journey. It helps us identify our weaknesses and strengths to keep us on track ### 14. Great time saver to get to key data analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2024 **What do you like best about Sweet Analytics?** It's user friendly, great support and very relevant to our brand. We particuarly like how easily we can segment our database, and be more thoughtful about our campaigns. Great for seeing results of our efforts! **What do you dislike about Sweet Analytics?** There are area's we don't use, but we can hide those if we want to. We perhaps are using to full potential but we are using more and more every month. **What problems is Sweet Analytics solving and how is that benefiting you?** Ease of understanding our key Matrics, time saving and getting to segents quickly. ### 15. Great product. Gives a 360 understanding of your business is performing and what is needed to grow. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Sweet Analytics?** Great product to give you a 360 understanding of how your business is performing and what is needed to grow. The program allows you to really dig deep to understand if your product prices are well positioned. If your ad spend brings a good ROI. **What do you dislike about Sweet Analytics?** I would say the interface is not the most intuitive. **What problems is Sweet Analytics solving and how is that benefiting you?** Integration of data and analysis of that combined data. ### 16. Insight at our finger tips! **Rating:** 3.5/5.0 stars **Reviewed by:** Lisa M. | Marketing and PR Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2024 **What do you like best about Sweet Analytics?** Easy to access numbers & helpful support. **What do you dislike about Sweet Analytics?** It would be good to be able able to adapt the automated email content. **What problems is Sweet Analytics solving and how is that benefiting you?** Tracking our ROI allows us to monitor our Google Spend closely and using the growth model to understand the CPA. ### 17. Great insights - super helpful team! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Sweet Analytics?** I love the interactivness of the software and how easily you can review your customer data and cohorts. **What do you dislike about Sweet Analytics?** Sometimes it can feel overwhelming to find all the information required **What problems is Sweet Analytics solving and how is that benefiting you?** Customer insights - [View Sweet Analytics pricing details and edition comparison](https://www.g2.com/products/sweet-analytics/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+08%3A42%3A18+-0500&secure%5Bsession_id%5D=93fddeea-4588-4d4e-ab0e-7bf3095f0051&secure%5Btoken%5D=98fb463ed8e879d779fce7d3cfecea94ae79418aae5d73e530c3eea93f6737a0&format=llm_user) ## Sweet Analytics Features **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics - Predictive Analytics **Data Sourcing** - Data Enrichment - Expandability **Platform Basics** - Dynamic Segmentation - Journey Optimization **Development ** - Pre-built Connectors - Custom Connectors **Data Management** - Data Types - Consolidation - Cleansing - Validation - Correction **Data Management** - Consolidation - Data types - Correction - Cleansing - Validation **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Administration** - Data Storage - A/B Testing - Integrations **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Management ** - Reporting and Analytics - Data Mapping **Analytics** - Forecasting - KPIs - Dashboards - Integration **Analytics** - KPIs - Forecasting - Reports and Dashboards - Predictive analytics **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integration Options** - ERP Systems - Accounting Systems - CRM and Marketing Automation Systems - EDI **Mobile** - Mobile dashboard - Mobile application **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Platform Additional Functionality** - Cloud - On-Premise **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retail Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Integration ** - Marketplace - Retail POS - Other software **Generative AI** - AI Text Generation **Agentic AI - Retail Analytics** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Sweet Analytics Alternatives - [Triple Whale](https://www.g2.com/products/triple-whale/reviews) - 4.5/5.0 (476 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,301 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) - 4.5/5.0 (735 reviews)