I love the user interface of Primer; it's super easy to navigate and makes building LinkedIn ad audiences really straightforward. Primer does a great job of matching correct ICPs and narrows down reporting on who's interacting with our ads. The tech information that identifies what customers or prospects are using competitors is super helpful. Compared to other LinkedIn ad softwares I've used, Primer is simple and straightforward, making it a joy to use. The initial setup and integration with LinkedIn was incredibly easy too. Review collected by and hosted on G2.com.

I feel like Primer could improve by offering some sort of influence pipeline reporting. I know it's not part of Primer's current features, but it would be great to have everything under one umbrella, especially since LinkedIn's attribution reporting isn't very effective. I believe Primer would probably excel at it. Review collected by and hosted on G2.com.