What I like most about Primer is the ability to reach highly relevant B2B audiences on channels where traditional targeting options are often limited. It makes platforms like Reddit and Meta much more useful for reaching specific professional audiences beyond standard demographic and interest-based targeting. Review collected by and hosted on G2.com.

The main limitation is the spending cap on Primer audiences. It would be great to have more flexibility to scale spend when an audience is performing well. Review collected by and hosted on G2.com.