Extreme Reach has been a valuable partner for managing talent payments and SAG-AFTRA compliance. I appreciate having a centralized platform to process payments, access talent records, review payment histories, and manage production and reuse activity across multiple campaigns. The customer support team is knowledgeable, responsive, and willing to help resolve complex union and payment questions. Overall, it helps streamline a process that would otherwise be much more time consuming and reduces administrative risk for our Business Affairs team.

It's the first ad serving platform that I've had full control over in my position as a media buyer and digital CTV expert. It's a cost efficient ad server for video creatives. We receive valuable log level reports. It is fairly user friendly, and overall navigating the interface is fairly simple and does not require a lot of training. Our personal rep, Julie, has gone above and beyond for our team again and again for all the extra requests and troubleshooting we go through to connect the Extreme Reach data to our various third party partners. Julie is really helpful because she is able to answer the analytics team questions and support them when we have log level reporting connection issues and troubleshooting, especially with partners that are not historically integrated with Extreme Reach, like Amazon. She has been very helpful for making it work in situations where we would not have been able to run if she hadn't helped us make these data connections. The self reporting system is decent and I'm able to effectively pull reports. I do enjoy how quick the reports are, which makes it very easy to check the health of campaigns. It allows us to properly measure success of campaigns and prove out their success to the clients, which lets us stay on. The initial setup was fairly intuitive and simple. The setup of campaigns, tracking, and creatives was easy.

Extreme Reach is very user friendly. If an issue ever arises, the Extreme Reach support team is always available and very helpful. The Final Cut Pro export integration is great for making sure your video uploads are correct. The speed and accuracy of sends is important with getting spots out to the stations quickly, especially when we're working down to the wire. Extreme Reach is a cost-effective option for our trafficking needs.