G2

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

10/30/2025

"Intuitive Journey Format and Great Support, Minor Reporting Limitations"

4.5/5

What do you like best about illumin?

I really like the journey format. It is vastly different from any other DSP I have ever used. It is detailed and really intuitive. We have only used Illumin for a few months, but we already feel comfortable in the platform. Our team of reps is great, they are always open to help us out with any issues we're having. There still so many features that we are yet to use/implement. We're eager to continue using the platform to its full potential. Review collected by and hosted on G2.com.

What do you dislike about illumin?

There are not many things to dislike about Illumin. The only thing I can think about right now lies in reporting. While reports are extremely simple to create and quick to generate, I find myself wanting to include filters like, "Impressions > 1000" in the report, but I am not able to. If I want to see that type of data, I have to export the export to an excel file and filter from there. Im nitpicking here. Besides that, I dont see any downsides to the platform. Review collected by and hosted on G2.com.

What problems is illumin solving and how is that benefiting you?

Illumin is making our agency different from all the others. One of our problems with our previous DSP was that it was too basic, too simple, too comfortable. Our main reason for trying out Illumin was to differentiate ourselves from competitors and offer clients an exciting new way to buy/run media. Our clients have been really happy with the results so far, and we're looking to leverage the platform in order to entice new clients to sign. Review collected by and hosted on G2.com.

Response from Leeran of illumin

edit

Thank you for the thoughtful review. We’ve shared your feedback with the product team as they continue improving our reporting features.

It’s great to hear the Canvas experience and our team’s support have made a strong impression. As you continue exploring the platform, our Knowledge Base includes guides and walkthroughs that can help you get even more out of it.

Thanks again for sharing your experience, we look forward to continuing to support your team.

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