Hive Marketing Cloud Reviews & Product Details

The email editor is surprisingly simplistic, despite what it is capable of. It has a WYSIWYG editor that is easy to use and customise to create templates and automated email newsletters. You can personalise the experience of the recipient according to any data parameter that you hold, as well as setting complex automated journeys to achieve specific aims. The platform can provide an incredible amount of insight and your data cut anyway you need it. The overview dashboard is also nice and provides a top-level view including revenue and purchases. Review collected by and hosted on G2.com.

Admittedly, there's a learning curve when diving into the platform's capabilities, beyond the email editor. It took some time to truly grasp its full potential. However, the training was good as is the support team. If you are an analyst, it would be easy. I'm very non-technical. Review collected by and hosted on G2.com.

It allows us to segment all of our customers into focussed groups, and create detailed journeys to target them with personalised messaging. In my experience, this goes above and beyond what other email marketing companies offer. Review collected by and hosted on G2.com.

It can be difficult at first for a 'non-techy' person to understand and build complicated segments, but the Hive support team are always on hand to help with clear and detailed advice. Review collected by and hosted on G2.com.

The Hive support team is always there to assist for those of us whore nt very tech savvy. They make it easier to understand and create segments. Its a platform with features that our team truly enjoys. Review collected by and hosted on G2.com.

It restricts our ability to craft unique and personalized experiences for our customers. I feel that the platform benefit from integrating with marketing channels to expand our reach. Review collected by and hosted on G2.com.

The Hive system is fantastic and allows you to drill down and interrogate your data and also set up automated marketing campaigns based on this information. I really like a couple of the smaller things, such as being able to do a text search for data fields; thus making them easier to find! Plus the new inbuilt stock image library in the email editor has been an excellent addition! Review collected by and hosted on G2.com.

Hive can be quite complicated to use - especially when building custom fields. However, Hive put on an excellent training course which I found to be very helpful. The support team are also always on hand and are very quick to reply. Review collected by and hosted on G2.com.

There is so much to say as to what we like best about Hive Marketing Cloud. If I have to narrow it down it would be that Hive has powerful analytic tools allowing users to quickly create segments they can drop directly into a journey. Users can optimize each campaign through inclusion of control groups, A/B or multi-variate testing. Deliver message content to email, SMS, Telephone, Direct Mail, Social and Ad Technologies. Users can also build in pauses to allow customers to evaluate your offers or Hive can just listen until an action is completed. Hive will help simplify attribution by users having the ability to define selectable response stages across online and offline channels, and chain journeys together as customers move through their lifecycle. Review collected by and hosted on G2.com.

I would say users will find this a little overwhelming or complicated at first, however Hive delivers great tools to help users navigate through each step/process. Once users have the opportunity to work in the platform they soon realize how valuable it is. Review collected by and hosted on G2.com.

The ability to create bespoke personalised email journeys based on any data attribute and segmentation, and how we can efficiently track the campaign ROI whether the booking was via phone or online. Support is the best I have experienced. Review collected by and hosted on G2.com.

Nothing really. It does exactly what I expect. Review collected by and hosted on G2.com.

It is one stop shop for all marketing needs. Multi channel with cloud services. Review collected by and hosted on G2.com.

So far our team has loved the software. Single platform and great features. Review collected by and hosted on G2.com.

The ability to interrogate our single customer view data in detail ourselves and in great detail and then visualise it in different ways and then integrate this seamlessly into campaign journeys. Review collected by and hosted on G2.com.

Some data understanding is needed to get complex information. Complex counts/expressions and pivot tables can be tricky because of how tables are joined but this is true of most databases I think, not just Hive and is more about the users knowledge. Review collected by and hosted on G2.com.

The support i get from them has been second to none Review collected by and hosted on G2.com.

There isn't a lot to dislike really - Its quite difficult to initially get a grasp of but that's more down to me than anything else Review collected by and hosted on G2.com.

Ease of use. Intuitive. Enriched insights. Review collected by and hosted on G2.com.

There is nothing not to like. The platform delivers. Review collected by and hosted on G2.com.