# Omeda Reviews **Vendor:** Omeda **Category:** [Email Marketing Software](https://www.g2.com/categories/email-marketing) **Average Rating:** 4.5/5.0 **Total Reviews:** 49 ## About Omeda Omeda is the only audience engagement platform built for organizations that rely on audience relationships to drive their business. With a suite of products combining customer data platforms (CDP), marketing automation, and subscription management, Omeda enables publishers, associations, non-profits, and broadcast media businesses to unify and harness the power of first-party data from every channel to deliver new products and programs that engage audiences and advertisers — all from one platform. Omeda has over 40 years of experience in audience relationship management. We send over 5.5 billion emails annually, manage over 25,000 brands and products, and cleanse and manage millions of records for our clients. ## Omeda Reviews ### 1. Omeda is apart of my life everyday! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2021 **What do you like best about Omeda?** I use Omeda to host images for the eblasts I create for my company. And Omeda makes it incredibly easy to host images. If i've already hosted a particular image Omeda makes it easy to search for that image so I dont have to upload it again. **What do you dislike about Omeda?** I use omeda to host images for my company's eblasts and sometimes when I upload the image when it upload it doesnt show me the url so then i need to go below to the search bar and search for it. It must be a bug but it happens once and awhile but for as long as I've been using Omeda. **What problems is Omeda solving and how is that benefiting you?** We host are images through Omeda, and its so easy to find images ive already used and not have to upload again! ### 2. Oh Omeda, I tried to love you. And you spat in my face. **Rating:** 3.0/5.0 stars **Reviewed by:** Stephen O. | Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2023 **What do you like best about Omeda?** I like that Omeda will allow us to to send a PDF to print through their system, thus incorporating a Digital + Print offering which doesn't seem to be duplicated. **What do you dislike about Omeda?** The system is so clunky, expensive, and archaic that it begs the question: "Why are we paying this much and can something else do it better." I'd like updated UX, enhanced integration with systems other than through Zapier. A reasonable pricing model. **What problems is Omeda solving and how is that benefiting you?** Omeda solves a problem we have with automating email based on segmented lists and drawing from and managing a large database. It is a robust tool that most of our staff sincerely do not fully appreciate or understand. It is not intuitive. ### 3. Very educational **Rating:** 5.0/5.0 stars **Reviewed by:** Drew L. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2023 **What do you like best about Omeda?** Omeda has a great ability to integrate their data with their external partners and look forward to utilizing the Zapier integration in the near future. **What do you dislike about Omeda?** Would appreciate a more simplified reporting tool or native dashboard. **What problems is Omeda solving and how is that benefiting you?** Organizing our marketing email distribution and consolidation of the data in one location. ### 4. Efficient and versatile platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2023 **What do you like best about Omeda?** Omeda is incredibly efficient and is easy to navigate overall. Along with it being a great platform, our CSM is wonderful and is always making things happen if we need help with anything - including any last minute requests. **What do you dislike about Omeda?** Sometimes it takes a bit of time to load. **What problems is Omeda solving and how is that benefiting you?** Omeda makes it easy to reach our audience, whether we need to reach our full lists or more segmented lists. ### 5. Review from a daily “do-er” **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Omeda?** Integrations from every angle. Being able to target people from any kind of engagement or angle has been fantastic **What do you dislike about Omeda?** Not a fan of the query storing- I feel like it gets messy with our team redoing queries or duplicating without knowing. And being able to exclude more within a voyage would be nice **What problems is Omeda solving and how is that benefiting you?** Giving me easier ways to organize a full bodied marketing plan ### 6. Community of experts **Rating:** 4.5/5.0 stars **Reviewed by:** Joyce N. | Vice President Audience Development & Research, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2022 **What do you like best about Omeda?** The Omeda team is a group of experts within Omeda who understand the challenges of media and publishing. Plus, they create a community among their clients and we have opportunities to share our challenges and solutions. **What do you dislike about Omeda?** Lack of consistency/continuity in customer service. I wish we had a team of resources familiar with our products who would consistently work on our issues. While the ticket system is a necessary evil, there are times I would like to pick up the phone to talk through a problem rather than figure out how to explain it in writing. **What problems is Omeda solving and how is that benefiting you?** Growing our audience by converting anonymous website visitors into knowns. Accumulating behavioral data across multiple products. Providing insights for our editorial teams that results in better content for our audience; providing insights for our customers that creates unique value, enhances our relationships and generates revenue. ### 7. Omeda - A beautiful, challenging beast **Rating:** 3.5/5.0 stars **Reviewed by:** Emily L. | Marketing & Audience Development Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2022 **What do you like best about Omeda?** What I find more helpful when it comes to Omeda is having conferences and conversations like the ones here at OX5. I also find our CSM Andreja to be super helpful in moving our projects along the pipeline. **What do you dislike about Omeda?** With all the latest products and features that Omeda comes out with, it would be beneficial to have those explained to us by a CSM rather than a newsletter. I find it's helpful for those features to be spoken to us, instead of assuming we know of new enhancements. **What problems is Omeda solving and how is that benefiting you?** We are tackling the conversion of unknown to known traffic on our website with webhooks that are embedded in a CredSpark quiz. This is a problem that we have been trying to complete for some time. ### 8. Great Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Becky S. | Audience Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2022 **What do you like best about Omeda?** Omeda is highly user-friendly, and its customer service is excellent. We can combine all of our databases in one place and get the results that we need. I love being able to go in and get real-time data without having to do a ton of manual work. **What do you dislike about Omeda?** There are a few things that Omeda doesn't do that would make life easier for our company based on what we do and what we need. The good thing is that Omeda is always open to new ideas and finding ways to solve any issues. **What problems is Omeda solving and how is that benefiting you?** We are solving our clients' problems by using the data from Omeda. We can be proactive in solving clients' problems by utilizing the data and the many different marketing options Omeda has. ### 9. Omeda for Email Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Joanne S. | Director of Software Engineering, Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2022 **What do you like best about Omeda?** Omeda offers drag and drop email editor functionality that requires zero coding to personalize marketing emails. **What do you dislike about Omeda?** It offers all the tools that I require but it lacks video conferencing feature, which is acquired through integration. **What problems is Omeda solving and how is that benefiting you?** Sending high volume marketing emails. ### 10. I work with audience development and Omeda is a great tool **Rating:** 5.0/5.0 stars **Reviewed by:** Hannah C. | Audience Database Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2022 **What do you like best about Omeda?** The Audience Builder is a great tool that provides lots of ways to find out more about the audiences I need to build and who I need to target most. I like how easy the email builder is to use and deploy. **What do you dislike about Omeda?** We have a lot of duplicate records that seem hard to merge - that may be more my problem than Omeda's though. At times the system runs slowly and crashes while we're working which can be very frustrating. **What problems is Omeda solving and how is that benefiting you?** We are working on how best to keep people coming back and give us more info. There are lots of ways to accomplish tihis. ### 11. Great tools for tradional fulfillment and beyond **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2022 **What do you like best about Omeda?** Personal relationships are key. Cross-promotion from account managers as to what other clients are doing and how they are using Omeda tools is incredibly helpful for all all aspects of our business. **What do you dislike about Omeda?** I'm still not a fan of the overall Jira ticket system. Having an account rep who knows the ins and outs of our business was very useful; having to put in a Jira ticket for every problem we face is cumbersome due to the lack of specific historical knowledge of our brands. It almost feels like we have to over-explain or train the reps. On a positive note, looking up old tickets has been helpful. **What problems is Omeda solving and how is that benefiting you?** We are solving product fulfillment in the most efficient way. We currently benefit from the universal database but might expand a bit of that. I've enjoyed the relationship and look forward to continuing it. ### 12. Omeda is a powerful service that can do many things. **Rating:** 4.5/5.0 stars **Reviewed by:** Greg R. | Digital Projects Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2022 **What do you like best about Omeda?** Organize your subscription databases for print products, e-newsletters and websites and maintain opt-ins/opt-outs to your specifications. They also mail eblasts, website personalizations and email journeys to help monetize and increase your subscription database. They also have powerful search and sorting functions to help drill down into your database. **What do you dislike about Omeda?** Some of their systems are overcomplicated and can take a while to learn how to use them correctly. When we use their programers to create forms for us there can be many rounds of changes, and it often takes longer than it should. **What problems is Omeda solving and how is that benefiting you?** Having all of our subscription databases together allows us to learn more about our readers and how to serve them better. We have been able to connect and merge to our separate lists and learn more about what our readers like and respond to on different formats. ### 13. Very user friendly environment **Rating:** 5.0/5.0 stars **Reviewed by:** Barbara A. | Audience Development Manager - Team Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2022 **What do you like best about Omeda?** We love the fact that our multi-pub database is easy to query on many different levels. The Customer Search option is easy and displays all the necessary information broken down by publication and demos. The Odyssey is a wonderful function to promote our products. **What do you dislike about Omeda?** Form Builder and Data loader is a bit challenging. It would be nice to have a much user friendly way to set up forms. It would also be great to be able to load subscription files via Data Loader. **What problems is Omeda solving and how is that benefiting you?** Currently, we are working with Omeda on finding a solution to load our Canadian Post Office Return files . ### 14. Omeda Review 101 **Rating:** 3.5/5.0 stars **Reviewed by:** Maddi B. | Business Development Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2022 **What do you like best about Omeda?** The thing I like best about Omeda is the Audience Builder tool. I like all the different tools we can use to personalize queries and find the right audience we are aiming for. **What do you dislike about Omeda?** The thing I dislike about Omeda is how slow it is on some days. My projects often involve using Audience builder and sometimes it takes 5+ minutes to load one query. **What problems is Omeda solving and how is that benefiting you?** The problem I am solving with Omeda is finding the right audience to send our e-newsletters to. If the e-newsletters are not going to the right audience, then they are not doing their job and spreading important news. ### 15. Omeda allows you to fully leverage your first party data **Rating:** 5.0/5.0 stars **Reviewed by:** Dustin P. | Audience Development Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2022 **What do you like best about Omeda?** Omeda provides the support and the tools to maximize all of your crucial and valuable audience data. Working with Omeda is not only collaborative but also instructive. Partnering with Omeda gives me the confidence to know that we will always be prepared to take on any challenge that we may come across. **What do you dislike about Omeda?** Omeda is heavily focused on digital products, for good reason but we could benefit from more print minded solutions. **What problems is Omeda solving and how is that benefiting you?** How to best leverage our current audience data. The benefit is not only the technology but the people, because they truly do want to see you succeed. ### 16. Automated Marketing Made Eaasy **Rating:** 4.0/5.0 stars **Reviewed by:** Laura Z. | Business Development and Data Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2022 **What do you like best about Omeda?** My favorite part of Omeda is the oydssey capabilities. I love how many different options there are to engage with the audience and how low effort it is once a campaign is set up. We've seen great results and have really elevated our communication processes. **What do you dislike about Omeda?** My least favorite part about Omeda is audience builder only because I think training around it could be made easier. **What problems is Omeda solving and how is that benefiting you?** We are solving the problem of needing to manually email mass numbers of individuals. We have realized the odyssey allows us to reach out audience in a fraction of the amount of time. ### 17. Omeda has been a great client for us! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2022 **What do you like best about Omeda?** For us, the customer experience of working with the Omeda team has been great. Our rep, Whitney, has been so great with our team and helped us with anything that we were wanting to do with the platform. Even though we aren't always using all of the features that Omeda offers, we also really like the feature set and database components. **What do you dislike about Omeda?** Dragon Forms is probably the least helpful component, just because of the user interface and the difficulty of bringing forms from beginning to completion without extra help and development. **What problems is Omeda solving and how is that benefiting you?** We're continuing to solve problems around email engagement and trying to deepen our knowledge of our audience as we collect information from them. We're also just beginning to tap into the capabilities in the platform around personalizations and using user info to conditionally display information. ### 18. Phenomenal event hosted by the industry leaders **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick L. | Managing Director and Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2022 **What do you like best about Omeda?** We've been a partner of Omeda for almost three years and this is my second OX event. I'm amazed at the level of speakers, the production quality of the event, and the overall atmosphere of the event. There's equal parts emphasis on education for the industry and entertainment for their clients. Looking forward to next year! **What do you dislike about Omeda?** I would recommend expanding the success stories sessions with more metrics, data, and time for the individual speakers during that particular session. **What problems is Omeda solving and how is that benefiting you?** Customer revenue expansion, audience engagement, and the growth of new business units within CFE. ### 19. Solid audience database platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2022 **What do you like best about Omeda?** Audience builder is a really intuitive and user-friendly way to query within our database for engaged and niche demographics. The odyssey functionality is also similarly intuitive and easy to use with so many different options to select from. **What do you dislike about Omeda?** Form builder is a tough one to use and understand on one's own. The dragon forms seem quite finicky and not incredibly user friendly. Some things that pertain to demographics seem like they could feasibly be updated on the user's end, but we often have to go through Omeda support. **What problems is Omeda solving and how is that benefiting you?** Finding ways to further understand our audience and find better ways to track their engagement, segment them out into different targeted campaigns and better understand the areas where we can grow. ### 20. An all in one solution **Rating:** 4.5/5.0 stars **Reviewed by:** Matt D. | Associate Director Audience Development, Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2022 **What do you like best about Omeda?** I like that Omeda has a lot of tools in one package and is always striving to produce the best product. The Omeda team is like an extension of your own team and works collaboratively with you to achieve your goals. **What do you dislike about Omeda?** to be honest, we are a larger or the largest publisher, and at times the software can be slow and take time to load. Other than that, no complaints. **What problems is Omeda solving and how is that benefiting you?** solving audience engagement issues, qualified lead warming, newsletter deployment. ### 21. Fantastic customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Stuart M. | Senior Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2022 **What do you like best about Omeda?** The product has so many facets and uses it is sometimes difficult to remember all the things you can do. Our rep has always been fantastic at pointing us to the best tools to use in our campaigns to make us effective in our operations. The customer service from Omeda is world class. **What do you dislike about Omeda?** Some of the features are hidden from what would be a common sense workflow. **What problems is Omeda solving and how is that benefiting you?** Audience growth and acquisition. ### 22. Easy interface **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2022 **What do you like best about Omeda?** I like the tiered approach to creating the campaign in Email Builder. That the audience section is separate from the messaging section, and how easy it is to create these campaigns and assign queries. **What do you dislike about Omeda?** I think unscheduling a campaign is less intuitive - toggling to unschedule and then finding the right link that allows me to make changes to the campaign. **Recommendations to others considering Omeda:** Omeda stays current with the changing needs of email marketing, and the ease of using their platform is worth the transition. **What problems is Omeda solving and how is that benefiting you?** Although it's not the area I work in, I know being able to target different audiences is much easier than it was in our previous platform. ### 23. Omeda survey **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2022 **What do you like best about Omeda?** The paywall is very easy t use and very effective, It was easy to set up and easy to monitor and review the results.e **What do you dislike about Omeda?** It would be very helpful if the client success manager would come to us proactively with new ideas and features. Omeda has great features that we are not taking advantage of because we don't know about them. It would be so great to improve our tracking and targeting abilities but we have struggled with the audience builder. **What problems is Omeda solving and how is that benefiting you?** The greatest benefit is our paywall. We had declining subscriptions and saw dramatic increases as soon as we launched our paywall. ### 24. Omeda is a great ESP and CDP **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2022 **What do you like best about Omeda?** We get insights into our audience that we traditionally haven't had. I liken it to turning on the lights in the warehouse. You're able to quickly see areas for improvement, target in much more robust ways, and remain compliant to avoid GDPR /CASL violations. **What do you dislike about Omeda?** There will always be differences from one ESP to another, but Omeda allows for feature enhancement requests, which allows us to identify deficiencies and request new implementations. **What problems is Omeda solving and how is that benefiting you?** There are several areas of our business that we've seen improve since migrating to Omeda. We're able to build audience queries which target more specifically and increase our engagement. ### 25. A powerful platform that has it all **Rating:** 4.5/5.0 stars **Reviewed by:** Rob x. | Audience Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Omeda?** The platform is user-friendly. We are able to access information in real-time quickly. The team at Omeda is a strategic partner looking to help us solve our challenges and opportunities. **What do you dislike about Omeda?** Having to put every question or request into the ticketing system. **What problems is Omeda solving and how is that benefiting you?** Email automation. Re-engagement campaigns. Enhanced reporting. Re-targeting efforts. Lead gen. Consent managment. Subscription management. ### 26. Matt review **Rating:** 4.5/5.0 stars **Reviewed by:** Matthew W. | Publisher, Media Production, Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2022 **What do you like best about Omeda?** Omeda has helped us answer our clients needs by being flexible in the products we can deliver to key audiences. **What do you dislike about Omeda?** There is nothing i dislike about the product. In full disclosure, I utilize my co-worker's expertise and knowledge to create use cases. **What problems is Omeda solving and how is that benefiting you?** We have realized quick turn-around for specific content based campaigns for product creation and updates. ### 27. Great team, robust product **Rating:** 5.0/5.0 stars **Reviewed by:** Paul B. | Director of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2022 **What do you like best about Omeda?** Omeda has helped us drive revenue by leveraging our 1st party data. We plan to utilize that same data to help personalize content recommendations and user experiences. **What do you dislike about Omeda?** Form Builder could use some improvement. It takes a long time to build new forms. **What problems is Omeda solving and how is that benefiting you?** Personalization, newsletter deployment, list management, etc. ### 28. The concept of the platform is good, but the platform has many bugs that could be fixed. **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2022 **What do you like best about Omeda?** I like the concept of the platform. The interface has good design, and there are many interesting features within the product. **What do you dislike about Omeda?** Although the concept is good, the product is not responsive. It lags a lot. There is also the issue with email deliverability. Also, the support team does not resolve the problem usually. They usually go roundabout with the solution. They also take some time to respond. **What problems is Omeda solving and how is that benefiting you?** With omeda, we could easily query out the list of customers and adjust the customer data. ### 29. Outstanding Customer Service **Rating:** 3.5/5.0 stars **Reviewed by:** Matt R. | Data & Audience Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2021 **What do you like best about Omeda?** Omeda has some of the best customer service and resources around. Throughout our entire transition over to the Omeda platform, our reps were with us every step of the way. They have been invaluable in helping us get us up and running and have gone above and beyond whenever an issue has arisen. The platform and user interface are straightforward to use and understand. After the training sessions, all team members feel confident we can navigate and achieve our desired objectives. Erin Aguilar has been a true asset for us, and we are glad to have her working with us to achieve our KPI's. The reporting features have also been a step up from our last program. Having access to demographic reporting allows us to easily idnetify which groups of our audience relate to specific content. **What do you dislike about Omeda?** There are certain features that I wish were available for reporting. Sometimes the navigation and ease of use can be a bit difficult. **Recommendations to others considering Omeda:** If customer service is essential to you, then I can't recommend Omeda enough. Whenever I have a question or concern, our rep is quick to reply with helpful and insightful information. **What problems is Omeda solving and how is that benefiting you?** After our initial transition over, our most significant obstacle was getting our numbers back to where we originally had them prior to Omeda. Our rep has shown us examples and given us tips and tricks on utilizing the Omeda platform to reach these objectives. Before Omeda, we didn't have automation, personalization, or Olytics to help us reach our goals. We have learned these tools have been crucial to our marketing strategy and have helped us with lead generation, webinar promotion, and circulation renewal efforts. ### 30. Robust offerings and very user-friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Carolyn G. | Audience Development Mgr, Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2021 **What do you like best about Omeda?** Fast and easy to run counts/queries and pull lists. Email Builder is also very easy to use. Love all of the reporting options and additional insights we get through the CDP. Plus, our Client Success Manager is amazing, providing hands-on help and suggestions on ways to utilize various Omeda tools to better reach our goals. **What do you dislike about Omeda?** Form Builder tool is not as user-friendly as I would like, particularly when it comes to design elements. **Recommendations to others considering Omeda:** Be candid with the Client Success team regarding your objectives and pain points so they can recommend the best tools to meet your needs. **What problems is Omeda solving and how is that benefiting you?** Personalization has given us access to targeted website users and has been particularly helpful in growing event registrations. We’ve just scratched the surface in using everything the CDP has to offer, so I know there will be many more benefits to come. ### 31. Data Is Where It's At **Rating:** 5.0/5.0 stars **Reviewed by:** Ronda H. | VP Marketing and Audience Dev, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2022 **What do you like best about Omeda?** It's very helpful to have a CDP, ESP, Marketing Automation, Website tagging, and behavioral data under ONE roof! **What do you dislike about Omeda?** I dislike the query product based CDP logic. **What problems is Omeda solving and how is that benefiting you?** We are able to show off our first party data through slick reports! ### 32. Super Power **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2022 **What do you like best about Omeda?** The conference was exceptional. The information sessions were very valuable and allows us to improve our business. **What do you dislike about Omeda?** All was great. Wish there was additional time with the round tables and ask the experts sessions **What problems is Omeda solving and how is that benefiting you?** I don't consider them problems; only challenges and opportunities. My biggest KPI is figuring out a way to really connect the unknown to known in the sense that it recognizes immediately in the system and moves that record ### 33. Great insights into customer behavior **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2022 **What do you like best about Omeda?** Insights we can get on customer behavior, how we can tailor emails and pop-ups and everything to what they want or need. **What do you dislike about Omeda?** The user interface is pretty clunky and inelegant. Often things are less than intuitive. However, the customer success team is helpful in those instances **What problems is Omeda solving and how is that benefiting you?** We are creating customer journeys where we before had a "spaghetti at the wall" approach. We are personalizing much more. ### 34. Omeda Review **Rating:** 5.0/5.0 stars **Reviewed by:** vesna m. | director of audience, Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2022 **What do you like best about Omeda?** Forward thinking, great support, good out of the box thinking **What do you dislike about Omeda?** can't get product breakdown on segments easily **What problems is Omeda solving and how is that benefiting you?** integrating our full stack with Omeda has been a great experience ### 35. Omeda is a great strategic partner. **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole L. | Director of User Experience, Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2021 **What do you like best about Omeda?** I am always trying to think outside the box and regardless how far outside the box my idea is, I always have omeda's full support. **What do you dislike about Omeda?** I feel the interface could be more intuitive. **Recommendations to others considering Omeda:** I cannot say enough about the support team at Omeda. There has never been a time that I have needed something or wanted to try something new that someone has not done everything they could to help me achieve that goal. Omeda has been an absolute pleasure to work with. **What problems is Omeda solving and how is that benefiting you?** We are fulfilling all of our audience needs through omeda. There have been countless benefits. Flexibility and in depth analytics have been some of the most beneficial to us. ### 36. Sophisticated system, excellent client success staff **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** October 08, 2021 **What do you like best about Omeda?** By far the best customer service I receive of any vendor we currently work with. The Client Success team is engaged and takes time to learn your business. OMEDA regularly releases updates and new features, which keeps the system fresh and sophisticated in its offerings. Their marketing automation tool is user-friendly and constantly evolving to keep up with client feedback/needs. **What do you dislike about Omeda?** Not every module is the most intuitive. Depending on what parts of OMEDA you use, staff training can be required. **What problems is Omeda solving and how is that benefiting you?** Implementing marketing automation, along with better audience segmentation, has allowed us to execute more targeted campaigns regularly. As a result, we've seen several products increase engagement and can better report on success to the management team. ### 37. Omeda's capabilities are what we needed and more **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2021 **What do you like best about Omeda?** Email Builder is intuitive. It's easy to see the deployments I'm working on - whether I'm focusing on future email communications or looking at what is on deck for today. If I need to look back at a past deployment, I can access email reports from the same spot without going to another screen. Omeda has set us up for success by communicating well during and after our onboarding process. We appreciate having regular meetings with our client success manager - now more than two years into our relationship. **What do you dislike about Omeda?** As a very hands-on user, it sometimes seems inefficient to submit a support ticket for certain tasks. That said, the support team is quick to respond and address our requests. **What problems is Omeda solving and how is that benefiting you?** Our previous platform was without an automation option, so we are delighted to have this capability within Omeda for email campaigns. Additionally, we appreciate the functionality of the Personalization tool, which lets us address various subscriber segments on our websites with custom messaging. ### 38. Tremendously client focused **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2022 **What do you like best about Omeda?** Omeda has very knowledgeable professionals who deeply care about client success. **What do you dislike about Omeda?** Nothing! Omeda is awesome; they're a terrific partner. **What problems is Omeda solving and how is that benefiting you?** Omeda helps us grow! ### 39. Omeda has proved their worth~ **Rating:** 5.0/5.0 stars **Reviewed by:** Jacqueline I. | List Services Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2021 **What do you like best about Omeda?** Most of the tools in the platform can be managed in house and not reliant on Omeda's staff to facilitate **What do you dislike about Omeda?** Jira system process is a bit cumbersome but seems to be improving. **Recommendations to others considering Omeda:** The email services are stellar, and we do a ton of volume daily with very little to no technical difficulties. **What problems is Omeda solving and how is that benefiting you?** Real-time engagement with web traffic using the Personalization tool. Behavior tracking for target marketing. ### 40. Omeda takes your site to the next level **Rating:** 5.0/5.0 stars **Reviewed by:** Mike R. | Senior Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2021 **What do you like best about Omeda?** The friendly and helpful client support and learning and implementing all of the different features that helps us increase subscribers and learn more about our audience **What do you dislike about Omeda?** At first, it can be a bit complex, but the team is there to walk you through it so that it becomes simple and easy to use **What problems is Omeda solving and how is that benefiting you?** Turning our unknown and anonymous visitors into known subscribers. A benefit is getting to know our readers better ### 41. Omeda Is A Great Partner! **Rating:** 5.0/5.0 stars **Reviewed by:** Irene F. | Director Of Audience Development, Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2021 **What do you like best about Omeda?** The Omeda platform is extremely user-friendly and associates are knowledgeable and helpful in helping us maximize our data. **What do you dislike about Omeda?** I wish I had more time to explore all of the programs they have available. **What problems is Omeda solving and how is that benefiting you?** Omeda is helping us to automate our email marketing, data mine our websites and create meaningful reports and stats. ### 42. Positive experience all around **Rating:** 4.5/5.0 stars **Reviewed by:** Wayne W. | VP Digital & Creative, Small-Business (50 or fewer emp.) **Reviewed Date:** July 12, 2021 **What do you like best about Omeda?** Their experienced staff with the ability to understand our use cases and needs which empower us to accomplish our strategic goals. **What do you dislike about Omeda?** I would appreciate more API calls to more easily access data with less need to process the data on retrieval. **What problems is Omeda solving and how is that benefiting you?** Email automation. Auto-renewal processing. Activating audieneces. Enhanced reporting. ### 43. Omeda Review **Rating:** 5.0/5.0 stars **Reviewed by:** Pam V. | Circulation Director, Small-Business (50 or fewer emp.) **Reviewed Date:** July 12, 2021 **What do you like best about Omeda?** Quick, efficient customer service. Ease of working the system. **What do you dislike about Omeda?** Sometimes i don't like having to put every request through the Jira. **Recommendations to others considering Omeda:** Look into all the different options that Omeda offers **What problems is Omeda solving and how is that benefiting you?** Creating and maintaining the customer files. Ease of adding and deleting to these files ### 44. The platform provides all the functionality and feature sets we need. **Rating:** 4.5/5.0 stars **Reviewed by:** Jesus C. | D, Small-Business (50 or fewer emp.) **Reviewed Date:** July 12, 2021 **What do you like best about Omeda?** Their customer success managers truly work to help us succeed. **What do you dislike about Omeda?** The user interface can be slow at times. **What problems is Omeda solving and how is that benefiting you?** We are in the early stages of monetizing content, and their payment and auto-renewal functions are helping us realize that goal. ### 45. Omeda Review **Rating:** 3.5/5.0 stars **Reviewed by:** Kamal C. | IT Purchase Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2021 **What do you like best about Omeda?** It is an excellent end-to-end solution. We can reach out to many clients. It is good in easily keeping all the client details. **What do you dislike about Omeda?** The UI can be better. Image storage option can be better. **Recommendations to others considering Omeda:** I recommend for small business. **What problems is Omeda solving and how is that benefiting you?** At our organization, we have subsidiary companies, so it is a good solution for a different sector. ### 46. Communication Improved by Omeda **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2021 **What do you like best about Omeda?** reliability, updates and related help articles **What do you dislike about Omeda?** Maintenance is not always at the best time but that 's fine. **What problems is Omeda solving and how is that benefiting you?** Seeing frequent metrics helps determine content value. ### 47. Pretty Decent **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2021 **What do you like best about Omeda?** The analytics side of it as well as the query building, pretty solid **What do you dislike about Omeda?** Some of the things like form builder, etc could use a better UI and be more flexible in terms allowing more things to be done from a user's perspective rather than adapting **What problems is Omeda solving and how is that benefiting you?** Fetching a whole bunch of people just with the right keywords, a secure database amongst many ### 48. Very ease to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2021 **What do you like best about Omeda?** The help desk, the audience builder, ease of use **What do you dislike about Omeda?** Sometimes it runs very slow but picks up quickly **What problems is Omeda solving and how is that benefiting you?** Working on cleaning up the database of clients ### 49. Omeda is user friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2020 **What do you like best about Omeda?** it is best for scheduling html emails and very straight forward. I like how I am able to Identify the short and long term goals for our company and using tools that are contributing to our goals and where gaps and can operate and maximize the chosen solutions **What do you dislike about Omeda?** Text emails are extremely difficult to set up **Recommendations to others considering Omeda:** Do not use text solutions and ensure you double check your inputs, also The opportunity is often overlooked to go back and review content you have previously generated. the data tells the story. people were actually reading. **What problems is Omeda solving and how is that benefiting you?** Sending emails to company subscribers in a timely fashion. So scheduling and thinking ahead of time when sending emails ## Omeda Discussions - [What is Omeda used for?](https://www.g2.com/discussions/what-is-omeda-used-for) - [View Omeda pricing details and edition comparison](https://www.g2.com/products/omeda/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+04%3A15%3A43+-0500&secure%5Bsession_id%5D=f5783375-81aa-43d4-90c0-1167ad1fe49f&secure%5Btoken%5D=896b8fac0471c1a439487635d279fd60f81eef2d167117dfdfa7ebbe76caa507&format=llm_user) ## Omeda Features **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses - Multi-user Account - Surveys **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Order Management** - Opportunities - Order History - Upsell & Cross-sell - Renewals **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Products & Plans** - Packages - Multi-part Deals - Plan Changes - Bundles **Pricing** - Standard Price - Discounts - Optimization **Revenue Management** - Automation - Consolidation - Adjustments - Billing Types **Reporting & Analytics** - A/B Testing - Basic Reporting **Integration** - Payments - Accounting - CRM & Sales **Agentic AI - Subscription Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - Social Media Integration - E-Commerce Integration ## Top Omeda Alternatives - [Sage Intacct](https://www.g2.com/products/sage-intacct/reviews) - 4.3/5.0 (3,841 reviews) - [Chargebee](https://www.g2.com/products/chargebee/reviews) - 4.4/5.0 (948 reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - 4.5/5.0 (554 reviews)