Best Cross-Channel Advertising Software - Page 2

How Many Cross-Channel Advertising Software Products Does G2 Track?

Total Products under this Category: 254

Category Stats (Nov 2026)

  • Average Rating: 4.33/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Cape.io (+0.62%) - Among all products in this category, Cape.io recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Cross-Channel Advertising Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 13,700+ Authentic Reviews
  • 254+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Cross-Channel Advertising Software

G2 Grid® for Cross-Channel Advertising Software plotting products by satisfaction and market presence

Highlighted products: Bloomreach, StackAdapt, Adobe Real-Time CDP, LocaliQ, Facebook for Business, AdRoll, Vendasta AI Platform, and AdRoll ABM (Formerly RollWorks).

Underlying data: [Grid® JSON](https://www.g2.com/categories/cross-channel-advertising/grids.json?focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=stackadapt&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=localiq&focus%5B%5D=facebook-for-business&focus%5B%5D=adroll&focus%5B%5D=vendasta-ai-platform&focus%5B%5D=adroll-abm-formerly-rollworks)

FCC Ads Manager

Flipkart Ads Manager is a powerful Retail Media Suite that brings all advertising formats and attribution capabilities under one product. The tool is a wholesome combination of all advertising functions including rich media display, native catalog ads & search keyword targeting ( PLA & PCA format). Combine this with the powerful attribution funnel and the advanced audience manager for display ads and you have the complete retail media solution that can help you grow ad revenues and conversions by 5X or more!

Average Rating: 4.3/5.0

Total Reviews: 68

How Do G2 Users Rate FCC Ads Manager?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.5/10)
  • Ease of Use: 9.1/10 (Category avg: 8.4/10)
  • Quality of Support: 8.2/10 (Category avg: 8.7/10)
  • Ease of Admin: 8.3/10 (Category avg: 8.2/10)

Who Is the Company Behind FCC Ads Manager?

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Apparel & Fashion
  • Company Size: 48% Small, 45% Medium

What Are Recent G2 Reviews of FCC Ads Manager?

illumin

illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.

Average Rating: 4.3/5.0

Total Reviews: 169

How Do G2 Users Rate illumin?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.5/10)
  • Ease of Use: 8.1/10 (Category avg: 8.4/10)
  • Quality of Support: 9.1/10 (Category avg: 8.7/10)
  • Ease of Admin: 8.3/10 (Category avg: 8.2/10)

Who Is the Company Behind illumin?

  • Seller: illumin
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Toronto, CA
  • LinkedIn® Page: www.linkedin.com
    236 employees on LinkedIn®
  • Ownership: TSE:AT

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Automotive
  • Company Size: 58% Small, 30% Medium

What Do G2 Reviewers Say About illumin?

AI-generated summary from verified user reviews

Pros
  • Users find Illumin's platform to be incredibly user-friendly, making it easy to manage campaigns independently and effectively.
  • Users appreciate the precision and efficiency of illumin for optimizing campaigns and facilitating real-time analysis.
  • Users highlight the precision and efficiency of illumin's campaign management, enhancing their marketing strategies effectively.
  • Users commend the exceptional customer support from illumin, highlighting their proactive and responsive assistance throughout the partnership.
  • Users value the team's helpfulness, as support is consistently excellent throughout all stages of their experience.
Cons
  • Users experience poor reporting flexibility, often needing to export data for more detailed analysis and insights.
  • Users find the steep learning curve challenging, making it hard to feel comfortable with illumin quickly.
  • Users express concerns over limited reporting features, finding them hard to digest and somewhat fragmented.
  • Users find reporting limitations in Illumin, especially lacking flexibility and necessary filters for deeper analysis.
  • Users find reporting limitations frustrating, as they desire more customization and straightforward data access within Illumin.

What Are Recent G2 Reviews of illumin?

NT Technology

NT Technology is an independent programmatic advertising platform that helps brands and agencies worldwide connect with audiences across Display, Mobile, Video, Social, and Search. With transparent reporting, custom targeting, and creative capabilities powered by NT Lab — our in-house studio — you get full control over performance. From interactive rich media to AI-enhanced ad formats, NT helps you reach the right audience, in the right place, with the right message. Best for: brands, agencies, and marketers looking for high-impact programmatic solutions with global reach and creative flexibility.

Average Rating: 4.8/5.0

Total Reviews: 21

How Do G2 Users Rate NT Technology?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 8.5/10)
  • Ease of Use: 9.6/10 (Category avg: 8.4/10)
  • Quality of Support: 9.4/10 (Category avg: 8.7/10)
  • Ease of Admin: 8.3/10 (Category avg: 8.2/10)

Who Is the Company Behind NT Technology?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 63% Small, 38% Medium

What Do G2 Reviewers Say About NT Technology?

AI-generated summary from verified user reviews

Pros
  • Users value the exceptional algorithmic optimization of NT Technology, which drives high-quality traffic and maintains a competitive edge.
  • Users value the exceptional algorithmic optimization of NT Technology, ensuring high-quality traffic and competitive market advantage.
  • Users value the algorithmic optimization of NT Technology for delivering high-quality traffic and maintaining market competitiveness.
  • Users commend the exceptional support and analytics from NT Technology, enhancing campaign performance and insights.
  • Users value the creative capabilities of NT Technology, highlighting its exceptional stability and effective campaign optimization.
Cons
  • Users desire more real-time visualization features on the dashboard for improved reporting and user experience.
  • Users desire a broader library of reporting templates to enhance data visualization and reduce manual efforts.
  • Users desire a broader selection of limited templates to enhance automated reporting and streamline data visualization.
  • Users desire a wider range of automated reporting templates to enhance data visualization without manual intervention.
  • Users note the slow reporting but appreciate the team’s responsiveness and willingness to provide manual reports when needed.

What Are Recent G2 Reviews of NT Technology?

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Connect

CONNECT, powered by BRIDGE, makes digital advertising seamless, offering agencies, small businesses, media companies, and enterprises a powerful way to plan, build Data Safe℠ audiences, activate, and measure campaigns—all with no platform fees. Our solution lets you intuitively create custom consent-based, privacy-compliant PII audiences of real people for each campaign. Once your audience is created, launch campaigns across Email, Social Media, Display, CTV/OTT, and Audio, reaching people where they’re most engaged. Plus, you can choose between self-service or full-service campaign management options to fit your needs. Since each campaign starts with an audience of real people, reporting and attribution is very clear. Gain deep insights with visual reporting down to the person level, and track real impact with our free People Match™ solution, linking actual conversions and sales to the real people in your audience. Platform Highlights Include: Data Safe℠: We prioritize compliance, data accuracy, and privacy by updating real people’s profiles monthly, ensuring brand safety, peace of mind, better performance, and fraud prevention. Over 15,000 Segments: Build custom audiences with our data safe attributes, ranging from Automotive to Transactions to B2B. Transparent, People-Based Reporting: Our people-based reporting helps you focus on what really matters - the real people who see and engage with your campaigns. No cookies or random results, only real, verified people. Flexible Usage: Use Connect as a managed-service solution, run campaigns yourself, or integrate our audience data with your preferred DSP. White-label our solutions branded as your own and go to market effortlessly with our powerful, first-party data-driven platform.

Average Rating: 4.8/5.0

Total Reviews: 27

How Do G2 Users Rate Connect?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 8.5/10)
  • Ease of Use: 8.8/10 (Category avg: 8.4/10)
  • Quality of Support: 9.7/10 (Category avg: 8.7/10)
  • Ease of Admin: 9.2/10 (Category avg: 8.2/10)

Who Is the Company Behind Connect?

  • Seller: Bridge
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Paramus, US
  • LinkedIn® Page: www.linkedin.com
    199 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Broadcast Media
  • Company Size: 52% Small, 22% Large

What Do G2 Reviewers Say About Connect?

AI-generated summary from verified user reviews

Pros
  • Users praise the fantastic ease of use of Connect, which simplifies daily operations and setup processes.
  • Users value the effective audience targeting of Connect, greatly enhancing the impact of their marketing campaigns.
  • Users appreciate the seamless and intuitive campaign management of Connect, streamlining workflows and enhancing marketing effectiveness.
  • Users praise the prompt and clear customer support of Connect, enhancing their overall experience and success.
  • Users highlight the easy setup process of Connect, making transitions and daily operations smooth and efficient.
Cons
  • Users find the lack of clarity in reports frustrating, complicating the ability to distinguish tactics and share results.
  • Users find the reporting process frustrating, wishing for automated, simple, and customizable reports for client sharing.
  • Users express frustration with reporting issues, finding report creation slow and challenging to share with clients.
  • Users find it challenging to build accurate audiences, requiring time-consuming efforts and better intuitive support.
  • Users find it challenging to effectively utilize audience targeting, often facing difficulties in building and pulling the right audiences.

What Are Recent G2 Reviews of Connect?

CAKE

CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. The company specializes in providing solutions for affiliate marketing, lead distribution, and ecommerce that create new revenue opportunities while ensuring data security and fostering profitable partnerships worldwide. Affiliate marketers waste valuable time on administrative tasks like providing performance reports to partners, sending campaign and creative assets, reconciling billing and paying partners, plus so much more. CAKE solves these challenges by enabling advertisers and affiliates to manage an entire performance marketing program in one platform.

Average Rating: 4.5/5.0

Total Reviews: 60

How Do G2 Users Rate CAKE?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.5/10)
  • Ease of Use: 8.4/10 (Category avg: 8.4/10)
  • Quality of Support: 9.7/10 (Category avg: 8.7/10)
  • Ease of Admin: 8.2/10 (Category avg: 8.2/10)

Who Is the Company Behind CAKE?

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 70% Small, 25% Medium

What Do G2 Reviewers Say About CAKE?

AI-generated summary from verified user reviews

Pros
  • Users value CAKE's customization options, which effectively cater to specific affiliate program requirements and enhance usability.
  • Users value the ease of use of CAKE, appreciating its intuitive features and responsive support for seamless tracking.
  • Users appreciate CAKE's responsive support team, always ready to assist and enhance their experience with the product.
  • Users value CAKE's customizability, which effectively adapts to individual affiliate program requirements for enhanced performance.
  • Users appreciate the integrated data management of CAKE, allowing seamless collaboration and task organization in one platform.
Cons
  • Users find the complex reporting features of CAKE to be less mature compared to established enterprise solutions.
  • Users find the reporting and analytics inadequate, wishing for more robust development and maturity in functionalities.
  • Users feel that reporting and analytics in CAKE are underdeveloped compared to established enterprise solutions.
  • Users express concern over slow reporting, wishing for more flexible options and faster access to analytics.
  • Users find the complexity of CAKE's features can create a steep learning curve, hindering quick adoption.

What Are Recent G2 Reviews of CAKE?

Smartly

Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth. Run campaigns across Meta, TikTok, Pinterest, Snap, Google, YouTube, Reddit, Spotify, and Connected TV, all from a single workflow built for speed and clarity. Whether you’re driving performance, brand impact, or commerce, Smartly helps teams move faster without losing control. Smartly brings together three powerful capabilities: Creative Automation + Generative AI Turn one big idea into many high-performing variations. Produce video and catalog ads at scale, personalize with ease, and test quickly, without the operational drag. Cross-Channel Media Orchestration Launch confidently and optimize continuously. Automate workflows, manage audiences, and allocate budget where it makes the biggest impact. Intelligence + Real-Time Measurement See what’s working, and why. Connect creative and media performance to real business outcomes with clear reporting, experimentation tools, and brand measurement. Unlike point solutions, Smartly supports the full advertising journey, from asset creation to optimization and measurement, in one connected system. Built for global brands and agencies managing complexity at scale. Trusted by leading brands across retail, ecommerce, travel, entertainment, gaming, financial services, and consumer goods, Smartly helps marketing teams turn ambition into action, and action into growth. Learn more at smartly.io.

Average Rating: 4.4/5.0

Total Reviews: 437

How Do G2 Users Rate Smartly?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.5/10)
  • Ease of Use: 8.3/10 (Category avg: 8.4/10)
  • Quality of Support: 9.3/10 (Category avg: 8.7/10)
  • Ease of Admin: 8.3/10 (Category avg: 8.2/10)

Who Is the Company Behind Smartly?

  • Seller: Smartly.io
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Helsinki, Finland
  • LinkedIn® Page: www.linkedin.com
    1,022 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Specialist
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 49% Medium, 30% Large

What Are Recent G2 Reviews of Smartly?

What Are G2 Users Discussing About Smartly?

Primer

Primer is a B2B advertising and audience targeting platform that helps marketing teams reach specific companies and decision-makers across major ad channels—without relying on cookies. Many B2B teams rely heavily on LinkedIn and search to drive pipeline, but face rising costs and limited scale. LinkedIn often delivers high CPMs, while search campaigns can struggle to generate sufficient conversion volume. Primer is designed to improve efficiency in these core channels while expanding reach into additional platforms like Meta, YouTube, and Reddit. Primer aggregates and standardizes data from multiple B2B data providers, allowing users to define audiences based on company attributes, job titles, seniority, and technologies used. These audiences are built to achieve higher match rates, leveraging B2C data, on ad platforms, increasing the percentage of records that can be reached and reducing wasted spend. The product is commonly used for account-based marketing (ABM), demand generation, retargeting, and pipeline acceleration. It enables teams to move beyond broad or intent-only targeting and instead focus on reaching known companies and individuals across channels. Key capabilities include: - Audience creation and enrichment: Build audiences using firmographic, technographic, and persona-level data. Primer combines multiple data sources to improve coverage and data quality, which supports higher match rates. - Improving efficiency on core channels: Increase match rates and audience precision on platforms like LinkedIn and Google, helping teams get more out of high-cost channels and improve conversion outcomes. - Multi-channel activation beyond search and LinkedIn: Extend targeting to platforms such as Meta, YouTube, and Reddit, enabling access to additional inventory and potentially lower-cost reach. - Identity resolution without cookies: Use deterministic data and identity matching to reach known companies and individuals in a privacy-first environment. - Performance insights and measurement: Analyze how specific audiences perform across campaigns, including conversion trends and pipeline impact, to support optimization decisions. - Workflow efficiency: Centralize audience building, syncing, and iteration in one place, reducing manual work and improving consistency. Primer is typically implemented by B2B marketing and growth teams that want to improve performance on existing channels while unlocking new ways to reach their target audience. It integrates with CRM and marketing systems so audiences can reflect current pipeline data and update over time. Overall, Primer provides a structured approach to B2B advertising—helping teams improve efficiency in high-cost channels, expand into new ones, and better understand which audiences are driving results.

Average Rating: 4.6/5.0

Total Reviews: 43

How Do G2 Users Rate Primer?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.5/10)
  • Ease of Use: 9.1/10 (Category avg: 8.4/10)
  • Quality of Support: 9.3/10 (Category avg: 8.7/10)
  • Ease of Admin: 8.9/10 (Category avg: 8.2/10)

Who Is the Company Behind Primer?

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 47% Medium, 42% Small

What Do G2 Reviewers Say About Primer?

AI-generated summary from verified user reviews

Pros
  • Users commend Primer for its effective audience targeting, achieving superior metrics and simplifying the process across platforms.
  • Users find Primer incredibly easy to use, enhancing campaign targeting and delivering significant results on social media.
  • Users appreciate the smooth integrations of Primer, enabling easy audience syncing and enhancing overall marketing effectiveness.
  • Users commend Primer for its high-quality data that enhances targeting and boosts audience engagement effectively.
  • Users find Primer’s intuitive interface enhances usability, making B2B targeting and campaign management remarkably seamless.
Cons
  • Users find limited visibility in Primer due to spend caps, complicating their audience engagement and reporting efforts.
  • Users note that while Primer is effective, it has limited scale for niche audiences in 1:1 targeting.
  • Users feel that limited reporting hinders their ability to fully utilize the platform's features and integrations.
  • Users feel restricted by filtering problems in Primer, limiting audience reach and ad spending flexibility.

What Are Recent G2 Reviews of Primer?

Curated Media

Curated.Media is an intelligent software enabling multi-platform curation. Our self-service solution empowers brands and agencies to enhance programmatic performance without changing their existing tech stack. Create inventory packages on your own, combine audience data with publisher signals, and take advantage of automated supply-side optimizations done by our agents. Use our integrated reporting to edit and optimize live PMPs seamlessly across 15 SSPs and 300+ DSPs - all from a single platform. Leverage our YouTube curation solution to eliminate inefficiencies in your current buys and drive higher relevance using our 400 contextual categories.

Average Rating: 4.8/5.0

Total Reviews: 16

How Do G2 Users Rate Curated Media?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 8.5/10)
  • Ease of Use: 9.7/10 (Category avg: 8.4/10)
  • Quality of Support: 9.9/10 (Category avg: 8.7/10)
  • Ease of Admin: 9.8/10 (Category avg: 8.2/10)

Who Is the Company Behind Curated Media?

  • Seller: Curated.Media
  • Company Website:
  • Year Founded: 2023
  • HQ Location: Los Angeles, US
  • LinkedIn® Page: www.linkedin.com
    5 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 75% Small, 6% Medium

What Do G2 Reviewers Say About Curated Media?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Curated.Media, making deal creation and campaign management quick and efficient.
  • Users value the affordability of Curated.Media, enjoying competitive pricing and cost control with premium inventory.
  • Users appreciate the speedy response times and performance optimization of Curated.Media, enhancing their marketing campaigns.
  • Users value the excellent customer support from Curated.Media, enhancing efficiency and reducing questions during their experience.
  • Users love the ease of creation with Curated.Media, streamlining deal integration and saving valuable time.
Cons
  • Users face campaign management issues due to manual domain updates and lack of notifications for expired domains.
  • Users face functionality limitations due to the need for manual domain updates and lack of notifications for expired domains.
  • Users note some missing ad formats in Curated.Media, though new options are being added to enhance functionality.
  • Users find it frustrating that they must contact support for every deal due to poor customer support in setting floor prices.
  • Users find the targeting limitations of Curated.Media restrictive due to the few SSPs available for deals.

What Are Recent G2 Reviews of Curated Media?

Zeta Marketing Platform

Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth.

Average Rating: 4.0/5.0

Total Reviews: 114

How Do G2 Users Rate Zeta Marketing Platform?

  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 8.5/10)
  • Ease of Use: 7.7/10 (Category avg: 8.4/10)
  • Quality of Support: 7.9/10 (Category avg: 8.7/10)
  • Ease of Admin: 7.5/10 (Category avg: 8.2/10)

Who Is the Company Behind Zeta Marketing Platform?

  • Seller: Zeta Global
  • Company Website:
  • Year Founded: 2007
  • HQ Location: New York, NY
  • LinkedIn® Page: www.linkedin.com
    3,116 employees on LinkedIn®
  • Ownership: NYSE: ZETA

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 44% Medium, 38% Large

What Do G2 Reviewers Say About Zeta Marketing Platform?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Zeta Marketing Platform, enjoying intuitive features and seamless navigation.
  • Users commend Zeta Marketing Platform for its exceptional customer support, ensuring smooth collaboration and efficient problem resolution.
  • Users commend the intuitive interface and comprehensive features of Zeta Marketing Platform for efficient campaign management.
  • Users appreciate the intuitive interface and efficient tools of Zeta Marketing Platform, enhancing their campaign building experience.
  • Users benefit from improved performance results with quick campaign management and effective email strategies on Zeta.
Cons
  • Users find the learning curve challenging, finding the dynamic personalization features complicated and overwhelming for newcomers.
  • Users experience slow loading speeds and poor search functionality, complicating campaign management and audience comparison.
  • Users find the missing features of Zeta Marketing Platform limit its usability and overall experience.
  • Users find the complex usability of Zeta Marketing Platform to be overwhelming and challenging, especially for newcomers.
  • Users find the Zeta Marketing Platform's poor usability due to its complex and outdated interface, hindering effective navigation.

What Are Recent G2 Reviews of Zeta Marketing Platform?

What Are G2 Users Discussing About Zeta Marketing Platform?

OpenClips

OpenClips is an AI video and image generation platform that brings every major generative model, Seedance, Veo, Kling, Hailuo, Seedream, Flux, and more, into a single composer. Instead of managing separate subscriptions and prompt formats across tools, users pick the model that fits the shot, attach a product photo or reference image, and generate ad-ready video and image creative in minutes. The platform is built for marketers, ecommerce sellers, and creators who need high volume, high-quality creative without hiring a production team or learning prompt engineering for each model separately. Pricing runs on a pay-per-render credit system with a free tier to start, no subscription commitment required, and every render includes a commercial usage license. Key capabilities: text-to-video and image-to-video generation, a growing library of pre-built launch-ready formats, a public community feed where every clip ships with its original prompt for transparency and remixing, and continuous model additions as new releases become genuinely useful, without disrupting the existing workflow.

Average Rating: 5.0/5.0

Total Reviews: 32

How Do G2 Users Rate OpenClips?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.5/10)
  • Ease of Use: 9.8/10 (Category avg: 8.4/10)
  • Quality of Support: 10.0/10 (Category avg: 8.7/10)
  • Ease of Admin: 10.0/10 (Category avg: 8.2/10)

Who Is the Company Behind OpenClips?

  • Seller: OpenClips
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Podgorica, ME
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 79% Small, 18% Medium

What Are Recent G2 Reviews of OpenClips?

Viant Technology

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.

Average Rating: 4.2/5.0

Total Reviews: 310

How Do G2 Users Rate Viant Technology?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.5/10)
  • Ease of Use: 8.0/10 (Category avg: 8.4/10)
  • Quality of Support: 9.0/10 (Category avg: 8.7/10)
  • Ease of Admin: 8.1/10 (Category avg: 8.2/10)

Who Is the Company Behind Viant Technology?

  • Seller: Viant Technology LLC
  • Company Website:
  • Year Founded: 1999
  • HQ Location: Irvine, California
  • LinkedIn® Page: www.linkedin.com
    468 employees on LinkedIn®
  • Ownership: NASDAQ: DSP

Who Uses This Product?

  • Who Uses This: Programmatic Trader
  • Top Industries: Marketing and Advertising, Online Media
  • Company Size: 41% Medium, 39% Small

What Do G2 Reviewers Say About Viant Technology?

AI-generated summary from verified user reviews

Pros
  • Users commend the quick and helpful customer support from Viant Technology, which enhances their overall experience.
  • Users find Viant Technology's platform to have exceptional ease of use, facilitating effortless campaign management and support.
  • Users commend the easy setup of Viant Technology, enabling quick campaign launches and effortless adjustments.
  • Users find Viant Technology’s platform offers setup ease, allowing quick campaign launches and adjustments with excellent support.
  • Users appreciate the quick and helpful support team at Viant Technology, enhancing their overall experience with the platform.
Cons
  • Users find the limited reporting options frustrating, making navigation and data access unnecessarily complicated.
  • Users find reporting limitations frustrating, particularly lacking KPIs and issues with exporting day-to-day data accurately.
  • Users find the complex reporting challenging, hindering their ability to easily access campaign metrics and insights.
  • Users face editing difficulties, finding bulk changes tedious and advanced features challenging to navigate effectively.
  • Users struggle with a steep learning curve in navigating Viant Technology's complex interface and advanced features.

What Are Recent G2 Reviews of Viant Technology?

What Are G2 Users Discussing About Viant Technology?

Pega Customer Engagement Suite

Pega's Customer Engagement Suite includes Pega Marketing to engage customers with real-time one-to-one marketing on any channel, Pega Sales Automation to intelligently guide sales professionals and streamline the sales process using AI, and Pega Customer Service to deliver end-to-end service across the entire customer journey. These applications leverage Pega’s proven AI via the Customer Decision Hub– our unified, always-on, customer brain. Pega’s Customer Engagement Suite is available with industry-specific models, processes and interfaces, and can deployed on a variety of cloud choices¬– including hybrid, or on premise.

Average Rating: 4.6/5.0

Total Reviews: 10

How Do G2 Users Rate Pega Customer Engagement Suite?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.5/10)
  • Ease of Use: 8.5/10 (Category avg: 8.4/10)
  • Quality of Support: 9.3/10 (Category avg: 8.7/10)
  • Ease of Admin: 6.7/10 (Category avg: 8.2/10)

Who Is the Company Behind Pega Customer Engagement Suite?

  • Seller: Pegasystems
  • Year Founded: 1983
  • HQ Location: Cambridge, MA
  • LinkedIn® Page: www.linkedin.com
    5,547 employees on LinkedIn®
  • Ownership: NASDAQ:PEGA
  • Phone: +1 (617) 374 9600

Who Uses This Product?

  • Company Size: 50% Small, 30% Medium

What Do G2 Reviewers Say About Pega Customer Engagement Suite?

AI-generated summary from verified user reviews

Pros
  • Users value the user-friendly interface of Pega Customer Engagement Suite, enhancing their overall experience effortlessly.
  • Users appreciate the unified approach of Pega Customer Engagement Suite, enhancing personalized customer experiences seamlessly across channels.
  • Users appreciate the unified approach of Pega, enhancing personalized and consistent customer engagement across channels.
  • Users value the unified approach of Pega, enhancing customer engagement with personalized and consistent experiences.
  • Users appreciate the personalization capabilities of Pega Customer Engagement Suite, enhancing customer experiences effectively across multiple channels.
Cons
  • Users find the complex setup of Pega Customer Engagement Suite challenging, requiring significant time and training to master.
  • Users find the high complexity of Pega Customer Engagement Suite challenging, requiring extensive training for effective use.
  • Users face a complex learning curve with Pega Customer Engagement Suite, necessitating extensive training for effective use.
  • Users often find the complexity of Pega Customer Engagement Suite challenging, requiring significant training and expertise.
  • Users find the expertise required for Pega Customer Engagement Suite can be daunting, especially for advanced tasks.

What Are Recent G2 Reviews of Pega Customer Engagement Suite?

Basis

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it's a platform you can run your entire digital business on top of. At the core of Basis' AI capabilities is Compass, a connected intelligence layer that thinks across your entire media mix rather than any single channel in isolation. Compass translates media briefs into full omnichannel strategies in minutes, pulls in past performance data to sharpen every recommendation, and exports presentation-ready plans without the manual build—taking teams from brief to activation faster than ever before. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. An AdExchanger Awards multi-winner for best education program and best account support, our on-boarding and training curriculum enable teams to quickly improve their digital advertising knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance, while workflow automation continues to reduce manual effort across every stage of the media lifecycle.

Average Rating: 4.5/5.0

Total Reviews: 267

How Do G2 Users Rate Basis?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.5/10)
  • Ease of Use: 8.3/10 (Category avg: 8.4/10)
  • Quality of Support: 9.5/10 (Category avg: 8.7/10)
  • Ease of Admin: 8.2/10 (Category avg: 8.2/10)

Who Is the Company Behind Basis?

  • Seller: Basis Technologies
  • Company Website:
  • Year Founded: 2001
  • HQ Location: Chicago, IL
  • LinkedIn® Page: www.linkedin.com
    1,504 employees on LinkedIn®
  • Phone: 844-637-0321

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Digital Media Planner
  • Top Industries: Marketing and Advertising, Newspapers
  • Company Size: 65% Small, 28% Medium

What Do G2 Reviewers Say About Basis?

AI-generated summary from verified user reviews

Pros
  • Users value the exceptional account management at Basis, highlighting the proactive support and effective collaboration with their team.
  • Users appreciate the ease of use of Basis, enjoying its intuitive navigation and helpful support for seamless integration.
  • Users appreciate the user-friendly interface of Basis, complemented by supportive account reps and helpful integrations.
  • Users find the helpful account reps of Basis invaluable, enhancing their overall experience and support interactions.
  • Users appreciate the excellent reporting metrics and dimensions, promoting a clear understanding of the marketplace inventory.
Cons
  • Users find Basis to have poor usability, citing complications in processing orders and a lack of user-friendliness.
  • Users find the complex user interface of Basis outdated and challenging, making report generation inconvenient.
  • Users find Basis to be not user-friendly, citing complications in processing orders and overall navigation.
  • Users find the poor reporting feature inconvenient, though improvements are being addressed by the developers.
  • Users find the reporting issues inconvenient, though improvements are underway to enhance the experience.

What Are Recent G2 Reviews of Basis?

Celtra

Celtra is an award-winning digital advertising creative operating system platform that helps brands, agencies, and media organizations unlock advertising performance. The platform is designed for enterprise teams that manage high volumes of digital advertising across multiple channels, formats, and markets. Celtra supports creative operations by bringing together intelligent production, scalable personalization, and seamless activation workflows, allowing organizations to treat creative as a consistent and controllable driver of advertising performance. Celtra is commonly used in environments where creative complexity is high and speed, governance, and performance are critical. Teams rely on the platform to manage the creation and adaptation of ads, coordinate collaboration across internal and external stakeholders, and ensure creative assets meet media and platform requirements before launch. Automation and AI-driven processes help reduce manual effort, support faster turnaround times and help teams apply data insights to optimize creative and maximize campaign performance. The platform serves a broad range of use cases, including large-scale campaign execution, creative versioning and localization, dynamic and personalized advertising, and the development and delivery of premium rich media and video ad experiences. By aligning creative workflows with activation requirements, Celtra helps reduce friction between creative and media teams and improves operational efficiency across the advertising lifecycle. Celtra is used globally by more than 400 enterprise-level customers and supports the production of over 5 million creative assets annually, serving more than 120 billion ad impressions each year. The platform integrates with over 100 demand-side and supply-side platforms, enabling teams to operate within existing media ecosystems. Organizations such as Spotify, adidas, Unilever, Hearst, Bloomberg, CNN, and NBCUniversal use Celtra to manage creative operations at scale.

Average Rating: 4.4/5.0

Total Reviews: 366

How Do G2 Users Rate Celtra?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 8.5/10)
  • Ease of Use: 8.3/10 (Category avg: 8.4/10)
  • Quality of Support: 8.8/10 (Category avg: 8.7/10)
  • Ease of Admin: 8.3/10 (Category avg: 8.2/10)

Who Is the Company Behind Celtra?

  • Seller: Celtra
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Massachusetts
  • LinkedIn® Page: www.linkedin.com
    209 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager, Designer
  • Top Industries: Marketing and Advertising, Publishing
  • Company Size: 46% Medium, 31% Small

What Do G2 Reviewers Say About Celtra?

AI-generated summary from verified user reviews

Pros
  • Users praise the efficiency improvement with Celtra, allowing rapid creation of diverse designs from a single template.
  • Users value the collaboration tools in Celtra that enhance alignment and efficiency among cross-functional teams.
  • Users appreciate the creativity and efficiency of Celtra, generating high-quality designs quickly across varied formats.
  • Users appreciate the design quality of Celtra, enabling high-quality templates and efficient asset management effortlessly.
  • Users appreciate the ease of use in Celtra, allowing quick design variations and streamlined sharing with stakeholders.
Cons
  • Users find functionality limitations in Celtra, including project management issues and complex template setups affecting efficiency.
  • Users find limited features for smaller campaigns, leading to complexity and inefficiency in using Celtra.
  • Users find the setup complexity of Celtra challenging, especially for smaller projects and templates.
  • Users find the complex setup of Celtra challenging, especially for smaller projects and template management.
  • Users find the difficult setup of Celtra cumbersome, especially for smaller projects requiring extensive time and effort.

What Are Recent G2 Reviews of Celtra?

What Are G2 Users Discussing About Celtra?

Extreme Reach

XR Extreme Reach is the leading advertising operations platform that helps brands and agencies worldwide save millions by simplifying how they create ads, deliver them, pay talent, and manage rights within one unified solution. Today, 80% of the top U.S. advertising spenders are on the XR platform, and the platform itself delivers nearly 90% of all Super Bowl advertising each year. Headquartered in New York, XR also operates offices across Europe, Asia, and Australia. Learn more at www.xr.global

Average Rating: 4.3/5.0

Total Reviews: 23

How Do G2 Users Rate Extreme Reach?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.5/10)
  • Ease of Use: 8.6/10 (Category avg: 8.4/10)
  • Quality of Support: 8.9/10 (Category avg: 8.7/10)
  • Ease of Admin: 8.7/10 (Category avg: 8.2/10)

Who Is the Company Behind Extreme Reach?

  • Seller: Extreme Reach
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Hudson Yards, NYC, US
  • LinkedIn® Page: www.linkedin.com
    976 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 48% Medium, 30% Small

What Are Recent G2 Reviews of Extreme Reach?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated April 9, 2026