

Pega is the only industry-leading platform that allows you to build scalable, enterprise-grade CRM, Digital Process Automation, BPM, Case Management, and AI apps, all on one unified platform.

AI-powered Intelligent Sales Automation for today’s changing world

Pega Customer Service is an advanced customer relationship management (CRM) application designed to streamline and enhance customer interactions for large enterprises. By integrating artificial intelligence (AI), automation, and real-time decision-making, it enables organizations to deliver personalized, efficient, and consistent service experiences across multiple channels. This solution not only improves customer satisfaction but also boosts operational efficiency by automating routine tasks and guiding customer service representatives (CSRs) through complex processes. Key Features and Functionality: - AI-Driven Case Management: Utilizes AI to automate case assignments, provide intelligent suggestions, and perform predictive analyses, ensuring efficient issue resolution and consistent customer experiences. - Omni-Channel Support: Offers a unified interface for managing customer interactions across various channels, including phone, email, chat, social media, and web self-service portals, ensuring seamless communication and service delivery. - Real-Time Assistance and Guidance: Equips CSRs with contextual insights and dynamic knowledge bases, enabling them to deliver timely and personalized support during customer interactions. - Unified Messaging Capabilities: Provides a single dashboard for agents to manage communications across multiple messaging platforms, such as WhatsApp, Facebook Messenger, Apple Business Chat, Twitter, SMS, and web chat, enhancing workflow efficiency and consistency. - Industry-Specific Solutions: Offers tailored editions for sectors like healthcare, financial services, insurance, and communications, incorporating industry-specific micro-journeys and data models to deliver cost-effective, high-quality customer service. Primary Value and Problem Solved: Pega Customer Service addresses the challenges of delivering fast, consistent, and seamless customer service experiences in large organizations. By breaking down silos and integrating AI-driven automation, it reduces customer effort, decreases contact center volume, and enhances the efficiency of CSRs. The platform's ability to provide personalized, context-aware interactions across multiple channels ensures higher customer satisfaction and loyalty. Additionally, its adaptability allows businesses to evolve their service delivery in response to changing customer expectations and market dynamics, thereby future-proofing their customer engagement strategies.

Launchpad.io is an AI-powered low-code and managed run-time platform (PaaS) built for software providers that need to design, build, and scale enterprise-grade SaaS applications. Purpose-built for commercial, multi-tenant products, Launchpad provides model-driven development tools, integrated AI workflow orchestration, and enterprise-grade cloud operations including security, compliance, observability, and multitenancy. The Launchpad platform unifies design, development, and run-time into a single environment. Product teams can generate working SaaS prototypes from plain-English prompts, configure UI, dashboards, APIs, and integrations, and seamlessly move into production with built-in run-time support. By eliminating undifferentiated engineering work and managing technical debt, Launchpad accelerates innovation while maintaining enterprise reliability and governance. Key capabilities include: Model-driven design – Rapidly generate SaaS applications with plain-English prompts and visual modeling. Agentic workflow automation – Embed AI agents to autonomously execute, monitor, and adapt complex business processes. Enterprise operations built-in – Security, compliance, observability, and multitenancy included at the platform level. Outcome-focused enablement – Supports modern delivery and pricing models tied to measurable customer results. Ecosystem extensibility – Native integration with AWS and enterprise services to expand functionality and scale. Launchpad is designed for CEOs, Founders, CTOs, and product teams who need to modernize existing applications, launch new SaaS offerings faster, and embed AI-powered outcomes into their products. Unlike generic low-code builders or AI code generators, Launchpad is positioned specifically for software companies balancing innovation speed, technical debt, and evolving customer expectations in the age of AI. Launchpad is built specifically for software companies to leverage the power of Pega's proven capabilities. It was created by Pegasystems Inc. (Nasdaq: PEGA), a global leader in workflow automation and decisioning. For more than four decades, Pega has helped the world’s leading enterprises optimize engagement, automate service, and transform operations through the Pega Infinity™ platform. Launchpad extends this heritage to empower software companies with a platform purpose-built to deliver modern SaaS solutions.

Pega is helping enterprises become future empowered by revolutionizing their customer engagement with end-to-end automation and real-time AI on the only unified CRM platform. With Pega, the world’s leading brands sense customer moments of need in real-time, act using prescriptive, analytic-driven insights and adapt based on the results of every interaction to optimize future performance.

Deepen relationships and maximize value, every moment, everywhere.

With Pega GenAI™, AI and automation do the heavy lifting, so your people can focus on the good stuff. And with enterprise-ready governance built in, you can innovate with confidence.


Pegasystems Inc., commonly known as Pega, is a leader in software for customer engagement and operational excellence. Pega's adaptive, cloud-architected software—built on its unified Pega Platform—empowers people to rapidly deploy and easily extend and change applications to meet strategic business needs. Over its 35-year history, Pega has delivered award