Extreme Reach Reviews & Product Details

Extreme Reach is very user friendly. If an issue ever arises, the Extreme Reach support team is always available and very helpful. The Final Cut Pro export integration is great for making sure your video uploads are correct. The speed and accuracy of sends is important with getting spots out to the stations quickly, especially when we're working down to the wire. Extreme Reach is a cost-effective option for our trafficking needs. Review collected by and hosted on G2.com.

I honestly have no complaints. If a problem ever arises, the Extreme Reach support team is ready to help. They have actually reached out to us to ask if there's anything that they can do to improve our experience. Review collected by and hosted on G2.com.

The platform has a great user interface, it's easy to use once you get the hang of it and it keeps everything I need organized in different sections/tabs. It makes it really easy to navigate. Review collected by and hosted on G2.com.

In my case I don't like that we have the same advertiser used for our sessions under different names. Maybe it's an internal issue, but I have selected the wrong name for our advertiser previously and had to review all reports separately. Some tasks can't be completed in bulk, and that makes it time-consuming to for example input an extensive cast into a report. Also, I have set up a holding fee notification for. myself, but for some reason I can't never receive the notifications I need, and I ended up receiving notifications for holding fees I am not interested in; I end up just checking the holding fees tab weekly to make sure nothing slips through the cracks. Review collected by and hosted on G2.com.

Extreme Reach has been a valuable partner for managing talent payments and SAG-AFTRA compliance. I appreciate having a centralized platform to process payments, access talent records, review payment histories, and manage production and reuse activity across multiple campaigns. The customer support team is knowledgeable, responsive, and willing to help resolve complex union and payment questions. Overall, it helps streamline a process that would otherwise be much more time consuming and reduces administrative risk for our Business Affairs team. Review collected by and hosted on G2.com.

The main issue is that the system doesn’t consistently understand how cycle dates and MPUs should adjust based on applicable SAG-AFTRA waivers or commercial codes, such as the Missouri Valley Commercials Code. This can make the cycle periods, expiration dates, and reuse timelines unreliable without manual review. For Business Affairs teams, that creates extra work and compliance risk because these details directly affect talent payments and renewal timing. Review collected by and hosted on G2.com.

It's the first ad serving platform that I've had full control over in my position as a media buyer and digital CTV expert. It's a cost efficient ad server for video creatives. We receive valuable log level reports. It is fairly user friendly, and overall navigating the interface is fairly simple and does not require a lot of training. Our personal rep, Julie, has gone above and beyond for our team again and again for all the extra requests and troubleshooting we go through to connect the Extreme Reach data to our various third party partners. Julie is really helpful because she is able to answer the analytics team questions and support them when we have log level reporting connection issues and troubleshooting, especially with partners that are not historically integrated with Extreme Reach, like Amazon. She has been very helpful for making it work in situations where we would not have been able to run if she hadn't helped us make these data connections. The self reporting system is decent and I'm able to effectively pull reports. I do enjoy how quick the reports are, which makes it very easy to check the health of campaigns. It allows us to properly measure success of campaigns and prove out their success to the clients, which lets us stay on. The initial setup was fairly intuitive and simple. The setup of campaigns, tracking, and creatives was easy. Review collected by and hosted on G2.com.

{"Pixels. Being able to check the pixel health is very problematic. I'm not able to see the pixel hits when I place the pixels. It's not normal to have to run a campaign and spend money to be able to see if the pixels are firing.","I can't run and measure success with publishers like Amazon, Disney, or Netflix in Extreme Reach. That forces me to put those dollars elsewhere and run outside of Extreme Reach.","The reach and frequency settings should be automatically applied everywhere to all advertisers. It should not be a manual thing. I have to reach out to our rep for that.","I want content genre level reporting. There should be increased granularity in reports of content for CTV streaming. That should be on the roadmap for publishers that pass back content signals.","The way campaigns are saved is confusing. I have to save them twice and I can't tell if they've been saved. I've made updates, hit submit, and we lose all of that stuff. It just seems silly and counterintuitive."} Review collected by and hosted on G2.com.

I love using the platform, it is straightforward and easy to navigate, especially for session and completion reports and making scale and over scale talent payments. The platform has always been quick to navigate, I've appreciated how quickly it is to load reports and put together estimates. At all my workplaces, the profile setup and onboarding has always been quick as easy. Review collected by and hosted on G2.com.

I do find the estimating tool a little complex to other platforms, it would be nice to have more specific estimating scenarios pre-built in for our clients to better understand the costs for T&R. Review collected by and hosted on G2.com.

Very little delay in deliverables. Has a good set of checks and balances Review collected by and hosted on G2.com.

No personal customer service. They leave the platform to the customer to use with no interaction or checking in on the clients to see if everything is okay with their product. Years ago they did, but not anymore. I don't know anyone to reach out to directly if needed. No reaches out to me anymore. Review collected by and hosted on G2.com.

I appreciate the platform's centralized asset management, streamlined workflow, and ability to simplify campaign distribution and tracking, which helps improve efficiency and collaboration Review collected by and hosted on G2.com.

The platform can be slow at times while changing the tags with longer loading and processing times that impact efficiency. Faster performance and improved responsiveness would make the user experience much better. Review collected by and hosted on G2.com.

The people side of the customer experience is top-notch. The teams are always willing to help with technical issues, as well as with new development requests. The system feels familiar, is user friendly, and is exceptionally efficient. Review collected by and hosted on G2.com.

The platform is terrific and so are the support teams. I do experience some performance lags and tech issues at times that prove to be inconvenient, specifically within the Holding Fee module. Review collected by and hosted on G2.com.

I like that it's user friendly and mostly easy to navigate. The reporting function is helpful too. I print out estimates quite often and the reporting is easy to read. Review collected by and hosted on G2.com.

Consistent lags / delays when using the platform. I have to estimate for celebrity guarantees which are often over scale. I wish it was easier to estimate for a large guarantee and see exactly how residual payments are applied against it. I find myself having to log in frequently, meaning, if I'm inactive for 5 minutes the platform kicks me out. Review collected by and hosted on G2.com.

The platform is very user-friendly, and I can access information quickly and seamlessly. Review collected by and hosted on G2.com.

At times, the customer service can feel a bit lax. Our reps are great overall, but there are occasions when they could be more responsive to our business needs. Review collected by and hosted on G2.com.